Bandage

Bandage (pronounced ban-dij)

(1) A strip of soft cloth or other material used to bind up a wound, sore, sprain etc, or as a protective compression device to prevent or limit injury.

(2) Anything used as a band or ligature.

(3) To bind or cover with a bandage; to put a bandage on a wound, sprain etc, or as a protective compression device to prevent or limit injury.

(4) In fashion, a type of dress, distinguished from similar styles by the use of knitted fabrics.

(5) Figuratively, by extension, a provisional or makeshift solution that provides insufficient coverage or relief (also as band-aid solution).

1590-1600: From the Middle English bandage (strip of soft cloth or other material used in binding wounds, stopping bleeding etc), from the sixteenth century French bandage, from the Old French bander (to bind), from bande (a strip).  The verb bandage (to dress a wound etc, with a bandage) dates from 1734 (and was implied in bandaging).  Bandage is the spelling in Danish, Dutch, German, English & Swedish but other languages localized the French including Norwegian Bokmål (bandasje) Polish (bandaż) & Turkish (bandaj).  The spelling in the constructed Esperanto is bandaĝo.  Bandage is a noun, verb & adjective, bandaged & bandaging are verbs (used with & without an object) and the noun bandager does exist although use seems restricted to first-aid manuals.  Other words used in similar vein include dressing, gauze, plaster, swathe, truss, compress, bind & wrap.  The noun plural is bandages.

The noun compress, (in the surgical sense of "soft mass of linen or other cloth to press against some part of the body (with the aid of a bandage)”), as an adaptation from the earlier verb, evolved in the 1590s in parallel with bandage.  In earlier use, the noun ligament (band of tough tissue binding bones) was a late fourteenth century creation from the Latin ligamentum (a band, bandage, tie, ligature), from ligare (to bind, tie), from the primitive Indo-European root leig- (to tie, bind) and in the medical literature, ligamental, ligamentous & ligamentary still occasionally appear.  One technical term from medicine which seems extinct is the verb deligate (to bind up, bandage), noted since 1840 (and implied in deligated), from the Latin deligatus (bound fast), from deligare (to bind fast), the construct being de- (from the Latin dē-, from the preposition dē (of, from); the Old English æf- was a similar prefix) + ligare (to bind).  Under the Raj, the noun puttee (long strip of cloth wound round the lower leg as protection by soldiers) enjoyed a evolution in spelling typical of many words in British India, patawa in 1875, puttie by 1886 and the modern puttee finally (more or less) standardized by 1900).  The source was the Hindi patti (band, bandage) from the Sanskrit pattah (strip of cloth).  The noun fascia did have a brief career in medicine, being from the Latin fascia (a band, bandage, swathe, ribbon), derivative of fascis (bundle (which as fasces became a familiar form in the twentieth century)).  In English, the original use was in architecture, the anatomical application not noted until 1788 and it’s now also a familiar form in botany, music, astronomy and interior design, most obviously in cars.  The noun bandeau (headband), now much associated with revolutionaries (and in fashion the emulation) dates from 1706, from the French bandeau, from the twelfth century Old French bandel & bendel (bandage, binding), a diminutive of bande (a band, a strip).  As a style of women's top or bra, it was first described in 1968 and is distinguished from similar styles in being of a rectangular cut, the hems forming two horizontal lines above and below the breasts.

The bandage dress

Although the motif of what is called the bandage dress is clearly identifiable in depictions of women which pre-date antiquity, the creation of the modern commercial product is credited to the 1980s work of Tunisian couturier Azzedine Alaïa (1935-2017) but it is with French designer Hervé Peugnet’s (1957–2017) fashion house Hervé Léger that the style is now most associated.

Charlotte McKinney (b 1993), 2018.

The bandage dress is a specific interpretation of the earlier, figure-hugging bodycon dress, the name originally a contraction of "body conscious" which the industry would later morph into "body confidence" in reaction to criticism and in Japan, they were marketed as ボディコン (bodikon), a spelling better suited to traditional pronunciation in Japanese.  What distinguished bandage from bodycon was the fabric, the former made not with anything woven, engineered instead to compress with machine-knitted material, the completed panels left uncut and assembled to created the finished item.  Bandage dresses thus, although truly suitable for only one body type, because of the compression effect of the knitted fabric, do (slightly) extend the parameters of the silhouette which can be accommodated while still being aesthetically successful whereas bodycon dresses made from fabrics which merely cling rather than smooth out imperfections rely on an ideally formed frame.  For that reason, the jocular slang “body compression” was sometimes used to describe this sub-set of the bodycon, the bandage dress working like externally worn shapewear, corset-like in effect if not quite an actual exoskeleton.

Lindsay Lohan (b 1986), 2008.

Hervé Léger in 1992 first displayed the bandage dresses which would come to be the style’s definitive look; instantly popular, they were a red-carpet staple well into the twenty-first century.  Still a big seller, the bandage dress in 2015 migrated, via the twittersphere, from the fashion section to the front page when the comments of Patrick Couderc (b 1961, then managing director of Hervé Léger's British distributor, MJH Fashion), were published.  In an interview with the Daily Mail on Sunday, Mr Couderc made it clear he’d prefer it if some women would avoid buying Hervé Léger’s most famous creation, those on the proscribed list including lesbians, those beyond a certain age and anyone with a less than ideal silhouette.

