Allegro

Allegro (pronounced uh-ley-groh or uh-leg-roh or ahl-le-graw (Italian)).

(1) In music, a tempo mark directing that a passage is to be played in a quick, lively tempo, faster than allegretto but slower than presto.

(2) In music (more traditionally), an expressive mark indicating that a passage is to be played in a lively or happy manner, not necessarily quickly.

(3) In music, a piece or passage to be performed in this manner (an allegro movement).

(4) In printing & typography, as the font Allegro, a serif typeface released in 1936 (initial upper case).

(5) In the history of the internet's lists of "the worst cars ever made", British Leyland's Austin Allegro (1973-1982) (initial upper case).

(6) In Italian use, a male given name (initial upper case).

1625–1635: From the Italian allegro (lively; happy, cheerful (feminine allegra, masculine plural allegri, feminine plural allegre, superlative allegrissimo)), from the French allègre, from the Latin alacer (nominative alacer) (lively, cheerful, brisk) (from which English later picked up alacrity).  The Italian allegretto (diminutive of allegro) in musical composition is the instruction to be (brisk & sprightly but not so quick as allegro) was coined in 1740 explicitly for its technical purpose in music and the alternative form was the adverb allegro non troppo, the construct being allegro (fast) + non (not) + troppo (too much), thus understood as "play fast but not too fast".   As well as the native Italian and the English allegro, composers in many languages use the term including in French allegro (the post-1990 spelling allégro), the Greek αλέγρος (alégros) & αλλέγκρο (allégkro), the Norwegian allegro, the Portuguese allegro (the alternative spelling alegro), the Turkish allegro and the Persian آلگرو.  Allegro is a noun, adjective & adverb; the noun plural is allegros (Initial upper case if used of the cars of appropriately named Italian males).

Use as a musical term seems not to have been recorded until 1721.  Prior to that, since the early seventeenth century, English had used the word in the sense (brisk, sprightly; cheerful) picked up from Italian and Latin although the original spelling in English was aleger (lively, brisk) from Old French alegre, influenced by the Medieval Latin alacris.  What encouraged use was the adoption of the word (in its literal sense) by John Milton (1608–1674) who included the poem L'Allegro" in his collection Poems (1645); L'Allegro (The happy man) was a pastoral poem and critics regarded it as a companion piece for his Il Penseroso (The melancholy man), a work which in some ways anticipated the Romantic movement of the early nineteenth century.  The literary use extended to the term "allegro speech" (a relatively fast manner of speaking), once often used as a stage notation by playwrights although it seems now less common, replaced by terms better known to the young.  This fragment from Milton's L'Allegro is illustrative of the piece's rhythm and movement:

Haste thee nymph, and bring with thee
Jest and youthful Jollity,
Quips and cranks, and wanton wiles,
Nods, and becks, and wreathbd smiles,
Such as hang on Hebe's cheek,
And love to live in dimple sleek;
Sport that wrinkled Care derides,
And Laughter holding both his sides.
Come, and trip it as you go
On the light fantasric roe.

Lindsay Lohan merchandize on allegro.pl, a Polish e-commerce site. 

The site presumably settled on "allegro.pl" to convey the idea of speed (fast service, fast delivery etc).  Although the word allegro was never absorbed into the Polish language, because it appeared with such frequency in augmenting musical notation, it’s a familiar form throughout Europe.  Polish composer Frédéric Chopin (1810–1849) used it as a title for Allegro de concert in A major, Opus 46 and his work also included three “allegro” movements: Allegro maestoso (the first movement of the Piano Concerto No. 1 in E minor, Opus. 11), Allegro vivace (the third movement of the Piano Concerto No. 1 in E minor, Opus 11) and Allegro vivace (the third movement of the Piano Concerto No. 2 in F minor, Opus 21).  In an appalling example of an attempt at normative moral relativism, while on trial before the International Military Tribunal (IMT) at Nuremberg (1945-1946), Hans Frank (1900–1946; Nazi lawyer and governor of the General Government (1939-1945) in German-occupied Poland during World War II) suggested that in mitigation for his direct complicity in mass-murder, he should receive some credit for establishing the Chopin Museum in Krakow, something “the Poles had never done”.

Voraciously corrupt (even by Nazi standards), Frank was protected by virtue of his past service as Adolf Hitler’s (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) personal lawyer and remained in his palace until the military collapse of the General Government in 1945; under his rule, some four million were murdered.  Remarkably, he handed to the Allies dozens of volumes of his highly incriminating diaries and the IMT found him guilty under Count 2 (War Crimes) & Count 3 (Crimes Against Humanity), sentencing him to death by hanging.  His response to the sentence was to say: “I expected it, I deserved it”, adding: “A thousand years will pass and still this guilt of Germany will not have been erased.”  The latter sentiment he recanted while awaiting execution, suggesting the trial had provided something of a cleansing effect but at the time most regarded that as cynically as they noted the rediscovery of his long abandoned Roman Catholic faith.  Although power corrupted him and led him down a path to depravity, Frank never quite lost his respect for the idea of the rule of law and its fundamental importance in a civilized society but was not in his mind able to resolve the conflict between the legal mystique in which he’d been trained and the reality of the Führerstaat (Führer state) in which the word of Hitler was the law.  Frank did attempt to build a framework in which the many contradictions could be reconciled but soon was made to understand his mental gymnastics would (rightly) be thought mere legal sophistry and anyway be ignored by those in the state who held authority.  Awaiting trial, he told one interrogator Hitler’s lack of reverence for the law was the “one defect in this great man” and regretted he’d never been able to change the Führer’s view he “would not rest until Germans realize it is shameful to be a lawyer.”

The Allegro typeface by German graphic artist Hans Bohn (1891–1980)

Although book burning infamously was associated with the era, much publishing was still done in Germany during the 1930s and the centre of the industry was Frankfurt.  In 1936, the city’s Ludwig & Mayer type foundry released the Allegro typeface which was in the tradition of Didone style which became popular in the nineteenth century but influenced also by art deco designs which had flourished during the inter-war years (1919-1939).  A serif design which relied for its impact on the alternation of thick and thin strokes, it used breaks in the letter where thin strokes might be expected, hinting at the style of stencils with a touch of the inclination associated with calligraphy.  It was a popular typeface for decorative purposes such as book jackets or headings of musical notation but, very much a display font, it worked well only above a certain point size and thus was used at scale, almost exclusively for titles.

The Ford Allegro

Ford Allegro concept cars: 1963 (left & centre) and the 1967 Allegro II (right).

Ford’s Allegro was a concept car developed between 1961-1962 which was well-received during its time on the show circuit, viewers much taken by the dramatic interior which included a cantilever-arm, movable steering wheel with an electronic memory unit and adjustable pedals, features which would appear in production cars within a decade.  Built on the unibody platform of the compact Falcon which had been introduced in 1959, it was powered by a V4 manufactured by Ford’s European operation in Cologne, FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany, 1949-1990).  Noting the use in music, the company settled on the “Allegro” name to convey the idea of “brisk and lively performance” but company documents confirm the team responsible for such things pondered “Avventure” and “Avanti” before settling on “Allegro”.  The more obviously speculative Allegro II was displayed in 1967 and a number of the design motifs from both would appear on subsequent Fords as well as Chevrolet’s Vega (1970-1977) and second generation Camaro(1970-1981).

