Emoji

Emoji (pronounced ih-moh-jee)

In digital technology, a small digital picture or pictorial symbol that represents a thing, feeling, concept etc, used in text messages and other electronic communications, now usually as part of a standardized set.  Technically an emoji is a digital graphic icon with a unique code point.

1999: From a creation in Japanese translating literally as “pictograph”, the construct being e- (picture, drawing) + moji (written character or letter).  In the original Japanese it’s 絵文字 (えもじ, emoji), the construct being 絵 (え (e, (picture)) + 文字 (もじ (moji) (character).

Proto emojis: Puck Magazine 1881.

Because of a cross-lingual phonetic coincidence, emoji is often thought related to the word emotion, a natural connection because it’s emotions that emojis are now used to convey.  That was the connection with the emoji’s predecessor, the emoticon, the concept of text-based symbols being used to replace certain instances of formal language.  The first codified form of the emoticon set was released in 1982 and used the standard ASCII (American Standard Code for Information Interchange) character set assembled to represent ideas as images ((*_*) being a face, : ( sadness, : (( extreme sadness etc).  The idea wasn’t new, various punctuation marks used for hundreds of years in a similar manner, including in newspapers and books, but there had never been any standardization except that which existed by agreement between regular correspondents although, in 1881, American magazine Puck published four symbols which could be used to convey joy, melancholy, indifference, and astonishment.  Assembled using standard shapes from mechanical type-setting, Puck probably either created or at least legitimized what came to be called typographical art.

The idea of localised conventions would later appeal to a community using a common means of communication with a closed character set: Morse Code operators who devised their own convenient shorthand, a set of numbers transmitted by a short series of dots and dashes, which all understood represented longer strings of text, commonly used messages including:

1- Wait a moment

4- Where shall I go ahead?

6- I am ready

7- Are you ready?

8- Close your key; circuit is busy

12- Do you understand?

13- I understand

24- Repeat this back

27- Priority, very important

29- Private, deliver in sealed envelope.

73- Best regards

88- Love and kisses

92- Deliver promptly

The concept is exactly the same as the part of the algorithm used by data compression programs (ZIP and others) whereby small values are used to represent (and replace) larger ones, hence the ability to compress file-size.  The pragmatic Morse operator's list was mostly business-like, focused on transmitting the most information with the fewest taps but there were a couple more romantic: 73 meant “best regards” and 88 “love and kisses”, both of which would become stalwarts in the world of emoticons and emojis.

Lindsay Lohan Emojis.

The idea of the emoticon, still a disparate thing without standards, began to coalesce in the 1990s, Microsoft bundling the wingdings truetype font with Windows and by the middle of the decade, the first SMS (short message services) products, the protocols for which had evolved as part of the GSM (Global System for Mobile Communications) standards, were released.  Strange as it may sound in an age when SMS messages number annually in the trillions, the take-up rate was initially slow but growth was soon exponential.  Screen-focused, emoticons were always integral to SMS.

Shigetaka Kurita’s 1999 DoCoMo emoji set.

While not the first emoji set, that being a plain black collection included with the Japanese J-Phone in 1997, it’s Shigetaka Kurita’s (b 1972) release in 1999 which is the first notable landmark.  Interestingly, reflecting the intention to make communication more efficient on NTT DoCoMo's business-oriented cellular platform, apart from some hearts (intact and broken), the 176 in the set didn’t include many to convey emotion, although in the abstract, the one representing a beer glass was often used to suggest “I need a drink”.  The beginnings were modest, reflecting both the hardware and the mobile networks of the time; although bright, each was rendered in a single color and the bitmapped shape was blocky but the range and definition constantly improved to the point where, unlike emoticons, emojis really are pictures rather than typographic approximations and this has influenced the use of the word, "emoji" now sometimes applied to just about any small picture in any digital context.

A splash of vomit emojis.

In the English-speaking world, critical mass in terms of adoption was reached in 2012, the year after Apple added an official set to the iOS keyboard, Android following in 2014 when KitKat was released.  Apple had included emojis in the Japanese releases of iOS since 2008 and may have been tempted to extend availability when it became apparent how many hacks existed to gain the feature on devises using other languages.  What made that viable was emoji, in 2010, being standardized by Unicode (the non-profit consortium which maintains text standards on digital devices globally) which meant emojis could be sent and received by any device, regardless of operating system or platform.  By then, the standard set had grown to almost a thousand.  The Unicode Consortium has been busy ever since, creating an emoji subcommittee which has so much business to transact it meets at least weekly and their output has been prodigious: by September 2021, over 3,600 emojis had been approved, 112 in the last release alone.

Crooked Hillary Clinton emoji.

A character set in the thousands and growing has however changed the nature of the emoji as a language supplement, it once being possible to know them all and rely on many others also knowing most.  With so many, it’s become just another language, a system where every user has their own sub-set and analysis of traffic suggests for most this can be just a handful and even among devotees it’s rare for them regularly to display a vocabulary of more than a few dozen.  While, as a medium of meaning, the emoji does depend on an intuitive understanding of appearance, if some are too weird or mysterious, there is Emojipedia, an on-line emoji reference which documents changes and definitions and EmojiTranslate is a website where the translation of text to emoji (and vice versa) is handled.  Even that isn’t enough to satisfy the evidentiary standards of courts in some jurisdictions, accredited translators now sometimes used to translate the meaning of emojis where material using them is tendered in evidence.  Emoji is just another language and something in one cultural context can mean something else in another, the meaning the sender implied perhaps the opposite of what the receiver inferred.  On the basis of established principles such as “reasonable doubt” or “balance of probabilities”, courts must decide.

The New Yorker, 30 March 2015.

Out in the world of the emoji freaks, books have been written using nothing but emojis, a concept not new.  In the 1990s, one pop-music journalist, displeased at the quality of an interview with a singer he was about to publish, rendered the whole thing in the zaph dingbat font (which in professional typesetting had existed since the 1970s), rendering it an illegible cryptogram to all except those who had memorized the mapping of the font.  Such people do exist but they’re rare and it’s not clear if the writer succeeded in his aim to make more interesting a boring interview.  One magazine to find a novel use was the fine New Yorker which, in 2015, ran a cover featuring Crooked Hillary Clinton emojis when discussing the mail server affair, one of the many scandals attached to her although, they unfortunately resisted the temptation to integrate a delete key into one.  Perhaps inspired, in her presidential campaign, crooked Hillary tried to weaponize the emoji in a tweet aimed at a younger demographic but received quite a backlash for doing something so obviously cynical; inauthentic being the modern term.

The work of the consortium has also been cognizant of forces operating more widely.  In 2014, they began to address the lack of racial and gender diversity in the little images, the population disproportionately male and white, a distortion of reality hardly appropriate in what was to some degree one of the world’s global languages.  In this they were later than some; in 2012, the ever-woke Apple included in iOS 6 several emojis of same-sex couples.  Although all were shown holding hands, they didn’t look any happier than their more traditional predecessors but there are limitations with what can be achieved on such a tiny digital canvas.  In another sign of the times, over the years, guns morphed into less threatening water-pistols.  Perhaps strangely, the pandemic didn’t produce a flood of corona-themed images, Apple’s set still the only of the majors to include something recognizably SARS-Cov-2ish.  Still, there's plenty of time, world emoji day is 17 July and COVID-19, unlike some of us, is expected to be alive and well for many Julys to come.