Palindrome

Palindrome (pronounced pal-in-drohm)

(1) A word, line, verse, number, sentence etc, reading the same backward as forward.

(2) In biochemistry, a region of DNA in which the sequence of nucleotides is identical with an inverted sequence in the complementary strand.

1638: From the Ancient Greek παλίνδρομος (palindromos) (running back again; recurring, literally “literally "a running back”) the construct being πάλιν (pálin) (again, back) + δρόμος (dromos) (direction, running, race, racecourse).  Pálin was from the primitive Indo-European kwle-i-, a suffixed form of the root kwel- (revolve, move round) (kw- becomes the Greek p- before some vowels.  The word palindrome was first published by Henry Peacham (1578-circa 1645) in The Truth of Our Times (1638).  Although derived from the Greek root palin + dromos, the Greek language uses καρκινικός (carcinic, literally “crab-like”) to refer to letter-by-letter reversible writing.  The related palinal (directed or moved backward, characterized by or involving backward motion) dates from 1888.  The noun palinode (poetical recantation, poem in which the poet retracts invective contained in a former satire) dates from the 1590s and was from either the sixteenth century French palinod or the Late Latin palinodia, from the Greek palinōidia (poetic retraction), again from pálin; the related form were palinodical & palinodial.  The word palinode was sometimes applied to the apologies artists and others in the Soviet Union were compelled to publish, often after being accused of formalism or something just as heinous.  Palindrome & palindromist are nouns, palindromic is an adjective and palindromically is an adverb; the noun plural is palindromes.

Pierre Laval (1883–1945; Prime Minister of France 1931-1932, 1935-1936 & de facto prime minister in the Vichy Government 1942-1944).

Even before he spent the final years of his political career as a senior official in the collaborationist regime of Vichy France under Marshal Philippe Pétain (1856-1951), the palindromic Laval was already notorious for his dubious financial dealings while in government and being a party to the Hoare–Laval Pact (1935), concocted with the then British Foreign Secretary Samuel “Slippery Sam” Hoare (1880-1959) with which the pair sought to end the tiresome Second Italo-Ethiopian War (the last of the colonial land-grabs in the era of European colonization) because it was “bad for business”.  Something of a precursor to the 1938 Munich Agreement in which the UK and France acquiesced to the Nazi’s dismemberment of Czechoslovakia in exchange for what, delusionally, they believed would be Adolf Hitler’s (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) final territorial claim in Europe, what the Hoare–Laval Pact offered was a partition of Abyssinia, something that, in retrospect, would have been merely the first step to Benito Mussolini (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) absorbing the whole country as a colony of Imperial Italy.  Even for the by then jaded people of France and the UK the cynicism was too blatant and the reaction when the details were made public compelled the dismissal of both ministers.

Sir Samuel Hoare ice-skating, October 1935.

An expert skater, Hoare broke his nose while skating in Switzerland at the time of the furore surrounding the Hoare-Laval Pact; in editorial offices around the world, photographs were captioned: “Hoare skating on thin ice”.  When told of the broken nose, Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) responded: “Pity it wasn't his neck.”  Meeting his unhappy ex-minister after his dismissal, George V (1865–1936; King of the United Kingdom & Emperor of India 1910-1936) (who had urged the British government to endorse the pact) tried to cheer him up by repeating a joke doing the rounds of the London clubs: “No more coals to Newcastle, no more Hoares to Paris.”  He was disappointed when Sir Samuel didn’t laugh.

In the way things are done in politics, after serving their brief time in the penalty box (sin-bin in some sports), both made comebacks although Laval's ended not well.  Slippery Sam found a niche as the UK's ambassador to Spain (1940-1944) where his talents proved invaluable for his dual role (bribing generals and persuading Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975) not to get too involved in the war).  Created Viscount Templewood upon his return to the UK, he was an active member of the House of Lords and wrote a number of books but his later life was lived in the shadow of the 1930s, remembered always as one of the 15 “guilty men” portrayed in the 1940 book of the same name, co written by three politically-aligned journalists (Frank Owen (1905-1979, Liberal), Michael Foot (1913-2010, Labour) and Peter Howard (1908-1965, Conservative).  Hoare’s own memoir of the 1930s (Nine Troubled Years (1954)) was an apologia for the appeasement policies of the decade and although if sympathetically read (those were, as he said, “troubled years”) his “guilt” emerges somewhat mitigated, his reputation never recovered.

Otto Abetz (1903-1958; de facto German ambassador to Paris 1940-1944, left) shaking hands with Marshal Pétain (right), Paris, November 1941.

Pétain had little faith in the arrangements his regime negotiated with the Germans honored, telling colleagues after one meeting: "It will take six weeks to work out all the details and six months for the Germans to forget all about them."  Because Berlin didn't formerly created diplomatic relations with France after the defeat in 1940, Otto Abetz was never properly credentialed as ambassador but wholly he discharged the duties.  His great nephew is Eric Abetz (b 1958; Liberal Party senator for Tasmania, Australia 1994-2022, Treasurer of Tasmania since 2024).

Laval, sniffing the winds of French defeat in 1940, became a convinced fascist, serving in the Vichy regime between July 1940-August 1944 variously as vice-president of the Council of Ministers and head of government.  He fled to Spain after the Liberation of France but was extradited and put on trial for plotting against the security of the state and collaborating with the Nazis; found guilty, he was executed by firing squad in October 1945.  Old Marshal Pétain fared a little better.  Although also sentenced to death for his role during the occupation, Charles de Gaulle (1890-1970; President of France 1959-1969), then serving as Chairman of the Provisional Government of the French Republic, couldn’t bring himself to sign the death warrant for one of the country’s heroes of World War I (1914-1918) and commuted the sentence to life imprisonment, officially on the grounds of “age”.

Perhaps surprisingly, the longest known palindromic word is not German despite their fondness for lengthy compounds.  According to the Guinness Book of World Records the record is held by the 19 character saippuakivikauppias which is Finnish for “a travelling salesman who sells lye (caustic soda)”.  It’s said not often to come up in conversation and seems to exist only a curiosity used in lists of long palindromes where it's the undisputed number one.  In English, palindromes of a few characters are common but examples with more than seven letters are rare.  Tattarrattat (the sound made by knocking on a door), as it’s usually spelled, has 12 characters but is a bit of a fudge because it’s also an onomatopoeia so some lexicographers insist it doesn’t count.  Also cheating but clever is the 11 letter aibohphobia meaning a fear of palindromes, the construct being the suffix -phobia written in reverse + phobia.  Adding to the charm is that while doubtlessly a non-existent condition, it's suspected there are anyway a few of those in the literature of psychiatry; certainly there's a goodly number in the many "phobia lists".  From India, there's kinnikinnik, a smoking mixture of bark & leaves (but no tobacco).  English’s longest “real” palindrome appears to be detartrated, the past participle of detartrate (to remove tartrates (salts of tartaric acid)), especially from fruit juices and wines, in order to reduce tartness or sourness).  Not only is it a real word but it describes a common process in the industrial production of foods and beverages.

