Curious

Curious (pronounced kyoor-ee-uhs)

(1) Eager to learn or know; inquisitive; interested, inquiring

(2) Prying; meddlesome, overly inquisitive.

(3) Arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange.

(4) Made or prepared skilfully (archaic).

(5) Done with painstaking accuracy or attention to detail (archaic).

(6) Careful; fastidious (archaic).

(7) Marked by intricacy or subtlety (archaic).

(8) In inorganic chemistry, containing or pertaining to trivalent curium (rare).

1275–1325: From the Middle English curious, from the Old French curius (solicitous, anxious, inquisitive; odd, strange (which endures in Modern French as curieux)), from the Latin cūriōsus (careful, diligent; inquiring eagerly, meddlesome, inquisitive), the construct being cūri- (a combining form of cūra (care) + -ōsus .  The –ōsus suffix (familiar in English as –ous) was from Classical Latin from -ōnt-to-s from -o-wont-to-s, the latter form a combination of two primitive Indo-European suffixes: -went & -wont.  Related to these were –entus and the Ancient Greek -εις (-eis) and all were used to form adjectives from nouns.  In Latin, -ōsus was added to a noun to form an adjective indicating an abundance of that noun.  The English word was cognate with Italian curioso, the Occitan curios, the Portuguese curioso and the Spanish curioso.  The original sense in the early fourteenth century appears to have been “subtle, sophisticated” but by the late 1300s this had been augmented by “eager to know, inquisitive, desirous of seeing” (often in a bad (ie “busybody”) sense and also “wrought with or requiring care and art”, all these meaning reflecting the Latin original.  The objective sense of “exciting curiosity” was in use by at least 1715 but in booksellers' catalogues of the mid-nineteenth century, the word was a euphemism for “erotic, pornographic”, such material called curiosa the Latin neuter plural of cūriōsus.  That was not however what was in the mind of Charles Dickens (1812–1870) when he wrote The Old Curiosity Shop (1840-1841).

The derived forms include noncurious, overcurious, supercurious, uncurious & incuruious.  Both uncurious and incurious are rare and between them there is a difference in meaning and usage, but it is much weaker and less consistently observed than the distinction drawn (though not always observed) between disinterest and uninterest.  Incurious means “lacking curiosity; not inclined to inquire or wonder” and often carries a critical or evaluative tone, implying intellectual complacency or narrow-mindedness; it can be applied to individuals but seems more often used of groups.  Uncurious means “usually not curious” and tends to be descriptive rather than judgmental.  Being rarely used and obscure in what exactly is denoted, some style guides list them as awkward and best avoided, recommending being explicit about what is meant.  Curious is an adjective, curiousness & curiosity are nouns, curiously is an adverb; the noun plural curiosities.  The comparative more curious or curiouser and the superlative most curious or curiousest

The proverb “curiosity killed the cat” means “one should not be curious about things that don’t concern one”.  The phrase “curiouser and curiouser” comes from Alice’s Adventures in Wonderland (1865) by the English author Lewis Carroll (pen name of Charles Lutwidge Dodgson (1832–1898)).  As a modern, idiomatic form, it’s used to describe or react to an increasingly mysterious or peculiar situation (though usually not one thought threatening).  Alice made her famous exclamation after experiences increasingly bizarre transformations and other strange events in Wonderland; later, what was described would be thought surrealistic.  The phrase has endured and it appears often in literature and popular culture, London’s Victoria and Albert Museum even holding the Alice: Curiouser and Curiouser event.  The author’s use of “bad English” was deliberate, a device to convey the child’s sense of bewildered confusion.  In standard English, the comparative of "curious" is “more curious” with the –er suffix usually appended to words with one or two syllables.  The word “curiouser” thus inhabits a special niche in that although mainstream dictionaries usually list it as “informal” or “non-standard” (ie “wrong”), unlike most “mistakes”, because it’s a literary reference, it’s a “respectable” word (if used in the phrase).  In that, it’s something like “it ain’t necessarily so”.

Depiction of the mad hatter’s tea party by Sir John Tenniel (1820-1914) in an edition called Nursery Alice (1890), an abridged version of Alice's Adventures in Wonderland intended for children under five (the original drawing now held by the British Museum).  The book contained 20 illustrations by Sir John who also provided the artwork for the full-length publication.  A fine craftsman, Sir John was noted also for his moustache which “out-Nietzsched” Friedrich Nietzsche (1844–1900).  Despite much later speculation, no evidence has ever emerged to suggest Lewis Carroll was under the influence of drugs when writing the “Alice” books

Special derived adjectival uses of curious include the portmanteau word “epicurious” (curious about food, especially wishing to try new dishes and cuisines), the construct being epicu(reean) +‎ (cu)rious.  Although the notion of Epicureans (those who are followers of Epicureanism) being focused on food is overstated, that’s the way the word usually appears in popular use.  “Indy-curious” is from UK politics and refers to those interested in the possibility of independence for Wales, without necessarily being a supporter of the proposal.  Those who are “veg-curious” are interested in or contemplating a vegetarian or vegan diet.

The word “curious” became an element in the punch-lines of some “gay jokes” (a now extinct species outside the gay community) but survived in derived forms in sexology, presumably because they can be used neutrally.  The constructs include (1) “pancurious” (exhibiting a state of uncertainty about one's pansexual or panromantic status), (2) “bi-curious” (interested in having relationships with both men and women, curious about one's potential bisexuality; considering a first sexual experience with a member of the same sex (used especially of heterosexuals), (3) gay-curious (curious about one's homosexuality; curious to try homosexuality (4) homocurious (questioning whether one is homosexual), (5) polycurious (curious about or open to polyamory; potentially interested in having relationships with multiple partners and (6) trans-curious (interested in one's potential transness or the experience of a sexual encounter with a trans person.  None of these forms seem to be in frequent use and some may have been created to “cover the field” and there may be some overlap (such as between pancurious and polycurious) and that at least some may be spectrum conditions seems implicit in the way dictionaries list comparative and superlative forms (eg more bi-curious; most bi-curious).

The synonyms include enquiring, inquiring; exquisitive; investigative and the now rare peery, the latter a use of curious in the vein of the “meddling priest” (ie a “busybody” tending to ask questions or wishing to explore or investigate matters not of their concern).  Such a person could be labelled a quidnunc (gossip-monger, one who is curious to know everything that happens) a word (originally as quid nunc) from the early 1700s, the construct being the Latin quid (what? (neuter of interrogative pronoun quis (who?) from the primitive Indo-European root kwo-, stem of relative and interrogative pronouns)) + nunc (now); the idea was of someone habitually asking “What's the news?” and that phrase was one with which for decades the press baron Lord Beaverbrook (Maxwell Aitken, 1879-1964) would pester his editors.  The other group of synonyms reference the word in its “funny-peculiar” sense and include queer, curious: weird, odd, strange & bizarre.  Such an individual, concept or object can be called “a curiosity” and that’s reflected in the noun “curio” which dates from 1851 and meant originally “piece of bric-a-brac from the Far East” and was a short form of curiosity in the mid seventeenth century sense of “object of interest”’ by the 1890s it was in use to refer to rare or interesting bric-a-brac (or just about anything otherwise unclassified) from anywhere.  The related curioso was in use by the 1650s and for two centuries-odd was a word describing “one who is curious" (of science, art, metaphysics and such) or “one who admires or collects curiosities”; it was from the Italian curioso (a curious soul (person)).

