Corinthian

Corinthian (kuh-rin-thee-uhn)

(1) Of, pertaining to, or characteristic of Corinth, the ancient Greek city-state.

(2) An native, inhabitant or resident of Corinth, and its suburbs.

(3) Something with origins in Corinthia.

(4) One of the five styles of classical architecture in Ancient Greece (the others being Doric, Composite, Tuscan & Ionic).

(5) Something ornate and elaborate; something luxurious or extravagantly trimmed

(6) In literacy criticism, an ornate style (an alternative to describing such writing as "rococo" or "baroque" but distinct from "purple").

(7) Someone given to living luxuriously; dissolute.

(8) A worldly, fashionable person, accepted in society although thought by some to be raffish.

(9) An amateur sportsman; an accomplished amateur athlete (archaic).

(10) A sailboat owner who helms his or her own boat in competitive racing.

(11) A phony descriptor of a type of leather used by Chrysler Corporation in the US during the 1970s.

1350–1400: From the Middle English Corinthi(es) (the men of Corinth) from the Latin Corinthiī from the Greek Korínthioi.  The sense “of or pertaining to Corinth" (the ancient Greek city-state) is from the 1590s and gradually, it replaced the mid-fifteenth adjective Corynthoise.  The sense as a classification in what was becoming a formalised architectural order is from the 1650s.  The noun meaning literally "inhabitant of Corinth" dates from the 1520s; Corinthies was attested from the late fourteenth century.  During Antiquity, other Greek cities regarded the inhabitants of Corinth as a bit gauche, noting their preference for ornate, almost ostentatious architecture and their notorious fondness for luxury and licentiousness.  There was intellectual snobbery among the Athenians too, the Corinthians thought too interested in commerce and profit and not sufficiently devoted to thought and learning.  Corinthian the noun and adjective thus, in various slang or colloquial senses in English, came to be associated with extravagance, sin and conspicuous consumption, especially in the decades after the 1820s.  Corinthian is a noun & adjective, Corinthianism is a noun and Corinthianize, Corinthianizing & Corinthianized are verbs; the noun plural is Corinthians.

The dapper Franz von Papen while serving as Germany's ambassador to Turkey (1939-1944).

In a nod to Paul's writings in the New Testament, the verb Corinthianize came to mean “to be licentious or sexually immoral” while the companion noun Corinthianism described licentious or sexually immoral behaviour.  Softened a little, by the eighteenth century, “a Corinthian” could be used also of a chap a bit raffish but verging on socially respectable and welcomed in at least some polite circles.  Presumably by association, the word came to be used also of sporting events (originally horse racing and yachting) which were restricted to “gentleman amateurs”.  Thus the old rogue Franz von Papen (1879-1969; Chancellor of Germany 1932 & vice chancellor 1933-1934), an accomplished amateur jockey, could have been called “a Corinthian” and the sly fox demonstrated his defensive skills when he gained one of three acquittals handed down the IMT (International Military Tribunal) during the first Nuremberg Trial (1945-1946).  Although unrelated to the verdict, the journalists accredited to the trial voted him “best-dressed defendant”.

A tattoo Lindsay Lohan tattoo (inked in 2013), inspired by 1 Corinthians 13:4-8.

In scripture, the implications of that association were later reflected in the New Testament, most memorably in Paul’s Second Letter to the Corinthians (2 Corinthians 1).  The second letter is thought to have been written circa 56 AD, shortly after he penned the first and was addressed to the Christian community in city of Corinth, a major trading centre which, although by then noted for its rich artistic and philosophic traditions, was a place also of vice and depravity.  It was this last aspect that compelled Paul’s first letter to the Corinthian church and in it he sharply rebuked them for permitting immoral practices in the community.  In response, the Corinthians had cracked-down on some of the worst excesses and Paul wrote his second letter to congratulate them on their reforms and even commended forgiving sinners and welcoming them back to the flock.  Harsh though his words could be, Paul’s preference is always restoration, not punishment.  The letter then discusses some sometimes neglected characteristics of the Christian church such as generosity to others and devotes some time to defending himself against attacks on his ministry, reminding the Corinthians both of his own poverty and the harsh reality of what it meant to be a minister of Christ in the Roman empire: beatings, imprisonment, hunger, and the constant threat of death.  In the King James Version (KJV; 1611) 1 Corinthians 13:4-8 read:

4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,

5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;

6 Rejoiceth not in iniquity, but rejoiceth in the truth;

7 Beareth all things, believeth all things, hopeth all things, endureth all things.

8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.

Most quoted now are modern translations which are more accessible such as the International Bible Society's (now Biblica) New International Version (NIV; 1978):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.

6 Love does not delight in evil but rejoices with the truth.

7 It always protects, always trusts, always hopes, always perseveres.

8 Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away.

In Paul’s prescriptive way, verses 4-7 details the workings of love in three steps.  There are firstly the positive aspects of love being patient and kind but then elaborated are the eight negatives love must never be: not jealous, boastful, arrogant, rude, irritable or resentful, nor does it insist upon its own way or gloat at wrong.  Finally, Paul notes the five positive ways in which love reacts, joining in rejoicing at truth, supports, believes, hopes and endures all things.  Verse 8 returns to the theme of superiority of love but explicates the contrast between love and spiritual gifts as the contrast between permanence and transience; spiritual gifts which are incomplete will pass when wholeness comes whereas love will not.  The contrast is thus between the perfect and imperfect.

United States Supreme Court Building (1935), looking towards the West Pediment.

The Corinthian style of architecture was one of the five classical orders created in Ancient Greece.  Similar in many ways to the Ionic, the points of difference were (1) the unusually slender proportions, (2) the deep capital with its round bell, decorated with acanthus leaves and a square abacus with concave sides.  The Corinthian capital typically has two distinct rows of acanthus leaves above which appear eight fluted sheaths, from each of which spring two scrolls (helices), one of which curls beneath a corner of the abacus as half of a volute while the other curls beneath the centre of the abacus.  The marble pillars used on the east and west pediments of the United States Supreme Court Building, constructed between 1932-1935, are a fine example of the Corinthian style.

United States Supreme Court Building, East Pediment.

Much less known than the more frequently photographed West Pediment, the East Pediment of the Supreme Court Building is at the rear of the structure and is much admired by architects because of the elegance of the thirteen symmetrically balanced allegorical figures in the sculptural group designed by Hermon A MacNeil (1866–1947).  The ornate details in the two rows of acanthus leaves are the defining characteristic of the Corinthian pillar.

Manuel Esteve Guerrero (1905-1976) in Corinthian helmet, 1938.  The casual pose, cigarette in hand, a cloak (resembling a Greek chlamys) slung over one shoulder, indicates the image was for “non-professional” use.

Manuel Esteve Guerrero had begun his academic studies at the University of Granada studying law but such was his interest in archaeology he switched disciplines, taking a degree in philosophy and literature, specializing in art history.  After working for some years as a teacher at the Padre Luis Coloma Institute, he was in 1931 appointed director of the Jerez Municipal Library (1873) when he remained until retirement in 1975, his most controversial duty in the role the period in the 1930s & 1940s when he was vested with responsibility for enforcing the strict censorship policies imposed by the newly established fascist regime Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975).  That would have been no small task because, under the caudillo, the index of proscribed texts was long.  As librarian, he was also, ex officio, municipal archaeologist and in 1938 his team made the remarkable discovery of a well-preserved Corinthian helmet, unearthed some 20 kilometres (12 miles) from the mouth of the Guadalete River, near the now-decommissioned irrigation dam known as La Corta, close to El Portal in the municipality of Jerez.  The significance of the artefact (widely publicized on both sides of the Atlantic as “Discovery of a Greek Helmet in the Guadalete”) was the confirmation of the long-suspected Greek presence in Andalusia during the seventh & sixth centuries BC.

Publicity shot for Chrysler Corporation's 1974 Imperial LeBaron Four-Door Hardtop, trimmed in chestnut tufted leather.

The hide in the 1974 Imperials wasn't described as “rich Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.  Although Chrysler mostly used the term “rich Corinthian leather” in the sales material for the Cordoba, after it appear in the brochures for the last (for a while) Imperial, it became common to refer thus to the leather in any of the corporation's cars of the era.  Some did with a sense of irony while some innocent souls actually believed it.  Manufacturers do like words which might evoke a "certain something" and in the 1970s Rolls-Royce advertised their timber veneer as "Circassian walnut cut from century-old trees" which was a correct term for Juglans regia (a species of walnut) but the stuff was more typically called "English walnut" or "common walnut".  Neither would have been though suitable and for Rolls-Royce to use "common" about any of their products would have been unthinkable.

