Flookerang & Fratzog

Flookerang (pronounced flook–ah-rang)

A corporate logo adopted in 1957 by Chrysler Corporation for use in promoting the dramatically restyled versions of the company’s “Forward Look” designs (1955-1956).

1957: The construct was flook + (boom)erang.  Now mostly obsolete, flook was an alternative spelling of fluke (in the sense of “blade at the end of an anchor”).  In wide nautical use, flook (fluke) was used of any of the triangular blades at an anchor’s end, the appendages there to “catch” on the seabed or riverbed, keeping the vessel moored in position (ie not drifting away with the tide).  In armaments design, the flook was a metal hook that appeared close to the tip of many staff weapons (such as a bill) with the effect in combat depending on use; if thrust, could be penetrative (armor or flesh as need be) while if swung it could work as a “grappling hook”.  Fluke & flook are old words, documented since at least the tenth century although, anchors, staff weapons, arrowheads and such having by then been in use for millennia, the forms may well be more ancient.  The origin was the Middle English flok, fluke & flewke, from the Old English flōcand and cognate with the Old Norse flōki; it may be compared with the Old High German flah (flat (source of the modern German flach)), from the Proto-Germanic flakaz although for technical reasons related to the phonetics, etymologists seem to prefer a link with the Middle Low German vlögel (wing) and the Germanic vlōch & vlucht (used in the sense of both “wing” & “flight”) or even vlunke (the modern Low German Flunk (wing, pinion)).  The modern use in German of fluke to describe the tail of whales and such is thought borrowed from English.  The use of sea creatures came from the Old English flōc (flatfish), of Germanic origin, related to the German flach (flat), the Old Saxon flaka (sole), the Old High German flah (smooth) and the Old Norse floke (flatfish, flounder, flak, floe; disk), all ultimately from Proto-Germanic flakaz, from the primitive Indo European root plak- (to be flat).  The parasitic worm was so named in the 1660s by virtue of the distinctive (flat) shape.

A Flookerang: Chrysler corporation brochure, 1958.

In general use, “fluke” has become familiar as the description of the two lobes of the tails of whales (or similar creatures) and whales “fluking” their tails (appearing above the surface just as a deep dive is about to begin) have long been an Instagram staple; once hunted close to extinction for their meat and oil, the charismatic beasts are now among nature’s most prolific content providers although their flukes do occasionally suffer the indignity of being labelled “fishtails”.  Being mammals, they belong to the order Cetacea and are within the zoological class Mammalia, not Pisces.  Interestingly, although “fluke” & “flook” were historically used of the barbed projections added to some arrowheads, the terms seemed to have vanished from modern specialist terminology, replaced by “barbed arrowhead”, the two projections (pointing backwards towards the shaft) designed to resist withdrawal after penetration (and doing victim much damaged during the extraction).  The link with (in this case unfortunate) whales is that the biggest of the barbs were on the biggest of the arrows (the harpoons on whaling ships).  The variant in Scots English was fluik, known to be in use by at least the early seventeenth century.  The way use evolved differently in specialist vocabularies does make sense with nautical jargon retaining fluke or flook for an anchor's broad, seabed-catching blades while in archery, the industry settled on “barb”, presumably because the purpose of the structures mirrored the natural world, barbs in animals and plants doing much the same job.  Boomerang entered English texts only in 1827 and was from būmariny (missile weapon used by Australian Aborigines (a historic term for the native tribes in the continent of Australia, now generally classified as “indigenous” or “first nations” peoples)), the recorded phonetic form of a word in one of the now extinct languages spoken by the Dharuk people native to an area in what is now NSW (New South Wales) and known to geographers as the Sydney Basin.  A word pronounced as wo-mur-rang was noted in NSW in 1798 and it may have been related but there’s no documentary evidence.  Flookerang is a noun, Fratzonic is an adjective and Fratzonically is an adverb; the noun plural is Flookerangs.

1957 Chrysler brochure with Flookerang.  While the 1957 cars were (for better and worse) immensely influential, Virgil's real masterpiece was the 1955-1956 “Forward Look”; frankly, there he should have paused for a few seasons.

Although the The Flookerang can best be described as a pair of stylized boomerangs, one with an especially acute angle overlaid atop another in a more conventional shape and it can be assumed Chrysler used flook in the sense of the appendages on weapons rather than the homophonic fluke’s sense of (1) a lucky or improbable occurrence unlikely to be repeated or (2) to by pure chance obtain a successful outcome (although, in retrospect, there was an element of both in the corporation’s 1957 ranges).  The shape obviously was abstract and did not represent one of Chrysler’s manufacturing divisions (in 1957: Plymouth, Dodge, DeSoto, Chrysler & Imperial) or a specific model or range.  It was instead a mid-century modernist allusion to the latest version of the company’s “Forward Look” design, introduced for the 1955 season and styled by Virgil Exner (1909–1973; vice president of styling, Chrysler Corporation 1957-1962).  The 1955-1956 Chryslers were for the corporation a watershed because although the mechanical engineering had always been sound (in some ways, often industry-leading), by the late 1940s the styling of the cars had become “frumpy”, a product of the design ethos of Kaufman Thuma “K.T.” Keller (1885–1966; president of Chrysler Corporation 1935-1950 and chairman of the board 1950-1956) who believed a car should be able to be “driven by a gentleman with his fedora or Stetson on”.  This resulted in cars that were tall & boxy; while comfortable to sit inside and drive, they looked old-fashioned and out of step with styling trends from Europe or elsewhere in Detroit.  Basic engineering was the message (“function over fashion” in the modern parlance) and although there were critics of the approach (including many within Chrysler), Keller was unmoved, quoted as saying that while none of the corporation’s cars would: “…knock your eyes out, neither will they knock your hat off as you enter or exit”.  He also had earthier ways of explaining his philosophy.

Flookerang variations: 1958 Plymouth Fury (left), 1961 Dodge Dart Phoenix (centre) and 1961 Plymouth Fury (right).

