Phaeton (pronounced feyt-n (U) or
fey-i-tn (non-U))
(1) Any of various light, four-wheeled
carriages, originally without folding tops, having one or two seats facing
forward, used first in the nineteenth century.
In describing horse-drawn carriages, phaeton was later used to describe
many with convertible tops (originally often as spider (or spyder) phaeton).
(2) An early-mid twentieth century
touring-car with four or more seats and (later) sometimes with removable side-windows
and a convertible top; some with dual-cowl coachwork.
(3) A model name for automobiles which now
means nothing in particular.
1585-1595: 1742: From the (1735) French phaeton, from the Latin Phaëtōn, from the Ancient Greek Φᾰέθων
(Phaéthōn). Phaëthon was the son of Clymene and the sun
god Helios who gained permission to drive his father's sun-chariot but, being
unable to control the horses was struck by Zeus with a thunderbolt and slain
after nearly setting on fire the whole earth.
His name translated as “shining” and was from phaein & the verb phaethô
(to shine, to make gleam), from phaos
(light), from the primitive Indo-European root bha- (to shine). Even
before the carriages were so named, phaeton (the spellings varied) was used to
describe someone who recklessly handled horses and carts or carriages. The alternative spellings were Phaethon, Phaéthôn, Phaëton, Phaeton, Phæton
& Phaëthon. Phaeton & phaetoneer are nouns; the noun
plural is phaetons).
In a cautionary tale about the impetuosity
of adolescent youth, Phaéthōn convinced his reluctant sun god father Helios father
to let him drive the chariot of the sun across the skies. Almost at once the unskilled Phaéthōn lost
control of the immortal steeds and the chariot crashed, setting the earth
ablaze, scorching the once fertile plains of Africa to desert. Zeus, appalled by the destruction, smote the
boy with a thunderbolt, hurling his flaming body into the waters of the River
Eridanos. The youth’s sisters, the
Heliades, gathered on the banks and in their mourning, were transformed into
amber-teared poplar trees. In death,
Phaethon was placed amongst the stars as the constellation Auriga (the
Charioteer) or transformed into the god of the star which the Greeks named
Phaethon, the planets Jupiter or Saturn depending on the translation.
1932 Cadillac V16 Special Phaeton with
(V12) coach-work by Fisher.
Phaetons were a type of type of light, open
four-wheeled horse carriage, English in 1742 picking up the word from French
usage, coined in 1735, the link being the exposure of the passengers to the sun
and until well into the modern age, they remained popular, despite the
availability of carriages with partially or fully enclosed coach-work. Indeed, they were still the most common form in
the early age of the automobile but were close to extinct by the 1930s,
supplanted by closed vehicles and those with convertible tops.
The Dual-Cowl Phaetons
1935 Packard Twelve dual-cowl Sport Phaeton with coach-work by Dietrich.
Among the grandest of the pre-war phaetons
were the dual-cowl convertibles although, being very expensive in a time of
austerity (for much of the population), few were built, the rich often reluctant to consume too conspicously. Unlike most
of the horse-drawn carriages from which the name was appropriated, the cars
so-described usually had folding hoods and sometimes removable side-windows
(usually called side-curtains). Purists of
course insist that any true phaeton has no windows in the doors, nor any roof,
rigid or folding but that was only ever a convention and one not always adhered
to during the horse & buggy era and in the age of the automobile everything
became elastic.
1935 Duesenberg SJ dual-cowl Phaeton with coach-work by La
Grande. The unusual, rakish line of the
convertible top exists because in 1937, Rollston Coachworks (New York) was
commissioned to fit the rare option of a fixed vee-windshield, a visual and
aerodynamic enhancement from a time before curved-glass screens became
practical.
