Zephyr

Zephyr (pronounced zef-uhr (U) or zef-er (non-U))

(1) A gentle, mild breeze, considered the most pleasant of winds.

(2) By extension, any of various things of fine, light quality (fabric, yarn etc), most often applied to wool.

(3) In the mythology of Antiquity, the usual (Westernised) spelling of Ζεφυρος (Zéphuros or Zéphyros), the Greek and Roman god of the west wind, son of Eos & Astraeus and brother of Boreas; the Roman name was Zephyrus, Favonius.

(4) As a literary device, the west wind personified which should be used with an initial capital letter.

(5) In the mythology of Antiquity, as Zephyrette, a daughter of Aeolus; a tiny female spirit of the wind. 

(6) A model name used on cars of variable distinction produced by the Ford Motor Company (FoMoCo) and sold under the Ford, Mercury & Lincoln brands.

(7) A type of soft confectionery made by whipping fruit and berry purée (mostly apple purée) with sugar and egg whites, to which is added a gelling agent such as pectin, carrageenan, agar, or gelatine.  Often called zefir, the use was a semantic loan from the Russian зефи́р (zefír). 

Circa 1350: From the Middle English zeferus & zephirus, from the Old English zefferus, from the Latin zephyrus, from the Ancient Greek Ζέφυρος (Zéphuros or Zéphyros) (the west wind), probably from the Greek root zophos (the west, the dark region, darkness, gloom).  The Latin Zephyrus was the source also of zéphire (French), zefiro (Spanish) and zeffiro (Italian).  The feminine form zephyrette (capitalised and not) is rare and the alternative spellings were zephir & zefir, the latter (in the context of food) still current.  The casual use in meteorology dates from circa 1600 and the meaning has shifted from the classical (something warm, mild and occidental) to now be any gentle breeze or waft where the wish is to suggest a wind not strong and certainly not a gust, gale, cyclone, blast, typhoon or tempest.  Zephyr is a noun & verb, zephyred is a verb & adjective, zephyring is a verb and zephyrous, zephyrlike & zephyrean are adjectives; the noun plural is zephyrs.  The adverb zephyrously is non-standard.

Cupid and Psyche (1907) by Edvard Munch (1863–1944).

In Greek mythology, Ζεφυρος (transliterated as Zéphuros or Zéphyros) was the god of the west wind, one of the four seasonal Anemoi (wind-gods), the others being his brothers Notus (god of the south wind), Eurus (god of the east wind) and Boreas (god of the east wind).  The Greek myths offer many variations of the life of Zephyrus, the offspring of Astraeus & Eos in some versions and of Gaia in other stories while there were many wives, depending on the story in which he was featured.  Despite that, he’s also sometimes referred to as the “god of the gay”, based on the famous tale of Zephyrus & Hyakinthos (Hyacinthus or Hyacinth).  Hyacinth was a Spartan youth, an alluring prince renowned for his beauty and athleticism and he caught the eye of both of both Zephyrus and Apollo (the god of sun and light) and the two competed fiercely for the boy’s affections.  It was Apollo whose charms proved more attractive which left Zephyrus devastated and in despair.  One day, Zephyrus chanced upon the sight of Apollo and Hyacinth in a meadow, throwing a discus and, blind with anger, sent a great gust of wind at the happy couple, causing the discus to strike Hyacinth forcefully in the head, inflicting a mortal injury.  Stricken with grief, as Hyacinth lay dying in his arms, Apollo transformed the blood trickling to the soil into the hyacinth (larkspur), flower which would forever bloom in memory of his lost, beautiful boy. Enraged, Apollo sought vengeance but Zephyrus was protected by Eros, the god of love, on what seems the rather technical legal point of the intervention of Zephyrus being an act of love.  There was however a price to be paid for this protection, Zephyrus now pledged to serve Eros for eternity and the indebted god of the west wind soon received his first task.  There are other tales of how Cupid and Psyche came to marry but in this one, with uncharacteristic clumsiness, Cupid accidently shot himself with one of his own arrows of love while gazing upon the nymph Psyche and it was Zephyrus who kidnapped her, delivering his abducted prize to Cupid to be his bride.

Chloris and Zephyr (1875) by William-Adolphe Bouguereau (1825-1905), Musee des Beau-Arts of the Musées Mulhouse Sud Alsace.

Zephyros was in classical art most often depicted as a handsome, winged youth and a large number of surviving Greek vases are painted with unlabeled figures of a winged god embracing a youth and these are usually identified as Zephyros and Hyakinthos although, some historians detecting detail differences list a number of them as being of Eros (the god of Love) with a symbolic youth.  Although sometimes rendered as a winged god clothed in a green robe and crowned with a wreath of flowers, in Greco-Roman mosaics, Zephyros appears usually in the guise of spring personified, carrying a basket of unripened fruit.  In some stories, he is reported to be the husband of Iris, the goddess of the rainbow and Hera’s messenger and in others, Podarge the harpy (also known as Celano) is mentioned as the wife of Zephyrus but in most of the myths he was married to Chloris.  Chloris by most accounts was an Oceanid nymph and in the tradition of Boreas & Orithyia and Cupid and Psyche, Zephyrus made Chloris his wife by abduction, making her the goddess of flowers, for she was the Greek equivalent of Flora and, living with her husband, enjoyed a life of perpetual spring.

Standardized wind: The Beaufort wind force scale

With strategically placed palms, Lindsay Lohan resists a zephyr's efforts to induce a wardrobe malfunction, MTV Movie Awards, Los Angeles, 2008 (left) which may be C&Ced (compared & contrasted) with the stronger breeze (probably 3-4 on the Beaufort Scale) disrupting the modern art installation that is Donald Trump's (b 1946; US president 2017-2021 and since 2025) hair (right).

Beaufort Wind Scale, circa 1865.

