Cheugy

Cheugy (pronounced chew-gee)

A specialized form describing the un-cool: either (1) out of touch with current coolness and continuing to adhere to fashions or following trends which have become unfashionable or (2) trying too hard to be trendy.

2013: Coined by Gaby Rasson (b 1998) of Los Angeles, California while a student in a Beverly Hills high school (such institutions perhaps among the more productive sources of linguistic invention and re-purposing) although a normally reliable source (urbandictionary.com) includes the claim cheugy was “a technical term used by software engineers beginning in the mid-2000's meaning poorly maintained, damaged but narrowly functional, full of security holes, or quaintly obsolete and probably broken”.  Because of the nature of the word, non-standard forms such as cheugesque, cheuginess, cheugette, cheugism, cheugology cheugcologist, cheugivistic, cheugster, cheugaholic, cheugmeister, cheugmaster, cheugmistress etc have probably been used for humorous effect.  Not all lexicographers agree cheugy or any of its derivations are “real” words although none deny their existence as slang.  The objection from the professionals is that other than multiple instances of definitions and deconstructions, there’s scant evidence the word is actually in real-world use although, curiously, there was once a minor linguistic industry in disparaging (1) those using it (rare as such folk seem to have been) and (2) those who comment on those who use it (some noting the irony, some not).  Cheug & cheuginess are nouns and cheugy, cheugier, & cheugiest are adjectives; the noun plural is cheugs.  

Ms Rasson said she coined cheugy for the perfectly reasonable reason that the word she needed didn’t exist.  At the time, she wanted a single word descriptor for those schoolmates trying without success “to be trendy” and “…there was a missing word that was on the edge [sic] of my tongue and nothing to describe it and cheugy came to me.  How it sounded fitted the meaning.”  Ms Rasson didn’t expand on the process but it may have been a thing of phonetic association with an expression like “eww” and a word like “ugly”.  Whatever the inspiration(s), cheugy seems not to have circulated beyond the inventor’s circle of acquaintances until 2021 when it went viral in the now traditional way: appearing in a TikTok video.  In the clip, cheugy was said to be the perfect word to describe those who posted TikTok videos in hopes of being thought cool or edgy but whose content was just cringeworthy ("cringey" in TicTok talk).  By mid-May #cheugy had gained over 10 million views, trending on Twitter within a year and clearly feeling proprietorial, Ms Rasson tweeted that she’d “…decided to do the cheugiest thing possible and make an NFT out of the word cheugy”, entreating “place your bids cheugs.”

Gucci's double-G belt appears on most lists of cheugy stuff.

Similar terms of derision had before existed in slang (basic, normie etc) but they didn’t convey quite the same thing so, as long as it attains critical mass, cheugy might find a niche.  It’s too soon to tell whether the word will survive in democratic, unforgiving English but there’s definitely a cheugy aesthetic or, more correctly, a number of lists of the practices, preferences and proclivities of others judged to be cheugy.  The lists were presumably predictable to those immersed in the minutiae of such things and perhaps baffling to others.  More interesting was that cheuginess appeared to be (1) a weaponized label with which GenZ and the millennials could exchange cultural blows and (2) another way to disparage women, an arsenal already large.  There will be obsessives who will read the lists and worry but it’s hard to take seriously any list which condemns lasagna.

Once was (sort-of) trendy, now judged chuegy: Chrysler PT Cruiser (2001-2010), the convertible was produced between 2005-2008.

There were even those who compiled lists of “cheugy cars” and the focus was very much on anything “fake” or “try hard”, markers of the breed including an excessive number of stickers claiming to acknowledge after-market accessories added, the presence of plastic fittings of dubious taste or studied pointlessness (heckblendes; wings and spoilers etc) and wheel & tyre combinations approaching absurdity.  Occasionally, a specific car would be included and these tended to be once fashionable or trendy models which, as used cars, had devalued to the point where they could be afforded by those would never be thought “fashionable or trendy”.

A thousand years shall pass and lasagna will never be cheugy.

It didn’t take long for the zeitgeisters wearily to observe that the very spike in the use of cheugy meant it had itself become cheugy, enjoying a brief, shining moment of newness, before becoming dated.  In linguistics the process is known as "the snake eating its tail", a fate which the coiner of "bedint" noted was probably the fate of his creation.  Technically then, cheugy is an auto-antonym or contronym, a word with multiple meanings, one of which is defined as the reverse of one of its other meanings (a phenomenon which in structural linguistics is called enantiosemy, enantionymy or antilogy).  The common way of expressing this is “Janus word”, the name derived from Roman mythology, Janus a god of doorways (and thus also of beginnings), and of the rising and setting of the sun, usually represented as having one head with two bearded faces back to back, looking in opposite directions, historically understood as the past and the future (and adopted in linguistics to describe a word with two, opposed meanings).  Still, the word is there to be used and, some cheugs being more cheugistic than others, the comparative is "more cheugy" (or cheugier) and the superlative "most cheugy" (or cheugiest).

