Ogee

Ogee (pronounced oh-jee)

(1) A double curve, resembling the letter S, consisting of two arcs that curve in opposite directions so that the ends are parallel.   An ogee is a kind of sigmoid curve, technically formed by the union of a concave and a convex line.

(2) In architecture, a molding with such a curve for a profile; cyma, also called gula or talon.

(3) In fluid mechanics, a specific aerodynamic profile.

(4) In mathematics, an inflection point.

(5) In cosmetic surgery, a desired shape for the curve of the malar or cheekbone prominence transitioning into the mid-cheek hollow.

(6) In distillation, the bubble-shaped chamber of a pot still connecting the swan neck to the pot which allows distillate to expand, condense and fall back into the pot.

1275-1325: From the Middle English ogeus (plural oggez), ogeve, egeve & egeove, variants by assimilation from the French oggif (diagonal rib of a vault) from the Old French œgive, ogival, ogive & augive, from the Late Latin augiva of uncertain origin.  In the Late Latin there was ogis (a support, prop), thought derived from the Classical Latin augeō (to increase, strengthen) from which Spanish gained auge (highest point of power or fortune; apogee); a doublet of ogive.  The use in architecture to describe regular & irregular S-shaped moldings began in the 1670s, supplanting the earlier augive, from the Late Latin augiva of uncertain origin but perhaps related to the Latin via (way; road).  In the Middle English, the late thirteenth century ogif was "a stone for the diagonal rib of a vault", derived from the French and the Medieval Latin ogiva.

An Ogee arch.

An ogee is a curved shape vaguely like an “S”, consisting of two arcs that curve in opposite senses, so that the ends are tangential.  In architecture, it’s used to describe a molding with a profile made by a lower concave arc flowing into a convex arc.  Used first in Persian and Greek architecture from Antiquity, it’s most familiar now as a part of the Gothic style.  Because the upper curves of the ogee arch are reversed, it’s not suitable where the load-bearing rates are high and it’s thus used mostly in self-supporting structures exposed to their own weight and not subject to high external forces.

An inflection point.

In mathematics, an ogee is an inflection point, a point on a curve at which the sign of the curvature (ie the concavity) changes; inflection points may be stationary but are neither local maxima nor local minima.  Inflection Points merely mark the point on the curve where it changes from concave upward to concave downward (or vice versa), it is not a directional measure.  Calculus is needed to find where a curve goes from concave upward to concave downward and for this mathematicians use derivatives, one which determines the slope and a second which defines whether the slope increases or decreases.

The cosmetic surgeon's template.

When cosmetic surgeons speak of the ogee curve, they’re referring to the elongated S curve which, when looking at a patient’s face at a three-quarter aspect, describes the curve from the eye through the cheek down to below the cheek (technically the malar or cheekbone prominence transitioning into the mid-cheek hollow).  As people age, the face loses volume in our face and the ogee curve flattens out. With facelifts and related procedures, the cosmetic surgeon aims to create an ogee curve, restoring the chiseled refinement of youth.

Lindsay Lohan, Cosmopolitan, October 2022 edition (photographs by Ellen Von Unwerth (b 1954)).  The photographs illustrate the ideal ogee curve in the facial structure and Ms Lohan shows how a model's pout can be used to optimize the effect.  The car is a second generation AMC Javelin (1971-1974).

Shapes derived from the ogee curve are popular design motifs used for just about everything where they can be applied but it's most associated with large, flat surfaces because it's in such spaces the geometric repetition can be most effective, thus the prevalence in fabrics, wallpaper and floor-coverings.  The mind visualizes the shape as something like a two-headed onion and it's probably the association with the architectural style so often seen on mosques or other structures in the Arab world that in there's presumed to be some Islamic influence but ogee long pre-dates Islam.  There are few conventions of use except that the designs tend to be displayed in either a horizontal or vertical aspect; diagonal deployment is rare.

In fluid mechanics, the ogee describes the shape used to create certain aerodynamic profiles, the classic example being the delta wing of the Concorde airplane.  The ogee-type wing used on the Concorde one flavor of the compound delta (sometimes called double delta or cranked arrow) where the leading edge is not straight.  Typically the inboard section has increased sweepback, creating a controlled high-lift vortex without the need for a foreplane and the shape of the sweepback is defined by the parameters of the ogee.  On the Concorde, the two sections and cropped wingtip merge into a smooth ogee curve.

