Microaggression

Microaggression (pronounced mahy-kroh-uh-gresh-uhn)

(1) A casual comment or action directed at a marginalized, minority or other non-dominant group that (often) unintentionally but unconsciously reinforces a stereotype and can be construed as offensive.

(2) The act of discriminating against a non-dominant group by means of such comments or actions.

1970: The construct was micro- + aggression.  The word was coined by African-American Chester Middlebrook Pierce (1927-2016), a former Professor of Education and Psychiatry at Harvard Medical School.  Micro (small, microscopic; magnifying; one millionth) was a word-forming element from the New Latin micro- (small), from the Ancient Greek μικρός (mikrós) (small).  The origin is disputed between etymologists, the traditional view being it was from the primitive Indo-European (s)meyg- & (s)mēyg- (small, thin, delicate) and was cognate with the Old English smicor (beauteous, beautiful, elegant, fair, fine, tasteful), source also of the Modern English smicker and related to the German mickrig.   However, there’s a highly technical discussion within the profession, hinged around the unexplained “k” in the Greek and there’s the suggestion of pre-Greek origin on the basis of variation between initial /m/ and /sm/, as well as the variant forms μικός (mikós) and μικκός (mikkós).  Aggression, dating from 1605–1615, was from the French aggression, from the Latin aggressionem (nominative aggressio (a going to, an attack)), a noun of action from past participle stem of aggredi (to approach; attack) the construct being ad (to) + gradi (past participle gressus (to step)) from gradus (a step).  The Classical Latin aggressiōn (stem of aggressiō), was equivalent to aggress(us) + iōn derived from aggrēdi (to attack).  The psychological sense of "hostile or destructive behavior" had its origin in early psychiatry, first noted in English in 1912 in a translation of work by the Austrian neurologist and the founder of psychoanalysis, Sigmund Freud (1856-1939).  While not exactly synonymous, microassault and microinequity are similar concepts, the most closely related verb being microinvalidate (to engage in microinvalidation, to make a relatively small statement or action (microaggression) that negates another person's experience, thoughts or feelings).  Microaggression, microaggressiveness, microaggressor & microaggressee are nouns, microaggress, microaggressed & microaggressing are verbs, microaggressive is an adjective and microaggressively is an adverb; the noun plural is microaggressions. 

Dr Chester Middlebrook Pierce (1927-2016).

Microaggression is an adaptable and possibly infinitely variable concept that probably most belongs in sociology; typically, it's defined as any of the small-scale verbal or physical interactions between those of different races, cultures, beliefs, or genders that are (perhaps sometimes generously) assumed to carry no malicious intent but which can be interpreted as revealing an underlying (and often unconscious) bias.  The criteria can be both objective and subjective and it’s noted compliments or comments intended to be positive can be defined as microaggressions if interpreted as patronizing or perpetuating stereotypes (racial, gender, sexual orientation, class, occupational, geographical etc).  Probably, the only "safe" identity-based categorizations are now those purely statistical: average heights by nationality and such although such is the sensitivity, the recommendation of many is now wholly to avoid anything that possibly could be construed as a microaggression, the only exceptions being those directed at groups defined as "privileged" (white people, Christians, cisgender, heterosexual males etc).  Very much a "spectrum" word, microaggression began life as a defensive shield but has in recent years attracted criticism (from both left and right) because it was able to be weaponized in "cancellation culture".  The standard psychology texts suggest the behavior manifests in three forms:

Microassault: An explicit racial derogation which can be verbal or nonverbal which can include labelling, avoidant behavior and purposeful discriminatory actions.

Microinsult: Communications that convey rudeness or insensitivity and demean a person's racial heritage or identity; subtle snubs which may be unknown to the perpetrator; hidden insulting messages to the recipient of color.

Microinvalidation: Communications that exclude, negate, or nullify the psychological thoughts, feelings, or experiential reality of a person belonging to a particular group.

The concept emerged to address the underlying racism that endured even after overt, deliberate expressions of racism (at least against defined minorities) had become unacceptable in polite society.  It held that microaggressions generally happened below the level of awareness of well-intentioned members of the dominant culture and were different from acts of intentional bigotry (such as the use of racist epithets) because the those committing microaggressions often intend no offense and are unaware they are causing harm.  That wasn't exactly a Golgothaesque "forgive them for they know not what they do" but in the abstract did position the dominant (and not of necessity majority) culture as normal with minorities treated as aberrant or pathological.

Although the word’s origin lay in the politics of race and ethnicity, it proved readily adaptable to other areas such as gender, sexual orientation, mental illness, disability and age.  Within academic sociology, there’s a (typically) highly technical debate about the nature of microaggression and intersectionality at the cross-cutting cleavages of non-dominant groups.  As regards the media, the discipline had a well-refined model to describe how microaggressions were either reinforced or encouraged by a news and entertainment industry that both reflected and was controlled by the hegemony of the dominant culture.  The sudden shock of the emergence of social media has changed things (diversity of source and content) but the main effect has been to balkanize: While there are places where microaggressions will not be tolerated, there are others where such things are routine and some where microaggressions are about the mildest forms of racism and such.  To date, much work in exploring this area has been impressionistic and it’s not clear if the analytical metrics, where they exist, are sufficiently robust for theories to be coherent beyond the sense of constant "mission creep".  In a sense, social media and the development of DEI (diversity, equity and inclusion) are synergistic with the maintenance and critique of microaggressions one of many elements in the culture wars.

