Feminism

Feminism (pronounced fem-uh-niz-uhm)

(1) A doctrine advocating social, political, and all other rights of women equal to those of men.

(2) In both its structured and ad hoc forms, a movement for the attainment of such rights for women (sometimes used with initial capital letter).

(3) Feminine character (obsolete except for historic references).

1851: From the French féminisme, ultimately from the Classical Latin fēminīnus, the construct being the Latin fēmina (woman) + ism.  The first known use in French dates from 1837.  The –ism suffix was from the Ancient Greek ισμός (ismós) & -isma noun suffixes, often directly, sometimes through the Latin –ismus & isma (from where English picked up -ize) and sometimes through the French –isme or the German –ismus, all ultimately from the Ancient Greek (where it tended more specifically to express a finished act or thing done).  It appeared in loanwords from Greek, where it was used to form abstract nouns of action, state, condition or doctrine from verbs and on this model, was used as a productive suffix in the formation of nouns denoting action or practice, state or condition, principles, doctrines, a usage or characteristic, devotion or adherence (criticism; barbarism; Darwinism; despotism; plagiarism; realism; witticism etc).  It seems first to have been used in in English in 1851, originally as a neutral term meaning "the state of being feminine".  The sense of "advocacy of women's rights" began in 1895 ("political feminism" often traced from here although given the history that is misleading) and the word came soon to be used as a "loaded" descriptor of the female character, a kind of informal measure of the patriarchal view of femininity, often in criticism of artistic performance or literature.  So productive has the word feminism proved that there are literally more than a hundred derived forms including the:  geographical (Afro-feminism; Euro-feminism), political (anarcho-feministic, radical feminism), humorous (femocrat; femnazi), structural (post-feminism; lipstick feminism; postmodern feminism) and contested (male-feminism; trans-feminism).  Feminism & feminist are nouns, feministic is an adjective and feministically is an adverb; the most common noun plural is feminists but given the proliferation of terms created with modifiers, feminisms are often referenced even if the word is not used.

Feminism is a widely used word with an accepted definitional range but there’s no universal understanding pattern of use and, like words such as “academic” or “liberal”, the meaning conveyed widely can vary, the senses ranging from the chauvinistically aggressive to the contemptuous.  That of course transfers to “feminist” which while procedural as an adjective (relating to or in accordance with feminism), as a noun it really means what the user wants it to mean because it’s not like many other “–ist” creations (physicist, scientist etc) which are understood as simple descriptors.  Even “artist” is uncontroversial at the linguistic level (one who creates what they claim to be art) although whether what they produce can be considered “art” might be disputed.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).  Feminists have noted the issue, the journalist & author Rebecca West (1892–1983) once remarking: “I myself have never been able to find out precisely what feminism is: I only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat or prostitute.”

Feminism & Language

Écriture féminine (feminine writing) was a concept proposed by the French feminist and literary critic Hélène Cixous (b 1937).  It denoted writing characteristically feminine in style, language, tone and feeling; it was wholly different from (and opposed to) male language and discourse although in The Laugh of the Medusa (1976) she acknowledged in this there was no biological determinism; women often writing in “male discourse” while men can write in a “feminine way”. She cited the “source” of écriture féminine in the mother-child relationship before the child acquires “conventional” language and suggested this potential language, when eventually used in writing, (whether by men or women) subverted logic, the rational and any element which may constrain the free play of meaning.  In certain feminist circles, this was intoxicating stuff.

Because of the overlap of terms and labels, it’s important to emphasize Cixous meant something different by “conventional language” than did linguistics theorist & public intellectual Noam Chomsky (b 1928), their intellectual traditions (mostly) separate.  According to Cixous, “convention is a social, cultural, and ideological phenomenon”, her concern being how language reproduces power, (especially that of the patriarchy) and her purpose an intention to disrupt existing constructs of “conventional language”.  By contrast, Chmosky was interested in mechanisms and structure (much of his analysis is gender-neutral).  In his model, “convention” was largely a surface property of particular languages, his interest the innate cognitive system underlying language and his goal an explanation of the way speakers unconsciously acquire the syntax and vocabulary of language.  This was less the “nuts & bolts” of language than how people learn to use them to assemble and convey meaning with “conventional language an outcome of process.

White Ink, Interviews on Sex, Text, and Politics (2008), Hélène Cixous, edited by Susan Sellers.

Cixous was thus a critic of “conventional language”, seeing it as a collection of constructs which made up the established forms of discourse inherited from Western culture (most of which was created or propagated by the infamous “dead white males”).  That construct was culturally hegemonic and included (1) accepted literary styles & canonical works, (2) accepted rules of syntax & logic, (3) a limited range of socially sanctioned meanings, (4) binary oppositions that tended to map onto masculine / feminine orthodoxy (reason / emotion,  activity / passivity,  strength / weakness etc) and (5) linguistic habits operating to maintain or reinforce patriarchal authority.  Obviously, none of that could be thought politically neutral and because language is a unique form of communication, being standardized after having been shaped by masculine structures of thought, “conventional language” tended to reproduce existing hierarchies.  Écriture féminine was thus writing exceeding or disrupting the conventional linguistic order, achieved through non-linear structures, ambiguity, excess & rhythm; while those devices and techniques have widely been adopted by many seeking to be disruptive of “something”, what Cixous emphasized was a particular content: bodily imagery & associative movement rather than the rigid logical progression long imposed by the patriarchy.  In other words, Cixous defined “conventional language” as something effectively synonymous with institutionalized discourse or the dominant symbolic order.

Syntactic Structures (1957) by Noam Chomsky.

