Bombast & Bluster

Bombast (pronounced bom-bast)

(1) Speech deemed pompous for the occasion or context; pretentious or grandiloquent language.

(2) Cotton or cotton wool (archaic).

(3) Cotton, or any soft, fibrous material, used as stuffing for garments or upholstery; padding.

1560-1570: A corruption of the earlier bombase (raw cotton), from the Old French bombace (cotton, cotton wadding), from the from the Medieval Latin bombācem, accusative of the Late Latin bombāx (cotton; linteorum aut aliae quaevis quisquiliae (towels or any other rubbish (rags))), a corrupted variant use of bombyx (silk; silkworm (which in Medieval Greek came to mean “cotton”)), from the Ancient Greek βόμβυξ (bómbux) (silkworm) and perhaps connected with both certain oriental words and the Middle Persian pambak (cotton), possibly related to a primitive Indo-European root meaning “to twist, wind”.  From the same source came the Swedish bomull, the Danish bomuld (cotton) and, (via Turkish forms), the Modern Greek mpampaki, the Rumanian bumbac and the Serbo-Croatian pamuk.  The German Baumwolle (cotton) is thought likely to be the Latin word altered by folk-etymology to look like “tree wool”.  Both the Lithuanian bovelna and the Polish bawełna are partial translations from the German.  The earliest known appearance in print of the adjective bombastic was in 1704.  The synonyms include fustian, grandiloquence, purple prose, overblown, pretentious and the now obsolete aureation.  Bombast is a noun, verb & adjective, bombaster & bombastry are nouns, bombastic & bombastical are adjectives and bombastically is an adverb; the noun plural is bombasts.

In English, the word “bombase” was used of raw cotton as early as the 1550s and the sense of “stuffing and padding for clothes or upholstery” would have begun as the verbal shorthand of tailors, seamstresses and artisans making clothing, furniture and such.  Remarkably quickly, the idea of what was done with chairs and garments (padding them out) was co-opted to mean “pompous, empty speech”, that sense in use as early as the 1580s.  The idea was just as cotton (soft, loose, insubstantial) was used to “swell” clothing or upholstery to provide the illusion of something more substantial, so it was used of speech and writing judged as “swollen by extravagant sentiments and expressions which add nothing to the meaning”.  The old press baron Lord Beaverbrook (Max Aitken, 1879-1964) used the term “highfalutin nonsense” whenever he detected bombast in anything his editors were proposing to publish.

Volkswagen Super Beetle Cabriolet by Karmann: 1978 (left) & 1977 (right).  The taillights were dubbed "elephant's feet" and were that large to comply with US regulations which demanded certain dimensions and luminosity from both the rear and side-views.  They proved popular with third-party builders, especially those in "neo-classical" business making bodies using the motifs of the inter-war years.  Some cars are described as "bombastic" (a view one suspects based often on perceptions of the typical owner) but that was never applied to the modest Beetle.  There was though much bombast in the soft-top which to this day remains one of the industry's most impressive.  

Shaming what UK manufacturers offered even in their more expensive ranges, classic Volkswagen Type 1 (Beetle 1938-2003) Cabriolets manufactured between 1949-1980 by coachbuilder Karmann featured a commendably heavy, weatherproof, multi-layered folding soft-top roof.  An intricate construction of structural steel, shaped timber members, vinyl and safety glass, the bombast was a rubberized horsehair (with some later variants).  Close to two inches (50 mm) thick and affording what was by convertible standards outstanding sound insulation and weather-proofing, the factory used a “sandwich” design in which the materials were arrayed in three distinct functional layers: (1) The outer layer originally was a heavy-duty Pinpoint vinyl (a two-ply composite featuring a PVC (Polyvinyl chloride) with a cotton sateen inner backing) although there was for years the option of canvas and Mohair and canvas was used for the later runs.  (2) The bombast was the “insulation padding”, a thick matting originally only of rubberized horsehair although this later was augmented by a reinforcing of coconut fibre and burlap with late build examples switching to a dense, foam rubber. (3) The headliner (inner layer) was a soft-to-touch, full-length inner canopy that hid the mechanism, emulating the look in a closed vehicle; it was made from either perforated vinyl (usually white or off-white) or a cotton-mohair fabric.  Unlike many convertibles in the era (including Rolls-Royce and Mercedes-Benz which used discoloration-prone Perspex), the Karmann cabriolets included a solid frame holding a tempered safety glass window and from 1968 this included a integrated electric defroster wire grid.

Also by extension, “fustian” was used as a synonym, that being a type of cloth that lend garments a “stiff expansive character”, the similarity to “fuss” & “fuss” thought to have added to the appeal.  In English, “fustian” proved adaptable.  Originally, it was a coarse fabric made from cotton and flax but in modern use, while the texture is emulated, it’s now usually made with twilled wool, cotton or a cotton-linen blend.  The nature of the fabric made it suitable for furnishings such as bedspreads and many garments including skirts, coats and jackets and a specific variant with a short pile (almost always in sombre shades) is used still for menswear.  The noun fustian was from the Middle English fustian (of the fabric), from the Old French fustaine & fustaigne (persisting in modern French as futaine), from the Medieval Latin fūstāneum, from the (pannus) fūstāneus or the (tela) fūstānea, thought to be a reference to “Fustat, locality of Cairo” although this is contested.  Fustat (Al-Fustat) became the first Islamic capital of Egypt and its outgrowth was the origin of modern Cairo.  In commerce, the use of fustian (based on the texture rather than the materials) extended to a whole class of fabrics including corduroy and velveteen and there was also the now rarely seen alcoholic concoction so named (also in older guides as “rum fustian”).  That was a hot drink made variously with beer, gin, sherry or white wine (and often probably what conveniently fell to hand) to which was added egg yolk, lemon and spices (doubtlessly there were many variations).  There has been speculation about how the drink picked up the fabric’s name with suggestions including something to do the color or the nature of the mix being “rough”.  Fustianists & fustianism are nouns, fustianize is a verb and fustianed is an adjective; the noun plural is fustianists.

That literary use is thought likely based on fustian fabrics being used to make cushions, pillowcases (ie things associated with “padding or stuffing), the adjectival use in literature an attributive figurative use of the noun; it suggested (usually disapprovingly) words were inflated, pompous or pretentious (ie bombastic) and there was as late as the mid-seventeenth century the parallel sense of “incoherent or unintelligible speech or writing; gibberish, nonsense”.  Literary critics (a most judgmental lot), of course liked to apply “fustian” to anything they deemed “a bit too purple” and probably, at least mentally, kept lists of offenders but poets and authors could be just as bitchy about their literary colleagues, although Alexander Pope’s (1688-1744) Epistle to Dr. Arbuthnot (1735) was a tribute to his subject’s many achievements and a memorial of their friendship, prompted by the news the physician John Arbuthnot (circa 1667–1735) was on his death-bed:

The bard whom pilfer'd pastorals renown,
Who turns a Persian tale for half a crown,
Just writes to make his barrenness appear,
And strains, from hard-bound brains, eight lines a year:
He, who still wanting, though he lives on theft,
Steals much, spends little, yet has nothing left:
And he, who now to sense, now nonsense leaning,
Means not, but blunders round about a meaning:
And he, whose fustian's so sublimely bad,
It is not poetry, but prose run mad:

Although the use of “he” does suggest Pope may have had in mind a certain writer, scholars believe he was presenting a sequence of composite caricatures of the kinds of “bad poets” he thought were a plague on the language, their sins including plagiarism, being shameless translators for hire, being so muddle-minded as never to attain meaning and producing lines so inflated (fustian) that they ceased even to be “bad poetry” and became “manic prose”.  As was at the time wise for satirists, Pope often deliberately would avoid explicitly identifying his targets although knowing readers would have seen through the thin disguises; “reading between the lines” as useful then as it is now in certain countries, some even “democracies”.  His views on the use of language are however crustal clear and “sublimely bad” is a fine phrase, suggesting a writer's failures might be so spectacularly ghastly they achieve a kind of perverse grandeur, the notion he would, three years hence, return to in the mock critical treatise Peri Bathous or, Of the Art of Sinking in Poetry (1728).  In that, he assured readers he would “…lead them as it were by the hand… the gentle downhill way to Bathos; the bottom, the end, the central point the non plus ultra [nothing further beyond], of true Modern Poesy!”  Unfortunately, by the twentieth century and beyond, students of the “sublime in the ridiculous” had become victims of “the curse of plenty” but Pope can’t be blamed for that; he did his bit.