The Beaufort wind force scale was devised because the British Admiralty was accumulating much data about prevailing weather conditions at spots around the planet where the Royal Navy sailed and it was noticed there was some variation in way different observers would describe the wind conditions.  In the age of sail, wind strength frequency and direction was critical to commerce and warfare and indeed survival so the navy needed to information to be as accurate an consistent as possible but in the pre-electronic age the data came from human observation, even mechanical devices not usually in use.  What Royal Navy Captain (later Rear Admiral) Sir Francis Beaufort 1774–1857) early in nineteenth century noticed was that a sailor brought up in a blustery place like the Scottish highlands was apt to understate the strength of winds while those from calmer places were more impressed by even a moderate breeze, little more than what a hardy Scots sold salt would call a zephyr.  Accordingly, he developed a scale which was refined until formally adopted by the Admiralty during the 1930s after he’d been appointed Hydrographer of the Navy.  The initial draft reflected the functional purpose, the lowest rating describing the sort of gentle zephyr which was just enough to enable a ship's captain slowly to manoeuvre while the highest was of the gale-force winds which would shred the sails.  As sails gave way to steam, the scale was further refined by referencing the effect of wind upon the sea rather than sails and it was adopted also by those working in shore-based meteorological stations.  In recent years, categories up to 17 have been added to describe the phenomena described variously as hurricanes, typhoons & cyclones.

The National Biscuit Company's Zephyrettes, circa 1915.

In the mythology of Antiquity, Zephyrette was a daughter of Aeolus and a tiny female spirit of the wind.  That the nymph's name was early in the twentieth century appropriated by the National Biscuit Company (1898–1971, Nabisco (1971–1985) & RJR Nabisco (1985–1999) and now a subsidiary of Mondelēz International) to describe a light, crisp cracker, recommended to be used for hors d'oeuvres might outrage feminists studying denotation and connotation in structural linguistics and the more they delve, the greater will be the outrage.  Mostly, the word "zephyr" now is used by novelists and poets because while indicative of the force of a wind, it's not defined and is thus not a formal measure so what's a zephyr in one poem might be something more or less in another.  In other texts, such inconsistencies might be a problem but for the few thousand souls on the planet who still read poetry, it's all part of the charm.

For good & bad: FoMoCo's Zephyrs

Lincoln Zephyr V12, 267 cubic inches (4.4 litre).  It was the last of the American V12s.

In the inter-war era, the finest of the big American cars, the Cadillacs, Lincolns, Packards and Duesenbergs, offered craftsmanship the equal of anything made in Europe and engineering which was often more innovative.  The 1930s however were difficult times and by mid-decade, sales of the big K-Series Lincolns, the KA (385 cubic inch (6.3 litre) V8) and KB (448 cubic inch (6.3 litre) V12) were falling.  Ford responded by designing a smaller, lighter Lincoln range to bridge the gap between the most expensive Ford and the lower-priced K-Series Lincolns, the intention originally to power it with an enlarged version of the familiar Ford V8 but family scion Edsel Ford (1893–1943; president of the Ford Motor Company (FoMoCo), 1919-1943), decided instead to develop a V12, wanting both a point of differentiation and a link to K-Series which had gained for Lincoln a formidable reputation for power and durability.  Develop may however be the wrong word, the new engine really a reconfiguration of the familiar Ford V8, the advantage in that approach being it was cheaper than an entirely new engine, the drawback the compromises and flaws of the existing unit were carries over and in some aspects, due to the larger size and greater internal friction, exaggerated.

Lincoln Zephyr V12, 292 cubic inches (4.8 litre).

The V12 however was not just V8 with four additional pistons, the block cast with a vee-angle of 75^o rather than the eight’s 90^o, a compromise between compactness and the space required for a central intake manifold and the unusual porting arrangement for the exhaust gases.  The ideal configuration for a V12 is 60^o and without staggered throws on the crankshaft, the 75^o angle yielded uneven firing impulses, although, being a relatively slow and low-revving unit, the engine was felt acceptably smooth.  The cylinder banks used the traditional staggered arrangement, permitting the con-rods to ride side-by-side on the crank and retained the Ford V-8’s 3.75 inch (90.7 mm) stroke but used a small bore of just 2.75 inches (69.75 mm), then the smallest of any American car then in production, yielding a displacement of 267 cubic inches (4.4 litres), a lower capacity than many of the straight-eights and V8s then on the market.

Because the exhaust system was routed through the block to four ports on each side of the engine, cooling was from the beginning the problem it had been on the Ford V8 but on a larger scale.  Although the cooling system had an apparently impressive six (US) gallon (22.7 litre) capacity, it quickly became clear this could, under certain conditions, be marginal and the radiator grill was soon extended to increase airflow.  Nor was lubrication initially satisfactory, the original oil pump found to be unable to maintain pressure when wear developed on the curfaces of the many bearings; it was replaced with one that could move an additional gallon (3.79 litre) a minute.  Most problems were resolved during the first year of production and the market responded to the cylinder count, competitive price and styling; after struggling to sell not even 4000 of the big KAs in 1935, Lincoln produced nearly 18,000 Zephyrs in 1936, sales growing to over 25,000 the following year.  Production between 1942-1946 would be interrupted by the war but by the time the last was built in 1948, by which time it had been enlarged to 292 cubic inches (4.8 litre (there was in 1946, briefly, a 306 cubic inch (5.0 litre) version) over 200,000 had been made, making it the most successful of the American V12s.  It was an impressive number, more than matching the 161,583 Jaguar built over a quarter of a century (1971-1997) and only Daimler-Benz has made more, their count including both those used in Mercedes-Benz cars and the the DB-60x inverted V12 aero-engines famous for their wartime service with the Luftwaffe and the Mercedes-Benz T80, built for an assault in 1940 on the LSR (Land Speed Record).  Unfortunately, other assaults staged by the Third Reich (1939-1945) meant the run never happened but the T80 is on permanent exhibition in the factory's museum in Stuttgart so viewers can ponder Herr Professor Ferdinand Porsche's (1875–1951) pre-war slide-rule calculations of a speed of 650 km/h (404 mph) (not the 750 km/h (466 mph) sometimes cited).

