Burl & Burr

Burl (pronounced burl)

(1) A small knot or lump in wool, thread, or cloth.

(2) A dome-shaped growth on the trunk of a tree; a wart-like structure which can be 1 m (39 inches) or more across and .5 m (19 inches) or more in height; typically harvested and sliced to make the intricately patterned veneers used in furniture or car interiors.

(3) To remove burls from (cloth) in finishing (which technically means the same as to de-burl).

(4) In Scottish, Australian and NZ slang (1) an attempt; to try (especially in the phrases “give it a burl” & (2) “going for a burl” (going for a drive in a car) (both largely archaic and the latter restricted to the antipodes).

1400–1450: From the late Middle English burle (a small knot or flaw in cloth), from the Old French bouril & bourril (flocks or ends of threads which disfigure cloth), from the Old French bourre & burle (tuft of wool) and akin to the Medieval Latin burla (bunch, sheaf), from the Vulgar Latin burrula (small flock of wool), from the Medieval Latin burra (flock of wool, fluff, coarse hair; shaggy cloth).  The source of the Latin forms is unknown.  The slang forms are probably from the Scottish birl (a twist or turn) but use in this sense seems now to be restricted to Scotland (or those with a Scottish accent) and the South Island of New Zealand.  The large, rounded outgrowth on the trunk or branch of a tree can be highly prized if on a species (most famously walnut) where the timber of a burl develops the swirling, intricate patterns which are used as thinly sliced veneers in the production of furniture and other fine products, notably as trim in the interiors of cars.  Burls develop from one or more twig buds, the cells of which continue to multiply but never differentiate so the twig can elongate into a limb.  In American English, burl has since 1868 been used to describe "a knot or excrescence on a walnut or other tree" but burr is now often used interchangeably while "burlwood", once common, seems now restricted to industry use and commerce.  Burls rarely cause harm to trees but careless (often unlawful) harvesting can cause damage.  The adjective burly (a man large, well-built and muscular) is unrelated and of uncertain origin; the related noun is used of this quality and not the character of timber.  The noun, verb & adjective burlesque is also unrelated.  Burl is a noun & verb, burler is a noun and burled & burling are verbs; the noun plural is burls.  

European burr (or burl) walnut with extensive “bud eyes”.

Burl was productive in English although some forms have a tangled history.  The adjective burly is derived from the circa 1300 borlich (excellent, noble; handsome, beautiful), probably from the Old English borlice (noble, stately (literally "bowerly", ie fit to frequent a lady's apartment)).  The sense evolved by circa 1400 to mean "stout, sturdy" and later "heavily built".  Some etymologists also suggest a connection between the Old English and the Old High German burlih (lofty, exalted) which was related to burjan (to raise, lift).  In Middle English, it was applied also to objects (even transitory things like cloud formations) but has long been restricted to people.   The noun burlesque (piece composed in burlesque style, derisive imitation, grotesque parody) had been in use since the 1660s, the earlier adjective (odd, grotesque), from the 1650s, from the sixteenth century French burlesque, from the Italian burlesco (ludicrous), from burla (joke, fun, mockery), presumably from the Medieval Latin burra (trifle, nonsense (literally "flock of wool" and thing something light and trivial)).  The more precise adjectival meaning "tending to excite laughter by ludicrous contrast between the subject and the manner of treating it" is attested in English by 1700.  Comedy and burlesque represent the two great traditions of representational ridicule, the former draws characters in conventional form, the latter by using a construct quite unlike themselves.  As long ago a 1711, one critic described burlesque as existing in two forms, the first represents mean persons in accoutrements of heroes, the other describes great persons acting and speaking like the basest among the people.  By the late nineteenth century, it typically meant "travesties on the classics and satires on accepted ideas" and vulgar comic opera while the modern sense of something risqué ("a variety show featuring striptease) is an invention of American English which co-evolved during the same era and became predominant by the 1920s.

Burrs (or burls) on a tree.  Burls should not be confused with galls which are small and form along twigs and leaves.  Burls are much larger and form on trunks and branches as an integral part of the tree.  Galls grow outside and are independent of the tree.

The noun burlap (coarse, heavy material made of hemp, jute, etc., used for bagging) dates from the 1690s, the first element probably from the Middle English borel (coarse cloth), from the burel or the Dutch boeren (coarse), although there may have been some confusion with boer (peasant).  The second element, -lap, meant "piece of cloth".  There has been debate about the noun hurly-burly (originally hurlyburly) (commotion, tumult) which in the 1530s was apparently an alteration of the phrase hurling and burling, a reduplication of the fourteenth century hurling (commotion, tumult), from the verbal noun of hurl.  William Shakespeare (1564–1616) had hurly (tumult, uproar) and the early fifteenth century hurling time was the name applied by chroniclers to the period of tumult and commotion around Wat Tyler's (circa 1341–1381; a leader of the 1381 Peasants' Revolt in England) rebellion.   In the early nineteenth century a hurly-house was said to be a "large house in a state of advanced disrepair" and there is presumably some connection with the dialectal Swedish hurra (whirl round) but it’s all quite murky and whether burly in this context is related to burl in the sense of something rough or merely coincidental a rhyme is uncertain.

Burr (pronounced bur)

(1) A rough or irregular protuberance on any object, as on a tree (spelled also as burl).

(2) A small, handheld, power-driven milling cutter, used by machinists and die makers for deepening, widening, or undercutting small recesses (technically called burr grinders which, with a revolving disk or cone with abrasive surfaces are used to smooth burr holes).

(3) In metal fabrication, a protruding, ragged edge raised on the surface of metal during drilling, shearing, punching, or engraving (spelled also as buhr); a blank punched out of a piece of sheet metal.

(4) A washer placed at the head of a rivet.

(5) In ceramics, a fragment of brick fused or warped in firing.

(6) In any form of engineering, to form a rough point or edge on.

(7) In structural phonetics, (1) a pronunciation of the r-sound as a uvular fricative trill, as in certain Northern English dialects (of which the Northumberland is an exemplar) or the retroflex r of the West of England, (2) a pronunciation of the r-sound as an alveolar flap or trill, as in Scottish English or (3) any pronunciation popularly considered rough or non-urban.

(8) To speak with a burr (to speak roughly, indistinctly, or inarticulately) (can be applied neutrally or as a (usually class-loaded) disparagement.  The use to describe the classic Scottish pronunciation is merely descriptive and thus usually neutral although it can be modified such as "...spoke in a strong and almost incomprehensible Scottish burr". 

(9) A whirring sound or rough, humming sound.

(10) In the sense of a broad ring on a spear or tilting lance (placed below the grip to prevent the hand from slipping), a variant of burrow (in obsolete sense: borough) (dating from the sixteenth century and now rare except in historic reference).

(11) In geology, a mass of hard siliceous rock surrounded by softer rock.

(12) A sharp, pointy object, such as a sliver or splinter (regionally specific).