1971 Plymouths in Curious Yellow (code GY3): 'Cuda 340 (left) and GTX (right). 

Although buyers of Ferraris, Porsches, Lamborghinis and such still often order cars in bright colors, most of the world’s fleet had for some years been restricted mostly to white, black and variants of silver & gray; it’s a phase the world is going through and it can’t be predicted how long this visually sober ere will last.  In the US in the late 1960s it was different and like other manufacturers, Chrysler had some history in the coining of fanciful names for the “High Impact” colors dating from the psychedelic era.  Emerging from their marketing departments came Plum Crazy, In-Violet, Tor Red, Limelight, Sub Lime, Sassy Grass, Panther Pink, Moulin Rouge, Top Banana, Lemon Twist & Citron Yella.  That the most lurid colors vanished during the 1970s was not because of changing tastes but in response to environmental & public health legislation which banned the use of lead in automotive paints; without the additive, production of the bright colours was prohibitively expensive.  Advances in chemistry meant that by the twenty-first century brightness could be achieved without the addition of lead so Dodge revived psychedelia for a new generation although Sub Lime became Sublime.

Criterion's re-issue of I Am Curious (Blue) and I Am Curious (Blue) with edited (colorized) artwork.  The original posters were monochrome.  

Two years into the first administration of Richard Nixon (1913-1994; US VPOTUS 1953-1961 & POTUS 1969-1974), and a year on from his declaration of a “War on Drugs”, it was obvious the psychedelic era was over but bright colors were still popular so come were carried over although the advertising became noticeably “less druggy”.  Although it may be an industry myth, the story told is that Plum Crazy & In-Violet (lurid shades of purple) were in 1969 late additions because the killjoy board refused to sign-off on Statutory Grape but despite that, Plymouth for 1971 decided to change the name of their vibrant hue of yellow from “Citron Yella” to “Curious Yellow” (code GY3), that apparently borrowed from the controversial 1967 Swedish erotic film I Am Curious (Yellow), directed by Vilgot Sjöman (1924-2006); it was followed the following year by I Am Curious (Blue), the two intended originally as 3½ hour epic.  As promoted at the time, the films were advertised as “I Am Curious: A Film in Yellow” and “I Am Curious: A Film in Blue”, the mention of the colors an allusion to the Swedish flag.

Lindsay Lohan does her bit to revive Chrysler’s 1971 Curious Yellow, the New York Post’s Alexa magazine, 5 December 2024.

A footnote to the earlier film is an uncredited appearance by Olof Palme (1927–1986; Prime Minister of Sweden 1969-1976 & 1982-1986) whose assassination remains unsolved. The films are very much period pieces of a time when on-screen depictions of sex were for the first time in some places liberated from most censorship and while this produced an entire genre of blends of eroticism and pornography, some directors couldn’t resist interpolating political commentary (of the left and right); at the time, just about everything (sex included) could be sociological.  Critic and audiences mostly were unconvinced but films like the “Curious” brace and Michelangelo Antonioni’s (1912–2007) Zabriskie Point (1970) later gained a cult following.  Problems encountered during production resulted in the release of Zabriskie Point being delayed until 1970 but in retrospective this was a blessing because if anyone doubted the spirit of the 1960s had died, the film was there to remove all doubt.  A commercial failure, visually, it remains a feast for students of pre-digital cinematography and some maintain the best way to enjoy subsequent viewings is to mute the sound and play the soundtrack on repeat; unsynchronized with the scenes, its an experience rewarding in its own way.  

Mercury

Mercury (pronounced mur-kyuh-ree)

(1) In chemistry, a heavy, silver-white, highly toxic metallic element (uniquely liquid at room temperature), once widely used in barometers & thermometers and still a component of pesticides & pharmaceutical preparations.  In industrial use it provides the reflecting surface of mirrors, can still be a part of dental amalgams and is used in some switches, mercury-vapor lamps, and other electric apparatus.  It’s also used as a catalyst in laboratories.  Symbol: Hg; atomic weight: 200.59; atomic number: 80; specific gravity: 13.546 at 20°C; freezing point: −38.9°C; boiling point: 357°C.  It’s known also as quicksilver or hydrargyrum.

(2) In clinical pharmacology, the metal as used in various organic and inorganic compounds, used usually to treat infections of the skin.

(3) In mythology, the Roman god who served as messenger of the gods and was also the god of commerce, thievery, eloquence, and science, identified with the Greek god Hermes (initial capital letter).

(4) In astronomy, the planet nearest the sun, having a diameter of 3,031 miles (4,878 km), a mean distance from the sun of 36 million miles (57.9 million km), and a period of revolution of 87.96 days, and having no satellites; the smallest planet in the solar system (diameter and mass: respectively 38 and 5.4% that of earth) (initial capital letter).

(5) Borrowing from mythology, a messenger, especially a carrier of news (largely archaic).

(6) In botany, any plant belonging to the genus Mercurialis, of the spurge family, especially the poisonous, weedy M. perennis of Europe.  Historically, it was most associated with the annual mercury (Mercurialis annua), once cultivated for medicinal properties (the fourteenth century French mercury or herb mercury).

(7) In botany, a similar edible plant (Blitum bonus-henricus), otherwise known since the fifteenth century as English mercury or allgood.

(8) In botany, in eighteenth century US regional use, the poison oak or poison ivy.

(9) In the history of US aerospace, one of a series of U.S. spacecraft, carrying one astronaut and the first US vehicle to achieve suborbital and orbital manned spaceflights (initial capital letter).

(10) Liveliness, volatility (obsolete since the mid-nineteenth century).

1300–1350: From the Middle English Mercurie, from the Medieval Latin, from the Classical Latin Mercurius (messenger of Jupiter, god of commerce) and related to merx (merchandise),  Mercury, mercuriality & mercurialist are nouns, mercurial is a noun & adjective, mercurous, intramercurial & mercuric are adjectives and mercurially is an adverb; the noun plural is mercuries.

The late fourteenth century adjective mercurial (pertaining to or under the influence of the planet Mercury) evolved by the 1590s to include the sense “pertaining to the god Mercury, having the form or qualities attributed to Mercury (a reference to his role as god of trade or as herald and guide)”.  The meaning “light-hearted, sprightly, volatile, changeable, quick” was in use by the 1640s and was intended to suggest the qualities supposed to characterize those born under the planet Mercury, these based on the conduct of the god Mercury (which seems a generous interpretation given some of his antics), probably also partly by association with the qualities of quicksilver. A variant in this sense was the now rare noun mercurious, in use by the 1590s.  The adjective mercuric (relating to or containing mercury) dates from 1828 and in chemistry applied specifically applied to compounds in which each atom of mercury was regarded as bivalent.  Mercurous was by the 1840s applied to those in which two atoms of mercury are regarded as forming a bivalent radical. 