1939 Lincoln-Zephyr Three Window Coupe (Model Code H-72, 2500 of which were made out of the Zephyr’s 1939 production count of 21,000).  It was listed as a six-seater but the configuration was untypical of the era, the front seat a bench with split backrests, allowing access to the rear where, unusually, there were two sideways-facing stools.  In conjunction with the sloping roofline, it was less than ideal for adults and although the term “3+2” was never used, that’s probably the best description.  The H-72 Three Window Coupe listed at US$1,320, the cheapest of the six variants in the 1939 Zephyr range.

It may sound strange that in a country still recovering from the Great Depression Ford would introduce a V12 but the famous “Flathead” Ford V8 was released in 1932 when economic conditions were at their worst; people still bought cars.  The V12 was also different in that although a configuration today thought of as exotic or restricted to “top of the line” models, for Lincoln the Zephyr was a lower-priced, mid-size luxury car to bridge a gap in the corporate line-up.  Nor was the V12 a “cost no object” project, the design using the Flathead’s principle elements and while inaccurate at the engineering level to suggest it was the “Ford V8 with four cylinders added” the concept was exactly that and if the schematics are placed side-by-side, the familial relationship is obvious.  Introduced in November 1935 (as a 1936 model), the styling of the Lincoln Zephyr attracted more favourable comment than Chrysler’s Airflows (1934-1937), an earlier venture into advanced aerodynamics (then known as “streamlining”) and the name had been chosen to emphasize the wind-cheating qualities of the modernist look.  With a raked windscreen and integrated fenders, it certainly looked slippery and tests in modern wind tunnels have confirmed it indeed had a lower CD (drag coefficient) than the Airflows which looked something like unfinished prototypes; the public never warmed to the Airflows, however accomplished the engineering was acknowledged to be.  By contrast, the Zephyrs managed to cloak the functional efficiency in sleek lines with pleasing art deco touches; subsequently, New York’s MOMA (Museum of Modern Art) acknowledged it as “the first successfully streamlined car in America”.  So much did the style and small V12 capture the headlines it was hardly remarked upon that with a unitary body, the Zephyr was the first Ford-made passenger vehicle with an all-steel roof, the method of construction delivering the required strength at a lighter weight, something which enabled the use of an engine of relatively modest displacement.

The American Home Front 1941-1942 (2006) by Alistair Cooke (1908-2004),  The cover illustration was of him filling up the Zephyr's V12, Pasadena, California, 1942.

In 1942, just after the US had entered the war (thereby legitimizing the term “World War II” (1939-1945)) the expatriate (the apocope “expat” not in general use until the 1950s when Graham Greene's (1904-1991) novel The Quiet American (1955) appears to have given it a boost) UK-born US journalist Alistair Cooke began a trip taking from Washington DC and back, via Virginia, Florida, Texas, California, Washington state and 26 other states, purchasing for the project a 1936 Lincoln Zephyr V12, his other vital accessories five re-tread tyres (with the Japanese occupation of Malaya, rubber was in short supply and tyres hard to find), a gas (petrol) ration coupon book and credentials from his employer, the BBC (British Broadcasting Corporation).  It was a journalist’s project to “discover” how the onset of war had changed the lives of non-combatant Americans “on the home front” and his observations would provide him a resource for reporting for years to come.  Taking photographs on his travels, he’d always planned to use the material for a book but, as a working journalist during the biggest event in history, it was always something done “on the side” and by the time he’d completed a final draft it was 1945 and with the war nearly over, he abandoned the project, assuming the moment for publication had passed.  It wasn’t until two years after his death that The American Home Front 1941-1942 (2006) was released, the boxed manuscript having been unearthed in the back of a closet, under a pile of his old papers.

Cooke had a journalist’s eye and the text was interesting as a collection of unedited observations of the nation’s culture, written in the language of the time.  In the introduction Cooke stated: “I wanted to see what the war had done to the people, to the towns I might go through, to some jobs and crops, to stretches of landscape I loved and had seen at peace; and to let the significance fall where it might.”  During his journey, he interviewed many of the “ordinary Americans” then traditionally neglected by history (except when dealt with en masse), not avoiding contentious issues such as anti-Semitism and racism but also painted word-pictures of the country through which he was passing, never neglecting to describe the natural environment, most of it unfamiliar to an Englishman who’d spent most of his time in the US in cities on the east and west coasts.  As a footnote, although the Zephyr’s V12 engine has always been notorious for the deficiencies in its cooling system, at no time during the journey did Cooke note the car overheating so either the radiator and plumbing did the job or he thought the occasional boil-over so unremarkable he made no remark. 

1969 Ford (UK) Zephyr Zodiac Mark IV.

Lincoln ceased to use the Zephyr name after 1942, subsequent V12 cars advertised simply as Lincolns, distinguished in name only by the coachwork.  The Zephyr badge was in 1950 revived by Ford of England for their line of mainstream family cars, augmented after 1953 by an up-market version called the Zodiac, noted for its bling.  The first three generations (1950-1966) were well-regarded (the Mark III (1962-1966) in most ways a superior car to the contemporary US Ford Falcon) and enjoyed success in both the home and export markets but the Mark IV (1966-1972), despite a tantalizingly advanced specification and offering a lot of interior space and external metal for the money, proved so ghastly the name was retired when the range was replaced with something (the Mark 1 Granada (1972-1977) which was on paper less ambitious but was, on the road, much superior.  Not having suffered the tainted Mark IV Zephyrs, Ford felt it safe to recycle the Zephyr name in the US, firstly on the bland Mercury clone (1978-1983) of the (US) Ford Fairmont and finally, for two seasons (2005-2006), on an undistinguished Lincoln which with some haste was re-branded "MKZ".  On either side of the Atlantic, there have been no Zephyrs since.

