Superbird

Superbird (pronounced soo-per-burd)

(1) A single-season (1970) version of the Plymouth Road Runner with certain aerodynamic enhancements, built to fulfil homologation requirements for use in competition.

(2) A one-off Falcon XA GT built by Ford Australia for the motor show circuit in 1973.

(3) A series of 700-odd XA Falcon Hardtops (RPO77) built by Ford Australia in 1973.

1969: The construct was super + bird.  The Middle English super was a re-purposing of the prefix super-, from the Latin super, from the Proto-Italic super, from the primitive Indo-European upér (over, above) and cognate with the Ancient Greek ὑπέρ (hupér).  In this context, it was used as an adjective suggesting “excellent quality, better than usual; wonderful; awesome, excellent etc.  Bird was from the Middle English bird & brid, from the Old English bridd (chick, fledgling, chicken).  The origin was a term used of birds that could not fly (chicks, fledglings, chickens) as opposed to the Old English fugol (from which English gained the modern “fowl”) which was the general term for “flying birds”.  From the earlt to mid-fourteenth century, “bird” increasingly supplanted “fowl” as the most common term.  Superbird is a noun; the noun plural is Superbirds and an initial capital is appropriate for all (standard) uses because Superbird is a product name.  If used as hoc for some other purposes, it should probably be without the initial capital.

Of super- and supra-

The super- prefix was a learned borrowing of the Latin super-, the prefix an adaptation of super, from the Proto-Italic super, from the primitive Indo-European upér (over, above) and cognate with the Ancient Greek ὑπέρ (hupér).  It was used to create forms conveying variously (1) an enhanced sense of inclusiveness, (2) beyond, over or upon (the latter notable in anatomy where the a super-something indicates it's "located above"), (3) greater than (in quantity), (4) exceptionally or unusually large, (5) superior in title or status (sometimes clipped to "super"), (6) of greater power or potency, (7) intensely, extremely or exceptional and (8) of supersymmetry (in physics).  The standard antonym was “sub” and the synonyms are listed usually as “on-, en-, epi-, supra-, sur-, ultra- and hyper-” but both “ultra” and “hyper-” have in some applications been used to suggest a quality beyond that implied by the “super-” prefix.  In English, there are more than a thousand words formed with the super- prefix.  The supra- prefix was a learned borrowing from the Latin suprā-, the prefix an adaptation of the preposition suprā, from the Old Latin suprād & superā, from the Proto-Italic superād and cognate with the Umbrian subra.  It was used originally to create forms conveying variously (1) above, over, beyond, (2) greater than; transcending and (3) above, over, on top (in anatomy thus directly synonymous with super) but in modern use supra- tends to be differentiated in that while it can still be used to suggest “an enhanced quality or quantity”, it’s now more common for it to denote physical position or placement in spatial terms.

Superbirds of the northern & southern hemispheres

1969 Dodge Daytona (red) & 1970 Plymouth Road Runner Superbird (blue).

The Plymouth Superbird was a "homologation special" built only for the 1970 model year.  By the mid-1950s, various race categories sanctioned by NASCAR (National Association for Stock Car Auto Racing) had become popular with both competitors and audiences, something which induced the manufacturers, more or less openly, to provide resources to the teams running their products.  This had started modestly enough with the supply of parts and technical assistance but so tied up with prestige did success become that some created competition departments and, officially and not, ran teams or provided so much financial support that effectively they functioned as factory operations.  NASCAR had begun as a "stock" car series in the literal sense that the first cars used were "showroom stock" with only minimal modifications but that didn't last long, cheating soon rife and in the interests of spectacle (ie higher speeds and thus more crashes), certain "performance enhancements" were permitted although the rules were always intended to maintain the original spirit of using cars which were "close" to those sold from the showroom floor.

Lindsay Lohan, as a superbird: generative AI (artificial intelligence) rendering by Stable Diffusion.

Despite NASCAR's efforts, the cheating didn't stop although the teams became more adept in its practice and one model produced by Chrysler's Dodge division typified the way manufactures worked within the homologation rules to game the system.  The rules (having to build and sell a minimum number of a certain model in that specification) had been intended to restrict the use of cars to “volume production” models available to the general public but in 1956 Dodge did a special run of what it called the D-500 (an allusion to the number which had to built to be “legal” under NASCAR regulations).  Finding a loophole in the interpretation of the word “option” the D-500 appeared in the showrooms with a V8 rated at a then impressive 260 HP (horsepower).  Distinguished by crossed-flag “500” emblems on the hood (bonnet) and trunk (boot) lid, the model was Dodge’s high-performance offering for the season and had things been left at that, it wouldn't have been in any way exceptional.  However, the trickery lay in the option list, knowledgeable buyers able to "tick the box" for the D-500-1 (or DASH-1) option, which made one's D-500 close to race-ready and, to ensure eligibility in NASCAR’s various competitions, it could be ordered as a two-door sedan, hardtop or convertible.  In its default configuration with dual four-barrel carburetors, the D-500-1's 315 cubic inch (5.2 litre) V8 thought to produce around 285 HP but more significant was the inclusion of heavy-duty suspension and braking components, more valuable on the circuits than additional power.  It was a successful endeavour which both triggered an "arms race" between the manufacturers and intensified the ongoing battle with the NASCAR regulators who did not wish to see their series transformed into something contested by specialized racing cars which bore only a superficial resemblance to the “showroom stock”.  Well before the 2020s, it was obvious NASCAR had surrendered to the inevitable but more than a decade, the battle raged.

Evening (The Fall of Day) (1869–1870), charcoal, crayon), oil & graphite on canvas by English-born US artist William Rimmer (1816–1879), Museum of Fine Arts Boston, Massachusetts.

That someone ran a Stable Diffusion prompt to depict Lindsay Lohan with wings is in the long tradition of winged humans, something in the imagination at least since the tale of Ικαρος (Icarus) was told in the mythology of Antiquity.  In the best-known version, Icarus was the son of Daedalus and one of Minos' slaves called Naucrate and it was when Daedalus explained to Ariadne how Theseus could find a way to escape the Labyrinth, so enraged was Minos he imprisoned Daedalus and his son in the structure.  Undeterred, Daedalus took fallen feathers and fashioned wings for them both, applying wax to fix them to their shoulders; a cautious parent, Daedalus warned Icarus to fly neither too close to the ground nor too near the sun.  Icarus however was headstrong and, finding the power of flight intoxicating, soared higher and higher until he was so close to the sun the heat melted the wax, disintegrating his wings; no longer a superbird, he fell into the sea around the island of Samos and drowned.  As a tribute, the sun god Helios called the body of water the Ικάριο Πέλαγος (Ikario Pelagos) (Icarian Sea), the name still used of the stretches of the Aegean between the Cyclades and Asia Minor (the modern-day Türkiye Cumhuriyeti (Republic of Türkiye, still often referred to as Turkey)).  Other versions from Antiquity have him drowning in nautical accidents but generally his name is used as a cautionary tale about the consequences of not heeding the advice of those who know better although, curiously, there’s also the odd reference to him having invented woodwork and carpentry.  In Rimmer’s evocative drawing, the model has always been presumed to be the doomed Icarus but the artist may also have had in mind the fallen angel Lucifer, the imagery of a prideful descent perhaps influenced by John Milton’s (1608–1674) Paradise Lost (1667) or Dante Alighieri’s (circa 1265–1321) Divina Commedia (Divine Comedy (circa 1310-1321)).

LP (long playing) album label for Led Zeppelin’s Presence (1976), issued by Atlantic Recording Corporation on the Swansong label.

The English graphic art production house Hipgnosis (best known for album covers which were (in the pre-CD (compact disc) era) for a quarter century-odd a vibrant part of the pop-art world) used Rimmer’s Evening as a model for the logo of Swan Song Records, set up in 1974 by the English band Led Zeppelin (1968-1974) after the expiration of their distribution contract with Atlantic Records (which anyway handled the distribution of Swan Song’s products).  The idea was to combine the imagery of Rimmer with the wings of a white swan and the notion of “songs”.  At the time, the popular music business substantially was controlled by the major labels and Swan Song was one of a number of (usually short-lived) labels created in an attempt to give musicians who could not secure a recording contract a way of having their output reach audiences.  Although the label remains active for the purposes of re-issuing older material, after the surviving members of Led Zeppelin disbanded in 1980, there were only spasmodic releases until in 1983 it was announced active operations would cease and no new contracts would be executed.

