Cup

Cup (pronounced kuhp)

(1) A small, open container now manufactured usually using ceramics, plastic, glass or metal, typically with a single handle and used as a receptacle from which to drink fluids (tea, coffee, soup etc) and often categorized by design according to their nominal use (tea cup, coffee cup etc); many cups are supplied in sets with a saucer on which the cup sits protecting surfaces from spillage and offer a place on which a stirring spoon may sit.  A cup can be made from glass but may not be a “glass” while a glass made from glass may also have a handle while mugs are essentially cups but called something else.

(2) The bow-like part of a goblet or the like.

(3) A cup with its contents (“a cup of tea” etc).

(4) The quantity contained in a cup (which can be a general reference to any cup or a precisely defined measure).

(5) As a customary unit of measure, a defined unit of capacity frequently used in cooking, the quantum of which varies between (and sometimes within) markets but historically based on a half pint (now usually expressed as 220-250 ml or 14-20 tablespoons).  Measuring cups are available with graduations.

(6) An ornamental bowl, vase, etc especially of precious metal, offered as a prize for a contest (the use of “cup” often persisting even when trophies have been re-designed in a different form); a sporting contest in which a cup (or some other trophy) is awarded to the winner (collective known as the “cup competitions”).

(7) Any of various mixed beverages with one ingredient as a base and historically served from a bowl (claret cup burgundy cup, gin cup, cider cup etc).

(8) In Christianity, the chalice used in the Eucharist (used also of the consecrated wine of the Eucharist).

(9) Something to be partaken of or endured; one's portion, as of joy or suffering.

(10) In many fields, any cup-like utensil, organ, part, cavity etc; anything resembling a cup in shape or function.

(11) In botany, parts such as the flower base of some plants.

(12) In women’s underwear, the two forms containing the breasts in a bra or other garment in which an apparatus with a similar function is integrated (camisoles, bathing suits etc).

(13) In certain sports, a concave protective covering for the male genitalia, reinforced with usually with rigid plastic or metal (in some markets called a “box”, “cup” the common form in North America).

(14) In golf-course construction, the metal receptacle within the hole or the hole itself.

(15) In astronomy, a constellation or a crater.

(16) In pre-modern medicine, as “cupping glass”, a glass vessel from which air can be removed by suction or heat to create a partial vacuum, formerly used in drawing blood to the surface of the skin for slow blood-letting (also called the “artificial leech”).  The concept (cupping) remains in use (though without the blood-letting) in certain beauty treatments popular in East-Asia.

(17) In metalworking, a cylindrical shell closed at one end, especially one produced in the first stages of a deep-drawing operation; to form (tubing, containers etc) by punching hot strip or sheet metal and drawing it through a die.

(18) In mathematics, the cup-like symbol ∪, used to indicate the union of two sets.

(19) As CUP, the international standard (ISO 4217) currency code for the Cuban peso.

(20) In tarot card reading, a suit of the minor arcana or one of the cards from the suit.

(21) In ultimate frisbee competition, a defensive style characterized by a three player near defense cupping the thrower (or those three players).

(22) A flexible concave membrane used temporarily to attach a handle or hook to a flat surface by means of suction (the “suction cup”, the origins of which were in biomimicry (octopodes et al)).

(23) To take or place in, or as in, a cup.

(24) To form into a cuplike shape.

Pre-1000: From the Middle English cuppe & coppe, created by a blending of the Old English cuppe (cup) and the & Old Northumbrian copp (cup, vessel), from the Late Latin cuppa which etymologists list as being of uncertain origin but thought probably a variant of the earlier cūpa (tub, cask, tun, barrel) which may have been cognate with the Sanskrit kupah (hollow, pit, cave), the Greek kype (gap, hole; a kind of ship), the Old Church Slavonic kupu, the Lithuanian kaupas, the Old Norse hufr (ship's hull) and the Old English hyf (beehive).  Etymologists are divided on whether the source of the original Latin was the primitive Indo-European kewp- (a hollow) or the non Indo-European loanword kup- which was borrowed by and from many languages.  The Old English copp was from the Proto-West Germanic kopp (round object, bowl, vessel, knoll, summit, crown of the head), from the Proto-Germanic kuppaz, from the primitive Indo-European gew- (to bend, curve, arch), the source also of the obsolete English cop (top, summit, crown of the head) and the German Kopf (top, head).  The Middle English word evolved also under the influence of the Anglo-Norman cupe & the Old French cope & coupe.  The Late Latin cuppa begat many words meaning “cup” including the Old French coupe, the Saterland Frisian & West Frisian kop, the Old Frisian kopp, the Italian coppa, the Middle Dutch coppe, the Dutch kop & kopje, the Middle Low German kopp, the German Low German Koppke & Köppke, the Danish kop, the Spanish copa and the Swedish kopp.  It was a doublet of coupe, hive and keeve.  The German cognate Kopf now means exclusively “head”.  The first cups doubtlessly were formed by a “cupping” of the hands in order to drink and that action would have been pre-human and an important evolutionary step in the development of the brain.  Later, whatever fell conveniently to hand (sea-shells, the shells of nuts etc) would have been used before drinking vessels came to be fashioned from clay, wood or other materials.  Cup is a noun & verb, cupped & cupping are verbs; the noun plural is cups.

Art Deco and the coffee cup.

By the late fourteenth century, “cup” had come to be used of just about in the shape of what is now understood as a cup, the sense of “quantity contained in a cup” emerging about the same time.  The sense of a “cup-shaped metal vessel offered as a prize in sport or games” dates from the 1640s, the origin thought to be the traditional ceremonial ritual of celebrating victory by drinking wine or some other alcoholic brew and while it’s speculative, anthropologists have suggested there may be some symbolic link with the idea of “drinking the blood of the vanquished”.  The idea obviously persists, and among the more disgusting versions is drinking from a shoe or boot worn by the victor during the event.  That particular form of podophilic mixology actually has a long history but of late it’s become something of a fetish on the podiums in motor-sport; the term “shoey” was coined in the barbarian nation of Australia.

The origin of the use of “one cup in life” is in the Biblical scripture: And he went a little further, and fell on his face, and prayed, saying, O my Father, if it be possible, let this cup pass from me: nevertheless not as I will, but as thou wilt. (Matthew 26:39 (King James Version (KJV, 1611))).

The word cup appears in many scriptural verses which refer to God's judgment or a time of great suffering, Christ Himself asking James and John if they could "drink the cup" (Matthew 20:22) assigned to Him (by which he meant the suffering He soon would endure on the cross, experiencing God's judgment for the sins of humanity.  It’s an important theological point, emphasized (Hebrews 4:15) by Jesus seeming to be overwhelmed and saddened by the prospect and awfulness of his impending crucifixion, praying to God he be spared this fate.  Jesus was, although the son of God, also fully human and few humans wish to suffer humiliation, torture, and death so his prayer was natural but critically, almost at once he submits and resolves to obey the will of the Father.  Whatever his human anguish at what is to come, his absolute commitment was to obeying God.  The idea then is that “suffering is to be endured” was by the fourteenth century expressed in phrases like “the cup of life” and whatever may be the cup, it is “something to be partaken of” because it is the will of God.  In figurative use thus, “one’s cup” is that which is one’s lot to be endured; that which is allotted to one for good and bad whether it be paradise on Earth or nailed to the cross at Golgotha.