(13) As bur; a seed pod with sharp features that stick in fur or clothing (similar to hayseed).

(13) In anatomy, the ear lobe (archaic).

(14) In zoology, the knot at the bottom of an antler (analogous with the burrs (or burls) on trees.

1375–1425: From the late Middle English burre (possibly related to the Old English byrst (bristle)), burrewez (plural) & buruhe (circle), a variant of brough (round tower), an evolutionary fork of which became the Modern English broch.  It was cognate with the Danish burre & borre (burdock, burr) and the Swedish borre (sea-urchin).  The spelling burr was a variant of the original bur, the addition probably a tribute by the written to the spoken long R sound, the use in phonetics noted from the 1750s, presumably both imitative and associative, the sound being thought of as rough like a bur; the onomatopoeic form may be compared with the French bruire.  The original idea of "rough sound of the letter -R" (especially that common in Northumberland) was later extended to "northern accented speech" in general and was soon integrated into the English class system as one of many class identifiers.  It may be the sound of the word is imitative of the speech peculiarity itself, or it was adapted from one of the senses of bur (the late fourteenth century phrase “to have a bur in (one's) throat” was a figure of speech suggesting the choking sensation or huskiness associated with having something rough caught in the windpipe) but the authoritative Oxford English Dictionary (OED) notes that despite the similarity, the Scottish -r- is a lingual trill, not a true burr.  Burr is a noun & verb, burred & burring are verbs and burrish, burrless & burrlike are adjectives; the noun plural is burrs.

1962 Facel Vega Facel II.

Powered by Chrysler V8s, the Facel Vegas (1954-1964) were France's finest cars of the post-war years and followed the template of the trans-Atlantic hybrids (a powerful (and cheap) US V8, atop a bespoke platform clothed with stylish European coachwork) which flourished until the first oil crisis in 1973 but were in many ways a "cut above most", featuring aluminum panels and stainless steel rather than chrome trim.  The equipment levels were lavish with leather and interior appointments of the highest quality but one curiosity was the extensive "burl walnut" was actually painted metal, so well executed by Facel's craftsmen it demanded a inspection to reveal the nature of the material.  Facel production ended in 1964, the company bankrupted by the flood of warranty claims which flowed from the chronic unreliability of the French-built four-cylinder engine adopted for a smaller range.  The Facellia (1960-1964) was a good idea because the market for such a thing existed but by the time Facel had re-engineered it to used reliable power-plants (a Volvo four and Austin-Healey six), the debts had become unserviceable and the company was doomed.

1969 Lincoln Continental Mark III (plastic wood).

By the mid 1960s Detroit mostly had abandoned the use of timber.  The internal frames went first, only a handful of low-volume specialist vehicles still using the technique when production resumed in the post-war years.  Next to go were the partial-timber bodies, the best known of which were the "woodie" ("woody" once preferred the preferred used in the UK but "woodie" seems now global, presumably because most such surviving wagons were US-built) station wagons although there were also high-priced convertibles and sedans, the latter pair appealing on the basis of the look but those prepared to pay a premium proved a vanishing breed and that was understandable because the manufacturers recommended an annual re-varnishing, a tiresome task and a financial imposition even in an age when unit labor costs were low.  None were left by 1951 and the station wagons followed within a few years as improved production techniques made "all metal construction" a cheaper path to follow.  However, inexplicable though it may have been to the rest of the planet, Americans liked the "woodie" look on pick-ups (some car-based) and especially station wagons so for decades the manufacturers happily supplied the market with "faux woodies" which were created by gluing on 3M's Di-NOC appliqué, framed by fibreglass spars, all components designed to look like timber.  Sometimes with (limited) success and sometimes not, there were even convertibles, an attempt to cash in on any lingering nostalgia for what was around in the days of the administration of Harry S Truman (1884–1972; POTUS 1945-1953).

1970 Lincoln Continental Mark III (real wood).

In the 1960s, as the "real stuff" became rare, "plastic wood" did proliferate in interiors and increasingly it was "faux" rather than "fake" in that often it was obviously phoney although in the higher-priced lines more effort often was taken to try to fool people.  One strange example was Ford's Lincoln Continental Mark III, produced over three seasons with the design imperative having been: "Put a Rolls-Royce grill on a Thunderbird."  Astonishingly profitable because in terms of engineering it was exactly that and not a great deal more, its success inspired Ford to upgrade a few aspects and one change was to replace the plastic wood in the interior with genuine walnut, once part of a tree.  For whatever reason, Ford opted not to emulate Jaguar or Rolls-Royce and use a burl walnut veneer, opting instead for a straight-grain timber which looked almost exactly like the previous year's plastic fittings.  A very close inspection would reveal the truth but it's doubtful many bothered and Ford must have reached the same conclusion, wondering why they bothered.  When the Lincoln Continental Mark IV was released in 1972, it kept the leather but reverted to a plastic wood that blatantly was phoney; over four seasons, it was a great success and is regarded still as the classis "land yacht".

Lindsay Lohan (top left) with luggage, on-location for the filming of Liz & Dick (2012); the car is a Mercedes-Benz 600 (W100, 1963-1981) four-door Pullman.  The early versions of the 600 had the most timber trim.

Buyers of the 600 could choose from a variety of timbers when ordering a 600 although the tale of one customer from the Middle East arriving at the factory with his preferred tree is believed apocryphal.  Not all opted for the burl walnut (Zebrano and the dramatic Macasar Ebony among the choices) and one true eccentric sent his 600 to a French coachbuilder to have all the factory’s timber covered in leather but, because the many other modifications included a vast, single-piece transparent Triplex panel spanning the entire length and width of the roof, the absence of walnut may not immediately be noticed.  Unfortunately, after 1967, the veneer no longer appeared on the instrument binnacle, replaced by a leather covering.  Officially, the explanation was the use had proved vulnerable to sun-damage on the W111 (1961-1971) and W112 (1962-1967) cabriolets which used a similar fitting but production costs were high because, with so many curves and crevasses, applying veneer to the binnacles was labour intensive so although the cabriolets were a small part of the model mix, the decision was taken to standardize a leather covering.  Especially on the W111 coupés & cabriolets the veneered binnacles are much admired and some have been retro-fitted to later models.