As an indication of the how things have changed, in 1939 the terms “paleface” and “redskin” were in 1939 appropriated for use in literary criticism by Russian-born (in modern-day Ukraine) Jewish-American literary critic and essayist Philip Rahv (1908–1973).  What in retrospect makes that most interesting was Rahv was not a kind of “proto-MAGA” (Make America Great Again) figure from the Republican Party’s far-right (a faction that definitely existed in 1939 although different labels were applied) but was of the “left”, emphasizing the virtues of cosmopolitanism and Marxist analysis, one irony in his casual use of “paleface” and “redskin” being his advocacy of “breaking down” ethnic and racial barriers.  He was in the early 1930s a member of the ACP (American Communist Party) but, trans-nationally, long-suppressed fissiparous forces had been unleashed by comrade Stalin (1878-1953; Soviet leader 1924-1953) and Rahv in 1937 was expelled from the ACP by the dominant Stalinist Popular Front faction, condemned as a “Trotskyite” (a follower the exiled Russian comrade Leon Trotsky (1879-1940; founder in 1938 of the Fourth International).  His political activities in the US for a while continued but by the 1950s he’d become one of “The God that Failed” ex-communists and, after a brief flirtation with the “New Left” (or rather what he thought the New Left should have been), he retreated to literature to wage a low-intensity campaign against structuralism.

One of General LeMay’s “civilizing influences”, the Boeing B-29 Superfortress Enola Gay that delivered the first of the two nuclear weapons (thus far) used in conflicts.  It’s now on display in the Smithsonian Institution's National Air and Space Museum, Dulles International Airport, Chantilly, Virginia.

The splicing of the planet's “races” into “civilized”, “barbarian” and “savages” was very much a thing of nineteenth century European thought (although the notion existed also in Imperial China, the definitely very civilized mandarins there appalled by “barbarians” such as the British).  While the terms in this context probably originated in casual use, as the “scientific methods” of the Enlightenment became more generally applied, the notion was taken up, systematized and in some cases codified (with anatomical illustrations) by ethnographers, anthropologists, academic physicians, palaeontologists and others, the most notorious application probably the use in the pseudo-science of eugenics, a “discipline” to some so persuasive its echo continues on both sides of the Atlantic to be heard in the twenty-first century.  The concept of civilization (very much equated with “Western”) has long been a great concern of white supremacists and although the composition of “threats to its survival” does shift, it’s perceived always to be under assault.  Some have offered solutions.  US General Curtis LeMay (1906–1990; Chief of Staff of the USAF (US Air Force) 1961-1965) once remarked to a colleague: “Empirical evidence suggests the most successful way to civilize a nation is to A-bomb it…twice.”  It was said in making the observation he seemed “at least half-serious” and it had been Boeing B-29 Superfortresses under his command that in August 1946 had dropped atomic bombs on Hiroshima & Nagasaki so the general likely felt entitled to be proud of his contribution to that civilizing influence.  A confessed Freemason, (a cult that can hardly be said much to have improved civilization), General LeMay was vice-presidential running mate on the 1968 ticket of notorious racist and segregationist George Wallace (1919-1998; governor (Democratic Party) of Alabama 1963–1967, 1971–1979 & 1983–1987) and, by historic standards, the duo enjoyed success, the AIP (American Independent Party) ticket gaining 13.5% of the popular vote, carrying five states for 46 votes in the Electoral College.

Allen's "Red Skins" and "Chicos": On supermarket shelves in Australia until 2020.

It is of course now unthinkable a figure of the left (liberals, progressives etc), Trotskyites or otherwise, would be so casually microaggressive as to take terms so vested with racism as “paleface” and “redskin” so they could, with no acknowledgment of the history, be re-purposed as devices in literary criticism.  However, “The past is a foreign country: they do things differently there” and in the US in 1939, to do such a thing was unremarkable, an indication of the cultural currents underpinning society with the use of language both a product and part of the construct.  Paleface (the construct being pale +‎ face) came from US English and appeared in the anthropological record as early as 1797 (the origin uncertain) but seems not to have entered general use until the early 1920s.  The origin is uncertain but it was supposedly a calque from a Native American language; the form presumably coined when those of the first nations encountered Europeans.  The earliest verified use of the word redskin (the construct being red + skin) dates from 1769 although despite documents from the 1580s referring to the skin-tone of indigenous Americans as “red”, that use by European explorers and settlers was not consistent and in some instances may have been a reference to the use of red “paint” used to adorn the face and upper-body.  “Paleface” has been used as an intended slur against white people (with little apparent effect) but “redskin” definitely is an ethnic slur offensive to Native Americans although the record suggest than until around the mid-nineteenth century it was neutral and merely descriptive before ascending the “linguistic treadmill”.  Use puts it now well beyond being a microaggression.

The re-brand, 2020.

Allen's "Red Skins" and "Chicos" were in 2020 re-named "Red Rippers" and "Cheekies" respectively.  In the US, it was in 2020 the NFL (National Football League) team the Washington Redskins retired the name used since 1933, adopting Washington Football Team before in 2022 settling on a re-branding as Commanders.  The team's administration, when announcing the name-change, made no mention of the preceding controversy, nor the pressure from corporations, something most analysts suggested prompted the change more than any of the representations by Native American communities.  According to the Allen's, the recipes for the lollies remained “unchanged” and thus far Streets’ Golden Gaytime (sold in New Zealand as the Cookie Crumble) ice cream snack has survived the linguistic treadmill.

  

Gaytime meme.

The meme features Eric Abetz (b 1958; Liberal Party senator for Tasmania, Australia 1994-2022, Treasurer of Tasmania since 2024).  A student of Leviticus, Mr Abetz does not approve of any form of gaynessness.  First sold in 1970, and in general use clipped usually “Gaytime”, the confectionery is a toffee and vanilla ice cream, dipped in compound chocolate with a heavy sprinkling of large “crumbs” of vanilla biscuit, all on a wooden paddlepop-stick.  Although by 1970 “gay” was in use in the context of “male homosexuals”, it had not in Australian society gained critical mass and there’s nothing to suggest the name was then chosen for reasons other than the historic association of “gay” with “happy” and certainly the connotations later attached to “golden” by the gay community would have been unknown to most.  The company in the 1980s anyway embraced the possibilities with advertising tag lines such as “It's hard to have a Gaytime on your own” and complaints about the name in the new century received scant support from even gay-rights activists.