Chomsky’s work in structural linguistics predated his “second career” as critic of socio-economic structures and US foreign policy and although highly controversial, was little known outside the relatively small community of academics working in the field of linguistics.  In producing his polemical work that was more accessible, he reached a much wider audience and managed to become a “celebrity academic”, a reasonable achievement given he was effectively black-balled by all of the mainstream US media (both “liberal” and “conservative” outlets).  Chomsky’s early work was highly technical (and frankly difficult fully to understand without the requisite training) but it’s clear he viewed “conventional language” as an external social system with the parameters of “convention” understood as the “surface properties” and what really mattered was the innate cognitive system underlying language (the means by which speakers unconsciously acquire conventional languages).  At that point his analysis got really dense and one of the few easily digestible concepts he offered to illustrate things was the distinction between I-language (internal language): the mental grammar possessed by an individual speaker and E-language (external language): English, French, Japanese, etc, viewed as public conventions.  For many of us, it was a rare moment of clarity.

So the use by Cixous and Chomsky of the term “conventional language” is just an example of the way language must in its context be deconstructed for meaning to be understood.  That’s not new and is something that’s been required as soon as words or phrases came to capable of carrying more than one meaning but what can’t be denied is that at some point in the twentieth century, deconstruction became fetishized and once postmodernism taught us even meaning must inherently be thought uncertain, it’s little wonder the factions girded their loins and feminist literature was part of the battle.  Cixous (in translation) and Chomsky of course shared vocabulary, linguistic conventions and sometimes even patterns of argument but their work on language was not even parallel streams but more lakes fed by the same tributaries.  Cixous was there to oppose and Chomsky to explain but he later would discover the joy of discontent.

Sexual/Textual Politics: Feminist Literary Theory (1981) by Toril Moi.

There have of course been many forks of feminist thoughts and Belgian-born French feminist psycholinguist Luce Irigaray (b 1930) wrote of a “woman's language” that was multiple, fluid, diverse and heterogeneous, evading the male phallocentric monopoly (a theory with a morphological basis associated with the structure and shape of the genitalia).  A not unrelated view was proposed by Bulgarian-born French feminist psychoanalyst Julia Kristeva (b 1941): a “language” that was pre-Oedipal, pre-linguistic and fundamentally semiotic (associated with the chora, from the Ancient Greek χώρα (khṓra) (location, place (but used here in the sense of “womb”))) as opposed to male-controlled language which she described as symbolic.  That one really disturbed some male critics.  Nearly a half-century on, the classic discussion of these matters (and other competing theories) remains Sexual/Textual Politics: Feminist Literary Theory (1981) by the Norwegian Professor of Literature Toril Moi (b 1953).

A Literature of Their Own: British Women Novelists from Bronte to Lessing (1977) by Elaine Showalter.

One landmark contribution to the development of feminist literary analysis was made by US literary critic Dr Elaine Showalter (b 1941) who in the 1970s coined gynocriticism, describing studies and interpretation focusing on women as writers, as distinct from feminist criticism and evaluation of the work of men.  Showalter explained gynocritics by saying it was a concept within which could be built “a female framework for the analysis of women's literature”.  By the 1970s literary theory had already evolved into separatist forks so the notion of siloing “women on women” as something distinct in the field suited the critical zeitgeist but what lent gynocritics its identity was a distinct sense of the author-centric.  Although a generation after the publication of Simone de Beauvoir’s (1908–1986) The Second Sex (1949) that wasn’t exactly new and whether Showalter really had created “new” models of female literary creation could be debated, gynocriticism certainly drew attention to the history of the way literary critics had handled the work of women.  These days, structural analysis at the textual level is routine but in the 1970s it was illuminating to see tracked the way the critiques by men of the work of George Eliot (pen name of Mary Ann Evans, 1819–1880) shifted after the revelation of her identity.  At a time when literary theory was being consumed by postmodernism, not all were happy about the author being “fetishized” because it seemed archaic in the age of “text” and there was of course the objection what Showalter had done was create a “female canon”, an inherently exclusionary project that ignored those not of the white middle-class.  Still, gynocriticism was after all a framework and was there for lesbians, persons of color or others to construct their own canons and whether such “sub-siloing” was a help or hindrance to the cause of feminism really wasn’t relevant; the point being it was inevitable.  Although in the twenty-first century the term gynocriticism rarely is heard, that is an indication of its success because it's part of the fabric of feminist critical theory (on the model of the way the IT industry stopped talking about OOP (Object-Oriented Programming) after it became (for a while) an orthodoxy).  Like structural-functionalism, even though gynocriticism became unfashionable, its core assumptions and methods continue to underpin the field.

Feminism's Waves

Fourth wave feminist: Lindsay Lohan,  image from a photoshoot by Terry Richardson (b 1965) for Love magazine, 2012.

The notion of feminism being not a fixed manifesto but a process in incremental waves is from a 1968 piece in the New York Times Magazine by journalist Martha Lear (b 1932).  The context was to note the appearance a decade earlier of second-wave feminism, focusing now on unofficial inequalities, unlike the first wave which was essentially structuralist.  While lineal, there’s overlap between the waves and, in both popular culture and academia, some resistance to change.  Whatever its other implications, feminism needs to be considered a political construct and it operates, as does politics, through cross-cutting cleavages; in the same way the formation of the G8 (the Group of 8, an assembly of advanced industrial economies created when Russia was added to the G7) didn’t mean the G7 ceased to exist, the successive waves in feminism both absorbed and operated in parallel with earlier waves.

First-wave feminism (1895-1950s): In this “de jure” period, the focus was on legal issues such as women's suffrage, property rights and political candidacy.

Second-wave feminism (1960s-1980s): Even before equality in legal rights wholly was achieved, the movement broadened the debate to include sexuality, family, the workplace, reproductive rights and other de facto inequalities. Attention to first-wave issues focused on child custody and divorce law.  In the West, it was the parameters of 2WF that established the popular perception of "feminism".  