The literary term bathos (from the Ancient Greek βάθος (bathos) (depth) is used of types of writing which may include the bombastic.  Bathos is attained when a striving at the sublime, over-reaches and “topples into the absurd”, a classic collection of the bathetic was published in The Stuffed Owl (1930), compiled by the English authors Dominic Bevan “D.B.” Wyndham Lewis (1891–1969) & Charles James Lee (1870–1956).  Lewis should not be confused with the English painter, writer & critic (Percy) Wyndham Lewis (1882-1957), best remembered for his seminal contribution to short-lived Vorticist movement in art that was extinguished by the blast of World War I (1914-1918).  Although the usual suspects from poetaster’s (bad poets) role of infamy appear in The Stuffed Owl including the American Julia Ann Moore (1847–1920) and Scotland’s notoriously inept William McGonagall (1825-1902), Lewis & Lee didn’t defer to reputations or the canon and among the entries were lines by Alfred Lord Tennyson (1809–1892), William Wordsworth (1770–1850), Lord Byron (1788–1824), John Dryden (1631–1700), Robert "Rabbie" Burns (1759–1796) and Robert Browning (1812–1889). Curiously, while the noun bombaster (a bombastic speaker or writer) exists, there’s no such thing as a bombastee (one compelled to listen to read the words of a bombaster).

I Am Charlotte Simmons (20004) by Tom Wolfe (1930–2018), a hefty 688 pages, it "won" the Literary Review's 2004 Bad Sex Award but was said to be a favorite of George W Bush (George XLIII, b 1946; POTUS 2001-2009) so there was that.

Lewis & Lee took to their work with a light touch.  Rather than condemnation, it was admitted: “Bad verse has its canons, like good verse” and the selection of the “bad” was no less difficult than the challenges in assembling the “best” for a more conventional anthology.  As their argument went, “good” bad Verse has “an eerie, supernal beauty comparable in its accidents with the beauty of good verse” and it was likely as difficult to write a genuinely “good” bad poem as it is to write a good poem.  That was a generous view but there was also an audience for the bad, William McGonagall often engaged to give recitals of his work, always including the infamous The Tay Bridge Disaster (1880), its place in literary history assured by appearing usually in lists of the “worst ever poems”.  That “monetizing of awfulness” happens also in music.  The Portsmouth Sinfonia (1970-1979) was an English orchestra open to “musicians” with neither skill nor training and their idiosyncratic performances were well attended, as were those of Florence Foster Jenkins (1868–1944).  Ms Foster Jenkins (who was first married at 15, the age of consent in Pennsylvania then ten despite it being north of the Mason-Dixon Line) was rich enough to indulge her hobby which was singing Opera and that she did, giving public performances so awful that word spread and most were sold-out.  In literary use, there was also (between 1993-2019) the “Bad Sex Award”, described by organizing committee as “Britain’s most dreaded literary prize”.  Conferred every winter by the London-based Literary Review, it was awarded to the author judged to have penned the worst sex scene published in the previous twelve months.  It was established in 1993 by the magazine’s former editor, Auberon Waugh (1939–2001).

1938 Mercedes-Benz 320 (W142, 1937-1942) Cabriolet B in a factory promotional image.  As well as the upholstery, the folding soft-top contained horse-hair bombast. 

European manufacturers and coach-builders used “cabriolet” to distinguish certain convertibles from the more rakish, sporty roadsters although the English had to be different and decided they were DHCs (drop-head coupés) which meant a convertible version of a FHC (fixed-head coupé).  Cabriolets were for decades a fixture in the catalogues (low-priced vehicles as well as the better-remembered exotics) but in the late 1920s (with typically Teutonic attention to detail), Daimler-Benz codified the naming conventions for cabriolets built by Mercedes-Benz:

Cabriolet A: A cabriolet with two doors and room for two passengers.

Cabriolet B: A cabriolet with two doors and room for four or five passengers, fitted with a rear-quarter window for the rear seat.

Cabriolet C: A cabriolet with two doors and room for four or five passengers with no rear quarter window.

Cabriolet D: A cabriolet with four doors and room for four to six passengers.

Cabriolet F: A cabriolet with four doors, built on an extended wheelbase, usually for state or formal use with room for six or more passengers.

The jump in the factory's designations from "D" to "F" obviously skipped "E" and because that didn't seem the German way of doing things, there was speculation another type of open coachwork had been planned but which was never built because of the outbreak of World War II (1939-1945).  That's not impossible (some records were lost during the war) but the archives for the period have revealed nothing which supports the theory and the sometimes repeated assertion the "Cabriolet F" label was an allusion to "Führer" (the car's most infamous customer) is simply wrong because the designation was first used in the 1920s, prior to the Nazis gaining power and creating the Third Reich (1933-1945).  Quite what would have been the configuration of the allegedly “missing Cabriolet E” is purely speculative and those who have written on the subject have concluded it’d likely have been either (1) a four-door body distinguished only from a Cabriolet D by a longer wheelbase or different side-window treatment or (2) the intended differentiation of a Cabriolet F without the rear-quarter window (as some were built but never uniquely designated).

Bombast, in its original sense, could prove fatal.

Bomb-blasted: the Mercedes-Benz 320 Cabriolet B in which SS-Obergruppenführer (General) Reinhard Heydrich (1904–1942; head of the Reich Security Main Office 1939-1942) was being driven on the day of the assassination attempt.

Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) had in 1938 appointed Baron Konstantin von Neurath (1873–1956; Foreign Minister of Germany 1932-1938) as Reichsprotektor (a sort of proconsul (from the Latin prōconsul, a shortened form of prō consule (one acting on behalf of the consul))) of occupied Bohemia and Moravia (a region of Czechoslovakia).  Hitler did not make the appointment because of any great regard for the baron’s administrative or diplomatic skills but because (1) he wanted the more obsequious Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) as his cipher in the Foreign Ministry and (2) he thought von Neurath’s reputation in international circles as a “moderate” would mollify the outrage expressed about the brutish and cynical tactics employed by the Nazis in their takeover of the Czech lands.  To an extend the political window dressing worked, not because von Neurath’s delegated rule was benign but because news of much of what was being done was suppressed and international attention had already turned to events elsewhere as concerns grew over Hitler’s next target.