1975 Imperial LeBaron Four Door Hardtop.

"Rich Corinthian leather" was a term coined by the Bozell advertising agency in 1975 to describe the tufted upholstery available as an alternative to the standard velour in the Chrysler Cordoba, the hides in corporation's products trimmed with the same leather produced by the Radel Leather Manufacturing Company of New Jersey described only as "leather" (except for the reference in certain advertising for the 1975 Imperial, then in its last days).  The "Corinthian" tag was chosen because something special was needed for the Cordoba, the first "small" (in the context of the company's mid 1970s line-up) Chrysler ever offered in the US and the name was thought successfully to convey the association with something rare, of high quality, luxurious and, doubtlessly, "European".  Religiosity in the US somewhat more entrenched than elsewhere in the West, it’s likely many were well-acquainted with the books of the New Testament book but for those less pious, Corinthian was one of those words which somehow carried the desired connotations, even among those with no idea of the links.  Perhaps it was because it sounded European that some assumed the leather came from Spain, Italy or some such place where many words end in vowels.  Richard Nixon (1913-1994; POTUS 1969-1974) noted that linguistic phenomenon when he discussed the circumstances in which Dwight Eisenhower (1890-1969; POTUS 1953-1961) was compelled to dismiss his chief of staff (Sherman Adams (1899-1986)), who had accepted as a gift, inter alia, a vicuña coat.  Nixon observed that while there was no doubt most Americans had no idea whether vicuña was animal, vegetable or mineral, just the perceived mystique was enough to convince them it was something expensive and therefore corrupting.

1976 Chrysler Cordoba advertisement.  When released as a 1975 model, Chrysler heralded the Cordoba as "the new small Chrysler".  The word "small" is relative, the significance being the departure from the corporation's long-standing policy of the Chrysler brand not appearing on anything except "full-sized cars" but economic reality was biting the 1970s and the big cars were in their last days.  Then (as now), to most of the rest of the world, the Cordoba seemed pretty big and at the time the appeal in the US was real, even those not greatly concerned about the increase in the price of gas (petrol) fretting about the prospect of shortages. 

Whether the association with the Cordoba's “rich Corinthian leather” generated many sales in Chrysler's other divisions (Plymouth, Dodge & Imperial) isn’t known but the the phrase certainly gained a remarkable traction amid the cacophony of exaggeration and puffery which sustains modern capitalism.  The Cordoba was introduced in 1975 as a "down-sized" model for consumers suddenly interested in fuel economy in the post oil-crisis world and the manufacturers knew those who felt compelled to buy smaller cars didn’t necessarily want them to be any less luxurious and that became the theme for the promotional campaign, led this time on television and fronted by a celebrity spokesperson, the actor Ricardo Montalbán (1920-2009).  Born in Mexico of Spanish descent, Montalbán looked distinguished and spoke in cultivated English with just enough of a Spanish accent to make plausible the link of “Corinthian leather” with cattle on the plains of Spain.  Mr Montalbán only ever spoke of "Corinthian leather" or "rich Corinthian leather" but in the print advertising "Corinthian leather" & "fine Corinthian leather" (sometimes with a plural "leathers" also appeared.  Despite that, the industry myth remains his TV advertisements all included "fine Corinthian leather".  

In the advertising, Mr Montalbán spoke of “the thickly-cushioned luxury of seats, available even in rich Corinthian leather” and although sometimes he’d call it “soft” instead, all people seemed to remember was the leather was Corinthian.  So successful was the campaign that Chrysler decided to make the Corinthian label exclusive to the Cordoba and when Mr Montalbán was later assigned to advertise other Chryslers, in the same mellifluous tone, he commended only the “rich leather".  Later, when interviewed on late night television, cheerfully he admitted that the term meant nothing but that wasn't quite true: it meant whatever people who heard it wanted it to mean and that made it a perfect word for advertising.  The agency definitely were proud of their appropriation and when the 1977 Cordoba's steering wheel gained a leather covering, this was celebrated in the brochure with: "...hand-stitched Corinthian leather-covered rim-tilt steering wheel.  Marvelous."

1970 Ford Mustang Boss 429 (left) in Grabber Blue (J) with “comfortweave” interior in Corinthian White (EW) interior and 1969 Ford Mustang Boss 429 (right) in Wimbledon White (M) with black interior (all 1969 Boss 429s were trimmed in black (DAA)).

Before Chrysler decided “Corinthian leather” was a thing, Ford had conjured up “Corinthian white”, using the description for both a paint code and the vinyl used for interior trim.  Ford’s Corinthian White was very close to their long used “Wimbledon White”, the latter slightly less stark and closer to an “eggshell white” although far from a “cream”.  The difference is apparent only if two vehicles are parked side-by-side and restoration houses say Corinthian White can be re-created by paint suppliers which achieve the effect by adding a small amount of a certain shade of blue to the mix.

The Rolls-Royce Camargue

Although it’s never been confirmed by the factory, one source claims that a consequence of Chrysler's agency in 1974 coming up with “rich Corinthian leather” was that Rolls-Royce was forced to abandon the idea of calling their new model the Corinthian, adopting instead Camargue, (a region on the Mediterranean coast in the south of France).  For Rolls-Royce, Camargue was probably a better choice, tying in with their existing Corniche two-door saloon (which many might have called a coupé) and convertible (by the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although there was in 2007 a nostalgic, one-off revival for the Phantom Drophead Coupé).  The French word corniche has certain technical meanings in geology and architecture but Roll-Royce used it in the sense of “a coastal road, especially one cut into the face of a cliff”, specifically using the imagery of the Grande Corniche on the French Riviera, just north of the principality of Monaco.  The factory had first used the Corniche name in 1939 for a prototype light-weight, high-performance car which could match the pace of the big, supercharged, straight-eight Mercedes-Benz able to explore Germany’s newly built autobahns at sustained high speeds never before possible.  The car was damaged during testing in France and was abandoned there after the outbreak of hostilities, only to be destroyed in a bombing raid although whether the Luftwaffe (the German air force) or the RAF (the UK's Royal Air Force) was responsible isn’t known.

1968 Bentley T1 Coupé Speciale by Pininfarina (chassis CBH4033).  After this, it wasn't as if the factory wasn't aware of how Italians thought a Rolls-Royce or Bentley coupé should look and the Speciale should have been a warning heeded although, to be fair, it was more accomplished than the Camargue.  Modernists, the Italians replaced the Circassian walnut veneer with black leather.

So whether it was a minor ripple of chaos theory or the factory always intended to continue allusions to continental geography, in 1975 the Camargue was released with few technical innovations of interest other than the automatic, split-level climate control system which was an industry first and said alone to cost about as much to produce as a middle-class buyer might spend on a whole vehicle.  Other footnotes included it being the first Rolls-Royce designed and produced (except for the odd carry-over component) using metric measurements and the first with the famous grill inclined at (for mid-century Rolls-Royce), a rakish 7^o rather than the perfectly vertical aspect always before used.   Now noticeably lower and wider, the grill still was built using a variant of the technique the architects of Antiquity employed to create the optical illusion of the columns appearing, to the naked eye, to be of identical dimensions although it wasn't exactly the old math of entasis which made a viewer perceive a slightly curved Corinthian pillar as perfectly perpendicular.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT really isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who in 27 BC commissioned the construction during his third consulship.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze. Hadrian choosing to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity) but the design does incorporate a similar visual effect: There is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

1973 Rolls-Royce Corniche Saloon (left) and 1975 Rolls-Royce Camargue (right).

In 1975 however, it wasn't the almost imperceptible rake of the grill or the adoption of metric measurements which attracted most comment when the Camargue made its debut.  What was most discussed was (1) it being the world’s most expensive production car and (2) the appearance.  At that end of the market, the 30%-odd cost premium against the mechanically similar Corniche wasn’t going to produce the same effects in the elasticity of demand as would be noted lower in automotive pecking order, indeed, the Veblen effect can operate to make the more expensive product more desirable.  The consensus was the Corniche, although by then a decade-old shape, was better balanced and more elegant so for success to ensue, Rolls-Royce really were counting on Veblen to exert its pull.

Lancia Florida II (1957, left), Fiat 130 Coupé (1971, centre) & Rolls-Royce Camargue (1975, right).  The origin of the shape is most discernible in Pininfarina’s Lancia Florida, a different approach to the big coupé than would be taken in the 1950s by the Americans.  The later Fiat 130 coupé was one of those aesthetic triumphs which proved a commercial failure while the Camargue is thought a failure on all grounds although, for those who prize some degree of exclusivity, it remains a genuine rarity.  As it was, between 1975-1986, only 531 Camargues were sold (including a one-off Bentley version which was a "special order") while the Corniche lasted from 1971 until 1995, 6,823 leaving the factory including 561 Bentleys, the latter now much sought.  In a sense, the Camargue was ahead of its time because Rolls-Royce in the twenty-first century began offering some quite ugly cars and they have sold well, the Veblen effect working well.  

Unfortunately, the Camargue, while it did what it did no worse than a Corniche saloon, while doing it, it looked ungainly.  Styled by the revered Italian studio Pinninfarina, the look was derided as dated, derivative and clumsy and it’s this which has usually been thought to account for production barely topping 500 over the decade-odd it remained available.  In the years since, some tried to improve things and a number have been made into convertibles, an expensive exercise which actually made things worse, the roof-line one of the few pleasing aspects.  One buyer though was sufficiently impressed to commission a one-off Bentley version, one of the few instances of a model which genuinely can be claimed to be unique. The same designer at Carrozzeria Pininfarina who signed off on the Camargue was also responsible for the earlier Fiat 130 coupé, something in the same vein but on a smaller scale and the Fiat is a rectilinear masterpiece.

Platform by Mercedes-Benz, coachwork by Pininfarina.  1956 300 SC (left), 1963 230 SL (centre) & 1969 300 SEL 6.3 (right).