Cheugy has "happened" but may or may not become embedded in English, something which relies on sustained use by a critical mass.  The size of the mass can vary, some embedded words used by a relatively small sub-set while other innovations (like "okay") are more widely adopted, sometimes even beyond English.  However, just if a word or phrase "happens" that's not enough to make it endure and there was no objective reason why "okay" survived while other handy, functional forms flourished for a while before going extinct; in English the phenomenon is noted as the "stranded phrase" (uses which became "stranded" in a pop culture moment which passed).  Fetch never happened (Mean Girls (2004)) although, as a convenient clipping of “fetching” (usually in the form quite fetching or very fetching and meaning “charming; captivating; compelling”), it might have had "fetching" not already having descended into the category of "dated".  By the early twenty-first century, "fetching" wasn't cheugy because it was so rare.

Prompt

Prompt (pronounced prompt)

(1) Something done, performed, delivered etc at once or without undue delay.

(2) Ready & quick to act as the circumstances demand (archaic).

(3) Quick or alert.

(4) Punctual.

(5) To move or induce to action; to occasion or incite (often as “prompted”).

(6) To assist by suggesting something.

(7) To remind someone of what has been forgotten (formalized in live performance (the stage, singing etc) where a “prompt” is a supplied from the wings to remind a performer of a missed cue or forgotten line (the noun prompter can indicate both a person employed to deliver cues or the device used (printed or on a screen).

(8) In computing, the message or symbol on the screen which indicates where an entry is require, the most basic of which is the “command prompt” of text-based operating systems which stood ready to receive a structured command.

(9) In computing, in artificial intelligence (AI), machine learning algorithms (MLI) and related systems, to request particular output by means of instructions, questions, examples, context, or other input.

(10) In commercial use, a time limit given for payment of an account for produce purchased, this limit varying with different goods (archaic).

(11) In futures trading, the “front” (closest or nearest).

(12) The act of prompting.

1350-1400: From the Middle English prompte (ready, eager (adjective) & prompten (verb), from the French prompt, all forms ultimately from the Latin prōmptus (evident; manifest, at hand, ready, quick, prepared), participle of prōmō (to take or bring out or forth, produce, bring to light) and the adjectival use of past participle of prōmere (to bring forth, deliver, set forth), the construct being from prō- (forth, forward; for; on behalf of, in the interest of, for the sake of; before, in front of; instead of; about; according to; as, like; as befitting), a combining form of the preposition prō, from the Proto-Italic pro-, from the primitive Indo-European pro-, o-grade of per-) + emere (to buy, obtain, take).  The synonyms can include urge, spur, remind, refresh, instigate, impel, punctual, quick, rapid, hasty & timely.  Modifiers are applied as requited including over-prompt, quasi-prompt & un-prompt.  Prompt is a noun, verb & adjective, promptness & prompter are nouns, prompter & promptest are adjectives, promptly is an adverb and prompting & prompted are verbs; the noun plural is prompts.

The noun (in the phrase “in prompte”) emerged in the early fifteenth century in the sense of “readiness" and was from the Latin verb prōmptus while the more familiar meaning “hint, information suggested, act of prompting” dates from the mid-1500s.  The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades.  The ideas of coaching (someone) or assisting them by providing a reminder of that which clearly had been forgotten (or imperfectly learned) was first used in the early fifteenth century, the best-known use in live theatre (to assist a speaker with lines) dating from the 1670s.  The adjectival use (ready, prepared (to do something), quick to act as occasion demands) was from the thirteenth century Old French prompt and directly from Latin prōmptus (brought forth), hence “visible, apparent, evident, at hand”, a use now obsolete.  The commercial sense of the noun prompt “a time limit given for payment for merchandise purchased" dates from the mid-eighteenth and while the concept remains, the word is no longer formally use although the phrase “prompt payment requested” often remains as a reminder.  It remains unclear whether the verb was derived from the adjective or vice-versa and another oddity is that the first recorded instance of “prompting”, the gerund (the verbal noun logically derived from prompt and meaning “incitement or impulse to action” is from 1402, a quarter of a century before the verb.

The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades and predates screens, prompts emerging as soon as user input switched from the flicking of switches to character-based entries via a keyboard or similar input device.  The first prompts were those which sat (undifferentiated) on a plotter or printer, awaiting user input.  Command prompts were familiar from the late 1970s and appeared in early versions of Apple and CP/M systems among others but it was the IBM PC which introduced them to what was then the (still small) mainstream.  When the IBM PC was released in 1981, the user interface was exclusively text-based and the PC-DOS (or MS-DOS) command prompt was (almost) the only way for users to interact with their hardware and software.  The quirky exception to that was that on genuine IBM machines, the BIOS (Basic Input/Output System) included a BASIC (the Beginners All-Purpose Symbolic Instruction Code programming language) interpreter so it was possible to do certain things with the hardware even if an operation system (OS) wasn’t present.  IBM’s lawyers guarded their BIOS with rare efficiency so the numerous PC clones almost all needed an OS to be useful.

