Pitcher

Pitcher (pronounced pich-er)

(1) A jug-like container, usually with a handle and narrow-necked spout or lip, for holding and pouring liquids; historically of earthenware, they now can be made of many materials (glass, plastic, metal etc).

(2) In botany, a pitcher-like or flask-shaped organ or appendage of a plant or its leaves; any of the urn-shaped leaves of the pitcher plant.

(3) In zoology, one of the former genus Ascidium of simple ascidians (sea squirts).

(4) In the sport of golf, a club with an iron head the face of which has more slope than a mashie but less slope than a pitching niblick (known also as a seven iron). 

(5) In stone-masonry, a granite stone or sett used in paving (known also as a sett).

(6) An adaptation of a crowbar, used for digging (obsolete).

(7) In slang, a drug dealer (usually one at the lowest (street level) level of the supply chain).

(8) In slang (UK criminal class), one who is the final link in the chain (ie the one handing the notes) to the retailer etc) putting counterfeit currency into circulation (obsolete).

(9) In slang, a street vendor, a “fly-pitcher” being an illicit street trader (one operating without permission or a license).

(10) In publishing, film or music production etc, an individual who delivers the pitch (the proposal) to secure funding, publishing contract etc; by extension a person who advocates an idea, concept or plan).

(11) A person who throws, tosses, casts etc something.

(12) In the sports of baseball, softball & pesäpallo, the player who throws (ie pitches) the ball to the opposition’s batters.

(13) In the slang (originally US) of the (male) gay community, the “top” (the “dominant” (in the penetrator)) partner in a homosexual encounter between two men, the other being the “catcher” (ie the “bottom”) (the “pitcher-catcher” comparison from the sport of baseball).

1250–1300: From the Middle English picher, from the Old French bichier, pichier & pechier (small jug) (which endures in modern French as pichet), from the Late Latin &  Medieval Latin picārium, a variant of bicārium (beaker), possibly from bacarium & bacar or from the Ancient Greek βῖκος (bîkos).  The use in the sense of “throwing something emerged between 1700-1710, the construct being pitch + -er.  The noun pitch (in the sense of throw, toss, cast etc) was from the Middle English picchen & pycchen (to thrust in, fasten, settle), from the Old English piċċan, from the Proto-West Germanic pikkijan, a variant of the Proto-West Germanic pikkōn (to pick, peck), from which Middle English gained pikken & picken (to pick, pierce) and modern English, pick.  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  In botany, user have the pleasure of the adjective urceolate (comparative more urceolate, superlative most urceolate) meaning “having an urceolus (shaped like an urn), the word from the Latin urceolus (a little pitcher, more familiar as urceolatus), diminutive of urceus (any urn-shaped organ of a plant.).  Pitcher & pitcherful are nouns and pitcherlike & picchered are adjectives; the noun plural is pitchers.

Nepenthes holdenii, a tropical, meat-eating pitcher plant endemic in western Cambodia.  For carnivorous plants, the "pitcher" structure confers advantages in harvesting so the process of natural selection is ideal, the advantages conferred by the shape thus favored by natural selection.  

In idiomatic use a “little pitcher” was “a small child” and the phrase “little pitchers have big (sometimes “long”) ears” meant adults should exercise caution when talking in the presence of children because what is said may over overheard and understood or misunderstood (both, for different reasons, potentially leading to bad outcomes).  The “ears” in the phrase was an allusion to the ear-shaped handles common on pitchers used for serving liquids.  “Pitcher-bawd” was old sailor’s slang for an old or at least semi-retired prostitute (ie “past her best”) who worked in a tavern fetching pitchers of beer for patrons.  A “rinse-pitcher” was a notorious drunkard while the proverb “the pitcher goes so often to the well that it is broken at last” (expressed also as “the jug goes to the well until it breaks” meant “if even the best article is used often enough, eventually it will wear out or break down.

Even for those not convinced by the “language of Shakespeare and Milton” shtick, there are persuasive reasons to learn English.  That may not extend to the playwrights or lyric poets and in truth, most native English-speakers are probably acquainted with the works of William Shakespeare (1564–1616) and John Milton (1608–1674) only through filmed adaptations or the odd (sometimes misquoted or wrongly attributed) phrase but both remain a still influential part of the language’s lineage.  Students new to the tongue probably appreciate some of English’s structural simplicity and come to value the flexibility and wide vocabulary but what must mystify them is the way certain words (with the same pronunciation or spelling (or both)) can enjoy a multiplicity of meanings; indeed some words can appear in the same sentence with one instance meaning one thing and one another.  Apparently this does happen in other languages but in English the phenomenon is thought to be more frequent and the paradox is that despite the huge word count, there are many of these dualities (and beyond) of meaning.

Lindsay Lohan has of late proved a prolific pitcher of products including Pure Leaf Tea.

When being taught the word “pitch”, students surely must think the scope of meanings bizarre.  As a noun “pitch” can be (1) a surface (such as that upon which cricket or other games are played), (2) a relative point, position, or degree (such a “high pitch of excitement”), (3) the highest point or greatest height, (4) in music, speech, etc, “the degree of height or depth of a tone or of sound, depending upon the relative rapidity of the vibrations by which it is produced, (5) in acoustics, the apparent predominant frequency sounded by an acoustical source, (6) the act of throwing, tossing etc or the manner of so doing, (7) in nautical use the movement or forward plunge of a vessel, (8) the extent of the upward or downward inclination of a slope or the slope itself, (9) the advocacy of something for some purpose (often as “sales pitch”), (10) the specific location allotted to or assigned for some person, object or purpose, (11) in aeronautics, the nosing of an airplane or spacecraft up or down about a transverse axis or the distance a given propeller would advance in one revolution (hence there being “variable pitch” and “fixed pitch” propellers, (12) in the flight of rockets or missiles, either the motion due to pitching or the extent of the rotation of the longitudinal axis involved in pitching, (13) in geology, the inclination (from the horizontal) of a linear feature (as the axis of a fold or an ore-shoot) (also called “the plunge”, (14), in mechanical engineering, (14a) the distance between the corresponding surfaces of two adjacent gear teeth measured either along the pitch circle circular pitch or between perpendiculars to the root surfaces normal pitch; (14b) the ratio of the number of teeth in a gear or splined shaft to the pitch circle diameter (expressed in inches or fractions of an inch) or (14c) the distance between any two adjacent things in a series (as screw threads, rivets, holes drilled etc), (15) in carpet weaving) the weft-wise number of warp ends, usually determined in relation to 27 inches (686 mm), (16) in stone masonry, a true or even surface on a stone, (17) in typography, a unit of measurement indicating the number of characters to a horizontal inch, (18) in cards, an alternative name for “all fours” (known also as “high-low-jack”, “old sledge” & “seven-up”), (19) in golf (as a clipping of “pitch shot”), an approach (to the green) shot in which the ball is struck in a high arc, (20) any of various heavy dark viscious substances obtained as a residue from the distillation of tars (often as coal-tar pitch); any of various similar substances, such as asphalt, occurring as natural deposits; any of various similar substances obtained by distilling certain organic substances so that they are incompletely carbonized and (21) crude turpentine obtained as sap from pine trees.