Whether the knife-edged severity of the 130 coupé could successfully have been up-scaled to the dimensions Rolls-Royce required is debatable but Pininfarina had lying around a styling exercise done years earlier, based on a Mercedes-Benz 300 SEL 6.3 and it was this which seems to have inspired the Camargue.  The Italian studio’s interest in Mercedes-Benz had in preceding decades produced some admired designs although the occasional plans for limited production runs were never realized.  In 1955, a coupé based on the 300b saloon had been shown, followed a year later by a 300 SC which most thought better executed, and certainly more contemporary, than the Germans' own effort.  The best though was probably the 1963 230 SL which lost both the distinctive pagoda roof and some of leanness for which the delicate lines are most remembered but it was thought a successful interpretation.  Mercedes-Benz should of course have produced a two-door 300 SE 6.3 because the W111/W112 two door body (1961-1971) was their finest achievement but the planet lost nothing by Pininfarina's take on the idea being rightly ignored.  In retrospect Rolls-Royce probably wished they too had "failed to proceed" and when the time came to do another big coupé, the job was done in-house, the Bentley Continental (1991-2003) an outstanding design and neither Rolls-Royce nor Bentley have since matched the timeless lines.

Flachkühler

Flachkühler (pronounced flak-koo-ler)

In German, (literally "wide cooling device" (radiator)), a name adopted by Daimler-Benz to describe the W111 Mercedes-Benz coupés and cabriolets built (1969-1971) with a lower, wider radiator grill than the earlier W111 (and W112) coupés and cabriolets (1961-1969).

Circa 1860s: The construct was Flach + kühler.  The adjective flach (the singular flacher, the comparative flacher and the superlative flachsten) (shallow (wide and not deep)) was from the Middle High German vlach, from the Old High German flah, from the Proto-Germanic flakaz of uncertain origin.  The construct of the noun Kühler ((1) cooler (anything device which cools) or (2) radiator (of an ICE (internal combustion engine)) was kühlen +‎ -er.  Kühlen was from the Middle High German küelen, from the Old High German kuolōn & chuolen, from the Proto-Germanic kōlōną & kōlēną and related to kalaną (to be cold).  It was cognate with the Hunsrik kiele, the Luxembourgish killen, the Dutch koelen, the Saterland Frisian köile, the English cool (verb) and the Swedish kyla.  The German suffix -er (used to forms agent nouns etc from verbs (suffixed to the verb stem)) was from the Middle High German -ære & -er, from the Old High German -āri, from the Proto-West Germanic -ārī, from the Proto-Germanic -ārijaz, from the Latin -ārius.  When used as an adjective, kühler was a comparative degree of kühl ((1) cool (of temperature), (2) calm, restrained, passionless and (3) cool, frigid (particularly of the emotions)), from the Middle High German küele, from the Old High German kuoli, from the Proto-West Germanic kōl & kōlī, from the Proto-Germanic kōluz & kōlaz, from the primitive Indo-European gel-.  It was cognate with the Dutch koel and the English cool.  Flachkühler is a noun; the noun plural is Flachkühlers.

1966 Mercedes-Benz 300 SE (W112, 1962-1967) Cabriolet (Hōchkühler).

The dimensions of the grill used on the Mercedes-Benz W111 coupé & cabriolet were dictated by the height of the 3.0 litre (183 cubic inch) straight six (M189; 1957-1967) engine used in the more exclusive W112 (300 SE) versions.  The M189 was one of several de-tuned variants of the M198 used in the 300SL Gullwing & roadster (W198; 1954-1963) which had started life as the M186 in the big 300 (W186 & W189, “Adenauer” 1950-1963, (the nickname referencing Konrad Adenauer (1876–1967; chancellor of the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) 1949-1963) before revealing its competition potential by gaining victories at the Nürburgring, the Carrera Panamericana in Mexico and, most famously, the Le Mans 24 Hours endurance classic.  In the sports cars, the long-stroke six had been installed at an angle of 50^o and fitted with a dry sump which permitted a low hood (bonnet) line but in the W111 & W112 the unit was mounted in a conventional perpendicular arrangement and used a wet sump, further adding to the height, thus the relatively tall grill.  The smaller sixes used in the car (2.2 litre (M127); 2.5 (M129) & 2.8 (M130)) were of a more modern, short-stroke design and didn’t demand such a capacious engine bay but production line rationalization meant maintaining two different sets of coachwork for what were low volume models was not viable.

1971 Mercedes-Benz 280 SE 3.5 Coupé (Flachkühler).

By the mid 1960s however, Mercedes-Benz was well aware the gusty, high-revving sixes with which the brand’s reputation had in the post-war years been re-built were technologically bankrupt for an attempt to compete in the vital US market where, for more than a decade, Detroit had been building the world’s finest engine-transmission combinations.  What was needed was a mass-market V8 and because the big-block 6.3 litre V8 (M100 (1963-1981), introduced in 1963 in the 600 Grosser (W100)) wasn’t suitable for down-sizing, two physically smaller V8 ranges were developed, the first of which was designated M116; released in 1969 and in displacements of 3.5, 3.8 & 4.2 litres, it would serve the line until 1991 (confusingly, there were two iterations of the 3.8, the bore/stroke relationship altered for markets with lower speed limits and more onerous emission regulations).  The 3.5 came first and in 1969 it debuted in the W111 coupé & cabriolet, designated 280 SE 3.5.  By then, the old 3.0 litre six had been discontinued so the tall grill, which had come to look rather baroque, was no longer required and shortly after production commenced, the factory took the opportunity to modernize things with the new, lower & wider grill coming to be known as the Flachkühler (literally “flat cooler” and best translated as “flat radiator grill”, the engineers deciding the earlier design should be referred to as the Hōchkühler (high radiator).  Hōch (high, tall; great; immense; grand; of great importance) was from the Middle High German hōch, from the Old High German hōh, from the Proto-West Germanic hauh, from the Proto-Germanic hauhaz, from the primitive Indo-European kewk-, a suffixed form of kew-; it may be compared to the Dutch hoog, the English high and the Swedish hög.

1955 Chrysler C-300 (top left and dubbed retrospectively the 300A), 1970 Mercedes-Benz 280 SE 3.5 Coupé (Flachkühler, top right), Rover 3.5 Coupé (bottom left) and Rover 3.5 Saloon (bottom right).

Although it's the 280 SE 3.5 Cabriolets which now command the highest price, what they miss is the coupe's lovely roofline, a style the factory reprised for the C215 coupés (1998-2006) but in fairness to Chrysler's stylists, the look was borrowed from them.  For a brief, shining moment in 1955-1956, Chrysler offered their elegant “Forward Look”, the flirtation with restraint not lasting long as "irrational exuberance" washed over Detroit's studios but the influence endured longer in Europe, both the Mercedes-Benz W111 & W112 Coupés and the Rover P5 (1958-1967) & P5B (1967-1973) interpreting the shape.  The Rover was a tale of two rooflines: the “Establishment” Saloon and the rakish Coupé, the latter the sort of thing described in barristers' slang as a "co-respondent's car" (ie the type driven by the sort of chap inclined to sleep with other men's wives and thus be cited in divorce proceedings while the man with the unfaithful wife would have driven a 3.5 Saloon).  For those doubting the relatively modest Rover 3.5 saloon's credentials as a “car of the establishment”, for decades UK prime ministers were chauffeured in one and Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022) had several, using one until 1987.  

1970 280 SE 3.5 Coupé.  The lovely roofline was a highlight and it's a design best left unadulterated although many haven't been able to resist adding reproductions (usually in anodized plastic) of the chrome wheel arch trim fitted only to the W112.

Testing a 280 SE 3.5 Coupé in 1970, the US magazine Road & Track greeted the revised model with much the same feeling the press would a year later display when Jaguar’s new V12 made its debut in the Series 3 (1971-1974) E-Type (XKE, 1961-1974), writing of the German car: “The vintage coupe gets a lovely new engine”.  The testers came away most impressed with the new power-train, the sheer quality of the build and the performance, the ability to achieve 125 mph (200 km/h) and cruise at high speed for hours not of great relevance in most of the US but anyway something to note of a large and heavy machine of (by US standards) relatively small displacement.  Criticisms were limited mostly to the air-conditioning (it took European manufacturers decades to match what Detroit perfected early in the 1960s) and the swing-axle rear suspension (admittedly a state-of-the-art implementation but still antiquated).  In a sign of the times, the fuel consumption of 15.8 mpg (18.9 mpg calculated in imperial gallons) was deemed “impressive” but that needs to be assessed in the context of the performance and what other cars in the era achieved.  What Road & Track didn’t foresee what was to come for the things as used cars.  Noting the hefty premium charged for the two-door coachwork and that the V8 was also available in the four-door 300 SEL 3.5 (W109), the editors commented: “We wouldn’t give you two cents extra for that hardtop [coupé] body (or the even more expensive convertible [cabriolet] but right now you have to take either that or the also expensive air-suspension on the 4-door sedan to get the V8 engine.  And that is nice.”  By the mid 2020s, all else being equal, the 3.5 coupé sells for 4-5 times what’s achieved by the sedans, the cabriolet at least ten-fold more valuable but in 1970, who would have predicted that?