Trouble was, in the unexpectedly prosperous US of the early 1950s, folk were becoming more interested in style and less in their hats and when Exner’s “Ford Look” appeared late in 1954, buyers responded to “longer, lower, wider” as predictably they would for most of the next two decades.  The lines were elegant, the dimensions well proportioned and, at least in the more expensive versions, there was nicely detailing and it was a direction the industry could have taken but the US of the mid 1950s had become something of a candy-store and there were lots of kids with pocket money; prosperity begat excess.  Exner’s 1957 range more than any was the one that ushered in mass-market fins and a half-decade of bloat in the American automobile; in retrospect, it was “the curse of plenty”.  Still, the macropterous era was among the most memorable era in an industry that’s had a few and, if excess there must be, it should be “laid on with a trowel”; that Exner’s re-styling for 1957 did but within a couple of seasons, compared with the ways GM (General Motors) outposts like Buick and Cadillac would explore the theme, the 1957 Chryslers appeared (almost) restrained.  By contrast with the extravagance seen on the cars the emblem was created to promote, the Flookerang was subtle, the overlaid shapes denoting (1) rapid forward progress and (2) the sweep of those big fins rearward.  As a conceptual link it was one of the more successful of its kind but, unfortunately, the species it referenced soon went extinct.  Chrysler in 1957 had announced the look in banner headlines reading “Suddenly, it’s 1960” and, in a period when the “futuristic” was everywhere in films, newspapers and fiction, the cars did seem to offer a glimpse of a bright, shiny new world.  The problem was however that once on the path of excess there is nowhere to go but “more excessive” and that’s what happened; by the time it really was “1960”, the moment had passed and the fins soon would be pruned, Exner fired (actually relegated to a face-saving consultancy) the Flookerang in 1961 (mostly) abandoned, replaced by the mysterious Fratzog.

Fratzog (pronounced frat-zog)

A corporate logo since 1961 used from time to time by Chrysler Corporation (and of late revived by Stellantis, the multi-national automotive manufacturing concern into which Fiat-Chrysler was in 2021 absorbed).

1960: According to industry legend, a wholly meaningless word made up on the spur of the moment by the shape’s designer.  If the designer (whose name remains unknown) had some inspiration for their choice, it seems never to have been documented but frequently it’s been assumed the construct was frat(ernity)+ zog.  Fraternity was from the Middle English fraternite, from the Old French fraternité, from the Latin frāternitās, ultimately from frāter (brother).  Although almost certainly unrelated to Fratzog, in the Albanian language, zog translates literally as “bird” (zogu (“the bird”, using the definite article)).  The Zogolli family’s (the construct being the root Zog + the Ottoman-Turkish patronymic suffix –oglu (son of)) most famous member was Zog I (Ahmed Muhtar Bey Zogolli; 1895–1961); King of Albania 1928–1939) and in 1922 (after the Ottoman Empire was dissolved), he Albanized and shortened his surname to Zogu, six year later clipping the final “-u” and adopting the mononym King Zog as his royal title.  Fratzog also predates by some 16 years the acronym ZOG (used also as Zog) (Zionist Occupation Government, Zionist Occupational Government, or Zionist-Occupied Government), a term (dating from 1976) for the US government used by certain antisemitic conspiracy theorists claiming Jews secretly control the US government (a recurrent theme in Nazi propaganda under the Third Reich (1933-1945) extended also to the UK government).  JOG (Jewish Occupational Government) has also been used but, historically, SOG was preferred it was thought to distinguish “Jewish subversive conduct” from “being Jewish” although that subtlety escaped most.  Fratzog is a noun; the noun plural is Fratzogs.

1966 Dodge Charger.  In case people didn't “get the message”, Dodge added a fratzog to the hubcaps (top left), gas cap (top left) and grill (centre) while a Flookerang appeared on the C-Pillar (bottom left) with a pentastar behind the front wheel-arch (bottom right).

Using standard etymological deconstruction, a surface analysis of Flookerang reveals the portmanteau construction but all that’s known of the origin of Fratzog is the logo emerged in mid 1960 from Chrysler’s Highland Park styling studio, then under the direction of Elwood Engel (1917–1986; Chief Designer, Chrysler Corporation 1961-1973).  Whether it was the work of an individual or something of a team effort is unclear but, given the simplicity of the task, that it came from the hand of a single designer is quite plausible.  While never named, some sources have referred to the designer as “he” so it’s reasonable to assume it was a man (throughout Detroit the styling studios then an almost exclusively male domain although women had for decades being involved in color choices and interior detailing) but no documentary evidence has ever been sighted.  The meaning of Fratzog has long been a mystery with the industry legend being it was “made up on the spot” after someone in the marketing department sent a request asking how they should refer to the thing.  Having the punchy qualities of being short, memorable, phonetic, unique and needing only two syllables, it would have had some appeal to marketing types but whether they ever sent a “follow-up” asking what it meant, isn’t known.  Probably it was good they didn’t pursue the matter because the orthodoxy is “Fratzog” has no meaning, speculation focused usually on the “frat” element with the most popular theory being it may be a borrowing of the clipping of “fraternity” (a social organization of male students at a college or university) and familiar in forms such as “frat party” (much associated with drunkenness, frat houses to this day one of the most convenient paths to alcohol for those under 21 (in the US the minimum age at which alcohol may be purchased and consumed)).  Many of the designers at Highland Park would have been “frats” (members of a fraternity and habitués of frat houses) so it’s not impossible “fratzog” may have been slang among certain drunken students although that’s wholly speculative but there is a rich history of such constructs including “frat boy” & “frat rat” (members of a fraternity, the most obnoxious of the breed dubbed “fratholes”), “frat house” (a fraternity's building) and “frat flick” & “frat lit” (movies & books about fraternities or appealing to the frat boy stereotype (“fratire” the ultimate form of the literature, now understood as a stream of “toxic masculinity”)).

Lindsay Lohan “on theme” in the livery of the Cincinnati Bengals (a football team in the NFL (National Football League) as a member of the AFC (American Football Conference) North division (left) and 1968 Dodge Charger Bengal Edition (right).

The Dodge Charger Bengal Edition was created in 1968 by Cincinnati Dodge dealer to celebrate the formation of an NFL franchise for the city, arranging with Chrysler’s fleet supply staff to have the cars painted in orange and fitted with black vinyl roofs to match the team’s colors.  Amusingly, Chrysler had no such orange in the color charts for its passenger cars but a shade mixed for Michigan Department of Transportation's fleet proved a perfect match.  An order of 50 was required for the specialized run so 50 duly were ordered in a variety of mechanical configurations.  Reflecting Dodge’s usual build practice for 1968 Chargers, Fratzog logos were fitted on the grill and rear panel unless the R/T package also was ordered in which case R/T badges were substituted.  In either case, a Fratzog appeared on the steering wheel boss but mysteriously, some 1968 Charger R/Ts exist with a small Fratzog on the instrument panel while others have a miniature R/T.  “Special editions” like the Bengal Charger often appeared to stimulate sales of slow-selling models but the 1968 Charger was a hit from day one and although the product planners had projected sales that season of around 20,000, they were pleasantly surprised when more than 96,000 left the showroom, a second assembly line quickly added to meet demand.  It was a remarkable increase on its slab-sided predecessor (1966-1967) that in 1967 had struggled to achieve a volume of less than 15,000.