Apotheosis

Apotheosis (pronounced uh-poth-ee-oh-sis (U) or ap-uh-thee-uh-sis (non-U))

(1) The elevation or exaltation of a person to the rank of a god.

(2) An example of an ideal; epitome; quintessence.

(3) The highest achievement of a person or institution.

(4) The highest point in the development of something; a culmination or climax.

(5) A glorified ideal; the realization of the apex or pinnacle (of a concept, construction or belief).

(6) In some Christian writings, a (sometimes blessed) release from earthly life, ascension to heaven; death; a technical synonym for the earthy death which precedes the soul rising to Heaven; the abbreviation in the texts was apoth.

(7) In psychology, the latent entity which mediates between a person's psyche and their thoughts (best known in the example of the id, ego and superego in Freudian psychology.

1570-1580: From the Late Latin apotheōsis (deification (especially of an emperor or royal personage)), from the Ancient Greek ἀποθέωσις (apothéōsis), from the verb ἀποθεόω (apotheóō) (to deify”).  The surface analysis apo- +‎ theo- +‎ -sis may be deconstructed as a factitive verb formed by the intensive prefix ἀπο- (apo-) + θεός (theós) (God) + -σις (-sis) (the suffix which formed nouns of action), the popular form in later Medieval texts being apotheoun (deify, make someone a god) and all forms were related to the primitive Indo-European root dhēs -, forming words for religious concepts which may have been an extension of the root dhe- (to set, put).  The verb apotheosize (exalt to godhood, deify) emerged circa 1760 and begat the inevitable apotheosized & apotheosizing, the extinct earlier (1670s) version being apotheose.  From the Late Latin & Church Latin other European languages picked up the word, the variations including the Catalan apoteosi, the French apothéose, the Galician apoteose, the Italian apoteosi, the Occitan apoteòsi, the Portuguese apoteose and the Spanish apotheosis.  Apotheosis is a noun, apotheosize is a verb and apotheotic is an adjective; the noun plural is apotheoses.

In the Roman Empire, apotheosis was a process whereby a dead ruler was declared divine by his successor.  Usually, the Senate passed a decree in accordance although, even at the time, it was often regarded a tawdry political trick by a new Emperor attempting to identify with a popular predecessor.  Time has not lessened the attraction for politicians and names like Reagan and Churchill are often invoked by those who'd like some of the lustre to reflect on them (although Mr Trump seems happy to mention only the more distant Washington and Lincoln).  Worse still was declaring divine a deceased dill: a work of satire attributed to the Stoic philosopher Seneca the Younger (Lucius Annaeus Seneca, circa 4 BC–65 AD) was The Apocolocyntosis (divi) Claudii (literally “The Pumpkinification of the divine Claudius”) which details the death of the Roman emperor Claudius and his judgement before the gods, the list of his crimes and failings so long that he’s cast down to the underworld.  Among scholars of Antiquity, there has been debate about whether Seneca really wrote the piece because among his many essays on politics, morality and philosophy, it’s the solitary satire and it’s thought he may have lent his name to give the piece some intellectual respectability.

Divas: Maria Callas (1923-1977), Chicago, 1955 (left), Lindsay Lohan (b 1986), Los Angeles, 2009 (centre) & Meghan, Duchess of Sussex (b 1981), London, 2018 (right).

An expired emperor's deceased loved ones could also be deified and posthumously, they were awarded the title Divus (or Diva if a women).  Classic Roman religion distinguished between a real god (of which the Romans had many) called deus and mortals defied through apotheosis who were called divus.  The label diva has long been used to describe highly-strung sopranos but in the modern age it’s applied also to pop-singers, reality-TV stars and the odd “difficult duchess”.  In Greek mythology there were mortals who became gods and many cultures embraced the idea, Hinduism by the million and most famously, until 1945 the Emperor was a “living God and the most honorable son of heaven”.  The three great monotheist faiths differ somewhat.  Islam is the clearest in that there is but one God in heaven and his greatest and final prophet was Muhammad (circa 570–632) who spoke through divine guidance but was flesh & blood.  In Judaism there is only one God and he has a special relationship with the Jews because of the covenant with them, the Jews believing (there are a few heretics however) that their Messiah has yet to appear on Earth but that day will come.  Christianity, predictably perhaps, is the most open to interpretation because of the notion of Jesus Christ as both earthy flesh & the second divine being of the Trinity (the Father, the Son and the Holy Ghost (Holy Spirit).  Thus, among Christian sects and cults which have come and gone, there's always been a bit of theological wriggle-room.