Announced on an auspicious date.

On 2 February 2020, Lindsay Lohan (b 1986), in a now deleted Instagram post, for the first time publicly acknowledged her relationship with Bader Shammas (b 1987), a group photograph from Dubai, including the couple and her sister Aliana (b 1993), captioned: "@aliana lovely night with sister and my boyfriend bader💗".  The couple would later marry.  2 February 2020 (02-02-2020) was the twenty-first century’s only eight-digit global palindrome (ie it works with either the MM-DD-YYYY or DD-MM-YYYY convention).  The last eight-digit global palindrome happened 908 years earlier on the even more numerically symmetrical 11 November 1111 (11-11-1111) and the next one will be 908 years hence on 3 March 3030 (03-03-3030).  Six and seven digit palindromes are more common.

Palindromic sentences are often created and these are judged not by length but by their elegance which is why “never odd or even” often is cited as an example.  Leigh Mercer (1893–1977) was a word nerd and recreational mathematician who devised the classic "A man, a plan, a canal: Panama!" and this approach was in the 1980s taken to its logical extreme in two novels, Satire: Veritas (1980, 58,795 letters) by David Stephens and Dr Awkward & Olson in Oslo (1986, 31,954 words) by Lawrence Levine, both said to be palindromically perfect and wholly nonsensical.  Shorter, but of admirable clarity, are the many baptismal fonts in Greece and Turkey which bear the circular 25-letter inscription NIYON ANOMHMATA MH MONAN OYIN (Wash (my) sins, not only (my) face).  This appears also in several English churches.  Originally specific to poetry, a palindromic verse (one reading the same forwards or backwards) was in literary criticism described as cancrine, from the Latin cancer (crab) + -īnus (the suffix added to a noun base (especially a proper noun) to form an adjective in the sense of “of or pertaining to”), the notion being “cancrīnus”, the image based on most species of crab being able to walk sideways (both left & right).  In general use, by extension, the world came to be used to mean “reading something backwards”.

Sixteenth century German "oath skull" on which defendants swore their oaths in the Vehmic courts (the Vehmgericht, Holy Vehme or Vehm, the alternative spellings being Feme, Vehmegericht & Fehmgericht), a tribunal system established in Westphalia during the late Middle Ages.

Created essentially because of the inadequacies of the official justice system, they're now often referred to as "proto-vigilante" courts but for centuries they filled a niche before they came increasingly to be associated with injustice and corruption before finally being abolished in 1811, a half-decade after the dissolution of the Holy Roman Empire, the source of their original authority.

In linguistics, these “grid of letters” are called “acrostics”.  Acrostic was from the Middle French acrostiche & acrostique (persisting in modern French as acrostiche) and its etymon the Late Latin acrostichis, from the Ancient Greek ἀκροστιχίς (akrostikhís), the construct being ἄκρο- (ákro-) (the prefix indicating, inter alia, the extremity or tip of something) + στῐ́χος (stĭ́khos) (row or file of soldiers; line of poetry, verse) (ultimately from the primitive Indo-European steyg- (to climb, go)).  They remain still a popular form for the “word puzzles” appearing in the surviving newspapers and magazines.  In verse, an acrostic is a poem in which the initial letters of each line make a word or words when read downwards (the mesostich (middle) or telestich (final) letter of each line might also be used) whereas in prose the first letter of each paragraph or sentence might make up a word.  It’s speculated the earliest acrostic may have been created as a mnemonic device and used as a tool to aid oral transmission and most of the acrostics in the Old Testament are of the alphabetical or abecedarian (in this context “a work which uses words or lines in alphabetical order”) kind.  For poets however it may have been just an intellectual exercise (or perhaps “a gimmick” if not well-received by certain critics).  Geoffrey Chaucer (circa 1344-1400) used a simple acrostic device in ABC, a twenty-four stanza poem in which the first letter of the first word in each stanza is the appropriate letter of the alphabet, from A to Z.  The dramatist Benjamin Jonson (circa 1572–circa 1637) in his Argument (prefacing The Alchemist (1610)) used an acrostic verse (“argument” a technical term meaning “the abstract” or “plot summary”).

The palindromic (or “all-round”) acrostic seen on the oath skull is known as the “Sator square” or the “Cirencester word square” because a copy was in 1868 discovered on a painted wall plaster in what is now Victoria Road in the English town of Cirencester in the Cotswold District of Gloucestershire.  At the time of the inscription, during the Roman occupation of Britain, the settlement was called Corinium.  The best documented of the early examples was one etched onto a wall in the doomed city of Herculaneum, the conclusion of most being Sator Arepo Tenet Opera Rotas should be understood as “The sower, Arepo, makes the wheel work”), the trick being it can be read vertically, horizontally, or in the diagonal.  Known also as pentacles, the “SATOR” was the most commonly found in the Western Esotericism of late antiquity, used by Kabbalists, Gnostics, alchemists and other pre-medieval mystics in the creation of magic spells, amulets, potions etc and were thus often seen in the shops of apothecaries.  For deconstructionists, the translations are:

sator: sower/planter
tenet: he/she/they/it holds/has/grasps/possesses
opera: work/exertion/service
rotās: wheels

There has been speculation about the meaning of this pentacle, some a little fanciful and it’s not impossible things were made up just to fit, rather as "the quick brown fox jumps over the lazy dog" was coined to use each letter in the alphabet and "DICK HOOD DID EXCEED" serves no purpose other than to appear the same if inverted and viewed in a looking glass.

ROTAS
OPERA
TENET
AREPO
SATOR

The one on the skull was a second form, copied from an Egyptian papyrus of the late fourth or early fifth century AD:

SATOR
AREPO
TENET
OPERA
ROTAS

Among professionals and amateurs alike, there has been much debate about the possible meaning(s) and although there are a number of permutations, most hint at something like “the sower Arepo holds the wheels carefully”, indicating the care required when sowing the seeds for next season’s crop.  The form may however in some places have been vested with magical or religious significance.  In sixth century Ethiopia, the five words (corrupted to Sador, Alador, Danet, Adera and Rodas), were used as the names of the five nails of Christ's Cross.  In France, the word square was known to have been used as a form of lucky charm and reputedly, one fortunate inhabitant of Lyon was cured of madness by eating three crusts of bread (each inscribed with the square) while making five recitations of the Pater Noster in remembrance of the five wounds of Christ and the five nails.  Presumably encouraged by such an event, Spanish and Portuguese Roman Catholic missionaries took these charms to South America where they were said variously to protect folk from snake bites and aid childbirth.

Corinthian

Corinthian (kuh-rin-thee-uhn)

(1) Of, pertaining to, or characteristic of Corinth, the ancient Greek city-state.

(2) An native, inhabitant or resident of Corinth, and its suburbs.