1970 Plymouth Superbird (left) and 1969 Dodge Daytona (right). Despite the obvious conceptual and visual similarities, it's when two are seen in close proximity (especially in profile) that the differences become more obvious, the Superbird's nose-cone less pointed, the rear wing higher with a rake more acute.  

By 1969, NASCAR's regulators had fine-tuned their rules restricting engine power and, further to "equalize" things, had mandated minimum weights.  Scope for innovation was thus limited so manufacturers turned to the then less policed field of aerodynamics, ushering what came to be known as the "aero-cars" and it was an era when the discipline had become suddenly fashionable, wings and spoilers sprouting on the cars used in Formula One and the Can-Am (the wonderful series for (Group 7) unlimited displacement sports cars) although initially, Chrysler's approach had been a modest "tweaking" rather than a radical alteration of the lines.  When the aerodynamics of the sleek-looking 1968 Charger proved to be unexpectedly inefficient, Dodge for 1969 modified the most suspect areas at the front and rear, "smoothing out" the air-flow and labelling the result the "Charger 500" in a nod to the NASCAR homologation rules which demanded for eligibility the production of 500 mechanically identical cars.  However, unlike the quite subtle modifications which proved so successful for Ford’s Torino Talladega and Mercury’s Cyclone Spoiler, what was done to created the 500 did not resolve the issues so production ceased after 392 were built.  Dodge solved the problem of the missing 108 needed for homologation purposes by subsequently introducing a different "Charger 500" which was just a trim level and nothing to do with homologation but, honor apparently satisfied on both sides, NASCAR turned to the telescope the same blind eye chosen when it became clear Ford with the Talladega and Cyclone Spoiler had also "bent the rules" a bit.

The rear wings (like the nosecone, the units on the Daytona and Superbird were not interchangeable) genuinely were there for the aerodynamic advantage they conferred but there were possibilities for repurposing.  Most of the photographs (left) of “washing hanging out to dry” from a wing were staged for comic effect but, between events, racing drivers really would use the structure as a place to air sweaty race overalls while for photographers, amateurs and professionals alike, the wings also proved an irresistible prop which could be adorned with decorative young ladies.  Had OnlyFans existed in the era, it can be guaranteed some content providers would have been juxtaposed against a Superbird’s wing.

Not discouraged by the 500's aerodynamic recalcitrance, Dodge recruited engineers from Chrysler's aerospace & missile division (which was being shuttered because Richard Nixon's (1913-1994; US VPOTUS 1953-1961 & POTUS 1969-1974) détente era had arrived and the US & Soviet Union were beginning their arms-reduction programmes) and quickly created the Daytona, adding to the 500 a protruding nosecone and high wing at the rear.  As successful on the track as the scale-models had been in the wind-tunnel, this time the required 500 really were built (a reported 503 leaving the line).  Not best-pleased, NASCAR responded by again moving the goalposts, requiring manufacturers to build one example of each vehicle for at least half their registered dealers (exclusive or shared) so, there at the time being a reported 3832 franchised Plymouth dealers in the US, duly the company built a reported 1935 Road Runner Superbirds (although NASCAR apparently stopped counting once they'd verified the existence of the 1920 which satisfied their rules).  It was an exercise probably more expensive for Plymouth than Dodge because it's believed neither division made any profit on their "homologation cars" and some claim each was invoiced to dealers at a loss.  Now more unhappy than ever, NASCAR lawyered-up and drafted rules which included restricting the aero cars to an engine displacement of 5.0 litre (305 cubic inch) while permitting the rest of the field to run the full 7.0 litres (427 cubic inch); this rendered the aero-cars uncompetitive and their brief, shining moment ended.

Blondes have more fun: Emelia Hartford (b 1993) and her 1970 Plymouth Superbird at the Goodyear San Angelo Proving Grounds.  Before her restoration efforts, it had for 30 years sat neglected.

The estimable Emelia Hartford both builds and races cars and in 2025 she took a fully-restored NASCAR race Superbird to the high-speed test track at Goodyear’s San Angelo Proving Grounds facility in Texas.  Although in 1970 the boffins at Chrysler had studied their slide-rules and calculated that, in NASCAR-spec, a Superbird could not, even under ideal conditions, achieve 220 mph (354 km/h), it was an age of empiricists and nobody would be convinced until the rubber hit the road.  The numbers really did come from slide-rules and pencil & paper because, although engineers were by then using computers (they took up entire rooms), for many calculations, the old ways produced results more quickly.  Ms Hartford has a presence on YouTube and among her viewers must be some of Goodyear’s staff because somewhere in the corporate memory was jogged the recollection of the day, all those years ago, when a NASCAR Superbird had not quite hit the 220 mph mark.  Goodyear thus extended Ms Hartford an invitation to the proving grounds to see if it really was possible; it transpired the slide-rule operators had, more than a half century earlier, been right, the restored Superbird achieving 211 mph (340 km/h).

1969 Ford Torino Sportsroof (left), 1969 Ford Torino Talladega (centre) and 1970 Ford Torino Sportsroof (left).  What Ford did for its aero cars was much less dramatic than what Chrysler's missile engineers concocted but the modifications proved remarkable effective.  The 1970 Torino (the design language of which Ford Australia adopted for the Falcon Hardtop (1972-1978)), although it look sleek and the racing teams were promised “specific efficiencies”, proved less slippery than the Talladega so team managers for some time continued to use the older platform.

Given more power than they had when run in NASCAR spec, the aero cars could go faster but Ford’s experiments had proved what their calculations had suggested: above 190 mph, it would take an additional 50 HP to achieve an additional 3 mph (5 km/h) but an even greater increase would be realized simply by slightly altering the shape of the nose, lowering the leading edge by about an inch (25mm).  Under the rules, it was impossible to gain 50 HP but the rhinoplasty, although at a glance imperceptible to the untrained eye, successfully delivered the improved performance of the Talladega and Cyclone Spoiler.  The point was emphasised when in 1971 one of the Daytonas just rendered unlawful by NASCAR was taken to the Bonneville Salt Flats where it was used to set 28 USAC (United States Auto Club) & FIA (Fédération Internationale de l'Automobile, the International Automobile Federation) world speed records.  Although modified to produce more power and fitted with low-drag tyres and a very tall (ie numerically low) final drive ratio, even under Bonneville’s ideal conditions, the top speeds recorded were 216.465 mph (348.367) over a flying mile and 217.368 (349.820) over a flying kilometre.  Ms Hartford's 211 mph run was thus both impressive and in line with expectations but more may have been possible because, as the NASCAR teams discovered, fitting simple "smooth" fibreglass covers atop the A-pillars delivered a precious 1 mph (1.6 km/h).

The graphic for the original Road Runner (1968, left) and the version used for the Superbird (1970, right).  The image was used under licence from Warner Brothers, as was the distinctive "meep-meep" tone of the horn (the horn button on the steering wheel actually read "beep beep"), the engineering apparently as simple as replacing the aluminium strands in the mechanism with copper windings.  The fee for the cartoon character was US$50,000 with the rights to the "beep-beep" invoiced at a further US$10,000; both proved sound investments.  

Discounted Superbird, 1970.  When new, the seriously weird looking machines often lingered on lots and deals had to be done; nobody could have anticipated what they'd become a half-century on.

So extreme in appearance were the cars (at certain angles, distinctly they were ungainly) they proved at the time sometimes hard to sell and as well as being heavily discounted, some were converted back to the standard Road Runner specification by dealers anxious to get them out of the showroom (a generation on, some Volkswagen dealers resorted to the same approach after US buyers proved less attracted to the Harlequin Golfs than Europeans had been to the Harlekin Polos).  Views changed over time and they're now much sought by collectors, the record known price paid for a Superbird being US$1,650,000 for one of the 135 fitted with the 426 Street Hemi.  Despite the Superbirds having been produced in some four times the quantity of Daytonas, as collectables, they're treated as interchangeable with the determinates of price (all else being equal) being (1) engine specification (the Hemi-powered models the most desirable followed by the 6-BBL Plymouths (there were no Six-Pack Daytonas built) and then the 4 barrel 440s), (2) transmission (those with a manual gearbox attracting a premium) and (3) the usual combination of mileage, condition and originality.  Mapped on to that equation is the variable of who happens to be at an auction on any given day, something unpredictable.  That was demonstrated in August 2024 when a highly optioned Daytona in the most desirable configuration achieved US$3.36 million at Mecum’s auction in Monterey, California.