The Gullwing’s apotheosis

In the churning world of the collector car market, the ecosystem of the Mercedes-Benz 300 SL (W198) is noted for the benchmarks set in the prices for which they sell.  They were produced as both a coupé (1954-1957) with the memorable gullwing doors and a roadster (1957-1963) and in the context of the multi-million dollar used car business, were actually made in quite substantial numbers, some 1400 Gullwings and 1858 roadsters made.  One quirk of the 300 SL has always been that unusually, it’s the roadster which has always sold for less, such is the allure of those exotic doors.

1963 Mercedes-Benz 300 SL Roadster: US$3.7 million.

Unexpectedly, the orthodoxy was almost overturned.  In 2018, a 1963 300 SL Roadster with just 1372 km (852 miles) on the odometer attracted US$3.7 million at auction in France, making it the most expensive roadster ever sold, nudging the record (US$4.2) set in 2012 by a 1955 aluminum Gullwing.  It was well above expectations but even apart from it being barely used, it was an exceptional example because it came with both the factory hardtop and soft-top (still untouched in its original shipping crate) and, as one of the few dozen made in the last year of production, it included the all-aluminum engine and the notable (and overdue) addition of four-wheel disc brakes.  Another thing which would have attracted collectors is that based on the VIN (Vehicle Identification Number), just ten more were built before the line ended.

1955 Mercedes-Benz 300 SL (Weckerlé Alloy) : US$6.825 million.

However, the record didn’t last long because early in 2022, one of the twenty-nine aluminum-bodied Gullwings sold at auction in the US for US$6.825 million which does sound impressive but in what may be a sign of these troubled times, the bids actually failed to reach the estimates of US$7-8 million.  Long known as the Weckerlé Alloy because it was originally ordered by Joseph Weckerlé, the factory’s agent in Casablanca, the provenance of chassis 5500332 was close to impeccable, the 1955 car retaining its Sonderteile (special parts (NSL)) engine with tweaked fuel-injection and a more aggressive camshaft, gaining fifteen horsepower.  Additionally, it was fitted with the much admired Rudge knock-off wheels, the only deviations of note from the original Leichtmetallausführung (light-alloy design) specification being a replacement (1957) gearbox and glass windows which at sometime had replaced the thinner plexiglass units.  A newly trimmed, fitted-luggage set (something of a fetish in the Gullwing world) was also included.

1955 Mercedes-Benz 300 SLR (Uhlenhaut coupé): US$143 million.

Trumping all these results however was a world-record which not only set the mark for Gullwings but became the most expensive car ever sold.  In June, 2022, at a private auction conducted in the Mercedes-Benz factory museum in Stuttgart, one of the two 1955 300 SLR (W196S “Uhlenhaut”) coupés went under the hammer for US$143 million.  The 300 SLR (W196S) was a sports car, nine of which were built to contest the 1955 World Sportscar Championship.  Essentially the W196 Formula One car with a body and the straight-eight engine enlarged from 2.5 to 3.0 litres (152 to 183 cubic inches), the roadster is most famous for the run in the 1955 Mille Miglia in Italy which was won over a distance of 992 miles (1597 km) with an average speed of almost 100 mph (160 km/h); nothing like that has since been achieved.  There's infamy too attached to the 300 SLR; one being involved in the catastrophic crash and fire at Le Mans in 1955.  The two 300 SLR Gullwings were intended to be run in the 1955 Carrera Panamericana Mexico but were rendered instantly redundant when both the event and the Mercedes-Benz racing programme was cancelled after the Le Mans disaster.  The head of the competition department, Rudolf Uhlenhaut (1906-1989), added an external muffler to one of the coupés, registered it for road use (such things were once possible when the planet was a happier place) and used it for a while as his company car.  It was then the fastest road-car in the world, an English journalist recording a top speed of 183 mph (295 km/h) on a quiet stretch of autobahn but Uhlenhaut paid a price for the only partially effective muffler, needing hearing aids later in life.  So the relationship to the W198 road cars is distant but such is the resemblance the Uhlenhaut coupés have always been thought the Gullwing’s apotheosis.

Argyle

Argyle (pronounced ahr-gahyl)

(1) A diamond-shaped pattern of two or more colors, used in knitted socks, sweaters and a design motif for other purposes.