With the outbreak of World War II, von Neurath’s regime became harsher with an increased rate of imprisonment in concentration camps, more executions and less restrained persecution of Czech Jews (the last measure not wholly without support from sections of Czech society).  However, bloody though it was, what the Reichsprotektor did was mild compared with what was done in other conquered territories (notably Poland and later in the Soviet Union when the Nazis turned to genocide as a “final solution”) and, not best pleased, late in 1941 Hitler appointed SS General Reinhard Heydrich as von Neurath’s nominal deputy although Heydrich assumed full executive authority, leaving the Reichsprotektor as a figurehead, the Nazis assuming his veneer of (relative) respectability remained useful.  Hitler knew the murderous Heydrich would not be troubled by the notions of humanity or residual decency that had constrained von Neurath and he wasn’t disappointed in his latest appointment for within days martial law had been imposed on the protectorate with thousands and arrested and hundreds executed.  When Hitler wanted something done, if possible, he’d allocate the task to the SS.

The SS (ᛋᛋ in Armanen runes; Schutzstaffel (literally “protection squadron” but translated variously as “protection squad”, “security section" etc)) was formed (under different names) in 1923 as a Nazi party squad to provide security at public meetings (then often rowdy and violet affairs) and was later re-purposed as a personal bodyguard for Hitler.  The SS name was adopted in 1925 and during the Third Reich the institution evolved into a vast economic, industrial and military apparatus more than a million strong to the point where some historians (and contemporaries) regarded it as a kind of “state within a state”.  The Waffen-SS (armed SS (ie equipped with military-grade weapons)) existed on a small scale as early as 1933 before Hitler’s agreement was secured to create a formation at divisional strength and growth was gradual even after the outbreak of hostilities in 1939 and it was the invasion of the Soviet Union in 1941 which triggered the Waffen-SS’s expansion into a multi-national armoured force with over 800,000 men under arms.  As well as the SS’s role in the administration of the many concentration and extermination camps, the Waffen-SS was widely implicated in war crimes and crimes against humanity.

Konstantin von Neurath.  At the first Nuremberg Trial (1946-1946) he received a 15 year sentence but was released in 1954 because of ill health, dying within two years.  Had Heydrich lived to be tried, he'd have been hanged.

Just as Heydrich understood Hitler’s language, so the Czechs understood his and rapidly the once troublesome protectorate was pacified.  Heydrich was however there not merely to impose and maintain order but also to ensure the agricultural and industrial capacity efficiently was exploited to benefit the German economy and war machine; rapidly his “carrot & stick” approach produced dividends with production rising and resources re-allocated within the Czech economy towards the needs dictated by Berlin.  Heydrich proved remarkably successful in his role, his “cut the head off the snake” (ie identifying and what would now be called “neutralizing” those likely to be troublesome) approach ending acts of sabotage or other resistance while his increases in the allocation of food and consumer goods to the population resulted in a workforce which, it not exactly “happy”, was at least compliant and productive.  Having witnessed the crackdowns and collective punishments that had characterized the early days of his rule, the Czech population had little taste for resistance, knowing retribution would be swift, brutal and widespread, meaning the place soon became peaceful.  Heydrich however regarded his tactics as a temporary measure and planned with the end of the war to engage in wholesale ethnic cleansing to “Germanize” the whole region.

That goal was known to Czech resistance based in London and for reasons both political and military, wished to do something to encourage acts of disobedience, despite knowing the consequences that would be visited upon the population.  The British authorities did nothing to discourage this view and believed resistance in occupied territories was a vital element in their plan to “set Europe ablaze” with ferment against Nazi rule.  Accordingly, a team of London-based Czech assassins was assembled and smuggled back into Prague with the audacious plan to assassinate Heydrich.  Code-named Operation Anthropoid (a word translated variously as (1) a non-human creature with some of the physical characteristics of a human or (2) a creature with the characteristics of an ape), Heydrich made their task easier because, so assured did he think was his pacification of his domain that routinely he was driven to his office in an un-armored, open-top car with no escort or security detail.

The aftermath.   A 320 Cabriolet B reputed to be this car now sits in a museum in Denmark.

On 27 May, 1942, the two Czech operatives waited at a corner where the Mercedes-Benz cabriolet had to slow to negotiate a tight turn and although mechanical failures meant Operation Anthropoid didn’t go to plan, the wounds which finally killed Heydrich were inflicted by a grenade.  The tossed grenade actually missed ending up in the rear compartment where the target was sat and instead exploded outside, just ahead of the right-side rear wheel.  What happened was shrapnel from the device passed through the cushion of the rear seat and entered Heydrich’s torso and it’s believed it took with it some of the horsehair used as the upholstery’s bombast.  The most common theory to account for his death (nine days after the blast) is the horsehair caused a systemic infection, trigging sepsis and putting his body into shock.  For the Czechs, the consequences were severe with the deaths and deportations in the thousands and never again did the Czechoslovak government-in-exile order such an operation.  In his honor, the programme to exterminate Polish Jews in the General Government district of German-occupied Poland was named Aktion Reinhard (Operation Reinhard) and this was the start of what came to be called “the Holocaust”.  The circumstances of the loss of a man he regarded as “irreplaceable” appalled Hitler who found inexplicable the idea his representative would travel around occupied territory unescorted and in an un-armored, open-top car.  Accordingly, Mercedes-Benz was commissioned to build a run of armoured sedans to be allocated to the Nazi party.  This included the last 20 770Ks (W150, 1938-1943) and 37 two-door 540Ks (W29, 1936-1940) built on the already completed chassis and delivered between 1942-1944.

Bluster (pronounced bluhs-ter)

(1) Noisy, swaggering, empty threats or protests; inflated talk (often in the phrase “bluff and bluster”).

(2) Boisterous noise and violence.

(3) Of the wind, noisy; gusty; tumultuous.

(4) To speak or say loudly or boastfully

(5) To act in a bullying way

(6) To force or attempt to force (a person) into doing something by behaving thus

1520-1530: From the Middle English blusteren (aimlessly to wander about), the modern sense perhaps gained from the Middle Low German blustern & blüstern (to blow violently) (which may be compared with the later Low German blustern & blistern).  The obviously related words were blow and blast and it seems likely there was some connection with the East Frisian blüstern (to bluster), the Old Norse blāstr (blowing, hissing) and the Saterland Frisian bloasje (to blow) & bruusje (to bluster).  In English, the use in the context of the weather had emerged by at least the 1540s and the sense of bluster being “a storm of violent wind” (directly from the circa 1400 verb) was in general use by the 1580s.  The meaning “noisy, boisterous, inflated talk” appeared in print in 1704 but may long have been in oral use.  The adjective blustery dates from the 1730s and seems to be used first of persons in the sense of “noisy, swaggering” and may not have been applied to the weather (rough & stormy) for some decades.  Bluster is a noun & verb, blusterer, blusteration & blustrification are nouns, blustering is a noun, verb & adjective, blustered is a verb, blustersome, blusterous, blustery & blustery are adjectives and blusterously & blusteringly are adverbs; the noun plural is blusters.

Wind-blown: Lindsay Lohan at the beach on a blustery day.

Blustering was in use by the 1510s to imply “someone stormy or tempestuous” and by the 1650s it was applied to “boastful, swaggering people”.  In the (possibly co-authored) Pericles, Prince of Tyre (circa 1608), William Shakespeare (1564–1616) uses blusterous: “Now may your life be mild, for a blusterous birth had never babe!” (Act 3, Scene 1) and of course in Coriolanus and Sir John Falstaff he created archetypes of the loud, swaggering blustering character.  Bluster’s synonyms include boast, brag & rant.  There are a remarkable number of phrases meaning much the same thing as “all bluff and bluster” (full of talk but lacking substance) including: “all bark and no bite”, “all foam, no beer”, “all fur coat and no knickers”, “all garnish and no meat”, “all hat and no cattle, “all icing, no cake”, “all lime and salt, no tequila”, “all mouth and no trousers”, “all shot, no powder”, “all show, no go, “all sizzle and no steak and “all talk and no action”.

