Giallo

Giallo (pronounced jah-loh (often pronounced in English-speaking use as gee-ah-lo)

(1) The industry (and later the public) term for a series of Italian mystery, crime and suspense novels, first published by Mondadori in 1929 and so-dubbed because of the giallo (yellow) hue used for the covers.  They were known as Mistero giallo (yellow mystery) and collectively as the racconti gialli “yellow tales”.  The term “giallo” is a clipping of Il Giallo Mondadori (Mondadori Yellow).

(2) By extension, an unsolved mystery or scandal (historic Italian use).

(3) By later extension, a genre of Italian cinema mixing mystery and thriller with psychological elements and, increasingly, violence.

(4) A film in this genre.

1930s (in English use): From the Italian giallo (yellow (although now used also of amber traffic signals)), from the Old French jalne (a variant of jaune), from the Latin galbinus (greenish-yellow, yellowish, chartreuse; effeminate (of men)) of unknown origin but possibly from galbanum, from the Ancient Greek χαλβάνη (khalbánē) (galbanum) (the resinous juice produced by plants of the genus Ferula), from the Hebrew חֶלְבְּנָה (ḥelbənāh), from the root ח־ל־ב (ḥ-l-b) (related to milk), from the Proto-Semitic ḥalīb- (milk; fat).  Over time, the term evolved in Italian language, undergoing phonetic and semantic shifts to become giallo.  As an adjective the form is giallo (feminine gialla, masculine plural gialli, feminine plural gialle, diminutive giallìno or giallétto) and as a noun it refers also to a (1) “a sweet yellow flour roll with raisins” in the Veneto) and (2) “Naples yellow”; the augmentative is giallóne, the pejorative giallàccio and the derogatory giallùccio.  The derived adjectives are nuanced: giallastro (yellowish but used also (of the appearance of someone sickly) to mean sallow); giallognolo (of a yellowish hue) & giallorosa (romantic (of movies)).  The yellow-covered books of the 1930s produced giallista (crime writer which is masculine or feminine by sense (giallisti the masculine plural, gialliste the feminine plural).  The verb ingiallire means “to turn yellow).  Giallo is a noun; the noun plural is giallos or gialli (the latter listed as rare).

Arnoldo Mondadori Editore (the Mondadori publishing house, founded in 1907 and still extant) first published their mystery, crime and suspense novels in editions with distinctive yellow covers in 1929.  Few were of local origin and almost all were translations into Italian of works written originally in English by US and British authors and not all were all of recent origin, some having appeared in English decades earlier.  Produced in a cheap paperback format, the giallos were instantly successful (triggering a secondary industry of swap & exchange between readers) and other publishing houses emulated the idea, down even to the yellow covers.  Thus “giallo” entered the language as a synonym for “crime or mystery novel” and it spread to become slang meaning “unsolved mystery or scandal”.  The use as a literary genre has endured and it now casts a wide net, giallos encompassing mystery, crime (especially murders, gruesome and otherwise), thrillers with psychological elements and, increasingly, violence.

In print and in film: The modern understanding of the giallo movie is probably "horror with a psychological theme".

The paperbacks were often best-sellers and film adaptations quickly followed, the new techniques of cinema (with sound) ideally suited to the thriller genre and these films too came to be called “giallos”, a use which in the English-speaking world tends to be applied to thriller-horror films, especially if there’s some bizarre psychological twist.  The film purists (an obsessive lot) will point out (1) the authentic Italian productions are properly known as giallo all'italiana and (2) a giallo is not of necessity any crime or mystery film and there’s much overlap with other sub-genres (the ones built about action, car-chases and big explosions usually not giallos although a giallo can include these elements.

1971 Lamborghini Miura P400 SV in Giallo Fly and 1971 Lamborghini LP500 Countach prototype (with periscopio) in Giallo Fly.

Despite the impression which lingered into the 1980s, giallo (yellow) was never the “official” color of Lamborghini, but variations of the shade have become much associated with the brand and in the public imagination, the factory’s color Giallo Orion probably is something of a signature shade.  When Lamborghini first started making cars in the early 1960s (it was a manufacturer of tractors!) no official color was designated but the decision was taken to use bold, striking colors (yellow, orange, and a strikingly lurid green) to differentiate them from Ferraris which then were almost twice as likely than today to be some shade of red.  It was Giallo Fly which was chosen when the LP500 Countach prototype was shown at the now defunct Geneva Motor Show, a machine in 1974 destroyed in a crash test at England’s MIRA (Motor Industry Research Association) facility but in 2021 an almost exact replica was created by Polo Storico (the factory’s historical centre), the paint exactly re-created.