While programmers, nerds, and other obsessive types understood the charm of the command prompt and took to it fondly, most users had no wish to memorize even part of the sometime arcane command set needed and modern capitalism soon responded, menu systems soon available which allowed users to interact with their machine while hiding the essential ugliness beneath.  In time, these were augmented by graphical environments (some of which frankly overwhelmed the OS) and ultimately, the most successful of these would evolve into OSs, some of which included the ability to run multiple command prompts which at first contained and later emulated PC-MS-DOS.  The most elaborate of these was IBM’s OS/2 2.0 (and its successors) which permitted on a single machine literally hundreds of simultaneous command prompt sessions in a mix of 8, 16 & 32-bit flavors, some of which could even been launched as a bootable virtual machine, started from a floppy-diskette image.  Technically, it was an impressive achievement but around the planet, there were only a relative handful of organizations which needed such capabilities (typically those with megalomaniacs seduced by the idea of replacing perhaps dozens of MS-DOS based PCs each housing an interface handler of some type with one machine).  That could be made to work but the aggregate need was so limited that the direction proved a cul-de-sac.

The command prompt (with long file names, left) and the PowerShell prompt (right).  Both use the classic $p$g configuration.

The prompt didn’t however go away and in one form or another most OSs include one, Microsoft’s PowerShell (introduced in 2006 on Windows and ported to cross-platform compatibility within .NET in 2016) in its default configuration almost identical to that of the IBM-PC-1, all those years ago.  PowerShell included an enhanced list of commands but the earlier prompts were also not static and many options became available to customize the look, the list changing from release to release but a typical version included:

$Q (equal sign).
$$ $ (dollar sign).
$T (Current time).
$D (Current date).
$P (Current drive and path).
$V (OS version number).
$N (Current drive).
$G> (greater than sign).
$L & (less than sign).
$B| (pipe).
$E (Escape code (ASCII code 27)).
$_ (Carriage return and line feed).

Few actually customized their line beyond $P$G (so they would know the active sub-directory and that became the default with which most versions of PC/MS-DOS shipped) but $t $d$_$p$g had its followers (its displayed the time and the date above the prompt when in DOS.  Those for who aesthetics mattered could even set text and background colors and there were some genuinely nostalgic types who liked to emulate the bright orange or acid green screens they remembered from the world of the mainframes.  Most pleasing though was probably bright blue on black.

Prompt was one of the finalists for the Oxford University Press (OUP) 2023 Word Of The Year (WotY) although it didn’t make the cut for the shortlist.  Prompt was there not because the selection committee noted either a new international interest in punctuality or Microsoft’s PowerShell convincing a new generation to start enjoying a CLI (command-line interpreter) but because of the social and technological phenononom that is generative AI (artificial intelligence), the best-known of which is ChatGPT.  Of course, even those who weren’t dedicated command-line jockeys have for decades been interacting with the prompts of search engines but the influence of generative AI has been extraordinary and nudging “prompt” to OUP’s WotY finals is just a footnote, the editors noting even the emergence of a new job description: prompt engineer although, given the implications of generative AI, it might be a short-lived profession.  OUP also explained the expansion of meaning was a development of a wider sense: “Something said or done to aid the memory; a reminder” and that the earlier sense “prepared, ready” was long extinct although many clearly think of ChatGPT in this way.

Prompt would have been a worthy WotY and it’ll be with us for the foreseeable future, not something guaranteed for the winner: “Rizz”.  In its explanatory note, OUP sid rizz was “a popular Gen Z internet slang term”, a shortened form of the word “charisma”, used to describe someone’s ability to attract another person through style or charm, able also to be used as a verb (such as to “rizz up”, meaning to attract or chat up another person.  Rizz has about it the whiff of something which may quickly become cheugy (something once cool which became uncool by becoming too widely used by those who will never be cool) and the imprimatur of OUP’s WotY might be a nail in its coffin.  Time will tell but additionally, rizz is probably better click-bait than prompt, something to which even OUP's editors probably aren’t immune.  The other six finalists were:

Situationship: This describes a relationship (which may be sexual or romantic or neither) not thought (by the participants) formal or established (ie outside what are regarded as society’s conventions).  So, the state of relationship it describes in hardly new but it’s a clever use of language (the construct a portmanteau of situation + (relation)ship and it seems to have existed since around 2008-2011 (the sources differ) but its only recently that the use on social media and various dating apps and television shows that it’s achieved critical mass.

