Beret

Beret (pronounced buh-rey)

A soft, visor-less cap, made usually of a soft wool material or felt, styled with a close-fitting headband and a wide, round top, often with a tab at the center.

1827: From the French béret (round, flat, woolen cap), from the dialectal form béarn, from the Occitan (Gascon) & Old Provençal berret (cap), from the Medieval Latin birrettum (a flat woollen cap that was worn by peasants), a diminutive of the Late Latin birrus (a large hooded cloak), a word perhaps of Gaulish origin but the ultimate root probably was the Proto-Celtic birros (short) and related to the Welsh byr and the Middle Irish berr.  The similar clerical variation is called a biretta and in Spanish, the spelling is boina.  Some military units are associated with the color of their berets (green berets; blue berets etc).  Beret is a noun; the noun plural is berets,

A rendering of the famous photograph of Che Guevara (1928–1967) at the La Coubre memorial service by Alberto Korda (1928-2001), 5 March 1960.

Long culturally associated with France, its popularity as a fashion-piece may bounce around but the beret has never gone away, examples found by archaeologists in bronze age tombs and the headwear has appeared in art since Antiquity, notable especially in European sculpture from the twelfth century.  The floppiness certainly varied, a quality seemingly close to a direct relationship with size, suggesting all were made, as they appeared, from felt or some material with  similar properties.  One of the oldest forms of processed cloth, felt was a serendipitous creation by shepherds who, for warmth and comfort, filled their shoes with tufts of wool; as they walked and worked, they sweated and felt was made by the pressure of the foot pressing the the wool against the leather.  Berets were adopted first by Basque peasants, then royalty, then the military and then artists but in the twentieth century, they gained an anti-establishment association, influenced by French existentialists and the famous photograph of Che Guevara.

Lindsay Lohan in beret, promotional image for Saturday Night Live, episode 37-16, March 2012.

The military, the counterculture and the fashionistas have shared the once humble cap since.  One aspect of it however proved as vulnerable as any object of mass-manufacture to the arithmetic of unit-labour costs and world trade.  In France, early in the post-war years, there had been fifteen beret factories in the district of Oloron-Sainte-Marie in the Pyrénées where most French berets were made yet by the late 1990s, there was but one and it catered for only for the upper reaches of the market, supplying those few who simply didn’t wear clothes made east of Suez and Laulhère is the last remaining historic beret-maker still operating in France.  Dating from 1840 when the Laulhère family opened its first factory, such was the struggle to survive the national textile industry crisis as well as the erosion of its market by low-priced products of dubious quality that in 2013 the decision was taken by Laulhère finally to end production.  However, just as Charles de Gaulle (1890-1970; President of France 1959-1969) had une certain idée de la France, upon hearing the news of the closure, the industry decided there was une certaine idée de la mode française and a rescue package was organized by the Gascon-based Cargo Group and its sister company, Blancq-Olibet.  In a press release issued almost immediately after the new broke, Cargo Group confirmed they had acted because the beret was “…such an important part of our history and patrimoine (cultural heritage).  Clearly, the beret is as important to the French as the baguette, and croissant, both items being traditional products which have survived to co-exist with cheaper, industrially manufactured "imitations".  Cargo’s business model was simultaneously to use Laulhère’s expertise and skilled workforce to introduce new, more modern lines but maintain the availability of the traditional styles and it appears to have been successful, the classic berets still on sale.  It’s one of those dependable industry staples which can just about every year be promoted by a label, publication or stylist as one of the trends to watch in the next season.  Unlike something like the polka-dot which tends to be cyclical with sometimes a decade between spikes, the classic, timeless beret is always there, running the gamut from revolutionary chic to French-girl accessory, something able to be worn in all four seasons and is the ultimate mix & match fall-back; it can work with spots or stripes and vivid or subdued solids.  It's rare that a catwalk doesn't include at least one beret.

Canadian-American singer-songwriter Joni Mitchell (b 1943) in beret on the cover of Hejira (1976), the image a collage of photographs by Dr Norman Seeff (b 1939) and Joel Bernstein (b 1952).

Hejira is one of the less frequently used transliterations (the others being Hijrah, Hidjra & Hegira) of the Arabic هِجْرَة (hijra) (departure, exodus), a word used to refer to the Prophet Muhammad’s (circa 570-632) flight with his companions in 622 from Mecca to Medina.  It was from the verb هَجَرَ (hajara) (emigrate, to abandon).  When interviewed, Ms Mitchell said she was attracted to the word because of the “attractiveness” of the “dangling j”; presumably, musicians “hear” in words musical properties in the way a synesthete might “see” colors.

Bridget Bardot (b 1934) in beret.

The beret certainly has a long history, floppy head coverings appearing in archaeological record of the Early Bronze Age (circa 3300-2000 BC) and they have remained a feature in European clothing ever since.  At least partially, this was technological determinism in action: felt was the material constantly used and, being non-woven, it is one of the easiest materials to produce without complex machinery or skills.  Felt is made by matting and pressing wet natural fibres (classically wool) and its is famously versatile and durable, peasants favouring it for the linings of jackets, footwear and of course hats, as valued for its warmth as its capacity to resist moisture.  In the severe Russian winter of 1941-1942, one of the most prized possessions to be taken by the Germans from dead or captured Red Army soldiers were their felt-lined boots.  Because of the hubristic assumption the Russians would be defeated before the onset of winter, the Wehrmacht (the German armed forces) had made little attempt to build-up stocks of suitable clothing but, even had they been more cautious, there was nothing in their inventory to match the effectiveness of the Soviet felt-lined boot.  By the seventeenth century, black felt hats (less a fashion choice than it simply being the most simple colour to produce) were virtually an item or uniform among the French working class, farmers and artisans although it wasn’t until 1827 the industry coined béret, from the Medieval Latin birretum (a flat woollen cap worn by peasants).