1969 Plymouth Road Runner advertisement.

The US$3.36 million achieved generated headlines on sites where such things are discussed, but what attracted the interest of amateur sociologists was the same Daytona had in May 2022 sold for US$1.3 million when offered by Mecum in an auction at the Indiana State Fairgrounds.  The US$1.3 million was at the time the highest price then paid for a Hemi Daytona (of the 503 built, only 70 were fitted with the Hemi and of those, only 22 had the four-speed manual) and the increase in value by some 250% was obviously the result of something other than the inflation rate.  The consensus was that although the internet had made just about all markets inherently global, local factors can still influence both the buyer profile and their behaviour, especially in the hothouse environment of a live auction.  Those who frequent California’s central coast between Los Angeles and San Francisco include a demographic not typically found in the mid-west and among other distinguishing characteristics there are more rich folk, able to spend US$3.36 million on a half-century old car they’ll probably never drive between purchase and a return to the auction circuit.  That’s how the collector market works, the cars now essentially the same sort of commodity as certain paintings; it's not that cars are art (although New York's MoMA (Museum of Modern Art) has a few on permanent exhibit including an early Jaguar E-Type (XKE, 1961-1974)) but the market structures and dynamics are more similar than they are different.

1970 Plymouth Hemi Superbird in TorRed over Black vinyl.  Between 2022-2025, its realized value fell by some US$1.2 million.

Still, it's a volatile market and some who “overpaid” by buying in a “peak market” have booked considerable losses when compelled to sell at a time when demand proved less buoyant.  Although the aero-cars are among the more collectable Mopars, they remain a traded commodity and about such things, all that can be guaranteed about their value is: “it will fluctuate”.  In 2025, a Hemi Superbird sold at auction for US$418,000 which, given its condition and specification, was at the lower end of expectations but in 2022, the same machine had gone over the block for US$1.65 million.  The loss booked was thus US$1.2 million-odd or around 75%, neither of those numbers encouraging for collectors and immediately, the conspiracy theorists began offering explanations involving the interplay of tax deductions, charitable donations and such.  There are of course cases where losses even greater in magnitude can be imagined; the early 1 Gb USB sticks sold for US$199.00 and were an immaculate, unused example still in its original blister pack to be offered for sale in 2026, the nominal loss would be greater than 75%.  Still, “vintage” USB sticks are not (yet) a collectable and most who buy Superbirds don’t expect to suffer depreciation.

The Buick Skylark Grand Sport which in 1965 didn't become a Superbird.

Plymouth paid Warner Brothers US$50,000 to licence the trademarked image of the bird but “Superbird” was free to use which must have been pleasing, the avian reference an allusion to the big wing at the rear.  Curiously, had Buick a half-decade earlier decided to pursue what seems in retrospect a “sales department thought bubble”, Plymouth would have had to come up with something else because in 1965 Buick did run a one-off advertisement for their new Skylark GS (Grand Sport, the marque’s well-manicured toe in the muscle car water) with the copy headed “Superbird”.  It may seem strange Buick had been tempted by the muscle car business because, by the time the rungs of Alfred P Sloan’s (1875–1966; president of General Motors (GM) 1923-1937 and Chairman of the Board 1937-1946) "Sloan ladder" were in the 1940 finalized, Buick was second only to Cadillac in the five-step GM (General Motors) corporate hierarchy with Chevrolet at the bottom, followed by Pontiac and Oldsmobile.  However, the unexpected success the year earlier of Pontiac’s GTO had proved an irresistible temptation: there were profits to be made.  As it was, Cadillac was the only GM division in the era not to sell a muscle car.

1936 Buick Century.

Debatably, the Buick Century was the "first muscle car" and although in the mid 1930s some fanciful names appeared, it's unlikely anyone within GM would have thought of "Road Runner" or "Superbird", "Century" (denoting the 100 mph (160 km/h) speed all were able to achieve) thought both distinctive and informative.  The definition of “muscle car” is by some contested with the only consensus seemingly that none accept it can encompass FWD (front-wheel-drive), despite Cadillac in 1970 rating the Eldorado's 500 cubic inch (8.2 litre) V8 at at stellar 400 HP which was 25 more than Ford claimed for the Boss 429 Mustang which used a slightly detuned racing engine.  Ford of course had reasons to under-rate the stated output of the Boss 429 but it remains an amusing comparison.  The definition most prefer is: “a big engine from a big, heavy car installed in a smaller, lighter car” and although in 1936 the improvement in the economy remained patchy (and would soon falter), Buick rang in the changes, re-naming its entire line.  The new Century was a revised revised version of the model 60, created by replacing the 233 cubic inch (3.8 litre) straight eight with the 320 cubic inch (5.2 litre) unit from the longer, heavier Roadmaster.  Putting big engines into small cars was nothing new and during the interwar years some had taken the idea to extremes, using huge aero-engines, but those tended to be one-offs for racing or LSR (land speed record) attempts.  In Europe, (slightly) larger engines were sometimes substituted and British manufacturers often put six cylinder power-plants where once there had been a four but their quest was usually for smoothness and refinement rather than outright speed and the Century was really the first time a major manufacturer had used the concept in series production.  Many now acknowledge the Century as the LCA (last common ancestor) of the muscle cars which in the 1960s came to define the genre.

1970 Buick GSX 455 Stage 1.  It was available only in two colors and of the 678 built, 491 were Saturn Yellow and 197 Apollo White, the names topical because the Apollo moon missions of the era missions were launched using Saturn V rockets.

The model which in 1965 Buick seemingly flirted with promoting as the “Superbird” was the Skylark Grand Sport, built on the corporate intermediate A-Body shared with Chevrolet, Pontiac & Oldsmobile.  In its first season the Grand Sport was an option rather than a model and it used the 401 cubic inch (6.6 litre) Buick “Nailhead” V8 which technically violated GM’s corporate edict placing a 400 cubic inch displacement limit on engines in intermediates but this was “worked around” by “rounding down” to 400 for purposes of documentation and for that there was a (sort of) precedent; earlier Pontiac’s 336 cubic inch (5.5 litre) V8 contravened another GM rule and PMD (Pontiac Motor Division) solved that problem by claiming the capacity was really 326 (5.3) with the GM board again turning a blind eye for as long as it took for the foundry to organize the downsizing.  The Grand Sport option proved a success and for 1967 the package was elevated to a model as the GS 400, Buick’s new big-block engine a genuine 400 cid (there were also small-block Skylark GSs appropriately labelled GS 340 and later GS 350) and on the sales charts it continued to perform well, but, being a Buick, its appearance was more restrained than the muscle cars from the competition (including those from other GM divisions) so it tended to be overshadowed.  In 1968, that began to changed when the “Stage 1” option was introduced as a dealer-installed option.  What this did was increase power and torque, optimizing the delivery of both for quarter-mile (402 m) sprints down drag strips and as a proof-of-concept exercise (in terms of market demand), it worked and in 1969 the Stage 1 package appeared on the factory’s official option list.  When tested, it performed (on the drag strip) so well it was obvious the official output numbers were under-stated but things really clicked the next year when Buick enlarged the V8 to 455 cubic inches (7.5 litre), delivering 510 lb⋅ft (691 Nm) of torque, the highest rating in the industry.  It's often claimed Detroit wouldn't top this until the second generation Dodge Viper (ZB I, 2003-2006) debuted with its V10 enlarged to 506 cubic inches (8.3 litres) but the early 472 (1968) & 500 (1970) cubic inch (7.7 & 8.2 litre) Cadillac V8s were rated respectively at 525 lb⋅ft (712 Nm) & 550 lb⋅ft (746 Nm).

1970 Buick GSX brochure.

Buick in 1970 made available the GSX “Performance and Handling Package” which added a hefty US$1,100 to the GS 455’s base price US$3,098, a factor in it attracting only 678 buyers, 400 of whom ordered the “Stage 1” option.  In this context, use of the word “stage” was unusual but, like the color choices, that too was an allusion to the space program, the big Saturn V rockets divided into “stages”.  Although Buick buyers had for years overwhelmingly purchased cars with automatic transmission, the GSX was a Buick of a different flavor and this was reflected 199 of them being sold with the optional four-manual; clearly the GSX was attracting the much sought “conquest buyers” (ie those who usually purchased another brand).  Presumably, whether or not “conquests” most buyers presumably were content because the straight-line performance was impressive; while the GSX didn't possess the ability of genuine race-bred engines like the Chrysler Street Hemi, Ford Boss 429 or the most lusty of the big-block Chevrolets effortlessly to top 140 mph (225 km/h), on the drag strip, the combination of the prodigious low-speed torque and relatively light weight meant it could be a match for just about anything.  The use of “Stage 1” of course implied there would be at least a “Stage 2” (a la Pontiac’s Ram Air II, III etc) but the world was changing and only a handful of "Stage 2" components were assembled and shipped to dealers.  While both the GSX and Stage 1 would live until 1972, 1970 would be peak Buick muscle.