 

1962 Ford Galaxie 500/XL Sunliner Convertible 390 (left), 1967 Ford Zodiac Executive (centre) and 1974 Leyland P76 V8 Executive (right). 

The Mark IV Zodiac's wheel covers (the design concept known as "starburst") had first been seen in the US on the 1962 Ford Galaxie and for Detroit's colonial outposts the use of components, years after they'd been discontinued in the US, was common.  In Australia, for the Fairlane and LTD, Ford at various times used the wheel covers introduced on the 1969 & 1970 Thunderbird (replacing the former with something flatter after owners reported vulnerability to damage from curbsides so either Australians were less competent at parking or the guttering designs used by cities was different) and some were still being fitted as late as 1982.  At least that was within the corporate family.  in 1973, Leyland Australia clearly so liked what ended up on the Zodiac they pinched the idea for the ill-fated P76 (1973-1976).  God punishes those who violate his seventh commandment but in fairness to Leyland (even in retrospect they need all the help they can get), the "starburst" motif had long been popular for wheelcovers, hubcaps (there is a difference) and aluminum wheels.

Starburst sea anemone (left), Kelsey-Hayes cast aluminum wheel for 1967 C2 Chevrolet Corvette (centre), the five-stud (option code N89) version unique to the 1967 range, replacing the knock off version (option code P48, 1963-1966) which had to be retired when US regulators passed rules restricting the use of the centre-lock, knock-off hubs.  To conceal the five studs, there was a "centre cap" (ie a hubcap in the classic sense) in the style of the wheel and these colloquially are known as "starbursts" (right).  The Corvette's wheels were manufactured by Western Wheel Corporation (a division of Kelsey-Hayes).

As a noun & verb, “starburst” widely has been used in slang and commerce but its origin is owed to astronomers of the 1830s and in the field it’s been used variously to describe (1) a violent explosion, or the pattern (likened to the shape of a star) supposed to be made by such an explosion and (2) a region of space or period of time (distinct concepts for this purpose) with an untypically or unexpectedly high rate of star formation.  In SF (science fiction), starbursts can be more exotic still and have described machines from light-speed propulsion engines to truly horrid doomsday weapons.  In typography, a starburst is a symbol similar in shape to an asterisk, but with either or both additional or extended rays and it’s used for a brand of fruit-flavored confectionery, the name implying the taste “explodes” in the mouth as one chews or sucks.  In corporate use, starburst is slang for the breaking up of a company (or unit of a company) into a number of distinct operations and in software it was in the early 1980s used as the brand name of an application suite (based around the Wordstar word-processor) which was (along with Electric Office) one of the first “office suites”, the model Microsoft would later adopt for its “Office” product which bundled, Word, Excel, the dreaded PowerPoint and such.  It was the name of a British made-portable surface-to-air missile (MANPADS) produced in the late twentieth century, in botany it’s a tropical flowering plant (Clerodendrum quadriloculare), the term applied also to a species of sea anemone in the family Actiniidae and, in human anatomy, certain cell types (based on their appearance).  In photography, the “starburst effect” refers to the diffraction spikes which radiate from sources of bright light.

 

2006 Lincoln Zephyr.

 

Available only in 2005-2006 before it was “refreshed” and renamed MKZ (2007-2012), the Lincoln Zephyr picked up its styling cues from a concept car displayed at the 2004 New York International Auto Show although with the lines tempered for production-line reality.  In a sign of the times, it replaced the rear wheel drive (RWD), V6 & V8 powered LS sedan (2000-2006, with one model sharing showrooms with the Zephyr for its final year) which had been well-reviewed in press reports but never succeeded as a challenger to the BMW 5-Series and Mercedes-Benz E-Class.  The twenty-first century Zephyr wasn’t a “bad” car in the sense the word is attached to the English Mark IV Zephyr & Zodiac but it was bland and built on the Mazda CD3 front wheel drive (FWD) platform which provided the underpinnings for also the Mazda 6, Ford Fusion and Mercury Milan; despite Lincoln’s efforts, had it not had the badges, most would have assumed the Zephyr was a fancy Ford or a Mercury, so closely did it resemble both.  Struggling to find some point of differentiation, journalists always mentioned the wood trim in the interior was “real timber”, quoting with approval from the document in the press-pack: “Ebony or maple wood inserts”.  Even that wasn't enough to persuade many it was worth some US$30,000, a US$6000-odd premium over the substantially similar Mercury Milan Premier V6.  It did though undercut by US$4000 what a basic V6 LS has cost the year before so the price of entry to Lincoln ownership became less but that also brought the usual marketing conundrum: “Lowering the price increases sales but tarnishes the perception of the brand as a prestige product”.

 

2012 Lincoln MKZ.

There was also the name.  The original Lincoln Zephyr had existed only between 1935-1942 and, except a as niche among collectors, had long ago faded from public consciousness, the same phenomenon which made the choice of “Maybach” by Mercedes-Benz so curious; Toyota’s decision to create “Lexus” was a much better idea and perhaps an indication Japanese MBAs were better informed than German MBAs.  For 2007 the Zephyr was renamed MKX and even that “naming strategy” (now an MBA fixation) may not within the corporation been well-communicated because initial suggestions for pronunciation included “Mark 10” & “Mark X”, picking up on the (actually quite muddled) history of Lincoln's “Mark” cars which, off & on, existed between 1956-1998 (although the label was in 2006-2007 revived for a pick-up truck(!)).  Neither caught on and before long, like everyone else, company executives were saying “em-kay-zee”.  The “Mark” moniker would have been tempting because, as the “Zephyr affair” demonstrated, despite a history stretching back to 1917, the only Lincoln brand names with any traction in the public imagination are “Continental” and “Mark something”.  When MKZ production ended in 2012, the demise wasn’t so much unlamented as unnoticed.