The daffodil (one of the common names of flowers of the genus Narcissus); as in many flowers, the alternative name for the corona is the cup.

To be in one's cups was to be “intoxicated”, a use dating from the 1610s which may have been a direct development from the mid-fourteenth century Middle English cup-shoten (drunk, drunken).  One’s “cup of tea” is what interests one and came into use in the 1930s of things or concepts although it’s documented from 1908 applying to persons; tellingly, the use of “not my cup of tea” is more common.  The “cup-bearer” was an early fifteenth century job description to describe the “attendant at a feast who conveys wine or other liquor to guests” but a more specialized use was of the court official who carried with him the cups, plates and other utensils to be used by those fearing poisoning (usually royalty or feudal barons).  The phrase “storm in a tea cup” refers to a fuss being made over a trivial matter and is in the same vein as “much ado about nothing”, “tempest in a teapot”, “storm in a teapot”, “lightning in a bottle” and “make a mountain out of a molehill”.

America's Cup (left), FIFA World Cup (centre) and William Webb Ellis Cup (left).

In sport, cups are a popular choice as trophies and they range from small ones in anodised plastic to large, heavy constructions plated in gold or silver.  The America's Cup is contested in yacht racing and, first awarded in 1870, is the oldest international sporting competition still running.  Informally, competitors call it the “Auld Mug”.  The Fédération Internationale de Football Association’s (FIFA, the International Federation of Association Football) World Cup was first contested in 1930 with the tournament since run at four year intervals (skipping 1942 & 1946 because of World War II (1939-1945)).  The name “World Cup” remains although the trophy hasn’t, in the conventional sense of the word, actually been a cup since 1974, the last year the finals were contested by 16 teams (there will be 48 in 2026).  The Webb Ellis Cup is the premier trophy in international rugby and since 1987 tournaments have been run every four years.  The cup is named after English Anglican clergyman William Webb Ellis (1806–1872) who, according to legend, while a pupil at Rugby School, Webb Ellis ignored the rules of the football game he was playing, picking up the ball and running with it “…thereby creating rugby.”  There’s no satisfactory evidence to support the tale and within the game there’s the joke what Webb Ellis invented was rugby's (some say Rugby School's) tradition of theft.

Example of the idiomatic use of cup in the phrase “one’s cup runneth over”: Model Adriana Fenice (b 1994) in 32G (10G or anything between 70-82G depending where sold) bra.

The verb use “to cup” was a part of pre-modern medicine by the fourteenth century, describing the use of something cup-like to press against the skin to draw blood closer to the surface prior to “slow blood-letting”.  Medical dictionaries note there were two modes of cupping: one in which the part is scarified and some blood taken away to relieve congestion or inflammation of internal parts (“wet cupping”, or simply “cupping”), the other in which there was no scarification no blood was abstracted (“dry cupping”).  The concept (as “cupping” and without the bleeding) is still used in certain beauty treatments popular in East-Asia.  The cupful (quantity; that a cup holds, contents of a cup) was known in late Old English and persists to this day, the phrase “cup runneth over” is used to refer an over-supply of anything and was from the Hebrew Bible (Psalms:23:5) where the message was “I have more than enough for my needs” and thus a caution against greed, or in the words of Johann Sebastian Bach (1685–1750): Ich habe genug (I have enough) an unfashionable view in a materialist age although one with which Ms Fenice might concur.  Modifiers are appended as required, hyphenated and not including the teacup (circa 1700), the egg-cup (used for making the eating of boiled eggs easier (1773)) and the cupcake (1828).  Cupcakes were “small cakes intended for one” and were an invention of US English, the name derived either from cup-shaped containers in which they were baked or from the small measures of ingredients used.  The slang use to describe an “attractive young woman” was another American innovation from the 1930s.

Art Deco and the tea cup: 1934 "Tango" trio by Royal Doulton in bone china, the cup with the classic pointed handle.

The use of “cup” in recipes is probably one of the less helpful uses of the word and for those not familiar with the conventions, they were probably baffled and wondering which of the various sized cups they had should be used.  The origin of “cup” as a measure lies in the old English unit which was ½ an imperial pint and thus (10 imperial ounces (284 ml), often later rounded to 300 ml.  Elsewhere, countries did their own thing: In Australia & New Zealand it was set at 250 ml after the conversion to metric measurements in 1973; In the US it was a liquid measure equal to 8 fluid ounces (237 ml which was usually rounded to 240); In Canada it was set at 8 imperial ounces (227 ml and rounded to 250).  The “metric cup” is now a universal 250 ml and for recipes this appears to be the preferred use even in North America.

Bra cups

Example of the idiomatic use of cup in the phrase "storm in a D Cup": Lindsay Lohan in demi-cup bra, from a photoshoot by Terry Richardson (b 1965) for Love magazine, 2012.

If in cooking "cup" has been (just about) standardized around the world, the bra cup, that other use of cup as an expression of volume is bafflingly diverse, anomalies appearing even within a manufacturer's catalogue.  The use of cup in the bra business seems to have begun in the 1930s although among historians of the bra (a surprisingly well populated niche in the discipline of the history of fashion) many differ in detail; the vague consensus seems to be the term was first used in this context in the early 1930s, was wide-spread by 1940 and almost universal by the early 1950s.  The principle of the cup size was compelling simple in that there were two variables (1) the torso and (2) the breasts.  The measurement of the torso was expressed by the bra band size (measured under the bust) in inches (or its metric equivalent) such as 30”, 32”, 34” etc, the graduations between the numbers handled by the fastening mechanism (usually a hook & eye arrangement) allowing a “tight” or “loose” fit so a 32” band could be worn by someone with a torso measurement in a 31-33 inch range.  The cup size range corresponded with the volume of the breast and (in ascending order) these were expressed in letters: A, B, C, D etc so when combined, the products were called 32B, 34C etc.  In theory, the two values worked progressively (up & down: alphabetically & numerically) so the cup size of a 32C was the same as a 30D and a 34B; in the industry, the concept is called "sister sizes", each cup the same dimensions but mounted on a different sized structure (defined by the back-band) and labelled accordingly.  That's the theory and within a manufacturer's single range it may often be true but there is no recognized definition for cup sizes so not only are any two 32Cs from different manufacturers likely to be a slightly different size, nor can it be expected the dimensions of the cup of any 30D will align exactly with that of any other 34B.  It may but it can't be predicted and the expectation should be it will likely "tend towards".