The circa 1300 bur (prickly seed vessel of some plants) from the Middle English burre was from a Scandinavian source, either the Danish borre, the Swedish hard-borre or the Old Norse burst (bristle), from the primitive Indo-European bhars.  In the 1610s, it was transferred to refer to a "rough edge on metal" which led ultimately to the use in phonetics and the name give to various tools and appliances.  The noun burstone dates from the late thirteenth century and was an adaptation from the Middle English burre, the stone so-named presumably because of its roughness.  Aaron Burr (1756–1836; VPOTUS 1800–1804) fled after killing a political rival in a duel and plotted to create an independent empire in the western US.  In 1807 he was acquitted on a charge of treason.  To remove a burr (typically in engineering or carpentry) is to deburr (or debur).  The homophones are Bur & brr.  The noun rhotacism dates from 1830 in the sense of “an extensive or particular use of 'r'”, from the Modern Latin rhotacismus, from the Ancient Greek rhotakizein, from rho (the letter -r-), from the Hebrew or Phoenician roth.  A technical adaptation from 1844 was the use to describe the conversion of another sound, usually "s" to "r" (as in Aeolian Greek, which at the end of words changed -s to –r, the related forms being rhotacize & rhotacization.  Regarding timber veneers, the conventional wisdom is that burl is American English while burr is used in the rest of the English-speaking world.  That’s not accurate although burl in this sense is an American innovation from 1868 and probably a useful one.  In the specialized arboreal branch of botany, the words cancer and canker were also once used to describe the growths on trees but these uses seem never to have extended beyond the profession.

1965 Jaguar Mark X (1961-1966, renamed as 420G 1966-1970) with the rare manual gearbox.  The Mark X never realized Jaguar's sales expectations in the US market but it could have been a great success if one potential development path had been followed.

Not all the Mark Xs & 420Gs had the burl walnut finish (many with a bland, honey-colored timber) but they are the most desired.  Like the E-Type (XKE, 1961-1974), the Mark X is a classic example of "1960s Jaguar syndrome": Another few months of development and an additional £40 spent on the production line and most of the problems wouldn't exist.  With the burl timber, the Mark X's interior was one of the most atmospheric of the era but although impressive in appearance, the dashboard's timber top rail obviously was a safety issue (it was a time when the wearing or even fitting of seatbelts wasn't obligatory and airbags were generations away) and when the 420G appeared in October 1966, a full-width (with central clock) padded section had replaced the upper wood; visual appeal sacrificed for safety.

1959 Bentley S1 Continental Two-Door Saloon (Design 7500) by H.J. Mulliner.

Before the marque’s late century revival of differentiation, the Continentals (1952-1965) were regarded by some dedicated aficionados as “the last ‘real’ Bentleys” although there was once a purist faction which held none had been built since Rolls-Royce assumed ownership in 1931 and undertook an elaborated form of “badge-engineering” which, by the mid-1960s, evolved to the point where a Bentley was listed at a few pounds less than the equivalent Rolls-Royce because “it took less time to manufacture the grill”, there being no other difference between the two.  In their day, the Continentals were among the most expensive cars available and being coach-built, although there were “standard body designs” there were many variations and detail differences so it may be no two exactly were alike.  The R-Type Continental (1952–1955) was the one which established the car’s reputation and there’s a high survival rate among the 208 units produced.  The S-Series Continentals (S1, S2, S3, 1955 to 1965) were more numerous with over 1,100 built and while the lines weren’t exactly avant-garde, compared with the contemporary Rolls-Royce models which showed obvious pre-war roots, they were quite rakish.  The interiors too were notable for the burl walnut trim that could be astonishingly ornate, even the instrument bezels sometimes delicately finished with a matching veneer.

Lindsay Lohan behind the wheel of 1972 AMC Javelin SST, photo-shoot for Cosmopolitan magazine's Work Issue, October 2022: dress and boots by Alexandre Vauthier (b 1971), earrings by Carolina Neves (b 1986), ring by Sauer, photographed by Ellen Von Unwerth (b 1954).

By 1972, the US manufacturers largely no longer attempted to make the fake wood look “realistic” and the obviously plastic appliqué became almost a motif in itself.  Like many manufacturers, AMC liked three letter designations and they also had a trim package called “SST” which, according to internal documents, stood for “Super Sports Touring” and not “Stainless Steel Trim” as has been suggested (although use was made of the metal for some of the bright-work so the assumption was not unreasonable).  Doubtlessly AMC expected some positive association in the public mind with the SST (supersonic transport) projects several US aerospace manufacturers were in the era pondering as competition for the Anglo-French Concord(e).  In another specialized field, those in carpentry concerned with fine veneers, there are further distinctions, some defining a burr as an English word meaning a type of growth on a side of a tree which is full of “bud eyes” (the most distinctive pattern associated with expensive veneers) while burl is of US origin and refers to any type of growth on the side of a tree, including burrs.   That would seem to suggest burl would thus include the healing growth over surface damage or broken branches.  Others, notably timber merchants seem most often to regard burls as any highly figured wood with twisted and contorted grain regardless of whether it comes from a growth on the side of a tree, root, stump, or has grown all the way up the trunk, and whether it contains bud eyes or not.  In commerce, this is doubtlessly useful because people buy timber for veneering on the basis of appearance rather than where it happened to grow.  It would of course be useful if one word could be accepted to mean the growth on a tree and the other the harvested timbers from these growths but, being English, such a logical distinction didn't evolve.

Pamphlet

Pamphlet (pronounced pam-flit)

(1) A complete publication, of undefined length with fewer pages than the shortest books (typically, 10-40 pages) and usually stitched or stapled with a paper or soft-cardboard cover (although the very early pamphlets tended to be unbound).

(2) A short treatise or essay, generally a controversial tract on some subject of contemporary interest, historically most associated with a political position.

(3) A kind of precursor newspaper containing literary compositions, advertisements and news (archaic).

(4) A brief handwritten work (obsolete) except in some university clubs and societies.

(5) To print (always rare and now obsolete) or distribute pamphlets (obsolete).

1375–1425: From the late Middle English pamphlet & pamphilet, from the earlier pamflet (brief written text; poem, tract, small book), from the Middle French pamphilet (influenced by the Anglo-Latin pamfletus, panfletus & paunflettus (short written text), a syncopated variant of Pamphiletus, diminutive of the twelfth century Medieval Latin Pamphilus, the short form of Pamphilus, seu de Amore (about love), a brief Latin erotic poem (Pamphilus the protagonist) that was popular and widely copied in the Middle Ages (it inspired also a number of comedies for the stage).  The name came from the Ancient Greek Πάμφιλος (Pámphilos), literally “beloved by all”), the construct being pan- (all) + philos (loving, dear).  Because the poems and dramatic works were issued in the short, easily carried format ideally suited to political or other statements, the widely circulated pamphlets lent their name to the whole phenomenon which, as a form of distribution can be imagined as the tweets or TikTok clips of their time.