Ficelle

Ficelle (pronounced fis-elle or fis-elle-ah (French))

(1) A variant of baguette (a type of French bread), similar in composition and appearance except much thinner.

(2) String or twine (in French), used literally & figuratively.

(3) In literary theory, a confidant (a confidante if a female), whose role within the text is to elicit information, conveyed to the reader without narratorial intervention

1880s: From the French ficelle (string; twine), from the Old French ficel, & ficelle (small cord; thread), probably from the Vulgar Latin filicella, from fibrilla, a diminutive form of fibra (fiber; filament) from fīlum (thread).  The French phrase ficelles du metier (tricks of the trade) appears of the in the form apprendre les ficelles du metier which translates best as “to learn the ropes”.  The French verb ficeler translates as “to tie up, to truss”.  In French, as well as the literal meanings (of string and certain breads), ficelle also has figurative uses.  It can be used to refer to a subtle trick or stratagem but it’s most popular as an allusion to “string pulling”, suggesting “behind the scenes” manipulation or “back channel” deals.  In English, it evolved to enjoy two niches: (1) in literary theory and (2) in culinary and artisanal bakery use.  Ficelle is a noun & verb; the noun plural is ficelles.

In literary theory, a ficelle is the confidant character whose role within the text is to elicit information, conveyed to the reader without narratorial intervention.  The term was introduced by the author Henry James (1843–1916) who used the word in the sense it appeared in French théâtre de marionnettes (marionette theatre) to refer to the strings with which the puppeteer manipulated their puppets.  What James wanted was a word to inhabit the literary grey area between the confidant and the narrator, his idea being the character in a novel who is presented as the friend of another but whose purpose as a literary device was to be the “friend of the reader”, imparting vital information without the disruptive intervention of a narrator.

Cady Heron (Lindsay Lohan (b 1986)) & Karen Smith (Amanda Seyfried (b 1985)) in Mean Girls (2004),  Cady Heron was an unusual ficelle in that as the protagonist, she was also a confidante and narrator.

The society masseuse Mrs Heaney in the tragi-comedy of manners The Custom of the Country (1913) by US novelist & interior decorator Edith Wharton (1862–1937) was a ficelle.  Acting as a kind of mentor and even a surrogate mother to Ms Spragg, she uses her keen (but remote) observation of New York’s high society to live a kind of vicarious existence in those circles through the young protagonist, but Wharton’s literary purpose was to use her to flesh out the text with facts helpful to the reader’s understanding.  The classic ficelle however was James's own Maisie Farange in What Maisie Knew (1897) the naive but preternaturally wise child in whom the warring parents, step-parents and lovers casually confide, and through whose eyes the story is told.  There can be overlap in the literary roles of confidant, narrator and ficelle (Lindsay Lohan’s Cady Heron in Mean Girls (2004) has elements of all three) but according to literary theory (1) a ficelle usually is a confidant but must not be a narrator, (2) a confidant can be a narrator if not a ficelle.  In the literary tradition Cady Heron was an untypical protagonist in that most confidants have only a marginal role in the plot, their main function to listen to the intimate feelings and intentions of the protagonist; someone like Horatio in William Shakespeare’s (1564–1616) Hamlet (circa 1600) or the Sir Arthur Conan Doyle’s (1859–1930) Dr Watson who was the “sounding board” for Sherlock Holmes.

They heard, and were abash'd, and up they sprung (Book 1, line 331).  Illustration by French printmaker & illustrator Gustave Doré (1832–1883) from an 1866 edition of John Milton's (1608-1674) Paradise Lost (1667) edited by US journalist & historian Henry Walsh (1863–1927).

The narrator has a longer tradition and was one of the features of Greek theatre and both Plato (circa 427-348 BC) and Aristotle (384-322 BC) defined three types: (1) the speaker or poet (or any kind of writer) who uses his own voice, (2) one who assumes the voice of another person or persons, speaking in a voice not his own and (3) one who uses a mixture of his own voice and that of others.  In both drama and fiction there are countless examples of each technique but authors could combine the modes, all three appearing in John Milton’s Paradise Lost: Milton begins in his own voice in the first person to invoke the “Heavenly Muse” but later the impression is created that the Muse (ie the Holy Ghost or Holy Spirit) responds to Milton's formal invocation, thus beginning the main narrative.  When first Satan speaks, the third voice is introduced and it’s not until Book III Milton returns to his “own voice” although of course, as the author, all is Milton’s own.  TS Eliot (1888–1965) in his essay The Three Voices of Poetry (1954) interpreted the notion as it could be mapped onto modern verse: “The first voice is the voice of the poet talking to himself - or to nobody.  The second is the voice of the poet addressing an audience, whether large or small.  The third is the voice of the poet when he attempts to create a dramatic character speaking in verse when he is saying not what he would say in his own person, but only what he can say within the limits of one imaginary character addressing another imaginary character.”

La baguette et la ficelle. A ficelle (bottom) is more slender than a baguette (top) although in many parts of the English-speaking world the term "French stick" is used generically.  Some of what's sold as "French sticks" must appal French bakers.