Maaree's graphical depiction of the "sister size" concept.  The point is that while band size is an absolute (expressed usually in inches or centimetres), cup size can be an absolute (within the same band size) or a comparative (when applied to different band sizes. 

English borrowed the word brassiere from the French brassière, from the Old French braciere (which was originally a lining fitted inside armor which protected the arm, only later becoming a garment), from the Old French brace (arm) although by then it described a chemise (a kind of undershirt) but in the US, brassiere was used from 1893 when the first bras were advertised and from there, use spread.  The three syllables were just too much to survive the onslaught of modernity and the truncated “bra” soon prevailed, being the standard form throughout the English-speaking world by the early 1930s.  Curiously, in French, a bra is a soutien-gorge which translates literally and rather un-romantically as "throat-supporter" although "chest uplifter" is a better translation.  The etymological origin of the modern "bra" lying in a single garment is the reason one buys "a bra" in the same department store from which one might purchase "a pair" of sunglasses or trousers, both of which, centuries ago, began as two separate items.     

Bra size multi-national conversion chart by Fredericks of Hollywood.  Like the footwear business, it seems an industry crying out for an ISO (International Organization for Standardization) but while something buyers might welcome, it seems unlikely industry would share the enthusiasm.  Sizing systems for shoes and bras evolved independently in different regions, based either on local traditions and preferences or just wholly arbitrary choice and there would be much commercial resistance to having to change long-established conventions, something which would necessitate updating labels, packaging & advertising, as well as re-educating initially baffled consumers.  Obviously, that would be costly and therefore lobbied against.  ISO 19407:2015 does provide guidelines for converting shoe sizes between regions but that’s more an acknowledgement of a problem (and a “sort-of”) work-around than a solution and the ISO seems never to have contemplated bras.  Probably, the only way such ISOs could successfully be imposed would be to give industry a long lead-time (perhaps 25-30 years) to permit an orderly and phased world-wide introduction but realistically, few are expecting progress.

Unfortunately the manufacturers complicated things in a number of ways.  Given the A,B,C,D ascending sequence, it would have been reasonable to assume E,F,G & H would follow and in some cases they did but not all, some adopting a double letter convention yielding DD, EE etc but these did not represent fractional sizing-steps between single letters; what was to some manufacturers a DD was an E to others and some were so taken with the idea they added triple lettered sizes so a 32DDD was nominally the equivalent of a 32F from another house.  Some quirks were understandable such as the one which explains the rarity of the I cup, the explanation being the character might be confused with a numeric "1" which, given the syntax of the system, seems improbable but one can see their point.  Although there are a few "I cup" bras, most manufacturers skip the letter and either leave a nominal gap between the "H" & "J" cups or include a "HH" cup in the range (although there are the odd few who stop at "G" and handle icremental increases in volume with "GG" & "GGG".  It's only the descriptions where there's a lacuna, the actual cup sizes on offer still graduated although it can be mystifying because, between manufacturers, the same size can actually be tagged as "H", "I", "HH", "J" or even "GGG" and while that can make in-store shopping merely time-consuming, for on-line shoppers it makes life especially difficult, the the attraction of an ISO.  

1962 Chrysler 300H (left) and 1963 Chrysler 300J (right).

Chrysler in the US, not wanting the market to think there was a "3001", was in 1963 guided by the same rationale when for the first time since 1956 a letter was skipped in the designation of the 300 “letter series” cars; there’s nothing to suggest the corporation ever pondered a “300HH”.

The BUFF: The new version of the Boeing B-52 Stratofortress (replacing the B-52H) will be the B-52J, not B-52I or B-52HH.   

The US Air Force also opted to skip “I” when allocating a designation for the updated version of the Boeing B-52 Stratofortress (1952-1962 and still in service).  Between the first test flight of the B-52A in 1954 and the B-52H entering service in 1962, the designations B-52B, B-52C, B-52D, B-52E, B-52F & B-52G sequentially had been used but after flirting with whether to use B52J as an interim designation (reflecting the installation of enhanced electronic warfare systems) before finalizing the series as the B-52K after new engines were fitted, in 2024 the USAF announced the new line would be the B-52J and only a temporary internal code would distinguish those not yet re-powered.  Again, the “I” was not used so nobody would think there was a B-521.  Although the avionics, digital displays and ability to carry Hypersonic Attack Cruise Missile (HACM, a scramjet-powered weapon capable exceeding Mach 5) are the most significant changes for the B-52J, visually, it will be the replacement of the old Pratt & Whitney TF33 engines with new Rolls-Royce F130 units which will be most obvious, the F130 promising improvements in fuel efficiency of some 30% as well as reduction in noise and exhaust emissions.  Already in service for 70 years, apparently no retirement date for the B-52 has yet been pencilled-in.  In USAF (US Air Force) slang, the B-52 is the BUFF (the acronym for big ugly fat fellow or big ugly fat fucker depending on who is asking).  From BUFF was derived the companion acronym for the LTV A-7 Corsair II (1965-1984, the last in active service retired in 2014) which was SLUFF (Short Little Ugly Fat Fellow or Short Little Ugly Fat Fucker).

Under the A-B-C-D etc cup-sizing system, a given designation varies in dimensions (and thus volumetric capacity) according to the band size, the cup of a 28A smaller than that of a 32A (which should share size and shape with that used on a 30B).   

The theory: Individual results may vary.

Then there was the band size.  Most countries of course use the metric system so dimensions had to be converted but the convention for those advertised in inches was to use increments of 2 (28, 30, 32 etc) while for metric users it was in jumps of 5 cm (70, 75, 80 etc) which is close but not quite the same (28” = 71.12 cm; 30” = 76.2 cm; 32 = 82.28 cm).  More of a problem was that for the system to work, some math was required because the number from the under-bust measurement didn’t directly translate to the advertised bra size: What the buyer had to do was take the number and add 5 inches (12.7 cm) so if one’s under-bust measurement was 29” (73.7 cm), one (at least in theory) needed something with a 34” band (86.4 cm, the closest in the metric countries being the 85 cm range).  However, if the number was over 33” (83.8 cm), then one added only 3” (7.6 cm).  At that point, one needed to determine the appropriate cup.  This required a further measurement, one taken which represented the bust at its fullest projection, the somewhat misleadingly named “over-bust” number which was actually taken following the nipple line.  Many recommended taking it while wearing a bra but if that was a poor fit, that would hardly be helpful and the ideal method turned out to be (and usually this was necessary only if the volume was above a certain point) holding the breasts in place at the desired location while another did the measuring.  An ideal project then in which to involve one’s boyfriend or girlfriend, the only instructions needed being (1) the tape should rest lightly on the skin and (2) it should straight across the back, parallel to the floor.  The relationship between the over-bust measurement and the band size indicated the needed cup size: if the difference is 1” (2.54 cm) then it dictates an A cup; 2” (5.08 cm) and it’s a B cup and so on.  In many cases the simple under/over equation will work but not in all and some authorities have added additional measurements to be taken while in different positions, the 6 listed including lying flat on one's back and leaning forward so the breasts are perpendicular to the ground.  Definitely, the more dimensions which are taken, the more this seems a job for two.  