The meaning once so associated with the word (brief work dealing with questions of current interest; short treatise or essay, generally controversial, on some topical subject) dates from the late sixteenth century, a time when for social and technological reasons, such publications became suddenly popular.  The noun pamphleteer (a writer of pamphlets) emerged in the 1640s and was applied even to activists who merely supported what was advocated, regardless of their involvement in distribution.  From that noun, by the 1690s, came the verb, used in the sense of “to write and issue pamphlets”.  The spellings pamphlette & pamphleter are functionally extinct.  The word pamphlet was adopted unchanged in French, German and Italian while in Spanish the form was Spanish: panfleto and in Portuguese panfleto.  Pamphlet, pamphleteering & pamphleteer are nouns & verbs, pamphletry & pamphleting are nouns, verb & adjective, pamphletful & pamphletism are nouns, pamphleteered & pamphletize, pamphletizes & pamphletizing are verbs, pamphletary & pamphletic are adjectives and pamphletwise is an adverb; the noun plural is pamphlets (pamphleteers has become rare since the predominant meaning shift from polemics to information although some political scientists are fond).

Areopagitica; A speech of Mr. John Milton for the Liberty of Unlicenc'd Printing, to the Parlament of England (1644).  A slim work of 30 pages, long titles were then a thing for pamphlets.  Areopagitica (the title references both the democratic traditions of Ancient Greece and the words of Saint Paul in the New Testaments Book of Acts (17:18-34)) was written in prose and was one of the more influential pamphlets extolling the virtues of the principle of freedom of speech and expression.

The pamphlet was the platform of choice for many writers noted for the vigor of their religious or political views including Sir Thomas More (1478–1535), William Tyndale (circa 1494–1536), Gerrard Winstanley (circa 1609–1676), John Milton (1608–1674), Daniel Defoe (circa 1660–1731), Thomas Dekker (circa 1572–1632), Jonathan Swift (1667–1745), Percy Bysshe Shelley (1792–1822), and the many nineteenth century Chartists.  In this form, it was in England the pamphlet first flourished because unlike in much of Europe, censorship by the state was less restrictive and the power of the churches diminished.  Still, authors did need to be careful and after making the mistake of travelling to Europe where priests still held sway, Tyndale was convicted of heresy and strangled while tied to the stake, actually a merciful act because his body was burned only after death.  In France, the turbulent years of revolutions, empire and wars (1789-1848) were also the “pamphlet decades”, the streets a “battleground of ideas” as well as barricades and bayonets.

The Federalist Papers (Signet Classics edition, 2003) with an introduction, textual notes and a select bibliography by US political scientist Charles R. Kesler (b 1956); since 1788, the book has never been out-of-print.  As well as the obvious importance as a historic document, the contents are of interest if contrasted in content and breadth of ambition with current political discourse.

Among the most famous pamphlets are a few dozen which are remembered not in their original format but as the compilation into which they were assembled for publication the book The Federalist Papers (1788).  The Federalist Papers were literally that, 85 tracts written by Alexander Hamilton (circa 1756-1804), James Madison (1751-1836) and John Jay (1745-1829) and simultaneously in 1787-1788 published in New York newspapers and issued as pamphlets under the pseudonym “Publius”.  The purpose was to encourage ratification of the new US Constitution which had emerged from the Federal Convention in September 1787 and although knowledge of the identity of the authors was widespread, the authors chose “Publius” in a nod to Publius Valerius Publicola, one of the founders of the ancient Roman Republic.  What the pamphleteers wanted was “endorsement by association”; because Publicola translated as “friend of the people” the notion was to link their arguments with republican virtue and the protection of the people from monarchical despotism.

An edition of Some reflections on a pamphlet lately publish'd, entituled, An argument shewing that a standing army is inconsistent with a free government (1697) by Daniel Defoe.

Many of Defoe's pamphlets were not at the time attributed to him although than didn't save him from spending three days in the pillory after political power in the country suddenly shifted.  Nor were most of his novels originally published under his name.  In early eighteenth century England, anonymity was common for those writing novels because prose fiction had neither become “respectable” or solidified as a clearly labeled genre, the objection being the stuff simply wasn’t “true”.  That’s why works like Robinson Crusoe (1719) were marketed as “histories” or “lives”, anonymity helping to sustain the illusion the text was genuine testimony rather than invention.

Meaning shifts in English are not uncommon but the semantic shift of “pamphlet” was an example of a process in which there was first a broadening of use followed by something of a drift rather than a simple replacement. In terms of content, the original sense (which flourished between the sixteenth and eighteenth centuries) had nothing to do with the source of the name which came from a Latin love poem which remained popular in the late medieval & early modern period.  Although there were a handful of examples of Pamphilus, seu de Amore which had been “embellished and extended” by opportunist authors, almost all versions were distributed as folios of a few pages and because this length was ideal for presenting political or theological polemics to a public unlikely to read (and, importantly, pay for) full-length books on the topics, these came to be known as “pamphlets” and those writing the overwhelmingly religious and political tracts were thus pamphleteers.  Until well into the eighteenth century, the word “pamphlet” was used for no other purpose than this canonical historical sense but in the 1800s a noticeable broadening happened in the UK which historians link with (1) the economies of scale offered by improvement in industrial printing, (2) rising literacy levels (3) a heightened interest in political matters as a consequence of the franchise being extended by the Reform Acts (1832, 1867 & 1884), (4) a splintering of various religious denominations and (5) the reduction in the cost of distribution (the extension of road and rail systems).

Pamphlet dealing with STIs (sexually transmitted infections) which used to be called STDs (sexually transmitted diseases) or VD (venereal disease).  Note the reassuring pastel hues.

While the interaction of all these forces meant there were more political and religious tracts (ironically, at a time when matters concerning the latter were becoming less controversial), the short, digestible form of the cheaply-produced pamphlet came to have great appeal in commerce so the term came to be used of just about any small, free booklet.  In an indication that while the means of distribution have changed, the strategy has not, the folk paid a tiny sum to stand on the platforms of railway stations and hand out pamphlets to commuters were fulfilling the same task as the algorithms used to deliver advertising to inboxes and web-pages.  Really, only the targeting has much improved but linguistically, this was the crucial shift; from content-focused to format-defined.  Over time, the proliferation of product announcements, catalogues, and advertising subsumed the original meaning but despite that, many etymologists seem to suggest the association of “pamphlets” with “advertising” didn’t become prevalent until the early twentieth century.

What modern targeted-marketing made an effected tool was the “virtual pamphlet” delivered by companies to digital inboxes of all sorts.  What lands in the inbox of one user will have content optimized for what that user’s history suggests will most likely provoke engagement (and hopefully sell stuff) while the user sitting in the adjacent cubicle might receive something with different content.  In the pre-modern days of printed pamphlets, it was a one-size-fits-all approach although even then a primitive form of targeting was possible; the pamphlets a manufacturer might place in a shop selling women’s shoes would likely be different from the stack in the men’s store.  However, as technology improved and costs further fell (two symbiotic forces) the forms of the printed ephemera of commerce proliferated and the documents became variously smaller, larger, thicker, slimmer, glossier and more colourful which demanded a new descriptive language, thus the emergence or re-purposing of “posters”, “catalogues”, “flyers”, “handbills”, “booklets”, “brochures”, “bulletins”, “folders”, “handouts”, “handbills” and “leaflets”.  With this new generation of forms, the idea of the “tract” which was once synonymous with “pamphlet” became separated and restricted to those documents which were still polemics on religion, politics, policy or some other topical matter.  Pamphlet thus didn’t until later become associated with commercial advertising with “brochure” or “catalogue” used for the more polished publications with the highest production values (indeed, auction houses handling high-priced collectables routinely charge for their glossy catalogues) while “leaflet”, “handbill”, “flyer” and such was used of simpler, often single-sheet and sometimes monochrome.  All this meant by the early twentieth century pamphlet had lost the “exclusivity of seriousness”, something exemplified by a heritage running from Jonathan Swift to The Federalist Papers.

