Sunday, February 27, 2022

Shampoo

Shampoo (pronounced sham-poo)

(1) To wash the head or hair, especially with a cleaning preparation that does not leave a soap film.

(2) To clean rugs, upholstery, or the like with a special preparation.

(3) To massage (archaic); originally a traditional Indian and Persian body massage given after pouring warm water over the body and rubbing it with extracts from herbs.

(4) A (usually liquid or cream) preparation used for shampooing, especially one that does not leave a soap film.

1762: From the Hindi चाँपो (cā̃po), imperative form of चाँपना (cā̃pnā) (to press, knead), from the Sanskrit root चपयति (capayati) (to pound, knead or smooth).  Under the Raj, the original anglicized form was champo (later champoo) from the Hindi chāmpo (to massage), an inflected form of chāmpnā (to knead; literally “to press”) itself derived from the Sanskrit root चपति (chapati or capayati), which meant “to press, knead, or soothe”.  Under the Raj, the word the word initially referred to any type of pressing, kneading, or soothing with the definition extended to mean “wash the hair” by 1860.  Although people had for centuries been using a variety of soapy preparations, it was in 1954 that the first packaged products (initially for domestic rather than commercial use) called “carpet shampoo” appeared.  Shampoo is a verb or a noun, shampooer is a noun and the other verbs (used with object) are shampooed & shampooing; the accepted adjective is shampooed but the inventive shampooish has been noted.

Ferret Shampoo and Ferret Sheen (a sort of har conditioner for ferrets) are both available as packaged products.  There may be some opportunistic marketing in this because ferret fur is nor considered unusual but the manufacturers claim the product is optimized for the little beasts (notably the oily nature of the fur) and designed to reduce their "inherently musky smell".

Cultures since antiquity have made shampoo using mixtures of herbs and extracts from vegetation, the mix dictated by what was available for harvest in the local area or through trade and in India, a favorite formula was that concocted by boiling an extract of the fruit of the Sapindus, mixed with fragrant herbs.  Sapindus is a tree which grows across the Indian sub-continent and under the Raj came to be known as the soapberry or soapnut, the extract of which when mixed with water created a soap-like lather know as phenaka.  Widely used to wash the hair and mixed with a variety of herbs which lent both fragrance and color, it was this which traders and colonial officials brought back to Europe where the idea evolved into packaged  "champoo" although prior to that, "shampooing" centres were opened although these focused on shampoo in the sense of "massage", conducted in conjunction with "vapor baths", based on the idea popular at the time that breathing in certain preparations was most efficacious in the treatment of many ailments.  The word "champoo" didn't long endure and by the early twentieth century, "shampoo" was the accepted spelling, the early shampoos little more than mild, liquid detergents but by the 1930s, synthetic surfactants had begun to replace the soap component.  Many claims are made for modern shampoos and conditioners but there are hairdressers who claim nothing is as good for achieving shiny, bouncy hair than pure aloe vera gel, squeezed straight from a freshly-cut leaf; some use it as a substitute for conditioner while others mix it with a mild liquid soap.

Lustre-Creme shampoo “Pink is for Girls” advertising posters, 1960s.

Lustre-Crème was emphatic “pink is just for girls” which was at the time hardly controversial for most although the claim they produced the “only pink shampoo” might have been ambitious.  It might also have seem a bit adventurous to suggest there exists a “pink fragrance” but it’s not unknown to have the sense of the senses shifted (in Opera it’s common to speak of a soprano’s voice “darkening” as she matures) and Lustre-Crème did note that “…should a certain someone get too close, he'll notice that we have a delightful ‘pink’ fragrance too.  Covering the market, for the practical young lady mention was made of the “…unbreakable plastic squeeze bottle with the new Flip 'n Tip Spout (no more cap-twisting).”  A "Flip 'n Tip Spout" is one of those small innovations which made life more civilized.  