1970 Mercedes-Benz 280 SE 3.5 Cabriolet (Flachkühler, left) and 1968 Mercedes-Benz 280 SE Cabriolet (Hōchkühler, right).

Produced only between 1969-1971, the two-door 280 SE 3.5s were always expensive and only 3,270 coupés and 1,232 cabriolets were built.  On the US West Coast, in 1970 a 3.5 Cabriolet listed at more than US$13,500 and that was at a time when a Cadillac De Ville Convertible had a base price of US$6,068 (although buyers typically would tick a few boxes on the option list so usually paid around US$7,000; a 1970 Coupe de Ville two-door hardtop listed at US$5,884).  Of course, the Cadillacs included a 472 cubic inch (7.7 litre) V8 and in terms of “dollars per pound” they offered a lot more metal for the money but the customer profile probably then not often overlapped (that would change).  Being another age, the Mercedes-Benz was available with a four-speed manual gearbox (an option Cadillac withdrew after 1953) which was a rather clunky thing which few choose but such is the rarity, they have a following.  The whole ecosystem of 280 SE 3.5 coupés and cabriolets actually became a cult in itself, perfectly restored cabriolets commanding prices in excess of US$500,000 and some German tuning houses will charge more for examples modernized with attributes like ABS (anti-lock brakes and literally "anti-bloc-system"), later V8 engines, transmissions and suspension.  Even now, although in essence the structure dates from the late 1950s and the mechanicals a decade later, the appeal remains because the things are remarkably usable in modern conditions and aesthetically, nothing Mercedes-Benz has made since has anything like the elegance but then, nor have many.   

1953 Morgan Plus 4 ("flat radiator", top left), 1955 Morgan Plus 4 (top right), 1969 Morgan Plus 8 (bottom left) and 2024 Morgan Plus 6 (bottom right).  Thematically, since 1954 not much has changed although, under the skin, there is much is the modern Morgan that is "most modern".

Strangely, the idea of the “flat radiator” had been around for a while in the vernacular of collector car circles but it referred to another aspect of geometry.  In 1952, Morgan of Malvern Link, Worcestershire, was (as it is now sort of still is) an English cottage industry manufacturing pre-war sports cars with more modern engines and they received advice from Lucas that because MG’s new TF (due for release in 1953) would have its headlamps integrated with the bodywork, production of the housing assemblies was ending.  There being no alternative supplier, Morgan were compelled to follow MG’s lead and restyle things so the headlamps were faired in.  Concurrent with unwelcomed change, Morgan the opportunity to effect one of their rare styling changes, abandoning the long-establish upright radiator grill for one mounted in a cowl that blended into the hood (bonnet).  It wasn’t exactly the onset of modernity but there presumably was some aerodynamic gain and just to assure buyers change wasn’t being made for the sake of change, disc brakes would have to wait another few years.  The change to the grill was made in 1953 although, because of the way Morgan operated, some of the older style cars were actually assembled later than the new.  The cars with the traditional Morgan look which features the upright grill are known among aficionados as the “flat radiator Morgans” (definitely not “FlatRads” as has appeared on-line).  In a quirk of industry economics, when the 1961 Imperial range was released, Chrysler began manufacturing its own old-style “freestanding” headlamp nacelles, four of which were mounted on short stalks within deeply scalloped front fenders, a motif (vaguely) recalling what was done in the 1930s.  That the designer dubbed “neo-classical” which may have been a bit of a leap from the term's origin in revivalist architecture.  Imperial retained the look for three seasons although the tailfins were pruned for 1962 after in their final year setting the mark for verticality, peaking at their highest point just a fraction of an inch higher than the famous “twin bullet” installations on the 1959 Cadillac.

Impromptu Flachkühler.

In October 2005, Lindsay Lohan went for a drive in her Mercedes-Benz SL 65 AMG roadster.  It didn’t end well, a low-speed unpleasantness with a van resulting in her roadster suffering a Flachkühler.  Based on the R230 (2001-2011) platform, the SL 65 AMG was produced between 2004-2012, all versions rated in excess of 600 horsepower, something perhaps not a wise choice for someone with no background handling such machinery though it could have been worse, the factory building 400 (175 for the US market, 225 for the RoW (rest of the world)) of the even more powerful SL 65 Black Series, the third occasion an SL was offered without a soft-top and the second time one had been configured with a permanent fixed-roof.  A production number of 350 is sometimes quoted but those maintaining registers insist it was 400.  Ms Lohan's SL 65 was later repaired and sold so all's well that ends well.

Rosemarie Nitribitt and Joe the poodle, with 190 SL, going to or coming from work.

The best-known owner of a Mercedes-Benz 190 SL (W121; 1955-1962) was Fraulein Rosemarie Nitribitt (1933-1957) who, by 1957, was Frankfurt’s most illustrious (and reputedly most expensive) prostitute, a profession to which she seems to have been drawn by necessity but at which she proved more than proficient and, as the reports of the time attest, there was nothing furtive in the way she plied her trade.  Something of a celebrity in Frankfurt (the republic's financial centre), her black roadster became so associated with her business model that the 190 SL was by some referred to as the “Nitribitt-Mercedes” (and, less charitably, the Hurentaxi (whore's cab)), her car seen frequently, if briefly, parked in the forecourts of the city’s better hotels.  The lives of prostitutes, even the more highly priced, can descend to their conclusion along a Hobbesian path and in 1957, aged 24, she was murdered in her smart apartment, strangled with a silk stocking, the body not found for several days.  Given Fraulein Nitribitt operated at the upper end of the market, her clients tended variously to be rich, famous & powerful and that attracted the raft of inevitable conspiracy theories there had been a cover-up to protect their interests, a rather botched police investigation encouraging such rumors.  The murder remains unsolved.

Frankfurt police officers examining Helga Matura's 220 SE cabriolet (Hōchkühler).  Note the jackboots.

In a coincidence of circumstances and geography, a decade later, Fraulein Helga Sofie Matura (1933-1966) was another high-end prostitute murdered in Frankfurt, the weapon this time a stiletto (the stylish shoe rather than the slender blade).  Never subject to the same rumors the Nitribtt case attracted, it too remains unsolved.  In another coincidence, Fraulein Matura’s car was a convertible Mercedes, a white 220 SE Cabriolet (W111, Hōchkühler).  Despite the connection, the W111 never picked up any prurient nicknames and there was no reputational damage but claims Fraulein Nitribitt's murder contributed to 190 SL sales suffering appear over-stated.  The W121's first year of full-production was 1956 with second-season drop-offs in sales not unknown and while at least in Germany, the association with the dead courtesan may have been off-putting for the bourgeoise, without qualitative data, one really can’t say.  There was a precipitous decline in 190 SL sales in 1958 but that was the year of the worst US recession of the post-war years (1945-1973) and it was in the US most of the drop was booked; on both sides of the Atlantic, sales anyway quickly recovered.

Button

Button (pronounced buht-n)

(1) A small disk, knob, or the like for sewing or otherwise attaching to an article, as of clothing, serving as a fastening when passed through a buttonhole or loop.

(2) Anything resembling a button, especially in being small and round, as any of various candies, ornaments, tags, identification badges, reflectors, markers, etc.

(3) A badge or emblem bearing a name, slogan, identifying figure, etc., for wear on the lapel, dress, etc.

(4) Any small knob or disk pressed to activate an electric circuit, release a spring, or otherwise operate or open a machine, small door, toy, etc.

(5) In botany, a bud or other protuberant part of a plant.

(6) In mycology, a young or undeveloped mushroom or any protuberant part of a fungus.

(7) In zoological anatomy, any of various small parts or structures resembling a button, as the rattle at the tip of the tail in a very young rattlesnake.

(8) In boxing slang, the point of the chin.

(9) In architecture, a fastener for a door, window, etc., having two arms and rotating on a pivot that is attached to the frame (also called turn button).

(10) In metallurgy, when assaying, the small globule or lump of metal at the bottom of a crucible after fusion.

(11) In fencing, the protective, blunting knob fixed to the point of a foil.

(12) In horology, alternative name for the crown, by which watch is wound.

(13) In the graphical user interface of computers and related devices, a small, button-shaped or clearly defined area that the user can click on or touch to choose an option.

(14) Slang term for the peyote cactus.

(15) A small gathering of people about two-thirds of the drinks are spiked with LSD.  Those who drink the un-spiked are the buttons responsible for babysitting the trippers (1960s west coast US use, now extinct).

(16) A series of nuts & bolts holding together a three-piece wheel.  Such wheels are very expensive because of the forging process and the ability to stagger offsets to create large lips.

(17) In boiler-making, the piece of a weld that pulls out during the destructive testing of spot welds

(18) In rowing, a projection around the loom of an oar that prevents it slipping through the rowlock.

(19) South African slang for methaqualone tablet.

(20) A unit of length equal to one twelfth of an inch (British, archaic).

(21) Among luthiers, in the violin-family instrument, the near semi-circular shape extending from the top of the back plate of the instrument, meeting the heel of the neck.

(22) In the plural (as buttons), a popular nickname for young ladies, whose ability to keep shirt buttons buttoned is in inverse proportion to the quantity of strong drink taken.