In the mythology of Antiquity, the Roman Mercury (or Mercurius) was identified with the Greek Hermes, protecting travelers in general and merchants in particular.  He was depicted as the messenger of Jupiter and in some tales even as his agent in some of Jupiter’s amorous ventures (famously in Amphytrion (circa 188 BC) by the playwright Titus Maccius Plautus (circa 254–184 BC)).  The location of Rome’s first Temple of Mercury was chosen because it was so close to both the port and the commercial precinct, the god of commerce thus well-placed.  Although it’s not entirely certain, the structure was thought to date from 496 BC and historians note the sanctuary was built outside the pomerium (the city’s religious boundary), leading to speculation the cult may have been of foreign origin.  Mercury’s attributes included the caduceus (the wand), a variety of very fetching broad-brimmed hats, winged sandals (essential for one so “fleet of foot” and the purse (symbolizing the profits merchants gained from their trade).  The tales from Antiquity are not consistent (and in some cases contradictory but Mercury in some traditions was the father of Evander or of Lares (charged with the supervision of crossroads and prosperity); Lares was born after Mercury raped Lara, the water Nymph in the kingdom of the dead.  The identification of Mercury with the Greek Hermes was ancient but in the early medieval period he was linked also with the Germanic Woden and noting his role as a messenger and conveyor of information, since the mid-seventeenth century Mercury was often used as a name for newspapers although has been a common name for a newspaper and some critics have adapted it for their own purposes: In Australia the newspaper the Hobart Mercury was in the 1980s sometimes derisively called the “Hobart Mockery”.

The phrase “mad as a hatter” came from idiomatic English use and was applied to someone thought “insane or crazy”; it’s thus a companion to “barking mad” and “mad as a meat axe”.  It’s believed the origin lay in observation of those employed on the hat-making industry in the nineteenth century; they were prone to mercury poisoning from the chemicals used to make felt.  The manifestations of the condition (known as erethism) included neurological symptoms such as confusion, an inability to maintain concentration, trembling & twitching, irritability and bouts of sustained irrational behaviour, the cognative decline usually severe and sustained.  In the vernacular of the age, the unfortunate occupation hazard in industrial millinery was known as the “hatters' shakes”.  “Mad as a hatter” was in use by the early 1800s and was picked up by Lewis Carroll (pen name of Charles Lutwidge Dodgson (1832–1898)) for the memorable character of the Mad Hatter in Alice's Adventures in Wonderland (1865).

Auto castrato: Hat maker Boston Corbett (born Thomas Corbett (1832-circa 1890).

London-born Mr Corbett’s family emigrated to the US when he was young and, settling in the north-east, he established himself as a hat-maker, then a major industry.  His life appears to have been settled until in 1858 he suffered the tragic loss of his wife and first born during childbirth, his grief leading to chronic alcoholism and his downward spiral continued until a Boston street evangelist converted him to Christianity, the consequence of which he became something like what would come to be called a “born again”.  So intense was his newfound faith he forswore alcohol, grew his hair and beard long to resemble Jesus, adopted the name Boston Corbett in honor of the city of his spiritual rebirth and was baptised by a Methodist minister.

Whether it was the presence of the Lord or the result of his derangement from a combination of mercury poisoning and alcohol abuse, his religious zeal can’t be denied because in 1858 while preaching in the street, he was propositioned by a brace of prostitutes who must have be quite demonstrative because immediately be became aroused and, disgusted by his moral weakness, repaired to his home where, using a pair of milliners scissors, he cut an incision in his scrotum, then removed his testicles.  He may have had in mind a passage from Scripture: “For there are some eunuchs, which were so born from their mother's womb: and there are some eunuchs, which were made eunuchs of men: and there be eunuchs, which have made themselves eunuchs for the kingdom of heaven's sake. He that is able to receive it, let him receive it.” (Matthew 19:12, King James Version of the Bible (KJV, 1611)).  The theological assurance must have been bracing because after his impromptu act of self-castration, not until he’s completed his prayers, enjoyed his dinner and taken his evening stroll through the city did he admit himself to Massachusetts General Hospital.

Service in the Union Army during the US Civil War (1861-1965) followed and he distinguished himself in that bloody slaughter by displaying bravery to the point of being wholly indifferent to the prospect of death, presumably on the basis whatever happened would be God’s will although he may have approached combat in the spirit of one passage in Joseph Heller’s (1923-1999) Catch-22 (1961): “They’re not going to send a crazy man out to be killed, are they?”  “Who else will go?”  Mr Corbett was still with his unit when, ten days after the assassination of Abraham Lincoln (1809–1865; US president 1861-1865), he was part of a detachment tasked with hunting don the gunman, actor John Wilkes Booth (1838–1865); midway during the pursuit he led a church service in which he included the blessing: “O Lord, lay not innocent blood to our charge, but bring the guilty speedily to punishment.”

Depiction of the mad hatter’s tea party by Sir John Tenniel (1820-1914) in an edition called Nursery Alice (1890), an abridged version of Alice's Adventures in Wonderland intended for children under five (the original drawing now held by the British Museum).  The book contained 20 illustrations by Sir John who also provided the artwork for the full-length publication.  A fine craftsman, Sir John was noted also for his moustache which “out-Nietzsched” Friedrich Nietzsche (1844–1900).  Despite much later speculation, no evidence has ever emerged to suggest Lewis Carroll was under the influence of drugs when writing the “Alice” books.   

Booth eventually was traced to a tobacco barn in Virginia and, allegedly, after negotiations for his surrender proved fruitless, the structure was set ablaze and it was at this point Mr Corbett shot Booth who died shortly afterwards.  That didn’t please the authorities which, suspicious a wider conspiracy (orchestrated by forces “in the South” might be afoot, wished to have the suspect alive to be interrogated.  Mr Corban’s assertion “God Almighty directed me to” was thought not a great deal of help.  Although he escaped punishment for his act, his subsequent life was unhappy and struggling to find gainful employment, he worked as an itinerant preacher but was haunted by the belief he was being pursued by those seeking revenge for Booth's death.  Institutionalised in 1886, after two years he escaped the lunatic asylum and vanished and although there are accounts of him drowning, being murdered by ex-Confederate soldiers and dying in a fire, the rest of his life remains a mystery. 

Vintage wall thermometer: As the temperature increased, the mercury expanded in volume and rose (hence "mercury rising").  The red colour was achieved with the addition of a dye.

The origin of the chemical name of mercury (Hg) reflects the influence of Scientific Latin on early-modern chemistry; Hg is an abbreviation of the Latin name of the element: hydrargium (literally “water-silver”), from the Ancient Greek hydrargyros (liquid silver), an allusion to its unique quality of being a silvery liquid when at room temperature (all other metals being solid).  The older English name was quicksilver (still prevalent in literary & poetic circles) which was coined in the sense of “living silver”, a reference to the liquid tending to move “like a living thing” when provoked with the slight provocation.  The “quick” referred not to speed but “alive” in the sense of the Biblical phrase “the quick and the dead”.  Alchemists called it azoth and in medical and sometimes chemical use that’s still occasionally seen.  As late as the fifteenth century, in mainstream Western science the orthodox view was that mercury was one of the elemental principles thought present in all metals.  In Antiquity, it was prepared from cinnabar and was then one of the seven known metals (bodies terrestrial), coupled in astrology and alchemy with the seven known heavenly bodies (the others: Sun/gold, Moon/silver, Mars/iron, Saturn/lead, Jupiter/tin, Venus/copper.  In idiomatic use, (with a definite article), because of the use in barometers & thermometers, “the mercury” was a reference to temperature thus “mercury rising” meant “warmer”, the use dating from the seventeenth century and it has persisted even as the devices have moved to digital technology.  The name mercury was adopted because the stuff flows quickly about, recalling the Roman god who was the “swift-footed messenger of the gods”.