Third-wave feminism (1990-2000s): Although there were cultural links, the intellectual origins of 3WF lie in a 1992 article by feminist Rebecca Walker (b 1969) and although never exactly defined, it was said to emphasize an interest in individualism and diversity (which hadn't yet become DEI (diversity, equity and inclusion)).  Controversial even at the time, with strains of libertarianism now competing with the historic collectivist model, it sought to change the parameters of feminism and there were those who argued that with men effectively having surrendered, the opposition to the notion of 3WF came mostly from those feminists who had built sometimes lucrative careers on the framework of 2WF.  It was with the emergence of 3WF that feminism truly can be said to have become schismatic with 2WF an orthodoxy (and something of an ancien régime).    

Fourth-wave feminism (circa 2010-): Regarded as a least partially technologically deterministic, 4WF is thought to have emerged circa 2008-2012 as social media gained critical mass.  It focuses on intersectionality and examines the interconnected systems of power that maintain the marginalized of certain groups in society.  4WF advocates for greater representation of these groups in all places within the power-elite, arguing equality for women will become possible only if policies and practices incorporate all groups.  There were those who argued 4WF was really 3WF 1.1 while others suggested the need for a 5WF but no coherent work has yet been published.

Protuberant

Protuberant (pronounced proh-too-ber-uhnt, proh-tyoo-ber-uhnt, or pruh-too-ber-uhnt)

Bulging out beyond the surrounding surface; protruding; projecting; swelling from the surrounding surface; bulging.

1640–1650: From the sixteenth century French protubérant (prominent beyond the surrounding surface), from the Late Latin protuberantem (nominative protuberans), present participle of prōtūberāre (to swell, bulge, grow forth), the construct being pro- (forward) + tuber (lump, swelling) from the primitive Indo-European root teue- (to swell).  The most common form in the Late Latin was prōtūberāre (to swell).  The verb protuberate (bulge out, swell beyond the adjacent surface) dates from the 1570s, from Late Latin protuberatus, past participle of prōtūberāre.  Protuberant is an adjective, protuberate is a verb, protuberance & protuberancy are nouns and protuberantly is an adverb; the noun plural is protuberances.

Patting the protuberance of pregnancy: Ali Lohan (b 1993, left) photographed with her pregnant sister Lindsay Lohan (b 1986, right) wearing Sandal-Malvina Fringe Tank Dress in (unattributed) Dodge Yorange (left).  The shoes are Alexandre Birmen Clarita Platforms and may have been worn just for the photo-shoot; usually, pregnant people prefer something more sensible.

Artwork not by PM&C.

In Australia, PM&C (Department of Prime Minister & Cabinet) in 2022 released a new logo for the “Women’s Network”.  To the left of the construct was a cursive "W", the right stroke (the vertical diagonal line in a letter) adorned with a swash (a fancy or decorative replacement for a terminal or serif in an upper-case capital letter (although this w may be lower case (it’s hard to tell) in which case it would be a "flourish").  To the right was a capsular (technically a geometric stadium) protuberance which had been bitten into by the stylized W.  The logo’s graphical elements were rendered in a darkish purple which lightened as the shape extended right, the text below in two different sans serif fonts, one line in bold black, the other grey.  The design and placement of the text, though not obviously thoughtful, did at least add meaning to the graphic which might otherwise have been thought something to do with aubergines (eggplant).

Innocent interpretation: The aubergine (eggplant).

The logo proved to have a short life, withdrawn from circulation in response to complaints it resembled male genitalia; on Twitter, #logonono quickly trended.  Almost immediately the furor erupted, PM&C issued a statement saying the logo had been “removed” from its website “pending consultation with staff”.  Noting the phallic creation was part of a rebrand of staff DEI (diversity, equity and inclusion) networks “to establish a consistent look and feel” between the logos used for various groups, PM&C added “the Women’s Network logo retained a ‘W’ icon which staff had been using for a number of years” which seemed an unnecessary clarification given nobody had objected to the W.  Anxious to assure the country that whatever controversy might have been induced by the purple protuberance, PM&C announced the “…rebrand was completed internally, using existing resources, and designs were consulted on widely.  No external providers were engaged for this work… (and that) the prime minister and the prime minister’s office were not part of this logo design.”  Well that cleared that up.

Graphic designers do seem sometimes unaware of the levels of anatomical comparison their work offers.  Of course, on the basis that "no publicity is bad publicity" there may be the odd "intentional inadvertence", there being much to be gained from a good handling of a controversy. 

The errors cut across cultures.  Here technical advice from an architect would have helped, more historically correct additional minarets should have been added and only a single dome depicted.

The attitude of critics was exemplified by the NOWN (National Older Women’s Network), which issued a statement describing the logo as “either thoughtless or an insult” although as a re-branding exercise, the project had to be labeled a success, most of the country now aware of the existence of the Women’s Network, a mysterious body previously familiar probably only to a handful of souls devoted to it causes.  A discussion of what it does or whether it fulfils any useful purpose wasn’t stimulated by the outcry over the offending logo so whatever the Women’s Network was doing before, it presumably continues to do.  One thing it achieved was to flush out the competition; it seems there are in the country a number of organizations with "Women's Network" in their title but whether there are demarcation disputes or all work together is collective feminist harmony seems not to have made the news.

Logo developed in 1973 by Gerry Kano Design on a commission from Roman Catholic Church's Archdiocese of Los Angeles.

Designed for the Archdiocesan Commission of Catholic Youth, remarkably as it may now seem, the imaginative creation won an "Excellence in Design" award from the Art Director's Club of Los Angeles.  An example of how things have changed, it was a time when what priests did behind closed doors tended to be "hushed up" with bishops "solving the problem" by shifting the perpetrator to another parish when he would find new victims against whom to visit his sins.