A picture of Lindsay Lohan with pitcher of milk making a “dirty soda” during her pitch for PepsiCo's Pilk promotion.  It was recommended a pilk be enjoyed with a cookie (“biscuit” to those in certain places) but opinion remains divided on the combo.

Once students have begun to master how many forks and layers of meaning can co-exist in “pitch” & “pitcher”, they can then ponder the latter’s homophone: “picture”.  Although it also enjoys other meaning, the core understanding of “picture” is as a representation of anything or anyone and one can exist as a painting, a print, a photograph, a drawing etc with the only definitional constraint probably that it should be on a flat surface; anything beyond that a it becomes an “installation” or something else.  A “three-dimensional picture” remains a picture if the effect is achieved with multi-layer technology but if it becomes topographic beyond the thickness of the paint, it’s probably an installation, model or something else.  Picture was from the Middle English pycture, from the Old French picture, from the Latin pictūra (the art of painting, a painting), from pingō (I paint).  The pitcher vs picture thing is an example (like sealing vs ceiling”) of how words with different spellings and meanings yet the same pronunciation independently can evolve and there are also words with the same spelling and pronunciation meaning different (sometimes even opposite) things (consider “sanction”).

American Gothic (1930), oil on beaverboard by Grant Wood (1891-1942), Art Institute of Chicago.

One of the most discussed, analysed and parodied paintings in twentieth century US art, every aspect of element in American Gothic has likely appeared in at least one earnest thesis and the pitchfork has been held to be as highly symbolic as well an interesting compositional feature.  Structurally, the pitchfork’s vertical shaft functions as a formal echo of other vertical and pointed elements (the architecture and the upright rigidity of the subjects) with the tool’s three tines parallel with both the elongated Gothic window behind and the seams and patterns of the clothing.  The technique lends the work a geometric coherence.  Symbolically, the visual austerity hints at the qualities stereotypically associated with rural Protestant rectitude and obviously, a pitchfork is emblematic of the manual agricultural labor which fulfilled such a vital role in the pre-industrial US.  Tellingly, Wood painted the work just as the effects of the Great Depression were beginning to be felt, threatening rural self-sufficiency and traditional American farming life.  That’s why critics think it significant the farmer’s grip on the handle seems so assertively tight, holding, as it were, onto a way of life which suddenly felt vulnerable, the message one of defiance, the pitchfork a barrier between subjects and viewers.

The picture has always been regarded as a snapshot (however inaccurately) of world-view of those of the Midwestern agrarian population, conveying sternness, frugality, guardedness, moral vigilance, thrift and an abiding suspicion of outsiders, thus the imagining of the pitchfork as a symbolic weapon rather than an emblem of pastoral warmth.  This is not a sentimental piece as so many depictions of rural scenes have been and whether the artist intended American Gothic to be ironic, satirical or a homage has never been certain because Wood at times gave interviewers different hints so it’s there for viewers to make of it what they will but it’s not hard to interpret the pitchfork as the visual spine, both compositionally and symbolically.

Portrait of the Irish playwright and Nobel laureate in literature, George Bernard Shaw (GBS; 1856-1950), oil on canvas by the Welsh artist Augustus John (1878–1961), Shaw's Corner, Hertfordshire.  In a long life, GBS pitched many things including Esperanto and, as one of the “useful idiots” (the crew contemptuously acknowledged by comrade Vladimir Lenin (1870–1924; head of government of Russia or Soviet Union 1917-1924)), the Soviet Union of comrade Joseph Stalin (1878-1953; Soviet leader 1924-1953).

In Modern English, as many as 175,000 words are thought to be “the core” (those in general, common use) while the count may be over 600,00 if historic, archaic forms are included and it’d go over a million if scientific and technical coinings were added.  There are of course reasons for this, the obvious one being English was a product of a long evolution with roots in Ancient Greek, Latin, French, various Germanic dialects and more and even when it (sort of) forked into something recognizably “English”, evolution was still often regional with spelling and meanings existing in parallel, centuries before mass-produced dictionaries emerged to begin the path towards standardization.  That messiness was avoided by the Esperantoists of the late nineteenth century who were able to craft their “international auxiliary language” freed from the constraints of existing use and thus achieve a lexicon characterized by words with exclusivity of meaning.  That sounds like it’d make it an attractive alternative to untidy English but English has the unique advantage of a global critical mass, something achieved by (1) the cultural imperialism first of the British Empire and later the United States and (2) being the “native” language of computing, the internet and all that.  Apart from the Greek, Latin and other sources, English proved linguistically a slut, because as explorers, soldiers, traders and colonialists spread globally (variously to explore, battle, trade, exploit, occupy etc), not only did they steal people, resources and land, shamelessly they also absorbed words from Africa, the Middle East and, most numerously, the Indian sub-continent during the British Raj.

This is a representation of “pitch black”.  Although used loosely to mean something like “very dark”, strictly speaking, “pitch black” should be used only to covey the idea of an “absence of light”, the allusion to tar, a black, oily, sticky, viscous substance, consisting mainly of hydrocarbons derived from organic materials such as wood, peat, or coal.

The terms “pitch black”, “pitch darkness” etc are a reference to the blackness of pitch in the sense of “tar” and in mineralogy, pitchblende is a naturally-occurring uranium oxide, a variety of the mineral uraninite.  As a verb, pitch can be used variously as “to pitch a tent” (ie erect one’s tent, that use based on an obsolete use of pitch to mean “firmly to fix (embed) in the ground”), “make a pitch for something” (suggest some course of action or try to sell something”), pitch (throw) a ball (most associated with baseball), cut a stone with a chisel.  In (now obsolete) historic military jargon, “to pitch” was “to arrange the field of battle” and although the term has fallen from use, the practice persists although few field commanders would now suggest the object is (as once did Field Marshal Lord Bernard Montgomery, 1887–1976) to make things “clean and tidy”.  Also now obsolete is the use of “to pitch” meaning “to settle down (in one place); to become established”; that had been based on the old use meaning “firmly to fix (embed) in the ground”.

Comrade Fidel Castro (1926–2016; prime-minister or president of Cuba 1959-2008, left) and Jimmy Carter (b 1924; POTUS 1977-1981), Estadio Latinoamericano (Latin American Stadium), Havana, Cuba, May 2002.  In Mr Carter's right hand is the baseball he's about to pitch.

In baseball, the “ceremonial first pitch” is a “symbolic pitch” (ie one with no consequence in the game) staged as a prelude to the game proper.  POTUESes and others have been among the celebrities engaged as “ceremonial pitchers” and some have proved more adept than others.  Jimmy Carter in 2002 made a private visit to Havana with the hope of improving relations between Cuba and the US, strained since the Cuban revolution in 1959.  In the short term, little that could be called substantive would be achieved but what would now be called “the optics” were good, comrade Castro inviting the former president to throw the ceremonial first pitch at a Cuban League All-Star Game in Havana's Estadio Latinoamericano.  Apparently, baseball fan comrade Castro personally provided training in “making the perfect pitch” but, just to be sure, Mr Carter also had a few sessions with his Secret Service detail, reportedly on the roof of his hotel.  On the night, he threw what was described as “a good pitch” and it was well received by the capacity crowd, the event in the history books as a rare example of diplomacia del beisbol (baseball diplomacy) and the sport does appear in the odd footnote in presidential histories.  On the opening day (13 April) of the 1964 MLB (Major League Baseball) season at Washington DC’s District of Columbia Stadium (now the Robert F. Kennedy Memorial Stadium), Lyndon Johnson (LBJ, 1908–1973; US president 1969-1969) set the record for the most hot dogs eaten by a president on Opening Day, all four scoffed down in the approved manner (ie without resort to knife & fork).  The record still stands, something which must not have been brought to the attention of Donald Trump (b 1946; POTUS 2017-2021 and since 2025) because, if he knew, there would have been a post on Truth Social correcting the record by revealing he'd once eaten five.