(3) Something with origins in Corinthia.

(4) One of the five styles of classical architecture in Ancient Greece (the others being Doric, Composite, Tuscan & Ionic).

(5) Something ornate and elaborate; something luxurious or extravagantly trimmed

(6) In literacy criticism, an ornate style (an alternative to describing such writing as "rococo" or "baroque" but distinct from "purple").

(7) Someone given to living luxuriously; dissolute.

(8) A worldly, fashionable person, accepted in society although thought by some to be raffish.

(9) An amateur sportsman; an accomplished amateur athlete (archaic).

(10) A sailboat owner who helms his or her own boat in competitive racing.

(11) A phony descriptor of a type of leather used by Chrysler Corporation in the US during the 1970s.

1350–1400: From the Middle English Corinthi(es) (the men of Corinth) from the Latin Corinthiī from the Greek Korínthioi.  The sense “of or pertaining to Corinth" (the ancient Greek city-state) is from the 1590s and gradually, it replaced the mid-fifteenth adjective Corynthoise.  The sense as a classification in what was becoming a formalised architectural order is from the 1650s.  The noun meaning literally "inhabitant of Corinth" dates from the 1520s; Corinthies was attested from the late fourteenth century.  During Antiquity, other Greek cities regarded the inhabitants of Corinth as a bit gauche, noting their preference for ornate, almost ostentatious architecture and their notorious fondness for luxury and licentiousness.  There was intellectual snobbery among the Athenians too, the Corinthians thought too interested in commerce and profit and not sufficiently devoted to thought and learning.  Corinthian the noun and adjective thus, in various slang or colloquial senses in English, came to be associated with extravagance, sin and conspicuous consumption, especially in the decades after the 1820s.  Corinthian is a noun & adjective, Corinthianism is a noun and Corinthianize, Corinthianizing & Corinthianized are verbs; the noun plural is Corinthians.

The dapper Franz von Papen while serving as Germany's ambassador to Turkey (1939-1944).

In a nod to Paul's writings in the New Testament, the verb Corinthianize came to mean “to be licentious or sexually immoral” while the companion noun Corinthianism described licentious or sexually immoral behaviour.  Softened a little, by the eighteenth century, “a Corinthian” could be used also of a chap a bit raffish but verging on socially respectable and welcomed in at least some polite circles.  Presumably by association, the word came to be used also of sporting events (originally horse racing and yachting) which were restricted to “gentleman amateurs”.  Thus the old rogue Franz von Papen (1879-1969; Chancellor of Germany 1932 & vice chancellor 1933-1934), an accomplished amateur jockey, could have been called “a Corinthian” and the sly fox demonstrated his defensive skills when he gained one of three acquittals handed down the IMT (International Military Tribunal) during the first Nuremberg Trial (1945-1946).  Although unrelated to the verdict, the journalists accredited to the trial voted him “best-dressed defendant”.

A tattoo Lindsay Lohan tattoo (inked in 2013), inspired by 1 Corinthians 13:4-8.

In scripture, the implications of that association were later reflected in the New Testament, most memorably in Paul’s Second Letter to the Corinthians (2 Corinthians 1).  The second letter is thought to have been written circa 56 AD, shortly after he penned the first and was addressed to the Christian community in city of Corinth, a major trading centre which, although by then noted for its rich artistic and philosophic traditions, was a place also of vice and depravity.  It was this last aspect that compelled Paul’s first letter to the Corinthian church and in it he sharply rebuked them for permitting immoral practices in the community.  In response, the Corinthians had cracked-down on some of the worst excesses and Paul wrote his second letter to congratulate them on their reforms and even commended forgiving sinners and welcoming them back to the flock.  Harsh though his words could be, Paul’s preference is always restoration, not punishment.  The letter then discusses some sometimes neglected characteristics of the Christian church such as generosity to others and devotes some time to defending himself against attacks on his ministry, reminding the Corinthians both of his own poverty and the harsh reality of what it meant to be a minister of Christ in the Roman empire: beatings, imprisonment, hunger, and the constant threat of death.  In the King James Version (KJV; 1611) 1 Corinthians 13:4-8 read:

4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,

5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;

6 Rejoiceth not in iniquity, but rejoiceth in the truth;

7 Beareth all things, believeth all things, hopeth all things, endureth all things.

8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.

Most quoted now are modern translations which are more accessible such as the International Bible Society's (now Biblica) New International Version (NIV; 1978):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.

6 Love does not delight in evil but rejoices with the truth.

7 It always protects, always trusts, always hopes, always perseveres.

8 Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away.

In Paul’s prescriptive way, verses 4-7 details the workings of love in three steps.  There are firstly the positive aspects of love being patient and kind but then elaborated are the eight negatives love must never be: not jealous, boastful, arrogant, rude, irritable or resentful, nor does it insist upon its own way or gloat at wrong.  Finally, Paul notes the five positive ways in which love reacts, joining in rejoicing at truth, supports, believes, hopes and endures all things.  Verse 8 returns to the theme of superiority of love but explicates the contrast between love and spiritual gifts as the contrast between permanence and transience; spiritual gifts which are incomplete will pass when wholeness comes whereas love will not.  The contrast is thus between the perfect and imperfect.

United States Supreme Court Building (1935), looking towards the West Pediment.

The Corinthian style of architecture was one of the five classical orders created in Ancient Greece.  Similar in many ways to the Ionic, the points of difference were (1) the unusually slender proportions, (2) the deep capital with its round bell, decorated with acanthus leaves and a square abacus with concave sides.  The Corinthian capital typically has two distinct rows of acanthus leaves above which appear eight fluted sheaths, from each of which spring two scrolls (helices), one of which curls beneath a corner of the abacus as half of a volute while the other curls beneath the centre of the abacus.  The marble pillars used on the east and west pediments of the United States Supreme Court Building, constructed between 1932-1935, are a fine example of the Corinthian style.

United States Supreme Court Building, East Pediment.

Much less known than the more frequently photographed West Pediment, the East Pediment of the Supreme Court Building is at the rear of the structure and is much admired by architects because of the elegance of the thirteen symmetrically balanced allegorical figures in the sculptural group designed by Hermon A MacNeil (1866–1947).  The ornate details in the two rows of acanthus leaves are the defining characteristic of the Corinthian pillar.

Manuel Esteve Guerrero (1905-1976) in Corinthian helmet, 1938.  The casual pose, cigarette in hand, a cloak (resembling a Greek chlamys) slung over one shoulder, indicates the image was for “non-professional” use.

