Boulevard

Boulevard (pronounced bool-uh-vahrd or boo-luh-vahrd)

(1) A broad avenue in a city, usually with areas at the sides or in the center planted with trees, grass, or flowers, often used as a promenade.

(2) A strip of lawn between a sidewalk (footpath) and the curb (a regionalism from the upper Midwest US & Canada, also called a boulevard strip).

(3) As loosely applied in street names in many cities, usually for wide thoroughfares.

(4) The centre strip of a road dividing traffic travelling in different directions (rare and sometimes applied also to the landscaped sides).

1769: From the French boulevard (broad street or promenade planted with rows of trees), from the Middle French boulevard, bollevart, boulevars, bolevers & bollewerc (promenade, avenue, rampart), either from the Middle High German bolewerc & bolwerc (which endures in modern German as Bollwerk) or the Middle Dutch bolwerc & bollewerc (“bulwark, bastion”), the latter from the Picard, Walloon in the sense of “rampart, avenue built on the site of a razed rampart”, so called because the structures were originally often built on the ruins of old ramparts.  The apparently strange transition from the Middle Dutch bolwerc (wall of a fortification) to the French boulevard, originally (top surface of a military rampart, used as a thoroughfare) is explained by the linguistic tangle of translation, the French language at the time having no “w”, hence the early attempts including boloart, boulever, boloirque & bollvercq.  There is no standard abbreviation, blvd, bd & bl used variously).  Boulevard is a noun, boulevardier is a noun & verb, boulevardlike is an adjective and boulevardize, boulevardizing & boulevardized are verbs; the noun plural is boulevards.

Lindsay Lohan (during "blonde phase") leaving Boulevard3 nightclub, Los Angeles, 2009.

Although there’s now usually no direct relationship, the idea of boulevards being wider than most streets and with associated landscaping dates from the early promenades being laid out atop demolished city walls, structures which were much wider than the usually narrow urban streets.  The word was adopted in English because there was a frank admiration of the layout of Paris and the Americans picked it up as an obvious differentiation for some of the widest streets of their newer cities although there was sometimes also an element of a wish to emulate European style.  The word is used in many countries with the same French spelling adopted in English although there are variants including the Spanish bulevar and the Turkish bulvar and in Italian the word is sometimes used in the otherwise archaic sense of embankment (a direct inheritance of the sense of “rampart”).  The noun boulevardier dates from 1856 and deconstructed literally means “one who frequents the boulevard”, the implication being ”man-about-town, a city dweller, part of café society”.  Boulevardier was later adopted (also as boulevard cruiser & boulevard car) to describe cars which ape the style of high-speed machines but sacrifice performance for comfort and ease of operation.  In urban cartography & town planning the most common abbreviation is blvd. but bd. & bl. are also used.  Boulevard is a noun and boulevardier is a noun & adjective; the noun plural is boulevards.

The Boulevardier cocktail

Erskine Gwynne (1898-1948) between 1927-1932 was the publisher of Paris Boulevardier, an English-language magazine in the vein of the New Yorker, its market the then quite large colony of Anglo-American expats living in Paris.  While in Paris, Gwynne created a cocktail called the Boulevardier which he suggested was the ideal drink for his readership but it was after it was included in Harry MacElhone’s (1890-1958) book Barflies and Cocktails (1927), that it became popular on both sides of the Atlantic.

Made with whiskey, sweet vermouth and Campari, the Boulevardier is a variation of the classic Negroni, renowned when properly mixed for its deft balance of bitter, boozy and sweet (although some anthologies of cocktails asterisk a proviso that women often prefer them with more vermouth and thus sweeter).  However, while the gin-based Negroni is crisp and refreshing, the whiskey-rich Boulevardier is rich and warming, very much a drink for dark evenings.  Traditionally, it was made with bourbon but there are recipes which use the spicier rye whiskey and, unlike a Negroini where classically the ingredients are in equal parts, a Boulevardier mixes the whiskey in a slightly higher proportion.  It’s served on ice, stirred and garnished with an orange twist.

Ingredients

1 ¼ ounces bourbon whiskey

1 oz Campari

1 oz sweet vermouth

Garnish: orange twist

Instructions

Add bourbon, Campari and sweet vermouth into a mixing glass with ice and stir until well-chilled.  Strain into a rocks glass over fresh ice.  Garnish with an orange twist.