Baseball has variants of the position of pitcher (the player who throws the ball to the opposition batter) including “non-pitcher” (team member who does not pitch and is thus obliged to bat, “relief pitcher” (a pitcher who takes the place of the “starting pitcher” (or another relief pitcher) in cases of injury, ineffectiveness, ejection from the game or fatigue, “switch pitcher” (a pitcher who play ambidextrously (pitches both right & left-handed), “setup pitcher” (a relief pitcher who pitches usually in the 8^th inning to maintain a lead, serving as the bridge to the closer in the 9^th, “middle relief pitcher” (MRP) (a relief pitcher who pitches usually the 5^th, 6^th or 7^th innings to bridge the gap between the starting pitcher and late-inning relievers (setup or closer pitchers) and “closer pitcher” (A specialist relief pitcher skilled in securing the final outs, typically in the 9^th inning, to protect a narrow lead or ear a “save”.

CONELRAD

CONELRAD (pronounced kon-ill-rad or kon-ill-rid)

As an acronym: CONtrol of ELectromagnetic RADiation, a Cold War era  system of emergency public broadcasting developed by the US in the mid 1950s.

Exclusive to the US, CONELRAD was a nationally standardized system of emergency public broadcasting (on the AM (amplitude modulation) medium-wave band at 640 & 1240 kHz) intended to operate in the event of enemy attack during the Cold War.  The original specifications for what emerged as CONELRAD was first discussed at the "Informal Government-Industry Technical Conference" (March, 1951) and later published by the FCC (Federal Communications Commission): "The primary plan for alerting broadcast stations that is currently being considered by the FCC Study Group is known as the Key Station System.  The arrangement requires certain telephone circuits (private wire or direct line to Toll Board) between the Air Defense Control Centers (ADCC) and specified radio stations to be known as Basic Key Stations & Relay Key Stations”.

Cold War PSA (public service announcement).

The essence of the system was each Basic Key Station upon receiving an alert or warning signal from the ADCC would, upon instruction, broadcast a predetermined message and also relay the message by telephone to all Relay Key Stations assigned to each Basic Key Station.  As a diversified network designed to be able to continue functioning even if various parts were destroyed, it was conceptually similar to a later US military project which would later evolve into the internet.  Intended to be simple, robust and able to reach as wide a possible audience in the shortest possible time, CONELRAD used simple protocols for alerting the public and other "downstream" stations, consisting of a sequence of shutting the station off for five seconds, returning to the air for five seconds, again shutting down for five seconds, and then transmitting a tone for 15 seconds.  Key stations would be alerted directly and all other broadcast stations would monitor a designated station in their area.

In the event of an attack on the US, all domestic television and FM (frequency modulation) radio stations were required immediately to cease broadcasting and upon alert, almost all AM stations shut down, those remaining on-air transmitting either on 640 or 1240 kHz.  No transmission would last more than a few minutes and upon one going “off-air” another would take over the frequency on a ”round robin” chain, this to confuse enemy aircraft which might be navigating using RDF (Radio Direction Finding), a technique first widely used in the early days of World War II (1939-1945).  In the US, all radio sets manufactured between 1953-1963 were required to have the two frequencies marked by the triangle-in-circle (CD Mark), the symbol of Civil Defense organizations.  In 1963, CONELRAD was replaced by the EBS (Emergency Broadcast System) which operated until 1997 when all responsibilities were assumed by the FCC.

Diet Coke product placement in Mean Girls (2004).  One of the clues in identifying product placement is that items carefully are placed so brand-names are always legible.

Product placement, a technique on marketing in which products are brands are “worked into” something like a film or television programmes, is now so ubiquitous (witness the frequent appearance in Mean Girls (2004) of Coca-Cola, Doritos, Cheetos, Dunkin' Donuts, Red Bull, Silk Milk, Taco Bell etc) that there are now internet sleuths gleefully who document each instance.  Frequently, the presence of a product is merely an example of “brand awareness” with no substantive effect on the plot (in most cases it’s of no significance whether the characters drive Fords or Buicks or drink Pepsi or Coca-Cola) although there have been some deemed morally or politically dubious and variously they’ve involved things like alcohol, tobacco or firearms or institutions like the US military.  Known also as “embedded marketing”, the technique is most associated with commercial cinema where the stuff is easy to interpolate but there have been examples even in literary fiction, the best known being The Bulgari Connection (2001) by Fay Weldon (1931-2023).  In that, in exchange for an undisclosed payment, the author was required to make a specified number of mentions of the Italian luxury goods house Bulgari (generously, greatly she exceeded the quota).  Of course, that’s an example which became notorious and it’s not known how many other “respectable” novelists have been subsidized this way.

Stromberg-Carlson radio (with CONELRAD settings arrowed in red) promoted as one of the many “plusses” in the ownership of one of the Ford Motor Company's new Edsels.  In Australia, the phrase “it seemed like a good idea at the time”  is known colloquially as the “streaker's defence”.

The companion technique is “product association”.  Here, a company seeks in some obvious way to be associated with someone or some institution and in every glossy magazine there will, in one form or another, be probably dozens of examples.  Usually, “product association” is contractual with the consideration (usually cash or some form of contra arrangement) flowing one way or the other but the technique can also be executed as a form of “ambush marketing” (a hotel hiring for a morning a number of Ferraris, Lamborghinis and such to park outside for a photo-shoot, thereby hoping the “prestige” of the brands will “rub off”, despite the manufacturers receiving not a peppercorn for their unwitting participation).  More conventionally, it’s a normal commercial transaction entered into on terms agreeable to both parties and, if thought mutually beneficial, it may be on the basis of NMA (no monetary action).  In the matter of Stromberg-Carlson (by then a division of General Dynamics, now famous for nuclear submarines, warplanes and such) advertising their satisfaction at their new “transistorized” radio with “Town-and-Country tuning” being “one of the outstanding plus features of America’s newest car, the exciting Edsel”, it would have seemed like a good idea at the time.  By all accounts the Stromberg-Carlson car radios were fine devices but exhorting customers to: “See and drive the Edsel – it’s wonderful!” would have done nothing to enhance the corporate image.  That is of course a risk with product association: just as positive image can rub off, if things go awry, there’s a risk of that spreading too.  As it was, the Edsel venture floundered within three seasons but Stromberg-Carlson wasn’t part of the collateral damage.