Manuel Esteve Guerrero had begun his academic studies at the University of Granada studying law but such was his interest in archaeology he switched disciplines, taking a degree in philosophy and literature, specializing in art history.  After working for some years as a teacher at the Padre Luis Coloma Institute, he was in 1931 appointed director of the Jerez Municipal Library (1873) when he remained until retirement in 1975, his most controversial duty in the role the period in the 1930s & 1940s when he was vested with responsibility for enforcing the strict censorship policies imposed by the newly established fascist regime Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975).  That would have been no small task because, under the caudillo, the index of proscribed texts was long.  As librarian, he was also, ex officio, municipal archaeologist and in 1938 his team made the remarkable discovery of a well-preserved Corinthian helmet, unearthed some 20 kilometres (12 miles) from the mouth of the Guadalete River, near the now-decommissioned irrigation dam known as La Corta, close to El Portal in the municipality of Jerez.  The significance of the artefact (widely publicized on both sides of the Atlantic as “Discovery of a Greek Helmet in the Guadalete”) was the confirmation of the long-suspected Greek presence in Andalusia during the seventh & sixth centuries BC.

Publicity shot for Chrysler Corporation's 1974 Imperial LeBaron Four-Door Hardtop, trimmed in chestnut tufted leather.

The hide in the 1974 Imperials wasn't described as “rich Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.  Although Chrysler mostly used the term “rich Corinthian leather” in the sales material for the Cordoba, after it appear in the brochures for the last (for a while) Imperial, it became common to refer thus to the leather in any of the corporation's cars of the era.  Some did with a sense of irony while some innocent souls actually believed it.  Manufacturers do like words which might evoke a "certain something" and in the 1970s Rolls-Royce advertised their timber veneer as "Circassian walnut cut from century-old trees" which was a correct term for Juglans regia (a species of walnut) but the stuff was more typically called "English walnut" or "common walnut".  Neither would have been though suitable and for Rolls-Royce to use "common" about any of their products would have been unthinkable.

1975 Imperial LeBaron Four Door Hardtop.

"Rich Corinthian leather" was a term coined by the Bozell advertising agency in 1975 to describe the tufted upholstery available as an alternative to the standard velour in the Chrysler Cordoba, the hides in corporation's products trimmed with the same leather produced by the Radel Leather Manufacturing Company of New Jersey described only as "leather" (except for the reference in certain advertising for the 1975 Imperial, then in its last days).  The "Corinthian" tag was chosen because something special was needed for the Cordoba, the first "small" (in the context of the company's mid 1970s line-up) Chrysler ever offered in the US and the name was thought successfully to convey the association with something rare, of high quality, luxurious and, doubtlessly, "European".  Religiosity in the US somewhat more entrenched than elsewhere in the West, it’s likely many were well-acquainted with the books of the New Testament book but for those less pious, Corinthian was one of those words which somehow carried the desired connotations, even among those with no idea of the links.  Perhaps it was because it sounded European that some assumed the leather came from Spain, Italy or some such place where many words end in vowels.  Richard Nixon (1913-1994; POTUS 1969-1974) noted that linguistic phenomenon when he discussed the circumstances in which Dwight Eisenhower (1890-1969; POTUS 1953-1961) was compelled to dismiss his chief of staff (Sherman Adams (1899-1986)), who had accepted as a gift, inter alia, a vicuña coat.  Nixon observed that while there was no doubt most Americans had no idea whether vicuña was animal, vegetable or mineral, just the perceived mystique was enough to convince them it was something expensive and therefore corrupting.

1976 Chrysler Cordoba advertisement.  When released as a 1975 model, Chrysler heralded the Cordoba as "the new small Chrysler".  The word "small" is relative, the significance being the departure from the corporation's long-standing policy of the Chrysler brand not appearing on anything except "full-sized cars" but economic reality was biting the 1970s and the big cars were in their last days.  Then (as now), to most of the rest of the world, the Cordoba seemed pretty big and at the time the appeal in the US was real, even those not greatly concerned about the increase in the price of gas (petrol) fretting about the prospect of shortages. 

Whether the association with the Cordoba's “rich Corinthian leather” generated many sales in Chrysler's other divisions (Plymouth, Dodge & Imperial) isn’t known but the the phrase certainly gained a remarkable traction amid the cacophony of exaggeration and puffery which sustains modern capitalism.  The Cordoba was introduced in 1975 as a "down-sized" model for consumers suddenly interested in fuel economy in the post oil-crisis world and the manufacturers knew those who felt compelled to buy smaller cars didn’t necessarily want them to be any less luxurious and that became the theme for the promotional campaign, led this time on television and fronted by a celebrity spokesperson, the actor Ricardo Montalbán (1920-2009).  Born in Mexico of Spanish descent, Montalbán looked distinguished and spoke in cultivated English with just enough of a Spanish accent to make plausible the link of “Corinthian leather” with cattle on the plains of Spain.  Mr Montalbán only ever spoke of "Corinthian leather" or "rich Corinthian leather" but in the print advertising "Corinthian leather" & "fine Corinthian leather" (sometimes with a plural "leathers" also appeared.  Despite that, the industry myth remains his TV advertisements all included "fine Corinthian leather".  

In the advertising, Mr Montalbán spoke of “the thickly-cushioned luxury of seats, available even in rich Corinthian leather” and although sometimes he’d call it “soft” instead, all people seemed to remember was the leather was Corinthian.  So successful was the campaign that Chrysler decided to make the Corinthian label exclusive to the Cordoba and when Mr Montalbán was later assigned to advertise other Chryslers, in the same mellifluous tone, he commended only the “rich leather".  Later, when interviewed on late night television, cheerfully he admitted that the term meant nothing but that wasn't quite true: it meant whatever people who heard it wanted it to mean and that made it a perfect word for advertising.  The agency definitely were proud of their appropriation and when the 1977 Cordoba's steering wheel gained a leather covering, this was celebrated in the brochure with: "...hand-stitched Corinthian leather-covered rim-tilt steering wheel.  Marvelous."

1970 Ford Mustang Boss 429 (left) in Grabber Blue (J) with “comfortweave” interior in Corinthian White (EW) interior and 1969 Ford Mustang Boss 429 (right) in Wimbledon White (M) with black interior (all 1969 Boss 429s were trimmed in black (DAA)).

Before Chrysler decided “Corinthian leather” was a thing, Ford had conjured up “Corinthian white”, using the description for both a paint code and the vinyl used for interior trim.  Ford’s Corinthian White was very close to their long used “Wimbledon White”, the latter slightly less stark and closer to an “eggshell white” although far from a “cream”.  The difference is apparent only if two vehicles are parked side-by-side and restoration houses say Corinthian White can be re-created by paint suppliers which achieve the effect by adding a small amount of a certain shade of blue to the mix.