The Austin Allegro

Aesthetic success & failure: The Alfa-Romeo Alfasud (left) and the Austin Allegro (right).

Often featured (usually with several other products of British Leyland in the 1970s) in lists as among the worst cars ever made, the Austin Allegro was in production between 1973-1982 and actually sold in respectable numbers for most of that time although at only a third the rate of its remarkably popular predecessor (ADO16, the Morris 1100/1300 and its five badge-engineered siblings (Austin, MG, Wolseley, Riley & Vanden Plas).  One much criticized aspect of the Allegro was the appearance; it was thought a bloated blob in an era of sharp-edges and wedges and the critique does illustrate just how narrow can be the margin between success and failure in the execution of a concept.  The Alfa Romeo Alfasud (1971-1983 (variants of the original produced until 1989)) adopted essentially the same shape and dimensions yet was praised as an elegant and well-balanced design.  Seen in silhouette, the shapes are similar yet in the metal, the detail differences, a mere inch (25 mm) or two here and there or a subtle change in an angle or curve and one emerges lithe, the other ponderous.

Harris Mann’s 1968 conceptual sketch for the Allegro project.

The Allegro’s portly appearance wasn’t the original intent.  Tasked with designing a replacement for ADO16, the stylist Harry Mann (1938-2023) sketched a modernist wedge, designed to accommodate what was at the time an advanced specification which included all-independent hydraulic suspension, front wheel drive, disk brakes and crucially, new, compact engines.  Mann however began the project while employed by BMC (British Motor Corporation of which Austin was a part) but by the time substantive work on the Allegro began, BMC had been absorbed into the Leyland conglomerate, a sprawling entity of disparate and now competing divisions which, if agonizingly reorganized, might have succeeded but such were the internal & external obstacles to re-structuring that, coupled with political turmoil and the economic shocks of the 1970s, it staggered to failure, something the later nationalization could only briefly disguise.  Mann’s team learned the clean-lined wedge would have to be fattened-up because, not only were the old, tall, long-stroke engines to be re-used but the new units to be offered as options were bulkier still.

If installed at an angle (which would have demanded some re-engineering but would have been possible), that might have been manageable but what was not was the decision to use the corporate heater unit, developed at an apparently extraordinary cost; it could be installed just one way and it was a tall piece of machinery.  Allegro production ended in 1982 but what its appearance of all those "worst car ever" lists tends to obscure is it wasn't a commercial failure.  Although it sold only about a third the volume of its predecessor (the ADO16 ranges) which was for most of the 1960s the UK's best-selling car (and an export success, especially in New Zealand), the Allegro existed in a much more competitive market.  Essentially, the Allegro was nearly a very good car and had it been produced by an outfit less inept than British Leyland, it'd probably now be better-remembered.  While it's now sometimes dismissed as "all agro" ("agro" a slang form of "angry", the phrase meaning something like "nothing but trouble"), in its time the Allegro sold well and enjoyed a better than average reliability record.

1976 Triumph TR7 coupé (left) and 1980 Triumph TR8 convertible (right).  It is wholly emblematic of British Leyland that just as the TR8 had become a good car with much unexplored potential, production ceased. 

Mann didn’t forget his 1968 sketch and when the opportunity later came to design a new sports car, his wedge re-appeared as one of the cars which most represented the design ethos of the 1970s: The Triumph TR7 (1974-1981) & TR8 (1977-1982) which weren't quite trouble-free but which sold quite well and, as the TR8 (which used the 3.5 litre (215 cubic inch) Rover V8), represented something in which the potential of the original was finally realized but it was too late for by then the disaster that was British Leyland had eaten itself.  

1960 Plymouth Fury four-door hardtop (left), 1974 Austin Allegro 1750 Sport Special (centre) and 2024 Chevrolet Corvette Z06 coupe (right).

The Allegro is remembered also for a steering wheel which was neither circular yet not exactly square.  Dating back decades, the idea wasn’t novel and such things had in the early 1960s appeared of a few American cars but, fitted to the Allegro, it attracted much derision, something not diminished by Leyland’s explanation it afforded "an ideal view of the instruments".  Leyland also attracted the scorn of mathematicians when they called the shape “quartic” on the basis of it being “a square with rounded corners”.  However, technically, a quartic is “an algebraic equation or function of the fourth degree or a curve describing such an equation or function” while sqound (a portmanteau word, the construct being sq(uare) + (r)ound) is the ultimate niche word, the only known use by collectors of certain Chevrolet C4 Corvettes (1984-1996), describing the shift in 1990 from round to “a square with rounded corners” taillights.  Mathematicians insist the correct word for a "square with rounded corners" is "squircle" (in algebraic geometry "a closed quartic curve having properties intermediate between those of a square and a circle"), the construct being squ(are) +c(ircle).

Few etymologists (and certainly no lexicographers) appear to have listed sqound as a "real" word but it's of minor interest because as a rare example of a word where "q" is not followed by "u"; such constructs do exist but usually in the cases where initialisms have become acronyms such as Qantas (Queensland and Northern Territory Aerial Services).  Such words do appear in English language texts but they tend to be foreign borrowings including (1) qat (or khat) (a plant native to East Africa and the Arabian Peninsula, often chewed for its stimulant effects, (2) qi (a term from Chinese philosophy referring to life force or energy), qibla (the direction Muslims face when praying, towards the Kaaba in Mecca and (4) qiviut (the soft under-wool of the musk-ox, valued when making warm clothing).  For a while, Leyland pretended to ignore the pedants but within a year replaced the wheel with a conventional circular design.  Whatever the name, variations of the shape have since become popular with high-end manufacturers, Ferrari, Aston-Martin, Lamborghini and others all pursuing non-circular themes and one is a feature of the latest, mid-engined, C8 Chevrolet Corvette in which, unlike the despised Allegro, it's much admired.

How to make an Allegro look worse: 1976 Vanden Plas 1500, the variant coming too late to receive the quartic wheel.  The consensus among testers was the best place to enjoy a Vanden Plas 1500 was sitting inside, amid the leather and walnut, most readers drawing the inference that was because one wouldn't have to look at the thing.  One less charitable scribe described it as "mutton dressed up as hogget". 