(2) Specifically, a sock made with this pattern (often in the plural); now increasingly used also of sweaters.

1790s: A adapted variant of the surname Argyll, so called because the original design closely emulated the clan tartan associated with the name.  Argyle does exist as a surname & given name where it is capitalized but this is now sometimes also the practice when referring (as a noun) to garments (though never as a adjective).  The surname Argyle was from the Middle English erguil & erguile, a variant of the Middle English orguil & orguile, from the Old French orguel (pride arrogance), thus the variation of Argill and Argile with Orgill.  There is an alternative suggestion of a link to Arkell (with a voicing of “k” to “g”) but it’s thought either speculative or an unjustified generalization from what may have been a genealogical cul-de-sac.  Nor is there evidence has to support the notion of it being a habitational name from Argyll, the county of south-west Scotland although folk etymology may have influenced the modern spelling of the surname, something not uncommon, even as late as the nineteenth century.  Argyle is a noun & adjective; the noun plural is argyles.

Lindsay Lohan in an argyle-patterned Harlequin Sequin Tunic (a long vest or mini-dress depending on pairings or circumstances) by Topshop, the shoes are Lanvin platform peep-toe pumps in suede: New Year's Party at the Mansion nightclub, South Beach, Miami Beach Florida, 31 December 2008.

As a given name, Argyle’s origins are Scottish, meaning “from the land of the Gauls”.  When used as a locality name outside the British Isles, Argyle was usually a borrowing from there although the Canadian municipality of Argyle was named after Governor-General of Canada, John Campbell (1845-1914), ninth Duke of Argyll.  Argyle socks were first so described in that form in 1935, the use as a general descriptor for other garments (mostly sweaters but also shirts, skirts etc) emerged in the post-war years.  It’d long been used with fabric sold in bolts and other products (blankets, table cloths, mufflers etc).  The argyle (diamond-shaped in two or more colors in fabric) pattern was influenced by the tartan which came to be associated with the Argyll branch of the Campbell clan of Argyll, Scotland.  The place name translates literally as "land of the Gaels", the first element from the Old Irish airer (country).  The surname Campbell was from the Scottish Gaelic Caimbeul, the construct being cam (crooked) + beul (mouth) and it’s often compared with Cameron, the construct being the Scottish Gaelic cam + sròn (nose).  Etymologists have concluded crooked in this context was a literal rather than a figurative reference.

Despite the perception of many (encouraged by the depictions in popular culture), tartan in the sense of specific color & pattern combinations attached to specific clans is something of recent origin.  Tartan (breacan (pɾʲɛxkən) in Scots Gaelic) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours.  The word plaid is now often used interchangeably with tartan (particularly in North America and when not associated with anything Scottish (especially kilts)), but technically (and always in Scotland), a plaid is a large piece of tartan cloth, worn as a type of kilt or large shawl although it’s also used to describe a blanket.  During the disputes between England and Scotland, the wearing of tartan became a political expression and the Dress Act (1746) was part of the campaign to suppress the warrior clans north of the border; it banned tartan and other aspects of Gaelic culture. The law was repealed in 1782 and tartan was soon adopted as both the symbolic national dress of Scotland and in imagery more generally.

Argyll No.230.  Records from 1850 lists the pattern Argyll No.230 as Cawdor Campbell and it was in the pattern books of a Bannockburn weaver printed in 1819 and the earliest known reference to an (un-illustrated) “Argyll tartan” dates from 1798.  In documents from 1906 it was referred to as the “Argyll District tartan” and was said to have been adopted by other clans but this is disputed.

Although there’s now an industry devoted to the tartans of the clans, the specific association of patterns with clans and families began only in the mid-nineteenth century.  This history was both technological and economic deterministic.  Unlike some fabrics, tartans were produced by local weavers for local sale, using only the natural dyes available in that geographical area and patterns were just designs chosen by the buyer.  It was only with a broader availability of synthetic dyes that many patterns were created these began (somewhat artificially) to become associated with Scottish clans, families, or institutions wishing to emphasize their Scottish heritage.  The heritage was usually real but not often specific to a particular tartan, the mid-nineteenth century interest in the fabrics a kind of manufactured nostalgia.

Gretchen Wieners (Lacey Chabert (b 1982)) in Mean Girls (2004) liked the diamond look, wearing two different argyle sweaters and one skirt with the pattern.