1967 Dodge Coronet R/T advertisement.

Another footnote to the tale is that in 1967, months before Plymouth released the Road Runner, Dodge (Plymouth’s corporate stable-mate) published an advertisement for the Coronet R/T (Road/Track) which must have been ticked off by the legal department because cleverly it included the words “road” and “runner” arranged in such as way a viewer would read them as “Road Runner” without them appearing in a form which might have attracted a C&D (cease & desist letter) from Warner Brothers.  Obviously, the tie-in with Road/Track was the idea of a machine suited both to street and competition use and the agency must have congratulated themselves but the satisfaction would have been brief because within hours of the advertisement appearing in magazines on newsstands, Chrysler’s corporate marketing division instructed Dodge to “pull the campaign”.  By then, Plymouth’s plans for the surprise release in a few months of the appropriately licensed “Road Runner” were well advanced and they didn’t want any thunder stolen.  The Dodge advertisement remained a one-off but the division must have wished they’d thought of using “Road Runner” themselves because the Super Bee (their later take on the Road Runner's "stripped down, low cost" concept) only ever sold a quarter of the volume of Plymouth’s original; it pays to be first but a flaky name like “Super Bee” can’t have helped.  Subsequently, the names Road Runner & Roadrunner (the latter which, without the initial capital, is the taxonomic term for the bird (genus Geococcyx and known also as chaparral birds or chaparral cocks) Warner Brothers' Wile E. Coyote could never quite catch) have been used for products as varied as a Leyland truck, sports teams, computer hardware & software and a number of publications.

Don't mess with popular and respected birds.

However, just because Chrysler’s lawyers dotted the i's and crossed the t's with Warner Brothers didn’t mean their involvement with the Plymouth Road Runner was done.  Shortly after the Road Runner was released late in 1967, the corporate office became aware “...certain Chrysler-Plymouth Division dealers in the Southwest [were] using live Roadrunner birds in local sales promotions and offering cash rewards for the capture of live specimens.”  That would at the time have seemed to dealers just a clever marketing gimmick but consulted, the legal department determined it was “...against Federal Law to hunt, capture kill, sell or offer to purchase a nonautomotive Roadrunner.”  Further to clarify, it was added Roadrunners were “…none-game birds classified as national resources and protected by Federal and International law.”  Who knew?  In the C&D letter Chrysler-Plymouth's public relations manager circulated to all dealers, the cultural significance was also mentioned, the Roadrunner described as a “...popular and respected bird... particularly in New Mexico where it is honored as the state's official bird.”  Accordingly, the corporate directive banned “...any future use of live Roadrunners in promotional activities.”

1970 Plymouth Road Runner with a Warner Brothers' interpretation of the genus Geococcyx in fibreglass.

So using live examples of the “popular and respected bird” was out but the marketing department wasn’t deterred and for promotional purposes later arranged production in fibreglass of large representations of the cartoon bird, designed to emerge, grinning and wide-eyed through the hood (bonnet) scoop which Chrysler called the “air-grabber” because it did what it said on the tin: funnelled desirable cold air straight to the induction system.  While "air grabber" might seem a bit brutish, it was that sort of car and in 1970 Plymouth briefly had called a variant of the idea the "Incredible Quivering Exposed Cold Air Grabber" but that improbable moniker didn't last much beyond an appearance in an early brochure (I.Q.E.C.A.G. one of history's less mnemonic initializms) and the hardware has only ever been known as the "shaker".  Being advertising, the large fibreglass birds owed much to the Warner Brothers depiction of the creature and little to how evolution had produced genus Geococcyx.  Some of the fibreglass promotional props survived to be exhibited protruding through a Road Runners air-grabber and die-cast models of the ensemble (car plus “popular and respected bird”) sometimes are available.

Australia's Ford Falcon Superbirds

1973 Ford XA Falcon GT Superbird, built for the show circuit and first shown at the Melbourne Motor Show in March 1973. 

Based on the then-current XA Falcon GT Hardtop, Ford Australia’s original Superbird was a one-off created for display at the 1973 Sydney and Melbourne Motor Shows, the purpose of the thing to distract attention from Holden’s new, four-door HQ Monaro model, a range added after the previous year’s limited production SS had generated sufficient sales for the “proof-of-concept” to be judged a success.  Such tactics are not unusual in commerce and Ford was responding to the Holden’s earlier release of the SS being timed deliberately to steal the thunder expected to be generated by the debut of the Falcon Hardtop.  Despite the SS in 1972 being so successful a second batch was needed to meet demand, for some reason GMH (General Motors Holden's) decided that when added as a regular-production model, it would use the "Monaro GTS" name which, since 1968, had been used exclusively of two-door hardtop coupés.  So, despite Chevrolet in the US having for a decade built an enviable "brand recognition" for the SS badge and the success of its own SS in 1972, Holden opted not to take advantage of the new model inheriting the aura and instead diluted the value of the Monaro brand.  Even at the time it seemed a strange choice and tellingly, within a few years, after production of the Monaro coupés ended, the four door models were renamed simply "GTS".       

1973 Ford XA Falcon GT Superbird with model in ankle-length, sleeveless floral sheath maxi dress.  The model was Jill Goodall who in the 1970s appeared on the covers of Australian fashion magazines and in television & print advertising.  She worked also as an actor, including a role as a “harem girl” in the James Bond film The Spy Who Loved Me (1977).

Although it featured a new wool fabric (described in the press-kit as a "rough-blend") for the upholstery and a power-steering system with the rim-effort increased from 4 to 8 lbs (1.8 to 3.6 kg), mechanically, the Superbird show car was something of a “parts-bin special” in that it differed from a standard GT Hardtop mostly in the use of some of the components orphaned when the run of 250-odd (Phase 4) Falcon GTHOs in 1972 was cancelled after a Sydney tabloid newspaper had stirred a moral panic with one of their typically squalid and untruthful stories about the “160 mph [258 km/h] supercars” which soon would be sold to males aged 17-25 (always a suspect demographic in the eyes of a tabloid editor).  Apparently, it was a “slow news day” so the story got moved from the sports section at the back to the front page where the headline spooked the politicians who demanded manufacturers not proceed with the limited-production specials which existed only to satisfy the homologation rules for competition.  Resisting for only a few days, the manufacturers complied and within a week the nation’s regulatory body for motor sport announced the end of “series-production” racing; subsequently, the "production" cars used on the track would no longer need to be so closely related to those available in showrooms.

Ms Goodall with 1973 Ford XA Falcon GT Superbird.  The XA Hardtop's styling motifs were borrowed from the second generation Ford (US) Torino (1970-1971), a machine which, like the 1968 Dodge Charger, looked slippery but, when used at speed on the ovals, was found to induce rather more drag than had been hoped.  Although one German race-driver noted some "chassis flex" in the pillarless coupé, the Australian car's aerodynamics proved sound and the cars were stable on the circuits.  Contemporary tests of the road cars noted the XA GT Hardtop's top speed being some 8 mph (13 km/h) higher than an identically configured sedan, the gain attributed to (1) the reduced frontal area (the hardtop's roofline 2 inches (50 mm) than the sedan) and (2) the efficiency of the air flow over and around the rear section.  