Bridget Bardot and Andre Bourvil (1917-1970) in Le Trou Normand (Crazy for Love, 1952); it was her first feature film.

This being pre-EEC (European Economic Community (1957), the predecessor of the European Union (1993)) Europe, the beret of course became a political statement and as tensions grew in the mid-nineteenth century between France & Spain, the fashion lines were drawn: French berets were blue and Spanish red although in a gesture which might have pleased the Marxists, the working class everywhere continue to wear black although they were drawn by the price rather than international solidarity (although that too vindicates Marxist economic theory).  However, it’s from the early twentieth century that historians of fashion trace the ascent of the black beret as an essentially classless chic accessory which could be worn by men & women alike although such are the memories of Bridget Bardot and Catherine Deneuve (b 1943) that about the only men remembered for their berets are revolutionaries, Che Guevara, the Black Panthers and such.  One political aspect of the beret definitely is a myth: it’s not true the Nazis banned the hat during the occupation of France (1940-1944).  The origin of that tale seems to lie in the publication in the 1970s of a number of propaganda suggestions by the SOE (Special Operations Executive, the UK government's department of “dirty tricks” with a mandate to “set Europe ablaze”), one of which was to spread in France the story the Germans were going to “ban the beret”, something with some basis in fact because there was, briefly, a local campaign to deprive Alsatians of the hat, on the basis it was a (Basque) manifestation of Frenchness.  Strange as it sounds, such things had been done before, the UK parliament in 1746 responding to the failure of the Jacobite rising of 1745 by passing the Dress Act which in Scotland restricted the wearing of tartan.  Quickly, Berlin put a stop to the wacky scheme and there's no evidence the SOE's plan was ever used although the organization remained active in the disinformation business.  One curiosity of the crackdown on berets was it didn't extend to onion sellers although that wasn't enough to save Robert Wagner (1895–1946; civil administrator of Alsace during the Nazi occupation) who, an unrepentant Nazi to the end, was sentenced to death by a French court and executed.  

Tartan

Tartan (pronounced tahr-tn)

(1) A wool or worsted cloth woven with stripes of different colours and widths crossing at right angles, worn chiefly by the Scottish Highlanders, many clans now having its own distinctive design.

(2) A design now often identified by the name of the clan wearing it and most associated with the kilt.

(3) A generalized descriptor for any similar (sometimes called plaid) design.

(4) A single-masted vessel used in the Mediterranean, usually with a lateen sail (also spelled as tartane).

(5) The trade name of a synthetic resin, used for surfacing tracks etc.

1490-1500: Of uncertain origin, apparently a blend of the Middle English tartaryn (rich material) from the Middle French tartarin (Tartar cloth) and the Middle French tiretaine (strong coarse fabric; linsey-woolsey; cloth of mixed fibers) from the Old French tiret (kind of cloth), from tire (oriental cloth of silk) (and as the French tartane from the Italian tartana, of uncertain origin) from the Medieval Latin tyrius (material from Tyre), from the Classical Latin Tyrus (Tyre).  The origin of the name as applied to the small ship most associated with the Mediterranean, dates from seventeenth century French, probably the Provençal tartana (falcon, buzzard), it being common practice in the era to name ships after birds.  As an adjective meaning "design with a pattern of bars or stripes of color crossing one another at right angles", use began circa 1600.  The etymology of the fabric is certainly murky.  Most agree about the influence of the Old French tertaine but some trace the origin of that not to Latin via Italian but rather the Old Spanish tiritaña (a fine silk fabric) from tiritar (to rustle).  The spelling of tartan must have been influenced in Middle English by tartaryn from the Old French tartarin from Tartare (“Tartar," the people of Central Asia).  Tartan & tartanization are nouns, tartanize & tartaning are verbs and tartaned is a verb & adjective; the noun plural is tartans.

Lindsay Lohan in Royal Stewart tartan, Freaky Friday (Walt Disney Pictures, 2003), costume test photo.

Despite the perception of many (encouraged by the depictions in popular culture), tartan in the sense of specific color & pattern combinations attached to specific clans is something of recent origin.  Tartan (breacan (pɾʲɛxkən) in Scots Gaelic) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours.  The word plaid is now often used interchangeably with tartan (particularly in North America and when not associated with anything Scottish (especially kilts)), but technically (and always in Scotland), a plaid is a large piece of tartan cloth, worn as a type of kilt or large shawl although it’s also used to describe a blanket.  During the disputes between England and Scotland, the wearing of tartan became a political expression and, after the failure of the of the 1745 Jacobite rising, the UK parliament in 1746 passed the Dress Act which restricted the wearing of tartan and displays of other aspects of Gaelic culture in Scotland; it was one of a number of laws designed to suppress the warrior clans north of the border.  Perhaps inspired by this weaponization of fashion, during the Nazi occupation of France (1940-1944), the administrators of Alsace made an attempt to "ban the beret" on the grounds it was a "political symbol of Frenchness" (onion sellers curiously exempt from this crackdown) but the bizarre scheme quickly was ended by Berlin.  The Dress Act was repealed in 1782 and tartan was soon adopted as both the symbolic national dress of Scotland and in imagery more generally.  The Royal Stewart was the personal tartan of Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022) and historically associated with the royal house of Stewart (or Stuart), the dynasty which ruled Scotland from 1371, in 1903 uniting with the English crown in 1603 under James VI of Scotland (1566–1625) who thus became also James I of England and Ireland as James I.