1275-1325: From the Middle English boto(u)n (knob or ball attached to another body (especially as used to hold together different parts of a garment by being passed through a slit or loop)), from the Anglo-French, from the Old & Middle French boton (button (originally, a bud)), from bouter & boter (to thrust, butt, strike, push) from the Proto-Germanic buttan, from the primitive Indo-European root bhau- (to strike); the button thus, etymologically, is something that pushes up, or thrusts out.  Records exist of the surname Botouner (button-maker) as early as the mid-thirteenth century (and the Modern French noun bouton (button) actually dates from the twelfth century).  It was cognate with the Spanish boton and the Italian bottone.  The pugilistic slang (point of the chin) was first noted in 1921.  First use of button as something pushed to create an effect by opening or closing an electrical circuit is attested from 1840s and the use in metallurgy and welding is based by analogy on descriptions of mushrooms.  The verb button emerged in the late fourteenth century in the sense of "to furnish with buttons" which by the early 1600s had extended (when speaking of garments) to "to fasten with buttons".  The button-down shirt collar was first advertised in 1916.  In fields in which there are structures or entities which in part or in whole are “buttonlike” in appearance, there are many uses of “button” as a descriptor (button mushroom, button seal, button willow, button quail etc), botany, zoology anatomy, architecture, cooking and engineering all using the word thus.  There are also a number of idiomatic forms including “cute as a button” (very cute), “on the button” (correct) and “buttoned down (or up)” (conservative to the point of being repressed.Button is a noun & verb, buttoning is a noun & verb, buttoned is a verb & adjective, buttonize is a verb, and buttonlike & buttonable are adjectives; the noun plural is buttons.

John Button (1987) (1933-2008; senator for Victoria (ALP (Australian Labor Party) 1974-1993), oil on canvas by Andrew Sibley (1933–2015), National Portrait Gallery, Canberra, Australia.

New uses continue to emerge as technology evolves:  The phrase button-pusher to describe someone "deliberately annoying or provocative" was first recorded in the 1970s and hot-button issue appeared in political science journals as early as 1954, apparently a derivation of the brief use in the press of big red-button and hot-button to (somewhat erroneously) describe the mechanics of launching a nuclear attack.  Hot button issues can be useful for political parties to exploit but what the button triggers can shift with generational change: As late as the 1990s the Republican Party in the US used "gay marriage" as a hot button issue to mobilize their base but within 25 years the electoral universe had shifted and the issue no longer had the same traction; there had been generational change.  In the 1980s, the now mostly extinct button-pusher had been co-opted as a somewhat condescending description of photographers both by journalists and snobby art critics, the former suggesting some lack of affinity with words, the latter, an absence of artistic skill. 

How it came to be done: 2022 Mercedes-Benz EQS 56 inch (1.42 m) single-panel screen.  There are no physical buttons on the dashboard, something which provoked a reaction and, for certain critical features, there's been a welcome "button revival".

In cars, as in aircraft, the shifting of controls for core and ancillary systems from individual buttons and switches to combined or multi-function controllers began to accelerate during the 1960s, a reaction to the increasing number of electrically activated functions being installed to the point where, if left individualised, in some of the more electronic vehicles, space for all the buttons would have been marginal and ergonomics worse even than it was.  Some very clever designs of multi-function controllers did appear but in the twenty-first century, by the time LED flat-screen technology had become elsewhere ubiquitous, it became possible to integrate entire system control environments into a single screen which, able to display either one or a combination of several sub-systems at a time, meant space became effectively unlimited, arrays of virtual buttons and switches available in layers.  That didn't mean thing became easier or more convenient to use but production costs were lower.  Of late, in response to consumer pressure, some manufacturers have admitted the approach went to far and what might be appropriate for someone sitting at their desk using a desktop PC (and the only way things can be done on a phone), might not be a good idea when driving a car at speed, in traffic.  Thus, for core critical functions (ie those drivers most often perform) such as adjusting settings on entertainment and HVAC (heating, ventilation & air conditioning) systems, buttons are making a welcome comeback.

For those who can remember the ways things used to be done: 1965 Jaguar Mark X 4.2 with burl walnut & red leather.  Jaguar's cockpits in the 1960s were among the most atmospheric of the era although, even at the time, the less than ideal ergonomics attracted criticism.  Something has been lost with the decline of the sensual, tactile, analogue world of buttons, knobs & switches.

There were buttons and there were switches.  Jaguar used toggle switches until US safety regulations in 1967 compelled a change to rocker switches with softer edges and less forward projection, similar concerns resulting in the top section of the dashboard gaining a padded vinyl covering.  Indeed, at the time, there was in the UK and Europe a suspicion US regulators might ban the use of decorative timber in car interiors and the models Mercedes-Benz released in 1971 & 1972 had none but the austerity didn't last, the veneers soon restored.  The functionality of the rocker switches was exactly the same as that of the toggles and they were certainly less prone to damage but for some the tactile experience was lacking, the ASMR less satisfying.  ASMR (Autonomous Sensory Meridian Response) describes the physical & psychological pleasure derived from specific stimuli (usually a sound).  A highly segmented market, among the aficionadi there are niches as varied as those who relish the clicking of an IBM Seletric typewriter or Model M keyboard, the sight & sound of South Korean girls on TikTok eating noodles, the mechanical precision of the fore-end slide of pump-action shotgun being operated or the flicking of toggle switches.

The accounting departments of car manufacturers liked the change to touch-screens because it was cheaper to produce and install the things rather than an array of individual buttons, switches, instruments and lights, behind each of which ran at least one and sometimes several wires or lines, requiring schematics that could be baffling even to experts who needed sometimes to track (literally) miles of cabling.   While now using sometimes even more wiring, the new systems are capable although their long-term reliability remains uncertain and in many cases, a button or switch is both easier to use and falls more conveniently to hand; that makes sense because with buttons one's sense of touch (finger-tips most sensitive) effortlessly can distinguish whereas all of a touchscreen feel the same.  It would be possible to make a a touchscreen "feedback" different vibrations or sounds depending on which icon is touched but that may create more problems than it solves and is anyway a complicated solution to a simple problem.   It's better just to provide some switches.  

1991 Mercedes-Benz 600 SE (W140).

Built on the SWB (short-wheelbase) platform, the 600 SE was offered only during the W140's first year, the V12 sedans subsequently available only as the LWB (long-wheelbase (V140)) 600 SEL (S 600 after 1993 when the corporate naming system changed).  The duplication on the glovebox of the trunk (boot) lid badging was also a single-year fitting and even if a buyer opted for the "badge delete option" the characters on the glovebox remained.  The badge delete option had existed for a long time but enjoyed a spike in popularity beginning during the 1970s when it became obvious the more expensive models were more likely to attract the eye of terrorists, kidnappers and such.  While outfits like the Baader–Meinhof Gang (technically the RAF (Red Army Faction)) had some fondness for stealing smart cars (the BMW 2002 ti_i and Porsche 911S apparently their favorites), they didn't approve of those driving (or being driven in) conspicuously expensive vehicles.  On the 450 SEL 6.9 (V116, 1975-1980), the factory's delete option code was 261 and in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) it was ticked by those who like to go fast on the Autobahn but not attract the attention of kidnappers or assassins.  One advantage the 6.9 did confer was, if pursued by kidnappers, one could outrun the BMWs and all but the fastest Porsches.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) +‎ -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Button porn: Centre console in 1991 Mercedes-Benz 600 SEL (V140).

Although a sight to delight button-nerds, "peak button" unfortunately coincided with the "biodegradable wiring incident" (1991-1995) in which the soy-based insulation for the cables deteriorated some decades before the supplier's projected end-of-life, the issue exacerbated by the taste of soy which would attract rodents and other creatures happy to chew on the stuff for a quick snack.  The basic shape of the gear selector knob dates from one introduced in 1971, the design a product of analysing data from the Swedish government's mandatory post mortems (autopsies) of road-accident fatalities (under Swedish law, such corpses were for 48 hours the property of the state).  What the pathologists' findings revealed was lives could be saved if engineers could devise as a shift lever handle too large to penetrate the eye socket.  While there's an element of the macabre in such research and it wasn't something the factory choose widely to publicize, the design was a classic example of what's called "passive safety".

A tanned young lady in a bikini with a piece of belly button jewellery (sold also as "navel jewellery").

The 140-series sedans (1991-1998) and companion coupé (C140, 1992-1999) were peak-button and it won't happen again, touch-screens now much cheaper to install and although buttons are making something of a comeback, they'll not again be seen on such a grand scale.  The 140-series cars were end-of-era stuff in many ways and the last of the old-style exercises in pure engineering with which Mercedes-Benz re-built its reputation in the post-war years; what followed would increasingly show the influence of accountants and the dreaded "sales department".  Most charismatic of the 140s were the early, 402 bhp (300 kw) 600s tuned for top end power; the 6.0 litre (365 cubic inch) V12 (M120; 1991-2001 (although it would appear in cars by other manufacturers until 2012)) would later be toned-down a little with a greater emphasis on mid-range torque and thoughts of the 8.0 litre V16 and W18 prototypes entering production were shelved as the economic climate of the early 1990s proved less buoyant than had been expected.  Subsequent concerns about climate changed doomed any hope of resurrection but as something of a consolation, AMG for a while offered larger versions of the V12 (as big as 7.3 litres (445 cubic inch)).  Diana, Princess of Wales (1961-1997) died in her hotel's hire-car (S 280 with a 2.8 litre straight-six (171 cubic inch)) version of the 140.