One aspect of the fashions of Mean Girls which did attract comment was that the Plastics, despite having many self-imposed rules on matters sartorial, apparently placed no restrictions on repeating a outfit within a short time although the argyle sweater was the only piece of note worn by the protagonists which made a second appearance.

2022 Mercedes-Maybach 600 Pullman (left), after-market seat covers (centre) and 2005 Bentley Arnage T Mulliner (right).

Early in the twenty-first century, high-end car manufacturers embraced quilted leather with great enthusiasm and the trend, although criticized by some, shows little sign of fading.  Some have, with variable results, embraced two-tone color schemes but not in the traditional argyle style although third-party manufacturers of seat-covers have offered a few.  Perhaps fortunately, this seems not to have inspired the majors.

1955 Mercedes-Benz 300SL Gullwing (W198) trimmed in blue-grey plaid.

Buyers of the Mercedes-Benz 300SL Gullwing (W198 1954-1957) had the choice of seats covered in leather or plaid cloth (in the US in 1956 the hide was listed as a US$165 option).  In the years since, many Gullwings originally fitted with plaid upholstery were re-trimmed in leather during refurbishment or restoration, partly because the leather was thought to have more of a allure but also because for decades fabrics exactly matching what was available in the 1950s had become unobtainable ("unobtainium" thus the preferred industry term).  However, in 2018, in what was said to be a response to demand, Daimler announced bolts replicating exactly the original three designs (blue-gray, red-green & green-beige) would again be available as a factory part-number and, manufactured to the 1955 specification using an odor-neutral wool yarn woven into a four-ply, double weave twill, it’s claimed to be a “very robust material”.  In the era, the blue-gray fabric was the most popular, fitted to 80% of 300SLs not trimmed in leather while the red-green and green-beige combinations were requested respectively only by 14 & 6% of buyers.  The price (US$229 per yard) is indicative of the product’s niche market but for those restoring a 300 SL to its original appearance, it's a bargain.

The part-numbers:  Blue-Grey: A 000 983 44 86 / 5000, Red-Green: A 000 983 44 86 / 3000 & Green-Beige: A 000 983 44 86 / 6000.

Vogue, January 1925, cover art by Georges Lepape.

Triangles (and the diamond shapes they could combine to create) were one of the notable motifs of the art deco era.  From the start, Vogue was of course about frocks, shoes and such but its influence extended over the years to fields as diverse as interior decorating and industrial design.  The work of Georges Lepape (1887-1971) has long been strangely neglected in the history of art deco but he was a fine practitioner whose reputation probably suffered because his compositions have always been regarded as derivative or imitative which seems unfair given there are many who are more highly regarded despite being hardly original.  His cover art for Vogue’s edition of 1 January 1925 juxtaposed one of French artist Sonia Delaunay’s (1885–1979) "simultaneous" pattern dresses and a Voisin roadster decorated with an art deco motif.

One collector in 2015 was so taken with Pepape’s image that when refurbishing his 1927 Voisin C14 Lumineuse (literally “light”, an allusion to the Voisin’s greenhouse-inspired design which allowed natural light to fill the interior), he commissioned Dutch artist Bernadette Ramaekers to hand-paint a geometric triangular pattern in sympathy with that on the Vogue cover in 1925.  Ms Ramaekers took six months to complete the project and in 2022 the car sold at auction for £202,500 (US$230,000).  Produced during the whole inter-war period (1919-1939), the Voisin cars were among the most strikingly memorable of the era although for a variety of reasons, commercial viability was often marginal.  The demise was unfortunate because a manufacturer which once contemplated production of a straight-twelve engine deserved to survive.

Westphalia

Westphalia (pronounced west-fey-lee-uh or weat-feyl-yua)

(1) Of or relating to the historic north-west German region of Westphalia or its inhabitants (now a subdivision (landschaftsverband) of North Rhine-Westphalia and Lower Saxony).

(2) A term in the Holy Roman Empire to describe the power of second sight for which the peasants of Westphalia were said to be noted

(3) One of the major dialect groups of West Low German spoken in Westphalia.

(4) In geology, a European phase of the upper-Carboniferous period.

(5) A warm-blood horse bred in the Westphalia region.

(6) A term to describe the treaty (Peace of Westphalia) ending the Thirty Years' War (1618-1648).

(7) A description of the international system of co-existing sovereign states said to have originated with the Treaty of Westphalia and formalised first in the new political order created in Europe.