The "pink is just for girls" equation is however of recent origin.  In the West, until the late nineteenth century, infants tended universally to be dressed in white because doing the laundry was a more tiresome (and certainly labor-intensive) task than today, thus the attraction of white fabric which could be bleached.  Until the early twentieth century, pink tended to be thought a “strong, masculine” color, (apparently on the basis of being a variant of red) while blue was seen as more delicate and so suitable for girls; as well as being considered “dainty”, blue had a strong historic association with the Virgin Mary because of the manner in which she’d been depicted by generations of artists.  As late as 1927, department stores like Marshall Field routinely suggest pink for boys but within a decade the shift clearly had begun because by the late 1930s the Nazis had (eventually) settled on pink as the color of the identifying triangle worn by prisoners incarcerated under Paragraph 175 of the German penal code (which criminalized homosexual activity between men).  It was in the US in the post-war era of plenty that the “blue for boys, pink for girls” thing was established and it was a product of marketing, the attraction being that with a clear gender divide, parents would have to buy more clothes.  From there, the idea infected just about every industry, even tool manufacturers producing lines of pink tool kits for men to buy as gifts.

Wikihow have published a guide for those seeking to achieve the classic Lindsay Lohan look, including the hair.  Those who want the look might be tempted to try GHD’s Oracle which uses as U-shaped clamp, with one cooling plate on top and ceramic heater plates on each arm to maintain the temperature at 365˚f (185˚c), the design innovation meaning the heated hair is cooled before leaving the styler; GHD say it helps set curls in place.  Stylists note the advantage but say that because of the way it interacts with the moisture left in the hair after washing, the extent to which the hair is dried should vary according to hair type and users may need to experiment to determine what works best.

Step 1: Wash with shampoo and conditioner.  As a general principle it's best to shampoo in two sessions, the first removing the layer of oil & dirt which inevitably attaches to the strands, the second to allow the cleansing of the whole scalp and take advantage of any properties the shampoo may offer.  Some manufacturers describe the properties as "nourishing" and this needs to be read-down (hair being dead tissue), but the health of the scalp and hair roots can be improved.  The need for the double-shampoo technique does vary with the environment, it being less beneficial for those who wash their hair every day but valuable for those who spend their days in areas with high levels of atmospheric pollution.  Either way, when shampooing, focus on the roots, massaging with the finger-tips; this will result in the cleanest hair.  When finished, take time to ensure all shampoo is rinsed from the hair and when conditioning, use a generous amount to ensure there's enough to swamp all the hair, gently massaging as it's applied.  For the length of time the conditioner is left on the hair, manufacturers do vary in their recommendations and it best to follow their instructions but there's probably little benefit in conditioning for more than a couple of minutes.

Step 2: Gently towel-dry the hair; a fluffy cotton towel is best and it's necessary to dry it only to the point where the water stops dripping.  Then blow-dry, using the coolest setting on the dryer and dry only partially, the hair left moist to the touch.

Step 3: Apply some root-pump, working the hair through the fingers and using the finger-tips to push at the roots.  Despite what some say about this "increasing volume", it has no such effect and is simply a form of scalp massage, said to increase blood flow to the roots which may well be beneficial.

Step 4: Once the hair is completely dry, use a styling iron (sometimes called a curling or straightening iron).  Section the hair into 3-6 parts depending on volume and when parting, gather the hair and put each in an elastic band.

Step 5: Start curling the hair just below the elastic.  The placement of the elastic band determines the outcome of the curls so it should be tied higher or lower depending on desired effect.  For the Lindsay Lohan look, the curls need to be very loose.

Step 6: Product: The classic Lohanic look is achieved with a surprisingly small dose of hairspray, the hair gently teased with a wide-toothed comb. the operative word gently; less is more.  It's a specific look, quite long-lasting and easy to maintain, the volume maintained with little more than a running of the fingers through to the top of the hair, re-separating the curls.

Blondes have more shampoo.  John Frieda blonde shampoo range.

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