The math of cup sizes.

In practice it transpired the human body wasn’t so accommodating of production line rationalization but the system worked well enough for it to have endured for decades although only a percentage of women find an ideal fit without the help of an in-store fitter.  Quite what that number is depends on who is asked but it’s clear it’s a long way short of 100%.  The outcome for bra wearers wasn’t helped by the lack of standardization in either the labeling or the technical specification of the cup size.  The inches vs centimetres thing was manageable but even in some countries which had long switched to the metric system, bras sizes were often expressed in inches (a similar aberration to the (almost) universal use of inches for certain products including the wheels used on cars and computer monitors) and because of the internationalized nature of the market with so much imported product, in many countries, both sizing regimes simultaneously were on sale, often in the same shop.  Helpfully, many displayed wall charts with conversion tables.  For some reason, in Australia and New Zealand, the decision was taken to use the dress sizing standard used in the antipodes (8 = 30”, 10 = 32” etc), thus bra sizes like 8C, 10D etc which local users presumably adapted to but it seems a needless complication.  Additionally, regardless of what country one was in, there was no guarantee a given size from one manufacturer would exactly align with that from another and in England, a comparison by a consumer organization revealed band and cup size differences existed in stated sizes even between various styles produced by the same manufacturer; not all 32Ds were created equal.  Given that, it seems obvious it’s best to seek the assistance of a fitter but in the internet age, customers found capitalism offered a handy on-line, home delivered alternative, the trick being to order half a dozen bras of slightly different declared sizes (eg 32C, 30D, 32E etc), the ones not quite right being able to returned for credit at no cost, the site paying all the P&H (postage & handling).  That approach has attracted much criticism because of the environmental impact and it’s a significant cost to the distributor and some have now moved to restrict the practice.

Details of fifteenth century bras in Linen from Austria.

Although it wasn’t until well into the twentieth century the idea of cup sized was codified (though to this day not standardized), the concept turned out to be ancient, something confirmed in 2008 when, as part of her PhD research, Austrian anthropologist Beatrix Nutz was undertaking at the University of Innsbruck in Austria, retrieved from the dirt, wood and straw (all discarded stuff apparent used as insulation) of centuries ago in the foundations of an Austrian castle, four linen bras among some 4000 textile fragments.  What was striking was the medieval garment was the similarity to the version first patented in the United States in 1914 something perhaps unsurprising as there really is only one way to achieve the functional effect desired if a minimalist approach is pursued and that’s what was done, a few centuries apart.

Fifteenth century "longline" bra in Linen from Austria, the midriff-enveloping fabric originally extending beneath the cups.

The detailing on the garments would be familiar to those bra shopping in the twenty-first century, the lower ends decorated with finger-loop-laces, sown on with lace-stitches, resulting some simple needle-lace decoration.  There’s structural overlap too, one of the unearthed bras in the style of the “longline” bras which first became popular in the 1930s, both representing the practical expedient of combining a type of corset with a bra.  Clearly, while not necessarily something with wide commercial availability, garments in the style of the linen bras must have been well-known (at least in certain circles because in French texts as early as 1315 CE there are mentions of the “breast bags” or “shirts with bags” women used to support and restrain their breasts and one disapproving author called them “indecent” although it seems his objection was to “breasts too large” rather than the pre-modern lingerie used to minimize their appearance and the longest known surviving fragment in this vein is a verse from fifteenth century Vienna:

Ir manche macht zwen tuttenseck
Damit so snurt sie umb die eck,
Das sie anschau ein ieder knab,
Wie sie hübsche tütlein hab;
Aber welcher sie zu groß sein,
Die macht enge secklein,
Das man icht sag in der stat,
Das sie so groß tutten hab.

Translation:

Many a woman makes two bags for the breasts,
with them she roams the streets,
so that all the guys look at her,
and see what beautiful breasts she has got;
But whose breasts are too large,
makes tight pouches,
so it is not told in the city
that she has such big breasts.

Nursing bras use specialized cups: Lindsay Lohan inspects the apparatus in Labor Pains (2009).

The most obvious specialized cup is that used with nursing bras which feature an arrangement whereby most of the cup’s fabric can be semi-separated from the superstructure, enabling breast-feeding without the need to remove the whole garment.  Among bra manufacturers, there are different implementations by which the functionality of a nursing bra's apparatus is achieved and presumably chest-feeders (the preferred term among the woke to describe those who used to be called “breast-feeding women”) choose whichever best suits them; it may simply be that for manufacturers the production-line rationalization achieved by being able to adapt the specialized cups to the structures used for conventional bras is compelling, dictating the designs.  Which chest-feeders choose is of some significance given how often heard is the complaint the process is “tiring”.  To those who will never be chest-feeders it sounds more a pleasant and diverting relaxation rather than anything tiring but they all say it so it must be true.

The "push-up" bra (the best-known of which is the "Wonderbra") lives up to its name by using strategically placed padding which has the effect of "pushing up" the breast tissue (it has nowhere else to go), creating the visual effect of something bigger and higher.  Most padding is purely functional but there are also novelty items such as the one above which is variant of the "hand bra", also a thing.  

The cupless: A "special purpose" bra available in S, M, L & XL.

Other variations include the demi-cup (also called the half-cup ("semi-cup" not a recognized term)), the bullet cup, the adhesive cup (an enlarged & shaped adaptation of the so-called "tit-tape" technology), the padded cup and the seemingly paradoxical cupless (or open-cup), the last a niche market.  Those wanting to have "their cake and eat it too" who like to go braless while enjoying the benefit of some support can buy clothes with a "built-in bra" or a "shelf-bra" although the law of physics continue to operate and beyond a certain size (and more to the point: mass), these things simply: "don't work".  The cups of a "push-up bra" include thick padding towards the bottom of the structure, this having the effect of "pushing up" the breast tissue, lending things a higher, fuller look.  There are degrees to which this can be implemented: the more the padding, the greater the effect.

Vaquera’s crew neck T-shirt with trompe l'oeil underwear.  Despite the model’s expression (it’s part of their training for the catwalks), the look really should be worn for fun.  The skin-tone of the legs is because of tights, not Photoshopping.