Paired with a denim jacket, Lindsay Lohan in her screen test wore the dress in something of the way in the 1970s it became part of the punk sub-culture but for more conventional types there are also scarves, ties, sashes and such.  There was a time when the convention was it could be worn in Scotland only with the permission of the sovereign but those days are gone and it has long been a most “democratized fabric” to the point where it’s now something of a “universal tartan”, one widely seen in commercial fashion and in that sense is used in parallel with the clan affiliation.  Commonly, it’s worn to formal events such as weddings, ceilidhs, or Burns Nights (readings of the poems of Robert “Rabbie” Burns (1759–1796)), the modern trend to pair a kilt with a Prince Charlie or Argyll jacket, traditionalists adding a sporran (pouch), hose (kilt socks) & flashes, Ghillie brogues (traditional shoes) and even a Sgian dubh (a small dagger tucked in the sock) although carrying the last item may be unlawful in some jurisdictions.  Historians of the fabrics deconstruct the Royal Stewart as: (1) red background (boldness, power & visibility (thus a very “royal” color)), (2) blue & black (lines strength & dignity) and (3) white & yellow stripes (light, honor & distinction).  Remarkably, in the age of identity politics and sensitivity to cultural appropriation, the etiquette guides note there is no objection to non-Scots folk wearing their tartan of choice except when an event is clan-specific in which case only those in the lineage should don the fabric.  That said, even then, the consequence of a tartan faux pas will likely be less severe than wearing a Rangers shirt in a Glasgow pub filled with Celtic’s hoops.

Car seat covers in Clan Lindsay Tartan.  The Clan Lindsay motto is Endure Fort (Endure bravely).  Think about it.

Although there’s now an industry devoted to the tartans of the clans, the specific association of patterns with clans and families began only in the mid-nineteenth century.  This history was both technological and economic deterministic.  Unlike some fabrics, tartans were produced by local weavers for local sale, using only the natural dyes available in that geographical area and patterns were just designs chosen by the buyer.  It was only with a broader availability of synthetic dyes that many patterns were created these began (somewhat artificially) to become associated with Scottish clans, families, or institutions wishing to emphasize their Scottish heritage.  The heritage was usually real but not often specific to a particular tartan, the mid-nineteenth century interest in the fabrics a kind of manufactured nostalgia.  There are many modern tartans on sale, the color combinations and patterns of which are chosen for market appeal rather than any relationship to clan identity or any other historic link: Among the purists, these collectively are called "the clan McGarish".  The phrase "Tartan Tory" does not refer to Scottish members of the Conservative Party (a once prolific species which has for decades been listed as "threatened" and may already be functionally extinct) but to the faction of the Scottish National Party (SNP) which is associated with cultural nostalgia rather than radical nationalist politics.

1976 Porsche 914 2.0 with factory-fitted heckblende in Nepal Orange over black leatherette with orange & black plaid inserts.  All the mid-engined 914 built for public sale had a targa top although for use in competition the factory did a few with a fixed roof to gain additional rigidity.  The 914 was the first of a number of attempts by Porsche’s engineers to convince customers there were better configurations than the rear-engine layout used on the 911 & 912.  The customers continued to demand 911s and, the customer always being right, rear-engined 911s remain available to this day.

These days, a designer might, for the right design, for a certain target market use orange paint or orange & black plaid but it's unlikely they'd be seen in combination; it'd be sort of like mixing spots & stripes.  The 1970s however were different and, for better and worse, there was more adventurism on the color charts although, regrettably, polka-dot upholstery never caught on.  The last Porsche 914s (1969-1976) were sold in 1976 but because the new 924 (1976-1988) wasn’t ready for production, to create an “entry-level” model for the vital US market, the factory resurrected the 912.  The original 912 (1965-1969) was essentially a four-cylinder 911 (1964-) with less elaborate appointments and fitted with a version of the 1.6 litre flat-four used in 356 (1946-1965) but the 1976 912E used the 2.0 litre Volkswagen unit from the 914 because the older engine had never been modified to comply with the new emission control rules.  The single-season 912E was an unexpected swansong for the 912 and although some 30% cheaper than the contemporary 911S, it sold in only one fifth the volume, a telling comparison with the mid 1960s when the 912 initially out-sold the 911.  So barely more than 2,000 912Es were built and the aftermarket was for decades subdued but the survival rate was high and although the prices realized don’t match the 912s of the 1960s (let alone the six cylinder cars), the 912E is now appreciated as a practical, well-built and surprisingly economical machine so prices have been rising.

High-priced plaid

1955 Mercedes-Benz 300SL Gullwing (W198) trimmed in blue-grey plaid.  The factory option codes for the plaid were L1 Blaugrau (blue-grey), L2 Rot-Grün (red-green) & L3 Grün-Beige (green-beige).

Buyers of the Mercedes-Benz 300SL Gullwing (W198, 1954-1957) had the choice of seats covered in leather or plaid cloth.  In the years since, many Gullwings originally fitted with plaid upholstery were re-trimmed in leather during refurbishment or restoration, partly because the leather was thought to have more of a allure but also because for decades fabrics exactly matching what was available in the 1950s had become unobtainable (unobtainium thus the preferred industry term).  However, in 2018, in what was said to be a response to "demand", Daimler announced bolts replicating exactly the original three designs (L1 Blaugrau (blue-grey), L2 Rot-Grün (red-green) & L3 Grün-Beige (green-beige)) would again be available as factory part-numbers.  Manufactured to the 1955 specification using an odor-neutral wool yarn woven into a four-ply, double weave twill, it’s claimed to be a “very robust material”.  In the era, the blue-grey fabric was the most popular, fitted to 80% of 300SLs not trimmed in leather while the red-green and green-beige combinations were requested respectively only by 14 & 6% of buyers.  The price (quoted in 2018 at US$229 per yard) was indicative of the product’s niche market but for those restoring a 300 SL to its original appearance, it's a bargain.  The fabric may be ordered from the Mercedes-Benz Klassisches Zentrum (Classic Centre).