In 1939, Rahv used “paleface” and “redskin” to distinguish between what he called “two poles”; his sense was of the diametrically opposed “north & south” but his model was stylistic and thematic rather than geographic (and really not quite an antinomy as some have suggested).  The polarization as defined by Rahv had him group writers according to their attitude, style, subject matter and such, Nathaniel Hawthorne (1804–1864), Herman Melville (1819–1891) and Henry James (1843-1916) classified as “palefaces” while Walt Whitman (1819–1892), and Mark Twain (1835-1910) were “redskins”.  In Rahv’s literary world view, palefaces had cultured and patrician attitudes, wrote in a mannered style using symbolism and explored “lofty” themes with great complexity.  The redskins wrote works of the rugged men of frontier life or the working class, criminals and “low lifes” in the unpleasant parts of towns and cities.  He didn’t seem to suggest writing in a colloquial and naturalistic way couldn’t be interpolated into thematically complex literary texts, just that it was inevitable a “down market” cast of characters and places they frequented would shape the work.  So Rahv saw palefaces as “civilized” and redskins as “barbarians”; presumably he’d have thought “savages” to be “non-literary” and thus “beyond the pale” as it were.  Of those Americans who came later, categorization must be speculative but can be fun.

Use of "Eskimo" definitely can be deemed microaggressive. While ice-cream lovers can still buy "Gaytimes", they had to adjust to the "Eskimo Pie" being renamed (variously "Edy's Pie" or "Polar Pie").  It remains to be seen if the use of polar bears in some of the new packaging triggers controversy.  The creatures do appear in aspects of Inuit culture and religion and it's not clear if permission for use has been sought.

William Faulkner (1897–1962) and Kurt Vonnegut (1922–2007) both seem redskins and Norman Mailer (1923–2007) clearly was no paleface though he might have thought being filed with the barbarians an effete slight on his savagery.  Gore Vidal (1925–2012) was a redskin who really wanted to be a paleface (and never stopped trying) while Philip Roth (1933–2018) was such a paleface he never quite mastered the “redskin mode” despite the occasional heroic attempt.  John Updike (1932–2009) was a paleface but the problem inherent in assigning writers with a hefty oeuvre to polarized categories is that at the margins their writing can “straddle” and sometimes those margins are wide.  That’s why plausible cases can be made arguing both Bernard Malamud (1914–1986) and Saul Bellow (1915–2005) at times at least “tended” to either pole.  What Rahv would have made of Faulkner in 1949 and Bellow in 1976 being awarded the Nobel Prize for Literature while Updike and Roth were ignored (despite the latter engaging in self-promotion not far short of Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) auto-advocacy to be the Peace Prize laureate) would be interesting to know but safely can it be imagined he’d have thought the entire Nobel Committee redskins after in 2016 they conferred the honor in literature on musician Bob Dylan (b 1941).  Maybe it was women of the Swedish Academy (the body that chooses the Literature laureates) who vetoed Roth; in all he wrote of women (and it was a lot), Roth revealed much about himself but little about them, despite the usually elegant internal logic.  Rahv was anyway appalled literature appeared to exist in such a dichotomy and, being an old Trotskyite who never quite stopped taking seriously Karl Marx’s (1818-1883) politics, longed for a world where folk wrote like Marcel Proust (1871-1922) or Thomas Mann (1875–1955), the latter at least acknowledged in 1929 by the Nobel Committee.

1958 Studebaker Scotsman advertisement.

There was in 1957 nothing unusual or offensive in Studebaker naming a car “Scotsman” and it would have been well-understood as a reference to the car’s low purchase price and (alleged) TCO (total cost of ownership).  Scotsman buyers could even save a little more were they prepared to forgo the extravagance of chrome bumpers and choose the "delete option" of painted units; Mercedes-Benz also once offered that on taxi versions of a number of utilitarian sedans, the most produced the W115s (1968-1976). Other manufacturers used the same concept as Studebaker: Citroën ID vs DS, Cadillac Calais vs de Ville etc, some including fewer features and simpler trim, some also changing the mechanical specification but the principle was always: same size, less stuff, lower price.  The name "Scotsman" was picking up on the reputation of the Scots for frugality and it would have been thought something neutral at worst and more likely positive, thriftiness in the early post-war US still generally thought a virtue despite the best attempts of capitalism to encourage consumer gluttony; as fat overtook the land, things would change.  Technically, such use would now fulfil the criteria of a “microaggression” even if deployed in a way making clear it’s being intended as a compliment.  Scots can of course use the trope of themselves and even if used by others, as race-based microaggressions go, it’s probably at the "lower range" of offensiveness, those applied to “white people”, rarely noticed and certainly not grounds for cancellation.  Still, by the 2020s, it’s highly unlikely a car company would now name a car a “Scotsman” and certainly not if it was a “stripper” (ie a low-cost model with minimal standard equipment).

The “Scotsman’s supercar”: 1968 Plymouth Road Runner, Car Life magazine, May 1968.

Quite when the term "stripper" (in that context) vanished from commercial use can’t be certain but it would have occurred later in the twentieth century and certainly after 1968 when Car Life magazine, reviewing the new Plymouth Road Runner, called the stripped-down, low-priced muscle car: “a sort of Scotsman’s supercar”.  As well as a relic of linguistic use, Car Life’s test was interesting because unlike many of its contemporaries that often conducted tests using vehicles tweaked by manufacturers or dealers for optimal performance, they used the genuine, stock-standard articles, bought from the showroom floor, that being a more realistic path to discovering if thing did "what it said on the tin".  What Car Life revealed was the Road Runner (when equipped with the standard 383 cubic inch (6.3 litre) V8)) was quicker than a typical 383 powered car using the same body (as would be expected given the lower weight and modifications to the 383 used in the model) but was unable to match the sub-15 second ¼-mile (402 metre) runs reported by many.  The basic Road Runner was actually representative of the performance of most of the era’s “muscle car ecosystem” while the storied cars that “out of the box” were able consistently to log ¼-mile ETs (elapsed time) in the 13 or 14 second bracket were relatively rare and a tiny sliver of what came to be classified as "muscle cars", some of which just "looked the part" although that did prove a lucrative market.  Of course, to solve any perception of inadequacy, a buyer could tick the box for the optional 426 (7.0) Street Hemi V8 and while that was expensive, as well a fixing any performance deficit, putting one in a Road Runner was the cheapest path to Hemi ownership, a compelling case at a time when a thousand dollars was a lot of money.