Circa 1200:  A regional & geographical name, from Middle Dutch falen, from Old French faillir (From Old French falir, from Vulgar Latin fallire, from Latin fallere, present active infinitive of fallo.)  The term "Westphalia" contrasts with the much less used term "Eastphalia", which roughly covers the south-eastern part of the present-day state of Lower Saxony, western Saxony-Anhalt and northern Thuringia.

The nation-state and Westphalian sovereignty

Although never a part of the negotiations which culminated in the Peace of Westphalia which in 1648 ended the Thirty Years War (1618-1648), the concept of Westphalian (or state) sovereignty emerged and was refined over the subsequent three-hundred years.  The principle, one of the foundation concepts in international law, is that each state enjoyed exclusive sovereignty within its territory, a principle upheld in its purest form in the nineteenth and early twentieth centuries.  Opinion of its desirably has always been contested, especially by those poor, misguided souls who attempt to inject ethics into international relations but as power-realist Henry Kissinger (B 1923, US national security advisor (1969-1975) & secretary of state 1973-1977)  noted, it was “a practical accommodation to reality, not a unique moral insight…[which depended on] states refraining from interference in each other's domestic affairs and …[maintaining stability and a balance of power].”

The doctrine of absolute state sovereignty began most obviously to fray in the 1920s when the League of Nations was formed, lawyers and political scientists there developing theories which inherently justified intervention in sovereign states.  The League prove ineffectual in translating these theories and policies into effective action but the legal principles subsequently developed for the Nuremberg trials (1945-1946) provided the basis of the framework of what came to be called the “doctrine of the international community", a school of thought which has produced both quasi-legal gestures such as the “responsibility to protect” (R2P) and actual institutions like the international criminal courts.

Treaty of Westphalia in Münster, 24 October 1648, Woodcut after a painting, circa 1900, by Fritz Grotemeyer (1864–1947).

Hollywood

Hollywood (pronounced hol-ee-wood)

(1) A locality name shared by some two-dozen locations in the US, most associated the neighborhood in north-west Los Angeles, the historic centre of the US motion-picture industry.

(2) A locality name used by several places in England and Ireland.

(3) As a metonym, the US motion-picture industry (not necessarily restricted to LA) or the various cultural constructs associated with the business.

(4) Of or characteristic of a motion picture which tends to the type most associated with the mainstream US industry.

(5) In the beauty industry, a technique of waxing which removes all of the pubic hair, contrasted usually with the “Brazilian” which leaves a narrow strip.

Pre-1200 (in Ireland): In England and Ireland, Hollywood was used as a place name, based on the existence of established holly plantations in the region and it was adopted for dozens of settlements in North America although it’s not clear if the presence of holly plants was a prerequisite.  The use of Hollywood as a metonym for the US film industry (and by film nerds specifically the “studio system”) dates from 1926, some three years after the big sign on the hills was erected.

Lindsay Lohan photoshoot in the Hollywood hills for Vogue Espana, August 2009.

Standing 45 feet (13.7 m) high and 350 feet (106.7 m) in length, the sign originally spelled-out HOLLYWOODLAND and was intended as a temporary advertisement to promote a real estate development but became so identified with the place it was decided to allow it to remain.  As a temporary structure exposed to the elements, damage or deterioration was inevitable and in 1949, after the “H” had collapsed, restorative work was undertaken, the “LAND” letters demolished.  This work actually endured well but by the 1970s it was again quite dilapidated, a rebuild completed in 1979 and periodic maintenance since has ensured it remains in good condition.  There have been instances of vandalism so perimeter fencing of the site has over the years been increased but, as far as is known, only one soul has ever committed suicide by throwing themselves from one of the letters.  The first known instance of the name being used is in local government planning documents filed in 1887.  Quite why the name was chosen is obscure but there are a number of suggestions:

(1) Of the heteromeles arbutifolia.  It’s said the early residents in the region so admired the prolific holly-like bush (heteromeles arbutifolia, then commonly called the toyon) which grew in the Santa Monica Mountains they fondly re-named it the “California holly” and it was as this the plant lent its name to the neighborhood.  Easy to cultivate, tolerant of the Californian sun and demanding only occasional water, the toyon can grow as high as 18 feet (5½ m) high, the white summer flowers in the fall & winter yielding red berries.  The branches were a favorite for floral centerpieces and during the 1920s their harvesting as Christmas decorations became so popular the State of California passed a law (CA Penal Code § 384a) forbidding collection on public land or any land not owned by the person picking the plant unless with the the landowner’s written permission.