Perhaps the men involved in the “Women’s Network” design didn’t notice the shape of the protuberance because they were focused on the color, anxious to avoid what might once have been the obvious choice: pink.  That would of course have been condescending and gender-stereotyping so the staff at PM&C deserve some praise in this aspect of a matter in which they weren’t involved.  Pink stuff for products aimed at the female market may be less of a thing than once it was but for men wanting a gift with a difference for women, it seems more of a thing than ever, pink tool kits popular gifts with sales spiking reliably in the run up to Christmas and even Valentine’s Day.  In truth, whatever the color, it's probably a good idea for the modern young spinster to have her own tool kit because as many of them will attest, men just can't be relied upon.  However, while working well for novelties like hammers and screwdrivers, pink doesn’t always have a good record as a marketing device writ large, failure exemplified by the Dodge La Femme.

Chrysler show cars, 1954:  Chrysler Le Comte (his, top) & Chrysler La Comtesse (hers, bottom).

Chrysler offered the La Femme package in 1955 and 1956 on the Custom Royal Lancer (the division's top trim line), the creation not a stylistic whim but a response to sociological changes in an unexpectedly affluent post-war US society in which women were found to be exerting a greater influence on the allocation of their family’s rising disposable income and of most interest to Chrysler was that those increasingly suburban families were buying second cars, women getting their own.  Adventurous color schemes were nothing new for Detroit, the cars of the art deco era noted for their two-tone combos but shades had been more subdued in the years immediately after World War II (1939-1945).  That changed with the exuberance of 1950s experimentation when three and four-tone renderings hit the showrooms though for the La Femme concept which had been previewed in the La Comtesse, two were judged enough.  The Le Comte & La Comtesse show cars in 1954 attracted most attention for their clear Perspex roofs (a craze at the time which didn’t last long as buyers found themselves slowly being cooked) but, following the grammatical conventions of their French definite articles, they were very much a “his & hers” brace, the darker (black & bronze) Le Comte with a “masculine” image and the La Comtesse, painted in  "Dusty Rose" & "Pigeon Grey", a softer and more “feminine” look.

1955 Dodge La Femme by Chrysler (left), accessories by by Evans of Chicago (right).

The public and critical response to La Comtesse must have been positive enought to encourage production and for the 1955 model year, the La Femme option was offered on the Dodge Custom Royal Lancer two-door hardtop, finished in a two-tone combination of "Heather Rose" (a shade of pink) & "Sapphire White", highlighted with gold-colored "La Femme" badges in a display script but if the exterior was (almost) subdued, the interior, a sea of pink, was femininity laid on with a trowel.  Trimmed in a tapestry fabric unique to the La Femme which wove pink rosebuds on a silver-pink background in pastel-pink vinyl, confronting those who sat there was a dashboard painted in bright-pink lacquer.  In case nobody sitting inside got the message, there was another La Femme badge in anodized gold-tone making explicit this was "a car for women". 

In the pink: Dodge La Femme (1955-1956).

In a marketing ploy which turned out to be years ahead of its time, the La Femme also came with coordinated accessories, the centrepiece a pink calfskin handbag that fitted neatly into a storage compartment built into the back of the passenger’s seat, the shape of which included a scallop which meant the handbag’s escutcheon plate was visible, Dodge’s press-kits noting the brushed-metal was designed to permit the owner’s name to be engraved.  The handbag contained a compact, lipstick case, cigarette case, comb, cigarette lighter, and change purse, all made variously with faux-tortoiseshell or pink calfskin, both combined with yet more anodized gold-tone metal.  In a matching compartment on the back of the driver’s seat was a rain coat, rain-cap and umbrella, all made with a vinyl patterned to match the rosebud interior fabric.  The design and production was by Evans of Chicago, a furrier and maker of fine accessories, famous for the display of "Black Diamond" mink coats in their flagship store at 36 South State Street.  Evans later would fall victim to the anti-fur movement which would lay waste to an industry on which many regional economies had been built.

The advertising message which at the time seemed a good idea.

In toned-down form, the La Femme option re-appeared in 1956.  The external color combination was changed to a "Misty Orchid" & "Regal Orchid" scheme and the interior finish was simplified, the previous year’s tapestry fabric proving challenging to produce in volume.  The revised upholstery used a heavy white cloth with random patterns of short lavender (purple's most "feminine" hue) and purple loops, matching the loop-pile carpeting and the accessories were limited, restricted in 1956 to just the rain coat, rain cap and umbrella.  Over the two seasons, fewer than 2,500 buyers chose the US$143 option and it didn’t re-appear for 1957.

Dodge in 1955-1956 had advertising for men (HP (horsepower), speed and V8 engines, left) and for women (everything pink, the paint, the rosebuds on the upholstery, the handbag, compact, lipstick case, cigarette case, comb, cigarette lighter, change purse, rain coat, rain-cap and umbrella, right).  In an interesting (though unverified) juxtaposition of men's perceptions, several sources suggest at least three La Femme buyers chose the most powerful engine on the option list, Dodge’s D-500 (a 315 cubic inch (5.2 litre) V8 with hemi heads and a four barrel carburetor, rated at a then most masculine 285 HP); perhaps not all clung to 1950s gender stereotyping.

Dodge La Femme advertising copy (1955, left) and pony-tail friendly headrest (right).  The men at Dodge were not wrong in concluding the “discriminating, modern woman” existed in commercially significant numbers and that she might buy a car but didn't grasp that functional features would have more appeal than pink paint. Ironically, the evidence does suggest men at the time were rather more susceptible to being drawn to a car because it was marketed as “masculine” than were women to something cynically and superficially “feminized”.

