Tuesday, August 8, 2023

Zarf

Zarf (pronounced zahrf)

In the Levant, a holder with a handle, rendered traditionally in ornamental metal and used to hold a coffee cup without a handle.

1836: Adopted in English from the Ottoman Turkish ظرف‎ (zarf), from the Arabic ظَرْف‎ (arf) (container, sheath).  An alternative spelling is zurf and in the Balkans: zȁlf & zȁf (Serbo-Croatian); zȁrf (за̏рф in Cyrillic).  Zarf is a noun; the noun plural is zarfs.

Ottoman era solid silver zarf (with a depiction of the Hagia Sophia in Istanbul (formerly Constantinople), Turkey (now the Republic of Türkiye), circa 1890.

Zarf was a specialized adoption in Ottoman Turkish of the Arabic zarf which means “container”.  In Arabic, a zarf is also an envelope and the word is sometimes appended to various Arabic, English and international forms as required.  A Zarf-DL is the familiar DL envelope, a zarf değiştirmeyi is a change envelope and, specific to printers, a zarf yazıcı is an envelope feeder & zarf dönüş an envelope return.

Lindsay Lohan out getting the morning coffee fix.

The modern plastic zarf.  Modern zarfs are designed to accommodate most disposable coffee cups, made usually in a small-medium-large range which is not quite internationally standardized but with variations small enough not to matter.

Better to minimize the risk of an almost inevitable spillage and seldom seen without a most capacious handbag in which one might be carried, noted coffee fiend Lindsay Lohan really should invest in a modern, portable zarf although, how long single-use, disposable coffee cups will be permitted isn’t known.  Weather forecaster Greta Thunberg (b 2003) would probably suggest we should all carry our own cup but history suggests governments are unlikely to rely on environmental consciousness to induce behavioral change and consumers may soon be charged to use disposable coffee cups and wooden utensils.  The experiment with forcing supermarkets to charge for plastic bags proved yet again what increasing the cost of cigarettes had repeatedly demonstrated: that nothing changes behavior quite as well or as quickly as making the target more expensive.  Remarkably, since the UK government introduced their levy on plastic bags, consumption has dropped by over ninety percent, a good outcome which pleased the supermarkets too.  It meant a small but not insignificant cost of operating was shifted from retailer to consumer and the introduction of a relatively low-volume but highly profitable a new profit centre: plastic bags.  In Australia, the dominant duopoly, Coles and Woolworths, which once had to give away a combined 5.7 billion bags annually year at .3 cents per bag, costing them Aus$171 million, now sell 1.2 billion of the heavier bags, yielding an annual profit estimated to be about Aus$70 million; a turn round of Aus$240 million so a nice little earner and some handy green-washing to boot.

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