1955 Mercedes-Benz 300SL Gullwing (W198; chassis 5500428; Engine 198.980.5500455 & body 5500411 and factory-fitted with the Rudge Wheel option), refurbished by Paul Russell & Company, Essex, Massachusetts (Leder rot (red leather) 1079 (left) and non-original Rot-Weiß (red-white plaid) (right)) .  Note the strapped-down luggage in the "head-rest" position.

Now bolts of fabric replicating the construction and appearance of the originals are available, restorers are able even more closely to replicate the appearance of seven-odd decades ago.  With chassis 5500428, Paul Russell & Company re-painted and re-trimmed to the original factory specifications (Graphitgrau (Graphite Grey) DB190 over Leder rot (red leather) 1079) but also included an interchangeable set of seat cushions and squabs in a non-original red-white plaid.  Additionally, the company fabricated a reproduction of the matching luggage set and while restorers have long been able, at a price, to recreate just about anything constructed from metal, timber and metal, in recent years the industry has been transformed with the advent of large scale 3D printers meaning even plastic parts can be formed from either specifications or scans of an original.  The 1955 design for the location of the luggage was thoughtful and a fine example of space utilization but, cognizant of Sir Isaac Newton's (1642–1727) laws of motion, today's regulators would be less than pleased.  In April, 2025, the car was offered for sale on the Bring-a-Trailer on-line auction site.

The part-numbers for the bolts of fabric: L1 Blue-Grey (A 000 983 44 86 / 5000), L2 Red-Green (A 000 983 44 86 / 3000) & L3 Green-Beige (A 000 983 44 86 / 6000).

Vogue

Vogue (pronounced vohg)

(1) Something in fashion at a particular time or in a particular place.

(2) An expression of popular currency, acceptance, or favor.

(3) A highly stylized modern dance that evolved out of the Harlem ballroom scene in the 1960s, the name influenced by the fashion magazine; one who practiced the dance was a voguer who was voguing.

(4) In Polari, a cigarette or to light a cigarette (often in the expression “vogue me up”).

(5) The world's best known women's fashion magazine, the first issue in 1892 and now published by Condé Nast.

1565–1575: From the Middle English vogue (height of popularity or accepted fashion), from the Middle French vogue (fashion, success (literally, “wave or course of success”)), from the Old French vogue (a rowing), from voguer (to row, sway, set sail), from the Old Saxon wegan (to move) & wogōn (to sway, rock), a variant of wagōn (to float, fluctuate), from the Proto-Germanic wagōną (to sway, fluctuate) and the Proto-Germanic wēgaz (water in motion), wagōną (to sway, fluctuate), wēgaz (water in motion) & weganą (to move, carry, weigh), from the primitive Indo-European weǵh- (to move, go, transport (and an influence on the English way).  The forms were akin to the Old Saxon wegan (to move), the Old High German wegan (to move), the Old English wegan (to move, carry, weigh), the Old Norse vaga (to sway, fluctuate), the Old English wagian (to sway, totter), the Proto-West Germanic wagōn, the German Woge (wave) and the Swedish våg.  A parallel development the Germanic forms was the Spanish boga (rowing) and the Old Italian voga (a rowing), from vogare (to row, sail), of unknown origin and the Italianate forms were probably some influence on the development of the verb.  Vogue, voguie & voguer are nouns (voguette an informal noun), voguing is a noun and adjective, vogued is a verb and vogueing & voguish are adjectives; the noun plural is vogues.  The noun voguie is a special use and is a synonym of fashionista ((1) one who creates or promotes high fashion (designers, editors, models, influencers etc) or (2) one who dresses according to the trends of fashion, or one who closely follows those trends).

All etymologists seem to concur the modern meaning is from the notion of being "borne along on the waves of fashion" and colloquially the generalized sense of "fashion, reputation" is probably from the same Germanic source.  The phrase “in vogue” (having a prominent place in popular fashion) was recorded as long ago as 1643.  The fashion magazine (now owned by Condé Nast) began publication in 1892 and young devotees of its advice (they are legion) are voguettes.  In linguistics, vogue words are those words & phrases which become suddenly (although not always neologisms) popular and fade from use or becoming clichéd or hackneyed forms (wardrobe malfunction; awesome; problematic; at this point in time; acid test; in this space; parameters; paradigm etc).  Because it’s so nuanced, vogue has no universal synonym but words which tend to the same meaning (and can in some circumstances be synonymous) include latest, mod, now, rage, chic, craze, currency, custom, fad, favor, mode, popularity, practice, prevalence, style, stylishness, thing, trend & usage.

Lindsay Lohan cover, Vogue (Spanish edition), August 2009.

In Regional English, "vogue" could mean "fog or mist" and in Cornwall, the hamlet of Vogue in the parish of St Day gained its name from the Medieval Cornish vogue (a word for a medieval smelting furnace (ie "blowing house", the places generating much smoke)); civilization contributing to the increase in atmospheric concentrations of greenhouse gasses is nothing new.  Clearly better acquainted with trademark law than geography, in early 2022 counsel for Condé Nast sent a C&D (cease and desist letter) to the inn-keeper of the village’s The Star Inn at Vogue pub, demanding the place change its name to avoid any public perception of a connection between the two businesses.  The owners of the venerable pub declined the request (cheekily suggesting they might send their own C&D to Vogue demanding the publication find a new name on the basis of usurpation (an old tort heard before the Court of Chivalry).  Condé Nast subsequently apologized, citing insufficient investigation by their staff, a framed copy of their letter hung on the pub's wall.  Honor apparently satisfied on both sides, the two Vogues resumed the peaceful co-existence which had prevailed since 1892. 