The anyway statuesque Taylor Swift, adding to the effect in 4 inch (100 mm) heels.

Swiftie: A (devoted / enthusiastic / obsessive etc) fan of the singer Taylor Swift (b 1989).  It was once pop culture orthodoxy that the particular conjunction of technological, demographic, economic and social conditions which were unique to the Western world in the 1960s meant what was described as the “claustrophobic hothouse” which produced “Beatlemania” couldn’t again happen.  While various pop-culture figures developed fan-bases which picked up descriptors (such as the “Dead Heads” associated with the Grateful Dead), the particular fanaticism surrounding the Beatles has never quite been replicated.  The Swifties however are said in devotion to go close and their numbers probably greater, Taylor Swift’s appeal truly cross-cultural and international; probably only the ayatollahs and such are unmoved.  Etymologically, “Swiftie” is a conventional affectionate diminutive and among Swifties there are factions including die-hard Swifties, hardcore Swifties and self-proclaimed Swifties.  Someone a little ashamed of their fondness would presumably be a “confessed Swiftie” but none appear to exist and her appeal seems to transcend the usual pop-music boundaries.  Her songs are said to be "infectiously catchy" (a pleonasm she'd probably not allow in her lyrics).

Beige flag: Beige flag has a range and can be a trait which while not something distasteful or shocking, is of a nature which makes one pause and perhaps reconsider one’s relationship with whomever exhibits it.  It can be something which does little more than indicate the person isn’t interesting and is thus a adaptation of “red flag” and thus something to which the only rational reaction is an immediate sundering of a relationship.  So a red flag might be being a Scientologist, a Freemason or listening to country & western music whereas a beige flag might be driving a front wheel drive car; undesirable but perhaps not a deal-breaker.  It can also mean something which suggests someone is just not interesting though not actually evil.  Of late however, the meaning of beige flag has shifted, thus it’s making OUP’s list of finalists.  Now, it appears to be used to reference traits which can be thought “neutral” and it’s been further adapted to cover those situations or objects which cause one briefly to pause, before moving on and probably forgetting what they’ve just seen.  It just wasn’t interesting.

Lindsay Lohan, de-influencing.

De-influencing: De-influencing is one which will probably annoy the pedants.  In the social media era, the word influencer has come to mean “someone who seeks to influence the consumption, lifestyle, political behavior etc of their online audience by the creation of social media content, often as a part of a marketing campaign”.  A de-influencer is “someone who attempts to discourage consumption of particular products or consumption in general using the same platforms”.  So the de-influencers are the latest in the long tradition of anti-materialists who have existed at least since Antiquity, whole schools of philosophy sometimes constructed around their thoughts.  There’s said to be a discernible increase in their presence on the socials and many are linked also the various movements concerned with environmental concerns, notably climate change.  The pedants will object because the de-influencers are of course trying to exert influence but OUP are right to note the trend and the associated word.

Heat dome: A heat dome is a persistent high-pressure weather system over a particular geographic area, which traps a mass of hot air below it.  The weather phenomenon, the physics of which have for decades been understood by climate modelers and meteorologists, suddenly entered general in the high (northern) summer of 2023 when much of the northern hemisphere suffered from prolonged, unusually high temperatures, July measured as the hottest month ever recorded.  Under a heat dome, the atmospheric pressure aloft prevents the hot air from rising and dissipating, effectively acting as a lid or cap over the area, thus the image of a dome sitting over the land and they create their own feedback loop: Static areas of high pressure (which already contain warm or hot air trapped under the high) will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.  This is climate change in action and heat dome may well become as common an expression as “cyclone” or “hurricane”.

The UK's Royal Meteorological Service's simple illustration of the physics of a heat dome.  Heat domes are also their own feedback loop.  A static areas of high pressure which already contains warm or hot air trapped under the high will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.

When one attempts transform a parasocial relationship into something conventional, one sometimes becomes a stalker.

Parasocial: The adjective parasocial designates a relationship characterized by the one-sided, unreciprocated sense of intimacy felt by a viewer, fan, or follower for a well-known or prominent figure (typically a pop-culture celebrity), in which the follower or fan comes to feel something similar to knowing the celebrity as they might an actual friend.  The parasocial is really a variation of fictosexual (an identity for someone for whom the primary form of sexual attraction is fictional characters) in that the pop-culture celebrity is also an at least partially fictional construct and the relationship is just as remote.  It’s almost irrelevant that one is flesh & blood and parasocial relationships do have certain advantages in that never having to have actual contact, one can never be rejected.  What appears most to have interested OUP is the idea that our relationship with celebrity culture is changing to something more intimate, presumably because the medium is the cell phone (mobile), increasingly our most personally intimate possession.