King Zog I of Albania died in 1961 but there’s nothing to suggest Fratzog’s second element was inspired by or a tribute to the deposed monarch, by then living in France (the culmination of a peripatetic exile made comfortable by having looted the Albanian treasury of its gold reserves) where he would succumb to cancer, his 65 years a reasonable achievement for someone who reputedly smoked some 200 cigarettes a day (if true, assuming he slept 8 hours a day, that’s a fag about every 5 minutes which does seem heroic).  It’s intriguing to ponder whether being dubbed a “fratzog” was something good or bad but, whatever might be the history of the name (that might to some sound like something associated with the rituals in a Masonic Temple), the shape is no mystery to mathematicians, the Fratzog based on a Deltoid curve (the roulette created by a point on the circumference of a circle as it rolls without slipping along the inside of a circle with three or one-and-a-half times its radius).  Its year of debut came of course at the at the dawn of the space race but while the shape (three delta-forms arranged in an equilateral triangle) might be thought (at least vaguely) evocative of an aerospace theme, that would not have encouraged more pessimistic types who saw only a “fractured deltoid”.  So, no translation, acronym or verified linguistic origin exists but despite that it certainly caught on, first appearing on the 1962 Dodge Polara 500 and Custom 880, before being applied to various Dodge and other Chrysler models until 1976 and in some places lingering until 1981 when, at the instigation of the new CEO, Lee Iacocca (1924–2019), the pentastar logo was standardized corporation-wide.

Fratzog on 1972 Australian Chrysler Valiant Charger E55 SE 340; not only the Americans had long model names.

Nor is it known if the Fratzog’s “triangular” theme was an allusion to the company’s original logo.  The Dodge brothers (Horace (1868–1920) & John (1864–1920) engineering business had begun production of passenger cars just before World War I (1914-1918) and their first emblem had been a dual interlocking triangle that resembled a stylized Star of David.  The family was not Jewish and it’s believed the logo used representations of the Greek letter delta (in upper case use a triangle shape) meant to represent the two brothers who had always been close (John dying of pneumonia during the 1918-1921 influenza pandemic and Horace expiring the same year from cirrhosis of the liver).  Other logos would appear after Chrysler purchased Dodge in 1928 (following an abortive earlier attempt) but none were even vaguely Fratzogish so history is not much help in tracing the origin; the industry legend of a designer just “liking the shape” may really be true.  It did though have a longer and more diverse career than the Flookerang, serving variously as body badges & grill emblems and appearing also on gas (petrol) caps & horn buttons.  Despite the proliferation, the Fratzog never became thematic in print advertising the way the Flookerang had been used in the 1950s.  So that's it, both words (one a conventional portmanteau, the other possibly one but genuinely mysterious) emerging from a Detroit styling studio although, had anyone had concluded Flookerany & Fratzog was likely a firm of Jewish accountants, that would have been understandable. 

Except among collectors or students of such things, by 2024, neither logo probably much registered in the public consciousness in the way of Chevrolet’s bow-tie or Ford’s “Blue Oval” (that font a hand-drawn rendition based on Henry Ford’s (1863-1947) signature although Truetype emulations are now available (FordScript the closest, Fabiola Script & Neville Regular similar)) but despite the collective memory having faded, in 2024 Dodge announced the Fratzog would be revived as symbol of its new range of electric power-trains, assuring the world the constant advances in battery chemistry meant the days of thousand HP (horsepower) EVs with AWD (all-wheel-drive) and a 500 mile (800 km) range were nigh; burning rubber wasn’t going away, it’d just no longer require gas.  To make the historic link, there was CGI (computer generated graphics, generative AI (artificial intelligence) at that point not sufficiently refined) footage with Fratzogs, a rationale and lots of tyre smoke.  As things turned out, batteries continued to improved but Dodge’s announcement 2023 would be the end of the line for their gas-powered V8 muscle cars turned out to be premature though genuinely that was the intent, keen-eyed observers of promotional material for the 2024 (EV) Charger Daytona noting Fratzog logos on the wheel hubs with the one in the centre of the grill being illuminated.

EV: The future of Fratzog.  Dodge's EV shtick is that “people buy performance, not a mechanical specification”, a variant of the hardware store's “people don't want 20 mm drill bits, they want 20 mm holes); it'll be interesting to see if the “US muscle car model” (front-mounted V8, RWD (rear-wheel-drive)) can be re-defined to “performance breakdown”.  The market will decide.

There was also a neologism, “Frazonic” emblazoned on the rear valance; it turned out that adjective referred to the “Fratzonic Chambered Exhaust” (piped “engine noise”, replicating in tone and dB (decibels) the song of a Hellcat V-8; the adverb presumably “Fratzonically”).  Just as government regulations had by the early 1970s contributed to the demise of the first muscle car era (although the insurance companies did their bit), so it seemed clear that five decades on, government edicts might also drive extinct at least the V8-powered monsters of the new generation, production of such things no longer viable given the new fleet fuel efficiency mandate.  However, as things turned out, there may be a stay of execution, internal documents “obtained” by various sites appearing to confirm Dodge’s EV ranges may in 2028 be augmented by a Charger running the supercharged 6.2-liter (376 cubic inch) Hemi Hellcat V8 in a RWD (rear-wheel-drive) configuration.  The internal designation appeared as “HEV” though that stood for not the by now common “Hybrid EV” but the wholly more subversive “Hellcat Equipped Vehicle”; that repurposing may not have been mischievous but someone at Dodge may have been trying to annoy Greta Thunberg (b 2003).  So Dodge is gearing up for what may be one last hard ride for those who can remember the way things used to be done (when noise was organic and not Fratsonic) but within the Stellantis product planning department, the only poem much read is likely to be To a mouse (1785) by Robert "Rabbie" Burns (1759–1796) with focus on the two famous lines: “The best laid schemes o' Mice an' Men / Gang aft agley” (ie however well-planned, things can go awry).  Corporate America has found Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) second administration more accommodating than its immediate predecessor but, like many, keenly they’ll be watching the returns from the 2026 mid-term elections.

Iconoclast

Iconoclast (pronounced ahy-kon-uh-klast)

(1) A person who attacks cherished beliefs, traditional institutions etc as being based on error or superstition.

(2) A breaker or destroyer of images, especially those set up for religious veneration.

(3) An adherent of the heretical movement within the Greek Orthodox Church from 725-842 AD, the ethos of which was the destruction of icons and religious images (late applied to the Puritans who pursued the same goal during the European Reformation).