The Rolls-Royce Camargue

Although it’s never been confirmed by the factory, one source claims that a consequence of Chrysler's agency in 1974 coming up with “rich Corinthian leather” was that Rolls-Royce was forced to abandon the idea of calling their new model the Corinthian, adopting instead Camargue, (a region on the Mediterranean coast in the south of France).  For Rolls-Royce, Camargue was probably a better choice, tying in with their existing Corniche two-door saloon (which many might have called a coupé) and convertible (by the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although there was in 2007 a nostalgic, one-off revival for the Phantom Drophead Coupé).  The French word corniche has certain technical meanings in geology and architecture but Roll-Royce used it in the sense of “a coastal road, especially one cut into the face of a cliff”, specifically using the imagery of the Grande Corniche on the French Riviera, just north of the principality of Monaco.  The factory had first used the Corniche name in 1939 for a prototype light-weight, high-performance car which could match the pace of the big, supercharged, straight-eight Mercedes-Benz able to explore Germany’s newly built autobahns at sustained high speeds never before possible.  The car was damaged during testing in France and was abandoned there after the outbreak of hostilities, only to be destroyed in a bombing raid although whether the Luftwaffe (the German air force) or the RAF (the UK's Royal Air Force) was responsible isn’t known.

1968 Bentley T1 Coupé Speciale by Pininfarina (chassis CBH4033).  After this, it wasn't as if the factory wasn't aware of how Italians thought a Rolls-Royce or Bentley coupé should look and the Speciale should have been a warning heeded although, to be fair, it was more accomplished than the Camargue.  Modernists, the Italians replaced the Circassian walnut veneer with black leather.

So whether it was a minor ripple of chaos theory or the factory always intended to continue allusions to continental geography, in 1975 the Camargue was released with few technical innovations of interest other than the automatic, split-level climate control system which was an industry first and said alone to cost about as much to produce as a middle-class buyer might spend on a whole vehicle.  Other footnotes included it being the first Rolls-Royce designed and produced (except for the odd carry-over component) using metric measurements and the first with the famous grill inclined at (for mid-century Rolls-Royce), a rakish 7^o rather than the perfectly vertical aspect always before used.   Now noticeably lower and wider, the grill still was built using a variant of the technique the architects of Antiquity employed to create the optical illusion of the columns appearing, to the naked eye, to be of identical dimensions although it wasn't exactly the old math of entasis which made a viewer perceive a slightly curved Corinthian pillar as perfectly perpendicular.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT really isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who in 27 BC commissioned the construction during his third consulship.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze. Hadrian choosing to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity) but the design does incorporate a similar visual effect: There is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

1973 Rolls-Royce Corniche Saloon (left) and 1975 Rolls-Royce Camargue (right).

In 1975 however, it wasn't the almost imperceptible rake of the grill or the adoption of metric measurements which attracted most comment when the Camargue made its debut.  What was most discussed was (1) it being the world’s most expensive production car and (2) the appearance.  At that end of the market, the 30%-odd cost premium against the mechanically similar Corniche wasn’t going to produce the same effects in the elasticity of demand as would be noted lower in automotive pecking order, indeed, the Veblen effect can operate to make the more expensive product more desirable.  The consensus was the Corniche, although by then a decade-old shape, was better balanced and more elegant so for success to ensue, Rolls-Royce really were counting on Veblen to exert its pull.

Lancia Florida II (1957, left), Fiat 130 Coupé (1971, centre) & Rolls-Royce Camargue (1975, right).  The origin of the shape is most discernible in Pininfarina’s Lancia Florida, a different approach to the big coupé than would be taken in the 1950s by the Americans.  The later Fiat 130 coupé was one of those aesthetic triumphs which proved a commercial failure while the Camargue is thought a failure on all grounds although, for those who prize some degree of exclusivity, it remains a genuine rarity.  As it was, between 1975-1986, only 531 Camargues were sold (including a one-off Bentley version which was a "special order") while the Corniche lasted from 1971 until 1995, 6,823 leaving the factory including 561 Bentleys, the latter now much sought.  In a sense, the Camargue was ahead of its time because Rolls-Royce in the twenty-first century began offering some quite ugly cars and they have sold well, the Veblen effect working well.  

Unfortunately, the Camargue, while it did what it did no worse than a Corniche saloon, while doing it, it looked ungainly.  Styled by the revered Italian studio Pinninfarina, the look was derided as dated, derivative and clumsy and it’s this which has usually been thought to account for production barely topping 500 over the decade-odd it remained available.  In the years since, some tried to improve things and a number have been made into convertibles, an expensive exercise which actually made things worse, the roof-line one of the few pleasing aspects.  One buyer though was sufficiently impressed to commission a one-off Bentley version, one of the few instances of a model which genuinely can be claimed to be unique. The same designer at Carrozzeria Pininfarina who signed off on the Camargue was also responsible for the earlier Fiat 130 coupé, something in the same vein but on a smaller scale and the Fiat is a rectilinear masterpiece.

Platform by Mercedes-Benz, coachwork by Pininfarina.  1956 300 SC (left), 1963 230 SL (centre) & 1969 300 SEL 6.3 (right).

Whether the knife-edged severity of the 130 coupé could successfully have been up-scaled to the dimensions Rolls-Royce required is debatable but Pininfarina had lying around a styling exercise done years earlier, based on a Mercedes-Benz 300 SEL 6.3 and it was this which seems to have inspired the Camargue.  The Italian studio’s interest in Mercedes-Benz had in preceding decades produced some admired designs although the occasional plans for limited production runs were never realized.  In 1955, a coupé based on the 300b saloon had been shown, followed a year later by a 300 SC which most thought better executed, and certainly more contemporary, than the Germans' own effort.  The best though was probably the 1963 230 SL which lost both the distinctive pagoda roof and some of leanness for which the delicate lines are most remembered but it was thought a successful interpretation.  Mercedes-Benz should of course have produced a two-door 300 SE 6.3 because the W111/W112 two door body (1961-1971) was their finest achievement but the planet lost nothing by Pininfarina's take on the idea being rightly ignored.  In retrospect Rolls-Royce probably wished they too had "failed to proceed" and when the time came to do another big coupé, the job was done in-house, the Bentley Continental (1991-2003) an outstanding design and neither Rolls-Royce nor Bentley have since matched the timeless lines.

Bespoke

Bespoke (pronounced bih-spohk)

(1) A simple past tense and past participle of bespeak.

(2) Of clothes, those made to individual order and custom custom-made.

(3) The making or selling such clothes.

(4) By extension, anything (physical or weightless) produced to a customer’s specifications, especially if a one-off creation.

(5) To ask for in advance; to reserve (obsolete).

(6) As bespeak & bespoken, betrothed or engaged to be married; spoken for (obsolete except in the literary novel).