Bra cups can even be virtualized.  The technique called tompe-l'œil (from the French and literally “trick the eye” describes an optical illusion created by rendering on a two-dimensional surface something which appears as a three-dimensional object and the trick had been around for millennia when first the term was used in 1800 by French artist Louis-Léopold Boilly (1761-1845) for a painting he exhibited in the Paris Salon.  While it wasn’t for a few decades trompe-l'œil (usually in English as trompe l'oeil) was accepted by the academy as a legitimate part of high-art, architects and interior decorators continued to exploit the possibilities and the term entered their lexicons.  It has of course for years also been used in the prints on T-shirts but of late this has extended to depictions of underwear.  For most of the twentieth century, the sight of an exposed bra strap was a social faux pas, Vogue and other dictators of fashion publishing helpful tips recommending (for the well-organized) sewing on Velcro strips and (for everyone else) the industry’s DLR (device of last resort): the safety pin.  By the 1980s things had changed and the bra emerged as a fashion piece which might in part (or even in whole) be displayed.  It’s a look which waxes and wanes in popularity but one which has never gone away although it’s one of those things where ageism remains acceptable: beyond a certain age, it shouldn’t be used.  Now, fashion houses are promoting trompe l'oeil bras, knickers and other underwear printed on T-shirts, one attraction being it’s possible to create depictions of garments appearing to possess an intricacy or delicacy either not financially viable or impossible IRL (in real life).

A mastectomy bra with prostheses (left) and with the prostheses inserted in the cups' pockets (centre & right).

There are also bras for those who have lost a breast, the cups of which are “double-skinned” in that they feature internal “pockets” into which a prosthetic breast form (a prosthesis) can be inserted.  Those who have had a unilateral (or single) mastectomy (the surgical amputation of one breast) can choose a cup size to match the remaining while those who have lost both (a bilateral or double mastectomy) can adopt whatever size they prefer.  There are now even single cup bras for those who have lost one breast but opt not to use a prosthetic, an approach which reflects both an aesthetic choice and a reaction against what is described in the US as the “medical-industrial complex”, the point being that women who have undergone a mastectomy should not be subject to pressure either to use a prosthetic or agree to surgical reconstruction (a lucrative procedure for the industry).  This has now emerged as a form of advocacy called the “going flat” movement which has a focus not only on available fashions but also the need for a protocol under which, if women request an AFC (aesthetic flat closure, a surgical closure (sewing up) in which the “surplus” skin (often preserved to accommodate a future reconstructive procedure) is removed and the chest rendered essentially “flat”), that is what must be provided.  The medical industry has argued the AFC can preclude a satisfactory cosmetic outcome in reconstruction if a woman “changes her mind”  but the movement insists it's an example of how the “informed consent” of women is not being respected.  Essentially, what the movement seems to be arguing is the request for an AFC should be understood as an example of the legal principle of VAR (voluntary assumption of risk).  The attitude of surgeons who decline to perform an AFC is described by the movement as the “flat refusal”.

Pillow

Pillow (pronounced pil-oh)

(1) A bag or case made of cloth that is filled with feathers, down, or other soft material, and is used to cushion the head during sleep or rest.

(2) Any similar construction used to cushion the head; a type of headrest.

(3) In lace-making, a hard cushion or pad that supports the pattern and threads in the making of bobbin lace (also called lace pillow).

(4) In ship-building, a supporting piece or part, as the block on which the inner end of a bowsprit (a spar projecting over the prow of a sailing vessel to provide the means of adding sail surface) rests.

(5) In geology, as “pillow lava”, the rock type resembling the shape of a typical pillow, formed when lava emerges from an underwater volcanic vent or a lava flow enters the ocean.

(6) In engineering, as “pillow block”, a piece of wood or metal, forming a support to equalize pressure (historically known also a “brass”, an allusion to the alloy once commonly used for such purposes.

(7) In engineering, the socket of a pivot.

(8) A kind of plain, coarse fustian (a coarse fabric made originally from cotton and flax and now a coarse fabric of twilled cotton or a cotton & linen mix).

(9) With and without modifiers (love pillows; dirty pillows etc) and usually in the plural, yet another slang term for the human female's breasts.

(10) To rest on a pillow.

(11) To support with pillows.

(12) To serve as a pillow for some purpose.

1450s: From the Middle English pillow & pilow, (a head-rest used by a person reclining, especially a soft, elastic cushion filled with down, feathers etc), from the earlier pilwe, from the Old English pylwe, pylu & pyle (cushion, bed-cushion, pillow), from West Germanic noun pulwi & pulwin (source also of the Old Saxon puli, the Middle Dutch polu, the Dutch peluw, the Old High German pfuliwi and the German Pfühl), from the Proto-West Germanic pulwī (pillow), borrowed (possibly as early as the second century) from the Latin pulvinus (a little cushion, small pillow) of uncertain origin but some etymologists have speculated the construct may have been the Latin pulvis (dust, powder) +‎ -īnus (-ine) (in the sense of the filler of a pillow).  The suffix -īnus (-ine) was from the Proto-Italic -īnos, from the primitive Indo-European –iHnos and was cognate with the Ancient Greek -ινος (-inos) and the Proto-Germanic -īnaz.  In use it was added to a noun base (especially a proper noun) to form an adjective conveying the sense “of or pertaining to” and could indicate a relationship of position, possession, or origin.  The modern English spelling dates from the 1450s.  Pillow & pillowing are nouns & verbs, pillowed is a verb & adjectice and pillowless, pillowy, pillowlike & pillowesque are adjectives; the noun plural is pillows.

Pillowslips (left) in the typical combination of (1) a pair in a matching set with sheets & (2) a pair in a set matching the duvet cover and a quartet of pillowshams (right).  

Use of the pillowcase (washable enclosure drawn over a pillow and known also as a “pillowslip”) probably long predates the first known use of the term in 1745 but the emergence in the 1860s of the “pillowsham” is likely indicative of the tastes of the rising middle-class.  The pillowsham can be thought of as the archetypal middle class accessory and while structurally similar to a pillow case, in the jargon of interior decorators they are distinct.  A pillowcase (or pillowslip) is a basic and close-fitting cover which encases a pillow to protect it and provide a comfortable surface for sleeping.  Typically, pillowcases are made from soft, washable fabrics like cotton, linen, or microfiber and usually feature an open end with a flap; most are simple in design although there can be frills (though not fringes which are restricted to cushions) and the fabric tends to be either a solid color or matching the rest of the bed linen (ie as part of a set).  A pillowsham is a decorative cover for a pillow, often used on beds to add style rather than for everyday sleeping and some shams placed over pillows for decorative effect are removed or placed at the back when someone is sleeping.  Pillowshams are much associated with intricate designs (embroidery, ruffles, textured fabric and worse) and usually have an opening at the back, often closed with buttons, a zipper, or an overlapping flap to hide the closure.  Sham (intended to deceive; false; act of fakery) is thought probably to have been a dialectal form of shame (reproach incurred or suffered; dishonour; ignominy; derision) from the Middle English schame, from the Old English sċamu, from Proto-Germanic skamō.  Thus, while interior decorators may have no shame, they certainly have shams.