Charles de Gaulle (1890-1970; President of France 1959-1969) in 1962 famously observed of his nation: “How can you govern a country which has two hundred and forty-six varieties of cheese?” and he’d probably be amused to learn that by 2024 some 1,600 distinct types had been identified.  There aren’t quite than many types of baguette but there are still a few including the “artisan baguette”, “moulded baguette”, “floured baguette”, “chocolate baguette”, “multicereal baguette”, “whole wheat baguette, “baguette a l’ancienne” (old-fashioned), “Viennoise baguette”, “Sourdough baguette”, “Baguette de Seigle”, “Baguette en épis” (corn baguette) and the “ficelle”.  The difference between the classic baguette of the popular imagination is essentially the size and shape.  A typical baguette is 610-710 mm (24-26 inches) in length with a slender, elongated shape, the crust crispy crust and the centre airy.  The ficelle is both narrower and shorter (usually around 300-400 mm (12-16 inches) long and renowned for its chewier texture and slightly thinner crust, characteristics which make it less versatile than a baguette but they are popular for making gourmet rolls or as an alternative to crackers when serving dips or spreads.  Something like the ficelle may genuinely have been the original form of the modern baguette but the name was adopted only late in the nineteenth century to distinguish them from the larger creations which had become popular; it was an allusion to a “piece of string”, the diminutive ficelle long and narrow by comparison with what had become the “standard” baguette.

Beware of imitations: The baguette de tradition française.

The origin of the baguette (as it's now understood) is truly a mystery and there are so many tales that it's recommended people choose to believe which ever most appeals to the.  In France, a true baguette (Baguette artisanale) is made from ingredients and with a method defined in law while the famous shape is a convention.  Typically, baguettes have a diameter between 50-75 mm (2-3 inches) and are some 610-710 mm (24-26 inches) in length although the 1 m (39 inch) baguette is not unusual, popular especially with the catering trade.  It’s a little misleading to suggest the baguette was invented because for centuries loaves in the shape existed in many places around the world and recipes for the mixing of dough were constantly subject to changes imposed by the success of harvests, economics, supply-chain disruptions and simple experimentation.  The baguette instead evolved and its popularity was a thing of natural selection; it survived because people preferred the taste, texture and convenience of form while other breads faded from use.  It seems clear that the long, stick-like direct ancestors of the baguette began to assume their recognizably modern form in French towns and cities in the eighteenth century although doubtless there was much variation between regions and probably even between bakers in the same place.  The daily bread being the classic market economy, bakers would be influenced by losing sales to a more popular shop and so would adjust their mixes or techniques to attract customers back.  In this way a standardized form would have emerged and, in the French way, by 1920 the assembly had passed a law codifying the critical parameters (weight, size and price), formalizing the popular name baguette.  In 2003, the jocular slang "freedom bread" emerged to describe the baguette, an allusion to the "Freedom Fries" which replaced "French Fries" in US government staff canteens while there was tension between the White House and the Élysée Palace over France's attitude to the proposed invasion of Iraq.   

Lindsay Lohan in promotion for @lilybakerjewels, 2020.  The Rainbow Baguette Ring (centre) using stones cut in a true “baguette” rectangle whereas the Rainbow Bracelet used squares.

Globalization and modern techniques of mass production however intruded on many aspects of French lives and bakeries weren’t immune from the challenge of the cheap “baguette” sold by supermarkets.  Even among the boulangerie (a French bakery in which the bread must, by law, be baked on-premises) there were some who resorted to less demanding methods of production to compete.  As a matter of cultural protection, the assembly in 1993 enacted Le Décret Pain (The Bread Decree) which stipulates that to be described as pain maison (homemade bread), a bread needs to be wholly kneaded, shaped, and baked at the place of sale.  To limit the scope of the supermarkets (some of which were importing frozen, pre-prepared dough), rules also defined what pain traditionnel français (traditional French bread) may be made from and banning any pre-made components from baguettes.  Also retained was the relevant provision of the 1920 labor legislation which prohibits the employment of people in bread and pastry making between ten in the evening and four in the morning.  So, when visiting a boulangerie, it’s recommended to ask for a baguette de tradition française (usually as baguette de tradition) which is made from wheat flour, water, yeast, and common salt (reflecting modern practice, one may contain up to 0.5% soya flour, up to 2% broad bean flour and up to 0.3% wheat malt flour) and the dough must rest between 15-20 hours at a temperature between 4-6^o C (43-46^o F).  The less exalted baguettes ordinaires, are made with baker's yeast and a less exacting specification.

The French Ministère de la Culture’s (Ministry of Culture) L'inventaire national du Patrimoine culturel immatériel (National Inventory of Intangible Cultural Heritage) in 2018 added the baguette to its index and in 2022, the artisanal know-how and culture of the baguette was added to UNESCO’s (the United Nations Educational, Scientific and Cultural Organization) list of Intangible Cultural Heritage.  Already preserving the information about some 600 traditions from more than 130 countries, UNESCO noted the addition by saying it celebrated the French way of life, something of which the baguette, as a central part of the French diet for at least 100 years, was emblematic.  With some 16 million consumed in France every day, the “…the baguette is a daily ritual, a structuring element of the meal, synonymous with sharing and conviviality", a statement from UNESCO read, concluding it was “…important that these skills and social habits continue to exist in the future."

Zigzag

Zigzag (pronounced zig-zag)

(1) A line, course, or progression characterized by sharp turns first to one side and then to the other.

(2) One of a series of such turns, as in a line or path (typically in a repeating “Z-like” pattern.

(3) Proceeding or formed in a zigzag:

(4) In sewing, dressmaking etc, a pattern or stitches in this shape.

(5) In military use (land, sea & air), to move or manoeuvre in a zigzaging motion, usually as a form of evasion.

(6) In figurative use, something performed in a non-lineal way, characterized by frequent changes, often in response to external influences such as criticism.

(7) As “zigzag rule”, a rule composed of light strips of wood joined by rivets so as to be foldable, all the opening and closing parts being in parallel planes.

(8) In World War I (1914-1918) US military slang, a slang term for “someone drunk”.