In another sign of the times, unlike ADO16, one basic vehicle which was badge-engineered to be sold under six brands (Austin, Morris, Riley, Wolseley, MG & Vanden Plas with the Italian operation Innocenti among the overseas builders, some of which added "modernized" front and rear styling), the only variation of the Allegro was a luxury version by in-house coach-builder Vanden Plas (although there were Belgium-built Allegros and Leyland's Italian operation produced some 10,000 between 1974-1975 as the Innocenti Regent), laden with leather, cut-pile carpeting and burl walnut trim including the picnic tables so beloved by English coach-builders.  It didn't use the Allegro name and has always elicited condemnation, even from those who admired the Vanden Plas ADO16, presumably because the traditional upright grill attached to the front suited the earlier car's lines whereas the version which had to be flattened to fit the Allegro's pinched, pudgy nose was derided as coming from the hand of a vulgarian.  Still, there's clearly some appeal because the Vanden Plas cars have the highest survival rate of all Allegros and now enjoy a niche (one step below the GDR's (Deutsche Demokratische Republik (German Democratic Republic; the old East Germany, 1949-1990) Trabant (the infamous "Trabbi")) on the bottom rung of the collector car market.  One thing which may disappoint collectors is the Vanden Plas 1500 & 1750 (1974-1982) never used the "quartic" steering wheel although a photograph of one so-equipped did appear in the early brochures, printed before the decision in mid-1974 to replace it with a conventional (circular) design.  The photograph was of what the the industry calls a "final pre-production prototype", a common practice.

Leyland's other misadventure in 1973: The P76     

The antipodean Edsel: 1973 Leyland P76 Super V8.

Although 1973 was the last “good year” for the “old” UK economy and one during which British Leyland was looking to the future with some optimism, the corporation’s troubles that year with steering wheels were, in retrospect, a harbinger.  In addition to the Allegro, also introduced in 1973, on the other side of the planet, was the P76, a large (then a “compact” in US terms) sedan which Leyland Australia hoped would be competitive with the then dominant trio, GMH’s (General Motors Holden) Holden, Ford’s Falcon and Chrysler’s Valiant, the previous attempts using modified variants of UK models less than successful although the adaptations had been both imaginative and achieved at remarkably low cost.  Whatever the hope and dreams, publicly, Leyland Australia kept expectations low, claiming the target was nothing more than a 10% market share and the initial reception the P76 received suggested this might more than be realized, the consensus of press reports concluding the thing was in many aspects at least as good as the opposition and in some ways superior, the country’s leading automotive periodical that year awarding the V8 version the coveted CotY (Car of the Year) trophy.  

The answer to the question nobody asked: 44 gallon drum in a P76 boot.  In fairness, the marketing gimmick was a device to illustrate the car had "a bigger boot than the competition" rather than an indication many buyers routinely (if ever) carted such a thing but it soon became a matter of ridicule.

Unfortunately, the circumstances of 26 June 1973 when the P76 was launched didn’t last, the first oil crisis beginning some four months later which resulted in a spike in the price of oil which not only suddenly dampened demand for larger cars but also triggered what was in the West then the most severe and longest-lasting recession of the post-war years.  Some basic design flaws and indifferent quality control contributed to the debacle which is now remembered as the Australian industry’s Edsel and in October 1974 production of the P76 ended; Leyland closed its Australian manufacturing facilities, never to re-open.  Not even the much-vaunted ability of the P76 effortlessly to carry a 44 (imperial) gallon (53 US gallon; 205 litre) drum in its trunk (boot) had been enough to save the outpost of the old empire.

1973 P76 with the original (sharp-edged) steering wheel (left) and the later version, designed for the Force 7 (right) which was fitted also to the Targa Florio version released to celebrate a P76 setting the fastest time on the stage of the 1974 London–Sahara–Munich World Cup Rally held on the historic Targa Florio course in Sicily (in the rally, the P76 finished a creditable 13^th).  The steering wheel was one of many flaws which were planned to be rectified (or at least ameliorated) in the "facelifted" version scheduled for 1975 but, before the end of 1974, the decision had been taken in London to axe the entire Leyland Australia manufacturing venture.    

Given the geo-political situation, rampant inflation and troubled industrial relations of the time, the P76’s steering wheel is really just a footnote in the sad tale but, like the Allegro’s “quartic” venture it was emblematic of the self-inflicted injuries to which Leyland would subject itself, both in the UK and its antipodean offshoot.  When the P76 made its debut in 1973, there was some comment that the steering wheel’s boss had a horn-pad in the shape of a boomerang, emphasizing its credentials as a locally developed product, but what was criticized was the rim which had bizarre, concave cross-section, meaning a quite sharp edge faced the driver, leaving an impression on the palms of the hands after only a few minutes driving.  The industry legend is the shape was a consequence of the typist (second wave feminism hadn't yet left the bookshelves and arrived in boardrooms so in 1973 it remained SOP (standard operating practice) to wherever possible "blame the woman") who prepared the final specification-sheet having mixed up “concave” & “convex” but even if true it’s remarkable such an obvious design-flaw wasn't rectified at the prototype stage.

Some have doubted the veracity of the story but such things do happen including in space.  The problems of the HST (Hubble Space Telescope, 1990) were a famous example and on 23 September, 1999, NASA (the US National Aeronautics and Space Administration) lost the US$125 million Mars Climate Orbiter spacecraft after its 286-day journey to Mars and that was a time when US$125 million was still a lot of money.  There was of course the inevitable review which found the craft’s directional thrusters had, over the course of several months, been incorrectly fired because the control data had been calculated in incorrect units.  The contractor (Lockheed Martin, responsible for the calculations) was sending data in Imperial measures (pounds) to NASA, while NASA's navigation team, expecting metric units, interpreted the numbers as Newtons.  As far as is known, neither contractor nor agency attempted to blame a typist.

1974 Leyland Force 7V.

Compounding the error on an even grander scale, Leyland even planned to release a P76 coupé.  Of the 60-odd built, only 10 of the prototype Force 7V coupés survived the crusher and although it offered the novelty of a practical hatchback, the styling was ungainly and the execution expensive (no external panels shared with the sedan, then the standard practice for such variants).  However, what was more critical was the very market segment for which it was intended was close to extinction and the five vehicles intended as its competitors (Ford's Falcon Hardtop & Landau, Holden's Monaro coupé and Chrysler's Valiant Hardtop & Charger) would be all dropped from production by 1978.  Even had the range survived beyond 1974, success would thus have seemed improbable although the company should be commended for having intended to name the luxury version the Tour de Force (from the French and translated literally as "feat of strength"), the irony charming although En dépit de tout (In spite of everything) might better have captured the moment.  Industry historians have long concluded that even had the P76 survived, the Force 7 would have been a short-lived failure.     

Seriously, the New Zealanders did, by at least the hundreds.

One darkly amusing footnote in the dismal decline and fall of the P76 is that between 1971-1976, Rover's highly regarded 3500 (P6B, 1968-1977) was assembled from CKD (completely knocked down) packs at the NZMC (New Zealand Motor Corporation) plant in Nelson, some 2,400 finished cars shipped to Australia.  To an economist that probably sounds an unexceptional trans-Tasman commercial transaction but in return, NZMC received from Leyland Australia CKD packs of P76 V8s to an equivalent NZ$ value.  Most concluded the Australians got the better part of the deal although the P76 is now a fixture in the lower reaches of the local collector market where they sell for rather more than 3500s so there's that.