In the 1930s Buick began selling what would
now be called a four-door convertible (with integrated winding windows) yet
continued to use the phaeton label and the memorable, big dual-cowl
Duesenbergs, Chryslers, Lincolns Cadillacs, Packards et al of the era were
marketed as phaetons despite having folding roofs and whatever the variations
in the coachwork, the appellation stuck.
In the post-war years, the four-door hardtop was probably the spiritual successor
of the phaetons as rapidly the four-door convertibles faded from the scene; by the late 1970s, the four-door hardtops too would go extinct except for the odd example in the quirky world of the JDM (japanese domestic Market).
Today, like landau, phaeton is just a name which means nothing in
particular although many seem aware it evokes something from the past. In recent decades, there have been many off-road and utilitarian vehicles which, technically, are phaeton-like but they're hardly in the spirit of the machines of the 1930s.
Parade Phaetons
Before there was crooked Hillary, there was
tricky Dick. Vice-President Richard
Nixon (1913-1994; US VP 1953-1961 & president 1969-1974) at President Dwight
Eisenhower's (1890-1969; US president 1953-1961) second Inaugural Parade, 21
January 1957 in 1952 Chrysler Imperial dual-cowl Parade Phaeton (one of three
built).
The name of the 1952 parade cars delights
the obsessives in the collector-car community because of the corporate
history. Introduced in 1926, the
Chrysler Imperial sat atop the company's brand hierarchy until 1954 when
Imperial was (re-)launched as a standalone brand, an arrangement which lasted
until 1975 (although even by 1972 the Chrysler name had crept back somewhat and the half-hearted revivals in 1981-1983 & 1990-1993 are not
fondly remembered). The 1952 parade
phaetons thus are properly designated Chrysler Imperials although, being
updated by the factory in 1955 with much of the sheet-metal and other fixtures
from the 1956 Imperial, they resemble the later Imperials and are sometimes
erroneously described.
1940-1941 Chrysler Newport dual-cowl
Phaeton by LeBaron (left), 1952 Chrysler Imperial dual-cowl Phaeton (centre)
& 1997 Chrysler dual-cowl Phaeton concept car (right).
Built in 1952 for ceremonial use by the US
government and the municipal corporations of New York City and Los Angeles, the
three dual-cowl parade phaetons were thought the last of the breed but in 1997
Chrysler unexpectedly displayed a concept car in the same vein. A pastiche of the original 1941 Plymouths and
the 1952 cars, it was obviously not intended for production but did include an
intoxicatingly attractive specification including a bespoke 48 valve, 333
cubic-inch (5.4 litre) V12 engine rated at 425 horsepower, 5.4 litres and 425
horsepower both iconic values from Chrysler's happier past.
Comrade Stalin's 1936 Packard Standard Eight Phaeton. It wasn't used during Moscow's colder months.
Packard was one of the US industry's storied names with roots in the nineteenth century and during the inter-war years had been one of the most prestigious in the nation; it had been the sound of the V12 Packards which inspired Enzo Ferrari (1989-1988) to declare Una Ferrari è una macchina a dodici cilindri (a Ferrari is a twelve cylinder car). The appeal was real because it was a 1936 Packard Standard Eight Phaeton which comrade Stalin (1878-1953; Soviet leader 1924-1953) used as his parade car and the ZiS-115 limousine (1948-1949 and based on the ZiS 110 (1946-1958), all better known in the West as ZILs) he used in his final years was a reversed-engineered (ie copy) version of the 1942 Packard. Reverse-engineering was a notable feature of Soviet industry and much of its post-war re-building of the armed forces involved the process, exemplified by the Tupolev Tu-4 heavy bomber (1947) which was a remarkably close copy of the US Boeing B-29 (1942). Other countries also adopted the practice which in some places continues to this day for mot civilian and military output. After spending World War II engaged in military production, notably a version of the Merlin V12 aero-engine built under license from Rolls-Royce, Packard emerged in 1945 in sound financial state but found the new world challenging, eventually in 1953 merging with fellow struggling independent, Studebaker. Beset with internal conflicts from the start, things went from bad to worse and after dismal sales in 1958-1959 of the final Packards (which were really modified Studebakers and derided by many as "Packardbakers"), the Packard brand was retired with the coming of 1959. The Studebaker-Packard Corporation in 1962 reverted to again become Studebaker but it was to no avail, the last Studebaker being produced in 1967.