1745–1755: The adjective was a coining in Modern English in the sense of “custom-made goods; made to order (as distinguished from ready-made; an item on the shelf of a shop)” from the late sixteenth century Middle English bespoken, the past-participle adjective from bespeak (in its sense of “arrange beforehand”), a prefixed variant of speak.  The verb bespeak was from the Middle English bispeken, from the Old English besprecan (speak about, speak against, complain), the construct being be- + sprecan (to speak).  A common Germanic compound (the cognates including the Old Saxon bisprecan, the Dutch bespreken, the Old High German bisprehhan and the German besprechen) originally meaning “to call out”, it evolved by the 1580s to enjoy a wide range of meaning in English, including “speak up”, “oppose”, “request”, “discuss”, “arrange” and “order (goods)”.  By virtue of the different application of the be- prefix, the connections between the various meanings of bespoke, bespeaking; bespeak etc are thought at least very loose and it’s clear some arose independently of others.  Bespoke long was used usually of tailored suits and other clothing but in recent decades it has been applied (with some enthusiasm) to products as diverse as a one-off Rolls-Royce and customized hacking software offered on the dark web.  Bespeak was from the Middle English bespeken & bispeken, from the Old English bespecan & besprecan (to speak about, speak against, accuse of, claim at law, complain), from the Proto-Germanic bisprekaną (to discuss, blame), the construct being be- +‎ speak.  It was cognate with the Scots bespeke (to beseech, speak or negotiate with), the West Frisian besprekke (to discuss), the Dutch bespreken (to discuss, review; debate) and the German besprechen (to discuss, review, talk about).  Bespoke & bespoken are verbs & adjectives, bespeak is a noun & verb, bespeaking is a verb, bespeaker & bespokeness are nouns and bespokely is an adverb; the noun plural use is rare.

Wartime bespoke tailoring, Henry Poole & Co (1806), Savile Row, London, 1944.

The be- prefix was from the Middle English be- & bi-, from the Old English be-, from the Proto-Germanic bi- (be-), from the Proto-Germanic bi (near, by), ultimately from the primitive Indo-European hepi (at, near) and cognate with the Saterland Frisian, West Frisian, Dutch, German Low German, German and Swedish be-.  Although there remain in English many relics of its use, (becalmed, beseige etc), the be- prefix has long ceased to be productive.  It was used to modify other forms to create various meanings: (1) By, near, next to, around, close to (beset), (2) Around; about (belay, bestir, belive), (3) About, regarding, concerning, over (bemoan, bewail), (4) On, upon, at, to, in contact with something (behold, befall), (5) Off, away, over, across (behead, besleeve), (6) As an intensifier (ie thoroughly, excessively; completely; utterly) (belabour, bedazzle), (7) All around; about; abundantly; all over (belick, bescatter), (8) Forming verbs derived from nouns or adjectives, usually with the sense of "to make, become, or cause to be" (becalm, befriend) and (9) Used to intensify adjectives meaning "adorned with something", often those with the suffix -ed (now mostly archaic or informal) (besequined, befeathered, beclawed, beloved).

Artist Louise Duggan (b 1974) delivers the bespoke "mixed-media work" Blue Lips, commissioned by Lindsay Lohan to hang in her Dubai villa, June 2023.

Bespoke is an uncontroversial word if applied in the way which for centuries mostly it was: clothing custom made for an individual, based on measurements taken prior to the tailor or seamstress cutting the fabric.  It was used also of the shoes made by cobblers, the gloves sewed by glove makers, the hats created by milliners and so on, all of whom had their own methods of maintaining their customer records, those dealing with body parts which usually didn’t much change able for decades to use the same dimensions; others had to re-measure with some frequency.  In the case of cobblers, for regular customers they would keep a pair of wooden lasts which emulated exactly the shape of the feet.  The synonyms for bespoke in this context included “custom-made”, “customized”, “purpose-built”, “tailored” & “tailor-made” and the traditional antonyms were “off the peg”, “off the rack” & “off the shelf”.  In recent years, “bespoke” has become a marketing term and stuff which is far from unique and in many cases produced in great volume (perhaps with some minor change) is now often labeled “bespoke” and “bespoke solution” is a favorite in the software business, whether it be something to manage a hairdressing salon or code on the dark web supplied by Russian hackers to certain branches of the DPRK (Democratic People's Republic of Korea (North Korea) military to facilitate theft or covert operations.

Google ngram (a quantitative and not qualitative measure): Because of the way Google harvests data for their ngrams, they’re not literally a tracking of the use of a word in society but can be usefully indicative of certain trends, (although one is never quite sure which trend(s)), especially over decades.  As a record of actual aggregate use, ngrams are not wholly reliable because: (1) the sub-set of texts Google uses is slanted towards the scientific & academic and (2) the technical limitations imposed by the use of OCR (optical character recognition) when handling older texts of sometime dubious legibility (a process AI should improve).  Where numbers bounce around, this may reflect either: (1) peaks and troughs in use for some reason or (2) some quirk in the data harvested.  What the trend lines indicate is bespoke came increasingly to be used in the late twentieth century and the rate of increase has shown no signs of subsiding.  That may to some extent be accounted for by Google’s methods or the publications over-represented in its catchment but, impressionistically, it seems plausible and in the US, scholars by the 1990s were noting the way bespoke was tending to supplant the traditional American “custom”, apparently because the word had appeal because it conveyed “wealth and prestige” whereas custom had been devalued by its association with things like hotted-up motor cycles.  If bespoke is uncontroversial when used of anything genuinely one-off, the appropriateness when used of anything else needs to be assessed on a case by case basis and because it’s so popular in the business of expensive cars, they provide a good case-studies.

The Maserati 5000 GT (1959-1966)

1959 Maserati 5000 GT (Shah of Iran) by Touring.

Before the ayatollahs ran Iran, it was ruled by the Shah (king) and he got a lot more fun out of life than his clerical successors, noted especially as a connoisseur and of fast, exotic and expensive cars, his collection including multiple models from Lamborghini, Mercedes-Benz, Rolls-Royce, Ferrari and Maserati among others.  In 1958 he’d driven Maserati’s then popular 3500 GT but thought it lacking in power and, because hundreds a year were sold to the (rich) public, it seemed "a bit common".  Accordingly, after receiving material advertising both the 3500 GT and the remaining 450S race cars the factory wished to dispose of after withdrawing from racing, the shah decided he wanted a combination of the two: race engine in road car.  To have it created, essentially he sent Maserati a blank cheque and asked them to call when it was ready.  Delivered to the shah (Mohammad Reza Pahlavi, 1919-1980) in 1959, it was almost a secret but when a second, commissioned by a South African customer,  was displayed at the 1959 Turin Motor show, it generated such interest that Maserati soon were fielding enquiries from rich commoners wanting what royalty had.  Priced stratospherically however, there weren’t enough rich folk on the planet to make it a viable option for their production lines so it entered the catalogue as a bespoke item, Maserati modifying the 3500 chassis which, frankly had been a bit over-taxed by the big V8 and tweaking the engine still further, slightly increasing the capacity but in a way that rendered it more docile, yet still a howler when stirred.  The chassis appeared in the list and buyers could choose their own coachbuilder and eventually eight produced their own interpretations, the most numerous being by Carrozzeria Allemano which, over the years, finished twenty-two.