There seems no publicly available record of how many CKD packs were shipped to New Zealand but a fully-assembled, ADR (Australian Design Rules) compliant 3500 would have had a higher book value than a CKD pack P76 of any specification so, given the retail pricing at the time, a ratio between 3-4:1 may be a reasonable guess, the labor component in any assembly a substantial part of the calculated value.  That means it must have been a partial exchange because however calculated, 650 CKD packs of P76s would be only a fraction the value of 2400 complete P6s.  During the mid 1970s, the NZ$-Aus$ exchange rate bounced between (roughly) 1.10-1.22 so, depending on contractual terms, that may also have influenced the two-way volumes.  By the mid-1970s the Bretton Woods system (1944-1973) of fixed exchange rates was over but Western countries still set rates in a system called a “managed float”, periodically using a “basket” of currencies (US$ the benchmark; cross-rates from the basket).  “Managed float” sounds an oxymoron but the process wasn’t wholly different from modern practice (the interplay of forex markets and central bank interventions).

GQ Magazine (British edition), September 1995.  GQ stands for “Gentleman's Quarterly” but perhaps, by the 1990s, there was some irony in the title.

While it may be unfair, the P6-P76 exchange may be compared with the “Seriously, would you trade her in for Paula Yates?” caption which appeared on the September, 1995 cover of the British edition of the periodical GQ, used for a photograph of an alluringly posed Helena Christensen.  The piece was a comment on the news Australian singer Michael Hutchence (1960–1997) had “traded in” Danish supermodel Helena Christensen (b 1968 and his long-time girlfriend) for English media personality Paula Yates (1959–2000), the unsubtle implication being Ms Christensen was rather more attractive than Ms Yates, GQ's view apparently a woman's desirability should be determined on no other basis.  There are reasons the grimier end of English journalism gained its reputation.  

Paula Yates.

Many might make a similar point between the Rover P6 and the Leyland P76 although, like the two women, the pair do share some fundamental DNA, both V8s based on the original aluminium unit developed by GM (General Motors) for BOP (the corporation’s Buick, Oldsmobile & Pontiac divisions); not wholly suited to US use, GM produced the 215 cubic inch (3.5 litre) V8 only between 1960-1963 before selling the rights and tooling to Rover.  GM would come to regret that decision but nevertheless got good value from the design, similar engines with iron blocks used between 1964-1980 although the greatest benefit came from a V6 derivative which, in various forms in places around the world, was in continuous production between 1964-2008.  Best remembered as the long-serving “3800”, the V6 proved one of Detroit’s most robust, reliable and easily serviced engines.  For the P6, Rover used the original 3.5 litre configuration (although the company made the first of their many improvements) while Leyland Australia created a “tall deck” block and achieved a 4.4 litre (269 cubic inch) displacement with a perfectly square bore & stroke (both 88.9 mm (3.5 inch)).  Had the rest of the car been up to the standard of the 4.4, the P76 may have succeeded.

Helena Christensen.

Introduced in 1963 as the Rover 2000 (with a unique 2.0 litre (121 cubic inch) in-line four-cylinder engine), the P6 was one of the outstanding products of the post-war British car industry (genuinely, despite the perceptions of some, there were a few fine machines) with an advanced specification in a conveniently sized package.  It was the first ECotY (European Car of the Year) and all it needed was more power (a flirtation with enlarging the 2.0 to a 2.5 litre (151 cubic inch) in-line five aborted), that deficiency in 1968 addressed with the release of the 3500, the range in 1971 augmented by the 3500S (unrelated to the automatic 3500S sold briefly in the US) with a four-speed manual gearbox, the revised configuration making these P6s genuine 125 mph (200 km/h) cars.  Although by then a nearly decade-old platform, the 3500S impressed testers with it pace, the usual competence of the de Dion rear suspension and brakes which were state of the (pre-ABS) art; the fuel gauge also attracted comment, praised for its unusual accuracy.  Regrettably, the P6's fine platform was under-exploited although the Swiss coach-builder Graber was among several which built nicely-executed coupés & cabriolets while in England there were the inevitable estates (station wagons) although the latter were not ascetically pleasing because of the need to follow the slope of the roof-line.  Along with much of the UK industry, Rover rather lost its way after the high water mark of the 3500.  

The Alfa Romeo Alfasud

The fate of many Alfasuds.

Sea water played a part in the story of the Alfasud.  The Alfasud name (the construct being Alfa + sud) was an allusion to it being produced in a newly built factory in the Naples region, the decision taken after financial inducements were offered by the government, anxious to do something about the levels of unemployment and lack of economic development in the south of the country.  The Italian sud (south) was from the French sud, from Old English suþ, from Proto-Germanic sunþrą.  As a plan it made sense to politicians and economists but, industrial relations being what they were at the time, the outcome was less than ideal.    

In one aspect, the Allegro and Alfasud (1971-1989) were wholly un-alike, the latter infamous for its propensity to rust, a trait shared with many mass-produced Italian cars of the era, the only consolation for Alfasud owners being the contemporary Lancia Beta (1972-1984) suffered even more.  The Alfasud's rust-resistance did improve over the years but it remained a problem until the end of production and the industry story has always been that in the barter economy which was sometime conducted between the members of the EEC (European Economic Community (1957), the Zollverein that would evolve into the EU (European Union (1993)) and those of the Warsaw Pact (the alliance between the USSR and the satellite states within Moscow's sphere of influence which essentially duplicated the structure of NATO (North Atlantic Treaty Organization, 1949), Italian manufactured goods were exchanged for Russian steel which reputedly was re-cycled but anyway turned out to be of poor quality and essentially porous.  The story certainly is a good fit for the narrative of mal-administration and corruption that was Italy in the 1970s but subsequent research has revealed it to be a myth, the sheet metal used in the Neapolitan factory at Pomigliano d’Arco where Alfasuds were made the same stuff Alfa Romeo used in the facility at Arese in Milan where the Giulia range was produced and its reputation for resisting rust was above average.  The evidence suggests all the steel used by the company's local operations came from the state owned Taranto steel mills and intriguingly, the factories south & north all used the same paints and the ovens & paint booths were a decade-odd newer in Naples.

Variations on the Alfasud theme: The Sprint (1976-1989, left) and Giardinetta (station wagon or estate-car) (1975-1980, right).

Given all that, the startlingly premature corrosion surprised many within Alfa Romeo and in 1977 a project-team was formed to investigate the causes and it was afforded some urgency given the reputational damage being suffered by the whole company (ie profits were suffering).  Having determined the core components (paint & steel) weren't to blame, the engineers deconstructed the production process including the system of movement (how the partially completed cars proceeded from start to finish).  What the team found was that while the electrophoresis baths at Pomigliano were state of the art, the inexperienced (and sometimes indifferently-minded) workforce operated them without adequate supervision and quality control, something exacerbated by the chronically bad labor relations, the factory beset by rolling strikes which meant unpainted bodies were often sitting for days.  In the humid climate of the south, condensation gathered, many cars already rusting even before eventually receiving a coat of paint and that the plant was less than 10 miles (16 km) from the coast and prevailing winds blew from the sea added to the problem, the unpainted Alfasuds often for days sitting unpainted accumulating salty moisture.