1981 Range Rover In Vogue from the first run with the standard stylized steel wheels (left) and a later 1981 In Vogue with the three-spoke aluminum units.

Much of the 1970s was spent in what to many felt like a recession, even if there were only some periods in some places during which the technical definition was fulfilled and the novel phenomenon of stagflation did disguise some of the effects.  Less affected than most (of course) were the rich who had discovered a new status-symbol, the Range Rover which, introduced in 1970 had legitimized (though there were earlier ventures) the idea of the "luxury" four-wheel-drive (4WD) segment although the interior of the original was very basic (the floor-coverings rubber mats rather than carpets on the assumption that, as with the even more utilitarian Land Rovers, there would be a need to "hose out" the mud accumulated from a day's HSF (huntin', shootin' & fishin')), the car’s reputation built more on it's then unique blend of competence on, and off-road.  So good was the Range Rover in both roles that owners, used to being cosseted in leather and walnut, wanted something closer to that to which they were accustomed and dealers received enquiries about an up-market version.

Lindsay Lohan at the opening of the Ninety years of Vogue covers exhibition, Crillon Hotel, Paris, 2009.

That had been Rover’s original intention.  The plan had been to release a basic version powered by four cylinder engines and a luxury edition with a V8 but by 1970 time and development funds had run out so the car was released with the V8 power-train and the more spartan interior although it was quickly apparent few owners took advantage of being able to hose out the mud.  Indeed, so skewed was the buyer profile to urban profiles it's likely the only time many ventured off the pavement was to find a good spot in the car parks of polo fields.  In something which must now seem remarkable, although already perceived as a "prestige" vehicle, for the first decade-odd, the Range Rover was not available with either air-conditioning or an automatic transmission.  However, if the rich were riding out the decade well, British Leyland (which owned Rover) was not and it lacked the capital to devote to the project.  Others took advantage of what proved a profitable niche and those with the money (or spending OPM (other people's money) could choose from a variety of limited-production and bespoke offerings including LWB (long-wheelbase) models, four-door conversions, six wheelers and even open-topped versions from a variety of coach-builders such as Wood & Pickett and low-volume manufacturers like Switzerland’s Monteverdi which anticipated the factory by a number of years with their four-door coachwork.

Rendez-vous à Biarritz, Vogue magazine, March 1981.  The eight page advertising supplement was for Lancôme and Jaeger fashion collections, the Wood & Pickett-trimmed Range Rover a "backdrop" which would prove a serendipitous piece of product placement. 

British Leyland was soon subject to one of the many re-organizations which would seek (without success) to make it a healthy corporation and one consequence was increased autonomy for the division making Range Rovers.  No longer compelled to subsidize less profitable arms of the business, attention was turned to the matter of a luxury model, demand for which clearly existed.  To test market reaction, in late 1980, the factory collaborated with Wood & Pickett to design a specially-equipped two-door model as a proof-of-concept exercise to gauge market reaction.  The prototype (HAC 414W) was lent to Vogue magazine, a crafty choice given the demographic profile of the readership and the by then well-known extent of women’s own purchasing power and influence on that of their husbands.  Vogue took the prototype to Biarritz to be the photographic backdrop for the images taken for the magazine’s co-promotion of the 1981 Lancôme and Jaeger fashion collections, published in an eight-page advertising spread entitled Rendez-vous à Biarritz in the March 1981 edition.  The response was remarkable and while Lancôme and Jaeger’s launch attracted polite attention, Vogue’s mailbox (which then received letters in envelopes with postage stamps) was overwhelmingly filled with enquiries about the blinged-up Range-Rover (although "bling" was a linguistic generation away from use).

Vogue's Range Rover In Vogue (HAC 414W) in Biarritz, 1981, all nuts on board or otherwise attached.  The model name was a play on words, Range Rovers very much "in vogue" and this particular version substantially the one "in Vogue".

Rover had expected demand to be strong and the reaction to the Vogue spread justified their decision to prepare for a production run even before publication and the Range Rover In Vogue went on sale early in 1981, the limited-edition run all closely replicating the photo-shoot car except for the special aluminum wheels which were not yet in volume production.  Amusingly, the triple-spoke wheels (similar to the design Ford had used on the 1979 (Fox) Mustang) had been a problem in Biarritz, the factory supplying the wrong lug nuts which had a tendency to fall off, meaning the staff travelling with the car had to check prior to each shoot to ensure five were present on each wheel which would appear in the picture.  Not until later in the year would the wheels be ready so the In Vogue’s went to market with the standard stylized steel units, meaning the brochures had to be pulped and reprinted with new photographs and some small print: "Alloy wheels, as featured on the vehicle used by Vogue magazine will be available at extra cost through Unipart dealers later in 1981".  British Leyland's record-keeping was at the time as chaotic as much of its administration so it remains unclear how many were built.  The factory said the run would be 1,000, all in right hand drive (RHD) but many left hand drive (LHD) examples exist and it’s thought demand from the continent was such another small batch was built although this has never been confirmed.  The In Vogue’s exclusive features were:

Light blue metallic paint (the model-exclusive Vogue Blue) with wide body stripes in two shades of grey (not black as on the prototype).
High compression (9.35:1) version of the V8 (to provide more torque).
Higher high-gear ratio (0.996:1) in the transfer box (to reduce engine speed and thus noise in highway driving).
Air conditioning
Varnished walnut door cappings.
Armrest between the front seats.
Map pockets on the back of the front seats (the rationale for not including the folding picnic tables so beloved by English coach-builders being the design of the Range Rover's rear tailgate had made it the "de-facto picnic table".
Fully carpeted luggage compartment.
Carpeted spare wheel cover and tool-kit curtain.
Picnic hamper.
Stainless steel tailgate cap.
Black wheel hub caps.