1712: From the mid-seventeenth century French zigzag which replaced the earlier ziczac, from the German zickzack, from the Walloon ziczac, a gradational compound based on Zacke (tack) (familiar in English use as the “zigzagging technique” used in yachting).  It’s thought the coining of the original may have been influenced by the letter “Z” which appears twice, a “Z” able to be interpreted as a representation of a “zigzag movement”.  Less supported among etymologists is the alternative theory the German Zickzack was from Zacke (point; tooth; prong; jagged projection).  The earliest known use in German was to describe military siege approaches, a use adopted (by analogy) by early English landscape architects (then known as “gardeners”) to the layout of appropriately shaped paths in parks.  It was used as an adjective from the mid eighteenth century, the first appearing in 1774.  The brand of cigarette paper (a favorite of many stoners because the glue was said to make joints “easier to roll”) was first sold in 1909.  The adjectival use is common in fabric design and dressmaking, the zigzag pattern widely used.  In sewing, a zigzag stitch is one of the standard set in sewing machines, used usually to finish edges, the attachment to create such stitches known as a zigzagger.  The hyphenated spelling zig-zag is common.  Zigzag is a noun, verb adjective & adverb; zigzaggedness & zigzagger are nouns and zigzagged & zigzagging are verbs; the noun plural is zigzags.

ZIG is used as an acronym for a number of purposes including (1) zoster immune globulin (a globulin fraction of pooled plasma from patients who have recovered from herpes zoster and used prophylactically for immuno-suppressed children exposed to varicella and therapeutically to ameliorate varicella infection), (2) a general-purpose imperative, statically typed, compiled programming language intended as a modern successor to the C language and is (3) the abbreviation of Zimbabwe Gold, the official national currency of Zimbabwe since April 2024; it began in October 2023 as a gold-backed digital token in October 2023.  ZAG is the International Air Transport Association’s (IATA) code for Zagreb International Airport, Croatia and to describe Zymosan-Activated Granulocytes (a type of white blood cell (granulocytes) that have been stimulated by exposure to zymosan, a polysaccharide derived from the cell walls of yeast species like Saccharomyces cerevisiae).

Lindsay Lohan with Kim Kardashian (b 1980) with strategically placed “gash” in dress.

The feature may be described as either a “zig” or “zag” because the terms are interchangeable.  However, were there to be two connected gashes which assume opposite directions: that would be a “zigzag”.  While the nature of the formation of the words “zig” & “zag” is not unique, it is unusual in that, dating from the late eighteenth century, both were extractions: back-formation from “zigzag”.  A notable quirk of zig & zag is that interchangeably they can be used to mean the same thing yet when used in the same sentence, they mean “to move in opposite directions”.  In separate use, it thus matters not whether one says “she zigged around” or “she zagged around”; the meaning is the same.  Used together however, the rule is strict: she will always be described as “zigzagging” and never “zagzigging”.  Zigzag is often intended to be humorous and when applied to politicians it’s a way of saying they are “being evasive” or “flip-flopping”.

Lindsay Lohan wearing a Tolani zig zag scarf (given it was winter, the piece should probably be described as a “muffler”) in the style made famous by the Italian fashion house Missoni, New York, November 2007.

Founded in 1953 by Ottavio (1921-2013) and Rosita (b 1931) Missoni, the house became well-known during the 1960s for their vibrant and colorful knitwear, the signature motif of which was a distinctive zigzag pattern.  The technology which made the garments possible was not new, the Missoni’s “re-discovering” the long discarded “Rachel” machines traditionally used to create the shawls worn in the south of Italy, devices which permitted an almost infinite variation of lines and styles within a given design; such things were of course possible using other machinery but the versatile Rachels allowed changes to be integrated into the production line process, making possible economies of scale not available to other manufacturers; all that was required was a quick juggling of the assembly’s array of multi-colored points and what would emerge was fabric with horizontal and vertical lines in a rainbow of colors.  Ottavio Missoni did acknowledge the stylistic debt owed, once saying: “For a thousand years, the Incas have been copying my knit sweaters…”

A swatch of Missoni's signature zigzag.

The event which made Missoni famous was at the time thought scandalous although, given what these days is worn on catwalks and red carpets, it seems quaint indeed.  After their first, well-received, catwalk show in 1966, Missoni was invited to the event held in Florence’s Pitti Palace in April 1967 and it was only during last-minute rehearsals Rosita Missoni became aware the shape and color of the models’ bras were clearly visible, distracting attention from the unique zigzagging patterns which were the brand’s signature.  With no time to arrange a fix like skin-toned bodysuits, her solution was for the models to remove their bras; that solved the problem but replaced one distraction with another, the assembled pack of photographers most impressed because, under venue’s unusually bright lights, the pieces became transparent.  Since dubbed “The Battle of the Bras”, at the time not all thought the look “appropriate” but it generated much publicity and was one of the reasons Milan would in the late 1960s emerge as one of the world’s fashion capitals, the photographers following the Missonis back to Milan.  The couple weren’t invited to the next year’s Pitti Palace show but Vogue, Marie Claire, Elle, and Harper's Bazaar all provided generous coverage and the Rubicon had been crossed, Yves Saint-Laurent (1936–2008) in 1968 displaying the “see-through” look.  Since then, it’s never gone away.