1983 Alfa Romeo Alfasud Ti Quadrifoglio Verde (Green Cloverleaf), one of the industry's longer model names and clipped usually to "Alfasud QV".

The team's findings resulted in a change to the production process for the revised Series 2 Alfasuds launched in December 1977.  The critical parts of the bodyshell now used "Zincrometal" (steel coated with a primer) which was a mix of chromium, zinc and an organic bonding resin, baked at 160°C (320°F) and that was as good a system as anything then used in the European industry.  As a added precaution, a polyurethane foam was injected into the body's boxed sections with a flexible plastic sealant applied at the seams to prevent moisture intrusion.  That had the added benefit of reducing noise vibration & harshness (NVH) while adding only a little extra weight.  Unfortunately, the tests the engineers conducted to prove the design was waterproof relied on perfectly applied sealant at the junctions but the poor quality control continued so many seams were improperly sealed which meant the foam acted as a moisture store, making the problem worse.  By contrast, whatever its other faults (and there were a few), the Allegro resisted rust like few cars built anywhere during the era, the body-engineering sound and that 1970s British Leyland paint thick and durable.  In the years that followed, many would criticize the sometimes lurid and even sickly shades but as a protective coating, it did the job.

Ultimate Alfasud: The Giocattolo (left), the world's best Alfa Romeo Sprint which included the world’s best tool kit (right).  Unrelated to either, Il giocattolo (the Toy, 1979) was an Italian film noir from the Anni di piombo (Years of Lead) era, directed by Giuliano Montaldo (1930-2023).

The much admired coupé variant of the Alfasud was sold as the Alfasud Sprint (1976-1983) and Sprint (1983-1989); it proved rather more rust resistant.  It was subject to continuous product improvement and fitted with progressively bigger and more powerful engines although none were larger than 1.7 litres (104 cubic inches) which limited its use in competition to events where outright speed mattered less than balance and agility.  The handling was about as good as FWD (front wheel drive) then got and in events such as hill climbs the things are competitive even today.  However, rising to the challenge, between 1986-1989, an Australian company solved the two problems afflicting the Sprint (FWD & lack of power).  Thus the Giocattolo (a play on the Italian word meaning “toy”), a batch of 15 built in the Queensland coastal town of Bundaberg before the economic downturn (remembered locally as "the recession we had to have", the then treasurer's (Paul Keating (b 1944; Prime Minister of Australia 1991-1996)) rationalization of why it was essential to kill off the inflation which had become entrenched in the mid 1970s) ended the fun.  The Giocattolo was fitted with a mid-mounted 304 cubic inch (5.0 litre) Holden V8, driving the rear wheels through a ZF five-speed transaxle, the combination yielding a top speed of 160 mph (257 km/h), a useful increase of 40 mph (65 km/h) over the fastest of the factory's Sprints.  As impressive as the mechanical specification was, the Giocattolos are remembered also for the unusual standard feature of a 375 ml bottle of Bundaberg Rum (the region's most famous product which began as a way to use a waste-product of sugar-cane processing) and two shot glasses as part of the toolkit.  Many who worked on Italian cars probably thought they deserved a drink so it was a good idea but these days, a company would risk being cancelled for such a thoughtful inclusion.

Edition

Edition (pronounced ih-dish-uhn)

(1) One of a series of printings of the same publication, each issued at a different time and differing from another by alterations, additions etc (historically sometimes referred to as impressions).

(2) The format in which a work is published (single volume edition, abridged edition, leather-bound edition, French language edition etc).

(3) In newspaper production, a form of differentiation between different versions of the “same” issue (late edition, city edition etc) and used in a similar manner in radio & television broadcasting.

(4) In book collecting, as “first edition”, a copy of a book from its first release or print run.

(5) The whole number of impressions or copies of a book, newspaper etc, printed from one set of type at one time.

(6) A version of anything (physical and not), often (sometimes misleadingly) in forms such as “limited edition”, “special edition” etc).

1545–1555: From the French édition, from the Middle French, from the Latin ēditiōn- (publication), the stem of ēditiō (a bringing forth, publishing), the construct being ēdit, the past participle of ēdere (to give out; bring forth, produce) + -iōn (the suffix appended to a perfect passive participle to form a noun of action or process, or the result of an action or process).  When the word entered English in the sense of “version, translation, a form of a literary work” (and later “act of publishing”) the dominant linguistic influence was probably the Latin editionem (a bringing forth, producing (although in specialized use it also carried the meaning “a statement, an account rendered”, from the past-participle stem of ēdere, the construct being e(x) (in the sense of “out”) + -dere, a combining form of dare (to give), from the primitive Indo-European root do- (to give).  Edition is a noun; the noun plural is editions.  The adjective editionism is non-standard and was coined to describe the practice in commerce in which different “editions” of essentially the same product are brought to market in an effort to induce customers to purchase multiple items even though the difference between them may be little more than the packaging.  It's a cynically profitable approach (the additional production & distribution costs marginal) which works especially well for those with a dedicated (hopefully obsessional) following.

More Issues Than Vogue sweatshirt from Impressions.

In publishing and (sometimes vaguely) related fields, the terms “issue”, “edition” and “version” have come to be used so loosely that they sometimes function interchangeably but within the publishing industry, there are conventions of use: Issue traditionally was used to refer to a specific release of a recurring publication (magazine, journal, newspaper etc) and tended to be tied to the release sequence (“October 2024 Issue”, “Fall 2024 Issue”, “Issue No. 215” etc).  Issue can however be used also as “re-issue” which refers usually to a “re-print” of a previous edition although it’s not uncommon for blurbs like “re-issued with new foreword” or “re-issued in large print” to appear, the implication being the substantive content remains the same.  Edition was used of a particular form or version of a publication that might differ from previous ones in significant ways which might include text corrections, foreign language translations, or updates, thus descriptions like “German Language Edition”, “Second Edition” or “Abridged Edition.  Some editions (especially those which appear in an irregular sequence) actually give in their title some hint of the nature of what distinguishes them from what came before such as the convention adopted by the American Psychiatric Association's (APA) Diagnostic for their Statistical Manual of Mental Disorders (DSM).  What the APA does is change the number if a DSM is regarded as a “new edition” but retain the number with an appended “R” (revised) or “TR” (text revision) if it’s an “updated edition”.  Thus has appeared the DSM-III-R (1987), the DSM-IV-TR (2000) and the DSM-5-TR (2022).  There’s some overlap in use for version and this perhaps reflects the influence of technology because it tends to be used of a specific form or variant of a publication such as language (eg Spanish version), format (eg audio version) or materials used in the construction (eg e-book version) rather than an implication of a chronological or iterative update (which in publishing tends to be called an “edition”.  In that the industry differs from IT where version numbers are almost always sequential although the convention widely used in the 1980s in which something like “version 2.4.3” could be interpreted as 2=major release, 4=update and 3=bug fix has long fallen into disuse.