Ocala Plastic Surgery and the Wuxi Sweet Fastener Company both sell solutions to problems but just as their products differ, so do the dynamics of their pamphlets.  Whether pamphlet, catalogue, poster or whatever, content can to some extent dictate form and method.  Ocala Plastic Surgery distributes brochures which not only are information-dense about the range of services offered but also includes visual content designed to entice; even the color choices are part of the messaging.  By contract, the Wuxi Sweet Fastener Company is really providing a list of products and specifications with the photography not at all artistic but most informative.  Not being in markets like Victoria's Secrets or Ocala Plastic Surgery, the Wuxi Sweet Fastener Company uses mostly functional black text on a white background with the odd splash of color there just to draw the eye to a corporate logo or heading.

So the word “pamphlet” became “neutral” because it came to describe a printed format with no implication of content, modern pamphlets typically either instructional, containing information or advertising.  That doesn’t mean there are no longer printed documents described as “political pamphlets” but those which still appear in letter-boxes around election time are better thought of as flyers, usually with a photograph of a smiling candidate and the odd TWS (three word slogan).  The content of pamphlets of the type widely circulated centuries ago has now been relegated to essays published in specialized periodicals and for these “long-form” pieces, readers of course have to pay for the privilege.  In that sense, the “pamphlet” is a historic relic sometimes seen in literary use although, curiously, in political science, politicians with a habit of writing pieces beyond a TWS are still sometimes dubbed “pamphleteers”.  One crew which still occasionally hands outs longer tracts in the style of the old religious pamphlets is the Jehovah's Witnesses but they’re something of a rarity, even a dedicated lot like the Falun Gong prone to modernist brevity.  That leaves some other terms to be described:

Tract: A doctrinal or moral argument in small format, a tract now is understood as a (relatively) short written work advancing a specific doctrine or moral argument.  Whether this is in a simple, accessible form or a dense piece littered with jargon likely to be understood only by other specialists in the field is determined not only by the subject but also the place of publication.  A tract discussing troubles in the Middle East will be different in form depending on whether it appears in a tabloid newspaper or a journal like Foreign Affairs, and that’s one aspect of what Marshall McLuhan (1911-1980) explained as “…the medium is the message…” in Understanding Media: The Extensions of Man (1964).

Broadsheet: Most associated with the now mostly extinct large-form newspaper, the term “broadsheet was used to describe a large-format single sheet for public display.  A broadsheet (broadside also used) could be similar in size to a “poster” and was also a large sheet of paper (or cardboard or other flat surface), printed on one side and designed to be posting in some public place affording wide visibility.  Broadsheets often were used for announcements, news or proclamations by governments and often featured a mix of bold and dense text, woodcut illustrations once a popular inclusion.  The information could include public notices (executions, laws, events, rewards offered for this and that).

Poster for French market release of The Canyons (2013). 

Poster: Although often thought a twentieth century form, the poster is an ancient medium and definitionally it now differs from a broadsheet in that it seeks to convey a message with the use of image rather than text.  Additionally, when text does appear on a poster (and most do include some), especially in the larger formats, it’s often in a stylized form or a typeface which is obviously “artistic”.  The poster is a practical example of the adage “a picture is worth a thousand words” and there have been some memorable eras in posters as graphic art in the twentieth century assumed a previously denied respectability.  In part this was due to the new movements in art (futurism, orphism, cubism etc) being ideally suited to the poster's traditional rectangular aspect but the finest in the genre were probably those in the traditions of art deco, pop art and psychedelia.  Posters, although two-dimensional and static, remain popular appear to have weathered the onset of digital (and may even have benefited from the technology) and it seems likely AI (artificial intelligence) will also be adapted.

Circular: A circular is a document periodically distributed to a targeted, defined audience.  There is no one definition of what a circular looks like, it may be brief or long and come in a variety of (usually smallish) sizes but its core purpose tends to be  the dissemination of informational deemed to be of interest to the audience (or, at least, that in which it’s thought they should be interested).  The classic circulars are now those used for institutional communication (churches great users of the concept).

Victoria’s Secrets catalogue which, on the internet, works as a kind of combination of advertising copy and interactive database.

Catalogue: Catalogues have a long history in modern commerce and the model used by Amazon and such is exactly the same as the old “mail order catalogues” which in the nineteenth century the Americans perfected as a means of distributing goods (via the US Mail) over vast distances.  What has changed is the immediacy; while something ordered through Amazon can land on one’s porch within 24 hours, goods ordered from a mail-order catalogue might not be seen for weeks.  Still, the principle remains the same.  A catalogue is understood as a list of products and that may be as simple as pages of text or accompanied by lavish and tempting illustrations.

Brochure: A brochure is a “puff-piece” and a kind of advertising pamphlet.  A brochure may focus on a single product, a number of products or a manufacturer’s entire range.  Accordingly, a brochure may be a single page or a longer document which is distinguished from a catalogue only in the level of detail tending to be greater.

1961 Ford Galaxie Starliner (left) & 1962 Galaxie with “distinguished hardtop styling” (aka “boxtop”, right)

There are even “fake brochures”.  The aerodynamic qualities the 1960-1961 Ford Galaxie Starliner, possessed by virtue of its gently sloping rear roof-line, generated both speed and stability on the NASCAR (National Association of Stock Car Auto Racing) ovals; that made it a successful race-car but in the showrooms, after some early enthusiasm, sales dropped so it was replaced in 1962 with an implementation of the “formal” style which had been so well-received when used on the Thunderbird.  As the marketing department predicted (or, more correctly, worked out from the results of their focus-group sessions), what they called “distinguished hardtop styling” proved more commercially palatable but while customers may have been seduced, the physics of fluid dynamics didn’t change and the “buffeting” induced at speeds above 140 mph (225 km/h) limited performance, adversely affected straight-line stability (especially when in close proximity to other cars); it also increased fuel consumption, in distance racing especially, something as significant as weight, speed and power.  What the “distinguished hardtop styling” had done was make the Galaxie less competitive on the circuits, the loss of up to 3 mph (5 km/h) in top speed the difference being winning and losing; putting on the lipstick had produced a pig.

Beware of imitations: Images from Ford's 1962 Galaxie Starlift “brochure” which didn't fool the NASCAR scrutineers. 