1590–1600: From the Middle English, from the French iconoclaste from the Medieval Latin īconoclastēs from the Byzantine Greek εἰκονοκλάστης (eikonoklástēs) (literally image-breaker), the construct being eikono- (genitive eikonos) (icono-) + -klastēs (breaker), equivalent to klas-, variant stem of klân (to break) + -tēs (the agent noun suffix).  The early meaning referred to those who, in acts of theological obedience, literally physically broke or destroyed objects judged "idols"; the figurative meaning in reference to beliefs, cherished institutions etc emerged later, sources variously citing the first use between 1842-1858.  An older word for it was iconomachy (1580s), from the Greek eikonomakhia.  In geology, "clast" is technical term describing a fragment of rock broken from a larger rock or rock unit.  In a religious context, although not exact synonyms, the words often seen when discussing "iconoclast" include: "unbeliever", "revisionist", questioner", "dissenter", "heretic", "radical", "dissident", "non-believer", "critic", "rebel", "revolutionist", "cynic", "sceptic", "ruiner", "revisionist"  & "non-conformist".

In secular use, it’s different.  The targets of the self-appointed iconoclast Christopher Hitchens (1949-2011) included Dr Henry Kissinger (1923-2023; US national security advisor 1969-1975 & secretary of state 1973-1977), the Albanian-Indian Catholic nun Saint Saint Mother Teresa of Calcutta (Anjezë Gonxhe Bojaxhiu; 1910–1997; founder of the Missionaries of Charity (1950)) and God, his intellectual method being: “What can be asserted without evidence can also be dismissed without evidence.”, now a rule in philosophical debate in the tradition of Bertrand Russell’s (1872–1970) teapot and known as Hitchens’ Razor.  That was based on the model of Occam's razor, a reductionist technique in problem-solving (known also as lex parsimoniae (Latin for “law of parsimony”, the idea being explanations are best found by reducing problems to the smallest number of elements)), attributed to English Franciscan friar, scholastic philosopher and theologian William of Ockham (or Occam, circa 1287-1347).  One suffering iconophobia (an aversion to icons) is said to be iconophobic but this is a condition in metal health (one of many phobias not listed in the APA's (American Psychiatric Association) DSM (Diagnostic and Statistical Manual of Mental Disorders) not necessarily related to any theological or doctrinal object to icons although there's no reason why the conditions can't run in parallel.  Those whose objection to icons is based on religious teachings maintain a position of iconomachy (hostility to images as objects of worship) and may be classed as iconomachs.  Iconoclast, iconoclasm & iconoclasticism are nouns, iconoclastic is a noun & adjective and iconoclastically is an adverb; the noun plural is iconoclasts.

The Byzantine Iconoclastic Controversy

The Iconoclastic Controversy, an eighth & ninth century dispute over the use of religious images in the Byzantine Empire, was one of the many squabbles in Christendom (and other religions) triggered by arguments between those reading ancient texts literally and those treating them as allegory.  Thanks mostly to the efforts of medieval (and later) writers further to the west, much of what grew from the city of Byzantium was a reputation for rules of needless complexity, bureaucracy and seriously weird theology but more recent scholarship of the empire's history of over a millennium has been more positive and there’s now a recognition that in the history of Western civilization, something remarkable happened on the Bosphorus.  The place did though have its moments and the iconoclasts objected to icon veneration, essentially because of the Old Testament's prohibition of images in the Ten Commandments and the possibility of idolatry.

Byzantine icons.

4 Thou shalt not make unto thee any graven image, or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth.

5 Thou shalt not bow down thyself to them, nor serve them: for I the Lord thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me;

6 And shewing mercy unto thousands of them that love me, and keep my commandments. (Exodus 20:4 (King James Version of the Bible (KJV, 1611))

The defenders of the importance of imagery insisted on their symbolic nature and the dignity of created matter and nor was the controversy in Constantinople anything new.  From the Church’s earliest days, the making and veneration of portraits of Christ and the saints had been opposed by many but the use of icons nevertheless steadily gained in popularity, especially in the eastern provinces of the Roman Empire.  By the late sixth century, icons had become the object of an officially encouraged cult, sometimes implying a superstitious belief in their animation and the opposition to these practices became especially strong in Asia Minor (the modern-day Republic of Türkiye (Turkey)).  In 726, the Byzantine emperor Leo III (circa 685–741) took a public stand against the perceived worship of icons, and in 730 proscribed their use, trigging a persecution of icon venerators that was most severe in the reign of Leo’s successor (Constantine V (741–775)).  While the emperor’s scholars expressed the theological edict in elegant Byzantine script, on the ground, the smashing of icons and the attacks on the idolaters was done by angry mobs, assembled for the purpose by the social media of the day, events reprised in the sixteen and seventeenth centuries by Protestants in the Netherlands who vandalized former Roman Catholic churches in a second (and most enthusiastic) burst of iconoclasm.

Icon of the Empress Theodora, from a sixth century wall mosaic, Church of San Vitale, Ravenna, Italy.

Over the decades, in Byzantine fashion, power shifted between the factions.  In 787, the Empress Irene (circa 752–803) convoked the seventh ecumenical council at Nicaea at which Iconoclasm was condemned and the use of images was again permitted.  The Iconoclasts regained power in 814 after the accession of Leo V (circa 755-820) meaning icons returned to the banned list after a ruling at a council in 815, the prohibition lasting until the death of the Emperor Theophilus (Circa 800-842).  Within a year of his death, his widow, the Empress Theodora (circa 815–circa 870s), finally restored icon veneration, an event still celebrated in the Eastern Orthodox Church as the Feast of Orthodoxy although, in a piece of theological sophistry that would have impressed any pope, or those writing the tortured communiqués emerging from Lambeth Conferences, Theodora explained she was permitting only veneration (not worship) and in that state, the Eastern Orthodox view of icons has rested for more than a thousand years.

Neville Chamberlain in “uniform” (bowler hat, winged collar, watch fob & chain and rolled umbrella), 10 Downing Street, July 1937.

Presumably it was for veneration rather than worship one Greek Orthodox church in October 1938 wrote to 10 Downing Street asking for one of Neville Chamberlain's (1869–1940; prime minister of the UK 1937-1940) umbrellas so it could be made into an icon.  Cheered in the House of Commons and for a while the most popular man in Europe after negotiating in Munich "peace in our time", Chamberlain's earnest, sincere hopes for peace were soon dashed.  Chamberlain had often been photographed carrying his rolled black umbrella; it was part of an English gentleman’s “uniform” but when the moral and political bankruptcy of the Munich Agreement was exposed, rapidly his umbrella was transformed from an icon of civilized diplomacy into an emblem of a naïve and ineffectual amateur unsuited to a dangerous new world.  He was the “prime suspect” among 15 and named as “Umbrella Man” in the 1940 pamphlet Guilty Men (an excoriation of the well-intentioned (and highly popular) but failed policy of appeasement) by Cato (the pseudonym of three politically-aligned journalists (Frank Owen (1905-1979, Liberal), Michael Foot (1913-2010, Labour) and Peter Howard (1908-1965, Conservative).  It's not known if the priest ever got his umbrella.  