The same rationale appealed to the astronomers of Antiquity who noted the swift movement of the planet which required only 88 days for each solar orbit.  Mercury is sometimes visible from the Earth as a morning or evening star and in our solar system and is the both the smallest and the closest planet to the Sun.  Second in density only to Earth, it’s a lifeless (as far as is known or seems possible) place with a cratered surface which makes it not dissimilar in appearance to Earth's Moon.  It behaves differently from Earth in that the rotational period of 58.6 days is two-thirds of its 88-day annual orbit, thus it makes three full axial rotations every two years.  The atmosphere is close to non-existent, something which, combined with the rotational & orbital dynamics and the proximity to the Sun produces rapid radiational cooling on its dark side, meaning the temperature range is greater than any other planet in our solar system (466°-184°C (870°-300°F)).  Being so close to the Sun, Mercury is visible only shortly before sunrise or after sunset, observation further hindered by Earth’s dust & pollution, this distorting the planet’s light which obliquely must pass through the lower atmosphere.  It wasn’t until circa 1300 that the Classical Latin name for the planet was adopted in English while a (presumably hypothetical) resident of the place was by 1755 a Mercurian or a century later as Mercurean.  The novel adjective intramercurial (being within the orbit of the planet Mercury) was coined in 1859 to describe a hypothetical planet orbiting between Mercury and the Sun.  The idea had existed among French astronomers since the 1840s but became a matter of some debate between 1860-1869 until observations of solar eclipses finally debunked the notion.  The origin of the noun amalgamation (act of compounding mercury with another metal), dating from the 1610s, was a noun of action from archaic verb amalgam (to alloy with mercury), the figurative, non-chemical sense of “a combining of different things into one uniform whole” in use by 1775.

Genuinely different and obvious a cut above a Ford: 1939 Mercury 8 Coupe.

Reflecting the philosophy of Henry Ford which put a premium on engineering and price, concepts like product differentiation & multi-brand market segmentation came late to the Ford Motor Company (FoMoCo).  Unlike General Motors (GM) which in the 1920s fielded as many as nine brand-names (and even by 1940 still had six), it wasn’t until 1938 that Ford added a third, using until then just Ford and Lincoln and even they operated as separate companies whereas GM maintained a divisional structure and an originally strictly defined hierarchy.  The debut in 1938 of the Mercury label, sitting on the pricing scale between Ford and Lincoln made sense in a way that, twenty years on, Edsel never did and, until internal cannibalization began in the 1960s, the Mercury brand worked well enough.  Even after that, the marketing momentum accrued over decades maintained Mercury’s viability and it wasn’t shuttered until 2011, a victim of the industry’s restructuring after the Global Financial Crisis (GFC 2008-2012).  Debatably, the Mercury brand may yet prove useful and, should a niche emerge, there may be a resurrection, Ford maintaining registration of the trademark.

A (slightly) better Ford LTD: 1969 Mercury Marquis Brougham four-door hardtop.

Perhaps it was the experience of GM which had discouraged FoMoCo.  Although Harvard had begun awarding MBAs since 1908, history unfortunately doesn’t record whether any of them were involved in the brand-name proliferation decision of the mid 1920s which saw the introduction of companion offerings to four of GM’s five existing divisions, only the entry-level Chevrolet not augmented.  The new brands, slotted above or below depending on where the perceived price-gap existed, mean GM suddenly was marketing nine products (rungs on the "Sloan ladder") in competition with Ford offering two and one probably didn’t need a MBA to conclude only one approach was at least tending towards being correct.  As things turned out, GM’s approach was never given the chance fully to explore the possibilities, the effects of the Great Depression of the 1930s suppressing demand in the economy to an extent then not in living memory, necessitating downsizing in just about every industrial sector.  Axed by GM in 1931 was Viking (Oldsmobile’s companion), Marquette (added to Buick) and Oakland (actually usurped by its nominal companion, Pontiac).  LaSalle (a lower-priced Cadillac) survived the cull… for a while.

The so-called “Sloan ladder of success” was conceived by Alfred P Sloan (1875–1966; president of General Motors (GM) 1923-1937 and chairman of the board 1937-1946)) and the idea was that as a customer’s wealth increased, they would take the “next step on the ladder”; by 1930 that ladder had nine rungs with Chevrolet at the bottom and Cadillac the top.  That meant the “middle class” had seven GM brands to choose from, all positioned at ascending “price points” and a customer could advertise their increasing wealth and upward social mobility by moving up a rung, trading in their car for one a rung (or more) up in the hierarchy.  For the system to work, it was important the products of one division not trespass into the bailiwick of another and in Mr Sloan's time, there was the intra-corporate discipline to see this was enforced.

Of course, while one can climb a ladder, one can also climb down and a former Cadillac buyer finding themselves in circumstances so reduced as to have to visit the Chevrolet dealer might have been said to be on the “Sloan ladder of failure”.  Nor was it socially obligatory for the rich to ascend to the top rung.  Before her first husband became president, Jacqueline Kennedy (1929-1994; US First Lady 1961-1963) went to old Joe Kennedy (1888–1969) and told him she’d like to buy a Ford Thunderbird on the basis: “What could be More American than that?”  Promptly she was told: “The Kennedys drive Buicks!”  Actually even that wasn’t always true because the car Ted Kennedy (1932–2009) drove off a bridge in the “Chappaquiddick Incident” was a 1967 Oldsmobile Delmont 88 (not even the most expensive Oldsmobile) which belonged to his mother.  The crash happened shortly before midnight on 18 July 1969, after the then senator had left a cocktail party in the company of Mary Jo Kopechne (1940-1969) who had worked on Robert F Kennedy’s (RFK, 1925–1968; US attorney general 1961-1964) presidential campaign in 1968.  Ms Kopechne died in the crash, Senator Kennedy not reporting the matter for more than ten hours after he left the scene.  The ladder was fully evolved by 1929, the rungs tagged thus:

Chevrolet: The entry-level range with the lowest price; a high volume “value for money” pitch using the concept perfected by Ford's Model T (1908-1927).

Pontiac: Introduced in 1926, the Pontiac would once perhaps have been called the “Chevrolet Deluxe” but it was in the 1920s the ages of mass-consumerism and modern marketing began; the creation of a separate nameplate was an indication of how the techniques of capitalism were evolving.

Oldsmobile: Before the brand-name proliferation, Oldsmobile was GM’s classic “middle-class” car, sitting between Chevrolet and Buick.

Marquette: Marquette existed only between 1929–1930 and was a product of a gap existing in Mr Sloan’s price-point structure between Oldsmobile and Buick.  Again, the view was it was better to have a defined range in the segment rather than an “Oldsmobile Deluxe” or dilute the appeal of the next rung with a lower-cost Buick.