The "fitted picnic hamper".

Condé Nast would later describe the In Vogue’s custom picnic hamper as the car’s "pièce de résistance". which might have amused Rover's engineers who would have put some effort into stuff they'd have thought "substantive".  Now usually written in English as "piece de resistance" (masterpiece; the most memorable accomplishment of one’s career or lifetime; one's magnum opus (great work)), the French phrase pièce de résistance (literally the "piece which has staying power") seems first to have appeared in English in Richard Cumberland (1732–1811) novel Arundel (1789).  One can see the writer's point.  Although the walnut, additional torque and certainly the air conditioning would have been selling points, like nothing else, the picnic hamper would have delighted the target market.

Demand for the In Vogue far exceeded supply and additional production runs quickly were scheduled.  In response to customer demand, the most frequently made request was acceded to, the second series available with Chrysler's robust TorqueFlite automatic transmission, introduced at the same time as the debut of a four-door version, another popular enquiry while the three-spoke wheels became standard equipment and equipment levels continued to rise, rear-head restraints fitted along with a much enhanced sound-system.  In what was perhaps a nod to the wisdom of the magazine's editors, although a cooler replaced the hamper for the second run, for the third, buyers received both cooler and hamper.  The third series, launched in conjunction with the Daks autumn fashion collection at Simpson's of Piccadilly, included a digital radio, the convenience of central locking and the almost unnoticed addition of front mud flaps so clearly there was an understanding that despite the Range Rover's well deserved reputation as a "Chelsea taxi", the things did sometimes see the mud and ladies didn't like the stuff getting on their dresses as they alighted.  In 1984, as "Vogue", it became the regular production top-of-the-range model and for many years served in this role although, for licencing reasons, when sole in the US it was called the "Country").  For both companies, the In Vogue and subsequent Vogues turned out to be the perfect symbiosis.

Art and Engineering

Vogue, January 1925, cover art by Georges Lepape.

From the start, Vogue (the magazine) was of course about frocks, shoes and such but its influence extended over the years to fields as diverse as interior decorating and industrial design.  The work of Georges Lepape (1887-1971) has long been strangely neglected in the history of art deco but he was a fine practitioner whose reputation probably suffered because his compositions habitually were regarded as derivative or imitative which seems unfair given there are many who are more highly regarded despite being hardly original.  His cover art for Vogue’s edition of 1 January 1925 juxtaposed one of French artist Sonia Delaunay’s (1885–1979) "simultaneous" pattern dresses and a Voisin roadster decorated with an art deco motif.

1927 Voisin C14 Lumineuse.

One collector in 2015 was so taken with Pepape’s image that when refurbishing his 1927 Voisin C14 Lumineuse (literally “light”, an allusion to the Voisin’s greenhouse-inspired design which allowed natural light to fill the interior), he commissioned Dutch artist Bernadette Ramaekers to hand-paint a geometric triangular pattern in sympathy with that on the Vogue cover in 1925.  Ms Ramaekers took six months to complete the project and when sold at auction in London in 2022, it realized Stg£202,500.  There are few designers as deserving of such a tribute as French aviation pioneer Gabriel Voisin (1880–1973) who made military aircraft during the First World War (1914-1918) and, under the name Avions Voisin, produced a remarkable range of automobiles between 1919-1939, encapsulating thus the whole inter-war period and much of the art deco era.  Because his designs were visually so captivating, much attention has always been devoted to his lines, curves and shapes but the underlying engineering was also interesting although some of his signature touches, like the (briefly in vogue) sleeve valve engine, proved a mirage.

Voisin's extraordinary visions:  1934 C27 Aérosport (left), 1934-1935 Voisin C25 Aérodynes (centre) & 1931 C20 Mylord Demi Berline (right).

Also a cul-de-sac was his straight-12 engine.  Slow-running straight-12 (there is even a straight-14 which displaces 25,340 litres (1,546,000 cubic inches) and produces 107,290 hp (80,080 kW)) engines are known at sea where they’re used in (very) big ships but on the road (apart from some less than successful military vehicles), only Voisin and Packard ever attempted them, the former making two, the latter, one.  Voisin’s concept was simple enough; it was two straight-6s joined together, end-on-end, the same idea many had used to make things like V12s (2 x V6s) straight-8s (2 x straight-4s) H16s (two flat-8s, one atop another) and even V24s (2 x V12s) but the sheer length of a straight-12 in a car presented unique problems in packaging and the management of the torsional vibrations induced by the elongated crankshaft.  Straight-12s were built for use in aircraft (Bristol's Type 25 Braemar II in 1919 using four of them!) where the attraction was the aerodynamic advantage conferred by the small frontal area but as engine speeds increased in the 1920s, so did the extent of the problem of crankshaft flex and the concept was never revived.

1934 Voisin C15 Saloit Roadster (left) and the one-off Packard straight-12, scrapped when the decision was taken not to proceed to production (right).