Other manufacturers did dabble with feminine-themed cars in a similar vein including GM's (General Motors) 1958 Chevrolet Impala Martinique and Cadillac Eldorado Seville Baroness but neither reached series-production.  The special detailing on GM’s 1958 show cars was the work of two of the seven women hired by the corporation's then head of styling, Harley Earl (1893–1969) and within the studios, the septep were known as the “Damsels of Design”, Jeanette Linder working on the Impala Martinique convertible and Suzanne Vanderbilt on the Eldorado Seville Baroness.  Had their presence continued Detroit’s design language in the 1960s might at least subtly have followed a different path but, upon Earl’s retirement in 1958, he was succeeded by Bill Mitchell (1912–1988; head of design at GM 1958–1977) whose world view was different: “No women are going to stand next to my male senior designers”.  Under the Mitchell regime, the damsels departed although probably he’d approved of their work at GM’s Frigidaire division designing the 1955 “Frigidaire Kitchen of Tomorrow” which genuinely was influential.  While doubtlessly Mr Mitchell opened a fridge only to get himself a beer when no woman was on hand to fetch one for him, he’d have thought women just the people to design how fridges should look.  Much later, there would be innovations in car design which women found genuinely helpful such as a hook on which a handbag could hang while remaining conveniently accessible and headrests which comfortably would accommodate a ponytail.

Six and the Single Girl, 1966.  Describing the Mustang's politely behaved six-cylinder engine as a "husky brute" might seem a stretch but it was rugged and dependable so maybe a case could be made.

What in the US did find a receptive audience among women was the new generation of smaller (the "compacts", "pony cars" & "intermediates") automobiles introduced in the early 1960s, women sensibly drawn to something smaller than the standard-size machine which after 1957 grew to an absurdly inefficient size (to which men would continue to be attracted until economic reality bit in the 1970s).  FoMoCo (Ford Motor Company) in 1966 took advantage of the shift in the tastes of some with its “Six and the Single Girl” campaign, promoting to a suddenly numerous sub-set of the female demographic the virtues of the six cylinder version of its Mustang which wildly had been successful since introduction in 1964.  That subset was “the young white women of the baby boom”; many had jobs which meant they had either the capital or credit rating required to buy a new car and the Mustang, stylish, small (in US terms) and affordable could have been designed with them in mind which, to some extent, it was.  Coincidently, at the time, FoMoCo was struggling to meet demand for V8-powered Mustangs but had the capacity to produce more sixes so in 1966 the planets aligned nicely and “Six and the Single Girl” played a part in stimulating demand, the fitment rate of the "six-pot" engine at times approaching 50%, the same phenomenon experienced by the main competition, the Chevrolet Camaro, introduced that year.  Because the survival rate of the era’s six-cylinder pony cars is so low, the general perception of the breed overwhelmingly is of V8-powered, tyre-smoking muscle cars but many were built as modest commuters (the so-called “secretary’s car”) purchased by those more interested a car’s gas (petrol) consumption than its ET (elapsed time) over a drag strip’s ¼ mile (400 metres).

Sex and the Single Girl: The first edition hardback published by Bernard Geis (1909–2001) had a plain cover with just the title in text (the “S1NGLE” was a gimmick) but after huge sales, the re-print rights were on-sold and some editions (including the 1963 paperback by Cardnal) featured pink-themed artwork.

In a form of “ambush marketing”, FoMoCo picked up “Six and the Single Girl” from the title of Sex and the Single Girl by Helen Gurley Brown (1922–2012), a book which sold by the million (more quickly than even the Mustang managed) and spent more than a year on the NYT (New York Times) best seller list.  In a sense, Sex and the Single Girl was a product of pharmacological determinism, published as it was some two years after the first oral contraceptive pill (even then famously known as “the pill”) was approved for prescription use in the US by the FDA (Food and Drug Administration).  Without women gaining some degree of autonomous control over their fertility, the premise of the book would have been absurd because as well as arguing the importance of them being financially independent of men, she advocated pre-marital sex, if need be with multiple partners and, obviously, without benefit of marriage.  Women with their own money was an idea subversive enough but the notion of unrestrained promiscuity upset the priests and politicians even more and although in the era a number of books (including Rachel Carson’s (1907–1964) Silent Spring (1962), Anthony Burgess’s (1917–1993) A Clockwork Orange (1962), William S. Burroughs’ (1914-1997) Naked Lunch (1962), Edward Albee’s (1928–2016) Who's Afraid of Virginia Woolf (1962), Betty Friedan’s (1921–2006) The Feminine Mystique (1963) and James Baldwin’s (1924–1987) Another Country (1963)) appeared which appalled many in the conservative establishment, there was something about S&theSG which seemed especially threatening.  The protests of course made it a succès de scandale (from the French and literally “success from scandal”) which is the literary or artistic term encapsulating the dictum Dr Joseph Goebbels (1897-1945; Nazi Minister for Propaganda and Public Enlightenment 1933-1945) followed when dealing with the press in the difficult years before the party was handed power (like the consequences of Benito Mussolini's (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) "March on Rome" the Nazi's "seizure" of the state is something of a myth): “Let them abuse us and let them damn us but let them say something about us”, a variant of Oscar Wilde’s (1854–1900): “It doesn’t matter what people are saying about you as long as they’re saying something”.  Goebbels truly was evil but his point was well made and among a prolix crowd, he was succinct, the acerbic thumbnail sketches of his Nazi colleagues he noted in his diaries in some ways reveal in a few words as much about them as their inch-thick biographies.

Tussy Cosmetics promotion, 1966.

The Tussy Cosmetics company in 1966 offered three 1967 Mustangs as prizes for contest winners, each finished in a shade of pink which matched the lipsticks Racy Pink (“A pale pink”), Shimmery Racy Pink Frosted (“Shimmers with pearl”) & Defroster (“Pours on melting beige lights when you wear it alone, or as a convertible top to another lip color”).  The fate of the cars is unknown but nerds might note the three prizes were 1967 models while the model (as in the Mustang) in the advertisement was from the 1966 range.  That's because the advertising copy had to be made available before the embargo had been lifted on photographs of the 1967 range.  The men on Madison Avenue presumably dismissed the suggestions that might be what would now be called “deceptive and misleading” content with the familiar “she'll never know”.  Ten years on from Dodge’s La Femme debacle, old habits were dying hard.

Single girl Sydney Sweeney (b 1997) amply filling the cover of Cosmopolitan's “Love Edition”, January 2026.