There was an element of classism too in his critique as he lamented the bandage dress as a victim of its own success, too many now seen on the wrong-shaped customers and worse still, they were often cheap knock-offs of the £1,300 (US$1603) originals and thus increasingly associated with reality TV stars and those working in hair salons.  Admitting dryly “you can be a victim of your success”, his comments seemed to echo those reported earlier in the century by the distributers of a high-end cognac and the Maybach, Daimler-Benz’s ill-fated mistake in thinking what was needed was a brand above Mercedes-Benz which for almost a century had been good enough for presidents, popes and potentates.  Then the complaint had been that drink and car were finding favor with hip-hop & rap stars and this most interpreted as an expression of concern the association with people of color might “cheapen the brand”.  Mr Couderc didn’t comment on skin color but told The Mail he refuses to give free dresses to celebrities if they are “judged to lack sufficient class”.

Clearly a student of the interplay of sociology and economics, he allowed his mind to wander wide, recalling that he’d “...never go out to dinner if she’s not wearing tights.  I think hosiery is something which is very magical in my world and I’m veering off into complete poetry now.  But it’s a social statement because in the 1980s, the difference between someone who was wearing tights and someone who was not was very significant.”  Clearly nostalgic for a time when the poor were less inclined to get ideas above their station, he added that then, “...whoever was wearing tights was working in a private office in a bank in St James’s and whoever was not wearing tights was coming to work as a shampooist in a High Street hairdresser, commuting from Croydon.  We were living in a time where the distinction between the two social strata was much more significant than today”.  How he must long for that vanished, pre-1945 world, when folk from Croydon were deferential to their betters.

Salma Hayek (b 1966), 1998.

The attitude was hardly unique in the industry, Abercrombie & Fitch early in the century re-built into a highly profitable company using a model former CEO Mike Jeffries (b circa 1944) described in a 2006 interview as “exclusionary” noting their clothes were a product in which “a lot of people don’t belong and they can’t belong.”  That really wasn’t an unusual business model but it was rare for a CEO so bluntly to state the obvious and, when the comments were published in 2013, Jeffries issued a apology saying "We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics".  Also controversial was a later comment, attributed in 2013 to (an unnamed) Abercrombie and Fitch district manager.  It’s said the person being interviewed requested anonymity so the statements have never been verified but it was reported that when asked how the company responds to non-profits asking for donations of discontinued clothing to be given to the poor and homeless, the reply was “Abercrombie and Fitch doesn’t want to create the image that just anybody, poor people, can wear their clothing. Only people of a certain stature are able to purchase and wear the company name”, to which he added they would rather “burn the clothes” than risk them being seen on the backs of the poor.  Again, while rarely discussed, the practice of destroying rather than discounting or giving away unsold or discontinued items is widespread in the industry.

Speaking at Hervé Léger’s boutique in Knightsbridge, Central London, the like-minded Mr Couderc wasn’t entirely lacking in empathy, noting “You women have a lot of problems. You will lose the plot.  You will come and you will put a dress on and you’ll be in front of the mirror, like, ‘Argh, I’m so fat’”.  “Yes, you have a 12th of an inch around your stomach, it’s not really a disaster, and what you’re not noticing is that your cleavage is about two inches too low because you are 55 and it’s time that you should not display everything like you’re 23.”  At this point he did concede the particular virtue of the bandage dress was it could in such cases “provide useful support” but that didn’t mean he approved.

How a Hervé Léger bandage dress should hang.

He’d clearly thought about things, his advice to lesbians (presumably young or old) that “if you’re a committed lesbian and you are wearing trousers all your life, you won’t want to buy a Léger dress.  Lesbians would want to be rather butch and leisurely.”  Warming to the topic, he went on to say “voluptuous” women (most drawing the inference he meant "not slender") and those with “very prominent hips and a very flat chest” should wear something else, adding the handy hint that women must not wear underwear that was too small, because “the knicker line cuts through the flesh and goes through the other side of the dress” thereby creating the dreaded “visible panty line” (VPL).

Hervé Léger’s Moscow store.

Quite what he thought the reaction to his comments would be isn’t recorded but while his views may not much have changed since the 1980s, much of the rest of the world now has the means to respond en masse and what should have been the foreseen twitterstorm quickly gathered, #boycottherveleger & #wecanwearwhateverthefuckwewant soon trending.  Doubtlessly fearing the wrath of blood-thirsty lesbians, those not slender, chav shampooists and women of a certain age, Max Azria’s BCBGMAXAZRIA Group (which in 1998 had acquired Hervé Léger), went immediately into crisis management mode, issuing a statement saying they were “...shocked and appalled by Patrick Couderc’s comments made in the Mail on Sunday.  BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments.”  The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination.”

Less than twenty-four hours later, MJH Fashion confirmed Mr Couderc was no longer employed by the company.  Max Azria (1949–2019) in 2016 ended his connection with BCBGMAXAZRIA and its associated companies and in 2017 the group filed for Chapter 11 bankruptcy protection, the intellectual property rights and assets later acquired by the Marquee Brands division of the Global Brands Group.  Bandage dresses remain popular.