The length of the straight-12 meant an extraordinary amount of the vehicle’s length had to be devoted to housing just the engine and that resulted in a high number for what designers call the dash-to-axle ratio.  That was one of the many reasons the straight-12 never came into vogue and indeed was one of the factors which doomed the straight-8, a configuration which at least had some redeeming features.  Voisin must however have liked the appearance of the long hood (bonnet) because the striking C15 Saloit Roadster (which could have accommodated a straight-12) was powered by a straight-4, a sleeve valve Knight of 2500 cm³ (153 cubic inch).  The performance doubtlessly didn’t live up to the looks but so sensuous were those looks that many would forgive the lethargy.  The concept of a short engine in a lengthy compartment was revived by Detroit in the 1960s & 1970s, many of the truly gargantuan full-sized sedans and coupes built with elongated front & rear structures.  At the back, the cavernous trunks (boots) often could swallow four sets of gold clubs which would have had some appeal to the target market but much of the space under the hood was unused.  While large enough to accommodate a V16, the US industry hadn't made those since the last of the Cadillac V16s left the line in 1940 after a ten-year run.  While one of the reasons the V8 had supplanted the straight-8 was its relatively compact length, that virtue wasn't needed by the late 1950s when, in all directions, the sheet-metal grew well beyond what was required by the mechanical components, the additional size just for visual impact to enhance the perception of prestige and luxury in an era when bigger was better.  Dramatic though the look could be (witness the 1969 Pontiac Grand Prix), the packaging efficiency was shockingly wasteful.

The Dart which never was

Using one of his signature outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.

The image appeared on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in the Vogue pre-production editing tradition (women thinner, cars shinier).  The "wide" whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (there (unofficially) called XK-E or XKE) in the early 1960s.  The car on the Vogue cover was XHP 438, built on prototype chassis 100002 at Compton Verney in 1959; it's the oldest surviving SP250, the other two prototypes (chassis 100000 & 100001 from 1958) dismantled when testing was completed.  XHP 438 was the factory's press demonstrator and was used in road tests by Motor and Autocar magazines before being re-furbished (motoring journalists subjecting the press fleet to a brief but hard life) and sold.  Uniquely, when XPH 438 was first registered in England, it was as a "Daimler Dart".

More Issues Than Vogue sweatshirt from Impressions.

There was however an issue with the "Dart" name.  The SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  Cynically, the name was between 2012-2016 revived for an unsuccessful and unlamented FWD (front-wheel-drive) compact sedan.

Whitewall

Whitewall (pronounced hwahyt-wawl or wahyt-wawl)

(1) A tyre (or tire), almost always pneumatic, with a sidewall with a white circular line of varying widths.

(2) Having white sidewalls (of a tyre).

(3) In US military use, a hair cut with a closely cropped back and sides and the hair on the top of the head left longer.

(4) In UK dialect (Northamptonshire), the spotted flycatcher (the bird so-called because of the white color of the under parts).

1950–1955: The construct was white + (side)wall.  White pre-dates 900 and was from the Middle English whit & hwit, from the Old English hwīt (whiteness, white food, white of an egg (and in late Old English “a highly luminous color devoid of chroma”)), from the Proto-West Germanic hwīt, from the Proto-Germanic hwītaz, from the primitive Indo-European ḱweydós, a by-form of ḱweytós (bright; shine). It was cognate with the German weiss, the Old Norse hvītr and the Gothic hweits; akin to wheat.  The idea of the “whites of the eye” was known in the late fourteenth century while the use of the term “white man” emerged in the late 1600s.  Wall pre-dates 900 and was from the Middle English wal, from the Old English weall (wall, dike, earthwork, rampart, dam, rocky shore, cliff), from the Proto-West Germanic wall (wall, rampart, entrenchment), from the Latin vallum (wall, rampart, entrenchment, palisade), from vallus (stake, post), from the primitive Indo-European welH- (to turn, wind, roll).  It was likely conflated with waw (a wall within a house or dwelling, a room partition), from the Middle English wawe, from the Old English wāg & wāh (an interior wall, divider).  It was cognate with the North Frisian wal (wall), the Saterland Frisian Waal (wall, rampart, mound), the Dutch wal (wall, rampart, embankment), the German Wall (rampart, mound, embankment) and the Swedish vall (mound, wall, bank”).  The forms white wall & white-wall are also used.  Whitewall is a noun & adjective; the noun plural is whitewalls.

Wide whitewalls on 1953 Packard Caribbean Convertible (left), narrow whitewalls on 1967 Mercedes-Benz 600 (centre) and triple whitewalls on 1966 Cadillac Coupe De Ville (right) (there were also double whitewalls).

Whitewall tyres became available in the early years of the twentieth century but it wasn’t until the 1930s they became a noted feature on luxury cars sold in the US and, in the way these things work, they were soon also an option on lower-priced models although, being relatively expensive and offering no functionality, the take-up rate was low.  The very existence of the whitewall was, stylistically, something of a throwback because the earliest pneumatic tyres were an off-white, the color of the natural rubber formula and the manufacturers soon added a zinc oxide to the mix for no reason other than producing a bright white which was more appealing in showrooms.  Given the unsealed roads of the era, the stark white didn’t long last in use and tyres quickly degenerated to a “dirty beige” and although “tyre cleaning” products were available, it was a sisyphean task and presumably few persisted.  In 1910 the BF Goodrich Company began adding carbon black to its various formulae after tests confirmed this added strength and durability to the rubber.  Rapidly the technique was adopted by the industry although because carbon black was an additional input cost, some tyres were produced with the additive used only for the portion of the rubber used for the tread surface, meaning the sidewalls remained white.  The first whitewalls were thus a product of cost-cutting and it’s an irony the look would more than a decade later be picked up as a marker of wealth and luxury although the commercial “whitewalls” would be a strip of white rubber added during the manufacturing process to an all-black carcass.  As a “discovery” the whitewall can be thought serendipitous.