Screen icons: A MS-Windows 11 system running Windows 10 GUI emulation.

Although, reflecting the state of electronics at the time, the early implementations were chunky and the color range was limited, screen icons first appeared in computer GUIs (graphical user interfaces) in 1973 on the experimental Xerox Alto computer developed at Xerox's PARC (Palo Alto Research Center, later re-branded as the Future Concepts division).  The Xerox Star (1981) is believed to be the first commercially available system (technically a workstation) with a GUI including many now familiar screen icons (folders, trash can etc) although it wasn't until 1975 Xerox began using "icon" to name the shapes.  As many analysts have pondered, such was Xerox's jump-start in what evolved into personal computing that had things been handled differently, it might have been Xerox rather than IBM, Microsoft and Apple which came to dominate the field; within the industry, it’s acknowledged both Apple and Microsoft drew on the pioneering work by Xerox when developing their own GUIs.  Apple’s Lisa (1983-1986) from the start used an icon-rich GUI and although a landmark technical achievement, it was too expensive ever to succeed in the consumer market and in corporate use it was only ever a niche device.

Screen icon: Icon is now one of popular culture's more overused words, but, in fairness, there's been a bit of meaning-shift and re-purposing since the iconoclasts rampaged through Constantinople's churches, all those years ago.

It was the less ambitious Apple Macintosh (1984) that (at around a quarter the Lisa’s price) first popularized the GUI although in the 1980s, such was the influence of IBM (International Business Machines) that although the original IBM PC (1981) and its immediate successors were in many aspects less capable than the Macintosh, those modest machines achieved a much higher level of corporate penetration that Apple in the pre-mobile era managed.  Microsoft though could see the writing on the wall and as early as 1983, the first release of Windows (a GUI operating environment that ran “on top” of the PC & MS-DOS operating systems) included screen icons although, because of limitations in cost-competitive hardware, the implementation was partial with file-loading happening through text-lists while the icons appeared at the base on the screen only when running programs that had been minimized.  Not until Microsoft Windows 3.0 (1990) did the icons appear as central elements and mainstream corporate acceptance came with the release of Windows NT 4.0 (1996) and Windows 98 (1998), both with the object-oriented GUI still used by current versions of Windows.  In the early 1980s, command line junkies of course viewed icons as effete things needed only by “girly men unable to memorize arcane text strings” but, after a while, even those curmudgeons found themselves mousing their way around and clicking rather than typing; they didn’t long remain iconoclasts and many now would deny they ever were.

Grand

Grand (pronounced grand)

(1) Impressive in size, appearance, or general effect.

(2) Stately, majestic, or dignified.

(3) Highly ambitious or idealistic.

(4) Magnificent or splendid.

(5) Noble or revered.

(6) Highest, or very high, in rank or official dignity.

(7) Main or principal; chief; the most superior.

(8) Of great importance, distinction, or pretension.

(9) Complete or comprehensive (usually as the “grand total”).

(10) Pretending to grandeur, as a result of minor success, good fortune, etc; conceited & haughty (often with a modifier such as “rather grand”, awfully grand” or “insufferably grand”).

(11) First-rate; very good; splendid.

(12) In musical composition, written on a large scale or for a large ensemble (grand fugue, grand opera etc) and technically meaning originally “containing all the parts proper to a given form of composition”.

(13) In music, the slang for the concert grand piano (sometimes as “concert grand”).

(14) In informal use, an amount equal to a thousand pounds or dollars.

(15) In genealogy, a combining (prefix) form used to denote “one generation more remote” (grandfather, grand uncle etc).

1350–1400: From the Middle English graund, grond, grand, graunt & grant, from the Anglo-Norman graunt, from the Old French grant & grand (large, tall; grown-up; great, powerful, important; strict, severe; extensive; numerous), from the Latin grandis (big, great; full, abundant; full-grown (and figuratively “strong, powerful, weighty, severe”, of unknown origin.  Words conveying a similar sense (depending on context includes ambitious, awe-inspiring, dignified, glorious, grandiose, imposing, large, lofty, luxurious, magnificent, marvelous, monumental, noble, princely, regal, royal, exalted, palatial; brilliant, superb opulent, palatial, splendid, stately, sumptuous, main, large, big & august.  Grand is a noun & adjective, grander & grandest are adjectives, grandness is a noun and grandly is an adverb; the noun plural is grands.

In Vulgar Latin it supplanted magnus (although the phrase magnum opus (one’s great work) endured) and continued in the Romanic languages.  The connotations of "noble, sublime, lofty, dignified etc” existed in Latin and later were picked up in English where it gained also the special sense of “imposing” (which tended often to imply “big”.  The meaning “principal, chief, most important” (especially in the hierarchy of titles) dates from the 1560s while the idea of “something of very high or noble quality” is from the early eighteenth century.  As a general term of admiration (in the sense of “magnificent or splendid” it’s documented since 1816 but as a modifier to imply perhaps that but definitely size, it had been in use for centuries: The Grand Jury was an invention of the late fifteenth century, the grand tour was understood as “an expedition around the important places in continental Europe undertaken as part of the education of aristocratic young Englishmen) as early as the 1660s and the grand piano was named in 1797.  In technical use it was adapted for use in medicine as the grand mal (convulsive epilepsy with loss of consciousness), borrowed from the French grand mal (literally “great sickness”) as a point of clinical distinction from the petit mal (literally “small sickness”) (an epileptic event where consciousness was not lost).  The meaning "a thousand dollars" dates from 1915 and was originally US underworld slang, that sum then a lot of money (the cheapest Ford Model T then listed for US$350).

The “Twenty Grand”: 1933 Duesenberg SJ Arlington Torpedo Sedan by Rollston.

Celebrating "A century of Progress" and held between 27 May, 1933-31 October, 1934 in Chicago, Illinois, the Chicago World's Fair was memorable for the stunning array of art deco architecture and being the first US-staged international fair to book a profit.  Indeed, with close to 40 million paying visitors, the event had proved so popular the scheduled closing date of 12 November, 1933 was extended by almost a year.  When the fair opened its gates, the nation still was in the depths of the Great Depression and it was less than three months since Franklin Roosevelt (FDR, 1882–1945, POTUS 1933-1945) in his first Inaugural Address on 4 March 1933 had delivered the words “…the only thing we have to fear is fear itself.” so, in the circumstances, after three troubled years, the success was a remarkable achievement.  Still, it was far from an ideal time to display luxury goods but despite it all, four of the nation’s most exalted automobile manufacturers showed the finest they could achieve.