Pillowsham is the generic term for these items (whether put over a pillow or cushion) and “cushionsham” is not part of the jargon; the terms pillowcase, pillowslip & pillowsham appear variously also as separate words and hyphenated.  The pillowsham is notorious for its use as a platform for kitsch and Adolf Hitler’s (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) mountain home (the Berghof in the Obersalzberg of the Bavarian Alps near Berchtesgaden, Bavaria) featured many, sent to him by his many female admirers.  At the aesthetic level, he of course didn't approve but appreciated the gesture although they seem never to have appeared in photographs of the house’s principle rooms, banished to places like the many surrounding buildings including the conservatory of Hans Wichenfeld (the chalet on which the was Berghof based).

Hitler's study in the Berghof with only matched cushions (left) and the conservatory (centre & right) with some pillowshams (embroidered with swastikas and the initials A.H.).

In the US, Life magazine in October 1939 (a few weeks after the Nazis had invaded Poland) published a lush color feature focused on Hitler’s paintings and the Berghof, the piece a curious mix of what even then were called “human-interest stories”, political commentary and artistic & architectural criticism.  One heading :“Paintings by Adolf Hitler: The Statesman Longs to Be an Artist and Helps Design His Mountain Home” illustrates the flavor but this was a time before the most awful aspects of Nazi rule were understood and Life’s editors were well-aware a significant proportion of its readership were well disposed towards Hitler’s regime.  Still, there was some wry humor in the text, assessing the Berghof as possessing the qualities of a “…combination of modern and Bavarian chalet” styles, something “awkward but interesting” while the interiors, “…designed and decorated with Hitler’s active collaboration, are the comfortable kind of rooms a man likes, furnished in simple, semi-modern, sometimes dramatic style. The furnishings are in very good taste, fashioned of rich materials and fine woods by the best craftsmen in the Reich.”  Life seemed to be most taken with the main stairway leading up from the ground floor which was judged “a striking bit of modern architecture.”  Whether or not the editors were aware Hitler thought “modern architecture” suitable only for factories, warehouses and such isn’t clear.  They also had fun with what hung on the walls, noting: “Like other Nazi leaders, Hitler likes pictures of nudes and ruins” but anyway concluded that “in a more settled Germany, Adolf Hitler might have done quite well as an interior decorator.”  There was no comment on the Führer’s pillows and cushions.

Whatever Life’s views on him as potential interior decorator, decades later, his architect was prepared to note the dictator’s “beginner’s mistake” in the building’s design.  In Erinnerungen (Memories or Reminiscences) and published in English as Inside the Third Reich (1969)), Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) recalled:

“A huge picture window in the living room, famous for its size and the fact that it could be lowered, was Hitler s pride.  It offered a view of the Untersberg, Berchtesgaden, and Salzburg. However, Hitler had been inspired to situate his garage underneath this window; when the wind was unfavorable, a strong smell of gasoline penetrated into the living room.  All in all, this was a ground plan that would have been graded D by any professor at an institute of technology. On the other hand, these very clumsinesses gave the Berghof a strongly personal note. The place was still geared to the simple activities of a former weekend cottage, merely expanded to vast proportions.”

He commented also on the pillowshams: “The furniture was bogus old- German peasant style and gave the house a comfortable petit-bourgeois look.  A brass canary cage, a cactus, and a rubber plant intensified this impression.  There were swastikas on knickknacks and pillows embroidered by admiring women, combined with, say, a rising sun or a vow of "eternal loyalty."  Hitler commented to me with some embarrassment: "I know these are not beautiful things, but many of them are presents.  I shouldn't like to part with them."

Life’s assessment of Hitler’s alternative career path as an interior decorator wasn’t the first time the observation had been made of a head of state & government.  Woodrow Wilson (1856–1924; US president 1913-1921) had gone to the Paris Peace Conference (1919) determined above all to secure the agreement of all parties to the creation of the League of Nations (1920-1946) and this he pursued with a vigour not matched by other leaders present, all of who had a focus on the immediate needs of their own countries.  Wilson, knowing political pressure on him was rising in the US and whose health had long been fragile, found the negotiations exhausting and doctors in recent years have concluded he likely suffered several small strokes while in Paris, a prelude to the major event later in the year which substantially would incapacity him for the remainder of his presidency.

Wilson’s personal physician (Cary Grayson (1878–1938) had accompanied him to the conference and in his diary noted one manifestation of what he described as “the strain” when, after hours of “intense discussion” on matters ranging from tiresome US senators to the treaty terms sought by the delegation from Japan to the arraignment of the former Kaiser Wilhelm II (1859–1941; German Emperor & King of Prussia 1888-1918), the president suddenly made an announcement.

“I don’t like the way the colors of this furniture fight each other. The greens and the reds are all mixed up here and there is no harmony.  Here is a big purple, high-backed covered chair, which is like the Purple Cow, strayed off to itself, and it is placed where the light shines on it too brightly.  If you will give me a lift, we will move this next to the wall where the light from the window will give it a subdued effect.  And here are two chairs, one green and the other red.  This will never do.  Let’s put the greens all together and the reds together.”  He went on to relate to his doctor how at the “Council of Four” (the leaders of France, Italy, the US & UK) meeting how “…each delegation walked like schoolchildren each day to its respective corner.  Now, with the furniture regrouped, he said each country would sit according to its color.”  Dr Grayson attributed the “aberrant behaviour” to “stress” and prescribed only going for a drive in an automobile, remarking to his patient: “I think if you ever want a job after leaving the presidency you would make a great success as an interior decorator.”  Wilson concurred, answering: “I don’t mean to throw bouquets at myself but I do think that I have made a success of the arrangement of the furniture.”

Woodrow Wilson’s bedroom in the Washington DC townhouse where he lived after leaving office.

Mrs Wilson fitted-out the bedroom on S Street, Kalorama almost to exactly replicate the one he’d used at the White House, down to the footrests, pillows and reading lights.  Mrs Wilson commissioned the bed to be exactly the imposing dimensions (8 feet, 6 inches x 6 feet, 6 inches (2590 x 1981 mm)) of the White House’s Lincoln Bed; built in Grand Rapids, Michigan in a colonial revival style, it's made of mahogany.  After his stroke in October, 1919, Wilson substantially was confined to his bed and it was in this bed he died on 3 February, 1924, aged 67.  He was buried at the Washington National Cathedral, the only US president whose body lies in the national capital.

The "furniture incident" is now assessed in the light of the knowledge of the president’s previous neurological issues and analysts since have compared the behaviour to that of the anorexic who takes control of their diet because it is one thing they are able completely and immediately to control, in contrast to other aspects of their life which they have come to believe they are unable to influence and neurologists who have written on the subject do seem to agree a stroke would likely have induced the episode.  In October 1919, shortly after returning to the US, Wilson suffered a major stroke, us stroke, leaving him paralyzed on his left side, and with only partial vision in the right eye.  Despite this, he continued in office until his term expired in 1921 though he was physically isolated and few were able to see him except his wife and doctor, a situation not greatly different from the situation in 1953 when Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) son-in-law for months acted as something of a prime-ministerial proxy in the aftermath of Churchill’s massive stroke.  The ad-hoc apparatus constructed by Mrs Wilson and Dr Grayson had led some claim she was, in effect, the nation’s “first female president” and while that’s drawing a long bow, it was something discussed in 2024 when Joe Biden’s (b 1942; US president 2021-2025) descent into senility was a topic of interest.  The roles played by of Dr Grayson, Lord Moran (Charles Wilson, 1882-1977, personal physician to prime minister Winston Churchill) and Ross McIntire (1889–1959; personal physician to Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945)) remain controversial and reflect the sometimes conflicting duality of responsibility a physician has (1) to their patient and (2) their patient’s position as head of government.