Oakland: Oakland was unusual in that it pre-existed Pontiac, the latter introduced as Oakland’s more expensive companion but, because Pontiac proved much more successful, it would survive the later cull while Oakland would be axed.

Buick: The classic upper-middle-class brand, offering luxury and performance but without the exclusivity of a Cadillac.

Viking: Another short-lived (1929–1930) venture, Viking was the premium companion to Oldsmobile and slotted between Buick and LaSalle.

LaSalle: Best thought of as cheaper Cadillac, it was another of the brands there to avoid diluting things with an “entry level Cadillac” which of course it was in all but name.

Cadillac: The top rung, competing not only high-end domestic brands like Packard, Duesenberg and Lincoln but also the best of the Europeans.

The effects of the Great Depression meant the experiment didn’t last and GM would soon to revert to six divisions, the newcomers Viking and Marquette axed while Pontiac, which had proved both more successful and profitable than the shuttered Oakland, survived, joining LaSalle which lingered until 1940 and then there were five.  Even then five was debatably at least one too many but the ladder survived into the post-war years when economic conditions suited the structure and by the mid-1950s both Ford and Chrysler were emulating the model although for both it proved a brief fling.  By the twenty-first century, GM was down to three (Chevrolet, Buick & Cadillac), Ford two (Ford & Lincoln) and Chrysler two (Dodge & Chrysler (although they separated the pickup business as RAM)).

Ford in the late 1930s had clearly been thinking about how to cover the widely understood "price-points" in the market, most of which existed between the mass-market Fords and the big Lincolns, the latter a very expensive range.  One toe in the water of brand-proliferation was the creation in 1937 of "De Luxe Ford" which, despite some of the hints in the advertising, was neither a separate company nor even a division; it was described by historians of the industry as "a marque within a marque" which, organizationally, was generous.  Structurally, this seems little different to the approach the company had been using since 1930 when it introduced a “Deluxe” trim option for certain models which could be ordered to make the “standard” Ford a little better appointed but the 1937 De Luxe Fords were more plausibly different because some relative minor changes to panels and detailing did make the two “marques” visually distinct.  The Deluxe vs De Luxe spelling was perhaps a touch too subtle to be noticed by many.     

The De Luxe Ford line was deliberately positioned between Ford and Lincoln but intriguingly, at the same time, Ford introduced both a new, lower priced V12 Lincoln called the Lincoln-Zephyr and the Mercury range, all three of these ventures contesting the same, already crowded, space.  The De Luxe Ford “marque” would last only until 1940 although Ford’s Deluxe option remained on the books; it’s doubtful many outside Ford’s advertising agency noticed and to make things murkier still, in the late 1940s Ford also sold a "Super Deluxe".  It would seem Ford was hedging its bets and may have decided to persist with whichever of Mercury and De Luxe Ford proved most successful and as things transpired, that was Mercury so as the 1941 model year dawned, in the dealers’ brochures there were Fords, Mercurys, Lincoln-Zephyrs & Lincolns.  World War II of course intervened and when production resumed after the end of hostilities, that was simplified to Fords, Mercury & Lincoln, remaining that way until the mid-1950s when in a booming economy, the temptation to proliferate proved irresistible and the exclusive Continental division was created, followed by the infamous Edsel, the model spread of which over-lapped the pricing of both Ford and Mercury, an approach which seems to go beyond hedging.  The Continental experiment lasted barely two seasons and the Edsel just three, the latter a debacle which remains a case study in marketing departments.

A natural Mercury: 1955 Ford Thunderbird.

So by 1960 the corporation again offered just Fords, Mercurys & Lincolns but it was a troubled time for the latter, the huge Lincolns of the late 1950s, although technically quite an achievement in body engineering, had proved so unsuccessful that Ford’s new management seriously considered closing it down as well but it was saved when handed a prototype Ford Thunderbird coupé which was developed into the famous Lincolns of 1961-1969, remembered chiefly for the romantic four-door convertibles and being the cabriolet in which John Kennedy (JFK, 1917–1963; US president 1961-1963) was assassinated.  That was one of the Thunderbird’s footnotes in corporate history, the other being that when introduced in 1955 it was the first Ford blatantly to intrude on what, according to marketing theory, should have been the domain of Mercury, home of the up-market offerings.

Cannibalizing the corporation: 1965 Ford LTD.

The Thunderbird though was just the first act of trespass and fancier Fords continued to appear, the landmark being the LTD, which began in 1965 as a luxury trim-package for the Galaxie, something which proved so popular it soon became model in its own right, encouraging a host of imitators from the mass-market competition, the most successful of which was Chevrolet’s Caprice (that innovation in retrospect the first nail in the coffins of the now shuttered Pontiac & Oldsmobile).  However, like Pontiac & Oldsmobile, Mercury would endure for decades, all three surviving before being sacrificed in the wake of the GFC and between the debut of the LTD and the end of the line, there were many successful years but the rationale for the existence of Mercury which had been so well defined in 1938 when there was genuine product differentiation and a strict maintenance of price points, gradually was dissipated to the point that with the odd exception (such as the wildly successfully Mercury Cougars of the late 1960s), Fords and Lincolns were allowed to become little more than competitors in the same space and the brand never developed the sort of devoted following which might have transcended the sameness.  By the twenty-first century, there were few reasons to buy a Mercury because a Ford could be ordered in essentially identical form, usually for a little less money.

1968 Mercury Cougar GT-E 427: The tennis court hints at the target market, the GT-E very much a car for a gentleman who wanted the Mustang's performance without the blue-collar association.  A long wheelbase Food Mustang with a higher specification, the original Mercury Cougar (1967-1970) was the brand's great success story; not only over eight generations and 35-odd seasons was it the division's biggest-selling nameplate, it was also the last genuinely successful Mercury.  With only 357 made, the 1968 GT-E 427 was a tiny part of that (there were also 37 with the less desirable 428 V8, four of which were ordered with a four-speed manual transmission) but is remembered as the last use of the Le Mans winning 427 cubic inch (7.0 litre) V8 and the corporation's only 427 pony-car.  Civilized with hydraulic valve lifters and an automatic transmission, it was a glimpse of what might have been had Ford, as it once planned, put the 427 in a Mustang.

Another big, dangerous cat: Advertisement for the 1976 Mercury Cougar.  Despite the apparent implications, not until early in the twenty-first century would “cougar” pick up the informal meaning: “an older woman who seeks sexual relationships with much younger men”; Mercury truly was ahead of the linguistic curve.

The big cats have provided names for manufacturers to use for cars; there have been Tigers, Lions, Jaguars, Cheetahs and Leopards (there is even a Leopard tank, in production since 1965 and now in its third generation) and there was also the Mercury Cougar some three million of which were sold although the more forgettable models produced after the late 1970s bore scant resemblance, physically or conceptually to the classic original.  The press reports in 1967 made much of Ford’s admission the Mercury was an attempt to “build a Jaguar”, noting the statement was intended not to be read literally but rather an indication of a wish to build the sort of car which would appeal to someone who would buy a Jaguar.  The consensus at the time was Mercury had succeeded in building a fine car although whether many Jaguar customers were convinced isn’t known.  Some of the Cougars produced in the first four seasons of its long life were legitimate parts of the muscle car ecosystem but by 1976 when the above advertisement appeared, built on the intermediate Ford Torino’s platform, the Cougar it was little more than a slightly smaller Ford Thunderbird; that was bad enough but things would get worse.     