The “Twenty Grand”: 1933 Duesenberg SJ Arlington Torpedo Sedan by Rollston. 

Reflecting the interest in what the industry then called “streamlining”, Cadillac showcased their Aerodynamic Coupe, a fine housing for the company’s already famous 452 cubic inch (7.4 litre) V16.  Visually, Packard’s Sport Sedan didn’t have the Cadillac’s radical lines but the coachwork by Dietrich was elegant with some styling elements which others would emulate over the remainder of the decade.  Powered by Packard’s second-generation V12, the press dubbed it “The Car of the Dome” an allusion to the exposition’s Travel and Transportation Building where it sat.  Most startling among the four was Pierce-Arrow’s Silver Arrow, the look of which often is described as “avant-garde” but in many aspects it anticipated the early days of mid-century modernism and was probably an influence on the remarkable Tatras from Czechoslovakia although, with a front-mounted V12, under the striking bodywork, it was in many ways a conventional design.  By far the most familiar in appearance was the Duesenberg Arlington Torpedo Sedan with one-off coachwork by Rollston.  While it lacked the rakish appeal of some of the Duesenberg roadsters or phaetons, of its type it was a fine expression and under the long hood of course sat the supercharged 420 cubic inch (6.9 litre) straight-8; with a 32 valve, DOHC (double overhead camshafts) cylinder head, it was rated at 320 HP and was the industry’s most powerful engine.  Although not officially revealed, rumors circulated the price tag was US$20,000 (equivalent to some US$500,000 in 2026), leading the press to nickname it the “Twenty Grand.”

The use of the prefix grand- in genealogical compounds is a special case.  The original meaning was “a generation older than” and the earliest known reference is from the early thirteenth century in the Anglo-French graund dame (grandmother) & (later) grandsire (grandfather), etymologists considering the latter possibly modeled on the avunculus magnus (great uncle).  The English grandmother & grandfather formally entered the language in the fifteenth century and the extension of the concept from “a generation older than” to “a generation younger than” was adopted in the Elizabethan era (1558-1603) thus grandson, granddaughter etc.  Grand as a modifier clearly had appeal because in the US, the “Big Canyon” was in 1869 re-named the Grand Canyon.  In the modern era grand has been appended whenever there’s a need economically to convey the idea of a “bigger or more significant” version of something thus such constructions as grand prix, grand slam, grand larceny, grand theft auto, grand unification theory, grand master (a favorite both of chess players and the Freemasons) etc.  While “grand” can be a “loaded word” in that it can be deployed to convey something positive or negative some related forms can be even more variable and often are prone to misuse.  These include “grandeur” ((1) the state of being grand or splendid; magnificence; (2) the state of being noble; (3) largeness; tallness; loftiness (archaic), “grandiose” ((1) Large and impressive, in size, scope or extent; (2) pompous or pretentious; (3) magnificent or spectacular and “grandiloquent” (of an individual, their writing or speech): given to using language in a showy way by using may obscure or long words.

The Grand Jury

Donald Trump in Manhattan Criminal Court, April 2022.

The Manhattan grand jury that indicted Donald Trump (b 1946; POTUS 2017-2021 and since 2025) on 34 felony counts of "falsification of business records in the first degree" was an example of an institution with origins in twelfth century England although it didn’t generally become known as the “grand jury” until the mid-1400s.  At least some of the charges against Mr Trump related to the accounting associated with “hush-money” payment made in some way to Stormy Daniels (b 1979; the stage name of Stephanie Gregory although Mr Trump prefers “horseface” which seems both ungracious and unfair) and reports at the time offered the prospect of more legal-political drama, the suggestion he'd likely have to face more grand juries hearing more serious matters.  All such possibilities were however put on hold when he again became POTUS. 

A grand jury is a group of citizens (usually between 16-23) who review evidence presented by a prosecutor to determine whether the case made seems sufficiently compelling to bring criminal charges.  A grand jury operates in secret and its proceedings are not open to the public, unlike a trial before a jury (a smaller assembly and classically a dozen although the numbers now vary and once it was sometimes called a petit jury (petit (small), from the Middle English petit, from the Old French petit, from the Late Latin pitittus, a diminutive of pit-).  It is this smaller jury which ultimately will pronounce whether a defendant is guilty or not; all a grand jury does is determine whether a matter proceeds to trial in which case it will issue an indictment, which at law is a formal accusation.  The origins of the grand jury in medieval England, where it was used as a means of investigating and accusing individuals of crimes was to prevent abuses of power by the king and his appointed officers of state although it was very much designed to protect the gentry and aristocracy from the king rather than any attempt to extend legal rights to most of the population.

The grand jury has been retained in the legal systems of only two countries: the US and Liberia.  Many jurisdictions now use a single judge or magistrate in a lower court to conduct a preliminary hearing but the principle is the same: what has to be decided is whether, on the basis of the evidence presented, there’s a reasonable prospect a properly instructed (petit) jury would convict.  In the US, the grand jury has survived because the institution was enshrined in the Fifth Amendment to the Constitution: “No person shall be held to answer for a capital, or otherwise infamous crime, unless on a presentment or indictment of a Grand Jury, except in cases arising in the land or naval forces, or in the Militia, when in actual service in time of War or public danger.”  In England, the grand jury was thought a vital protection against arbitrary prosecutions by the government, and it was included in the Bill of Rights (1689) to ensure individuals would not be subject to unjustified criminal charges.  There is an argument that, by virtue of England’s wondrously flexible unwritten constitution, the grand jury hasn't been abolished but they're merely no longer summoned.  It's an interesting theory but few support the notion, the Criminal Justice Act (2003) explicitly transferring the functions to the CPS (Crown Prosecution Service) and the model of the office of  DPP (Director of Public Prosecutions) has been emulated elsewhere in the English-speaking world.  Presumably, a resuscitation would require the DPP to convene a grand jury and (if challenged on grounds of validity) the courts have to concur but as late as 1955 an English court was prepared to hold a court which had for centuries neither sat nor held a hearing remained extant so the arguments would be interesting.

The “Grand Mercedes”: The Grosser tradition

Der Grossers: 1935 Mercedes-Benz 770 K (W07) of Emperor Shōwa (Hirohita, 1901–1989, emperor of Japan 1926-1989 (left)), Duce & Führer in 1939 Mercedes-Benz 770 K (W150) leading a phalanx of Grossers, Munich, 1940 (centre) and comrade Marshal Josip Broz Tito (1892–1980) in 1966 Mercedes-Benz 600 six-door Landaulet (W100), Belgrade, 1967 (right).