Coincidently, it was in the "peak button" era that Mercedes-Benz revised the convention of model nomenclature, inverting the alpha-numeric placement which had evolved since the 1920s.  Until the 1980s, old nnn.xxx convention (mostly) made sense once the logic behind the sequence had been explained but even then there had long been inconsistencies with the letters doing "double duty" and the numerals not always aligning with displacement (as well as one off aberrations like "219") but by the 1990s the proliferation of ranges and models had made the old system more or less unmanageable.  Every series of cars was changed but most affected were the various C140s and they were especially unusual in being the last of the “SECs” and the first of the “CLs” with a mid-life spent as an “S”, the confusing alpha-numeric trajectory of the C140 600 being:

1992 600 SEC (Not sold in North America)

1993 600 SEC (Global)

1994-1995 S 600 (Global)

1996-1997 S 600 (North America) & CL 600 (RoW (rest of the world))

1998 CL 600 (Global)

1999 CL 600 (North America only)

1993 Cadillac Allanté in standard form (left) and with “wood grain kit” fitted (right).

Cadillac in the peak-button era did its bit and for most owners the look either was “enough” or “too much” but although the Allanté was then a very different sort of Cadillac targeting a demographic younger than the marque’s usual buyer profile, third party suppliers (which for generations had been selling all sorts of Cadillac accessories of dubious taste such as Rolls-Royce style grills & badges in anodized gold or “neo-classical” external spare tyre housings) saw possibilities and offered “wood grain kits”, pieces of plastic appliqué which could be added atop accommodating interior surfaces.  Never fitted by the factory, the “plastic wood” must have had a certain appeal because Allantés so adorned are not uncommon and at least four different companies at times produced the kits which were offered in Dark Cherry, Medium Cherry, Burlwood, Oak and Teak.  Some Cadillac dealers did carry the kits as “dealer-fitted accessories” and to gain a sale, the staff would sometimes bundle the supply and fitting with the purchase price.  If sold subsequently, there the usual “fitting fee” but being self-adhesive, it wasn't a difficult or time-consuming task.  The impressive Delco-GM/Bose Symphony Sound System (a US$905 option in any other Cadillac) was fitted to the Allanté for its first six seasons (a 100 watt unit used 1987-1990, upgraded to 200 for 1991-1992) while the models built in 1993 received the cheaper Delco-GM/Bose Premium Symphony Sound System; for audiophiles, the difference was obvious.  Despite that and other examples of cost-cutting “de-contenting” such as the loss of the genuine Recaro seats, the 1993 Allantés are preferred by some because of the use of the 4.6 litre (281 cubic inch) Northstar V8 which was (mostly) a good design except for a design flaw which meant head gaskets often failed.  The fix was simple but time-consuming (and thus expensive) and there was also the quirk of the starter-motor being located under the induction; that demanded removing the fuel-injection apparatus were a replacement needed.  

1991 Cadillac Allanté: Although the lines were neither adventurous or innovative, it was an accomplished design.

The Cadillac Allanté (1987-1993) was an ambitious project, a two-door, two-seater roadster produced in an expensive, travel & labor-intensive process which required trans-Atlantic transport (in modified Boeing 747 freighters) for the bodies from Pininfarina’s Italian factory to Cadillac’s assembly line in Detroit where final assembly was undertaken.  The US industry had in the 1950s & 1960s dabbled with this approach and even then it made little financial sense but it was a time when indulgences could be tolerated as a part of “image building”.  The economics of the late 1980s were very different but Cadillac early in the decade had, with a mix of jealousy and lust, been pondering the numbers achieved by the Mercedes-Benz R107 SL roadster (1971-1989), then quite ancient in automotive terms yet still habitually selling in numbers which belied its high price and vintage design.  Sharing mechanical components with higher-volume models and with the tooling for the structure long since amortized, Cadillac knew the thing was absurdly profitable despite being visually almost unchanged since its debut.

1988 Cadillac Allanté: One tangible advantage was the Allanté's removable hard-top was of aluminum and thus a relatively svelte 58 Lbs (26 kg) compared with the R107's steel unit which weighed in at a hefty 96 (44).  Roof-mounted hoists were popular with R107 owners.

Thus the Allanté, the company’s first two-seat roadster since the 1930s and one with the exclusivity of being built by an Italian coach-builder famous for having designed some of the most admired Ferraris.  Mechanically, the Allanté was unchallenging in that it was built on a shortened version of an existing platform which meant the use of FWD (front wheel drive) and the 4.1 litre (250 cubic inch) HT-4100 V8, both factors which meant there was no need to build new assembly lines or make expensive changes to existing facilities.  While the notion of an expensive “FWD roadster” may now seem strange, dynamically it made less difference than might be imagined because the Mercedes-Benz R107 was no sports car and for the Allanté’s intended market, the advantage of more interior space was thought more important than behaviour on a skid-pan.  The HT engine however proved more troublesome although that was a product of design flaws, not its placement in the Allanté.

Buttons come in many shapes, shades and sizes although most still are circular.  A button with four "sew holes" is called a "four-eye button".

The critical response was unexpectedly favorable.  In a comparison test published in the in February 1989 edition of C&D (Car and Driver magazine, not noted for being lavish in its praise of the US industry’s output), the writers declared it a better car than the Mercedes-Benz 560 SL (which may seem a slight achievement given the R107 was then some 18 years old and on a platform which had been designed in the late 1960s) and didn’t much dwell on either the Cadillac being some 15% cheaper nor it delivering slightly better fuel economy; their judgement was all about the driving experience likely to be typical of buyers (many of whom probably wouldn't notice the difference between FWD and RWD) although perhaps the sight of the “Pininfarina” script on the flanks lent some rose-tinting to their spectacles.  The testers noted the US-Italian hybrid was better suited to the urban conditions where most people would be operating most of the time, finding the Allanté more nimble and decidedly more modern although what was left unstated was it was remarkable the trans-continental effort managed to be only slightly better in some aspects than what was a design two decades old and in its final months.

Last days of the baroque: 1989 Mercedes-Benz 560 SL in Light Ivory over Brasil Dark Brown leather.

The RoW (rest of the world) R107s & C107s didn't suffer the disfiguring modifications (headlights for the whole model life, bumper bars after 1973) fitted to the NA (North America) market cars to ensure compliance with various US regulations.  In the US, there's now a minor industry importing the RoW headlights and bumper bars to restore cars to the appearance the designers intended.  Although the R107 lacked the delicate elegance of its predecessor (the W113 “Pagoda”; 230/250/280 SL, 1963-1971) the design has aged well and despite the large volume made, retain a following, the most sought being the rare 350 SLs with a four-speed manual transmission, the 500 SLs (the most powerful) and the 560 SLs (the most refined).  As a quirk of use, although the R107 also has a removable hardtop which uses the pagoda motif, it's only the W113 which is referred to thus.

In one area though, the 560 SL proved its mettle, the 5.5 litre (338 cubic inch) V8 out-running the Cadillac by 10 mph (16 km/h) in top speed and effortlessly out-accelerating it in any range about 25 mph (40 km/h), the advantage increasing as speeds rose.  Despite all the effort and expense, in some seven years, fewer than 21,500 Allantés were built while Mercedes-Benz shipped 237,287 R107s plus 62,888 LWB coupés (C107, 1971-1981) on the same platform, an average annual build rate over 18 years of some 17,000, two-thirds of which were exported to North America where, in places like Los Angeles, they were for decades the preferred (one suspects almost obligatory) transport for types such as interior decorators, successful hairdressers, the wives of cosmetic surgeons and bare-shouldered Hollywood starlets.  Had Lindsay Lohan in 1989 been of age, she'd have been at the wheel of a 560 SL.  Cadillac has had its failures (infamously the Cimarron) but it's believed never to have booked more of a loss on a single model than was the accountants' final reckoning of the (by then virtual) red-ink in which the Allanté's numbers were written.  By comparison, the write-down suffered with the cancellation of the division's remarkable Blackwing V8 (2018-2020) was relatively modest.  

1933 Cadillac 355C Coupe Convertible.  In 1933, Cadillacs had buttons but not many because there was then not so much stuff to activate although a valve-radio was on the options list.  As a nice touch (and a hint Cadillac understood their target market), a “golf bag compartment” was fitted behind the passenger’s door.  The external trunk and folding luggage rack were optional extras.

Introduced for 1931 as a lower cost range because the effects of the Great Depression drastically had reduced demand for Cadillac’s V12 & V16 lines, the V8-powered 355s (1931-1935) were, until the Allanté in 1987, the last Cadillac to be offered as a two-seat convertible although La Salle (its lower-cost stable mate) would offer the style as late as 1940, the year the brand was retired after a seven year stay of execution.  Cadillac called the coachwork a “Convertible Coupe” because “roadster” was associated with smaller, lighter machines; had it been built in England this would be dubbed a DHC (drop head coupé) while continental manufacturers would have preferred “cabriolet”.  In the elaborate Mercedes-Benz naming system it would be a “Cabriolet A” which designated “a two, door, two seat cabriolet with no rear quarter glass panes”.  The existence of supplemental passenger accommodation in the rumble seat does not affect the use of “Cabriolet A” because (1) Daimler-Benz never created a designation to describe the configuration (although “Cabriolet E” seems not to have been allocated if the factory is in the mood for retrospection) and (2) “Cabriolet A” anyway included certain models with provision for a third occupant in the rear of the passenger compartment. 