Quickly to regain the lost aerodynamic advantage, Ford fabricated a handful of detachable fibreglass hard-tops which could be “bolted on”, essentially transforming a Galaxie convertible back into something as slippery (and even a little lighter) as the previous Starliner.  Having no intention of incurring the expense of designing and engineering them to an acceptable consumer standard (which they knew few anyway would buy) Ford simply gave the hand-made plastic roof the name “Starlift”, allocated a part-number and even mocked-up a brochure for NASCAR's officials to read.  Although on paper it appeared a FADC (factory-authorized dealer accessory) like any other (floor-mats, mud flaps etc), an inspection of the device revealed it was obviously phoney, the rear passenger glass on each side not fitting the sloping C-pillar, demanding the use of a pair of tacked-on plastic fillers to close the gap and it was obvious the thing wasn’t close to being waterproof.  Although prepared to turn a blind eye when it suited them, NASCAR thought all this beyond the pale and outlawed the scam.

Triumph Stag magazine advertising: Although conforming to the general specifications of a “flyer” (one page, single side printing, single purpose theme), magazine advertising tended to use the style and techniques of brochures, some would classify this as a “brochure” because of the shared design language.  Because of constraints of space, such advertising usually didn’t contain the wealth of technical details typically were included in catalogues.

Political campaign flyers: Physical copies printed for crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) campaign in the New Hampshire Primary seeking the Democratic Party’s nomination for the 2008 US presidential election (left) and a digital template for those supporting Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the 2024 US presidential election.  Crooked Hillary’s flyer was distributed by her campaign team; the Trump material was hosted by various Republican-aligned PACs (political action committees).

Flyer, handbill & leaflet: Whether in form or content a flyer, handbill or leaflet differ really doesn’t matter and the three terms are used interchangeably, the choice a function of local practice.  All three imply something small, cheap and “handed-out” (often in the literal sense of someone standing on a street-corner) for some limited, specific purpose (such as a new sushi bar opening around the corner).  The small leaflets came to be known as flyers (the original term in late 1880s US use was “fly-sheet”) on the notion of “made to be scattered around” (ie, the image of stuff “flying around”).  Prior to “flyer” catching on, such papers were called “hand-bills”, that term based on “billboards” (large, poster sized displays) so a handbill was “a bill conveniently held in the hand”.

Reich

Reich (pronounced rahyk or rahykh (German))

(1) With reference to Germany or other Germanic agglomerations, empire; realm; nation.

(2) The German state, especially (as Third Reich) during the Nazi period.

(3) A term used (loosely) of (1) hypothetical resurrections of Nazi Germany or similar states and (2) (constitutionally incorrectly), the so-called “Dönitz government (or administration)” which existed for some three weeks after Hitler’s suicide. 

(4) Humorously (hopefully), a reference to a suburb, town etc with a population in which German influence or names of German origin are prominent; used also by university students when referring to departments of German literature, German history etc. 

(5) As a slur, any empire-like structure, especially one that is imperialist, tyrannical, racist, militarist, authoritarian, despotic etc.

1871: From the German Reich (kingdom, realm, state), from the Middle High German rīche, from the Old High German rīhhi (rich, mighty; realm), from the Proto-West Germanic rīkī, from the Proto-Germanic rīkijaz & rikja (rule), a derivative of rīks (king, ruler), from the Proto-Celtic rīxs and thus related to the Irish rí.  The influences were (1) the primitive Indo-European hereǵ- (to rule), from which is derived also the Latin rēx and (2) the primitive Indo-European root reg (move in a straight line) with derivatives meaning "to direct in a straight line", thus "to lead, rule".  Cognates include the Old Norse riki, the Danish rige & rig, the Dutch rike & rijk, the Old English rice & rich, the Old Frisian rike, the Icelandic ríkur, the Swedish rik, the Gothic reiki, the Don Ringe and the Plautdietsch rikj.  The German adjective reich (rich) is used with an initial lower case and as a suffix is the equivalent of the English -ful, used to form an adjective from a noun with the sense of “rich in”, “full of”.  As a German noun & proper noun, Reich is used with an initial capital.

Reich was first used in English circa 1871 to describe the essentially Prussian creation that was the German Empire which was the a unification of the central European Germanic entities.  It was never intended to include Austria because (1) Otto von Bismarck's (1815-1989; Chancellor of the German Empire 1871-1890) intricate series of inter-locking treaties worked better with Austria as an independent state and (2) he didn't regard them as "sufficiently German" (by which he would have meant "Prussian": Bismarck described Bavarians as "halfway between Austrians and human beings".  At the time, the German Empire was sometimes described simply as “the Reich” with no suggestion of any sense of succession to the Holy Roman Empire.  “Third Reich” was an invention of Nazi propaganda to “invent” the idea of Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) as the inheritor of the mantle of Charlemagne (748–814; (retrospectively) the first Holy Roman Emperor 800-814) and Bismarck.  The word soon captured the imagination of the British Foreign Office, German “Reichism” coming to be viewed as much a threat as anything French had ever been to the long-time British foreign policy of (1) maintaining a balance of power in a Europe in which no one state was dominant ("hegemonic" the later term) and (2) avoid British involvement in land-conflicts on "the continent".

The term "Fourth Reich" had been around for a while when it was co-opted by Edwin Hartrich’s (1913-1995) for his book The Fourth and Richest Reich (MacMillan 1980), a critique both of the modern German state and its influence on the European Economic Community (the EEC (1957) which by 1993 would morph into the European Union (EU).  The term is still sometimes used by those criticizing the German state, the not so subtle implication being Berlin gradually achieving by other means the domination of Europe which the Third Reich attempted by military conquest.  Fourth Reich is also sometimes used, erroneously to describe the two-dozen day “administration” of Grand Admiral Karl Dönitz (1891–1980; German head of state 30 April-23 May 1945) who in Hitler’s will was appointed Reich President (and therefore head of state); the so-called “Flensburg Government”.  That’s wrong and the only difference of opinion between constitutional theorists is whether it was (1) the mere coda to the Third Reich or (2) a charade, the German state ceasing to exist by virtue of events on the ground, a situation the finalization of the surrender arrangements on 8 May merely documented.  The latter view certainly reflects reality and in a legal sense the formal existence of a German state was required to ensure the validity of the surrender and other administrative acts; the consensus is the German state ceased to exist on 8 May 1945.  That the Allied occupying forces allowed the obviously pointless “Dönitz administration” to “function” for some three weeks has been the subject of historical debate.  Some have suggested there were those in London & Washington who contemplated using (at least temporarily) the “Flensburg Government” as a kind of “administrative agent” and it's true Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) did briefly flirt with the idea.  However, what's more plausible was it was so unexpected and no planning (military or political) had been had undertaken to deal with such a thing: "Hitler in his bunker was one thing, an admiral in Flensburg was another".