Produced in three series (770 K (W07, 1930–1938 & W150, 1939-1945) & 600 (W100, 1963-1981)) the usual translation in English of “Grosser Mercedes” is “Grand Mercedes” and that is close to the German understanding which is something between “great”, “big” and “top-of-the-line”.  In German & Austrian navies (off & on) between 1901-1945, a Großadmiral (Grand Admiral) was the equivalent to the (five star) Admiral of the Fleet (UK) or Fleet Admiral (US); the rank was abolished in 1945 and has never been re-established.  When the 600 was released in 1963, it may have been the last time a single model could be described as "the best car in the world" but, driven to extinction in 1981 by an oil crisis and an array of regulations never envisaged when it was designed, it wasn’t replaced and the factory didn’t return to the idea until a prototype was displayed at the 1997 Tokyo Motor Show.  The specification and engineering was impressive but the appearance was underwhelming, a feeling reinforced when the production version (2002-2013) emerged not as an imposing Grosser Mercedes but a Maybach, a curious choice which seemed to suggest a marque which for a century had been the choice of popes, presidents & potentates was no longer good enough.  Although dynamically a fine car (at the time the best of its type), the Maybach looked something like a big Hyundai and lingered for a slow-selling decade before an unlamented death, suggesting the MBAs (Master of Business Administration) who decided on a re-branding using a name with little resonance except among except automotive & military historians should stick to creating campaigns for washing powder.

Grand, Grand Luxe & Gran

Jaguar 420G publicity material, 1966.

Car manufacturers were attracted to the word because of the connotations (bigger, better, more expensive etc).  When in 1966 Jaguar updated the slow-selling Mark X (1961-1966), it was integrated into what proved a short-lived naming convention, based on the engine displacement.  Under the system, with a capacity of 4.2 litres (258 cubic inch) the thing had to be called 420 but there was a smaller saloon in the range so-named so the bigger Mark X was renamed 420G.  Interestingly, when the 420G was released, any journalist who asked was told “G” stood for “Grand” which is why that appeared in the early reports although the factory seems never officially to have used the word, the text in the brochures reading variously: 420G, 420 G or 420 “G”.  The re-naming did little to encourage sales although the 420G remained in production until 1970 by which time production had dwindled to a trickle, the car rendered instantly a relic when the epoch-making XJ6 (in three generations, 1968-1992) made its debut in 1968.  The use of a "G" is unusual in product names although it has appeared as a part of alphabetical sequences (bras and certain Chryslers for example) but when in 1989 the now defunct software manufacturer Lotus released a version of their 1-2-3 spreadsheet for IBM's new OS/2 operating system, it was called 1-2-3/G, the "G" a nod to the product using OS/2's Presentation Manager (a GUI (Graphical User Interface)).  Lotus 1-2-3 was one of the PC (personal computer) industry's original "killer apps" and along with WordPerfect & dBASE III was the backbone of corporate software in the 1980s but the universe shifted and all are now historic footnotes.  As IBM had for OS/2, Lotus had grand plans for 1-2-3/G but both fell victim to Microsoft's better implemented strategy for global domination.   

The tale of the Mark X & 420G is emblematic of the missed opportunities and mismanagement which would afflict the British industry during the 1970s & 1980s.  In 1961, the advanced specification of the Mark X (unitary construction, independent rear suspension, four-wheel disc brakes) made it an outstanding platform and had Jaguar fitted an enlarged version of the larger of the two superb V8s they had gained with their purchase in 1960 of Daimler, it would have been an ideal niche competitor in mid-upper reaches of the lucrative US market.  Except for the engine, it needed little change except better ventilation and the installation of a good air-conditioning system, then already perfected by Detroit.  Although the Daimler V8 and Borg-Warner gearbox couldn't have matched the ultimate refinement of what Detroit was building (by then the finest engine-transmission combinations in the world), the English pair certainly had their charms and would have seduced many.

1969 Pontiac Grand Prix SJ 428.  The use of "SJ" was a borrowing from the celebrated Duesenberg SJs (1932-1937) a breed that exerted an influence well beyond the three dozen built.

Pontiac’s memorable 1969 Grand Prix also might have gained some allure from the word.  The term “Grand Prix” still is most associated with top-level motorsport (although it originally was borrowed from Grand Prix de Paris (Big Prize of Paris), a race for thoroughbred horses staged at the Longchamps track) so although Pontiac’s rather large 1962 Grand Prix was far removed from a racing car, it was marketed on the basis of “high performance” so the tag would have made sense given the way labels were applied in the era.  However, big as it was, it got bigger and the second generation (1965-1968) morphed into something truly grand in size if not dynamic qualities.  Style returned when the third generation (1969-1972) was released, the look dominated by the elongated nose that truly was a triumph of fashion over function; although fitted with V8 engines with displacements as large as 455 cubic inches (7.5 litre), the power-plants, while relatively wide, were quite short and under that long hood (bonnet) was a compartment that easily could have housed a V16.  As a piece of packaging efficiency it was an absurdity but undeniably it was a dramatic look and sales spiked.  The 1969-1970 cars remain the most highly regarded of the third generation, the few hundred with the 428 cubic inch (7.0 litre) HO (High Output) V8 coupled with a four-speed manual transmission the most collectable.  From there, although over a further five generations the Grand Prix remained successful enough to remain in the catalogue until 2008, the best years were over and at some point in the 1970s or 1980s (opinions differ), there was little about the by then dreary Grand Prix which seemed at all grand.

Although a bit deluxe, not especially grand: 1980 TF (Mark V) Ford Cortina GL.

During the interwar years (1919-1939) “deluxe” (borrowed from the world of fashion) found to be a good label to apply to a car with bling added and sold for a premium well beyond what the adornments cost; the concept proved so profitable it remains practiced to this day.  Deluxe (sometimes as De luxe) was a commercial adaptation of the French de luxe (of luxury), from the Latin luxus (excess), from the primitive Indo-European lewg- (bend, twist).  The “deluxe” label worked so well it begat “Super Deluxe” & “Grand Luxe” both genuinely coinings of the industry.  Deluxe and Grand Luxe eventually fell from favour as model names for blinged-up creations became more inventive but the initializations L, DL & GL were adopted by some, the latter surviving longest by which time it was understood to signify just something better equipped and thus more expensive; it’s doubtful many made a literal connection to “Grand Luxe”.

1970 Plymouth Barracuda Gran Coupe Convertible in Plum Crazy (FC7).

A linguistic curiosity of the US motor industry in the 1970s was “Gran”, technically a truncation of “grand” but with no connection with “gran” as an affectionate diminutive of “grandmother” or the many uses (as Gran) as a proper noun (surnames, locality names etc).  It was Chrysler’s Plymouth Division that for years championed “Gran” (though Buick used it too) and while the Gran Fury (1980-1989) was the longest serving, more linguistically interesting were the “Gran Coupe” (1970-1971) versions of the third generation (1970-1974) Barracuda and the 1971 Fury III Gran Coupe.  The Barracuda Gran Coupe was a bit of mission creep for the word “coupe” because the model was available as both a two-door hardtop and a convertible (in 1970 only).  That was at the time unusual but not wholly without (a partial) precedent because for generations English manufacturers had referred to their larger convertibles as DHCs (drophead coupé).