Channeling her inner Scotsperson: Lindsay Lohan in Royal Stewart tartan, Freaky Friday (2003), costume test photo (Walt Disney Pictures).

Despite the perception of many (encouraged bydepictions in popular culture), tartan in the sense of specific color & pattern combinations attached to specific clans is something of recent origin.  Tartan (breacan (pɾʲɛxkən) in Scots Gaelic) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours.  The word plaid is now often used interchangeably with tartan (particularly in North America and when not associated with anything Scottish (especially kilts)), but technically (and always in Scotland), a plaid is a large piece of tartan cloth, worn as a type of kilt or large shawl although it’s used also to describe a blanket.  During the disputes between England and Scotland, the wearing of tartan became a political expression and the Dress Act (1746) was part of the campaign to suppress the warrior clans north of the border; it banned tartan and other aspects of Gaelic culture. The law was repealed in 1782 and tartan was soon adopted as both the symbolic national dress of Scotland and in imagery more generally.

The Royal Stewart was the personal tartan of Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022) and although historically associated with the royal house of Stewart (or Stuart), it has become one of the most widely used in commercial fashion and in that sense appears in parallel with the clan affiliation.  Commonly worn to formal events such as weddings, ceilidhs (social gatherings, the nature of which casts a wide net) or Burns Night (celebrating the life of Robert "Rabbie" Burns (1759–1796 and still in popular imagination Scotland's "national poet")), the modern trend is to pair a kilt with a Prince Charlie or Argyll jacket, traditionalists adding a Sporran (pouch), Hose (kilt socks) & flashes, Ghillie brogues (traditional shoes) and even a Sgian dubh (a small dagger tucked in the sock) although carrying the last item may be unlawful in some jurisdictions.  Lindsay Lohan in her screen test wore the dress in something of the way in the 1970s it became part of the punk sub-culture but for more conventional types there are also scarves, ties, sashes and such.  Remarkably, in the age of identity politics and sensitivity to cultural appropriation, the etiquette guides note there is no objection to non-Scots folk wearing their tartan of choice except when an event is clan-specific in which case only those in the lineage should don the fabric.  That said, even then, the consequence of a tartan faux pas will likely be less severe than wearing a Rangers shirt in a Glasgow pub filled with Celtic’s hoops.  Still, deployed with sufficient cultural insensitivity, improper use of tartan could be a microaggression.

Microaggression in Progress: A Mean Girls (2004) "mall scene".

Mean Girls was replete with instances of microaggressiveness.  We’re still (mostly) allowed (quietly) to be amused by some of these, but, a quarter-century on, there’s now a more hostile critique of subtle verbal or behavioural slights that communicate hostile, derogatory, or negative messages to marginalized groups, even if genuinely often unintentional; what seems subtle to some may to others be blatant insensitivity.  In satire, there's still some tolerance for such depictions although audiences are now expected to be as appalled as they are amused and, of course, as a satire of the gut-wrenching ecosystem that is high school social dynamics, subtle forms of relational aggression and passive-aggressive exclusion were not hard to find and can be categorized:

(1) Racial and Geographic Microaggressions: The line: “If you're from Africa, why are you white?” was an invalidation of an individual’s cultural identity on the basis of not according with another’s geographic & racial assumptions & expectations.  The school map of “the cafeteria cliques” includes “Cool Asians”, the labelling reducing individuals to their ethnicity and when paired with what is nominally a most positive teen modifier (cool), that operates as a racial micro-insult implying (1) most individuals of that ethnicity are “not cool” and (2) non-white students are in a sense monolithic and acknowledged as “acceptable sub-groups” only if they in some way adhere to “white people constructs” of “white normative standards”.  “Black hotties” operates at the same level, although “hot” (a type of “coolness”!) usually is positive, the implication here is that “hotness” inherently is a quality of certain white girls and a black girl can be deemed “hot” only compared to other black girls; she cannot, in the absolute sense, merely be a “hottie”, that descriptor operating only on white girls.  The surprised response “Oh you speak English?” when someone is introduced to a black student thought to be from Africa reveals the cultural assumption such an individual would likely lack proficiency in the language; it’s a classic micro-invalidation.

Microaggression weaponized ironically.

(2) Gender and Academic Microaggressions: When Cady expresses interest in joining the school math team, she’s told it’s “social suicide”, a pushback reinforcing gendered and social stereotypes that young women cannot be simultaneously be popular, attractive and intellectually gifted, thus the trope of intentionally failing math to gain a boy's attention.  The “I’m too pretty to do math” T-shirt plays with this and works well if worn by a pretty math nerd although, it'd be really subversive on a "not-pretty" girl.

(3) Backhanded compliments disguised as “niceness”: Such things can be the least objectionable of all microaggressions especially if there’s some equivalency in the power-relationship and the quip is witty, subtle and (ideally retrospectively) understood.  It can also be done “by proxy” such as when saying to one student “I love your skirt, where did you get it?”, only to wait until she’s out of earshot before turning to another and saying “That is the ugliest effing skirt I've ever seen.”  What this does is make an individual realize they may not be able to find sincere or truthful anything they’re told.

Aggression rather then microaggression: “Fetch” anyway likely never would have “happened”.  Although a convenient clipping of “fetching” (often in the form “quite fetching” or “most fetching” and meaning “charming; captivating; compelling” etc), by the early twenty-first century “fetching” in those senses had long since descended into the category of “dated”; it was an “old people” word, use thus “social suicide”.