FDR & Ford
1937 Ford V8 Phaeton
As the American car buyer came to prefer
the creature comforts offered by closed coupés & sedans or convertibles (with
proper, winding windows), sales of the more basically configured roadsters and
phaetons began in the 1930s rapidly to decline.
The exotic dual cowl phaetons continued to appeal to those who wanted
something extravagant in which to be chauffeured on warm, sunny days but for
those for whom economics dictated ownership of a single vehicle, the
attractions of some protection from the elements was attractive, especially in a
northern winter. Surprisingly, it was
Ford, a pioneer (if not the originator) in the techniques of mass-production
and the optimization of economies of scale which kept the roadster and phaeton
on the books longer than most, their last roadster built in 1937 and the final
phaeton the following year although production in 1938 totaled but 1169 cars,
little more than an administrative inconvenience to a company which measured
its output in chunks of tens of thousands.
When the Ford line was updated for 1939, the phaeton was deleted from
the list.
Franklin Delano Roosevelt’s (FDR,
1882–1945, US president 1933-1945) 1936 Ford V8 Phaeton; his New York license
plate was “3”, the governor was allocated “1” and the lieutenant governor “2” (an allocation which reflects late eighteenth century political thought in most of the states). Afflicted by polio, FDR’s cars were fitted
with hand controls for the brake and clutch, a cigarette
dispenser always included.
2004 Volkswagen Phaeton W12.
A Volkswagen which should have been an Audi
or (not inconceivably) a Lamborghini (both brands part of the VW conglomerate), the
VW Phaeton was produced between 2002-2016 as a four-door sedan in a standard
and long-wheelbase configuration, the Phaeton name nothing to do with the
traditional definition and chosen presumably because it was thought to impart
some vague notion of exclusivity and wealth.
That was MBA marketing-think and probably made sense but what did not
was the belief it would re-position perceptions of the VW name as a true luxury
brand, the "modest success" enjoyed when the W8 engine was offered at
high-price in the smaller VW Passat between 2001-2004 seemingly not a
sufficiently salutatory lesson. Why the
MBAs didn’t take note of why Toyota created Lexus (so they would have their own
Audi) isn’t clear but they may have been the same folk who couldn’t understand the
Maybach name made sense positioned below Mercedes-Benz, not above. The principles used in the washing powder business don’t always translate to other sectors.
Mercedes-Benz 600 Landaulet and (SWB)
standard sedans.
The
1970 Pullman Landaulet (one of twelve known informally as the "presidential" because the folding portion of the roof extended to the driver's compartment, the other 58 Landaulets having a convertible top only over the rear seat) was purchased by the Romanian government and used by comrade
president Nicolae Ceaușescu (1918–1989; general secretary of the Romanian
Communist Party 1965-1989) until he and his wife were executed (by AK47) after
a “people's tribunal” held a brief trial, the swiftness of which was aided by the court-appointed defense counsel who declared them both guilty of the genocide of which, among other crimes, they were charged. Considering the fate of
other fallen dictators, their end was less gruesome than might have been
expected. Comrade Josip Broz Tito
(1892–1980; prime-minister or president of Yugoslavia 1944-1980) had a similar
car (among other 600s) but he died undisturbed in his bed. The
blue SWB (short wheelbase) car to the rear is one of the few SWB models fitted
with a divider between the front & rear compartments including hand-crafted
timber writing tables and a refrigerated bar in the centre console. It was delivered in 1977 to the Iranian
diplomatic service and maintained for the Shah’s use.