Lindsay Lohan themed pillows are available.

“Pillow dictionary” was a synonym of “sleeping dictionary” (a sexual partner who also serves as a native informant or language teacher for an outsider).  It was thus something of a euphemism for a tutor in a foreign language who, as is implied, gives “tuition in bed”; the term said (as might be expected) to be used more commonly used by men of women than vice versa.  Those who practice hypnopaedic techniques use a different kind of dictionary.  Hypnopedia (or hypnopædia) was a form of “sleep-learning (or sleep-teaching) and was an attempt to convey information to a sleeping person, typically by playing a sound recording to them while they sleep.  Because the role of sleep in memory consolidation had come to be understood, the hypothesis of hypnopedia was not unreasonable but it has been wholly discredited.

The “pillow fight” (a form of domestic mock-combat fought using pillows as weapons) is presumably a most ancient practice but the first known reference is from 1837.  Pillows being much associated with beds, in idiomatic use, the pillow naturally features in phrases associated with sex.  The slang “pillow talk” (relaxed, intimate conversation between a couple in bed) is doubtlessly more ancient still but the term may not have been used prior to 1939 and it now carries the implication of some indiscrete disclosure, often in the context of politics or espionage).  A “pillow word” was a calque of the Japanese 枕詞 (makurakotoba) and described the use in Waka (和歌) (Japanese poem) of a poetic device in which a certain introductory phrase is commonly used to allude to something else.

Jeremy Thorpe arriving at Minehead Magistrates Court, 4 December 1978, for the famous "pillow biter" trial.

The matter was committal proceedings against him and three others on charges of conspiring to murder former male model Norman Scott.  Ultimately Mr Thorpe was acquitted of all charges.  The car is a Rover 3500S (P6).  3500S was the original designation of the 3500s sold during the model's abortive foray (1970-1971) into the US market but elsewhere was used to designate the version offered with a four-speed manual transmission (1971-1977), the original introduced in 1968 exclusively in automatic form.

A “pillow queen” was a woman concerned only with her own gratification during sex and interestingly, the equivalent creature among lesbians was apparently more often a “pillow princess”, both classified as “takers” rather than “givers”, the synonyms in the vernacular including “stone”, “rock”, “slate”, “cold fish”, “dead fish” and “starfish”.  The more evocative phrase “pillow-biter” seems first to have entered general use after it was used by Norman Scott (b 1940) when giving evidence in the 1979 trial of Jeremy Thorpe (1929–2014; leader of the UK Liberal Party 1967-1976), the witness describing the way he handled his unwilling participation as the alleged victim of Mr Thorpe committing upon him what in some jurisdictions used to be called “the abominable crime of buggery”: “I just bit the pillow, I tried not to scream because I was frightened of waking Mrs Thorpe.”  A pillow-biter is thus (in certain circles of the LGBTQQIAAOP communities) a “gay man who engages in passive anal sex”; a “bottom”, as opposed to Mr Thorpe who allegedly was a “top”.

Pillowbook describes a journal-type book kept to record sexual dreams and escapades, most intended only for the eyes of the writer.  It was a specific form of a quite commonplace book which appears to have originated in Japan as a compilation of notes & jottings, those periodic or occasional writings that might go into an extended diary.  The most famous example (and among the earliest extant) was the The Pillow Book (枕草子) (Makura no Sōshi) (Notes of the Pillow), a volume of observations and musings recorded by Sei Shōnagon (清少納言), circa 966–circa 1020, a lady of the court to Fujiwara no Teishi (藤原 定子) 977–1001 (known also as Sadako), an empress consort of the Japanese Emperor Ichijō (一条天皇) (Ichijō-tennō), 980–1011; 66^th emperor of Japan, 986-1011; the last entries in the book were made in the year 1002.  According to Japanese legend, the origin of the pillow book lies in a bundle of unused notebooks being brought to the empress who began musing on what should be done with them.  The lady-in-waiting suggested she should have them and make them into a pillow (which meant putting them into the drawers of “a wooden pillow” (a part of the Japanese sleeping apparatus).  Subsequently, she filled the notebooks with random facts, lists and discursive jottings and from this tradition came the traditional Japanese genre zuihitsu (随筆) (occasional writings) which exists still, describing a form of literature consisting of loosely connected personal essays and fragmentary ideas typically influenced by the author's surroundings and daily interactions with them.

1972 Oldsmobile Ninety-Eight Regency brochure.

“Loose pillow” upholstery had been in furniture for a while, implemented usually as detachable cushions designed to be removed for cleaning but it was Oldsmobile which first used the concept for automobiles.  Since the mid 1960s “luxury” versions (as opposed to mere “deluxe” editions which often included just a bundle of options anyway available on a “standard” car at a discount compared with ordering them individually) had begun to appear and this would evolve into what came to be called “the great Brougham era”.  That term seems to have been invented by Curbside Classic, a curated website which is a gallimaufry of interesting content, built around the theme of once-familiar and often everyday vehicles which are now a rare sight until discovered by Curbside Classic’s contributors (who self-style as "curbivores"), parked next to some curb.  These are the often the machines neglected by automotive historians and collectors who prefer things which are fast, lovely or rare.  According to Curbside Classic, the “great brougham era” began in 1965 with the release of the LTD option for the mass-market Ford Galaxie and that approach was nothing new because even the Galaxie name had in 1959 been coined for a "luxury" version of the Fairlane 500, a trick the US industry had been using for some time.

1972 Oldsmobile Ninety-Eight Regency brochure.  When the tufted, pillowed option was chosen in red velour, it was known casually as "mid-priced bordello chic".

Once, Detroit’s most elaborate interiors had been restricted to the top-of the range models (Cadillac, Lincoln & Imperial) but when Oldsmobile in introduced the “Regency” option for their Ninety-Eight range, it was quite a jump in middle-class opulence and it must have been galling for Cadillac: Oldsmobile, two notches down the GM pecking list from Cadillac had in one stroke out-done Cadillac’s interiors with not just tufted velour upholstery but the novelty also of the welcoming loose pillow style.  Cadillac had nothing like it but scrambled to respond, offering in 1973 the d'Elegance package, a US$750 option which included pillow-style velour seating as well as a more plush carpeting and bundled a few of the otherwise optional features.