1933 Cadillac 355C Coupe Convertible. 

Somewhat unusually for the industry, Cadillac’s alpha-numerics were from day one locked in (355A (1931), 355B (1932), 355C (1933), 355D (1934) & 355E (1935)) so the “A” was not a retrospective appendage, unlike the Chrysler 300A which (informally) became the description of the 1955 C-300 only after, impressed by the sales of what had been intended as a one-off model to homologate parts for use in competition, the company for 1956 released the 300B.  Retiring the 355 range after 1935 meant Cadillac in 1939 never had to face the problem which afflicted not only Chrysler (when updating the 300H) but also bra manufacturers (what to slot-in between a 32H & 32J?) and the USAF (US Air Force) (when updating the Boeing B-52H).  The issue always was the desire to avoid an “I” being confused with a numeric “1”.  Chrysler and Boeing solved the problem by skipping the letter “I” and going straight to “J” while in the bra business there are very few “I cups”, the usual convention being to offer an “HH” (“double-H” in retail slang) or a “J”.  Although nominally a two-seater, three (snugly) could be accommodated and two more could fit in the rumble seat, the so-called “mother-in-law seat”, an appellation which makes most sense if she’s put there while the soft-top is in the raised position.  Unlike the Allanté, the 355 Coupe Convertibles were bodied in the US by Fisher, a GM (General Motors) coach-building division which was shuttered in 1984.

Reset button on early (clone) PC.

The stability of the PC (personal computer) has improved since August 1981 when the first IBM PC-1 appeared, triggering several waves of transformative changes which profoundly have altered the world; the AI (artificial intelligence) cycle is merely the latest of these “revolutions” and is unlikely to be the last.  One feature common on PCs during their first two decades of existence was the “reset button”, an oft-resorted to device because of the propensity of the things to “freeze” or lock-up, rendering the keyboard (until the late 1980s, mice were rare, expensive and used mostly by a lunatic fringe) useless.  While it might seem a redundant feature given each machine came with an on/off switch or button, the two performed distinct functions related to the limitations of the hardware and operation systems of the era.  The on/off switch performed a “cold start”, cutting and then restoring power to all components, an inherently slow and potentially stress-inducing process.  By contrast, the reset button triggered a “warm reset” which electrically asserted the CPU’s (central processing unit) RESET line (which, as implemented by many manufacturers, also often often reset the system bus) without cutting power; what it did was immediately restart execution at the firmware’s entry point (BIOS (basic input output (I/O) system) on genuine IBM PCs) while leaving the power-flow to the system uninterrupted.  The most obvious practical advantage of using the reset button was a faster restart and a reduction in mechanical wear on hard & and floppy drives by not subjecting them to spin-down & spin-up cycles.

Front panel on early (clone) PC.

The key (to the right, below the on/off power switch) enabled users to "lock" the keyboard, preventing use of the machine.  This mechanical security layer was required because the early operating systems had no accounts requiring a login and no password protection, meaning anyone who turned the thing on had unfettered access (very few programs offered application-level security).  The "Turbo" button was there to permit users to "throttle-back" to CPU to the 4.77 MHz speed used by the 8086 & 8088 CPUs in the original PCs.  That was needed to ensure some older software (especially games) would still run on newer hardware, running at a dazzling 7.16 or 9.54 MHz.  

Because almost all the early operating systems (PC/MS-DOS, CP/M-86 and the various UNIX ports) had no memory protection and only primitive fault recovery, a single misbehaving program could (1) disable the interrupts upon which hardware depended, (2) corrupt the system state and (3) make the keyboard wholly unresponsive.  Not only did all these things happen, they happened with some frequency so the advantages of the reset button offered were a real benefit to users.  The hardware also enjoyed a protection layer because the power switches on early PCs were "hard mechanical mains" switches, often directly switching line voltage which meant rapid power cycling could stress the power supply, cause voltage transients harmful to expansion cards and risk data corruption or loss because robust “parking” mechanisms were rare on the early hard drives.  As operating systems gained protected mode, multitasking, and graceful reboot mechanisms, the need for reset buttons diminished and gradually they disappeared from the standard specification.

Wall of 1000 buttons (actually 1,048) at Shimada Electric Manufacturing Company's OSEBA button theme park.

It’s not known how many theme parks currently operate around the planet but it’s estimated there are at least hundreds and there may be more than a thousand.  What can however be said with certainty is (1) all theme parks will have some buttons and (2) the world has only one “button-themed park”.  Opened in 2024 (presumably with the “press of a button”) OSEBA is operated by the Shimada Electric Manufacturing Company, a company founded in 1933 and specializing in elevator buttons which has for decades maintained an enviable reputation for producing high-quality equipment for elevators, both standard items and customized, decorative fittings.  The theme park’s appeal is essentially twofold: (1) the remarkable variation in appearance of buttons and (2) the tactile joy of pushing buttons.  Shimada was encouraged to enter the theme park business after noting the tours of its factory had for some time massively been over-subscribed with the company having the capacity to satisfy less than 1% of demand for places.  OSEBA is located in the city of Hachiōji and sits next to Shimada’s factory, the advertising noting it is a convenient 15-minute walk from the Keio-Hachioji Train Station.

Inside the OSEBA button theme park.

Thoughtfully designed in the Japanese manner, the theme of the experience is (predictably) “pressing buttons” but as well as being interactive, things are done in a way which builds anticipation because although the standard instruction is: “Push the button, and something will begin”, one can never predict quite what.  Sometimes it’s as simple as various pairs of choices (food, anime characters and such) with cumulative totals appearing, allowing visitors to understand how their preferences align with those of others.  It sounds simple but it’s popular although apparently not as addictive as the “wall of a thousand buttons” (there are actually 1,048 because symmetry is important in Japan) where one “races the clock” to press as many buttons as possible within 30 seconds ; in a country renowned for serious weird hobbies, it’s almost conventional.  More visually intriguing is the immersive “Infinite Elevator Box” which uses dynamic, colorful visuals to create a feeling of movement, even while remaining static.  Apart from the “Play” stuff, OSEBA also has a “Learn” area which focuses on the company’s history and craftsmanship.

Reset button: Sergey Lavrov (left) and crooked Hillary Clinton, Geneva, 2009.  The delicious irony is that one of crooked Hillary's few diplomatic successes came from a mistake in translation.  

Having failed in 2008 to secure the Democratic Party’s nomination to contest that year’s presidential election, crooked Hillary Clinton (b 1947) between 2009-2013 to the consolation prize of becoming US secretary of state, the job she decided was a prelude to her becoming POTUS in 2016, a position to which she believed she was entitled.  Things didn’t quite work out as she’d hoped and her tenure at Foggy Bottom was marked by scandal (related, predictably, to her chronic untruthfulness) but one potential “diplomatic incident” was allowed to pass without adverse comment on the basis “she meant well”.  Following a not untypically troubled recent past, Barack Obama (b 1961; POTUS 2009-2017) decided to try to improve Washington’s relations with the Kremlin.  As a gesture in this vein, in 2009, crooked Hillary presented Sergey Lavrov (b 1950; Russian Minister of Foreign Affairs since 2004) with a red button (of the type often used in heavy machinery as an “emergency stop”) on which was printed “Reset” and a Roman alphabet transliteration of the Russian Cyrillic перегрузка (peregruzka).  The idea was, with the arrival in Washington of a new administration, the two states should “re-start” their relationship and try to pretend to forget as much as possible of the past.  Unfortunately, the department got the translation wrong and used the Russian word for “overload”; it should have read перезагрузка (perezagruzka).  Mr Lavrov however was also at the time anxious to improve things and accepted the gift in the spirit in which it was intended, he and crooked Hillary pushing the button simultaneously for several photo opportunities.

Lindsay Lohan’s belly button adorned  with belly button jewellery, Los Angeles, 2009.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) +‎ -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  Obviously, practitioners of buttonology are buttonologists.  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Childless cat lady Taylor Swift (b 1989) with Ragdoll Benjamin Button, named after the eponymous character in the movie The Curious Case of Benjamin Button (2008), Time Magazine cover for “Person of the Year” edition, 25 December, 2023.  Ragdoll cats make good stoles because (attributed to a genetic mutation), they tend to “go limp” when picked up.

An owner of three most contented felines, gleefully, Ms Swift in 2024 embraced the appellation “childless cat lady” after wide publicity of its earlier use as a slur by James David (J.D.) Vance (b 1984; VPOTUS since 2025), something prompted by Mr Vance being named as Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) running-mate in the 2024 US presidential election.  The now famous phrase had been used in a 2021 interview with then Fox News host Tucker Carlson (b 1969) when he lamented the decline in the state of the nation: “…we are effectively run in this country via the Democrats, via our corporate oligarchs, by a bunch of childless cat ladies who are miserable at their own lives and the choices that they've made and so they want to make the rest of the country miserable too.”  Mr Vance may have struck an electoral chord because while Kamala Harris (b 1964; US vice president 2021-2025) presumably gained the childless cat lady vote, the Trump-Vance ticket won the election: 77,302,580 (49.8%) to 75,017,613 (48.3%) in the popular vote and 312 to 226 in the Electoral College on a turnout of 64.1%.

Pressed or pushed, many buttons needed.