Lindsay Lohan on the cover of Whitewall magazine, Fall / Autumn 2012 edition.  The photograph was Lindsay Lohan V by Richard Phillips (b 1962).  By magazine standards, the predominately black & grey cover was unusually dark but this was a deliberate editorial choice.  New York-based Whitewall magazine was founded in 2006 by Michael Klug (b 1978) who remains publisher & editor at large.  Whitewall is described as a publication for creative communities, bringing together art, design, fashion & lifestyle, with a focus on sustainability and diversity, offering a platform for the queer, trans and those identifying as BIPOC (Black, Indigenous, Persons of Color).

Raised-letter tyre on 1969 Ford Mustang Mach 1 (left) and red-line (later, there would be blue-line, yellow-line etc) tyre on 1966 Pontiac GTO (right).  The BF Goodrich Radial T/A (left) was valued by road-racers because it was discovered as the tread wore it behaved with characteristics which were similar to a racing "slick".  For a while, worn T/A Radials became a handy revenue earner for tyre shops.

The whitewall became more popular in the late 1940s until the Korean War (1950-1953) caused a squeeze on rubber supplies but once the peacetime returned, so did the whitewall and the width grew, often measuring 2½-3 inches (65-75 mm), something made possible by the physical size of tyre sidewalls increasing during the 1950s.  The perception now is the fashion was very much a US taste and while there’s some truth in that, American culture in the 1950s exerted a great influence and whitewalls were seen in Europe, Australia and Japan and for some reason the Italian fashion magazines seemed particularly taken with them for their photo-shoots.  Curiously, the US industry seemed to lose interest in whitewalls between 1961-1963, just as the wild fins of the era suddenly vanished although there was a period of transition, the “standard” whitewall shrinking to a width of 1 inch (25 mm) and sometimes less.  During the 1960s, although whitewalls remained a fixture on the more up-market mainstream vehicles the preferred look for high-performance machinery (it was the “muscle-car” era) was the “raised letter” tyre which spelled out the manufacturer’s name and often model of tyre, the free advertising greatly pleasing.  At the same time, the muscle car circle developed a taste for “red-line” tyres” which featured a thin red strip.

US actress Mamie Van Doren (b 1931) cleaning her Jaguar XK120 OTS (open two seater (ie roadster) 1948-1954), paying special attention to the whitewall tyres.  For those who need advice on such matters, Longstone Tyres has published a guide.

In the collector community there are factions for whom whitewalls are a thing (for some, verging on a fetish) and according to these experts, the most common mistake is to use a product like ArmorAll’s various tyre cleaners (ArmorAll’s stuff usually a good choice for many surfaces) which, because of the chemical composition, tend to draw the carbon from the black rubber of the tyres, permanently staining the whitewalls with a yellowish hue.  For generations the preferred cleaning product was Westley’s Bleche Wite but, after a corporate takeover, the ingredients were in some way changed and the reputation suffered, the product later replaced.  Among disgruntled ex-customers, the theories explaining all this included corporate greed and some (unspecified) intervention by the EPA (Environmental protection Authority).  Containers of Westley’s Bleche Wite (those with the original chemical composition) now trade on the internet at multiples of their original price, in the manner of bottles of “original” Absinthe dating from the days when it was in many places banned although, unlike the “green fairy”, most of the cleaning spray is probably authentic.  There seems not now a consensus about what’s the nest cleaning product and some even suggest good results can be obtained by using a mix of baking soda or plain white toothpaste with warm water.

Sir William Lyons (1901–1985) presenting the Jaguar E-Type to the press pack, Geneva, March 1961 (left) and a 1961 publicity shot for the US market release (right).  In the US market, Jaguar had long made the whitewalls optional for the XK sports cars but there, most of the E-Type's (often called XK-E or XKE in the US) publicity material featured whitewalls.  The fad soon faded although narrow whitewalls were still available until 1975 when the last E-Types were sold.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color saturation being "enhanced" in pre-production editing; Vogue's artists made models thinner and cars shinier.  Although never quite as popular in Australia, the UK & Europe as they were in the US, whitewalls until the 1980s were not a rare sight in these places and buyers were seduced also by that other American intrusion, the vinyl roof, something more of a crime against good taste than any whitewall.

1952 Ferrari 212 (which the factory supplied with an up-rated 225 engine) Barchetta by Touring Superleggera (left) and 1974 Mercedes-Benz R107 (450 SL).

The Ferrari was a gift from Enzo Ferrari (1898-1988) to Henry Ford II (1917–1987) and was the last non-racing Ferrari bodied by coachbuilder Carrozzeria Touring Superleggera.  The whitewall tyres were fitted especially for US delivery and Ford used the car during its evaluation process for the 1955 Thunderbird which picked up styling cues including the hood (bonnet) scoop and egg crate grille.  The Mercedes-Benz 450 SL illustrates just how jarring whitewalls can be if used on vehicles not suited to their presence.  On the early R107s (1971-1989) and C107s (the SLC, 1971 1981), thin whitewalls were sometime fitted to US market cars and even then there was comment about they really didn’t suit.  On the 450 SL pictured, the error is compounded by the fitting of the “chrome” wheel arch trims.  This was an unfortunate trend (which spread also to Jaguar, BMW and beyond) which began with their appearance in 1963 on the Mercedes-Benz 600 (W100, 1963-1981) but on the original they were of metal whereas the aftermarket ones were almost always anodized plastic.