1974 Cadillac Fleetwood Talisman rear compartment in blue velour with optional pillows.  The pillows (which many would have described as "cushions") were also available on Talismans trimmed in leather.  The world should have more leather pillows but, unfortunately, while "Cadillac pillows" are available, they come only in fabric.  The so-called "holy grail" among Talisman collectors is a 1974 model in blue leather which was listed as a factory option but no such machine has ever been sighted and Cadillac's production records don't provide a color breakdown.  It's thought likely none were ever built.

However, all the d'Elegance bling did was match what others were doing and there was still the corporate memory of the Cadillac mystique, a hankering for the time when Cadillac had been the “standard of the world”, a reputation built in the 1930s on basic engineering such as almost unique sixteen cylinder engines and maintained a generation later with cars such as the Eldorado Brougham, times when the name stood for something truly impressive.  By 1974 the world had changed and such extravagances were no longer possible but what could still be done was to add more gingerbread and for 1974, Cadillac announced the Talisman package.  Much more expensive than the d'Elegance and consequently more exclusive, the Talisman included an extended centre console, the front section housing an illumined writing tablet, the rear a storage compartment.  This had been done before but never with this opulence although it had the effect of reducing the huge car, a size which historically been a six-seater, into something strictly for four.  The interior was available in four colors in "Medici" crushed velour at US$1800 or in two shades in leather at US$2450 at a time when the Chevrolet Vega, GM’s entry-level automobile of the era cost US$2087.  The Talisman additionally gained matching deep-pile interior carpeting and floor-mats, a fully padded elk grain vinyl roof, exterior badge identifications, a stand-up, full-color wreath and crest hood ornament and unique wheel-covers.  For those who needed more, for an additional US$85, a matching pillow and robe was available although the robe unfortunately wasn't cut in leather.  Optioned with the leather package, a 1974 Cadillac Talisman cost about US$13,200, matching what the company charged for the even bigger Fleetwood 75 limousines.  The additional gingerbread wasn’t all that expensive to produce; what Cadillac was selling was exclusivity and the market responded, 1898 Talismans coming off the production line that year, all sold at a most impressive profit.  Most prized today are the relative handful trimmed in leather, the urban legend being all were in medium saddle with none in the dark blue which was on the option list.  If any were sold with the blue leather, none appear now to exist and Cadillac’s records don’t record the breakdown.

1974 Imperial LeBaron four-door hardtop (left) in chestnut tufted leather though not actually “fine Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.

Fashions change and the 1997 Buick Park Avenue (right) was the last of the "pillowed cars".  The loose pillow style certainly caught on although the name was a little misleading because the pillows were loose only in the sense of moving a little to accommodate the frames sitting on them and were not removable.  In the showroom they looked good and attracted many buyers but were noted also for the propensity to trap crumbs, small coins and the other detritus of life in the many folds, tufts and crevasses.  The fad lasted for more than a generation and Detroit’s last fling of the pillow was the 1997 Buick Park Avenue.

Built-in foam pillows: 1972 Imperial LeBaron four-door hardtop (left) and 1977 Chrysler New Yorker Brougham four-door hardtop (right).

Chrysler corporation’s implementation of the “loose pillow look” was the industry’s most sumptuous and on the more expensive in the range, the look extended even to “built-in foam pillows” affixed to the C-pillars, a luxury for dozing customers and these were the sort of cars which were famous for “floating” effortlessly down freeways so probably it wasn’t uncommon for folk in the back to be lulled into sleep; the huge machines of the 1970s were nicknamed “land yachts” with good reason.  The pillows also proved to be dual-purpose.  Between 1969-1973, the Imperial’s rear map-reading lamps (maps used to be printed on paper) were located next to the rear windscreen and while they worked as intended, they had a sort of “stuck-on” look which didn’t suit the ambiance of the interior.  When illuminated, they also glowed in the driver’s rear-view mirror and because the stylists were anyway intending to better integrate the units, it was decided to do so in such a way that would make the light unobtrusive for the driver, removing a potential distraction.  The new design made it debut with the 1974 range.

1974 Imperial LeBaron brochure featuring "built-in foam pillows and lavaliere straps".

Chrysler made many mistakes during the 1970s but the basic engineering was usually sound and the new map-reading lamps were indicative of the approach.  Not only did the new lamps offer “increased luminosity” but the glow was now “warmer and softer” which sounds like advertising “puffery” but the terms are an accepted part of the jargon of light and the wider aperture of the lens meant what was cast was in a broader beam, better suited to maps or anything else being read.  The shape of the built-in foam pillows was used also to ensure the light couldn’t distract the driver, the engineers devoting some energy to working out just how much padding should be used to achieve this, while not detracting from the lamp’s functionality.  On the four-door models, there was also on each C-Pillar a “lavaliere strap”.

Ronald Reagan (1911-2004; US president 1981-1989) in Cadillac presidential limousine demonstrating the correct grip of a lavaliere strap.

“Lavaliere” is a term from jewellery design which describes a pendant (typically with a single stone) suspended from a necklace and presumably Chrysler’s marketing department thought that sounded much better than the more brutish “grab handle”, typified by the later Subaru BRAT, a vehicle in which admittedly they were essential.  On his Californian ranch, Mr Regan kept a Subaru BRAT but removed the tariff-dodging jump seats so didn't have the pleasure of using the grab handles.  The jewellery style was named after Françoise-Louise de La Baume Le Blanc, Duchess of La Vallière and Vaujours (1644–1710) who was, between 1661-1667 (a reasonable run in such a profession), the mistress of Louis XIV (1638–1715; le Roi Soleil (the Sun King), King of France 1643-1715); it’s said the adaptation of her name for the pendants was based on the frequency with which the accessories appeared in her many portraits.

1977 Chrysler (Australia) Valiant Regal SE.

In the era, Chrysler's Australian outpost did cut a few corners when implementing the “pillowed look”, economies achieved by (1) using fewer buttons for the tufting of the fabric or optional leather and (2) attaching the tufted “feature sections” directly to the cushion & squab rather than creating an emulated “pillowed” look (in which a separate piece appears to sit atop the structure).  Even by the time of the release of the CL range (1976-1978) the feeling was the writing was on the wall for the once popular Australian Valiant (1962-1981) and the top-of-the-line Regal SE was created in the Q&D (quick & dirty) way by including all the lesser Regal’s options (including the 318 cubic inch (5.2 litre) V8) as standard equipment; only the tufted upholstery and optional leather was unique to the model.  Sales were modest but there remained a devoted following for the Valiant which was durable enough to endure the sometimes harsh environment and it was highly regarded for its towing capabilities, even when fitted with the lusty six cylinder engines which were the best produced by the local industry.  Built on the US A-body platform, when production ended in 1981 it had lasted a half-decade longer than the Plymouth and Dodge versions sold in the home market and only in Mexico would use continue until 1988.