Holy Bible, Revised Standard Version (RSV), 1952 limited edition, first printing by Thomas Nelson & Sons, brown full leather binding with inlaid gold lettering, silk end paper and green cardboard slip case, custom bound by the Chicago Bible Society.  US$750 from Abe Books.

There are also special uses which assume a life of their own, notably the Revised Standard Version (RSV), an English translation of the Bible published in 1952 by the Division of Christian Education of the National Council of the Churches of Christ in the US.  The RSV was a revision of the American Standard Version (ASV, 1901) and was published to render the text into the modern English which readily would be understood by a contemporary reader of modest education.  The object was not to change the meaning of the text but to preserve it and paradoxically this required editing the classic verses written by William Tyndale (circa 1494–1536) or in the King James Version (KJV, 1611) because the over hundreds of years the language had evolved and the much of what was in the original needed to be interpreted for a general audience and the controversy of clerical gatekeepers between God and his people had for centuries been a thing.  The RSV however has not been the last word and those who track novel initializms will have been delighted by the appearance of the New Revised Standard Version (NRSV, released in 1989 by the National Council of Churches (NCC) and the New Revised Standard Version Updated Edition (NRSVue), published in 2021.  Students of such things aren’t expecting the next update for at least a decade but finding a name might prove more of a challenge than editing the Old Testament’s Book of Leviticus for a modern audience although those who have worked in biblical forks have found alpha-numeric solutions such as RSV-2CE (Revised Standard Version, Second Catholic Edition (2006))

First Edition of James Joyce’s Ulysses, "Copy No 1", held in the National Library of Ireland.  It contains in Joyce's hand an inscription to the English political activist Harriet Shaw Weaver (1876–1961) who was for decades his patron.

A first edition of Ulysses (1922) by James Joyce (1882–1941) in 2009 sold on the opening day of an antiquarian book fair London for Stg£275,000, at the time a record for a twentieth century first edition.  Ulysses is regarded in the industry as the most collectable modern novel and the first editions, printed on hand-made Dutch fine-paper, are well-catalogued and this was number 45 of the first edition print run (all signed by the author) of 100, one of four not previously accounted for.  It had been sold originally by the Manhattan’s obviously subversive Sunwise Turn bookshop (Ulysses at the times banned in the US) and remained in the possession of the same family, stored in its original box and thus not exposed to light, accounting for the preservation of the construction.  Proving that dealers in literary circles can gush with the finest used car salesmen, the dealer who arranged the sale explained: “The color is amazing – this lovely Aegean Sea, Greek flag blue which would normally have darkened into a more dirty blue but because it has been in a box it is a complete thing of beauty.”  The almost pristine condition was a product also of its history of use, an inspection suggesting it was seemingly unread except for the well-thumbed final chapter where the most salacious passages can be found.  The existence of unread copies of well-known books is not unusual and those notorious for sitting neglected on the bookshelf include “challenging” texts such as A Theory of Justice (1971) by John Rawls (1921–2002), A Brief History of Time (1988) by Stephen Hawking (1942–2018) and Joyce’s own, bafflingly difficult Finnegans Wake (1939).  Intriguingly, the antiquarian book business also includes the category “pre-first edition” (any limited run copy of a book printed before the “first edition” is published).  The apparent oxymoron is explained by “first edition” being an industry definition rather than a literal description; pre-first editions thus analogous with “pre-production” or “final prototype” cars which (if they’ve survive the crusher which claims many) can be prized by collectors.

Among special editions there are, inter alia, “Collector's Editions”, “Anniversary Editions” and even, in one instance, the “So Fetch Edition”.

In commerce, “special editions” have become notable income generators for content providers and the movie business has embraced the concept with editions such as “the making of”, “bloopers & out-takes”, “director’s cut” and others and the idea isn’t new.  Led Zeppelin's eighth studio album (In Through the Out Door (1979)) originally was sold with an outer sleeve of plain brown paper, stamped with nothing more than the while the cardboard sleeve proper within was released with six different versions of the artwork.  Buyers would thus not know which sleeve they were selecting.  There’s nothing to suggest it was anything but a gimmick and neither the band nor the record company were expecting many to keep buying copies in the plain brown wrapped until they’d scored all six covers but there were press reports at the time of “Led Heads”, doing exactly that.  The industry took note.

Taylor Swift's The Anthology, one of 34 available editions of The Tortured Poets Department.

The attraction of releasing multiple versions of essentially the same product with variations restricted to some added content or detail differences in the packaging is that the additional costs in production and distribution are marginal yet there’s sometimes it’s possible to charge a premium for the “non-standard editions”.  The practice had for decades been quite a thing with car manufacturers but the music business came also to like the idea because, unlike with the cars where customers tended to buy one at a time, obsessive fans of musicians might be persuaded they needed several copies of what was essentially the same thing.  Leftist UK student site The Tab noted few music fans were as obsessive as Taylor Swift’s (b 1989) Swifties and, more significantly, they were also impressively numerous and thus an irresistible catchment of disposable income.  What The TAB noted was the almost simultaneous release of a remarkable (and apparently unprecedented) 34 versions of Ms Swift’s eleventh album, The Tortured Poets Department (2024), something which as well as generating revenue has the statistical benefit of afforcing her presence on the charts, every sale counting as a 1.0.  Some were technologically deterministic in than four were released as audio cassettes and nine were exclusively digital but most were essentially the same product except for the inclusion of a bonus track and some were available only through the retailer Target.  The most obsessive Swifties obviously could buy all 34 editions but for those which want just an exhaustive collection of the music, it appeared all was included on the accurately named The Anthology so there was that.  One day, all 34, still (where appropriate) unopened in their original packaging, will begin to appear on auction sites.  The approach attracted some adverse comment (which the Swifties doubtless ignored) and probably confirmed in the mind of J.D. Vance (b 1984; US vice president since 2025) that childless cat ladies are evil.

All editions: The Tab’s The Tortured Poets Department discography:

1. Collector’s Edition Deluxe with The Manuscript
2. Collector’s Edition Deluxe with The Albatross
3. Collector’s Edition Deluxe with The Bolter
4. Collector’s Edition Deluxe with The Black Dog
5. Standard album and The Manuscript
6. Standard and The Manuscript (signed)
7. Standard and But Daddy I Love Him (Acoustic)
8. Standard and Guilty As Sin? (Acoustic)
9. Standard and Down Bad (Acoustic)
10. Standard and Fortnight (Acoustic)
11. Standard and Fresh Out The Slammer (Acoustic)
12. Target exclusive with The Albatross
13. Target exclusive with The Bolter
14. Target exclusive with The Black Dog
15. Target exclusive vinyl
16. The Manuscript vinyl (pressing one)
17. The Manuscript vinyl (pressing two)
18. The Albatross vinyl
19. The Bolter vinyl
20. The Black Dog vinyl
21. The Manuscript vinyl
22. The Anthology
23. Standard and The Black Dog ‘voice memo’
24. Standard album and Who’s Afraid of Little Old Me voice memo
25. Standard album and Cassandra voice memo
26. Standard album (digital)
27. Standard album and Daddy I Love Him (Acoustic)
28. Standard album and loml (live from Paris)
29. Standard album and My Boy Only Breaks His Favorite Toys (live from Paris)
30. Standard album and The Alchemy / Treacherous mashup (live from Paris)
31. The Manuscript cassette
32. The Bolter cassette
33. The Albatross cassette
34. The Black Dog cassette

1976 Lincoln Continental Mark IV, Lipstick edition.  The shade of red appears to be close to Dior's lipstick #744 (Party Red).