1959 Maserati 5000 GT by Allemano.

So the conclusion must be that the Shah’s original was and remains a true bespoke creation because exclusively it was built for him.  Of the other 33 5000 GTs built, although they were all variations on the theme and mechanically similar, no two were exactly alike and each was built in response to an order from an individual customer, some of whom specified certain touches.  Given that, all probably deserve to be regarded as bespoke though pedants might insist the chassis was a regular production item and only the coachwork was truly bespoke.  Few seem to agree and on the rare occasions the things are offered for sale, they’re almost always described as “bespoke”.

The Rolls-Royce Phantom IV (1950-1956)

1950 Rolls-Royce Phantom IV pick-up truck.  "Luxury" pick-up trucks have been produced in volume since the 1970s and the first existed in the pre-war years but the Phantom IV was the most exclusive of them all.

Among collectors, the Phantom IV has quite an allure because it was one of the few cars produced in any number never offered for sale to the general public, only 18 produced and available only to heads of state or crowned royalty (a distinction important in royal circles which has its own pecking order).  In a manner similar to the Maserati 5000 GT, no two Phantom IVs were exactly the same although all were built on substantially the same underpinnings (the only Rolls-Royce passenger cars ever to use a straight-8).  Thus all should be thought “bespoke” in the context of the industry but there was one version which radically was different, a Phantom IV pick-up truck (a style in some places called a "ute", a back-formation from "utility" which in linguistics is described as a "complex clipping" or "elliptical abbreviation" although the punchier "short for" is the more common use) which was used by the factory to ferry bits & pieces from place to place.  So it’s a genuine one off pick-up truck but because it was just a functional workhorse which existed only because an unsalable prototype chassis was available, it’s never been regarded as something bespoke, the long ago scrapped “shop ute” just a historic curiosity.  The other 17 Phantom IVs used the body-styles more expected of the Phantom lineage (limousines, cabriolets and landaulets) and three were built for Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975) but even in the less litigious 1950s there was a awareness words needed carefully to be chosen.  When ordering one of the two built as formal limousines (in five and seven-seat configurations), the Spanish embassy in London specified "bullet-proof bodywork" but the coach-builder (H. J. Mulliner), aware there were now some very big bullets, replied what they could do was fit "armoured panels" but a guarantee of "bullet proof" wasn't possible.  A practical military man, the Generalissimo must have accepted that because all were built and remain in the possession of the Spanish Army, still sometimes use for state occasions.    

The Rolls-Royce Phantom V (1959-1968) & Phantom VI (1968-1990)

1973 Rolls-Royce Phantom VI "All Weather Cabriolet" (four-door convertible) by Fura (right) and 1971 Rolls-Royce Phantom VI DHC by Fura (left).  The red four-door was in May 2026 offered at auction in the US; it was passed-in on a bid of US$251,160. 

By comparison with the exclusive Phantom IV, its two successors were almost mass-produced, 1206 (832 of the Phantom V & 374 of the VI respectively) crafted over three decades.  In this case, it’s thought only some should be thought truly bespoke because although there were a few variations in the coachwork, many were substantially the same and its only the ones with the greatest differences (notably the odd sedanca de ville, the handful of landaulets or the other “state” cars with their elevated rooflines) which are usually thought “bespoke” and even they weren’t unique things like the Phantom IVs.  Two of the bodies on the Phantom VI chassis however indisputably were bespoke.  By the 1970s, it was only the big Phantom VI which Rolls-Royce still built on the separate chassis which made bespoke bodies easier to mount so anyone wanting a really exclusive Rolls-Royce had no other choice.  Accordingly the Italian house Fura fashioned two very big bespoke creations, one a DHC (drophead coupé, which by then the rest of the world was calling a cabriolet or convertible), the other described as an "all weather cabriolet" (which eventually was re-fashioned as a four-door convertible).  Both were on a scale not seen since seen since the 1930s and nothing like them has since been attempted.  Because the limousine chassis was designed for something long, narrow and tall, both the Fura cars were fundamentally ill-proportioned although skilled photographers have managed to create pleasing images by selecting just the right angle.  Flawed though they were, at the time there was probably nothing on four wheels which so conveyed disposable wealth which, in many cases, is of course often the essence of the bespoke.  It was a good thing they made such an impression because presumably it dissuaded people from looking too closely: underneath the engineering was pure Phantom VI which meant drum brakes and a rear axle suspended on semi-elliptic (cart) springs so it was (refined) Ford Model T (1908) technology under all that leather and burl walnut veneer.  Such was the attention to detail those cart spring were encased in Wefco leather gaiters so those enjoying the seclusion of the rear compartment (trimmed usually in West of England cloth rather than the leather on which the chauffeur sat) weren't disturbed by any tiresome squeaks.

Rolls-Royce revisited

2021 Roll-Royce Ghost in Friskee Pink.

It is believed that as early as the 1920s there were pink Rolls-Royces.  Constructs of what the past “looked like” must come from paintings, photographs and films and because in the inter-war years most of the photographic record was in monochrome (actually gray-scale or sepia), there’s often a perception it visually was a dull, subdued age but really it was a quite colourful time.  After color photography in the post-war years became ubiquitous, the hues part of the environment became recorded with increasing accuracy as the equipment improved and with the advent of mass-market digital devices, such is the volume stored that it’s now likely that somewhere, accessible by someone, there’s a HD (high-definition) color image of just about every public space.  Although the Autochrome process became available in 1907, it produced images which often can’t relied upon to be an accurate depiction of a color and it was anyway expensive, meaning use tended to be limited to professionals and governments (the military especially attracted because of the possibilities offered for aerial photography).  Not until the mid-1930s when Eastman Kodak’s Kodachrome and Agfa’s Agfacolor Neu were released as consumer products (at a price the middle-class could afford), did color photography reach the mass-market.

John Lennon's 1965 Rolls-Royce Phantom V.  Ordered in 1964, it emerged the next year from coachbuilder Mulliner Park Ward in Valentine Black over black leather with black wheels & wheel covers.  The request for a black grill “politely was refused”.

However, during the 1920s, Rolls-Royce built only “rolling chassis” which were ordered by customers who then choose a coachbuilder to fabricate a body, the choice of color not limited by the factory’s charts.  That changed in the 1950s when, for a variety of reasons, Rolls-Royce began offering their “Standard Steel Body”, something of a harbinger in that within a generation the old world of bespoke, coachbuilt bodies on separate chassis would be driven to extinction.  In this era, no pink Roll-Royce would leave the Crewe facility (where Rolls-Royce and Bentley vehicles were built between 1938-2002) although some wild color schemes were seen in the after-market, most famously that on the 1965 Phantom V (1959-1968) commissioned by then The Beatles (1960-1970) member John Lennon (1940-1980).  Mr Lennon’s 1965 Phantom V was painted during the era of psychedelia and has since habitually been dubbed “John Lennon’s psychedelic Rolls-Royce” although the Beatle insisted it was all based on what he called the  “gypsy motifs” used on caravans (“gypsy” then the common descriptor of the Romani people, known in some places as “travellers”).