Xylo-punk band Crazy and the Brains performing Lindsay Lohan, recorded live, Mercury Lounge, New York City, 2013.  Punk bands are said still not widely to have adopted the xylophone.

Fork

Fork (pronounced fawrk)

(1) An instrument having two or more tines (popularly called prongs), for holding, lifting, etc., as an implement for handling food or any of various agricultural tools.

(2) Something resembling or suggesting this in form or conceptually.

(3) As tuning fork, instruments used (1) in the tuning of musical instruments and (2) by audiologists and others involved in the study or treatment of hearing.

(4) In machinery, a type of yoke; a pronged part of any device.

(5) A generalized description of the division into branches.

(6) In physical geography and cartography, by abstraction, the point or part at which a thing, as a river or a road, divides into branches; any of the branches into which a thing divides (and used by some as a convention to describe a principal tributary of a river.

(7) In horology, (in a lever escapement) the forked end of the lever engaging with the ruby pin.

(8) In bicycle & motorcycle design, the support of the front wheel axles, having the shape of a two-tined fork.

(9) In archery, the barbed head of an arrow.

(10) To pierce, raise, pitch, dig etc, with a fork.

(11) Metonymically (and analogous with the prongs of a pronged tool), to render something to resemble a fork or describe something using the shape as a metaphor.

(12) In chess, to maneuver so as to place two opponent's pieces under simultaneous attack by the same piece (most associated with moves involving the knight).

(13) In computer programming, to modify a software’s source code to create a version sufficiently different to be considered a separate path of development.

(14) To turn as indicated at a fork in a road, path etc.

(15) Figuratively, a point in time when a decision is taken.

(16) In fulminology (the scientific (as opposed to the artistic or religious) study of lightning), as "forked lightning", the type of atmospheric discharge of electricity which hits the ground in a bolt.

(17) In software development, content management & data management, figuratively (by abstraction, from a physical fork), a departure from having a single source of truth (SSOT) (unintentionally as originally defined but later also applied where the variation was intentional; metonymically, any of the instances of software, data sets etc, thus created.

(18) In World War II era British military jargon, the male crotch, used to indicate the genital area as a point of vulnerability in physical assault.

(19) in occupational slang, a clipping of forklift; any of the blades of a forklift (or, in plural, the set of blades), on which the goods to be raised are loaded.

(20) In saddlery, the upper front brow of a saddle bow, connected in the tree by the two saddle bars to the cantle on the other end.

(21) In slang, a gallows (obsolete).

(22) As a transitive verb, a euphemistic for “fuck” one of the variations on f***, ***k etc and used typically to circumvent text-based filters.

(23) In underground, extractive mining, the bottom of a sump into which the water of a mine drains; to bale a shaft dry.

(24) As the variant chork, an eating utensil made with a combination of chopstick & fork, intended for neophyte chopstick users.

Pre-1000: From the Middle English forke (digging fork), from the Old English force & forca (pitchfork, forked instrument, forked weapon; forked instrument used to torture), from the Proto-West Germanic furkō (fork), from the Latin furca (pitchfork, forked stake; gallows, beam, stake, support post, yoke) of uncertain origin. The Middle English was later reinforced by the Anglo-Norman & Old Northern French forque (it was from the Old French forche which French gained fourche), also from the Latin.  It was cognate with the Old Frisian forke, the North Frisian forck (fork), the Dutch vork (fork), the Danish vork (fork) and the German Forke (pitchfork).  The evolved Middle English form displaced the native Old English gafol, ġeafel & ġeafle (fork) (and the apparently regionally specific forcel (pitchfork) though the use from circa 1200 to mean “forked stake or post used as a prop when erecting a gallows” did for a while endure, probably because of the long-life of the architectural plans for a structure which demanded no change or functional improvement.

Representation of the forks the Linux operating system.  Software forks can extend, die off or merge with other forks.

The forks of The Latin furca (in its primary sense of “fork”) may be from the primitive Indo-European gherk & gherg (fork) although etymologists have never traced any explanation for the addition of the -c-, something which remains mysterious even if the word was influenced by the Proto-Germanic furkaz & firkalaz (stake, stick, pole, post) which was from the primitive Indo-European perg- (pole, post).  If such a link existed, it would relate the word to the Old English forclas pl (bolt), the Old Saxon ferkal (lock, bolt, bar), the Old Norse forkr (pole, staff, stick), the Norwegian fork (stick, bat) and the Swedish fork (pole).  The descendants in other languages include the Sranan Tongo forku, the Dutch vork, the Japanese フォーク (fōku), the Danish korf, the Kannada ಫೋರ್ಕ್ (phōrk), the Korean 포크 (pokeu), the Maori paoka, the Tamil போர்க் (pōrk) and the Telugu ఫోర్క్ (phōrk).  In many languages, the previous form was retained for most purposes while the English fork was adopted in the context of software development.

Forks can be designed for specific applications, this is a sardine fork, the dimensions dictated by the size of the standard sardine tin.

Although visitors from Western Europe discovered the novelty of the table fork in Constantinople as early as the eleventh century, the civilizing influence from Byzantium seems not to have come into use among the English nobility until the 1400s and the evidence suggest it didn’t come into common use before the early seventeenth century.  The critical moment is said to have come in 1601 when the celebrated traveller and writer Thomas Coryat (or Coryate) (circa 1577–1617) returned to London from one of his tours, bringing with him the then almost unknown table fork which he'd seen used in Italy.  This "continental affectation" made him the subject of mirth and playwrights dubbed him "the fork-carrying traveller" while the street was earthier, the nickname "Furcifer" (from the Latin meaning "fork-bearer, rascal") soon adopted.  Mr Coryat thus made one of the great contributions to the niceties of life, his other being the introduction to the  English language of the word "umbrella", another influence from Italy.

Cause and effect: The fork in the road.

In Lewis Carroll’s (1832–1898) Alice's Adventures in Wonderland (1865), when Alice comes to a fork in the road, she encounters the Cheshire Cat sitting in a tree:

Alice: “Would you tell me, please, which way I ought to go from here?”

Cat: “That depends a good deal on where you want to get to.”

Alice: “I don’t know.”

Cat: “Then it doesn't matter which way you go.”

One can see the cat’s point and a reductionist like Donald Rumsfeld (1932–2021: US defense secretary 1975-1977 & 2001-2006) there would have ended the exchange but the feline proved more helpful, telling Alice she’ll see the Mad Hatter and the March Hare if she goes in certain directions, implying that no matter which path she chooses, she’ll encounter strange characters.  That she did and the book is one of the most enjoyable flights of whimsy in English.