The Falcon GT Superbird displayed at the motor shows in 1973 was a harbinger in that it proved something a “trial run” for future ventures in which parts intended solely for racing would be added to a sufficient number of vehicles sold (almost surreptitiously) to the public to homologate them for use on the circuits.  In that sense, the mechanical specification of the Superbird previewed some of what would later in the year be supplied (with a surprising amount of car-to-car variability) in RPO83 (regular production option 83) including many of the settings and parts intended for the 1972 GTHO (the genuine homologation model which would have been produced in a batch of 300-odd) such the suspension rates, a 780 cfm (cubic feet per minute) carburetor, the 15” x 7” aluminium wheels, a 36 (imperial) gallon (164 litre) fuel tank and various bits and pieces designed for greater durability under extreme (ie race track) conditions.  Cognizant of the effect the tabloid press has on politicians, none of the special runs in the immediate aftermath of the 1972 moral panic included anything which much increased performance.  However, while the details of the mechanical specification delighted the nerds, it was the large orange Superbird logo on the flanks which attracted most comment, the press-kit handed to journalists mentioning the "unique black shadows" which "highlighted its appearance".  However, although nicely done, the black shadows professionally were hand-painted and not included in the full-sized decal which became available from Ford dealers in white (part-number XA-19C 600), black (XA-19C 600 B) & orange (XA-19C 600 C) at Aus$59 which may sound reasonable but the ABS (Australian Bureau of Statistics) reports that in the March quarter, 1973, average MFTWE (male full-time weekly earnings) were Aus$102.50.  Demand for the decal in any color was subdued and it was not long available.

Toned down: 1973 Ford Falcon 500 Hardtop with RPO77 (Superbird option pack) in Polar White with Cosmic Blue accents over white vinyl.

Most who saw the Superbird probably didn’t much dwell on the mechanical intricacies, taken more by the stylized falcon which extended three-quarters the length of the car.  It was the graphic which no doubt generated publicity in a way the specification sheet never could and as an "adhesive transparancy" it could be ordered from Ford dealers but so low was the take-up rate it was decided instead to capitalize on the success of the show car by releasing a production Superbird (RPO77) with the graphic's length scaled down to a mere 18 inches (450 mm), applied to the rear quarters with an even smaller version on the glovebox lid.  In keeping with that restraint, RPO77 included only “dress-up” items and a 302 cubic inch (4.9 litre) V8 in the same mild-mannered state of tune as the versions sold to bank managers and such.  It was a much more modest machine than the Melbourne Motor Show car with its high-compression 351 (5.8) V8 so although not quite a "budgerigar in a birdcage next to a hunting falcon", the messages conveyed by the respective avian graphics were in accord with the hardware.

1973 Ford XA Falcon Superbird in the Lime Glaze & Jewell Green combo over black vinyl.  The other available color combinations were Polar white / Cosmic Blue and Yellow Fire / Walnut Glow.

Still, as a package which offered a bundle of options at an substantial discount (nominally about 11%), RPO77's cost breakdown attracted buyers and did succeed in stimulating interest in the two-door Hardtop, sales of which had proved sluggish after the initial spike in 1972.  It seems of the 750 planned, some 700 were built and that all but 200 were fitted with an automatic transmission was an indication of the target market.  In Australia, the surviving Superbirds are now advertised for six figure (Aus$) sums while the surviving three Phase 4 GTHOs (the fourth was destroyed in a rally which sounds and improbable but it was said to have been competitive, only the sheer weight of the thing meaning the tyre's sidewalls were subject to frequent failure) command over a million.

A (sort of) Superbird at speed.

Murray Carter (b 1931), Falcon RPO83 XA GT Hardtop (modified to resemble the then current XB GT, a common practice in the era), Oran Park round of the 1975 ATCC (Australian Touring Car Championship) 27 April, 1975.  The “Superbird” finished third in the race and second in the 1975 championship.  There was much production-line standardization between the XA-XB-XC Hardtops (more so than the sedans and station wagons which used different rear doors) so the visual updating wasn't difficult and the car would later receive XC panels before being stripped of anything useful and scrapped, race teams then an unsentimental crew.

Although RPO77 was purely an “appearance package”, the Superbird was a footnote in the homologation of the hardtop body for racing, Ford using the specification sheet provided to state motor vehicle registration authorities in their submission to CAMS (Confederation of Australian Motorsport, then the national regulatory body for the sport).  The advantages in citing the Superbird as a base were (1) being built between March-May, 1973 the structure benefited from the changes to the rails and braces which didn’t appear on the earlier cars and (2) at 2910 lb (1320 KG), it was up to 210 lb (95 KG) lighter (depending on configuration) than the Falcon GT Hardtops which were basis of the vehicles actually used in racing.  Whether CAMS was deceived or was just anxious to accommodate isn’t clear but the certification was granted with the designation “Superbird” appearing in their published documentation.  That’s why it was common in press reports at the time for the racing RPO83 XA Hardtops to be referred to as “Superbirds” even though not one was based on a RPO77 Falcon.  Despite all that, the race cars were on occasions seen with “Superbird” emblazoned in bold type.  

The original Superbird, unused image from a publicity photo session, Melbourne, 1973.  Built in August 1972, the Superbird was painted "Pearl Silver" and road-registered (LHA 614) in Victoria.  It was re-painted in its original "Wild Violet" before being sold (without the graphic).

As a nerdy footnote, the 302 V8 used in the RPO77 Superbirds was exclusive to Australia in being based on the Cleveland (335) engine which in the US was the basis only for 351 and 400 (6.6) versions.  The rationale for the Australians developing their unique "302 Cleveland" was one of production-line standardization, the local operation having never produced the Windsor line of V8s which by 1969 provided the US market with both 302 & 351 versions.  According to the convention in use at the time, the Australian engines could have been dubbed "302 Geelong" & "351 Geelong" (Geelong the city where the Ford foundry was located) but that was never adopted and both tend to be called "Australian Clevelands".  Creating the 302 Cleveland wasn't challenging or expensive and both the Australian engines were (with detail differences between them) a single-configuration compromise optimized for use on the street, eschewing use of the components which delivered improved top-end power (as fitted to some of the US engines) which worked well at high speed but was not ideal for street use where a progressive curve of low and mid-range torque is the most desired characteristic.

For the Superbird photo-shoot, as well as the floral maxi, Ms Goodall also donned some dresses with a shorter cut.  She had studied graphic design in Melbourne and after retiring from modelling, worked as a studio manager and photographer.  Now based in Germany and known professionally as Jill Seer, she has exhibited her work in European galleries.

What the Australian engineers did for their 351 was was combine the large (61-64 cm³) combustion chambers from the US "4V" heads (ie "4 venturi" indicating their use with a four barrel carburetor) with the smaller "2V" intake ports, the arrangement producing a good quench and air/fuel swirl through the ports, enhancing the low-to-mid range torque output.  The short-stroke Australian 302 was different in that it used a 56.4–59.4 cm³ combustion chamber in conjunction with the high-swirl, small ports.  That combination ("closed" combustion chamber & small ports) turned out to be a "sweet-spot" for street use which has made the Australian 302 heads a popular item for those in the US modifying 351s, the swap made possible by the shared bore and bolt pattern.  While in "heavy duty" use the Cleveland (335) suffered from fundamental flaws (excessive weight and limited lubrication channels), the canted-valve heads were right from day one, the reason why the 1969 Boss 302 (which put efficient Cleveland heads on the lighter, well-oiled Windsor block) was so highly regarded.  Although its sounds oxymoronic, Ford Australia really did market its 302 as "an economy V8" but that phrase needs to be read as something comparative rather than absolute, both the 302 & 351 even then regarded as "thirsty".

Dart

Dart (pronounced dahrt)

(1) A small, slender missile, sharply pointed at one end, typically feathered (or with the shape emulated in plastic) at the other and (1) propelled by hand, as in the game of darts (2) by a blowgun when used as a weapon or (3) by some form of mechanical device such as a dart-gun.

(2) Something similar in function to such a missile.

(3) In zoology, a slender pointed structure, as in snails for aiding copulation or in nematodes for penetrating the host's tissues; used generally to describe the stinging members of insects.

(4) Any of various tropical and semitropical fish, notably the dace (Leuciscus leuciscus).

(5) Any of various species of the hesperiid butterfly notably the dingy dart (of the species Suniana lascivia, endemic to Australia).

(6) In the plural (as darts (used with a singular verb), a game in which darts are thrown at a target usually marked with concentric circles divided into segments and with a bull's-eye in the center.

(7) In tailoring, a tapered seam of fabric for adjusting the fit of a garment (a tapered tuck).

(8) In military use, a dart-shaped target towed behind an aircraft to train shooters (a specific shape of what was once called a target drone).

(9) An act of darting; a sudden swift movement; swiftly to move; to thrust, spring or start suddenly and run swiftly.

(10) To shoot with a dart, especially a tranquilizer dart.

(11) To throw with a sudden effort or thrust; to hurl or launch.

(12) To send forth suddenly or rapidly; to emit; to shoot.