The car manufacturers have produced at least hundreds of “special editions” and while many of them really weren't “especially special”, they kept returning to the concept because it was lucrative, the things usually profitable to an extent exceeding greatly the nominal sum of their parts.  Quite how many have existed over the years is difficult to estimate because, in addition to the well-documented examples from manufacturers which were sold nationally or even globally, some were offered only briefly or regionally and barely advertised.  Additionally, dealers or sometimes an agglomeration of them would also conjure up their own "special editions" so the total of such things is probably in the thousands.  Sometimes, fashion houses were paid to lend their name, AMC teaming with Pierre Cardin, Levi Strauss (Volkswagen also had a denim-trimmed Beetle though without a specific brand attribution) & Oleg Cassini while the Lincoln Continental at times was offered with themes by Emilio Pucci, Cartier, Bill Blass and de Givenchy although the most memorable were the reputed 500 “Lipstick editions”, a study in red & white, quite a sight given the expanse of sheet metal and leather.

1969 Dodge Charger R/T SE (left), 1972 Chrysler VH Valiant Charger 770SE E55 (centre left), 1976 Holden HX LE (centre right) and 2002 Mazda Miata Special Edition (MX-5 in some markets) (right).

In most of the “special” editions, offered over the decades, it was only in the advertising or press kits that terms like “special edition” or “limited edition” appeared.  Sometimes though, such physical badges did appear on the vehicles. In the US, on the 1969 Dodge Chargers with the SE option, the badge included both “SE” & “Special Edition” while in Australia, only “SE” appeared on the 1972 Chrysler VH Valiant Charger 770SE E55 (one of the industry’s longer model names) although the marketing material called it a “Special Edition”, a usage borrowed from the parent corporation in the US and even the badge used was the same part as that which had been stuck on the 1970 Dodge Challenger SE.  Holden’s frankly cynical (but most profitable) 1976 LE spelled out “Limited Edition” under a “LE” (in a larger font) while Mazda used only the full term for the Miata (MX-5) Special Edition models.

Last Call: 2023 Dodge Challenger SRT Demon 170 (with two-piece “underwire”).

Dodge in 2023 embarked on a run of “special editions” on a grand scale, their “Last Call” programme a series of Dodge Challengers & Chargers packaged in a variety of ways but all distinguished by the inclusion of some flavor of Chrysler's third generation HEMI V8 (2003-), the significance of last call being the engine was being withdrawn from use in passenger-cars, a victim of government regulations intended to reduce vehicle emissions.  The programme yielded an array of Chargers & Challengers with specifications (ie horsepower and such) varying from “impressive” to “bonkers” and they were produced in batches of between 100 and 3,300.  The customers responded well with most editions soon “sold out” and, judging from the number with minimal mileage and still in “as delivered” condition which appeared rapidly on auction sites, many had been bought by those expected to “flip” them for profit.  Some did realise gains from the transactions but the market soon cooled, especially for the editions produced in the thousands but how many have been “stashed away” in the hope that years from now there will be those who will pay much, isn't known.

Last Call: 2023 Dodge Challenger SRT Hellcat Black Ghost Special Edition (with one-piece “underwire”).  As well as the impressive engineering, the Last Call programme yielded some unusually long model names.

That strategy may play out well for those speculating on a surge in value in the years to come when, for a certain class of customer, the specifications of a Last Call Dodge will seem intoxicating in a world in which such things have long been extinct.  That was for many the plan but the future has been clouded by Donald Trump (b 1946; US president 2017-2021 and since 2025), his second administration releasing plans to “roll-back” vehicle emission standards and Chrysler, thus encouraged, announced in 2025 the HEMI V8 would re-appear in passenger vehicles, a decision which wouldn't have much troubled the board because the market has greeted the replacement straight-six engines with restrained enthusiasm.  Doubtless there will be those who noted Chrysler's announcement and, contemplating the thought of their carefully stored Challenger(s) becoming a depreciating asset, will have consulted lawyers to find if grounds for redress exist, the argument being they were “induced” to purchase on the promise of a “last call” being exactly that.  Unfortunately, there is a precedent and it's not encouraging.

Another “last call”: The “last American convertible” ceremony, Cadillac Clark Street Assembly Plant, Detroit, Michigan, 21 April 1976.

In the US, by the late 1960s, sale of convertibles had for years been declining and with the growing volume of government regulations about vehicle safety (which included “roll-over standards”, the industry was working on the assumption the body-style would soon be banned.  Given the declining demand for such things the manufacturers were sanguine about this and even pleased to have something to have to use to “trade off” against regulations they definitely did not want imposed.  By 1975 the Cadillac Eldorado was the only one of the few big US convertibles still available selling in reasonable numbers but the platform was in its final years and with no guarantee a version based on the new, smaller Eldorado (to debut in 1978) would enjoy similar success, General Motors (GM) decided it wasn’t worth the trouble but, sensing a “market opportunity”, promoted the 1976 model as the “Last American convertible”.  Sales spiked, some to buyers who purchased the things as investments, assuming in years to come they’d have a collectable and book a tidy profit on-selling to those who wanted a (no longer available) big drop-top.  Not only did GM use the phrase as a marketing hook; when the last of the 1976 run rolled off the Detroit production line on 21 April, the PR department, having recognized a photo opportunity, conducted a ceremony, complete with a “THE END OF AN ERA 1916-1976”) banner and a “LAST” Michigan license plate.  The final 200 Fleetwood Eldorado convertibles were “white on white on white”, identically finished in white with white soft-tops, white leather seat trim with red piping, white wheel covers, red carpeting & a red instrument panel; red and blue hood (bonnet) accent stripes marked the nation’s bicentennial year.

The “last American convertible” ceremony, Cadillac Clark Street Assembly Plant, Detroit, Michigan, 21 April 1976.

Of course in 1984 a convertible returned to the Cadillac catalogue so some of those who had stashed away their 1976 models under wraps in climate controlled garages weren’t best pleased and litigation ensued, a class action filed against GM alleging the use of the (now clearly incorrect) phrase “Last American Convertible” had been “deceptive or misleading” in that it induced the plaintiffs to enter a contract which they’d not otherwise have undertaken.  The suit was dismissed on the basis of there being insufficient legal grounds to support the claim, the court ruling the phrase was a “non-actionable opinion” rather than a “factual claim”, supporting GM's contention it had been a creative expression rather than a strict statement of fact and thus did not fulfil the criteria for a “deceptive advertising” violation.  Additionally, the court found there was no actual harm caused to the class of plaintiffs as they failed to show they had suffered economic loss or that the advertisement had led them to make a purchase they would not otherwise have made.  That aspect of the judgment has since been criticized with dark hints it was one of those “what’s good for General Motors is good for the country” moments but the documentary evidence did suggest GM at the time genuinely believed the statement to be true and no action was possible against the government on several grounds, including the doctrines of remoteness and unforeseeability.  If HEMI V8 powered coupés and sedans soon re-appear in Dodge's showrooms, it may not be only Greta Thunberg (b 2003) who will be upset.