The idiomatic phrase “fork in the road” wasn’t in use early in the seventeenth century when translators were laboring to create the King James Bible (KJV, 1611) so “…the king of Babylon so stood at the parting of the way, at the head of the two ways…” appeared whereas by 1982 when the New King James Version (NKJV, 1982) was released, that term would have been archaic so the translation was rendered as “…the king of Babylon stands at the parting of the road, at the fork of the two roads…”.

Ezekiel 21:19-23; King James Version of the Bible (KJV, 1611):

Also, thou son of man, appoint thee two ways, that the sword of the king of Babylon may come: both twain shall come forth out of one land: and choose thou a place, choose it at the head of the way to the city. Appoint a way, that the sword may come to Rabbath of the Ammonites, and to Judah in Jerusalem the defenced. For the king of Babylon stood at the parting of the way, at the head of the two ways, to use divination: he made his arrows bright, he consulted with images, he looked in the liver. At his right hand was the divination for Jerusalem, to appoint captains, to open the mouth in the slaughter, to lift up the voice with shouting, to appoint battering rams against the gates, to cast a mount, and to build a fort. And it shall be unto them as a false divination in their sight, to them that have sworn oaths: but he will call to remembrance the iniquity, that they may be taken.

Ezekiel 21:19-23; New King James Version of the Bible (NKJV, 1982):

And son of man, appoint for yourself two ways for the sword of the king of Babylon to go; both of them shall go from the same land. Make a sign; put it at the head of the road to the city. Appoint a road for the sword to go to Rabbah of the Ammonites, and to Judah, into fortified Jerusalem. For the king of Babylon stands at the parting of the road, at the fork of the two roads, to use divination: he shakes the arrows, he consults the images, he looks at the liver. In his right hand is the divination for Jerusalem: to set up battering rams, to call for a slaughter, to lift the voice with shouting, to set battering rams against the gates, to heap up a siege mound, and to build a wall. And it will be to them like a false divination in the eyes of those who have sworn oaths with them; but he will bring their iniquity to remembrance, that they may be taken.

The KJV & NKJV closely are related but do in detail differ in the language used, the objective of the latter being to enhance readability while retaining the stylistic beauty and literary structure of the original.  Most obviously, the NKJV abandoned the use of archaic words and convention of grammar (thee, thou, ye, thy, thine, doeth, speaketh etc) which can make it difficult for modern readers to understand, rather as students can struggle with Shakespeare’s text, something not helped by lecturers reminding them of its beauty, a quality which often escapes the young.  The NKJV emerged from a reaction to some of the twentieth century translations which traditionalist readers thought had “descended” too far into everyday language; it was thus a compromise between greater readability and a preservation of the original tone.  Both the KJV & NKJV primarily used the Textus Receptus (received text) for the New Testament and Masoretic Text for the Old Testament and this approach differed from other modern translations (such as the New International Version (NIV, 1978) & English Standard Version (ESV, which 2001) used a wider sub-set of manuscripts, including older ones like the Alexandrian texts (Codex Vaticanus, Sinaiticus etc)  So, the NKJV is more “traditional” than modern translations but not as old-fashioned as the KJV and helpfully, unlike the KJV which provided hardly any footnotes about textual variants, the NKJV was generous, showing where differences existed between the major manuscript traditions (Textus Receptus, Alexandrian & Byzantine), a welcome layer of transparency but importantly, both used a formal equivalence (word-for-word) approach which put a premium on direct translation over paraphrasing, the latter technique much criticized in the later translations.

Historians of food note word seems first to have appeared in this context of eating utensils in an inventory of household goods from 1430 and they suggest, because their influence in culinary matters was strongest, it was probably from the Old North French forque.  It came to be applied to rivers from 1753 and of roads by 1839.  The use in bicycle design began in 1871 and this was adopted directly within twenty years when the first motorcycles appeared.  The chess move was first so-described in the 1650s while the old slang, forks "the two forefingers" was from 1812 and endures to this day as “the fork”.  In the world of cryptocurrencies, fork has been adopted with fetish-like enthusiasm to refer to (1) a split in the blockchain resulting from protocol disagreements, or (2) a branch of the blockchain resulting from such a split.

Lindsay Lohan with Tiramisu and cake-fork, Terry Richardson (b 1965) photoshoot, 2012.

The verb dates from the early fourteenth century in the sense of (1) “to divide in branches, go separate ways" & (2) "disagree, be inconsistent", both derived from the noun.  The transitive meaning "raise or pitch with a fork" is from 1812, used most frequently in the forms forked & forking while the slang verb phrase “fork (something) over” is from 1839 while “fork out” (give over) is from 1831).  The now obsolete legal slang “forking” in the forensic sense of a "disagreement among witnesses" dates from the turn of the fifteenth century.  The noun forkful was an agricultural term from the 1640s while the specialized fourchette (in reference to anatomical structures, from French fourchette (diminutive of fourche (a fork)) was from 1754.  The noun pitchfork (fork for lifting and pitching hay etc.) described the long-used implement constructed commonly with a long handle and two or three prongs first in the mid fourteenth century, altered (by the influence of pichen (to throw, thrust), from the early thirteenth century Middle English pic-forken, from pik (source of pike).  The verb use meaning "to lift or throw with a pitchfork," is noted from 1837.  The spork, an eating utensil which was fashioned by making several long indents in the bowl to create prongs debuted in 1909.

Der Gableschwanz Teufl: The Lockheed P-38 Lightning (1939-1945).  During World War II (1939-1945), the Luftwaffe’s (German air force) military slang for the twin-boomed Lockheed P-38 Lightning was Der Gableschwanz Teufl (the fork-tailed devil).

Novelty nail-art by US restaurant chain Denny's.  The manicure uses as a base a clean, white coat of lacquer, to which was added miniature plastic utensils, the index finger a fork, the middle finger a knife, the ring finger a spoon, and the pinky finger presumably a toothpick or it could be something more kinky.

The idiomatic “speak with forked tongue” to indicate duplicitous speech dates from 1885 and was an invention of US English though reputedly influenced by phases settlers learned in their interactions with first nations peoples (then called “Red Indians”).  The earlier “double tongue” (a la “two-faced”) in the same sense was from the fifteenth century.  Fork as a clipping of the already truncated fork-lift (1953) fom the fork-lift truck (1946), appears to have enter the vernacular circa 1994.  The adjective forked (branched or divided in two parts) was the past-participle adjective from the verb and came into use early in the fourteenth century.  It was applied to roads in the 1520s and more generally within thirty years while the use in the sixteenth and seventeenth century with a suggestion of "cuckold" (on the notion of "horned") is long obsolete.    Applied in many contexts (literally & figuratively), inventions (with and without hyphens) include fork-bomb, fork-buffet, fork-dinner, fork-head, rolling-fork, fork-over, fork-off & fork-up (the latter pair euphemistic substitutions for "fuck off" & "fuck-up).

Spork from a flatware set made for Adolf Hitler's (1889-1945; German head of government 1933-1945 & head of state 1934-1945) fiftieth birthday, sold at auction in 2018 for £12,500.  The items had been discovered in England in a house once owned by a senior military officer, the assumption being they were looted in 1945 (“souveniring” in soldier's parlance), the items all bearing the Nazi eagle, swastika and Hitler's initials.  Auction houses can be inconsistent in their descriptions of sporks and in some cases they're listed as splayds, the designs sometimes meaning it's a fine distinction.