(4) Image and fat-shaming: Because the social identity of the “Plastics” was so tied to rigid “beauty standards” (some group-imposed, some the prevailing norms), by use of the “Kalteen Bars manipulation” it was possible to induce weight-gain in Regina, an act of sabotage opening the possibility of subjecting her to micro-insults and non-verbal cues (staring at her body or pointing out strict dress-code rules that really can’t be adhered to by someone gaining weight) to signal there’s been a violation of group standards, requiring exclusion.  In that, the techniques are different from something like: “Gretchen, stop trying to make 'fetch' happen.”; that is pure aggression: A group’s hegemon maintaining control by suppressing another member’s attempt to assert their personal identity through something as seemingly innocuous as the introduction of a new slang term.  It was a type of linguistic imperialism, similar to the attitude of Spanish nationalist troops who occupied Catalonia and the Basque country after their victory in the Spanish Civil War (1936-1939).  Harshly they would tell those they heard talking in regional dialects: “Speak the language of the Empire, don’t bark like dogs!”  

Distract

Distract (pronounced dih-strakt)

(1) To draw away or divert, as the mind or attention.

(2) To disturb or trouble greatly in mind; beset.

(3) To provide a pleasant diversion for; to amuse or entertain.

(4) To separate or divide by dissension or strife; to confuse.

(5) To make “crazy or insane” (now rare except in the idiomatic “drive to distraction” and its variants when the concept of “mad” is used in its colloquial sense).

1350–1400: From the Middle English, from the Medieval Latin distracten (to turn or draw (a person, the mind) aside or away from any object; divert (the attention) from any point toward another point), from the Latin distrahō (to pull apart), the construct being dis- + trahō (to pull), from distractus (drawn apart), past participle of distrahere (to draw apart), the construct being dis- + trahere (to draw).  The dis prefix was from the Middle English dis-, from the Old French des from the Latin dis, from the proto-Italic dwis, from the primitive Indo-European dwís and cognate with the Ancient Greek δίς (dís) and the Sanskrit द्विस् (dvis).  It was applied variously as an intensifier of words with negative valence and to render the senses “incorrect”, “to fail (to)”, “not” & “against”.  In Modern English, the rules applying to the dis prefix vary and when attached to a verbal root, prefixes often change the first vowel (whether initial or preceded by a consonant/consonant cluster) of that verb. These phonological changes took place in Latin and usually do not apply to words created (as in Modern Latin) from Latin components since the language was classified as “dead”.  The combination of prefix and following vowel did not always yield the same change and these changes in vowels are not necessarily particular to being prefixed with dis (ie other prefixes sometimes cause the same vowel change (con; ex)).  Distract, distracting & distracted are verbs & adjectives, distractionism, distractibility, distraction, distractedness, distracter & distractee are nouns, distractable, distractible, distractionary, distractive & distractful are adjectives and distractedly & distractingly are adverbs; the common noun plural is distractions.

Diversions are where one finds them.

The sense of “to throw into a state of mind in which one knows not how to act; cause distraction in; confuse by diverse or opposing considerations” has been in use by at least the 1580s.  Obviously related (and emerging a decade-odd later) was the stronger sense of “disorder the reason of, render frantic or mad”, once in common use and preserved (in rather diluted form) in the idiomatic phrase “driven to distraction”.  The literal senses of “pull apart in different directions and separate; cut into parts or sections” were in use from the late sixteenth century but are now functionally extinct.  The adjective distracted dates from the 1570s in the sense of “perplexed, harassed, or bewildered by opposing considerations” and came directly from the verb distract; from the 1580s it gained the meaning “disordered in intellect, frantic, mad”.  The noun distraction came from the mid-fifteenth century distraccioun (the drawing away of the mind from one point or course to another or others), from the Latin distractionem (a pulling apart, separating), the noun of action from the past-participle stem of distrahere (draw in different directions).  The sense of a “drawing of the mind in different directions, mental confusion or bewilderment” dates from the 1590s, and the meaning “violent mental disturbance, excitement simulating madness (in driven to distraction etc) was known from the turn of the century.  The meaning “a thing or fact that causes mental diversion or bewilderment” was in use by at least 1615 but, like other related forms, it probably was long in oral use.  The special use of distraction in medicine was used to describe “traction so exerted as to separate surfaces normally opposed”; it is long archaic.  The old idea of “distraction” meaning “crazy or insane” survives in the idiomatic phrases “drive to distraction”, “driven to distraction” and “crazy or insane” are now used in the colloquial, non-clinical sense meaning “a bit stressed or discombobulated”.  Usually, the phrases are used by those being so annoyed by someone or something they cannot focus on the task at hand.

Of Dr Faustus

Title page of the 1620 edition of the ‘B’ text of Doctor Faustus (first published in 1616 as The Tragicall History of the Life and Death of Doctor Faustus).

English playwright, poet and translator Christopher Marlowe (1564–1593) was the enfant terrible of the Elizabethan age (1558–1603) and the circumstances surrounding his murder at a youthful 29 death has long attracted speculation.  Marlow’s most famous work was The Tragical History of the Life and Death of Doctor Faustus (clipped usually to “Doctor Faustus”), a tragedy (some critics class it as a morality play) first staged around 1594.  Kind of the ultimate cautionary tale, it was based on German stories about an eminent scholar who sells (for eternity) his soul to the devil in exchange for 24 years magical powers.  The plot is charmingly simple: it follows Dr Faustus down the magical path lad for him by the demon Mephistopheles to his ultimate downfall as he fails to repent before his damnation.  An entertaining work, Marlow’s play also has the virtue of brevity unlike Goethe’s (Johann Wolfgang von Goethe, 1749–1832) sprawling Faust in two parts; Goethe’s Faust may be the author’s magnum opus and the finest achievement in German literature but it is very long.

Faust and Mephistopheles (1869), oil on canvas by Alfred Louis Vigny Jacomin (1842-1913).