When in 1965 of Helen Gurley Brown was appointed editor of the glossy women’s magazine Cosmopolitan, the title switched focus to a publication aimed almost exclusively at the emerging and growing demographic with disposable income in which FoMoCo would become interested.  In what proved a perfect conjunction: a target market with (1) economic independence, (2) social freedom, (3) an embryonic feminist awareness and (4) the birth control pill, the magazine thrived, surviving even the rush of imitators its success spawned.  It’s a bit of a long bow to suggest Cosmopolitan for decades reproduced variations of 1962’s best seller advice manual in a monthly, glossy package but clearly, there was a gap in the market and there were more similarities than differences.  The approach was a success but there was criticism.  Conservatives disliked the choices in photography and the ideas young women were receiving.  Second wave feminists were divided, some approved but others thought the themes regressive, a retreat from the overtly political agenda of the early movement into something too focused on fun and fashion, reducing women yet again to objects seeking male approbation.  FoMoCo, neutral on the squabbles, sold women six-cylinder Mustangs by the truckload, feminism's S&theSG and capitalism's 6&theSG proving symbiotic.

Weimar

Weimar (pronounced vahy-mahr, wahy-mahr, veye-mahr or weye-mahr)

(1) A city in Thuringia, in central Germany, the scene (in 1919) of the adoption of the constitution of the German state which came (retrospectively) to be known as the Weimar Republic.

(2) A German surname (of habitational origin).

(3) As Weimar Republic, the sovereign German republic (1918-1933), successor state to the German Empire (1871-1918 and now sometimes referred to as the “Second Reich”) and predecessor to the Nazi regime (the “Third Reich”, 1933-1945).  In the narrow technical sense of constitutional law, the "Weimar Republic" came into existence only in August 1919 but among historians it's common (and convenient) to date it from Kaiser Wilhelm II's (1859–1941; Emperor of Germany & King of Prussia 1888-1918) abdication in 1918.

Pre 1100: The construct was the Old High German wīh (holy; sacred) + meri (sea; lake; pond; standing water, swamp).  The name can therefore be analysed as something like “holy pond” or “sacred lake” but what religious significance this had or which aquatic feature was involved is not known.  A settlement in the area of what is now Weimar has existed since at least the early Middle Ages and there is a document dated 999 which makes reference to the town as Wimaresburg but how long this, or some related form had been in use is unknown.  Over time, the changes presumably reflected as desire for convenience and simplification (not an imperative always noted in evolution of the German language) and during the early centuries of the second millennium the place seems to have been known as Wimares, Wimari & Wimar before finally becoming Weimar.  In a manner not unusual in the Holy Roman Empire (800-1806 and for certain purposes dubbed First Reich”), it was the seat of the County of Weimar, one of the administrative and commercial centres of Thuringia but in 1062 merged with the County of Orlamünde to form Weimar-Orlamünde which existed until 1346 when the Thuringian Counts' War (a squabble between several local barons) erupted.  In the settlement which followed, Weimar was taken by the Wettin clan as an agreed fief and over time developed into a major city.  Weimar is a proper noun, Weimarization & Weimarize are nouns and Weimarian is a noun & adjective; the noun plural is Weimars.

One native to or an inhabitant of Weimar is a Weimarer (strong, genitive Weimarers, plural Weimarer, feminine Weimarerin).  The adjective Weimarian (of or relating to the Weimar period (1918-1933) in German can be used in any context but is most often applied to the art & culture associated with the era rather than politics or economics.  The comparative is “more Weimarian”, the superlative “most Weimarian”).  The noun Weimarization (a state of economic crisis leading to political upheaval and extremism) is used exclusively to describe the political and financial turmoil of the Weimar years.  The verb Weimarize (to cause to undergo Weimarization) is the companion term and is applied in much the same was as a word like “Balkanize” as a convenient word which encapsulates much in a way no other can.  The Weimaraner is a breed of dog, bred originally in the region as a hunting dog, the construct being Weimar + the German suffix -aner (denoting “of this place”).

In a constitutional sense, the Weimar Republic came into existence on 11 August 1919 when the national assembly of the German state met in the city to adopt the new Weimar Constitution.  Despite that, many historians use the label to cover the whole period between abdication on 9 November 1918 by Wilhelm II and the Nazis taking office on 30 January 1933.  The constitution created what structurally was a fairly conventional federal republic (known officially as the Deutsches Reich (German Reich)), the constituent parts of which were the historic Länder (analogous with the states in systems like the US, Canada or Australia though the details of the power sharing differed), each with their own governments, assemblies and constitutions.  Historians regards the inherent weakness of the structure as one of the factors which contributed to the political instability, economic turmoil and social unrest for which the era is remembered but the external forces are thought to have been a greater influence, notably the harsh terms imposed by the Treaty of Versailles (1919) and the extraordinary level of war reparations, the latter associated particularly with the hyper-inflation of 1923.  However, it was a time of unusual social & political freedom, marked by an outpouring of innovative cultural creativity.  One thing which tends to be obscured by what came later was that by 1928 the system had been stabilized and the economy was stable; in the last election prior to the Wall Street Crash (1929), the Nazi vote had slumped, rendering the party an outlier with no immediate prospect of success.  In democratic politics, the the so-called "protest vote" can at scale be attracted only if a critical mass of people think things are so bad they're prepared to "take a risk" on an unproven alternative; it was only the depression of the early 1930s which doomed Weimar and even then, the Nazis gained power not by achieving an electoral majority but through a series of back channel deals by establishment figures who (at the time, understandably) underestimated the threat posed.

Lindsay Lohan in court, Los Angeles, 2011.