PLA Shenyang J-8II (left) and USN Lockheed EP-3E ARIES II (right)

The phrase “he zigged when he should have zagged” came into common use in the mid-twentieth century and is believed to have been popularized by radio sports commentators who needed something “graphical” to paint a “word picture” of why a football player had been tackled.  The origin is thought to be sardonic military humor and a euphemism for “he was killed while attempting an evasive maneuver”.  An example of “he zigged when he should have zagged” was the fate of the unfortunate Lieutenant Commander (shao xiao) Wang Wei (1969-2001) of the People's Liberation Army (PLA) Navy of the PRC (People’s Republic of China), killed when his Shenyang J-8II interceptor (a Chinese knock-off of the old Soviet-era MiG 21) collided with a US Navy Lockheed EP-3E ARIES II signals reconnaissance aircraft (a development of the old P-3 Orion).  The affair became known as the “Hainan Island Incident” because the damaged EP-3 was forced to land on the Chinese territory of Hainan Island, the ensuring diplomatic spat played out over the next ten days, resolved by the US ambassador to Beijing handing to the PRC’s foreign minister the “Letter of the two sorries”; US surveillance flights have continued and the PLA is now more cautious in its shadowing.  US pilots noted the dark linguistic coincidence of the name “Wang Wei” being pronounced “wong way”.

Jewish Museum Berlin (2001), overhead view (left), exterior (centre) and interior (right).

Designed by US architect Daniel Libeskind (b 1946) and opened in 2001, Berlin’s Jewish Museum is noted for the “zigzag” theme reflected in its floor plan, exterior surfaces and interior detailing.  The “gashes”, a recurring motif, are integral to the design and described as “voids”, deep, empty spaces which “cut their way” through the building, serving as symbols representing the absence, loss, and emptiness left by the Holocaust.  The architect’s idea was to evoke a sense of disorientation & fragmentation, recalling the often disrupted history of the Jewish people in Germany (the Holocaust only the most severe of the pogroms suffered).  According to the museum, the voids are intended to summon in visitors periods of reflection, silence, and remembrance; a recall of what irrevocably has been lost.  In terms of design & effect, one of the most celebrated voids is the "Memory Void" in which houses the installation Shalekhet (Fallen Leaves) by Israeli painter & sculptor Menashe Kadishman (1932–2015), constructed with thousands of metallic faces spread across the floor.  On these, visitors walk, producing a haunting sound many report as “intensifying the emotional experience”.  Voids are not unusual in museums, galleries and other exhibition spaces but unlike some, those in the Jewish Museum contain no exhibits, reminding visitor of the void in Jewish culture rent by the Holocaust.

Dongle

Dongle (pronounced dong-guhl)

(1) Historically, a hardware device attached to a computer without which a particular software program will not run; used to prevent unauthorized use.

(2) Latterly, a device (almost always plugged into a USB port) to enable connectivity with other devices, peripherals or networks.

(3) In (very) casual use, any small USB device. 

1980: First recorded in 1980, shortly after the debut of the original IBM PC-1 and although often cited as arbitrary coinage, is possibly derived from dangle, given the first dongles dangled from a short cable.  Unfortunately, the advertisement in a computer magazine in the early 1990s which claimed the dongle was invented by an engineer named Don Gall was just an attempt to make nerds laugh and maybe create an urban legend.  Donglegate was a 2013 incident at an IT conference when a double entendre on the word "dongle" led to a complaint.  Dongle is a noun; the noun plural is dongles.  Because of the nature of the devices and the use to which they're put, it's surprising it seems not to be used as a verb; nor have dongling & dongled emerged. 

Parallel-port dongle.

Historically, a dongle was a small (about the size of a box of matches) pass-through device, a piece of hardware which connected to a PC’s 25-pin parallel (then used most often for a printer) port.  It provided usually a form of copy protection and license enforcement in that the software with which it was supplied wouldn’t run unless dongle was plugged-in.  Most PCs had only one printer port (although from the original IBM PC-1 (1981), there was always support for three physical parallel ports and in the early days of the industry it wasn't unknown to see three Epson 9-pin impact (dot-matrix) clattering away, hanging off the one PC) but it was in some cases possible to daisy-chain multiple dongles on the one port and still connect the actual printer (as the last device in the chain).  The parallel dongles were famously robust and reliable but less successful were the early implementations of dongles as USB devices; the problems were not solved until the early 2000s.

Raspberry Pi Nano WiFi dongle.

Dongle has also come to mean just about anything small which connects to a USB port and does something.  Although the definitions were never codified, the convention of use with USB devices seems to be that a dongle is something which in some way is an enabling device for something else (such as connecting to a WAN, LAN, Wi-Fi or a streaming feed) whereas “stick”, “pen-drive” or “key” is used for something self-contained such as a flash drive.

Personalized dongles.

The most familiar “dongles are still the USB flash drives, used for data storage and file transfer, the later a large-scale version of the original “sneaker-net” which described a kind of low-tech “networking” of devices, accomplished by a programmer (wearing sneakers of course), floppy diskettes in hand, waling between machines to copy and write files.  Memories fade but it’s not forgotten just how transformative was the arrival of the USB flash drive.  Although there had been advances in removable storage which meant at least some users were no longer subject to the tyranny of the 1.44 MB floppy diskette, the proprietary devices were expensive and thus relatively rare.  Additionally, the removable media depended on compatible devices existing at each end, something not always possible conveniently to arrange.  On the PCS, the ubiquitous 3½ floppy diskette had shrunk from it 5¼-inch origins but grown from a capacity 180 KB to 1.44 MB and some versions in the 1990s supported 1.8 MB & 2.88 MB but take-up was slow, the BIOS (Basic Input-Output System) support needed by the latter attracting little support from manufacturers.  Thus the enthusiasm which greeted the early 16 MB USB flash drives early in the century too grew to the point that in 2024 2 TB sticks are available and 4 TB prototypes have been demonstrated.  That process also attracted the interest of economists who noted that even by the standards of IT hardware, the unit cost reductions have been dramatic: the early 1 GB sticks were advertised at US$300 yet by 2024 1 TB (1024 or 1000 GB depending on manufacturer) were advertised at under US$150.  Curiously (and unusually for the industry), just who “invented” the USB flash drive remains contested.

Rainbow Technologies' "Don Gale" dongle advertisement (1992).  While there was no actual Mr Gale, the story related is exactly the reason the software protection hardware was created.