1958 Edsel Citation Convertible, a failure with a fine CONERAD transistorized radio by Stromberg-Carlson.

Formed in 1894 as a partnership between Swedish immigrants Alfred Stromberg (1861-1913) and Androv Carlson (1854-1925), Stromberg-Carlson was for much of the twentieth century one of the dominant US manufacturers and distributors of electronics and telecommunications equipment.  As is modern corporate practice, Stromberg-Carlson became absorbed into other concerns and has since been part of the swirl of M&A (mergers & acquisitions) activities but it remains active in the industry.  Between 1906-1907, Alfred Stromberg dissolved his interests in telecommunications and formed what would become the Stromberg Motor Devices Company and ultimately Stromberg Carburetors.  In the post-war years, Zenith-Stromberg carburetors were used on a variety of British cars but they became well-known in the US after being adopted in the late 1960s because the company had a product which was ideally suited to complying with the increasingly stringent US emission regulations, the trade-off being some loss of performance, particularly at higher engine speeds.  In something like the Jaguar E-Type (XKE; 1961-1971), the switch from triple SU carburetors to dual Zenith-Strombergs meant the high-speed response suffered but, even in those happier days, there weren't than many who with any frequency explored how the things performed above 125 mph (200 km/h).

Lichtdom

Lichtdom (pronounced lish-dumm)

A visual technique using light to emulate large-scale architecture.

1934: The construct of the German Lichtdom was licht + dom (literally “cathedral of light”).  Licht (variously light, effortless, freely, easy, free; luminous; eye, clear, sparse, bright, light, shiny, light colored; distinct, plain, obvious, explicit, lucid, straightforward) was from the Middle High German lieht and the Middle German līcht), from the Old High German lioht, from the Old Saxon lioht, from the Proto-West Germanic leuht, from the Proto-Germanic leuhtą, from the primitive Indo-European lewktom.  The descendants include the Dutch licht and the English light.  The obsolete alternative spelling was Liecht.  The colloquial uses include describing candles and (in hunting), the eye of (especially ground) game.  The usual plural is Lichter but Lichte operates as a plural when speaking of candles.  Dom (cathedral; church; big church building; dome, cupola) was from the French dôme, from the Italian duomo, from the Latin domus (ecclesiae (literally “house (of the church)”)), a calque of the Ancient Greek οἶκος τῆς ἐκκλησίας (oîkos tês ekklēsías).  Lichtdom is a compound noun.

Reichsparteitag (Party Rally) Nuremberg, 1934.

Of all that was designed by Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), little was built and less remains.  Although he would later admit the monumentalism of the Nazi architectural model was a mistake, his statements of contrition seemed always tinged with a regret that in the years to come, all he was likely to be remembered for was his “immaterial lightshow”, used as a dramatic backdrop for the party rallies held at the Zeppelinfeld stadium in Nuremberg.  Compared with what, had things worked out, he’d have been able to render in steel, concrete, marble and granite, Lichtdom (cathedral of light) was of course ephemeral but it’s undeniably memorable.  Speer created the effect by placing the Luftwaffe’s (the German air force) entire stock of 152 1500 mm (60 inch) searchlights around the stadium’s perimeter and maximized the exposure of the design by insisting as many events as possible be conducted in darkness.  The other other advantage was the interplay of light and shadow disguised the paunchiness of the assembled Nazis, many of whom were flabbier than the party’s lean, “Aryan ideal” (by which they meant something stereotypically “Nordic”) but that was anyway suspect; one joke spread by the famously cynical Berlin natives noting that empirically a better description of the Nazi reality was "as blonde as Hitler, as fit as Göring, as tall as Goebbels and as sane as Hess".  The use by the Nazis of the term “Aryan race” to describe people of “pure Germanic descent” was later extended to encompass “all non-Jewish Caucasians” but it was a pseudoscientific concept and one of a number of acts of Nazi misappropriation.  Aryan was a Sanskrit word from the Proto-Indo-Iranian áryas (the original Indo-Iranian autonym) and it entered English in the nineteenth century as a technical term used in structural linguistics, initially to describe Indo-Iranian languages and later extended to most Indo-European languages.

Reichsparteitag (Party Rally) Nuremberg, 1936.

The spectacle left few unimpressed.  Sir Neville Henderson (1882-1942; UK ambassador to Germany 1937-1939), the UK’s admittedly impressionable ambassador described the ethereal atmosphere as “…both solemn and beautiful… like being in a cathedral of ice.”  History though has preferred “cathedral of light” and brief views are captured in Hans Weidemann’s (1904-1975) Festliches Nürnberg (Festival of Nuremberg; a 1937 propaganda film chronicling the 1936 and 1937 events) which is mercifully shorter than Leni Riefenstahl’s (1902–2003) better-known works although the poor quality of the film stock used can only hint at the majesty achieved but the use of Richard Wagner's (1813-1883) Die Meistersinger von Nürnberg (The Master-Singers of Nuremberg, 1868) as a musical accompaniment helps.  Riefenstahl actually claimed she suggested the idea to Speer and a much better record exists in her film Olympia (1938) which documented the 1936 Summer Olympics at which the technique was also used.  Architects had of course for millennia been interested in light but apart from those responsible for the placement of stained glass windows and other specialties, mostly they were concerned with function rather than anything representational.  It was the advances the nineteenth century in the availability and luminosity of artificial light which allowed them to use light as an aesthetic element not limited candles or the time of day and thus the angle of sunlight.

Fragment from Olympia (1938) with Lichtdom.

Speer had plenty of time to reflect on the past while serving twenty years in Berlin’s Spandau prison for war crimes and crimes against humanity, a sentence he was lucky to receive.  His interest in light persisted and with unrestricted access to the FRG's (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany, 1949-1990) technical libraries, he assembled close to a thousand pages of notes for a planned book on the history of the window in European buildings, musing on variables such as the cost and availability of glass at different times in different places, the shifting cost of the labor of glaziers & carpenters and market interventions such as England’s notorious “window tax” which resulted in some strange looking structures.  Ever drawn to the mathematics he’d in his youth intended to study until forced to follow his father into architecture, he pondered the calculations which might produce the changes in “what value a square meter of light had at different periods” and what this might reveal beyond the actual buildings.

Lindsay Lohan in a drone (UAV; unmanned aerial vehicle)) light show over Marina Bay, Singapore, generated by Google's Gemini generative AI (artificial intelligence).