Heteromeles arbutifolia (the toyon or California holly)

(2) More in the spirit of the American dream is that the name was a marketing exercise.  In 1886, Harvey Wilcox (1832–1891) and his wife Daeida (1861-1914) purchased farmland and fruit groves near the Cahuenga Pass, his intention being to sub-divide the land, selling the plots for profit.  A year later, Mrs Wilcox met a passenger on a train who mentioned owning an Illinois estate named Hollywood and she was so enchanted by the name she convinced her husband to use if for his development, sitting on the land now known as Hollywood.

(3) A variation of this story is that Mrs Wilcox met a woman who told her of her home in Ohio named after a Dutch settlement called Hollywood and, without telling her husband, she bestowed the name on the recently purchased land.  Mr Wilcox apparently didn’t demur and had a surveyor map out a grid for the sub-division which was lodged with the county recorder's office on 1 February 1887, this the first official appearance of the name "Hollywood".

Lindsay Lohan photoshoot in the Hollywood hills for Vogue Espana, August 2009

(4) Year another twist to the tale maintains a friend of Mrs Wilcox hailed from a place called Holly Canyon and it was this which induced her to pick the name.  This included the area we now know as Hollywood which was purchased as part of a larger package by land developer Hobart Whitley (1847–1931) although there are sources which give some credit to Los Angeles businessman Ivar Weid, this linked also to the toyon tree.

(5) Some of the stories seem imaginative.  One involves divine intervention with Mrs Wilcox naming the area after attending a Mass of the Holy Wood of the Cross on the site though if that’s the case, Hollywood may subsequently have disappointed God.  There’s also a version with a phonetic flavor and it’s said to come from Hobart Whitley's diary: In 1886, while in the area, Whitley came across a man with a wood-hauling wagon and they paused to chat.   The carrier turned out to be Scottish who spoke of "hauling wood" which sounded to Whitley like "Hollywood" and Whitley was attracted by the combination of holly representing England and wood, Scotland; the tale reached Harvey Wilcox, and the name stuck.  An Irish version of this says the name was based on an immigrant's nostalgic memories of his home town: Hollywood in Wicklow, Ireland.  The immigrant was Mathew Guirke (1826-1909) who arrived in the US in 1850 and became a successful Los Angeles businessman, owning even a racetrack.  It’s said he named his new homestead Hollywood in honor of his hometown.

Henry Kissinger (b 1923; US National Security Advisor 1969-1975 & Secretary of State 1973-1977) meets Dolly Parton, 1985.

The noun Bollywood dates from 1977 and was based on the construct of Hollywood.  It references the Indian film industry, the construct being B(ombay) +‎ (H)ollywood, because the city of Bombay was where the bulk of the industry was located’ it’s sometimes truncated as B'wood.  Although the Raj-era name Bombay has formerly been gazetted as Mumbai and the name-change seems to be adhered to in the West, among Indians Bombay continues often to be used and Bollywood is so well entrenched it has assumed an independent life and nobody has suggested Mollywood.  Historically, Bollywood was a reference to (1) the Hindi-language film industry in Bombay and (2) a particular style of motion picture with a high song & dance content but of later it (3) refered to the whole industry in India.  Thus, as use has extended, the specific meaning has been diluted.  By extension, slang terms to describe motion pictures produced in India in languages other than Hindi include Kollywood (Tamil film industry located in Kodambakkam in Chennai, southern India.), Tollywood (Film Nagar, the Telugu film industry located in Hyderabad, Telangana) and Urduwood (anything using the Urdu language), the last often used in a derogatory sense by Hindu Indians after the fashion of substituting “I am going to the loo” with “I am going to Pakistan”.  Predictably, Nollywood (the construct being N(igeria) +‎ (H)ollywood) was coined when a industry of scale became established there.  Located in the Knoxville metropolitan area in Pigeon Forge, Tennessee, Dollywood is a theme park co-owned by country & western singer Dolly Parton (b 1946) and Herschend Family Entertainment (HFE).

Lindsay Lohan, Vogue Espana cover, August 2009.