What enabled Mephistopheles to tempt Faustus was that the doctor, who regarded himself an expert of just about every aspect of science and philosophy, had become enchanted by the idea of necromancy, something not easily explored in the temporal world.  Dating from the late twelfth century, necromancy was from the Middle English nigromancye, from the Old French nigromancie, from the Medieval Latin nigromantia, from the Classical Latin necromantia, from the Ancient Greek νεκρομαντεία (nekromanteía), the construct being νεκρός (nekrós) (dead) + μαντεία (manteía) (divination).  The spelling in the Medieval Latin with the element niger (black) was influenced by the notion of this being a “black (in the sense of “dark”) art; the modern spelling had emerged by the mid sixteenth century.  Necromancy, as understood by Faustus, meant the sorcery associated with raising or reanimating the dead and the Devil uniquely was well placed to provide instruction but there would be a price to be paid.  One of the devices Marlow has Mephistopheles (and sometimes the Devil himself) use to divert Faustus’s thoughts from anything which might bring about his repentance and save his soul are “distractions”.  The distractions are presented as essentially theatrical spectacles in the form of sensual pleasures, promises of power and trivial entertainments, all designed to ensure spiritual distraction; it was something like Faustus’s Elizabethan TikTok feed.

Distractions played a part: Al Gore (b 1948; VPOTUS 1993-2001 & NPOTUS 2000, left) and crooked Hillary Clinton (b 1947; NPOTUS 2016, right).

The distractions take many forms but their principle purpose is to divert Faustus from thinking about or speaking of Christ and heaven, thus the famous rebuke: “Thou shouldst not think of God.”  What Lucifer does is stage a pagent of the Seven Deadly Sins, a masque-like parade of Pride, Covetousness, Wrath, Envy, Gluttony, Sloth, and Lechery to amuse and seduce Faustus away from repentance.  As one might expect of weak, mortal man, Faustus delights in the spectacle: “O, this feeds my soul!”; well the Devil knew his customer.  Also provided are texts teaching transformations, conjuring, and occult knowledge, intellectual distractions appealing to Faustus’s vanity and appetite for mastery of new and unexplored subjects.  This is however a play written for the stage and it has a beginning, middle and end with much of the middle devoted to diversions: invisible tricks played on the pope (said to be very popular with contemporary audiences), conjuring spirits for emperors and nobles, practical jokes, feasts, and displays of magical power.  What Marlowe does is show Faustus squandering his grand bargain on shallow amusements rather than profound knowledge; comparisons have been made between what was promised would be the role of the “Information Super Highway” (dating from the time when “Al Gore invented the Internet”) and TikTok feeds.

Helen of Troy (1898), oil on canvas by Evelyn De Morgan (1855–1919).  Helen has for millennia been depicted by painters and sculptors and historians of art have used the images to track changes in Western ideal of female beauty.  

Near the end, when an Old Man urges Faustus sincerely to repent, Mephistopheles counters with Helen of Troy as an erotic and aesthetic temptation, Faustus responding with the famous: “Was this the face that launch’d a thousand ships…?”  Helen represented the ultimate sensual distraction from salvation; as the Devil and advertising agencies understand: sex sells.  As a psychological study, Marlow’s work is a clever piece of the way manipulation can work, certainly with a victim as vain and self-absorbed as Faustus who Mephistopheles can convince repentance has become impossible, trapping him in a twilight zone between fear of the consequences of his actions and his irresistible urge to taste the distractions offered.  For those attracted by the comparisons with the internet, a major theme of the play is the notion of distraction, Faustus almost never allowed (or willing, depending on the reading), to sustain serious contemplation of repentance, Marlowe presenting damnation not as an open rebellion against God, but a gradual surrender of attention to spectacle, appetite, vanity and diversion. 

Of Marjorie Taylor Greene and flying saucers

Marjorie Taylor Greene with assault rifle, campaign material, 2020.

Marjorie Taylor Greene (MTG, b 1974; US Representative (congressperson) (Republican-Georgia 2021-2026)) parlayed a career as a conspiracy theorist (evils of Islam, anti-Semitism, white genocide / replacement, Pizzagate, QAnon, etc (although she later disavowed her acceptance of what QAnon promotes)) into a seat in the US House of Representatives.  Once very much a Donald Trump (b 1946; POTUS 2017-2021 and since 2025) fan-girl and a devotee of the his MAGA (Make America Great Again) cult, during the second Trump presidency she made a remarkable volte-face, accusing him of betraying the “America First” movement, criticizing his policies (both domestic and foreign) and reluctance to release files related to convicted paedophile sex trafficker Jeffrey Epstein (1953–2019).  With apologies to William Congreve (1670–1729) who included the original line in his tragedy The Mourning Bride (1697): “Heaven has no rage like love to hatred turned, Nor hell a fury like a MAGA woman scorned.” and Mr Trump responded to this treachery by attacking her in a post on his ever-entertaining Truth Social platform, vowing to have her “primaried” (denied a place on the Republican ticket for the mid-term congressional elections in November 2026).  As recent Republican primaries have demonstrated, Mr Trump continues to hold the party in his thrall and MTG might have expected to suffer the same fate.  Accordingly, she resigned her seat so Mr Trump can treat that as a victory although she became what Lyndon Johnson (LBJ, 1908–1973; VPOTUS 1961-1963 & POTUS 1963-1969) called “outside the tent” (his argument being often it was preferable to have malcontents “inside the tent pissing out rather than outside pissing in”).

Marjorie Taylor Greene in happier times.

Outside the tent, the scorned MTG renewed her attacks.  Most displeased at US military action against Iran, she called for the cabinet to invoke the Twenty-fifth Amendment to the constitution and remove the president from office (on the grounds of physical or mental incapacity) and, in a rhetorical flourish, suggested the Republican Party should be “burned to the ground.”  That was good but she also provided a critique of the administration’s tactic of “rolling out distractions”, calling the Pentagon’s release of “UFO (Unidentified Flying Object) files” as “look at the shiny object”, propaganda, placed in the public domain to divert public attention from matters such a high gas (petrol) prices, inflation and foreign military operations.  She dismissed the “UFO files” (the Pentagon prefers the nerdier UAP (Unidentified Anomalous Phenomena)) as revealing “nothing” and said the release was a mere strategic diversion, the administration knowing news outlets would think it a “sexy” topic that would displace gas and egg prices from the headlines and hopefully encourage the usual suspects in the public arena to start arguing about flying saucers.  Her core point was instead of publishing “UFO files” containing nothing substantive, the administration should fully disclose the Epstein files with no redactions beyond what was necessary to “protect the victims”.