1979 Benelli 750 Sei (left) and Benelli factory schematic of the 750 Sei’s fork (series 2a, right).

One quirk in the use of the word is the tendency of motorcyclists to refer to the front fork as “the forks”.  Used on almost every motorcycle made, the fork is an assembly which connects the front axle (and thus the wheel) to the frame, usually by via a pair (upper & lower) of yokes; the fork provides both the front suspension (springs or hydraulics) and makes possible the steering.  The reason the apparatus is often called “the forks” is the two most obvious components (the left & right) tubes appear to be separate when really they are two prongs connected at the top.  Thus, a motor cycle manufacturer describes the assembly (made of many components (clamp, tubes, legs, springs, dampers etc)) “a fork” but, because of the appearance, riders often think of them as a pair of forks, thus the vernacular “the forks”.  English does have other examples of such apparent aberrations such as a “pair of spectacles” which is sold as a single item but the origin of eye-glasses was in products sold as separate lens and users would (according to need) buy one glass (what became the monocle) or a pair of glasses.  That is a different structural creation than the bra which on the model of a “pair of glasses” would be a “pair of something” but the word is a clipping of “brassiere”.  English borrowed brassiere from the French brassière, from the Old French braciere (which was originally a lining fitted inside armor which protected the arm, only later becoming a garment), from the Old French brace (arm) although by then it described a chemise (a kind of undershirt) but in the US, brassiere was used from 1893 when the first bras were advertised and from there, use spread.  The three syllables were just too much to survive the onslaught of modernity and the truncated “bra” soon prevailed, being the standard form throughout the English-speaking world by the early 1930s.  Curiously, in French, a bra is a soutien-gorge which translates literally and rather un-romantically as “throat-supporter” although “chest uplifter” is a better translation.

2004 Dodge Tomahawk.

There have been variations on the classic fork and even designs which don’t use a conventional front fork, most of which have been variations on the “swinging arm” a structure which is either is or tends towards the horizontal.  One of the most memorable to use swinging arms was the 2004 Dodge Tomahawk, a “motorcycle” constructed around a 506 cubic inch (8.3 litre) version of the V10s used in the Dodge Viper (1991-2010 & 2013-2017) and the concept demonstrated what imaginative engineers can do if given time, money, resources and a disconnection from reality,  Designing a 500 HP (370 kW) motorcycle obviously takes some thought so what they did to equalize things a bit in what would otherwise be an unequal battle with physics was use four independently sprung wheels which allowed the machine to corner with a lean (up to 45^o said to be possible) although no photographs seem to exist of an intrepid rider putting this projection to the test.  Rather than a fork, swinging arms were used and while this presumably enhanced high-speed stability, it also meant the turning circle was something like that of one of the smaller aircraft carriers.  There were suggestions a top speed of some 420 mph (675 km/h) was at least theoretically possible although a sense of reality did briefly intrude and this was later revised to 250 mph (400 km/h).  In the Dodge design office, presumably it was thought safe to speculate because of the improbability of finding anyone both sufficient competent and crazy enough to explore the limits; one would plenty of either but the characteristics rarely co-exist.  Remarkably, as many as ten replicas were sold at a reputed US$555,000 and although (mindful of the country’s litigious habits) all were non-operative and described as “art deco inspired automotive sculpture” to be admired as static displays, some apparently have been converted to full functionality although there have been no reports of top speed testing.

Britney Spears (b 1981): "Video clip with fork feature", Instagram, 11 May 2025.

Unfortunately, quickly Ms Spears deleted the more revealing version of the clip but for those pondering the messaging, Spearologists (a thoughtful crew devoted to their discipline) deconstructed the content, noting it came some days after she revealed it had been four months she’d left her house.  The silky, strapless dress and sweat-soaked, convulsing flesh were (by her standards) uncontroversial but what may have mystified non-devotees was the fork she at times held in her grasp.  Apparently, the fork was an allusion to her earlier quote: “Shit!  Now I have to find my FORK!!!”, made during what was reported as a “manic meltdown” (itself interesting in that it at least suggests the existence of “non-manic” meltdowns) at a restaurant, following the abrupt departure of her former husband (2022-2024) Hesam "Sam" Asghari (b 1994).  The link between restaurant and video clip was reports Mr Asghari was soon to be interviewed and there would be questions about the marriage.  One of her earlier posts had included a fork stabbing a lipstick (forks smeared with lipstick a trick also used in Halloween costuming to emulate facial scratches) and the utensil in the clip was said to be “a symbol of her frustration and emotional state.”  Now we know.

Großadmiral (Grand Admiral, equivalent to an admiral of the fleet (Royal Navy) or five star admiral (US Navy) Alfred von Tirpitz (1849–1930; State Secretary of the German Imperial Naval Office 1897-1916).

He's remembered now for (1) his role in building up the Imperial German Navy, triggering events which would play some part in the coming of World War I (1914-1918) and (2) being the namesake for the Bismarck class battleship Tirpitz (1939-1944) which although it hardly ever took to the high seas and fired barely a shot in anger, merely by being moored in Norwegian fjords, it compelled the British Admiralty to watch it with a mix of awe and dread, necessitating keeping in home waters a number of warships badly needed elsewhere.  He’s remembered also for (3) his distinctive twin-forked beard and such was the threat his namesake battleship represented, just the mistaken belief she was steaming into the path of a convoy (PQ 17, June 1942) of merchant ships bound for the Russian port of Archangel caused the Admiralty to issue a “scatter order” (ie disperse the convoy from the escorting warships), resulting in heavy losses.  After a number of attempts, in 1944, she was finally sunk in a raid by Royal Air Force (RAF) bombers although, because some of the capsized hull remained visible above the surface, some wags in the navy insisted the air force had not "sunk the beast" but merely "lowered her to the waterline".  It wasn't until after the war the British learned the RAF's successful mission, strategically, had been unnecessary, earlier attacks (including the Admiralty's using mines placed by crews in midget submarines) having inflicted so much damage there was by 1944 no prospect of the Tirpitz again venturing far from its moorings.

Lieutenant General Nagaoka Gaishi san, Tokyo, 1920.

When Großadmiral von Tirpitz died in 1930, he and twin-fork beard were, in the one casket, buried in Bavaria's Münchner Waldfriedhof “woodland cemetery”.  The “one body = one casket” protocol is of course the almost universal practice but there have been exceptions and one was Lieutenant General Gaishi Nagaoka (1858-1933) who served in the Imperial Japanese Army between 1978-1908, and was vice chief of the general staff during the Russo-Japanese War (1904-1905).  While serving as a military instructor, one of his students was the future Generalissimo Chiang Kai-shek (1887-1975; leader of the Republic of China (mainland) 1928-1949 & the renegade province of Taiwan 1949-1975),  After retiring from the military, he entered politics, elected in 1924 as a member of the House of Representatives (after Japan in the 1850s ended its “isolation” policy, it’s political and social system were a mix of Japanese, British and US influences).  After he died in 1933, by explicit request, his impressive “handlebar” moustache carefully was removed and buried in a separate casket in Aoyama Cemetery.