Bombast and bluster are much associated with politicians although, if anything, those tendencies are now seen less as the trend from at least the mid-twentieth century has been towards simplicity and repetition (the most effective form clearly believed to be the 3WS (three word slogan)).  In political rhetoric however, bombast and bluster did have a long and sometimes ignoble history and among critics the terms often were used interchangeably because, despite the subtle differences in meaning, very often there’d be elements of both in the one speech.  They are different faults: Bombast refers to inflated, grandiose, pompous language. The criticism is that the speaker's words are overly elaborate or impressive-sounding relative to their actual substance; after listening for a while to some of Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) carefully crafted phrases, Aneurin “Nye” Bevan (1897–1960) responded by saying: “The majesty of his words conceals the poverty of his thoughts.”.  Bluster is different in that it refers to loud, aggressive, boastful, or threatening talk, often with the implication there is more noise than action.  Bluster is a label applied to the speaker's swaggering manner rather than their vocabulary or phraseology.  So, bombast is a thing of style & language while bluster is about tone and attitude but there are many instances of speeches contain both bombast (grandiose language) with bluster (aggressive attitude); the preferred collective term is “hot air”.  That of course reflects the different etymology, bombast (originally “padding or stuffing” in its figurative sense meaning “stuffed excessively with words” while bluster (originally of stormy wind conditions) suggesting “noisy or overbearing speech”.  So, in as few words as possible: bombast is verbal inflation; bluster is verbal intimidation.

Donald Trump (b 1946; POTUS 2017-2021 and since 2025) at the UN, September 2025.

Mr Trump often is described as “bombastic” but that really is a misuse, albeit a common one among those commenting on politics and politicians.  Whether or not one concurs with his views, Mr Trump usually expresses himself in commendably succinct terms which readily can be understood by most, eschewing the use of long, unusual or obscure words.  It’s an example of how the meaning of bombast has shifted but what critics really mean to say is Mr Trump is inclined to bluster and prone to exaggerate; he does not however “pad out” his sentences with decorative phrases or words inserted mere to prove his erudition.  Instead, his language is direct and simple and while someone like the classically educated Boris Johnson (b 1964; UK prime-minister 2019-2022) sometimes couldn’t resist delighting at least some in his audience with the odd linguistic flourish, Mr Trump likes simple, punchy words and some fragments from his address to the UNGA (United Nations General Assembly) in September 2025 illustrate his approach: “One year ago, our country was in deep trouble.  But today, just eight months into my administration, we're the hottest country anywhere in the world, and there is no other country even close.”; “This is the greatest administration in US history.  We have strongest borders, military and relationships around the world.”; “What is the purpose of the United Nations?  It has such tremendous, tremendous potential.  But it's not even coming close to living up to that potential.  For the most part, at least for now, all they seem to do is write a really strongly-worded letter and then never follow that letter up.  It's empty words and empty words don't solve war. The only thing that solves war and wars is action.”; “Everyone says that I should get the Nobel Peace Prize for each one of these achievements.”; “Europe has to step it up.  They can't be doing what they're doing.  They're buying oil and gas from Russia while they're fighting Russia.  It's embarrassing to them.”; “Not only is the UN not solving the problems it should, too often it's actually creating new problems for us to solve.  The best example is the No. 1 political issue of our time, the crisis of uncontrolled migration. It's uncontrolled. Your countries are being ruined.  Your countries are going to hell.”; “Climate change is the greatest con job ever.  If you don't get away from this green scam, your country is going to fail.”  There are grounds on which Mr Trump can be criticized but he uses plain, simple words and his meaning is always clear and that approach may be compared with that of Kamala Harris (b 1964; VPOTUS 2021-2025), his opponent in the 2024 election and it wasn't only Fox News that liked to describe her speech as a “word salad”.  In fairness, what Ms Harris did wouldn’t have met the clinical threshold of what in psychiatry used to be called schizophasia (a severe form of disorganized speech consisting of a confused, unintelligible mixture of seemingly random, unconnected words and phrases; while the words themselves may be grammatically correct, they lack logical or semantic meaning, making the speech impossible for a listener to understand) but it could be a challenge to gain meaning from her words.  At least Joe Biden (b 1942; VPOTUS 2009-2017 and POTUS 2021-2025) had an excuse for his mumbling and incoherence; he was senile.

Corduroy

Corduroy (pronounced kawr-duh-roi)

(1) A cotton-filling pile fabric with lengthwise cords or ridges.

(2) In the plural as corduroys (or cords), trousers made from this fabric.

(3) Of, relating to, or resembling corduroy.

(4) A method of building an improvised road or causeway, constructed with logs laid together transversely (used by military forces, those operating in swampy ground areas etc); the result was described originally as “ribbed velvet” and when intended for sustained use, earth was thrown into the gaps and compacted, thus rendering a relatively smooth, stable surface.

(5) To form such a “road” by arranging logs transversely.

(6) In ski-run maintenance, a pattern on snow resulting from the use of a snow groomer to pack snow and improve skiing, snowboarding and snowmobile trail conditions (corduroy thought a good surface for skiing).

(7) In Irish slang, cheap, poor-quality whiskey (based on the idea on the fabric corduroy not being “smooth”).

1776: Of uncertain origin.  There’s no consensus among etymologists but the most support seems to be for the construct being cord +‎ duroy (one of a number of lightweight, worsted fabrics once widely produced and known collectively as “West of England Cloth”).  Cord (A long, thin, flexible length of twisted yarns (strands) of fiber) was from the late thirteenth century Middle English corde (a string or small rope composed of several strands twisted or woven together; bowstring, hangman's rope), from the Old French corde (rope, string, twist, cord), from the Latin chorda (string of a musical instrument, cat-gut), from the Doric Ancient Greek χορδά (khordá) (string of gut, the string of a lyre) and may be compared with the Ionic χορδή (khordḗ), from the primitive Indo-European ghere- (bowel; intestine).  The adjective cordless (of electrical devices or appliances working without a cord (ie powered by a battery) dates from 1905 and was augmented later by “wireless” which described radios so configured.  Cordless is still a useful word now that the meaning of “wireless” in the context of computing has become dominant.  The curious use of cord as “a unit of measurement for firewood, equal to 128 cubic feet (4 × 4 × 8 feet), composed of logs and/or split logs four feet long and none over eight inches diameter (and usually seen as a stack 4 feet high by 8 feet long)” dates from the 1610s and was so-called because it was measured with a cord of rope marked with the appropriate measures.

Lindsay Lohan as fashion influencer: In burnt red corduroy pants & nude platform pumps, Los Angeles, December 2011 (left) and leaving Phillippe Restaurant after dinner with Woody Allen (b 1935), New York, May 2012 (right).  It's said that before he met Lindsay Lohan, the film director had never worn corduroy trousers and he still prefers brown, seemingly unable to escape the 1970s when he was perhaps at his happiest.

Until well into the twentieth century, the old folk etymology was still being published which held the word was from the French corde du roi (cloth of the king”), which seems never to have be used in France, the correct term for “cloth of the king” being velours côtelé.  It’s not impossible there’s some link with cordesoy, from the French corde de soie (“rope of silk” or “silk-like fabric”) because that form is documented in an advertisement for clothing fabrics dating from 1756.  The spelling corderoy appears in commercial use in 1772 but the modern “corduroy” became the standard form in the 1780s.  The origin of duroy is obscure and the earliest known use (in print) of the word appeared in the early seventeenth century; it may be from the French du roi (of the king), a 1790 trade publication in France including the term duroi (a woolen fabric similar to tammy).  So, although the case for cord +‎ duroy seems compelling, etymologists note (1) duroy was fashioned from wool while corduroy was made with cotton and there’s no other history of the two words being associated, (2) grammatically, the compound should have been duroy-cord and (3) this does not account for the earlier corderoy.