1971 Plymouth Fury III Gran Coupe (which was a four-door hardtop).

However, the 1971 Fury III Gran Coupe was in the US a genuine first because it had four doors.  The notion of a “four-door coupé” was not new because in the UK, Rover (a company with a history of adventurism in engineering which belied its staid image) in 1962 released a pillared version of the 3 Litre (P5, 1958-1967) four-door saloon with a lowered roof-line and some different interior fittings; this they named “3 Litre Coupé” which puzzled those who had become used to the designation being applied to two-door machines but etymologically, Rover was correct.  Coupé was from the French coupé, an elliptical form of carosse coupé (cut carriage), past participle of couper (to cut)).  Rover did cut-down the roof of the P5 so that was consistent with the etymology but shamelessly, Plymouth, which in 1970 had offered (an uncut) two door Fury II Gran Coupe, for 1971 introduced (the uncut) Fury III Gran Coupe with four door hardtop bodywork.  So, there are (uncut) four door coupes because Plymouth said so.  The mysterious “Gran” seems to have been used for no reason other than sounding vaguely “European” and therefore imparting a more “upmarket” image than the by then common “Grand”.  It was at the time a trend which saw the adoption of “Brougham”, “Monaco”, “Cordoba”, “Monte Carlo”, “rich Corinthian leather” and such although the brutish “Grand” would make a comeback when Plymouth turned to making people movers (vans with more seats).

In the matter of Grand Theft Auto (GTA5): Lindsay Lohan v Take-Two Interactive Software Inc et al, New York Court of Appeals (No 24, pp1-11, 29 March 2018)

In a case which took an unremarkable four years from filing to reach New York’s highest appellate court, Lindsay Lohan’s suit against the makers (Take-Two, aka Rockstar) of the video game Grand Theft Auto V was dismissed.  In a unanimous ruling in March 2018, six judges of the New York Court of Appeals rejected her invasion of privacy claim which alleged one of the game’s characters was based on her.  The judges found the "actress/singer" in the game merely resembled a “generic young woman” rather than anyone specific.  Unfortunately the judges seemed unacquainted with the concept of the “basic white girl” which might have made the judgment more of a fun read.

Beware of imitations: The real Lindsay Lohan and the GTA 5 ersatz, a mere "generic young woman".

Concurring with the 2016 ruling of the New York County Supreme Court which, on appeal, also found for the game’s makers, the judges, as a point of law, accepted the claim a computer game’s character "could be construed a portrait", which "could constitute an invasion of an individual’s privacy" but, on the facts of the case, the likeness was "not sufficiently strong".  The “…artistic renderings are an indistinct, satirical representation of the style, look and persona of a modern, beach-going young woman... that is not recognizable as the plaintiff" Judge Eugene Fahey (b 1951) wrote in his ruling.  Judge Fahey's words recalled those of Potter Stewart (1915–1985; associate justice of the US Supreme Court 1958-1981) when in Jacobellis v Ohio (378 U.S. 184 (1964) writing of the concept of "obscenity" he wrote: “I shall not today attempt further to define… and perhaps I could never succeed in intelligibly doing so.  But I know it when I see it…”  Judge Fahey knew a basic white girl when he saw one; he just couldn't name her.  Lindsay Lohan's lawyers did not seek leave to appeal.

The game’s developers may have taken the risk of incurring Lindsay Lohan’s wrath and indignation because they’d been lured into a false sense of security by crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) not filing a writ after a likeness of her appeared on GTA 4’s (2008) Statue Of Happiness which stands on Happiness Island, just off the coast of Liberty City.  The Statue of Happiness was a blatant knock-off of New York’s Statue of Liberty and crooked Hillary became a determined and acerbic critic of Rockstar and the GTA franchise when details of the “Hot Coffee affair” were revealed.  That controversy arose after modders promulgated a code which in GTA: San Andreas’ release (2004) unlocked a hidden “mini-game” which allowed players to control explicit on-screen sex acts.  Men having sex (however defined) with women with whom they don’t enjoy benefit of marriage was a bit of a sore point with crooked Hillary, then a US senator (Democrat-New York), who embarked on a campaign for new regulations be imposed on the industry and the most immediate consequence was the ESRB (Entertainment Software Rating Board) launching an investigation, subsequently raising GTA: San Andreas’s rating from “M” (Mature) to “AO” (Adults Only, 18+) until the objectionable content was removed.  For those who wondered if the frankly frightening visage on the GTA 4 statute really was what some suspected, the object’s file name was “stat_hilberty01.wdr”.

Rockstar's Statue Of Happiness in GTA 4 (2008, left) and an official photograph of crooked Hillary Clinton (right). 

Rockstar seeking vengeance was understandable because crooked Hillary’s moral crusade proved tiresome for the company.  Once the ESRB had been nudged into action, crooked Hillary petitioned the FTC (Federal Trade Commission) to (1) find the source of the game's “graphic pornographic and violent content”, (2) determine if it should be slapped with an AO rating and (3) “examine the adequacy of the retailers' rating enforcement policies.”  Not content, she then announced she’d be sponsoring in the Senate a bill for an act to make it a federal crime (with a mandatory US$5,000 fine) to sell to anyone under 18, violent or sexually explicit video games; the FEPA (Family Entertainment Protection Act) was filed on 17 December, 2005 and referred to the Committee on Commerce, Science and Transportation, where quietly it was allowed to expire, the fate of many a bill over the years.

While the bill was undergoing a slow strangulation in committee hearings (killing bills one of the great arts in the US political system), the FTC and Rockstar reached a settlement, the commission ruling the company had violated the FTCA (Federal Trade Commission Act (1914)) by failing to disclose the inclusion of “unused, but potentially viewable” explicit content” (that it was enabled by a third party was held to be “not relevant”).  The settlement required Rockstar “clearly and prominently disclose on product packaging and in any promotion or advertisement for electronic games, content relevant to the rating, unless that content had been disclosed sufficiently in prior submissions to the rating authority” with violations punishable by a fine of up to US$11,000.  In the spirit of the now again fashionable Calvin "silent Cal" Coolidge (1872-1933; POTUS 1923-1929) era capitalism, no fine was imposed for the “hot coffee incident”, honor presumably satisfied by the company already having booked a US$24.5 million loss from the product recall earlier mandated.