Hartrich’s thesis was a particular deconstruction of the Wirtschaftswunder (economic miracle), the unexpectedly rapid growth of the economy of the FRG (the Federal Republic of Germany, the old West Germany) in the 1950s and 1960s which produced an unprecedented and widespread prosperity.  There were many inter-acting factors at play during the post-war era but what couldn’t be denied was the performance of the FRG’s economy and Hartrich attributed it to the framework of what came to be called the Marktwirt-schaft market economy with a social conscience), a concept promoted by Professor Ludwig Erhard (1897–1977) while working as a consultant to the Allied occupying forces in the immediate aftermath of the war.  When the FDR was created in 1949, he entered politics, serving as economy minister until 1963 when he became Chancellor (prime-minister).  His time as tenure was troubled (he was more technocrat than politician) but soziale Marktwirtschaft survived his political demise and it continues to underpin the economic model of the modern German state.

Lindsay Lohan on the cover of the German edition of GQ (Gentleman's Quarterly) magazine, August 2010.  Although published in the Fourth Reich, the photo-shoot by photographer Ellen Von Unwerth (b 1954) took place on Malibu Beach, California during June 2010.  Sommerlust is not as exciting as it may sound to English-speaking ears; it translates as “summer pleasure”

Hartrich was a neo-liberal, then a breed just beginning to exert its influence in the Western world, but he also understood that the introduction of untrammelled capitalism to Europe was likely to sow the seeds of its own destruction but he insists the “restoration” of the “…profit motive as the prime mover in German life was a fundamental step…” to economic prosperity and social stability.  Of course the unique circumstances of the time (the introduction of the Deutsche Mark which enjoyed stability under the Bretton Woods system (1944), the outbreak of the Cold War, the recapitalization of industry and the provision of new plant & equipment with which to produce goods to be sold into world markets under the GATT (General Agreement on Tariffs & Trade (1947)) produced conditions which demand attention but the phenomenal growth can’t be denied.  Nor was it denied at the time; within the FRG, even the socialist parties by 1959 agreed to build their platform around “consumer socialism”, a concession Hartrich wryly labelled “capitalism's finest hour”.  The Fourth and Richest Reich was not a piece of economic analysis by an objective analyst and nor did it much dwell on the domestic terrorism which came in the wake of the Wirtschaftswunder, the Baader-Meinhof Group (the Red Army Faction (RAF)) and its ilk discussed as an afterthought in a few pages in an epilogue which included the bizarre suggestion Helmut Schmidt (1918–2015; FRG Chancellor 1974–1982) should be thought a latter-day Bismarck; more than one reviewer couldn’t resist mentioning Hitler himself had once accorded the same honor to the inept Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945).

The word "Reich" does sometimes confuse non-specialists who equate it with the German state, probably because the Third Reich does cast such a long shadow.  Murdoch journalist Samantha Maiden (b 1972) in a piece discussing references made to the Nazis (rarely a good idea except between consenting experts in the privacy of someone don's study) by a candidate in the 2022 Australian general election wrote:

The history of the nation-state known as the German Reich is commonly divided into three periods: German Empire (1871–1918) Weimar Republic (1918–1933) Nazi Germany (1933–1945).

It's an understandable mistake and the history of the German Reich is commonly divided into three periods but that doesn't include the Weimar Republic.  The point about what the British Foreign Office labelled "Reichism" was exactly what the Weimar Republic (1918-1933) as a "normal" democratic state, was not.  The Reich's three epochs (and there's some retrospectivity in both nomenclature and history) were the Holy Roman Empire (1800-1806), Bismarck's (essentially Prussian) German Empire (1871-1918) & the Nazi Third Reich (1933-1945).  

The First Reich: the Holy Roman Empire, 800-1806

The Holy Roman Empire in the sixteenth century.

The Holy Roman Empire was a multi-ethnic complex of territories in central Europe that developed during the early Middle Ages, the popular identification with Germany because the empire’s largest territory after 962 was the Kingdom of Germany.  On 25 December 800, Pope Leo III (circa 760-816; pope 795-816) crowned Charlemagne (747–814; King of the Franks from 768, King of the Lombards from 774, and Emperor of the Romans (and thus retrospectively Holy Roman Emperor) from 800)) as Emperor, reviving the title more than three centuries after the fall of the Western Roman Empire.  Despite the way much history has been written, it wasn’t until the fifteenth century that “Holy Roman Empire” became a commonly used phrase.

Leo III, involved in sometimes violent disputes with Romans who much preferred both his predecessor and the Byzantine Empress in Constantinople, had his own reasons for wishing to crown Charlemagne as Emperor although it was a choice which would have consequences for hundreds of years.  According to legend, Leo ambushed Charlemagne at Mass on Christmas day, 800 by placing the crown on his head as he knelt at the altar to pray, declaring him Imperator Romanorum (Emperor of the Romans), in one stroke claiming staking the papal right to choose emperors, guaranteeing his personal protection and rejecting any assertion of imperial authority by anyone in Constantinople.  Charlemagne may or may not have been aware of what was to happen but much scholarship suggests he was well aware he was there for a coronation but that he intended to take the crown in his own hands and place it on his head himself.  The implications of the pope’s “trick” he immediately understood but, what’s done is done and can’t be undone and the lesson passed down the years, Napoleon Bonaparte (1769–1821; leader of the French Republic 1799-1804 & Emperor of the French from 1804-1814 & 1815) not repeating the error at his coronation as French Emperor in 1804.

Some historians prefer to date the empire from 962 when Otto I was crowned because continuous existence there began but, scholars generally concur, it’s possible to trace from Charlemagne an evolution of the institutions and principles constituting the empire, describing a gradual assumption of the imperial title and role.  Not all were, at the time, impressed. Voltaire sardonically recorded one of his memorable bon mots, noting the “…agglomeration which was called and which still calls itself the Holy Roman Empire was in no way holy, nor Roman, nor an empire."  The last Holy Roman Emperor, Francis II (1768–1835; Holy Roman Emperor 1792-1806) dissolved the empire on 6 August 1806, after Napoleon's creation of the Confederation of the Rhine.

The Second Reich: the Prussian Hohenzollern dynasty, 1871-1918

German Empire, 1914.

The German Empire existed from the unification of Germany in 1871 until the abdication of Wilhelm II (1859–1941; German Kaiser (Emperor) & King of Prussia 1888-1918) in 1918, when Germany became a federal republic, remembered as the Weimar Republic (1918-1933).  The German Empire consisted of 26 constituent territories, most ruled by royal families.  Although Prussia became one of several kingdoms in the new realm, it contained most of its population and territory and certainly the greatest military power and the one which exercised great influence within the state; a joke at the time was that most countries had an army whereas the Prussian Army had a country.