None of that of course means cord +‎ duroy was not the source and many English words have been formed in murky ways.  There’s also the possibility of some link with the English surname Corderoy (although there is no evidence of a connection); the name was also spelt Corderey & Cordurey, the origin lying in the nickname for “a proud person” (of French origin, it meant “king’s heart”).  Some are more convinced by a suggestion made in 1910 by the English philologist Ernest Weekley (1865-1954) who speculated corduroy began life as folk-etymology for the trade-term common in the sixteenth century: colour de roy, from the French couleur de roi (king’s colour) which originally was a reference to both a cloth in the rich purple associated with the French kings and the color itself. Later, it came to signify a bright tawny colour and a cloth of this hue.  Corduroy as an adjective came into use after 1789 and the use to describe roads or causeways improvised by means of with logs laid together transversely (usually to provide wheeled vehicles passage over swampy ground) dates from the 1780s.  Corduroy is a noun, verb & adjective, corduroying & corduroyed are verbs and corduroylike is an adjective; the noun plural is corduroys.

1975 Mercedes-Benz 450 SEL 6.9 (V116, 1975-1980) trimmed in classic 1970s brown corduroy.

The top-of-the-range variant of the W116 (1972-1980 and the first formerly to be styled "S-class"), the 6.9 had been slated for release in 1974 but introduction was delayed a year because of the first "oil crisis".  It used a version of the 600's (W100, 1963-1981) M100 V8, enlarged from the 6.3 litre (386 cubic inch) unit used in the 300 SEL 6.3 (1967-1972) to 6.8 (417).  Unfortunately, uncertainty over the future of the oil supply (and the consequent effect on the world economy) meant the 7.4 litre (452 cubic inch) version of the V8 never left the drawing board.  Very few 6.9 sold outside of Europe were trimmed in cloth, leather almost universal in most markets.  

By the 1960s most Mercedes-Benz were being trimmed in their famously durable MB-Tex, a robust vinyl which was not only easy to maintain but closely resembled leather, lacking only the aroma (and third-party manufacturers soon made available aerosols for those who found the olfactory appeal too much to forgo).  However, leather and velour (of mohair in the most exclusive lines) were either standard or optional on more expensive models and when exported to first-world markets beyond Europe (such as North America or Australia), MB-Tex or leather was standard and the fabrics were available only by special order.  A notable exception was the Japanese market where buyers disliked the way their prized “car doilies” slid of the hide; they always preferred cloth.  The velour was certainly better suited to harsh northern European winters and testers would often comment on how invitingly comfortable were the seats trimmed in the fabric.  To add to the durability, the surfaces subject to the highest wear (ie those at the edges on which there was the most lateral movement during ingress and egress) used a corduroy finish (the centre panels also trimmed thus, just for symmetry).

A just completed corduroy road constructed by the Wehrmacht’s (German military, 1935-1945) Pioniertruppen (Pioneer troops, who performed similar duties to sappers or combat engineers in other armies), the photograph said to have been taken in 1942 in the Eastern Front’s Volkhov sector during the Continuation War (1941-1944 and known also as the Second Soviet–Finnish War).  Although labour-intensive, the attraction of the corduroy road was if the logs were conveniently to hand and manpower was available, functional roads could be built more quickly than any other method.  On the Eastern Front, the Wehrmacht usually had ready access to forests and prisoners who could be used as forced-labour so many corduroy roads were built and their need was anticipated by some of the staff who planned the invasion of Russia, well away two of the greatest threats they would face would be "Major Mud" and "General Winter".  Unfortunately for them, Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) envisaged the campaign being successfully concluded before the winter of 1941-1942 and the German forces were equipped neither for the cold nor the impassable conditions. 

The corduroy road (a more recent name for the “log road” or “log track”) gained its name from the appearance; the logs arrayed in the perpendicular, thereby, when viewed at a distance, resembling the fabric.  Because in concept a corduroy road is essentially a deck or floor writ large, on a small (certainly domestic) scale such things doubtless existed thousands of years ago but in the sense of “major thoroughfares”, excavations suggest they’ve been in use since at least the eleventh century although it seems clear some were constructed atop existing pathways, presumably at times when the weather conditions rendered the surface impassable.  Timber of course can rot but certain types were very long-lasting and in some soils (especially the more acidic) the logs could retain their integrity for decades and, in the pre-motorized era, they were not subject to the heavy loads or high speeds which would come in the twentieth century.  For obvious reasons, many corduroy roads were constructed during wartime by military engineers and the term “corduroy road” is also used in slang to refer to a rutted-road in a poor state of repair.

Quadraphonic

Quadraphonic (pronounced kwod-ruh-fon-ik)

(1) Of, noting, or pertaining to the recording and reproduction of sound over four separate transmission or direct reproduction channels instead of the customary two of the stereo system.

(2) A quadraphonic recording.

(3) A class of enhanced stereophonic music equipment developed in the 1960s.

1969: An irregular formation of quadra, a variant (like quadru) from the older Latin form quadri- (four) + phonic from the Ancient Greek phonē (sound, voice).  All the Latin forms were related quattor (four) from the primitive Indo-European kwetwer (four).  Phonē was from the primitive Indo-European bha (to speak, tell, say) which was the source also of the Latin fari (to speak) and fama (talk, report).  Phonic, as an adjective in the sense of “pertaining to sound; acoustics" was used in English as early as 1793. Those for whom linguistic hygiene is a thing approved not at all of quadraphonic because it was a hybrid built from Latin and Greek.  They preferred either the generic surround sound which emerged later or the pure Latin lineage of quadrasonic (sonic from sonō (make a noise, sound)) which appeared as early as 1970 although it seems to have been invented as a marketing term rather than by disgruntled pedants.  Quadraphonic, quadrasonic and surround sound all refer to essentially the same thing: the reproduction of front-to-back sound distribution in addition to side-to-side stereo.  In live performances, this had been done for centuries and four-channel recording, though not mainstream, was by the 1950s, not uncommon.  Quadraphonic is and adjective but had been used as a noun; the (equally irregular) noun plural is quadraphonics.

Surround sound

Quadraphonic was an early attempt to mass-market surround sound.  It used four sound channels with four physical speakers intended to be positioned at the four corners of the listening space and each channel could reproduce a signal, in whole or in part, independent of the others.  It was briefly popular with manufacturers during the early 1970s, many of which attempted to position it as the successor to stereo as the default standard but consumers were never convinced and quadraphonic was a commercial failure, both because of technical issues and the multitude of implementations and incompatibilities between systems; many manufacturers built equipment to their own specifications and no standard was defined, a mistake not repeated a generation later with the CD (compact disc).  Nor was quadraphonic a bolt-on to existing equipment; it required new, more expensive hardware.

Quadraphonic audio reproduction from vinyl was patchy and manufacturers used different systems to work around the problems but few were successful and the physical wear of vinyl tended always to diminish the quality.  Tape systems also existed, capable of playing four or eight discrete channels and released in reel-to-reel and 8-track cartridge formats, the former more robust but never suited to the needs of mass-market consumers.  The rise of home theatre products in the late 1990s resurrected interest in multi-channel audio, now called “surround sound” and most often implemented in the six speaker 5.1 standard.  Modern electronics and the elimination of vinyl and tape as storage media allowed engineers to solve the problems which beset quadraphonic but there remain audiophiles who insist, under perfect conditions, quadraphonic remains the superior form of audio transmission for the human ear.