The literal (physical) button-hole was noted in tailoring first during the 1560s, the figurative sense "to detain (someone) unwillingly in conversation” dating from 1862, a variation of the earlier button-hold (1834) and button-holder (1806), all based on the image is of holding someone by the coat-button so as to detain them.  The adjectival push-button (characterized by pressing a button used to activate something) emerged in 1945 as a consequence of the increasing public appreciation of the extent to which military weapons systems had become electronically controlled.  The earlier form “push-buttons" was from 1903, a modification of the noun push-button (button pressed with the finger to effect some operation) from 1865, then applied to mechanical devices.  The earlier adjectival form was “press-button” (1892) derived from the noun (1879).  For no apparent reason, it was the earlier “press of a button” which tended in the 1950s & 1960s to be preferred to “push of a button” to express the concern felt at the ease with which the US and USSR could trigger global thermo-nuclear war although “flick of a switch” also achieved much currency.  None were exactly usefully descriptive of a complex chain of events but it’s true that in a launch of nuclear weapons, many buttons and switches still are involved.

Highly qualified content provider Busty Buffy (b 1996) during “button-theory” test session.  Button theory involves trying on “button-up” tops of various sizes and subjecting each to normal human movement, the test “passed” when no buttons “pop open”.

In fashion, the number of a top’s buttons “left undone” is a signifier of various things and the range extends from “all done up” to “all undone”, the latter usually restricted to catwalks and red carpets when stability of fabric sometimes is achieved with the use of adhesive, double-sided tape.  While not culturally specific, the meanings signified by the number left undone (usually from top-to-bottom) can differ depending on certain circumstantial variables (time, place, temperature, wearer, presence of paparazzi etc).

No fear of button theory: Button theory suggests buttons can be done-up or undone.  Noted empiricist Lindsay Lohan has for some years been undertaking a longitudinal study to test theory.

The fear of buttons is koumpounophobia, the construct being the Modern Greek κουμπί (koumpí) +‎ -phobia and the word, like many describing phobias is a neologism.  Koumpi was from the Ancient Greek κομβίον (kombíon) translates as button in its two literal senses (a fastener for clothing or a device for instrument or remote mechanical control).  A button in Greek is thus κουμπί (koumpí) (the plural κουμπιά) and the verb is κουμπώνω (koumpóno).  In the Ancient Greek the lexemic unit koump- didn’t exist although it did have κομβίον (kombíon (which exists in Modern Greek as komvíon)) which meant buckle.  It may seem as strange omission because Ancient Greek had κουμπούνω, (koumpouno) which meant “to button” but the root was κύαμος (komos or koumos) meaning “broad bean” and, because there were no buttons in the Greece of Antiquity, they used appropriately sized & shaped beans as clothes fasteners.  The construct of koumpouno (to button) koum(os) + + πονέω (poneo) (to work; to exert), the idea of a bean which is used again and again.  The suffix -phobia (fear of a specific thing; hate, dislike, or repression of a specific thing) was from the New Latin, from the Classical Latin, from the Ancient Greek -φοβία (-phobía) and was used to form nouns meaning fear of a specific thing (the idea of a hatred came later).  In medicine, the absence of the belly button is a rare congenital defect, the medical term for which is omphalocele, usually something ultimately of no physiological significance but because it can cause psychological distress, plastic surgeons can re-construct one, a relatively simple procedure.  The alternative for an omphalocelic is to shun omphalophiliacs and hook up with someone who suffers omphalophobia (fear of the belly button); they should live happily ever after.  The phobia koumpounophobia is unrelated and references only the manufactured objects.

Lindsay Lohan in trench coat buttons up.  As fashionistas know, with a trench the belt is tied, only the military buckling up.

So, in the narrow technical sense, an etymologist might insist koumpounophobia is the fear of clothing fasteners rather than buttons of all types but that seems not helpful and it’s regarded as a generalised aversion and one said sometimes associated with kyklophobia (the fear of circles or other round objects) and especially the surprisingly common trypophobia (fear of holes (particularly if clustered or in some way arranged in a pattern)).  Estimates of the prevalence of the condition have been given by some but these are unverified and it’s not clear if those who for whatever reason prefer zips, Velcro or some other fastener are included and with phobias, numbers really should include only those where the aversion has some significant impact on life.  The symptoms suffered can include (1) an inability to tolerate the sight, sound, or texture of buttons, (2) feelings of panic, dread, or terror when seeing or thinking about buttons, (3) an acknowledgment that the fear is either wholly irrational or disproportionate to the potential danger.  Koumpounophobia reactions are usually automatic & uncontrollable and the source may be unknown or experiential (exposure to some disturbing imagery or description of buttons or an actual event involving buttons such as swallowing one when a child).  Like many phobias, the physical reactions can include a rapid heartbeat, shortness of breath, trembling, excessive sweating, nausea, dry mouth, inability to speak or think clearly, tightening of stomach muscles, and an overwhelming desire to escape from button-related situations.  All are likely to involve an anxiety attack to some extent and the recommended treatment is the staggered exposure therapy used for many phobias; the patient slowly learning to wear, use and live with buttons; antidepressants, tranquillisers & beta-blockers are now considered medications of last resort.

Buttons are hard to avoid.

What is sometimes treated as koumpounophobia can be a manifestation of a different phobia.  In the literature there are examples of buttons triggering anxiety when touched or viewed but the reaction was actually to texture, color or a resemblance to something (typically a face, mouth or teeth as in many instances of pareidolia).  The button is thus incidental to the reaction in the same way that those with mysophobia (in popular use the germophobic) may react to buttons because of the association with uncleanliness.  One documented aspect of obsessive compulsive disorder (OCD) is that many sufferers immediately wash their hands after touching a button; the increased prevalence of this behaviour during the COVID-19 pandemic in relation to buttons touched by other (keyboards, elevators etc) is not thought indicative of a phobia but would be if it manifests as life-long behaviour.

Apple Magic Mouse, Multi-Touch Surface in white @ US$99.00 (left), Logitech Signature M650 L, full-size wireless two-button Scroll Mouse with Silent Clicks in blue @ US$37.99 (centre) and Steve Jobs' vision of hell: Canon 5565B001 X Mark I Slim 3-in-1 wireless mouse with keypad calculator @ US$49.95. 

Steve Jobs (1955-2011; co-founder, and sometime chairman & CEO of Apple) was said to have an aversion to buttons, something linked to his fondness for button-free turtleneck clothing but given he spent decades using keyboards without apparent ill-effect, it’s doubtful a clinician would diagnose koumpounophobia and it's more likely he was just convinced of the technological advantages of going button-less.  Without buttons, manufacturing processes would be cheaper, water-proofing devices like iPhones would become (at least theoretically) possible and upgrades would no longer be constrained by static buttons, the user interface wholly virtualized on one flat panel, able to be changed (the industry's term for "change" is "upgrade" although users don't always agree there has been an improvement) purely in software.  It apparently started with the button-less Apple mouse, the industry legend being Mr Jobs saw a prototype (which the designers regarded as nothing more than speculative) and insisted it become Apple’s standard device.

Whether or not it happened that way, the story is illustrative of the way business was done at Apple and it’s notable his veto on offering a stylus with which to interact with apps or the operating system didn’t survive his death.  His response to the idea of a stylus was reportedly “yuk” and he seems to have decided all his users would think the same way and probably he was right, Apple’s users tending usually to do what Apple tells them to do.  Indeed, one of reasons Apple has found the Chinese market so receptive to the iPhone is that the company's approach accords with "the Chinese way": First, their parents tell them what to do, then their teachers tell them what to do, then the CCP (Chinese Communist Party) tells them what to do; Apple found it most agreeable they also did what it told them to do.  However, for those who find the sleek Apple mouse better to behold than use, third-party products with buttons and scroll wheels are available, sometimes for half the cost of the genuine article.  Since the death of Mr Jobs, Apple has relented on the "stylus question".

Shiny on the outside: Finished in Bianco Avus over black leather with Rosso Corsa (racing red) instruments, of the 400 Ferrai Enzos (2002-2004) chassis 133023 (2003) was the only one the factory painted white.  Some Ferraris really suit white, notably the elegant 365 GT4 2+2 and the successor 400 and 412 models (1972-1989).

The dreaded “Ferrari sticky buttons” is a well-known phenomenon, the stickiness coming from the rubberized material preferred by the factory because of the superior feel offered.  However, under just about any climatic conditions, continuous use will induce a deterioration which resembles melting, "mushiness" the final outcome.  The internet is awash with suggestions, the simplest of which involves products like rubbing alcohol (the use of which can cause its own destructiveness) and the consensus seems to be that in many cases only replacement buttons will produce a satisfactory result.  The choice is between obtaining the real Ferrari part-number (if available) with the knowledge the problem will re-occur or use third-part replacements which are made of a more durable material, the disadvantage being the feel won’t be quite the same and there’s a reluctance among some to use non-factory parts, an attitude enforced by the "originality police". 

Sticky on the inside: Ferrari 485 California F1 gearbox buttons, sticky (left) and not (right).

Ferrari does use the suspect material for a reason and it’s applied to interior components such as trim, bezels, buttons & switches, and heating, ventilation & air-conditioning panels.  The coatings are usually referred to as “soft-touch” and designers like them for the soft, velvet-like feel imparted.  Used also on computer mice and electronic remote controls, the low gloss sheen is in cars helpful because being absorptive, glare is reduced and Ferrari uses both a clear and black finish.  It’s an issue not exclusive to Ferraris although owners of those do seem most concerned and while using rubbing alcohol might sound a tempting Q&D (quick & dirty) fix, for those with sticky buttons this is probably a job best left to experts of which there are now a few and they're finding business good.