Actually, rather than the pleasant city in Thuringia which lent the constitution its name, it was Berlin, the national and Prussian capital which came most to be associated with the artistic and sexual experimentation of the republic.  Although most of went on in the place was little different than in other conservative German cities it was the small but highly visible numbers of those enjoying the excesses which attracted attention.  In his novel Down There on a Visit (1962) Christopher Isherwood (1904–1986) wrote of the sort of warning respectable folk would in the 1920s offer to anyone who seemed to need the advice:

“Christopher - in the whole of Thousand Nights and One Night, in the most shameless rituals of the Tantra, in the carvings on the Black Pagoda, in the Japanese brothel-pictures, in the vilest perversions of the oriental mind, you couldn’t find anything more nauseating than what goes on there, quite openly, every day. That city is doomed, more surely than Sodom ever was."  And then and there I made a decision - one that was to have a very important effect on the rest of my life. I decided that, no matter how, I would get to Berlin just as soon as ever I could and that I would stay there a long, long time.

Weimar art: Der Künstler mit zwei erhängten Frauen (The Artist with Two Hanged Women), watercolour and graphite on paper by Rudolf Schlichter (1890-1955).  Note the high-heeled jackboots.   

Isherwood left London by the afternoon train for Berlin on 14 March 1929, taking a room next to the Hirschfeld Institute for Sexual Science from which he explored the city’s “decadence and depravity” enjoying just about every minute and by his own account every gay bar and club (of which there were many).  That niche was only one of many to which the Berlin of Weimer catered, all fetishes seemingly there from morphine, cocaine and opium houses to a club at which membership was restricted to a “coven of coprophagists [who] gorged a prostitute on chocolate, gave her a laxative and settled down to a feast.”  Actually, at the time, there was plenty of depravity among the Nazis, however much the public platform of the party might stress traditional values and they were as condemnatory as the Pope of communists, homosexuals and Freemasons (by contrast, it was institutions such as the Roman Catholic Church, the British Empire and comrade Stalin (1878-1953; Soviet leader 1924-1953) which attracted the sometimes grudging admiration of Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).  Indeed, in his writings and the recollections of his contemporaries, Hitler didn’t much dwell on moral matters but ceaselessly would condemn those aspects of German culture he believed the Weimar generation were corrupting including “modernist architecture, Dadaist art, Jewish psychoanalysis, experimental theatre, short shirts, lipstick, bobbed hair, dances like the foxtrot and jazz” (the last of which he derided as “a degenerate negroid sound”).

Weimar art: Sonnenfinsternis (Eclipse of the Sun (1926)), oil on canvas by George Grosz (1893-1959).  Weimar was not untouched by surrealism.

The lurid tales of Weimar Berlin from the diaries of Christopher Isherwood now entertain rather than shock as once they would have managed but the expressionist art which flourished at the time remains striking.  A stridently experimental fork of the European avant-garde, the Weimar artists chose to ignore traditional aesthetic conventions and, according to some critics, the painters were fascinated by ugliness, the composers by atonal dissonance.  They were also artists who were predominately urban and focused upon the city, its decadence and corrosive influence upon the individual.  The Weimar period was the time also when the phrase magischer Realismus (magic realism) was coined, more accurately to describe what had come to be known as the Neue Sachlichkeit (new objectivity).  Magic realism is now thought of as a literary genre in which fantastical elements are interpolated into life-like depictions of the world but the first use was in 1925 by German art historian Franz Roh (1890–1965) who observed many artists in the Weimar Republic rejecting (or at least ignoring) the idealistic style (fashionable before World War I (1914-1918) and which had combined naturalistic depiction with an amplification of beauty and virtue), in favor of something recognizably realistic yet blended with uncanny elements.  Roh’s understanding of magic realism was at least partially an acknowledgement of technology: the influence of photography and moving pictures (film).  Then as now, there was debate about whether there was some point at which realism stopped and surrealism began but the distinction was that magic realism was a distortion of the actual material world for some political or other didactic purpose whereas surrealism explored the abstractions which lurked in the subconscious mind. 

In the Weimar style: The Rt Hon Theresa May MP (2023), a portrait of Lady May (b 1956; UK prime-minister 2016-2019) by Saied Dai (b 1958).

Painted by Tehran-born Saied Dai, it will hang in  Portcullis House, Parliament's office complex where many MPs have their offices and not since Graham Sutherland’s (1903–1980) portrait of Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) was unveiled in 1954 has a painting of one of the country’s prime-ministers attracted so much interest, the reception of such works not usually much more than perfunctory.  Sutherland was commissioned (as second choice; Sir Herbert Gunn's (1893–1964) fee deemed too high) by the ad hoc “Churchill Joint Houses of Parliament Gift Committee” to paint a portrait to mark the prime minister’s 80^th birthday and, on 30 November 1954, members of the Commons & the Lords assembled in Westminster Hall to mark the occasion.  Paid for by parliamentary subscription (the idea of paying for such a thing from their own pockets would appal today’s politicians), it was intended the work would remain with Churchill until his death after which it would be gifted to the state to hang in the Palace of Westminster.

Winston Churchill (1954) by Graham Sutherland.

Things didn’t work out that way.  Churchill, not anyway much enjoying the aging process loathed the painting and felt betrayed by the artist, the preliminary sketches he’d been shown hinting at something rather different.  Initially, he sulked, first saying he wouldn’t attend the event, then that he’d turn up only if the painting wasn’t there but his moods often softened with a little coercion and he agreed to make a short speech of thanks at the unveiling, his most memorable lines being: “The portrait is a remarkable example of modern art. It certainly combines force and candour.”  It wasn’t hard to read between the lines and when delivered to Churchill’s country house, the painting was left in a storeroom, never unwrapped and never again to be seen, Lady Churchill (Clementine Churchill (Baroness Spencer-Churchill; 1885–1977) in 1956 incinerating it in what was described as “a huge bonfire”.  That she'd executed one of history’s most practical examples of art criticism wasn't revealed until 1979.  Curiously, when first she saw it in 1954 she admired the work, Somerset Maugham (1874–1965) who was with her at the time noting she “liked the portrait very much” and was much “moved and full of praise for it.”  Her view soon changed.