Highway Hi-Fi record player in 1956 Dodge.

First commercially available in 1965, the eight-track cartridge format (which would later become the evil henchman of quadraphonic) convinced manufacturers it was the next big thing and they rushed to mass-production and one genuine reason for the appeal was that the 8-track cartridge was the first device which was practical for use as in-car entertainment.  During the 1950s, the US car industry had offered the option of record players, neatly integrated into the dashboard and in the relatively compact space of a vehicle's interior, the sound quality could be surprisingly high.  Although not obviously designed with acoustic properties optimized for music, the combination of parallel flat surfaces, a low ceiling and much soft, sound absorbing material did much to compensate for the small size and range offered by the speakers.  However, although they worked well when sitting still in showroom or in certain vehicles, on the road things could be different.  The records (the same size as the classic 7 inch (180 mm) 45 rpm "singles") played by means of a stylus (usually called "the needle") which physically traced the grooves etched into the plastic disks rotating at 16.66 rpm which, combined with an etching technique called "ultra micro-grooving" meant the some 45 minutes of music were available, a considerable advance on the 4-5 minutes of the standard single.  The pressings were also thicker than other records, better to resist the high temperatures caused by heat-soak from the engine and the environment although, in places like Arizona, warping was soon reported.  To keep the stylus in the track, the units were fitted with a shock-absorbing, spring enclosure and a counterweighted needle arm.  Improbably, in testing, the system performed faultlessly even under the most adverse road conditions so the designers presented the product for corporate approval.  At that point there was a delay because the designers worked for the Colombia Broadcasting Corporation (CBS) which had affiliations with thousands of radio stations all over the country and no wish to cannibalize their own markets; if people could play records in their cars, the huge income stream CBS gained from advertising would be threatened as drivers tuned out.  The proposal was rejected.

Highway Hi-Fi record player in 1956 Plymouth.

Discouraged but not deterred, the engineers went to Detroit and demonstrated the players to Chrysler which had their test-drivers subject the test vehicles to pot-holes, railway tracks and rolling undulations.  The players again performed faultlessly and Chrysler, always looking for some novelty, placed an order for 18,000, a lucrative lure which convinced even CBS to authorize production, their enthusiasm made all the greater by the proprietary format of the disks which meant CBS would be the exclusive source.  So, late in 1956, Chrysler announced the option of "Highway Hi-Fi", a factory-installed record player mounted under the car's dashboard at a cost of (US$200 (some US$1750 in 2023 terms)).  Highway Hi-Fi came with six disks, the content of which reflected the reactionary tastes of CBS executives and their desire to ensure people still got their popular music from radio stations but the market response was positive, Chrysler selling almost 4000 of the things in their first year, the early adopters adopting with their usual alacrity.

The second generation of players used standard 45 rpm singles: Austin A55 Farina (left) and George Harrison's (1943–2001) Jaguar E-Type S1 (right); all four Beatles had the players fitted in their cars and lead guitarist Harrison is pictured here stocking his 14-stack array.  The lady on the left presumably listened to different music than the Beatle on the right (although their in-car hardware was identical) but tastes can't always be predicted according to stereotype; although he disapproved of most modern music, Rudolf Hess (1894–1987; Nazi deputy Führer 1933-1941) told the governor of Spandau prison (where he spent 40 of his 46 years in captivity) he enjoyed The Beatles because their tunes "were melodic".  

At that point, problems surfaced.  Tested exclusively in softly-sprung, luxury cars on CBS's and Chrysler's executive fleets, the Highway Hi-Fi had to some extent been isolated from the vicissitudes of the road but when fitted to cheaper models with nothing like the same degree of isolation, the styluses indeed jumped around and complaints flowed, something not helped by dealers and mechanics not being trained in their maintenance; even to audio shops the unique mechanism was a mystery.  Word spread, sales collapsed and quietly the the option was withdrawn in 1957.  The idea however didn't die and by the early 1960s, others had entered the field and solved most of the problems, disks now upside-down which made maintaining contact simpler and now standard 45 rpm records could be used, meaning unlimited content and the inherent limitation of the 4 minute playing time was overcome with the use of a 14-disk stacker, anticipating the approach taken with CDs three decades later.  Chrysler tried again by the market was now wary and the option was again soon dropped.

1966 Ford Mustang with factory-fitted 8-track player.

Clearly though, there was demand for in-car entertainment, the content of which was not dictated by radio station programme directors and for many there were the additional attractions of not having to endure listening either to advertising or DJs, as inane then as now.  It was obvious to all tape offered possibilities but although magnetic tape recorders had appeared as early as 1930s, they were bulky, fragile complicated and expensive, all factors which mitigated against their use as a consumer product fitted to a car.  Attention was thus devoted to reducing size and complexity so the tape could be installed in a removable cartridge and by 1963, a consortium including, inter alia, Lear, RCA, Ford & Ampex had perfected 8-track tape which was small, simple, durable and able to store over an hour of music.  Indeed, so good was the standard of reproduction that to take advantage of it, it had to be connected to high quality speakers with wiring just as good, something which limited the initial adoption to manufacturers such as Rolls-Royce and Cadillac or the more expensive ranges of others although Ford's supporting gesture late in 1965 of offering the option on all models was soon emulated.  Economies of scale soon worked its usual wonders and the 8-track player became an industry standard, available even in cheaper models and as an after-market accessory, some speculating the format might replace LP records in the home.

Lindsay Lohan's A Little More Personal (Raw) as it would have appeared if released in the 8-Track format.

That never happened although the home units were widely available and by the late 1960s, the 8-track was a big seller for all purposes where portability was needed.  It maintained this position until the early 1970s when, with remarkable suddenness, it was supplanted the the cassette, a design dating from 1962 which had been smaller and cheaper but also inferior in sound delivery and without the broad content offered by the 8-track supply system.  That all changed by 1970 and from that point the 8-track was in decline, reduced to a niche by late in the decade, the CD in the 1980s the final nail in the coffin although it did for a while retain an allure, Jensen specifying an expensive Lear 8-track for the Interceptor SP in 1971, despite consumer reports at the time confirming cassettes were now a better choice.  The market preferring the cheaper and conveniently smaller cassette tapes meant warehouses were soon full of 8-track players and buyers were scarce.  In Australia, GMH (General Motor Holden) by 1975 had nearly a thousand in the inventory which also bulged with 600-odd Monaro body-shells, neither of which were attracting customers.  Fortunately, GMH was well-acquainted with the concept of the "parts-bin special" whereby old, unsaleable items are bundled together and sold at what appears a discount, based for advertising purposes on a book-value retail price there’s no longer any chance of realizing.