Marjorie Taylor Greene, post MAGA.

President Trump said he’d directed the Pentagon to make available on their website 161 (with more to come) files “related to alien and extraterrestrial life, unidentified aerial phenomena (UAP), and unidentified flying objects (UFOs)", because of “the tremendous interest shown”.  Of course, as MTG pointed out, there is also “tremendous interest” in what’s as yet unseen in the Epstein files.  What MTG claimed was the public’s “tremendous interest” is seeing “names named” in the Epstein files was in conflict with the equally “tremendous interest” Mr Trump told her his “friends” had in the information remaining suppressed.  According to her, Mr Trump asked her to remove her support from releasing the Epstein files because placing them in the public domain would “expose and hurt ‘good people’ he knew at Mar-a-Lago”.  That clash of interests hasn’t gone away so while it can’t be predicted whether it will involve the White House’s new ballroom or some other “shiny object”, more distractions may be expected.

Of political distraction

In political science, “distraction” is used in two ways.  The first sense describes forces or events which operate to divert a government’s attention from the matters on which they intended to focus.  Sometimes, this can happen because external events impose themselves or it can be a product of the attention of those in government being drawn to “other matters”.  The most amusing of these are personal vendettas which can assume a life of their own but they can involve just about anything.  The more interesting “political distractions” are those governments, parties or individual politicians “manufacture” to divert public attention away from damaging scandals, corruption, policy failures or unpopular legislation.  As one might imagine, given those imperatives, politicians often feel the need to distract the press and public for the public from thinking or talking about their many failings.  The orthodox approach among political scientists is to list diversions in six categories:

(1) Toss a dead cat on the table.  This describes the tactic of suddenly introducing an outrageous, shocking or highly controversial topic into the public arena, something designed to force the media and public to become interested in the new matter and forget or at least neglect whatever damaging discussion was dominating news cycle.  Aspects of the “culture wars” are dependable dead felines which is why matters such as trans-women’s participation in women’s sport do seem often to “crop up” when a politician’s poll-numbers are looking dire.

(2) Take out the trash.  The polite term for TotT is “Strategic Timing” which describes announcing policies likely to be unpopular policies or controversial executive orders on days when public attention is guaranteed to be fixed elsewhere, such as during big sporting events or during major holidays.  The trick to a successful execution of TotT is just to do it without leaving a “paper trail” (which can now be electronic).  That was a mistake made a certain bureaucrat in the UK government who, within minutes of the second jet hitting New York’s World Trade Center on 9/11 (11 September, 2001), sent a memorandum to her department head suggesting “It's now a very good day to get out anything we want to bury.”  What was meant by that was that the coverage of the terrorist attacks would “swamp” just about everything else, meaning the government wouldn’t have to try to “defend the indefensible”.

(3) Tail Wagging the Dog: In political science this tactic is glossed as “Diversionary Foreign Policy” and refers to governments initiating or escalating foreign conflicts, border tensions, or military action to create the “rally 'round the flag” effect and divert attention from domestic matters which are proving tiresome.  Cases studies of “wagging the dog” are numerous but in the case of nations inclined often to embark upon foreign military actions, it can be difficult to be sure a certain venture is an example or just “business as usual” foreign policy doctrine in action.  When, in August 1998, Bill Clinton (b 1946; POTUS 1993-2001) ordered a missile strike on the al-Shifa pharmaceutical factory in Sudan, that was claimed by the White House to be based on “solid intelligence” the facility was (1) connected with Osama bin Laden’s (1957-2011) al-Qaeda terrorist group (1957-2011) and was “manufacturing or storing the VX nerve agent”.  Although a successful military operation (ie the factory was destroyed with a low civilian casualty toll), the administration was forced subsequently to concede the intelligence was “not as solid as first portrayed”.  In Sudan, the locals had few doubts about the president’s motivation, the Monica Lewinsky (b 1973) scandal at the time dominating the US news cycle.

Distracting: English model Penny Lane (b 1991), Miami Swim Week, June 2026.  Her "catwalk strut" in a black, cut-out monokini with a matrix of thin, horizontal straps slashing across the midriff was the sensation of the show. 

(4) Scapegoating.  Although it’s the always reliable “blame the Jews” which is the standard template for scapegoating, the formula is adaptable to circumstances which can extend from religion & ethnicity (the way the Jews are exploited containing elements of both) to occupational categories, social class, political alignment and more.  Scapegoating can be a handy device of distraction when managing disquiet over issues such as unemployment, failing infrastructure, the spread of disease, crime, urban congestion, economic difficulties, rising prices or the weather (it really has been done).  Of late, the perfect scapegoats have been “illegal migrants” (often clipped to “illegals”), now in ample supply.

(5) Culture Wars.  Culture wars long pre-date Antiquity but in their modern sense were really a creation of the left, political parties (labour, socialist etc) which, even though for decades rarely being in power, were able in many places to become the central dynamic of the political process by “setting the agenda” some of their ideas becoming the dominant orthodoxy.  However, the right stumbled upon culture wars after the re-orientation of Western economies to the neo-Liberal model which tended to damage the interests of the working class.  What distractions like the culture wars (abortion, guns, right to drive huge pick-up trucks etc) offered to the right was the intoxicating prospect of persuading the working class to vote contrary to their own economic interest.  Threats to a way of life (trans people, climate change theories etc) have been added as culture war theatres as they proved to have traction.