It was a shame the book was never written.  He recalled also the effects he applied to the German pavilion he built for the Paris World’s Fair in 1937, bathing it at night with “…skilfully arranged spotlights.  The result was to make the architecture of the building emerge sharply outlined against the night, and at the same time to make it unreal... a combination of architecture and light.”  It was at the Paris event the German and Soviet pavilions sat directly opposed, something of a harbinger and deliberately so.  He was nostalgic too about the Lichtdom, thinking it recalled “a fabulous setting, like one of the imaginary crystal palaces of the Middle Ages” although wryly he would note history would remember his contributions to his profession only for the ephemeral, the “…idea that the most successful architectural creation of my life is a chimera, an immaterial phenomenon.”  Surprisingly, for someone who planned the great city of Germania (the planned re-building of Berlin) with its monumental structures, the news that all that remained in the city of his designs were a handful of lampposts (which stand to this day) seemed something almost amusing.  In all his post-war writings, although there’s much rejection as “a failure” of the plan of Germania and the rest of the “neo-Classical on a grand scale” which characterized Adolf Hitler’s (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) vision of representational architecture, it’s not hard to detect twinges of regret for the unbuilt and sometimes he admitted it.  As he was contemplating a return to the drawing board upon his impending release, he noted: “Although I have had enough of monumental architecture and turn my mind deliberately to utilitarian buildings, it sometimes comes hard for me to bid goodbye to my dreams of having a place in the history of architecture. How will I feel when I am asked to design a gymnasium, a relay station, or a department store after I planned the biggest domed hall in the world?  Hitler once said to my wife: ‘I am assigning tasks to your husband such as have not been given for four thousand years. He will erect buildings for eternity!’  And now gyms!”  As things transpired, not even a gym was built and he instead re-invented himself as an author, writing his history in text.  Of that piece of curated architecture, some were fooled and some not but what he wrote remains (selectively) useful.

Tribute in Light annual commemoration, New York.

Dramatic though it was, the exact effect Speer achieved in the 1930s is so tainted by its association with the Nazis that few have attempted to recycle the motif although one pop-star used the effect as a visual backdrop in 1976 when he was going through “his right-wing phase” which later he came to think of as “an unpleasantness” and preferred “never to speak of it again”.  Those affected badly by having seen “something nasty in the woodshed” will understand how he felt.  Isolated or clustered beams are however often used and one display is an annual “Tribute in Light” to commemorate the 9/11 attacks on the World Trade Center and the Pentagon.  It demonstrates the way the dynamics can be used; depending on conditions, the light can bounce off the clouds, creating a very different effect than that afforded by a clear sky and it’s possible to render in those clouds a virtual oculus.

Tribute in Light annual commemoration, New York: The oculus effect.  Note the circling birds.

One problem with high intensity light the Tribute in Light has high-lighted is the way temporarily it messes each year with the migration of hundreds of thousands of songbirds.  The memorial uses 88 focused spotlights, the beams of which reach some 6¼ miles (10 km) into the sky and are visible from as far away as 60 miles (100 km).  Traditionally, the display was illuminated from dusk to dawn but of late it’s been switched off for 20 minute intervals in deference to the songbirds which in mid-September make their long flight from breeding grounds in Canada's boreal forests to their winter homes in the southern US, Mexico, and Central & South America.  They fly mostly by night and it’s thought they’ve evolved to navigate by the stars but, unfortunately, are much attracted to light.  The Tribute in Light having more light than anything else at altitude, the display seems to confuse the birds and it was noted the death toll from birds crashing into New York windows increased every 9/11.  Observers found there was also an element of sound involved, the birds in the light issuing the call associated with distress, this tending to draw more songbirds to the light.

Tribute in Light annual commemoration, New York: Songbirds "caught" in the light.

Researchers used radar to quantify the effect.  Typically, the skies within a ¼ mile (400 metre) of the un-illumined memorial contained around 500 birds but when lit, within 20 minutes, there were almost 16,000.  Extrapolating the data, it was estimated some 1.1 million migrating songbirds had been affected between 2008-2016, even accounting for the lights since 2009 having been shut-off for 20 minutes whenever volunteer birders count more than 1,000 in the beams.  It’s thought the death–toll from birds crashing into buildings is relatively low but there’s concern also the creatures are compelled to expend energy when circling the site, burning up vital resources needed for their long flights.  Shutting off the lights is thought to allow the birds to re-focus on their guiding stars to find their bearings and continue the migration south.  Birders would prefer searchlights not be used at all and some sites have agreed not to use them during the migration season but there’s obviously much sensitivity around the 9/11 commemoration.  Human development of the built environment has for a long time influenced the migration path, the radar data confirming birds disproportionately choose to fly over cities, the researchers referring to the “almost magnetic pull of birds to light.”  We need to remember it's their planet too.

Edition

Edition (pronounced ih-dish-uhn)

(1) One of a series of printings of the same publication, each issued at a different time and differing from another by alterations, additions etc (historically sometimes referred to as impressions).

(2) The format in which a work is published (single volume edition, abridged edition, leather-bound edition, French language edition etc).

(3) In newspaper production, a form of differentiation between different versions of the “same” issue (late edition, city edition etc) and used in a similar manner in radio & television broadcasting.

(4) In book collecting, as “first edition”, a copy of a book from its first release or print run.

(5) The whole number of impressions or copies of a book, newspaper etc, printed from one set of type at one time.

(6) A version of anything (physical and not), often (sometimes misleadingly) in forms such as “limited edition”, “special edition” etc).

1545–1555: From the French édition, from the Middle French, from the Latin ēditiōn- (publication), the stem of ēditiō (a bringing forth, publishing), the construct being ēdit, the past participle of ēdere (to give out; bring forth, produce) + -iōn (the suffix appended to a perfect passive participle to form a noun of action or process, or the result of an action or process).  When the word entered English in the sense of “version, translation, a form of a literary work” (and later “act of publishing”) the dominant linguistic influence was probably the Latin editionem (a bringing forth, producing (although in specialized use it also carried the meaning “a statement, an account rendered”, from the past-participle stem of ēdere, the construct being e(x) (in the sense of “out”) + -dere, a combining form of dare (to give), from the primitive Indo-European root do- (to give).  Edition is a noun; the noun plural is editions.  The adjective editionism is non-standard and was coined to describe the practice in commerce in which different “editions” of essentially the same product are brought to market in an effort to induce customers to purchase multiple items even though the difference between them may be little more than the packaging.  It's a cynically profitable approach (the additional production & distribution costs marginal) which works especially well for those with a dedicated (hopefully obsessional) following.

More Issues Than Vogue sweatshirt from Impressions.

In publishing and (sometimes vaguely) related fields, the terms “issue”, “edition” and “version” have come to be used so loosely that they sometimes function interchangeably but within the publishing industry, there are conventions of use: Issue traditionally was used to refer to a specific release of a recurring publication (magazine, journal, newspaper etc) and tended to be tied to the release sequence (“October 2024 Issue”, “Fall 2024 Issue”, “Issue No. 215” etc).  Issue can however be used also as “re-issue” which refers usually to a “re-print” of a previous edition although it’s not uncommon for blurbs like “re-issued with new foreword” or “re-issued in large print” to appear, the implication being the substantive content remains the same.  Edition was used of a particular form or version of a publication that might differ from previous ones in significant ways which might include text corrections, foreign language translations, or updates, thus descriptions like “German Language Edition”, “Second Edition” or “Abridged Edition.  Some editions (especially those which appear in an irregular sequence) actually give in their title some hint of the nature of what distinguishes them from what came before such as the convention adopted by the American Psychiatric Association's (APA) Diagnostic for their Statistical Manual of Mental Disorders (DSM).  What the APA does is change the number if a DSM is regarded as a “new edition” but retain the number with an appended “R” (revised) or “TR” (text revision) if it’s an “updated edition”.  Thus has appeared the DSM-III-R (1987), the DSM-IV-TR (2000) and the DSM-5-TR (2022).  There’s some overlap in use for version and this perhaps reflects the influence of technology because it tends to be used of a specific form or variant of a publication such as language (eg Spanish version), format (eg audio version) or materials used in the construction (eg e-book version) rather than an implication of a chronological or iterative update (which in publishing tends to be called an “edition”.  In that the industry differs from IT where version numbers are almost always sequential although the convention widely used in the 1980s in which something like “version 2.4.3” could be interpreted as 2=major release, 4=update and 3=bug fix has long fallen into disuse.