1976 Holden HX LE

Thus created was the high-priced, limited edition Holden LE (not badged as a Monaro although it so obviously looked like one that they've never been known as anything else), in "LE Red" (metallic crimson) with gold pin-striping, Polycast "Honeycomb" wheels, fake (plastic) burl walnut trim, deep cut-pile (polyester) carpet and crushed velour (polyester) upholstery with plaid inserts over vinyl surrounds in matching shades; in the 1970s, this was tasteful.  Not exactly suited to the image of luxury were the front and rear spoilers but they too were sitting unloved in the warehouse so they became part of the package and, this being the 1970s, rear-seat occupants got their own cigar lighter, conveniently located above the central ashtray.  Not designed for the purpose, the eight-track cartridge player crudely was bolted to the console but the audio quality was good and five-hundred and eighty LEs were made, GMH pleasantly surprised at how quickly they sold.  When new, they listed at Aus$11,500, a pleasingly profitable premium of some 35% above the unwanted vehicle on which it was based.  These days, examples are advertised for sale for (Aus$) six-figure sums but those who now buy a LE do so for reasons other than specific-performance.  Although of compact size (in US terms) and fitted with a 308 cubic inch (5.0 litre) V8, it could achieve barely 110 mph (175 km/h), acceleration was lethargic by earlier and (much) later standards yet fuel consumption was very high; slow and thirsty the price to be paid for the early implementations of the emission control devices bolted to engines designed during more toxic times.

1976 Holden HX LE Polycast "Honeycomb" wheel (14 x 7").

The Polycast process used a conventional steel wheel with a decorative face of molded polyurethane, attached with mechanical fasteners or bonded using adhesives (in some, both methods were applied) and although some snobs still call them "fake alloy" wheels, legitimately, they're a category of their own.  Because the rubbery, molded plastic fulfilled no structural purpose, designers were able to create intricate shapes which would then have been too delicate or complex to render (at an acceptable cost) in any sort of metal.  By consensus, some of the Ploycast wheels were among the best looking of the decade and, unstressed, they were strong, durable and long-lasting while the manufacturers liked them because the tooling and production costs were much lower than for aluminium or magnesium-alloy.  Another benefit was, being purely decorative (essentially a permanently attached wheelcover), their use faced no regulatory barriers; US safety rules were even then strict and Citroën at the time didn't both seeking approval for the more exotic "resin" wheels offered in Europe on the SM).

Aftermath of the pace car crash, Indianapolis 500, 29 May 1971; dozens were injured but there were no fatalities, despite impact with the well-populated camera stand being estimated at 60 mph (100 km/h).

The Holden LE's wheels came straight from the Pontiac parts bin in the US where they'd first appeared on the 1971 Firebird Trans-Am.  The concept proved popular with manufacturers and a set of Motor Wheels' "Exiter" (14" x 7", part number 36830 and advertised also as "Exciter") was fitted to the Dodge Challenger Pace car which crashed during the 1971 Indianapolis 500.  The crash was unrelated to the wheels, the driver (one of the Dodge dealers providing the pace car fleet) blaming the incident on somebody moving the traffic cone he'd used in practice as his pit-lane braking marker.    Motor Wheel's advertising copy: “What wheel can survive this beating?” and “...the new wheel too tough for the 'mean machine'” predated the crash at Indianapolis and was intended to emphasise the strength of the method of construction.

Twenty years on, the “parts bin special” idea was a part of local story-telling.  Although most doubt the tale, it's commonly recounted the 85 HSV VS GTS-R Commodores Holden built in 1996 were all finished in the same shade of yellow because of a cancelled order for that number of cars in "taxi spec", the Victorian government having mandated that color for the state's cabs.  While a pleasing industry myth, most suspect it's one of those coincidences and the government's announcement came after the bodies for the GTS-R had already been painted.  Being "taxi yellow" doesn't appear to have deterred demand and examples now sell for well into six figures (in Aus$).      

1971 Holden HQ Monaro LS 350

The overwrought and bling-laden Holden LE typified the tendency during the 1970s and of US manufacturers and their colonial off-shoots to take an elegant design and, with a heavy-handed re-style, distort it into something ugly.  A preview of the later “malaise era”, it was rare for a facelift to improve the original.  The HQ Holden (1971-1974) was admired for an delicacy of line and fine detailing; what followed over three subsequent generations lacked that restraint although to be fair, while the last of the series (HZ, 1977-1980) ascetically wasn't as pleasing as the first, dynamically, it was much-improved.

In English, malaise was an un-adapted loanword from the French malaise (ill ease), the construct being mal- (bad, badly) + aise (ease).  It was used to describe (1) a feeling of general bodily discomfort, fatigue or unpleasantness (sometimes associated with the onset of illness), (2) an ambiguous feeling of mental or moral depression (the sense tending more to “melancholy” than “angst”) and (3) ill will or hurtful feelings for others.  The US cars of the years between 1974-1984 (some say it went on a bit longer) came to be called “malaise era” cars, the name from the thoughtful but perhaps unfortunate “Crisis of Confidence” address Jimmy Carter (1924-2024; US president 1977-1981) delivered in July 1979.  Carter’s years of malaise remains emblematic the America of the late 1970s (a time of stagflation, oil-shock induced energy price-rises & shortages, high interest rates and general gloom) but the details have become blurred.  The use of the word “malaise” emerged from a retreat the president had convened at the Camp David retreat after concluding neither he, his advisors or the entire machinery of government could come up with solution to the nation’s many problems.  Attended by notables from the clergy, academia and other realms including the governor of Arkansas, BillClinton (b 1946; US president 1993-2001), the curious event prompted one historian to describe it as “…the most remarkable exercise in presidential navel-gazing in American history…” but what did lodge in Carter’s memory was an observation by the pollster Patrick Caddell (1950–2019) that after some fifteen years of trauma including assassinations, race riots, the war in Vietnam and Watergate, the nation was experiencing a “malaise” and the president decided this notion would be the centrepiece of his address to the people.

Malaise: 1978 Ford Mustang II King Cobra.

An emblematic malaise era machine, twenty-first century viewers would be surprised to learn it was possible for a relatively small, light car with a 302 cubic inch (4.9 litre) V8 to deliver such anaemic performance.  However, the Mustang II (1973-1978) was the the right car for the right car (debuting some weeks before the first oil shock) and was a great success.

The word “malaise” wasn’t included in the text of Carter’s speech but, replete with phrases like “…strikes at the very heart and soul and spirit of our national will…” & “…crisis of confidence…”, the tone was clear and almost universally the press called it the “malaise speech”.  Despite what has long been the popular perception, at the time the speech was not a political disaster and was well-received, Carter’s approval ratings surging; it was only as the year unfolded he came to be damned by his own words and if any single term is now associated with his unhappy single term, it's “malaise”.  As was customary for presidential addresses of this nature, the speech was nationally televised live by the three major commercial networks (ABC (American Broadcasting Company), CBS (Columbia Broadcasting System) & NBC (National Broadcasting Company)) and simultaneously broadcast by many radio stations, the total audience estimated at some 65 million (there was then no FoxNews but it's not difficult to predict what the nature of that commentary would have been).  Given the coverage, it’s certain the address contributed greatly to the eventual public disillusionment with the president and may thus have been an example of videomalaise (a term from late 1990s political science which linked voters’ decreasing trust in politicians with depictions of the latter on televised news).

Honorable exception: 1973 Pontiac Firebird Trans-Am SD-455.

Available only on the Firebird (Formula or Trans-AM) in 1973 & 1974, the SD-455 was one of the few bright spots of the malaise era although it did need slightly to be detuned for commercial release, its original 310 (HP) horsepower configuration able to pass the EPA's (Environmental Protection Authority) emission tests only if a devious "cheater" device was installed (shades of Volkswagen's later "dieselgate" although Pontiac got off with nothing more than a "slap on the wrist" rather than the billions it cost the equally guilty Germans).  The production version was rated at 290 HP which was still enough to make it the most powerful US car of its time.