(13) In genetics, as the acronym DarT, Diversity arrays Technology (a genetic marker technique).

(14) Figuratively, words which wound or hurt feelings.

(15) In slang, a cigarette (Canada & Australia; dated).  The idea was a “lung dart”.

(16) In slang, a plan, plot or scheme (Australia, obsolete).

(17) In disaster management, as the acronym DART, variously: Disaster Assistance Response Team, Disaster Animal Response Team, Disaster Area Response Team, Disaster Assistance & Rescue Team and Disaster Response Team

1275–1325: From the Middle English dart & darce, from the Anglo-French & Old French dart & dard (dart), from the Late Latin dardus (dart, javelin), from the Old Low Franconian darōþu (dart, spear), from the Proto-Germanic darōþuz (dart, spear), from the primitive Indo-European dherh- (to leap, spring);.  It was related to the Old English daroth (spear), daroþ & dearod (javelin, spear, dart), the Swedish dart (dart, dagger), the Icelandic darraður, darr & dör (dart, spear), the Old High German tart (dart) and the Old Norse darrathr (spear, lance).  The Italian and Spanish dardo are believed to be of Germanic origin via Old Provençal.  The word dart can be quite specific but depending on context the synonyms can include arrow or barb (noun), dash, bolt or shoot (verb) or cigarette (slang).  Dart & darting are nouns & verbs, darted & dartle are verbs, darter is a noun, verb & adjective, dartingness is a noun, darty is a verb & adjective, dartingly is an adverb; the noun plural is darts.

Between the eyeballs: Crooked Hillary Clinton dart board.

The late fourteenth century darten (to pierce with a dart) was from the noun and is long obsolete while the sense of “throw with a sudden thrust" dates from the 1570s.  The intransitive meaning “to move swiftly” emerged in the 1610s, as did that of “spring or start suddenly and run or move quickly” (ie “as a dart does”).  The name was first applied to the small European freshwater fish in the mid-fifteenth century, based on the creature’s rapid, sudden (darting) movements (other names included dars, dase & dare, from the Old French darz (a dace), the nominative or plural of dart, all uses based on the fish’s swiftness.  The alternative etymology in this context was a link with the Medieval Latin darsus (a dart), said to be of Gaulish origin.

The previously obscure Didymos.

As an acronym, there are dozens of “Darts & DARTS” but the most intriguing was NASA’s (the US National Aeronautics & Space Administration) Double Asteroid Redirection Test mission, launched from California’s Vandenberg Space Force Base on 23 November, 2021 aboard a SpaceX Falcon 9 rocket.  A kamikaze vehicle, DART’s targets were the Asteroid Didymos and its moonlet Dimorphos, impact achieved on 26 September, 2022.  In cosmic terms, a fragment of dust, Dimorphos has a diameter of some 160 metres (530 feet) while Didymos around which it orbits spans 780 metres (2,560-foot).  However, although miniscule given the scale of the (known) universe, even a lump the size of Dimorphos could cause carnage & destruction if it struck earth and DART’s purpose was an investigation of the efficacy using kinetic impact to change an asteroid’s motion in space (ie altering the object’s trajectory so it misses rather than hits Earth).  Neither Dimorphos nor Didymos posed a threat but their size and physical characteristics made them for NASA’s purposes an ideal benchmarking target.  The test produced a wealth of data and proved the concept was viable, one finding being the escaping impact ejecta (ie chunks of matter dislodged by the impact) transferred substantially more momentum the actual impact; that consequence which would have pleased the chaos theorists.  DART proved the method worked although it wasn’t as spectacular as the nuclear explosions preferred by Hollywood.

The name dart is now also used of various (similar or related) various tropical and semitropical fish.  It was in Middle English Cupid's love-arrows were first referred to as Cupid's dart (Catananche caerulea).  The modern dart-board was unknown until 1901 although similar games (the idea of archery with hand-thrown arrows) long predated this.  In zoology, the marvelously named “dart sac” describes a sac connected with the reproductive organs of certain land snails; it contains the “love dart” the synonyms of which are bursa telae & stylophore.  In archaeology, the term “fairy dart” describes a prehistoric stone arrowhead (an elf arrow).  A “poison dart” may be fired either from a dart gun or a blow-pipe (the term “dart-pipe” seems never to have been current) while a tranquilizer dart (often used in the management of large or dangerous animals) is always loaded into a dart gun.  The terms “javelin dart”, “lawn jart”, “jart” & “yard dart” are terms which refer to the large darts used in certain lawn games.  In the hobby of model aircraft, a “lawn dart” is an airframe with a noted propensity to crash (although it’s noted “pilot error” is sometimes a factor in this).  In military history, the “rope dart” was a weapon from ancient China which consisted of a long rope with a metal dart at the end, used to attack targets from long-range.

Lindsay Lohan enjoying the odd dart.  Inhaling a known carcinogen is of course not recommended but undeniably, Lindsay Lohan could make smoking look sexy.

The Dodge Dart

The original Dodge Dart was one of Chrysler's show cars which debuted in 1956, an era in which Detroit's designers were encouraged to let their imaginations wander among supersonic aircraft, rockets and the spaceships SF (science fiction) authors speculated would be used for the interplanetary travel some tried to convince their readers was not far in the future.  When first shown, the Dart featured a retractable hard-top (something Ford would soon offer in a production car) but when the that year's show season was over, it was shipped back to Carrozzeria Ghia in Turin to be fitted with a more conventional, folding soft-top.  After a return trans-Atlantic crossing, when the 1957 show circuit concluded (during which it was dubbed "Dart II"), it was again updated by Ghia and re-named Diablo (from the Spanish diablo (devil)).

1957 Dodge Diablo, the third and final version of the 1956 Dodge Dart show car.

Although a length of 218 inches (5.5 m) probably now sounds extravagant, by the standards of US designs in the 1950s it fitted in and among the weird and wonderful designs of the time (the regular production models as well as the show cars) the lines and detailing were really quite restrained and compared with many, the design has aged well, some of the styling motifs re-surfacing in subsequent decades, notably the wedge-look.  Underneath, the Diablo’s mechanicals were familiar, a 392 cubic inch (6.4 litre) Chrysler Hemi V8 with dual four-barrel carburetors delivering power to the rear wheels through a push-button TorqueFlite automatic transmission.  Rated at 375 horsepower, the Hemi ensured the performance matched the looks, something aided by the exceptional aerodynamic efficiency, the claimed C_d (coefficient of drag) of 0.17 state of the art even in 2026.  Some engineers doubt it would return such a low number using modern wind-tunnel techniques but, by the standards of the age, doubtlessly it was slippery and (with less hyperbole than usual), Chrysler promoted the Diablo as the “Hydroplane on Wheels”,  During Chrysler’s ownership of Lamborghini (1987-1994), the name was revived for the Lamborghini Diablo 1990-2001 which replaced the Countach (1974-1990).  Visually, both the Italian cars own something of a debt to the Darts of the 1950s but neither represented quite the advance in aerodynamics Chrysler achieved all those years ago although the Lamborghini was good enough finally to achieve 200 mph (320 km/h), something which in the 1970s & 1980s, the Countach and the contemporary Ferrari 365 GT4 BB (Berlinetta Boxer, 1973-1984) never quite managed, disappointing some.  The 1970s was a time of many disappointed expectations.

The memorable 1957 Chrysler 300C (left) showed the influence of the Diablo but a more rococo sensibility had afflicted the corporation which the 1960 Dart Phoenix D500 Convertible (right) illustrates.  Things would get worse. 

Dodge began production of the Dart in late 1959 as a lower-priced full-sized car, something necessitated by a corporate decision to withdraw the availability of Plymouths from Dodge dealerships.  Dodge benefited from this more than Plymouth but the model ranges of both were adjusted, along with those sold as Chryslers, resulting in the companion DeSoto brand (notionally positioned between Dodge & Chrysler) being squeezed to death; the last DeSotos left the factory in 1960 and the division shuttered.  Unlike its namesake from the show circuit, the 1959 Dodge Dart was hardly exceptional and it would barely have been noticed by the press had it not been for an unexpected corporate squabble between Chrysler and Daimler, a low volume English manufacturer of luxury vehicles (leather, burl walnut and all that) that was branching out into the sports car market.  Daimler planned to call their little roadster the "Dart".

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler Dart (SP250), wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover of Vogue's UK edition in November 1959.