Holy Bible, Revised Standard Version (RSV), 1952 limited edition, first printing by Thomas Nelson & Sons, brown full leather binding with inlaid gold lettering, silk end paper and green cardboard slip case, custom bound by the Chicago Bible Society.  US$750 from Abe Books.

There are also special uses which assume a life of their own, notably the Revised Standard Version (RSV), an English translation of the Bible published in 1952 by the Division of Christian Education of the National Council of the Churches of Christ in the US.  The RSV was a revision of the American Standard Version (ASV, 1901) and was published to render the text into the modern English which readily would be understood by a contemporary reader of modest education.  The object was not to change the meaning of the text but to preserve it and paradoxically this required editing the classic verses written by William Tyndale (circa 1494–1536) or in the King James Version (KJV, 1611) because the over hundreds of years the language had evolved and the much of what was in the original needed to be interpreted for a general audience and the controversy of clerical gatekeepers between God and his people had for centuries been a thing.  The RSV however has not been the last word and those who track novel initializms will have been delighted by the appearance of the New Revised Standard Version (NRSV, released in 1989 by the National Council of Churches (NCC) and the New Revised Standard Version Updated Edition (NRSVue), published in 2021.  Students of such things aren’t expecting the next update for at least a decade but finding a name might prove more of a challenge than editing the Old Testament’s Book of Leviticus for a modern audience although those who have worked in biblical forks have found alpha-numeric solutions such as RSV-2CE (Revised Standard Version, Second Catholic Edition (2006))

First Edition of James Joyce’s Ulysses, "Copy No 1", held in the National Library of Ireland.  It contains in Joyce's hand an inscription to the English political activist Harriet Shaw Weaver (1876–1961) who was for decades his patron.

A first edition of Ulysses (1922) by James Joyce (1882–1941) in 2009 sold on the opening day of an antiquarian book fair London for Stg£275,000, at the time a record for a twentieth century first edition.  Ulysses is regarded in the industry as the most collectable modern novel and the first editions, printed on hand-made Dutch fine-paper, are well-catalogued and this was number 45 of the first edition print run (all signed by the author) of 100, one of four not previously accounted for.  It had been sold originally by the Manhattan’s obviously subversive Sunwise Turn bookshop (Ulysses at the times banned in the US) and remained in the possession of the same family, stored in its original box and thus not exposed to light, accounting for the preservation of the construction.  Proving that dealers in literary circles can gush with the finest used car salesmen, the dealer who arranged the sale explained: “The color is amazing – this lovely Aegean Sea, Greek flag blue which would normally have darkened into a more dirty blue but because it has been in a box it is a complete thing of beauty.”  The almost pristine condition was a product also of its history of use, an inspection suggesting it was seemingly unread except for the well-thumbed final chapter where the most salacious passages can be found.  The existence of unread copies of well-known books is not unusual and those notorious for sitting neglected on the bookshelf include “challenging” texts such as A Theory of Justice (1971) by John Rawls (1921–2002), A Brief History of Time (1988) by Stephen Hawking (1942–2018) and Joyce’s own, bafflingly difficult Finnegans Wake (1939).  Intriguingly, the antiquarian book business also includes the category “pre-first edition” (any limited run copy of a book printed before the “first edition” is published).  The apparent oxymoron is explained by “first edition” being an industry definition rather than a literal description; pre-first editions thus analogous with “pre-production” or “final prototype” cars which (if they’ve survive the crusher which claims many) can be prized by collectors.

Among special editions there are, inter alia, “Collector's Editions”, “Anniversary Editions” and even, in one instance, the “So Fetch Edition”.

In commerce, “special editions” have become notable income generators for content providers and the movie business has embraced the concept with editions such as “the making of”, “bloopers & out-takes”, “director’s cut” and others and the idea isn’t new.  Led Zeppelin's eighth studio album (In Through the Out Door (1979)) originally was sold with an outer sleeve of plain brown paper, stamped with nothing more than the while the cardboard sleeve proper within was released with six different versions of the artwork.  Buyers would thus not know which sleeve they were selecting.  There’s nothing to suggest it was anything but a gimmick and neither the band nor the record company were expecting many to keep buying copies in the plain brown wrapped until they’d scored all six covers but there were press reports at the time of “Led Heads”, doing exactly that.  The industry took note.

Taylor Swift's The Anthology, one of 34 available editions of The Tortured Poets Department.

The attraction of releasing multiple versions of essentially the same product with variations restricted to some added content or detail differences in the packaging is that the additional costs in production and distribution are marginal yet there’s sometimes it’s possible to charge a premium for the “non-standard editions”.  The practice had for decades been quite a thing with car manufacturers but the music business came also to like the idea because, unlike with the cars where customers tended to buy one at a time, obsessive fans of musicians might be persuaded they needed several copies of what was essentially the same thing.  Leftist UK student site The Tab noted few music fans were as obsessive as Taylor Swift’s (b 1989) Swifties and, more significantly, they were also impressively numerous and thus an irresistible catchment of disposable income.  What The TAB noted was the almost simultaneous release of a remarkable (and apparently unprecedented) 34 versions of Ms Swift’s eleventh album, The Tortured Poets Department (2024), something which as well as generating revenue has the statistical benefit of afforcing her presence on the charts, every sale counting as a 1.0.  Some were technologically deterministic in than four were released as audio cassettes and nine were exclusively digital but most were essentially the same product except for the inclusion of a bonus track and some were available only through the retailer Target.  The most obsessive Swifties obviously could buy all 34 editions but for those which want just an exhaustive collection of the music, it appeared all was included on the accurately named The Anthology so there was that.  One day, all 34, still (where appropriate) unopened in their original packaging, will begin to appear on auction sites.  The approach attracted some adverse comment (which the Swifties doubtless ignored) and probably confirmed in the mind of J.D. Vance (b 1984; US vice president since 2025) that childless cat ladies are evil.