The 1969 SWB to the right (identified as a US market car by the disfiguring headlight treatment) had a less eventful past, purchased by a California real estate developer, who took advantage of the Mercedes-Benz European Delivery Program (discontinued in 2020 after some sixty years), collecting the 600 from the Stuttgart factory. With due respect to Californian property developers (and Pope Paul VI (1897-1978; pope 1963-1978) who had a very special one), more than any other car the 600 seemed to attract dictators, leading drug dealers, megalomaniacs and those with dubious past or present (many owing several), the roll-call including Coco Chanel, Herbert von Karajan, Daniel arap Moi, comrade Chairman Mao, comrade Deng Xiaoping (who inherited his from the chairman), comrade Kim Il-Sung (The Great Leader), comrade Kim Jong-il (The Dear Leader), comrade Kim Jong-un (The Supreme Leader) (the DPRK's brace of presidential Landaulets passed down the line along with the rest of North Korea), comrade Enver Hoxha, Papa Doc Duvalier, Baby Doc Duvalier (another family inheritance), Ferdinand Marcos, Hastings Banda, Hosni Mubarak, Idi Amin, comrade Josip Broz Tito, Jean-Bédel Bokassa, John Vorster, PW Botha, FW De Klerk (who for whatever reason found his government-owned 600 embarrassingly large and otherwise excessive), comrade Leonid Brezhnev (his three successors stuck to ZILs), the last Shah of Iran, General Zia Ul Haq, Mobutu Sese Seko, comrade Nicolae Ceaușescu, Omar Bongo, Park Chung Hee, Pablo Escobar, Robert Mugabe, Saddam Hussein, Silvio Berlusconi and Zulfiqar Ali Bhutto. Of course, just as the reputation the 600 gained from such associations was beginning to be forgotten, it emerged one was owned by Jeremy Clarkson and there may be no recovering from that.
600s at the Tehran Car Museum.In exile, the Shah of Iran died of natural causes after being
deposed in the 1979 revolution which created the Islamic Republic of Iran under
the rule of the Imam, Ayatollah Ruhollah Khomeini (1900-1989; Supreme Leader,
Islamic Republic of Iran, 1979-1989). The ayatollah's taste in cars was more modest but three of the Shah's Mercedes-Benz 600s are among the dozens on display (over a hundred in storage or undergoing restoration) at the Tehran Car Museum, open to the public Sunday-Wednesday (09:00-17:30) & Thurdsay & Friday (09:00-18:30). It is closed on Saturday. The museum is located at Azadi Square, Special Karaj Road, near Sepah Store while the office is situated on Resalat Highway, not far from Africa Highway, at the Foundation of the Oppressed, Building Number One, Fourth Floor, Cultural Institute of Museums.
That class of clientele associated with the 600 wasn't as drawn to the VW Phaeton. For the top VW there were six cylinder petrol and diesel
engines and even a V10 diesel but what attracted most interest (if not buyers)
was the choice of a 4.2 litre (255 cubic inch) V8 or a 6.0 litre (366 cubic
inch) W12, the most potent of the latter rated at a then impressive 444
horsepower (331 kW). Unfortunately, most
who could afford the hefty price lingered not long over the impressive
specification but focused instead on the badge, still so associated with the
old Beetle. By all accounts, the Phaeton
was a fine piece of engineering and highly regarded by the critics but over
fifteen years, fewer than 85,000 were sold, the line never profitable and the
depreciation on the W12 was famously high, the failure of the range always
explained by the lack of cachet the VW brand enjoyed at that end of the
market. Failure is however a relative
term, Mercedes-Benz in the eighteen-odd years between 1963-1981 managed to
produce only 2677 of their sinister 600s yet it lent the marque a luster which
lingers to this day, despite tireless efforts by the the MBAs to devalue things. Although doubtlessly also sold at a loss,
Mercedes-Benz gained much from the 600; VW got little from the Phaeton.