With great expectations, Daimler displayed their Dart at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid choice Daimler had for years offered (it was trying to forget the unpleasantness of the “Docker Daimlers” which were certainly not staid), the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast (fast, genuinely it was, powered by a jewel-like 2.5 litre (155 cubic inch) V8 which generated an exhaust note of rare quality).  Unfortunately for them, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their proposal for the Dart to the board but while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) can imply much the same thing but ultimately, the original was preferred.

Things get worse: The 1962 Dodge Dart (the single-season “second generation”) looked truly bizarre; things would sometimes be stranger than this but not often.

Dodge’s stylists (they weren’t yet called “designers”) were responsible for the appearance of the second generation Dart (something they could as they wish think of as proud boast or admission of guilt) but the reduced dimensions of it and the companion Polara were a consequence of corporate industrial espionage.  One of Chrysler’s spies (they had euphemistic job titles) had discovered Chevrolet’s new range would be smaller and this information was vital because, as the market’s highest volume manufacturer, where Chevrolet went, so the rest of the industry was compelled to follow so Chrysler made the decision to anticipate the future and downsize.  However, while the intelligence was correct, the analysis was flawed because what Chevrolet was developing was a new range, slotted between the large cars and the relatively new “compacts”, introduced in 1959-1960; the new concept were the “intermediates”, dimensionally between the compacts and what would come to be called the “full-size” lines.  Amusingly, the intermediates were about the size the standard US automobile had been as recently as the mid 1950s before rising prosperity saw it grown to a size many thought absurd; as fat overtook the land, so it did what rolled off Detroit’s production lines.

1962 Dodge Dart.

The intermediates proved a great success but Dodge’s problem in 1962 was it was selling a Dart it called “full-size” while obviously it no longer was.  In the US, there’s always been a sizeable part of the population that subscribes to the “bigger is always better” school of thought and it was them who maintained strong demand for the full-size machines, something the Dart’s redesign meant Dodge no longer could put in their showrooms.  To bandage over this self-inflicted injury, hastily was conjured the Dodge Custom 880, created by bolting the 1961 Dodge Polara front end to the larger 1962 Chrysler Newport (Chrysler’s “entry-level” model which had been the last nail in DeSoto’s coffin.  However, one silver lining in having available the smaller, lighter Dart was that when fitted with the potent (rated at a realistic 415 HP (309 kW)) 413 cubic inch (6.8 litre) “Ramcharger” V8, it was highly competitive in drag racing, where it established a number of records.

Dodge got it right with the 1967-1976 Darts which could be criticized for blandness but the design was simple, balanced and enjoyed international appeal.  Two versions by Chrysler Australia are pictured, a 1971 VG VIP sedan (left) and a 1970 VG Regal 770 Hardtop (right), both fitted with the 318 cubic inch (5.2 litre) LA V8.  

If Daimler had their problems with the Dart (which turned out to go beyond the nomenclature), so did Dodge.  After the misinterpretation of their spy's good work, Dodge's sales suffered because it was perceived to be offering “less metal for the money” which was true.  The Q&D (quick & dirty) solution of the disguised Newport papered over the crack until a permanent solution could be produced but not until the next model cycle (which began in the 1965 season) was Dodge's full-size line truly re-aligned.  However, one long-lasting benefit was the decision to take advantage of the public perception “Dart” now meant something smaller and Dodge in 1963 shifted the name to its compact line which for years would in many places be a success.  It was the generation built for a decade between 1967-1976 which was most lucrative for the corporation, the cheap-to-produce platform providing the basis for vehicles as diverse as taxi-cabs, pick-ups, convertibles, remarkably effective muscle cars and even some crazy machines almost ready for the drag strip.  Being a compact-sized car in the US, the Dart also proved a handy export to markets where it could be sold as a “big” car and the Dart (sometimes locally assembled or wholly or partially manufactured) was sold in Mexico, Australia, New Zealand, the UK, Europe, East Asia, South Africa and South America.  In a form little different from the original, the “compact” Dart lasted until 1980 in South America and in Australia until 1981 although there the body-shape had in 1971 switched to the “fuselage” style with the platform carried over.

How a Dodge Hemi Dart would have appeared in 1968 (left) and Hemi Darts ready for collection or dispatch in the yard of the Detroit production facility.

The most highly regarded of the 1967-1976 US Darts were those fitted with the 340 cubic inch (5.6 litre) small-block (LA) V8 which created a much better all-round package than those using the 383 (6.3) and 7.2 (7.2) big-block V8s which tended to be inferior in just about every way unless travelling in a straight line on a very smooth surface (preferably over a distance of about a ¼ mile (400 m) and even there the 340 over-delivered.  The wildest of all the Darts were the 80 (built in 1968) equipped with a version of the 426 cubic inch (7.0 litre) Hemi V8 tuned to a specification closer to race-ready than that used in the “Street Hemi” which was the corporation’s highest-performance option.  Except for the drive-train, the Hemi Darts were an extreme example of what the industry called a “strippers”: cars “stripped” of all but the essentials.  There was thus no radio and no carpeting, common enough in strippers but the Hemi Darts lacked even armrests, external rear-view mirrors, window-winding mechanisms or even a back seat.  Nor was the appearance of these shockingly single-purpose machines anything like what was usually seen in a showroom, most of the body painted only in primer while the hood (bonnet) and front fenders, rendered in lightweight black fibreglass, were left unpainted.

The warning: What not to do, lest one's grape block should turn to wine.  In the same vein, seeking to avoid tiresome legal difficulties, Dodge had purchasers sign an addendum to the sales contract acknowledging Hemi Darts were not intended not as road cars but for use in “supervised acceleration trials” (ie drag racing).  Despite that, these were the last days that in the US one could find a jurisdiction prepared to register such things for street use and some owners did that, apparently taking Dodge’s disclaimer about as seriously as those in the prohibition era (1920-1933) observed the warning on packets of “concentrated grape blocks” not add certain things to the mix, “otherwise fermentation sets in”.

The Dendrobates tinctorius “Giant Orange”.  The common name (Dyeing Poison Dart Frog) was derived from reports by European explorers that in regions where it was endemic, indigenous inhabitants used brightly colored frogs to dye feathers & fabrics.  The collective noun for frogs is a group of frogs is army, colony or knot.

Described by retailers as a “great beginner frog” (the reason for that presumably understood by collectors) and “best kept in pairs”, a typical RRP (recommended retail price) in the US seems to range between US$79-99.  The adjective tinctorious (from the noun tincture) dates from the late eighteenth century and appears first to have been used of colorful plants.  Even in horticulture it has become rare but an echo survives in the Dendrobates Tinctorius, a frog much prized by collectors and photographers for its striking colors and patterns.  Unsurprisingly referred to by the standard abbreviation “tincs”, Dendrobates Tinctorius is one of the largest species of poison dart frogs, although in global terms still hardly large, the largest some 2 inches (50 mm) length. They are native to the rainforests of South America and appear in dramatic color combinations including hues of blue, black, yellow and orange but safely can be kept by hobbyists because in captivity they're not poisonous, the toxicity in the wild by virtue of their preferred diet of small invertebrates, not consumed in a captive environment.  Prices of adults in the most desired color mixes can exceed US$200.

Although prized by batrachophiles (frog enthusiasts) and giggers (those who collect or hunt wild frogs (by hand for those wanting live specimens; others resorting usually to a pronged spear), the Dart frog mostly had been obscure amphibians until in February 2026 a collective statement by the intelligence agencies of four European nations (France, Germany the Netherlands, Sweden & the UK) released the results of an inquiry which found Russian opposition leader Alexei Navalny (1976-2024) had been murdered by use of a deadly toxin found in the skin of Ecuadorian dart frogs (epibatidine).  The investigators concluded the murder was committed by an agent or agents of the Russian state, Mr Navalny dying while imprisoned in a remote Arctic penal colony where he was serving a 19-year sentence; tissue samples from his body were secured prior to his burial and it was these which were analysed in Western laboratories.  A statement from the British government added that as well as the “barbaric” assassination, the use of a toxin was a “…flagrant violation by Russia of the CWC” (chemical weapons convention) and it would be lodging a report with the OPCW (Organisation for the Prohibition of Chemical Weapons).

Alexei Navalny (standing, centre) in a screen capture from CCTV footage of a court session, IK-2 penal colony, Vladimir region, Russia, February, 2022.