Limited Edition, less limited profit: The Holden LE

1976 HX Holden LE

By the mid 1970s, the market had come to prefer the cheaper, smaller and easier to use cassette tapes which meant warehouses were soon full of the once desirable 8-track players and buyers were scarce.  In Australia, GMH (General Motor Holden) by 1975 had nearly a thousand in the inventory which also bulged with 600-odd Monaro body-shells, neither of which were attracting customers; fashions change and both had become unfashionable.  Fortunately, GMH was well-acquainted with the concept of the "parts-bin special edition" whereby old, unsaleable items are bundled together and sold at what appears a discount, based for advertising purposes on a book-value retail price there’s no longer any chance of realizing.  Thus created was the high-priced, limited edition LE (which stood for "Limited Edition", the Monaro name appearing nowhere although all seem still to use the name), in metallic crimson with gold pin striping, golf "honeycomb" aluminium wheels, fake (plastic) burl walnut trim and crushed velour (polyester) upholstery; in the 1970s, this was tasteful.  Not designed for the purpose, the eight-track cartridge player crudely was bolted to the console but five-hundred and eighty LEs were made, GMH pleasantly surprised at how quickly they sold with no need to resort to discounting.  When new, they listed at Aus$11,500, a pleasingly profitable premium of some 35% above the unwanted vehicle on which it was based; these days, examples are advertised for sale for (Aus$) six-figure sums and anyone who now buys a LE does so for reasons other than specific-performance.  Although of compact size (in US terms) and fitted with a 308 cubic inch (5.0 litre) V8, it could achieve barely 110 mph (175 km/h), acceleration was lethargic by earlier and (much) later standards yet fuel consumption was high; slow and thirsty the price to be paid for the early implementations of the emission control plumbing bolted to engines designed during more toxic times.      

1971 Holden HQ Monaro LS 350

The overwrought and bling-laden Holden HX typified the tendency during the 1970s and of US manufacturers and their colonial off-shoots to take a fundamentally elegant design and, with a heavy-handed re-style, distort it into something ugly.  A preview of the later “malaise era” , it was rare for a facelift to improve the original.  The 1971 HQ Holden was admired for an austerity of line and fine detailing; what followed over three subsequent generations lacked that restraint.  The HX LE was one of a number of "special" and "limited" editions offered during the era and it remains one of the few remembered.

In English, malaise was an unadapted loanword from the French malaise (ill ease), the construct being mal- (bad, badly) + aise (ease).  It was used to describe (1) a feeling of general bodily discomfort, fatigue or unpleasantness (sometimes associated with the onset of illness), (2) an ambiguous feeling of mental or moral depression (the sense tending more to “melancholy” than “angst”) and (3) ill will or hurtful feelings for others.  The US cars of the years between 1974-1984 (some say it went on a bit longer) came to be called “malaise era” cars, the name from the thoughtful but perhaps unfortunate “Crisis of Confidence” address Jimmy Carter (1924-2024; US president 1977-1981) delivered in July 1979.  Carter’s years of malaise remains emblematic the America of the late 1970s (a time of stagflation, oil-shock induced energy price-rises & shortages, high interest rates and general gloom) but the details have become blurred.  The use of the word “malaise” emerged from a retreat the president had convened at the Camp David retreat after concluding neither he, his advisors or the entire machinery of government could come up with solution to the nation’s many problems.  Attended by notables from the clergy, academia and other realms including the governor of Arkansas, BillClinton (b 1946; US president 1993-2001), the curious event prompted one historian to describe it as “…the most remarkable exercise in presidential navel-gazing in American history…” but what did lodge in Carter’s memory was an observation by the pollster Patrick Caddell (1950–2019) that after some fifteen years of trauma including assassinations, race riots, the war in Vietnam and Watergate, the nation was experiencing a “malaise” and the president decided this notion would be the centrepiece of his address to the people.

Malaise: 1978 Ford Mustang II King Cobra.

An emblematic malaise era machine, twenty-first century viewers would be surprised to learn it was possible for a relatively small, light car with a 302 cubic inch (4.9 litre) V8 to deliver such anaemic performance.  However, the Mustang II (1973-1978) was the the right car for the right car (debuting some weeks before the first oil shock) and was a great success.

The word “malaise” wasn’t included in the text of Carter’s speech but, replete with phrases like “…strikes at the very heart and soul and spirit of our national will…” & “…crisis of confidence…”, the tone was clear and almost universally the press called it the “malaise speech”.  Despite what has long been the popular perception, at the time the speech was not a political disaster and was well-received, Carter’s approval ratings surging; it was only as the year unfolded he came to be damned by his own words and if any single term is now associated with his unhappy single term, it's “malaise”.  As was customary for presidential addresses of this nature, the speech was nationally televised live by the three major commercial networks (ABC (American Broadcasting Company), CBS (Columbia Broadcasting System) & NBC (National Broadcasting Company)) and simultaneously broadcast by many radio stations, the total audience estimated at some 65 million (there was then no FoxNews but it's not difficult to predict what the nature of that commentary would have been).  Given the coverage, it’s certain the address contributed greatly to the eventual public disillusionment with the president and may thus have been an example of videomalaise (a term from late 1990s political science which linked voters’ decreasing trust in politicians with depictions of the latter on televised news).

Honorable exception: 1973 Pontiac Firebird Trans-Am SD-455.

Available only on the Firebird (Formula or Trans-AM) in 1973 & 1974, the SD-455 was one of the few bright spots of the malaise era although it did need slightly to be detuned for commercial release, its original 310 (HP) horsepower configuration able to pass the EPA's (Environmental Protection Authority) emission tests only if a devious "cheater" device was installed (shades of Volkswagen's later "dieselgate" although Pontiac got off with nothing more than a "slap on the wrist" rather than the billions it cost the equally guilty Germans).  The production version was rated at 290 HP which was still enough to make it the powerful US car of its time.

The "malaise era" cars were so named because compared with the previous generations, they were heavier, slower, thirstier and less pleasant to drive, a collection of characteristics which weren't the fault of President Carter but he had the misfortune to be in the White House at the same time.  They were of course safer and less polluting but those advantages were hidden while the ugliness of the battering-ram bumper-bars, reduced power and sometimes tiresome driving characteristics were obvious.  When speaking of these mostly unlamented machines, the phrase “Malaise Era” is believed to have been coined by writer Murilee Martin (the pen name of Phil Greden) who used it first in 2007 on the website Jalopnik.