Other linguistic inventions include hollyweird (said often used by respectable folk in the flyover states to decry the decadent lifestyles and liberal opinions held by those who live close to America's corrupting coastlines (ie not restricted to a condemnation just of a part of LA) and hollywoke, a more recent coining which links the liberal views held by the hollyweird with political correctness and wokeness in general.  The "Hollywood bed" was a marketing invention of the 1950s which described a mattress on a box spring supported by low legs and fitted with an upholstered headboard, so-named because it resembled the beds which often appeared in Hollywood movies although, the term has also been used in the context of Harvey Weinstein's (b 1952) nefarious activities.  Hollywoodian and Hollywoodish are both adjectival forms, applied usually disapprovingly.  Beyond mainstream use, the ever-helpful Urban Dictionary lists a myriad of creations including hollywood hot-pocket, hollywood wife, hollywood hair, hollywood drone, hollywood douchebag, Hollywood zombie, hollywood vitamins, pull a hollywood, hollywood Nap, hollywood snow, hollywood republican & hollywood handler.  Some are self-explanatory (at least to those who enjoyed a misspent youth) while others Urban Dictionary can flesh-out.

Hollywoodland, 1923.

Hollywood is of course inherently associated with glitzy renditions of fiction though it seems a bit rough that on-line dictionaries include as synonyms: bogus, copied, false, fictitious, forged, fraudulent, phony, spurious, affected, assumed, bent, brummagem, crock (as in “…of shit”), ersatz, fake, feigned, framed, imitation, misleading, mock, pirate, plant, pretended, pseudo, put on, queer, sham, wrong, deceptive, delusive, delusory, fishy, not genuine, not kosher (that one a nice touch), pretentious, snide, soft-shell, suppositious and two-faced.  Presumably the Republican National Committee (RNC) didn’t write the list but it’s doubtful they'd much change it.  In the same spirit, the antonyms include actual, authentic, factual, genuine, honest, real, sincere, true, truthful & valid.

Galactophagist

Galactophagist (pronounced gal-a-toph-agyst or ga-lact-o-fay-jist)

(1) One who drinks milk.

(2) One who subsists on milk.

Circa 1870: A Modern English construct from the Ancient Greek γαλακτικός (galaktikós) (milky), the construct being γάλα (gála) (milk) + phago (to eat; a glutton) from φαγών (phagṓn) or φάγος (phágos) + -ist (the suffix used to create noun forms, from the Old French -iste and the Classical Latin -ista, from the Ancient Greek -ιστής (-istḗs) from the verbal suffix -ίζω (-ízō) and related to -τής (-tḗs) (the agent-noun suffix)).  Other useful words in the family include galactagogue, galactic, galactin, galactodensimeter, galactometer, galactophagous, galactophorous, galactopoietic, galactose, galactosemia, galactosis and galactoid.

Lindsay Lohan in the 2004 advertising campaign “got milk?” by US dairy farmers and milk processors.

Lindsay Lohan v E-Trade Securities LLC, New York State Supreme Court, Nassau County, No. 004579/2010

In 2010, one of Lindsay Lohan’s more unusual forays into litigation was settled prior to reaching trial.  In the Supreme Court of New York, Ms Lohan had filed suit for US$100 million against online investment site E-Trade, in connection with their Super Bowl ad featuring a "milkaholic" baby girl named Lindsay.  The claim was based on the allegation the commercial was mocking her on the basis of some drug and alcohol related matters which had involved the police, saying the work additionally improperly invoked her “likeness, name, characterization, and personality” without permission, violating her right of privacy.  In the statement of claim, the actress sought US$50 million in compensatory damages and US$50 million in exemplary damages as well as demanding E-Trade cease and desist running the commercial and turn over all copies to her.  One interesting technical legal point raised was that Ms Lohan enjoyed the same “single-name” recognition as celebrities such as talk-show host Oprah (Winfrey) or the singer Madonna (Ciccone).

The E-Trade commercial had been broadcast during the Super Bowl on 7 February 2010 as part of a series built around the theme “babies who play the markets”, and attracted an audience of around 106 ½ million viewers in the US market, then a record number.  E-Trade filed a statement of defense in which it said the claims were “without merit”, and that Lindsay Lohan wasn’t the world's only Lindsay, noting Lindsay was in 2008 the 380th most popular name for new-born American girls,, down somewhat from 241th in 2004 when Mean Girls was released.  Grey Group, the advertising agency which produced the commercial later added the “milkaholic Lindsay” was named after a member of its account team although this apparently wasn’t added to the statement of defense.  After some months, a settlement was reached between the parties, both sides bound by a non-disclosure agreement (NDA).