All editions: The Tab’s The Tortured Poets Department discography:

1. Collector’s Edition Deluxe with The Manuscript
2. Collector’s Edition Deluxe with The Albatross
3. Collector’s Edition Deluxe with The Bolter
4. Collector’s Edition Deluxe with The Black Dog
5. Standard album and The Manuscript
6. Standard and The Manuscript (signed)
7. Standard and But Daddy I Love Him (Acoustic)
8. Standard and Guilty As Sin? (Acoustic)
9. Standard and Down Bad (Acoustic)
10. Standard and Fortnight (Acoustic)
11. Standard and Fresh Out The Slammer (Acoustic)
12. Target exclusive with The Albatross
13. Target exclusive with The Bolter
14. Target exclusive with The Black Dog
15. Target exclusive vinyl
16. The Manuscript vinyl (pressing one)
17. The Manuscript vinyl (pressing two)
18. The Albatross vinyl
19. The Bolter vinyl
20. The Black Dog vinyl
21. The Manuscript vinyl
22. The Anthology
23. Standard and The Black Dog ‘voice memo’
24. Standard album and Who’s Afraid of Little Old Me voice memo
25. Standard album and Cassandra voice memo
26. Standard album (digital)
27. Standard album and Daddy I Love Him (Acoustic)
28. Standard album and loml (live from Paris)
29. Standard album and My Boy Only Breaks His Favorite Toys (live from Paris)
30. Standard album and The Alchemy / Treacherous mashup (live from Paris)
31. The Manuscript cassette
32. The Bolter cassette
33. The Albatross cassette
34. The Black Dog cassette

1976 Lincoln Continental Mark IV, Lipstick edition.  The shade of red appears to be close to Dior's lipstick #744 (Party Red).

The car manufacturers have produced at least hundreds of “special editions” and while many of them really weren't “especially special”, they kept returning to the concept because it was lucrative, the things usually profitable to an extent exceeding greatly the nominal sum of their parts.  Quite how many have existed over the years is difficult to estimate because, in addition to the well-documented examples from manufacturers which were sold nationally or even globally, some were offered only briefly or regionally and barely advertised.  Additionally, dealers or sometimes an agglomeration of them would also conjure up their own "special editions" so the total of such things is probably in the thousands.  Sometimes, fashion houses were paid to lend their name, AMC teaming with Pierre Cardin, Levi Strauss (Volkswagen also had a denim-trimmed Beetle though without a specific brand attribution) & Oleg Cassini while the Lincoln Continental at times was offered with themes by Emilio Pucci, Cartier, Bill Blass and de Givenchy although the most memorable were the reputed 500 “Lipstick editions”, a study in red & white, quite a sight given the expanse of sheet metal and leather.

1969 Dodge Charger R/T SE (left), 1972 Chrysler VH Valiant Charger 770SE E55 (centre left), 1976 Holden HX LE (centre right) and 2002 Mazda Miata Special Edition (MX-5 in some markets) (right).

In most of the “special” editions, offered over the decades, it was only in the advertising or press kits that terms like “special edition” or “limited edition” appeared.  Sometimes though, such physical badges did appear on the vehicles. In the US, on the 1969 Dodge Chargers with the SE option, the badge included both “SE” & “Special Edition” while in Australia, only “SE” appeared on the 1972 Chrysler VH Valiant Charger 770SE E55 (one of the industry’s longer model names) although the marketing material called it a “Special Edition”, a usage borrowed from the parent corporation in the US and even the badge used was the same part as that which had been stuck on the 1970 Dodge Challenger SE.  Holden’s frankly cynical (but most profitable) 1976 LE spelled out “Limited Edition” under a “LE” (in a larger font) while Mazda used only the full term for the Miata (MX-5) Special Edition models.

Last Call: 2023 Dodge Challenger SRT Demon 170 (with two-piece “underwire”).

Dodge in 2023 embarked on a run of “special editions” on a grand scale, their “Last Call” programme a series of Dodge Challengers & Chargers packaged in a variety of ways but all distinguished by the inclusion of some flavor of Chrysler's third generation HEMI V8 (2003-), the significance of last call being the engine was being withdrawn from use in passenger-cars, a victim of government regulations intended to reduce vehicle emissions.  The programme yielded an array of Chargers & Challengers with specifications (ie horsepower and such) varying from “impressive” to “bonkers” and they were produced in batches of between 100 and 3,300.  The customers responded well with most editions soon “sold out” and, judging from the number with minimal mileage and still in “as delivered” condition which appeared rapidly on auction sites, many had been bought by those expected to “flip” them for profit.  Some did realise gains from the transactions but the market soon cooled, especially for the editions produced in the thousands but how many have been “stashed away” in the hope that years from now there will be those who will pay much, isn't known.

Last Call: 2023 Dodge Challenger SRT Hellcat Black Ghost Special Edition (with one-piece “underwire”).  As well as the impressive engineering, the Last Call programme yielded some unusually long model names.

That strategy may play out well for those speculating on a surge in value in the years to come when, for a certain class of customer, the specifications of a Last Call Dodge will seem intoxicating in a world in which such things have long been extinct.  That was for many the plan but the future has been clouded by Donald Trump (b 1946; US president 2017-2021 and since 2025), his second administration releasing plans to “roll-back” vehicle emission standards and Chrysler, thus encouraged, announced in 2025 the HEMI V8 would re-appear in passenger vehicles, a decision which wouldn't have much troubled the board because the market has greeted the replacement straight-six engines with restrained enthusiasm.  Doubtless there will be those who noted Chrysler's announcement and, contemplating the thought of their carefully stored Challenger(s) becoming a depreciating asset, will have consulted lawyers to find if grounds for redress exist, the argument being they were “induced” to purchase on the promise of a “last call” being exactly that.  Unfortunately, there is a precedent and it's not encouraging.

Another “last call”: The “last American convertible” ceremony, Cadillac Clark Street Assembly Plant, Detroit, Michigan, 21 April 1976.

In the US, by the late 1960s, sale of convertibles had for years been declining and with the growing volume of government regulations about vehicle safety (which included “roll-over standards”, the industry was working on the assumption the body-style would soon be banned.  Given the declining demand for such things the manufacturers were sanguine about this and even pleased to have something to have to use to “trade off” against regulations they definitely did not want imposed.  By 1975 the Cadillac Eldorado was the only one of the few big US convertibles still available selling in reasonable numbers but the platform was in its final years and with no guarantee a version based on the new, smaller Eldorado (to debut in 1978) would enjoy similar success, General Motors (GM) decided it wasn’t worth the trouble but, sensing a “market opportunity”, promoted the 1976 model as the “Last American convertible”.  Sales spiked, some to buyers who purchased the things as investments, assuming in years to come they’d have a collectable and book a tidy profit on-selling to those who wanted a (no longer available) big drop-top.  Not only did GM use the phrase as a marketing hook; when the last of the 1976 run rolled off the Detroit production line on 21 April, the PR department, having recognized a photo opportunity, conducted a ceremony, complete with a “THE END OF AN ERA 1916-1976”) banner and a “LAST” Michigan license plate.  The final 200 Fleetwood Eldorado convertibles were “white on white on white”, identically finished in white with white soft-tops, white leather seat trim with red piping, white wheel covers, red carpeting & a red instrument panel; red and blue hood (bonnet) accent stripes marked the nation’s bicentennial year.

The “last American convertible” ceremony, Cadillac Clark Street Assembly Plant, Detroit, Michigan, 21 April 1976.