The "malaise era" cars were so named because compared with the previous generations, they were heavier, slower, thirstier and less pleasant to drive, a collection of characteristics which weren't the fault of President Carter but he had the misfortune to be in the White House at the same time.  They were of course safer and less polluting but those advantages were hidden while the ugliness of the battering-ram bumper-bars, reduced power and sometimes tiresome driving characteristics were obvious.  When speaking of these mostly unlamented machines, the phrase “Malaise Era” is believed to have been coined by writer Murilee Martin (the pen name of Phil Greden) who used it first in 2007 on the website Jalopnik.   

1973 Ford Falcon XA GT Hardtop (RPO83).

In the era of the Holden LE, Ford Australia had it's own problem with unwanted two-door bodyshells.  Released too late to take advantage of what proved a market fad, Ford’s Falcon Hardtops (XA; 1972-1973, XB; 1973-1976 & XC; 1976-1979) never enjoyed the success of Holden’s Monaro (1968-1976), Chrysler’s Valiant Charger (1971-1978) or even that of Ford’s own, earlier Falcon Hardtop (XM; 1964-1965 & XP; 1965-1966).  The public’s increasing and unpredicted uninterest in the style meant that by 1976, like Holden, Ford had languishing in unwanted in their hands hundreds of body-shells for the big (in Australian terms although in the US they would have been classed “compacts”) coupés.  When released in 1972 Ford’s expectation was it would every year sell more than 10,000 Hardtops but that proved wildly optimistic and not even discounting and some “special editions” did much to stimulate demand.  By 1977 sales had dropped to a depressing 913 and with over 500 bodies in stock, the projection no more than 100 would attract buyers meant a surplus of 400; an embarrassing mistake.

Edsel Ford II with Falcon Cobra #001, publicity shot, Ford Australia's Head Office, Campbellfield, Victoria.  The badge below the Cobra decal reads 5.8; Australia switched to the metric system in 1973 but because of the nature of the machines, almost always the V8s are described either as 302 (4.9) or 351 (5.8), cubic inches being a muscle car motif. 

Scrapping them all had been discussed but in Australia at the time was Edsel Ford II (b 1948), great-grandson of Henry Ford (1863-1947), grandson of Edsel Ford (1893–1943) and the only son of Henry Ford II (1917–1987).  The scion had been sent to southern outpost to learn the family business and been appointed assistant managing director of Ford Australia; his solution profitably to shift the surplus hardtops was hardly original but, like many sequels, it worked.  What Edsel Ford suggested was to use the same approach which in 1976 had been such a success when applied in the US to the Mustang II (1973-1978): Create a dress-up package with the motifs of the original Shelby Mustangs (1965-1968), the most distinctive of which were the pair of broad, blue stripes running the vehicle’s full length.  In truth, the stripes had been merely an option on the early Shelby Mustangs but so emblematic of the breed did they become it’s now rare to see one un-striped.  The blinged-up Mustang IIs had been dubbed “Cobra II” and although mechanically unchanged, proved very popular.  One (unverified) story which is part of industry folklore claims the American’s suggestion was initially rejected by local management and discarded before a letter arrived from Ford’s Detroit head office telling the colonials that if Edsel Ford II wanted a Falcon Cobra with stripes, it must be done.  As Edsel's father once told a Lee Iacocca (1924–2019) who seemed to be getting ideas above his station: "Don't forget my name is on the building". 

Falcon Cobra #31.  The rear-facing bonnet (hood) scoop was the most obvious visual clue identifying the Option 97 (#002-031) cars although the after market responded and it became possible to buy replica scoops as well as the decals and plaques for those who wanted their own "Cobra look".

The Australian cars thus came to be “Cobra” and as well as providing a path to monetizing what had come to be seen as dead stock, the cars would also be a platform with which Ford could homologate some parts for use in racing.  The latter task was easy because in November 1977 Ford had built 13 “special order” XC Hardtops which conformed with the “evolution” rules of the Confederation of Australian Motor Sport (CAMS, then the regulatory body) for homologating parts for Group C touring car events.  Cognizant of the furore which had erupted in 1972 when high-output engines were homologated in road cars, the changes were mostly about durability and included enlarged rear wheel wells to accommodate wider wheels and tyres, a reverse hood (bonnet) scoop which drew desirable cool-air from the low-pressure area at the base of the windscreen, twin electric fans (switchable from the cockpit) which replaced the power-sapping engine-driven fan, a front tower brace (K-brace) which stiffened the body structure, an idler arm brace and front and rear spoilers.

Falcon Cobra #094 which was one of the "fully optioned" of the Option 96 build (of which there were 370) and being in the #081-200 run, it included the 351 V8, A/C (air-conditioning), P/W (power steering) & P/W (power windows).

A prototype Falcon Cobra was built in April 1978 with production beginning that July.  Unusually, all were originally painted Bold Blue before the areas which would become the stripes and sill & wheel-arch highlights were masked before a coating of Sno White was applied over the top.  Thin Olympic (Blaze) Blue accent stripes separated the colors and “Cobra” decals were fitted to the sides and rear.  That sounds like much wasted paint but the cost-breakdown on the production line must have been compelling because when the Spelling-Goldberg television series Starsky & Hutch (1975-1979) became popular, it was clear one of the stars of the show was the red two-door Ford Gran Torino with the a large white vector stripe so Ford produced a run of some 1,300 replicas.  All were produced in 1976 (the cars used for the filming were variously 1974, 1975 & 1976 models, the body changing little in these years) and Ford painted the cars Polar White (Code 9D) before masking-out the stripe and then repainting the whole in Bright Red (code 2B).  One quirk of the run was that by March 1976 the shade of red used for the Torinos in the TV series was no longer offered so the replicas, uniquely that years, used the earlier color.  Each of the 400 Falcon Cobras built was fitted with a sequentially numbered dashboard plaque (001 to 400) and the production breakdown was:

#001: Created for promotional use, it was allocated for the photo-sessions from which came the images used in the first brochures (351 automatic).

#002-031: The Option 97 run which contained the parts and modifications intended for competition and produced in conformity with CAMS’s “evolution” rules (351 manual).

#032-041: 351 manual with A/C & P/S.

#042-080: 351 manual with A/C, P/S & P/W.

#081-200: 351 automatic with A/C, P/S & P/W.

#201-300: 302 manual.

#301-360 (except 351): 302 automatic with A/C & P/S.

#351: 351 manual.

#361-400: 302 automatic with A/C, P/S & P/W.

Moffat Ford Dealers team cars in the Hardie-Ferodo 1000 at Bathurst, finishing 1-2 in 1977 (left) and on the opening lap in 1978 (right).  In 1978, the cars (actually 1976 XB models modified to resemble XCs) matched their 1977 qualifying pace by starting second & third on the grid but in the race both recorded a DNF (did not finish). 

The Option 97 run (#002-031) included the modifications fitted to the 13 cars built in November 1997 but also included was engine & transmission oil coolers, a tramp rod (fitted only to the left-side because most racing in Australia is on anti-clockwise circuits and most turns thus to the left) and a special front spoiler which directed cooling air to the front brakes.  Visually, the Option 97 run was differentiated from the rest by the (functional) bonnet scoop and a pair of Scheel front bucket seats (part number KBA90018) in black corduroy cloth. Collectively, the 370 Option 96 and 30 Option 97 cars made up the 400 SVP (Special Value Pack) that was the Falcon Cobra.  The Cobra’s blue & white livery appeared on the race tracks in 1978 but the best known (the pair run by Allan Moffat's (v 1939) “Moffat Ford Dealers” team were actually modified XB Hardtops built in 1976 and the same vehicles which had completed the photogenic 1-2 at Bathurst in 1977.