(6) Flooding the Zone.  In the pre-digital age, this was called “drowning them in paperwork” which, although a mixed metaphor, conveyed well the notion of providing so much data it was impossible effectively to process.  In the age of social media, the technique has had to be adjusted because there are now some who will ignore the distraction and relentlessly focus of a single issue of interest but it does still work, advances in AI (artificial intelligence) meaning it’s now possible to release huge tranches of “redacted documents”.  At the micro level, the principle can be used by issuing literally dozens of executive orders (some of which the administration may have no intention of effecting and exist only as “sacrificial devices” in order to divert attention from a certain order.  Of course, just as AI can be a shield, it can also be a weapon, journalists and others now able to apply a Bot to a tranche, enabling in a short time the sort of analysis which would take a team of humans months or even years.

The ultimate usual suspect: Noam Chomsky's thoughts on distraction

In full flight: Noam Chomsky (left) discussing something with Jeffrey Epstein (right) while flying somewhere on a private jet.  Professor Chomsky is believed “deeply to regret” his association with Epstein, a man he once described as a “highly valued friend”.   The image was released by the US DoJ (Department of Justice).

Linguistics theorist & public intellectual Professor Noam Chomsky (b 1928) has for decades been something of an institution of the left, his critique of the policies of the US government in most aspects unchanging yet still attracting interest with each iteration, despite much of the mainstream media in the US maintaining what was, in effect, a ban on him appearing.  Unlike his work in structural linguistics, the complexities of which were understood by a relative few, Chomsky’s political writings were more accessible, something which some criticism from political scientists and those specializing in international relations who found his “elegant reductionism” just a form of simplification for mass-market appeal; political scientists much prefer the arcane.  Chomsky regards the tactics of distraction as tools in the strategy of manipulation and regards the art and science of distraction as the most significant of the ten vectors of manipulation practiced by the “political class” (political operatives and the news media).

(1) The strategy of distraction.  The primary element of social control is the tool of distraction, used to divert public attention issues and changes determined by political and economic elites; the most common tactic is the “flood”: “flooding” people with continuous distractions and insignificant information.  Distraction strategy is also essential to limit or even prevent public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics: “Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance.  Keep the public busy, busy, busy, no time to think.”

(2) Create problems, then offer solutions.  This method is also called “problem–reaction-solution.”  It creates a problem, a “situation” that will induce some reaction in the audience and, in time, will see them demanding a “solution”.  Examples include allowing urban violence to spread or intensify (if necessary, agents of the state can even arrange the attacks), then responding to demands for “security” by passing laws allowing a harsh crackdown and restrictions on social rights.  Such a tactic can augment a manufactured “economic crisis”, one of the solutions being a reduction in spending on public services, even to the point of their widespread disestablishment.

(3) Gradualism.  The “gradual strategy” is a form of the “thin end of the wedge” and is a way of eventually achieving something which would have been unacceptable had there been an attempt to implement the change is “one hit”.  What’s done is that measures are applied gradually over years or even decades, the public acting like the tale of the frog in the pot of water being slowly brought to the boil.  That famous example turned out not to be how frogs react to gradually increasing water temperature but, in the West, it’s something like the way the radically new socio-economic conditions of neo-liberalism were imposed during the 1980s and 1990s.  Had the architects attempted to impose at once what proved to be the eventual outcome, the public would likely not have accepted the change.

(4) Deferment.  This is a “long game” tactic, the theory being a way to have the public accept an unpopular policy is to present it as “painful but necessary”, the psychology behind that being the notion it’s more palatable to accept a future sacrifice than an immediate slaughter.  Intriguingly, deferment is said to be effective because there is much to suggest there’s a general public belief “everything will be better tomorrow” and that the sacrifice suggested will finally be avoided.  That may sound surprising but the findings are said to be “solid” and mean people “get used to” the inevitability of the change and, “with a sense of resignation”, will accept things.

(5) Infantilism.  The theory (adopted also in many forms of advertising) is that if information is presented in a way one might to a child of twelve, (in other words as if addressing an adult with a mentally deficiency), the recipient will digest it with the lack of critical sense typical in a child of that age.  Not all political scientists are convinced this approach works in matters of public policy but its success in the marketing of at least certain products is acknowledged.

(6) Emotional appeals work better than anything analytic.  The idea is that stressing the emotional aspect of something can be effective because it tends to induce a “short-circuiting” of a recipient’s capacity for rational analysis, and finally to the critical sense of the individual.

(7) Keep the public in ignorance and mediocrity.  The object is to make the public incapable of understanding the technologies and methods used to control and enslavement.  Most obviously, this is achieved by keeping the quality of education provided to the lower social classes at a most mediocre level, ensuring a wide “ignorance gap” exists between them and the hegemonic class.  Instead of knowledge, the lower classes are given diversions such as reality TV and an endless diet of football matches.

(8) Self-identification of the lower classes with ignorance.  Apparently, this wasn’t something anticipated by the theorists but among sub-sets of the marginalized class, what evolved was a kind of “cult of ignorance” in which being uneducated and vulgar is fashionable and a form of class solidarity, toxic masculinity said by some sociologists to be a modern manifestation.

(9) Strengthen a sense of self-blame.  By definition, if individuals blame themselves for their misfortunes, they won’t blame the government and expect solutions to be provided although, impressionistically, it would seem demands often are made of governments regardless of a misfortune’s cause.  Still, if individual blames themselves, (failure of effort or ability), the hope is instead of rebelling against the economic system, the individual descends into an acquiescent insensibility and hopefully a state of depression which tends to inhibit getting out of bed, let getting ideas about staging a revolution.

(10) Knowledge is power.  Just because something is a cliché doesn’t mean it’s not true and in recent decades there does seem to have been a growing gap between knowledge in public hands and that owned and operated by the power elite.  The system of control has developed a sophisticated understanding of human beings, both physically and psychologically meaning mechanisms of control can now be more targeted.  There were optimistic types who believed placing AI (artificial intelligence) capabilities in the hands of the masses might redress this imbalance but there seem little to suggest the technology is doing anything other than strengthening the existing hegemony.