Of course in 1984 a convertible returned to the Cadillac catalogue so some of those who had stashed away their 1976 models under wraps in climate controlled garages weren’t best pleased and litigation ensued, a class action filed against GM alleging the use of the (now clearly incorrect) phrase “Last American Convertible” had been “deceptive or misleading” in that it induced the plaintiffs to enter a contract which they’d not otherwise have undertaken.  The suit was dismissed on the basis of there being insufficient legal grounds to support the claim, the court ruling the phrase was a “non-actionable opinion” rather than a “factual claim”, supporting GM's contention it had been a creative expression rather than a strict statement of fact and thus did not fulfil the criteria for a “deceptive advertising” violation.  Additionally, the court found there was no actual harm caused to the class of plaintiffs as they failed to show they had suffered economic loss or that the advertisement had led them to make a purchase they would not otherwise have made.  That aspect of the judgment has since been criticized with dark hints it was one of those “what’s good for General Motors is good for the country” moments but the documentary evidence did suggest GM at the time genuinely believed the statement to be true and no action was possible against the government on several grounds, including the doctrines of remoteness and unforeseeability.  If HEMI V8 powered coupés and sedans soon re-appear in Dodge's showrooms, it may not be only Greta Thunberg (b 2003) who will be upset.

Limited Edition, less limited profit: The Holden LE

1976 HX Holden LE

By the mid 1970s, the market had come to prefer the cheaper, smaller and easier to use cassette tapes which meant warehouses were soon full of the once desirable 8-track players and buyers were scarce.  In Australia, GMH (General Motor Holden) by 1975 had nearly a thousand in the inventory which also bulged with 600-odd Monaro body-shells, neither of which were attracting customers; fashions change and both had become unfashionable.  Fortunately, GMH was well-acquainted with the concept of the "parts-bin special edition" whereby old, unsaleable items are bundled together and sold at what appears a discount, based for advertising purposes on a book-value retail price there’s no longer any chance of realizing.  Thus created was the high-priced, limited edition LE (which stood for "Limited Edition", the Monaro name appearing nowhere although all seem still to use the name), in metallic crimson with gold pin striping, golf "honeycomb" aluminium wheels, fake (plastic) burl walnut trim and crushed velour (polyester) upholstery; in the 1970s, this was tasteful.  Not designed for the purpose, the eight-track cartridge player crudely was bolted to the console but five-hundred and eighty LEs were made, GMH pleasantly surprised at how quickly they sold with no need to resort to discounting.  When new, they listed at Aus$11,500, a pleasingly profitable premium of some 35% above the unwanted vehicle on which it was based; these days, examples are advertised for sale for (Aus$) six-figure sums and anyone who now buys a LE does so for reasons other than specific-performance.  Although of compact size (in US terms) and fitted with a 308 cubic inch (5.0 litre) V8, it could achieve barely 110 mph (175 km/h), acceleration was lethargic by earlier and (much) later standards yet fuel consumption was high; slow and thirsty the price to be paid for the early implementations of the emission control plumbing bolted to engines designed during more toxic times.      

1971 Holden HQ Monaro LS 350

The overwrought and bling-laden Holden HX typified the tendency during the 1970s and of US manufacturers and their colonial off-shoots to take a fundamentally elegant design and, with a heavy-handed re-style, distort it into something ugly.  A preview of the later “malaise era” , it was rare for a facelift to improve the original.  The 1971 HQ Holden was admired for an austerity of line and fine detailing; what followed over three subsequent generations lacked that restraint.  The HX LE was one of a number of "special" and "limited" editions offered during the era and it remains one of the few remembered.

In English, malaise was an unadapted loanword from the French malaise (ill ease), the construct being mal- (bad, badly) + aise (ease).  It was used to describe (1) a feeling of general bodily discomfort, fatigue or unpleasantness (sometimes associated with the onset of illness), (2) an ambiguous feeling of mental or moral depression (the sense tending more to “melancholy” than “angst”) and (3) ill will or hurtful feelings for others.  The US cars of the years between 1974-1984 (some say it went on a bit longer) came to be called “malaise era” cars, the name from the thoughtful but perhaps unfortunate “Crisis of Confidence” address Jimmy Carter (1924-2024; US president 1977-1981) delivered in July 1979.  Carter’s years of malaise remains emblematic the America of the late 1970s (a time of stagflation, oil-shock induced energy price-rises & shortages, high interest rates and general gloom) but the details have become blurred.  The use of the word “malaise” emerged from a retreat the president had convened at the Camp David retreat after concluding neither he, his advisors or the entire machinery of government could come up with solution to the nation’s many problems.  Attended by notables from the clergy, academia and other realms including the governor of Arkansas, BillClinton (b 1946; US president 1993-2001), the curious event prompted one historian to describe it as “…the most remarkable exercise in presidential navel-gazing in American history…” but what did lodge in Carter’s memory was an observation by the pollster Patrick Caddell (1950–2019) that after some fifteen years of trauma including assassinations, race riots, the war in Vietnam and Watergate, the nation was experiencing a “malaise” and the president decided this notion would be the centrepiece of his address to the people.

Malaise: 1978 Ford Mustang II King Cobra.

An emblematic malaise era machine, twenty-first century viewers would be surprised to learn it was possible for a relatively small, light car with a 302 cubic inch (4.9 litre) V8 to deliver such anaemic performance.  However, the Mustang II (1973-1978) was the the right car for the right car (debuting some weeks before the first oil shock) and was a great success.

The word “malaise” wasn’t included in the text of Carter’s speech but, replete with phrases like “…strikes at the very heart and soul and spirit of our national will…” & “…crisis of confidence…”, the tone was clear and almost universally the press called it the “malaise speech”.  Despite what has long been the popular perception, at the time the speech was not a political disaster and was well-received, Carter’s approval ratings surging; it was only as the year unfolded he came to be damned by his own words and if any single term is now associated with his unhappy single term, it's “malaise”.  As was customary for presidential addresses of this nature, the speech was nationally televised live by the three major commercial networks (ABC (American Broadcasting Company), CBS (Columbia Broadcasting System) & NBC (National Broadcasting Company)) and simultaneously broadcast by many radio stations, the total audience estimated at some 65 million (there was then no FoxNews but it's not difficult to predict what the nature of that commentary would have been).  Given the coverage, it’s certain the address contributed greatly to the eventual public disillusionment with the president and may thus have been an example of videomalaise (a term from late 1990s political science which linked voters’ decreasing trust in politicians with depictions of the latter on televised news).

Honorable exception: 1973 Pontiac Firebird Trans-Am SD-455.

Available only on the Firebird (Formula or Trans-AM) in 1973 & 1974, the SD-455 was one of the few bright spots of the malaise era although it did need slightly to be detuned for commercial release, its original 310 (HP) horsepower configuration able to pass the EPA's (Environmental Protection Authority) emission tests only if a devious "cheater" device was installed (shades of Volkswagen's later "dieselgate" although Pontiac got off with nothing more than a "slap on the wrist" rather than the billions it cost the equally guilty Germans).  The production version was rated at 290 HP which was still enough to make it the powerful US car of its time.

The "malaise era" cars were so named because compared with the previous generations, they were heavier, slower, thirstier and less pleasant to drive, a collection of characteristics which weren't the fault of President Carter but he had the misfortune to be in the White House at the same time.  They were of course safer and less polluting but those advantages were hidden while the ugliness of the battering-ram bumper-bars, reduced power and sometimes tiresome driving characteristics were obvious.  When speaking of these mostly unlamented machines, the phrase “Malaise Era” is believed to have been coined by writer Murilee Martin (the pen name of Phil Greden) who used it first in 2007 on the website Jalopnik.