The better-received May portrait was commissioned this time by the Speaker's Advisory Committee on Works of Art at a cost to the taxpayer of Stg£28,000 (in adjusted terms somewhat less than the thousand guineas paid in 1954) and Mrs May (she doesn’t use the title gained in 2020 upon her husband being knighted (for “political service”) in Boris Johnson’s (b 1964; UK prime-minister 2019-2022) remarkable (and belated) Dissolution Honours List) was reported as saying she thought the portrait a “huge honour”.  When interviewed, the artist said his “…aim was to produce not just a convincing physical likeness, but also a psychological characterization, both individual and yet archetypal - imbued with symbolism and atmosphere.  A good painting needs to be a revelation and also paradoxically, an enigma. It should possess an indefinable quality - in short, a mystery.”

A work of careful composition, critics have found in it influences from the Renaissance and Mannerism but it’s most obviously in the spirit of the German expressionists identified with the Weimar Republic and the addition of a convallaria majalis (the "lily of the valley" which flowers in May) was the sort of touch they would have admired.  Interestingly, Mr Dai expressed relief he’d not been asked to render Mr Johnson on canvas which is understandable because while an artist could permit their interpretative imagination free reign and produce something memorable, Mr Johnson over the decades has been a series of living, breathing caricatures and it would be challenge for anyone to capture his “psychological characterization”.  The Weimaresque May in oil on canvas works so well because it’s so at variance with the one-dimensional image of the subject which has so long been in the public mind.  Whether it will change the perception of Mrs May in the minds of many isn’t known but critics mostly have admired the work and views of her premiership do seem to have been revised in the light of the rare displays of ineptitude which have marked the time in office of her three successors.

After Weimar: Der Bannerträger (The Standard Bearer (circa 1936)) oil on plywood by Hubert Lanzinger (1880-1950).  The post card with the inscription Ob im Glück oder Unglück, ob in der Freiheit oder im Gefängnis, ich bin meiner Fahne, die heute des Deutschen Reiches Staatsflagge ist, treu geblieben (Whether in good fortune or misfortune, whether in freedom or in prison, I have remained loyal to my flag, which is now the state flag of the German Reich) was issued in 1939, one of many such uses of the image which depicts Hitler as a knight in shining armor on horseback, bearing a Swastika flag.  As he did whenever a  postage stamp with his image was sold, the Führer received a tiny fee as a royalty; multiplied by millions, he gleaned quite a income from the use.  In one of the many examples of the fakery which underpinned Nazism (and fascism in general), in real life, Hitler was “terrible on horseback".

Der Bannerträger was an example of the type of art which proliferated in both Nazi Germany and the Soviet Union, works which constructed the the personality cult around Hitler and comrade Stalin, reinforcing the messaging of both regimes.  Although, understandably, biographers and others have much focused on the two as human characters, as historical figures they need also be understood as manufactured constructs something certainly understood by the Soviet leader who once explained the abstraction of the personality cult by pointing to one of his many huge portraits and saying “…you see, even I am not Stalin, THAT is Stalin!”  One remarkably succinct sketch of how these thing are done lies in the pages of Paris: The Memoir (2023) in which Paris Hilton (b 1981) detailed the way Paris Hilton (the blonde flesh & blood creature) has a full-time job being Paris Hilton (the blonde public installation), a dualism she treated seriously because its maintenance demands study and an understanding of the supply & demand curves of shifting markets; a personality cult needs to be managed because, while some aspects must remain static, others need to evolve.

Such imagery Hitler dutifully would acknowledge when they were presented but he really did think them a kind of kitsch and while understanding their utility as propaganda pieces, they aroused in him little interest.  What he really liked in a painting was beauty as he defined it and in this his differentiation was something like his views on architecture where the standards imposed on the “functional” varied from his expectations of the “representational”.  Hitler would admire modern architecture rendered in steel & glass if it was being used for a factory or warehouse; there it was a matter of efficiency and improving working conditions but for the public buildings of the Reich, he insisted on classical motifs in granite.  In painting, he distinguished between what was essentially “advertising” and “real” art which the expressionism of the Weimar era certainly was not; the “…sky is not green, dogs are not blue and anyone who paints them as such has a sick mind” was his summary of thought on the Weimar art movement.  His preference was for (1) the Neoclassical which drew inspiration from the Greek and Roman art of Antiquity and his fondness extended not only to the voluptuous female nudes historians like to mention but also to the idealized, heroic figures representing nobility and heroism; with these he identified, (2) realistic landscapes, particularly those of the German countryside at its most lovely, (3) German Academic Realism which produced intricately detailed realistic representations of subjects, (4) depictions from Norse mythology which created a link between the legends and the idealized vision of the Nazi project and (5), traditional portraiture, if realistic and flattering (certainly demanded of the many painted of him).

Women in Weimer art: Margot (1924), oil on canvas by Rudolf Schlichter (1890-1955) (left), Porträt der Tänzerin Anita Berber (Portrait of the Dancer Anita Berber (1925)), oil and tempera on plywood by Otto Dix (1891–1969) (centre) and Bean Ingram (1928), oil on canvas by Herbert Gurschner (1901-1975) (right). 

Books of which the Nazis didn’t approve could be burned and proscribed music not performed but the practical public servants in the finance ministry knew much of the Entartete Kunst (degenerate art) removed from German (and later Austrian) galleries was highly sought by collectors in other countries and valuable foreign exchange was obtained from these sales (some of which in the post-war years proved controversial because of the provenance of some pieces sold then and later; they turned out to have been “obtained” from occupied territories or Jews).  Hitler despised Dadaism, Expressionism, Cubism, Surrealism and just about every other modern "ism" in art and expected others in the Reich to share his view but an exhibition of Entartete Kunst in Munich in 1937 proved an embarrassing one-off for the regime because people from around the country travelled to see itm making it the most attended art show of the Third Reich.  It was Weimar’s revenge.