Stating what was, given Mr Navalny’s incarceration in the arctic, the obvious, the statement made the point: “Only the Russian state had the means, motive and opportunity to deploy this lethal toxin to target Navalny during his imprisonment in a Russian penal colony in Siberia, and we hold it responsible for his death.  Epibatidine can be found naturally in dart frogs in the wild in South America.  Dart frogs in captivity do not produce this toxin and it is not found naturally in Russia.  There is no innocent explanation for its presence in Navalny’s body.”  Additionally, it was noted each little frog had in its skin little more than a microgram of the toxin and a laboratory would need to have harvested hundreds of them to extract the volume sufficient to produce a deliverable dose of sufficient potency to kill a healthy, adult human.  Even had Mr Navalny been permitted to keep in his cell a colony of a dozen Dart frogs which he force-fed with small invertebrates, they’d not have posed a danger.  Although the KGB (including its precursor organizations and various franchises within the Warsaw Pact) once favored traditional murder weapons (clubs, bullets, ice axes, daggers, bare hands etc), of late they’ve gone more “high tech” and as well frog toxins, use has extended to (1) ricin (a highly toxic protein derived from castor beans) delivered by a dart gun (disguised as a umbrella!) which was used to kill dissident author Georgi Markov (1929-1978), (2) radioactive polonium served (in a cup of tea!) to defector Alexander Litvinenko (1962-2006) and (3) the Russian-developed Novichok (nerve agent) although former KGB spy Sergei Skripal (b 1951) survived that attempt on his life.  All three of those incidents occurred in London, the KGB liking to remind dissidents, defectors and other trouble-makers that they’re safe nowhere.  Despite the history, the Kremlin continued to maintain Mr Navalny died from “natural causes” and claimed the allegations were just: “A planted story and attempt by Western governments to distract attention from their many problems.”  The denial from Moscow was treated by western analysts as a tacit admission of guilt on the basis of the Cold War dictum: “Something cannot be thought proven true until the Kremlin denies it.”

Replica of “Umbrella gun” produced by the KGB’s Moscow laboratory, 1978, International museum of spying.  One of the most commonly carried accessories in London, a “special” umbrella was an ideal murder weapon in that city, able to be “hidden in plain sight” whereas an an ice axe might be conspicuous.  This is one of the best-known dart guns.    

Russians famously enjoy dark humor but it’s not known if they chose to deliver the Dart Frog toxin with a dart gun although that would have been a fitting nod to “special umbrella” used in 1978 to target Georgi Markov as crossed the Thames, walking across Waterloo Bridge; there was a time when the notion of “dart frog juice in a dart gun” would much have pleased those in the Lubyanka but perhaps things are now more corporatized.  However it was done, the death of Alexei Navalny is one chapter in the long (and still growing) list of assassinations by the Russian or Soviet State and, as a piece of applied statecraft, the practice dates from at least Russia's early monarchical era which began in the 860s.  It was however under comrade Stalin (1878-1953; Soviet leader 1924-1953) that state-sanctioned murder was undertaken on an industrial scale (indeed, so large was the death toll most historians estimate the body-count only by rounding (usually up) to the closest million) and of the many victims, the most celebrated remains comrade Leon Trotsky (1879-1940; founder of the Fourth International), once one of Stalin’s fellow Bolshevik revolutionaries.

Comrade Stalin (left), an ice axe (centre) and comrade Trotsky (right).  The standard-length ice axe is ideal for its intended purpose but to large easily to be concealed under clothing and too cumbersome to comfortably to wield in a confined space.  

Even by the standards of political assassinations (a long tale of the brutal and bizarre), the events surrounding Trotsky’s death were unusual.  Although, living in exile in Mexico, comrade Trotsky’s influence on those in the Soviet Union (or anywhere else) was negligible, not only was comrade Stalin a great hater who nursed his many grudges until circumstances permitted a good opportunity for vengeance but he also thought ahead; concerned Trotsky and his heretical writings might one day be a real threat, years before the assassin’s visit, he’d decided his erstwhile associate must die.  The NKVD had already succeeded in killing Trotsky’s son (imaginatively disguised as “medical misadventure” during a routine appendectomy) and, more dramatically, had decapitated his secretary in his Paris apartment but operations beyond Europe were more complex and the agent allocated the task was the Moscow-trained Spanish communist Ramón Mercader (1913–1978), then also living in exile in Mexico City under the pseudonym Frank Jacson.  Diligently watching his residence and researching the habits of his target, comrade Mercader posed as the lover of Trotsky's courier and was convincing enough to be welcomed into the impressively fortified villa on the city’s outskirts.  Either the NKVD’s training in such matters was first-rate or Mercader had a flair for the business because, after bringing Trotsky’s grandchildren presents and playing games with them in the garden, over the course of weeks, he became a valued house-guest, often engaging his intended victim in earnest discussions about politics and international affairs, careful always to ensure his host could assume the role of wise oracle.

Early on Tuesday, 20 August 1940, on the pretext of asking if an article he’d drafted was ready for publication, the assassin handed over the manuscript which Trotsky took to his desk and began reading, his back to the author.  Although also carrying a dagger and revolver, Mercader choose as the murder weapon the ice axe he’d be able to conceal under his raincoat by shortening it (sawing off half the wooden handle), his reasonable rationale being (1) it should be more effective than the knife and (2) it would be quieter than discharging the gun.  In seconds, Mercader drove the pick into the back of Trotsky’s skull and although the injury would prove mortal, it was not instantly fatal, the immediate aftermath described by the killer during a subsequent police interview: “[He] screamed in such a way that I will never forget it as long as I live. His scream was Aaaaa . . . very long, infinitely long and it still seems to me as if that scream were piercing my brain. I saw Trotsky get up like a madman.  He threw himself at me and bit my hand…”  Mercader would likely have been beaten to death by Trotsky’s bodyguards but was saved by the dying man ordering them to stop because he wanted to have him admit his evil deed had been done on the orders of comrade Stalin.  The next day, in hospital, he succumbed to a traumatic brain injury but not before cursing Stalin as his killer.

Ten years after: rootless cosmopolitan comrade Trotsky (left) talking to comrade Stalin (right), Moscow, 1930 (left) and Mexican police showing the "sawn-off" ice axe used in the murder (right).

By the standards of NKVD “wet operations” (clandestine, “authorized” executions) the “Mexico business” was messy with (1) the assassin arrested, (2) the murder weapon taken as evidence, (3) the body not disposed of and (4) the cause of death certainly not able to be classed as “an accident”, “misadventure” or “natural causes”.  The suspect however did not implicate the NKVD, initially claiming he’d killed Trotsky over a dispute they were having on a doctrinal matter relating to Marxist interpretation and later changing the story to allege it was over something more personal; this he maintained while serving his 20 year sentence in a Mexico prison; Moscow denied having anything to do the matter, even expressing condolences to the family.  That was of course is an MRDA in the spirit of: “Something cannot be thought proven true until the Kremlin denies it” which, as the Alexei Navalny affair suggests, is a dictum which remains valid still in this century.  Still, analysts today conclude comrade Stalin may not have been wholly unhappy at the “botched” operation because (1) he had “plausible deniability” of involvement and (2) the murder made headlines around the word so those likely to be “trouble-makers” would know NKVD agents were capable of liquidating high-level, well-protected targets, well beyond the borders of the Soviet Union.  So there was a silver lining, unlike the later “botched” dispatch of dissident Saudi Arabian journalist Jamal Khashoggi (1958-2018) in the Saudi consulate in Istanbul, Türkiye.

Unannounced and for decades not revealed, comrade Stalin decorated comrade Mercader in absentia, presumably for “services to the state” although publicly he denounced him as a “dangerous Trotskyist”, disavowing any involvement in the crime.  After serving nearly all his sentence, Mercader was released, in 1961 returning to the Soviet Union after a brief sojourn in Cuba, then under new management following comrade Fidel Castro’s (1926–2016; prime-minister or president of Cuba 1959-2008) communist revolution.  In Moscow, the KGB presented him with the nation’s highest awards (Hero of the Soviet Union & the Order of Lenin), after which he enjoyed two decades odd of comfortable semi-retirement in a number of sinecures in the Ministry of Foreign Affairs.  It was only after dissolution of the Soviet Union in 1991 when, for a brief few years the state’s archives were open to Western researchers, that documents were discovered confirming the assassination had been a NKVD operation authorized “at the highest level in Moscow” (ie comrade Stalin signed the death warrant, his hand well-practiced at such things).