Lamborghini factory yellows, 2024.

Over the years, the factory’s palette would change but the emphasis on bright “energetic” hues remained.  Customers are no longer limited to what’s in the brochure and, for a fee, one’s Lamborghini can be finished in any preferred shade, a service offered also by many manufacturers although Ferrari apparently refuse to “do pink”.  An industry legend is that according to Enzo Ferrari’s (1898-1988) mistress (Fiamma Breschi (1934-2015)), when the original Ferrari 275 GTB (1964-1968) appeared in a bright yellow, it was to be called Fiamma Giallo (Flame Yellow) but Commendatore Ferrari himself renamed it to Giallo Fly (used in the sense of “flying”) which he thought would be easier to market and he wasted to keep a word starting with “F”.  Both Ferrari and Lamborghini at times have had Giallo Fly in their color charts.

1967 Ferrari 275 GTB/4 NART Spider (Chassis #09437) in Giallo Solare (left), Lady Gaga (the stage-name of Stefani Joanne Angelina Germanotta (b 1986)) in Rodarte dress at the Elton John AIDS Foundation Academy Awards Viewing Party, Los Angeles, March 2022 (centre) and 2010 Ferrari 599 SA Aperta (chassis #181257) in Giallo Lady Gaga (right).

Factory paint tag: Giallo Lady Gaga.

Ferrari over the decades have offered many shades of yellow including Ardilla Amarillo, Ardilla Amarillo Opaco, Giallo Dino, Giallo Fly, Giallo Kuramochi, Giallo Lady Gaga, Giallo Libano, Giallo Modena, Giallo Montecarlo, Giallo Montecarlo Opaco, Giallo My Swallow, Giallo Nancy, Giallo Senape, Giallo Solare, Giallo Triplo Strato & Yellow Olive Magno Opaco and one suspects the job of mixing the shades might be easier than coming up with an appropriately evocative name.  One color upon which the factory seems never to have commented is Giallo Lady Gaga which seems to have been a genuine one-off, applied to a 599 SA Aperta, one of 80 built in 2010.  The car is seen usually in Gstaad, Switzerland and the consensus is it was a special order from someone although quite how Lady Gaga inspired the shade isn’t known.  As a color, it looks very close to Giallo Solare, the shade the factory applied to the 275 GTB/4 NART Spider used in the Hollywood film The Thomas Crown Affair (1968) which was re-painted in burgundy because the darker shade worked better for the cinematographer.  The car had come second in class in the 1967 Sebring 12 Hours (with two female drivers) and was one of only two of the ten NART Spiders will aluminium coachwork.

Coat of arms of the municipality of Modena in the in the Emilia-Romagna region of northern Italy (left), cloisonné shield on 1971 Ferrari 365 GTB/4 Daytona Berlinetta in Giallo Dino (centre) (the band of silver paint across the nose appears on the early-build Daytonas fitted with the revised frontal styling (the acrylic headlight glass covers used between 1968-1970 were banned by US regulations) and stick-on badge on 1975 Dino 308 GT4 in Rosso Corsa (right).  Not all approve of the stickers (unless applied by the factory) and although they seem to be dying off, there are pedants who insist they should never appear on Dinos made between 1967-1975 (which were never badged as Ferraris).

Just as yellow was so associated with Lamborghini, red is synonymous with Ferraris and in 2024, some 40% are built in some shade of red, a rate about half of what was prevalent during the 1960s.  The most famous of Ferrari’s many reds remains Rosso Corsa (racing red) and that’s a legacy from the early days of motor sport when countries were allocated colors (thus “Italian Racing Red”, “British Racing Green” et al) and yellow was designated for Belgium and Brazil.  On the road and the circuits, there have been many yellow Ferraris, the first believed to been one run in 1951 by Chico Landi (1907-1989) a Brazilian privateer who won a number of events in his home country and the Belgium teams Ecurie Nationale Belge and Ecurie Francorchamps both used yellow Ferraris on a number of occasions.  If anything, yellow is at least “an” official Ferrari color because it has for decades been the usual background on the Ferrari shield and that was chosen because it is an official color of Modena, the closest city to the Ferrari factory, hence the existence of Giallo Modena.