To a great extent, the Second Reich was the creation of Prince Otto von Bismarck (1815–1898; chancellor of the North German Confederation 1867-1871 and of the German Empire 1871-1890), the politician who dominated European politics in the late nineteenth although his time in office does need to be viewed through sources other than his own memoirs.  After Wilhelm II dismissed Bismarck, without his restraining hand, the empire embarked on a bellicose new course that led ultimately to World War I (1914-1918), Germany’s defeat and the end the reign of the House of Hohenzollern and it was that conflict which wrote finis to the dynastic rule of centuries also of the Romanovs in Russia, the Habsburgs in Austria-Hungary and the Ottomans in Constantinople.  Following the Kaiser’s abdication, the empire collapsed in the November 1918 revolution and the Weimar Republic which followed, though not the axiomatically doomed thing many seem now to assume, was for much of its existence beset by political and economic turmoil.  

The Third Reich: the Nazi dictatorship 1933-1945

Nazi occupied Europe, 1942.

“Nazi Germany” is in English the common name for the period of Nazi rule, 1933-1945.  The first known use of the term “Third Reich” was by German cultural historian Moeller van den Bruck (1876-1925) in his 1923 book Das Dritte Reich (The Third Reich).  Van den Bruck, a devotee of Friedrich Nietzsche (1844–1900) and a pan-German nationalist, wrote not of a defined geographical entity or precise constitutional arrangement.  His work instead explored a conceptualized (if imprecisely described) and idealized state of existence for Germans everywhere, one that would (eventually) fully realize what the First Reich might have evolved into had not mistakes been made, the Second Reich a cul-de-sac rendered impure by the same democratic and liberal ideologies which would doom the Weimar Republic.  Both these, van den Bruck dismissed as stepping stones on the path to an ideal; Germans do seem unusually susceptible to being seduced by ideals.

In the difficult conditions which prevailed in Germany at the time of the book’s publication, it didn’t reach a wide audience, the inaccessibility of his text not suitable for a general readership but, calling for a synthesis of the particularly Prussian traditions of socialism and nationalism and the leadership of a Übermensch (a idea from Nietzsche’s Thus Spoke Zarathustra (1883) which describes a kind of idealized man who probably can come into existence only when a society is worthy of him), his work had obvious appeal to the Nazis.  It was said to have been influential in the embryonic Nazi Party but there’s little to suggest it contributed much beyond an appeal to the purity of race and the idea of the “leader” (Führer) principle, notions already well established in German nationalist traditions.  The style alone might have accounted for this, Das Dritte Reich not an easy read, a trait shared by the dreary and repetitive stuff written by the party “philosopher” Alfred Rosenberg (1893-1946).  After Rosenberg was convicted on all four counts (planning aggressive war, waging aggressive war, war crimes & crimes against humanity) by the IMT (International Military Tribunal) at the first Nuremberg Trial (1945-1946) and sentenced to death by hanging, a joke circulated among the assembled journalists that it would have been fair to add a conviction for “crimes against literature”, a variation on the opinion his fellow defendant Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 & Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna (1940-1945) should also have been indicted for “crimes against poetry”.  Von Schirach though avoided the hangman's noose he deserved.        

A book channeling Nietzsche wasn’t much help for practical politicians needing manifestos, pamphlets and appealing slogans and the only living politician who attracted some approbation from van den Bruck was Benito Mussolini (1883-1945; Duce (leader) & prime minister of Italy 1922-1943).  The admiration certainly didn’t extend to Hitler; unimpressed by his staging of the Munich Beer Hall Putsch (8–9 November 1923), van den Bruck dismissed the future Führer with a unusually brief deconstruction, the sentiment of which was later better expressed by another disillusioned follower: “that ridiculous corporal”.  The term “Third Reich” did however briefly enter the Nazi’s propaganda lexicon and William L Shirer (1904–1993) in his landmark The Rise and Fall of the Third Reich (1960) reported that in the 1932 campaign for the presidency, Hitler in a speech at Berlins's Lustgarten (a place which, again perhaps disappointing some, translates as “pleasure garden”) used the slogan: “In the Third Reich every German girl will find a husband”.  Shirer's book is now dated and some of his conceptual framework has always attracted criticism but it remains a vivid account of the regime's early years, written by an observer who actually was there. 

The official name of the state was Deutsches Reich (German Empire) between 1933-1943 and Großdeutsches Reich (Greater German Empire) between 1943 to 1945 but so much of fascism was fake and depended for its effect on spectacle so the Nazis were attracted to the notion of claiming to be the successor of a German Empire with a thousand year history, their own vision of the Nazi state being millennialist.  After they seized power, the term “Third Reich” occasionally would be invoked and, more curiously, the Nazis for a while even referred to the Weimar Republic as the Zwischenreich (Interim Reich) but as the 1930s unfolded as an almost unbroken series of foreign policy triumphs for Hitler, emphasis soon switched to the present and the future, the pre-Beer Hall Putsch history no longer needed.  It was only after 1945 that the use of “Third Reich” became almost universal although the earlier empires still are almost never spoken of in that way, even in academic circles.

Van den Bruck had anyway been not optimistic and his gloominess proved prescient although his people did chose to walk (to destruction) the path he thought they may fear to tread.  In the introduction to Das Dritte Reich he wrote: “The thought of a Third Empire might well be the most fatal of all the illusions to which they have ever yielded; it would be thoroughly German if they contented themselves with day-dreaming about it. Germany might perish of her Third Empire dream.”  He didn’t live to see the rise and fall of the Third Reich, taking his own life in 1925, a fate probably not unknown among those who read Nietzsche at too impressionable an age and never quite recover.

Wilhelm Reich, Hawkwind and the Orgone Accumulator

Sketch of the orgone accumulator.

Wilhelm Reich (1897-1957) was a US-based, Austrian psychoanalyst with a troubled past who believed sexual repression was the root cause of many social problems.  Some of his many books widely were read within the profession but there was criticism of his tendency towards mono-causality in his analysis, an opinion shared by Sigmund Freud (1856–1939) in his comments about Reich’s 1927 book Die Funktion des Orgasmus (The Function of the Orgasm), a work the author had dedicated to his fellow Austrian.  Freud sent a note of thanks for the personally dedicated copy he’d been sent as a birthday present but, brief and not as effusive in praise Reich as had expected, it was not well-received.  Reich died in prison while serving a sentence imposed for violating an injunction issued to prevent the distribution of a machine he’d invented: the orgone accumulator.

The Space Ritual Alive in Liverpool and London (United Artists UAD 60037/8; referred to usually as Space Ritual) (1973).

The orgone accumulator was an apparently phoney device but one which inspired members of the science fiction (SF) flavored band Hawkwind to write the song Orgone Accumulator which, unusually, was first released on a live recording, Space Ritual, a 1973 double album containing material from their concerts in 1972.  Something of a niche player in the world of 1970s popular music Hawkwind, perhaps improbably, proved more enduring than many, their combination of styles attracting a cult following which endures to this day.