2021 Roll-Royce Ghost in Friskee Pink: The “Immersive Seating with Centre Console” with “Rear Ventilated Seats” including piping in Sheida Pink.

Under new ownership, by the twenty-first century, the factory’s old insistence on finishing their cars only in “dignified colors” had been sacrificed to the demands of a new generation of rick folks with aesthetic sensibilities drawn from different traditions than most of the customers of yore.  Like other manufacturers of cars for the rich, Rolls-Royce now has a “Bespoke” division to cater to the whims of those able to pay for “special requests” and as well as an extensive color chart, there’s also a “P2S” (paint-to-sample) service.  The P2S service is not new, Aston-Martin and Bristol for decades offering customers the option and while, in times gone by, it was often ties in the color of an old school or regiment which might be provided as the sample, sources now are more diverse.  The pictured “Friskee Pink” finish on the 2021 Rolls-Royce Ghost was among the US$129,000-odd in “special options” the Bespoke division included in the final invoiced price of US$473,675, the color contributing US$30,100.  As well as the exterior paint, the Friskee Pink package included some trim and accessory detailing in contrasting Sheida Pink including the rotary controls, stitching, piping, grab handles & indicator stalks.  In a nice touch, the “Signature Key” was enclosed in a Sheida Pink clasp.

2021 Roll-Royce Ghost in Friskee Pink: Right-side “Chrome-Plated Visible Exhausts”.

For a machine with a MSRP (manufacturer’s recommended retail price) of US$339,000, the additional $129K in options is these days not unusual and $30K for paintwork is hardly excessive, some concerns charging twice that.  It was also something obvious to those outside (one of the reasons bespoke editions exist) so might seen as good value, the “Immersive Seating with Centre Console” (US$18,875.00) able to impress only by those inside although, if turned up, the experience of the “Rolls-Royce Bespoke Audio” system (US$10,800.00) could be enjoyed by those inside and out.  Given all that US$1,975 for “Rear Ventilated Seats” seemed conspicuously a bargain.  These prices were all within the orthodoxy of what passes for reality in the upper reaches of the market but what was striking was the US$5,400 invoiced for “Chrome-Plated Visible Exhausts” which sounds expensive for a short length of piping given that in the 1960s the US manufacturers typically would list an entire “dual exhaust system” for around US$30.00 (one of the bargains of the era given the advantages gained).  However, on the Rolls-Royce the option required a different lower valance so there’s more involved than may at first appear.  The US EPA (Environmental Protection Agency) takes an interest in exhaust pipes (chrome-plated and visible or not) and recorded emissions of 623 grams of CO₂ per mile, meaning it received a SR (Smog Rating) of 3 (out of 10), that and the combined city/highway fuel consumption of 14 mpg (7.1 gallons per 100 miles, a measure unique to the US (16.8 mpg in Imperial terms or 16.8 litres/100 km) producing a composite FE & GGR (Fuel Economy & Greenhouse Gas Rating) of 1 (out of 10), thus the imposition of a GGT (Gas Guzzler Tax) of US$2,600.

Shooting Brakes   

1956 Mercedes-Benz 300c (W186 "Adenauer") Estate Car by Binz.

Consumption can be conspicuous yet still subtle, achieved usually if a bespoke creation is both expensive and functional.  The Mercedes-Benz 300 saloons and four-door cabriolet of (W186 & W189 1951-1962) were large, stately and beautifully built and the platform attracted coachbuilders who saw the potential for estate cars (station wagons), ambulances and (especially) hearses.  Many were built and the hearses in particular typically aren't regarded as bespoke because they were essentially catalogue items with little variation between editions.  Some of the rare estates ("shooting brakes" to the English, "station wagons" in North America and for a time, "station sedans" if built by Holden, General Motors' (GM) Australian outpost) however have always been treated as bespoke even though from an engineering point of view the changes were minimal and the styling hardly imaginative.  The reason for the association seems to be that they “dripped money”; even to the uninformed they were obviously expensive so it seems possible there is the matter of "bespoke by acclamation".  Interestingly, in 1960 the factory did their own one-off 300 Estate, this one a “telemetry car” built in the era before sensors to travel at high speed on a test track, recording data from the vehicle ahead, the two tethered with long cables.  Styled in an almost avant-garde manner with rear glass which curved into the roof, the factory regarded it rather as Rolls-Royce treated their pick-up: a mule to be used until something better came along.  They never called it bespoke.

1965 Aston Martin DB5 Shooting Brake.

Sir David Brown (1904–1993) liked his DB5 coupé (which the factory in their English way called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (an English term best understood as “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own.  Unfortunately, Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add a niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others might be a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, they came of a production line, albeit a leisurely and exclusive one so can all but the original be thought truly bespoke?  According to the Aston Martin website, they are bespoke so that’s presumably the last word on the subject.

There is even bespoke Nutella.  In 2014, while appearing on-stage in a London production of David Mamet's (b 1947) Speed-the Plow (1988), Lindsay Lohan stayed at the Mandarin Oriental hotel which supplied her with a personalized jar of the nutty treat, complete with bespoke label.

At its messy margins, English often troubles the purists but it’s a democratic language and meanings do evolve through popular use.  That can mean a meaning shift as has happened to “decimate” (originally “reduce by 10%”; probably now understood as “reduce to 10%”) or alternative meanings can emerge and run in parallel.  In tailoring, “bespoke” is used still in its original sense but with cars it seems now industry shorthand for “one-off or short-run variants” of existing models.  In the matter of the DB5 Shooting Brakes, the rear coachwork for Sir David’s original genuinely was “bespoke” and what Radford did was eleven exact replications but, by even Aston Martin’s then standards, a dozen-odd is a small number with enough of a hint of “exclusivity” for the label to seem appropriate.  That of course does beg the question: At what point does a design cease reasonably to be called “bespoke” if identical copies are being produced?  Empirically, the number must be “greater than eleven” but it probably can’t be defined except by suggesting it’s the point at which production can be said to have happened in “a series” and that should be well-short of three figures.  Of cars, “bespoke” now probably is over-used but its new career seems here to stay.

The Smart Fortwo (top left) and some bespoke imaginings channeling (clockwise) DMC DeLorean (in filmic incarnation), Chevrolet Corvette, Lotus Esprint, Porsche 911, Bugatti Veyron, Lamborghini Countach and Jaguar E-Type (XKE) .

Some year ago, even before mass-market generative AI made such sights routine, the happy combination of the internet, Photoshop and a large cohort of gullible viewers encouraged the creation of a meme purporting to be a survey of the bespoke carbon fibre bodies available to be bolted to the diminutive Smart Fortwo (C451; 2007-2015).  Even a cursory look at the scale of the humans included in some of the photos should have been enough for people to work out this was fake news but the "factory" is said to have received “some” enquiries asking where the bespoke bodies could be bought.