Boulevard cars

1961 Chevrolet Impala SS.

The idea of the “boulevard car” was concocted to describe cars which ape the style of high-speed machines but sacrifice performance for comfort and ease of operation, usually at a lower price; for show rather than go as it were.  Chevrolet had actually institutionalized the concept with what became their popular SS (Super Sport) option pack, released in 1961 as a bundle available for Impalas with high-performance V8s.  It featured both suspension modifications and dress-up items including unique body and interior trim, power steering, power brakes with sintered metallic linings, full wheel covers with a three blade spinner, a passenger grab bar, a console for the floor shift, and a tachometer on the steering column.  In that year, Chevrolet built close to half a million Impalas but only 453 buyers opted for what was (at US$53.80) the bargain-priced SS package, an indication the marketing needed to be tweaked.  The problem was that Chevrolet had intended the 1961 SS live up to its name and it was available only with the 348 & 409 cubic inch (5.7 & 6.7 litre) V8s which could be quite raucous and were notably thirstier than many were prepared to tolerate.  The dealers noted how buyers were drawn to the style but were put off by the specification which demanded much more from the driver that the smaller-engined models which wafted effortlessly along, automatic transmissions by now the default choice for most Impala buyers.

1967 Chevrolet SS427.

So the sales barrier was the implication of the costs attached to the SS bundle rather than the attractiveness.  The headline number of US$53.80 actually included only the "spinner" wheel covers, SS badges, a shiny floor plate for the four-speed's shifter and a Corvette-style grab-bar for the glove-box (Ralph Nader (b 1934) noted that one).  However, ticking the SS option box triggered a list of "mandatory options" (a seeming oxymoron Detroit came to adore) including wider tyres (with compulsory narrow-band whitewalls), PAS & PB, (power assisted steering & power brakes), LPO (Limited Production Option) 1108 (Police Handling Package, a bundle including HD (heavy-duty) suspension components and sintered metallic brake linings), a steering column mounted 7000 rpm tachometer and a padded dashboard (the last unlikely much to impress Mr Nader).  Having agreed to pay for all that, the buyer then had to decide whether to opt (at progressively increasing cost) for the 348 (with 305, 340 or 350 horsepower (HP)) or 409 (360 HP).  The Powerglide two-speed  automatic transmission was available only with the mildest of the 348s, further limiting the sales potential, the three or four-speed manual otherwise obligatory.  In 1961, it was much more expensive to buy a SS Chevrolet than the US$53.80 on the brochure suggested and however pleasing, it was a long way removed from Chevrolet's traditional place as the low-priced rung on the "Sloan ladder".  The decision was thus taken for 1962 to make the "show" available without the "go" and the SS became an "appearance package", available with even six-cylinder engines.  Sales skyrocketed and between 1962-1969 some 920,000 SS packages were sold for the full-sized line.

1973 Porsche 911T-Lux Targa (left) and 1973 Porsche 911S Targa (right).  The driving experiences were very different but visually, unless closely inspected, it took a well-trained eye to tell the difference. 

GM had noted the dress-up bits were just Chevrolet part-numbers which could be ordered by dealers, some of which received customer requests separately to fit the trim pieces so some 1961 Impalas did to some extent resemble the SS cars though without the high-performance equipment.  It was therefore clear there were more buyers who wanted their Impala to look like a a fast one than were able or prepared to pay for the experience and Chevrolet’s “SS appearance package” proved influential, the approach becoming a a template for the whole industry, spreading internationally, the Porsche 911T Lux (1972-1973) an example.  The entry level 911T was the least powerful of the range and lacked some of the luxury fittings of the more expensive and more powerful 911E & 911S but for those who wanted the fittings but had no desire for the horsepower, the 911T-Lux was created which combined the mechanical specification of the "T" with the trim of the "S", the factory doing exactly what so many of Chevrolet's SS customers settled on after 1962.

Façade of Sydney Boulevard Hotel, 90 William Street, Sydney, NSW, 2011 Australia.

Located between the once vibrant Kings Cross and the city's CBD, The Sydney Boulevard Hotel was long a favorite of visiting federal politicians, attracted by the convenient location and "government rates" adjusted to be cognizant of the "TA" (daily travelling allowance).  The TA remains one of the more lucrative rorts because unspent funds are trousered by the recipient as tax-free income.  For politicians able to arrange their travel to coincide with free or low-cost accommodation and meals (by tactics which are in themselves sometimes good stories), a carefully-managed TA regime can have an extraordinary multiplier effect on after-tax income.  For most people, a political career is an easier path to wealth than working for a living and in Australia it seems only politicians and political journalists who parrot the line they're in the game in the interests of the country rather than themselves.  While some journalists might be that gullible, most are obliged to "stick to the script" because it's from politicians they gain most of their "stories", MPs (members of parliament) being a breed anxious to leak scuttlebutt (true and not) about their colleagues (who are their real opponents rather than the official "opposition" who are just "the other side").    

Chevrolet’s solution was to become a template for the whole industry which would spend the next decade making, advertising (and, in relatively small numbers, selling) the so-called "muscle cars" which would become so storied.  The muscle-car ecosystem of those years is better documented and more celebrated than any other phase through which Detroit passed yet the numbers of the genuine high performance machines produced was tiny compared to total production of the models upon which they were based.  The experience of 1961 convinced Chevrolet that what most people wanted was not a tyre-melting muscle car (which came with a thirsty, noisy and sometimes cantankerous engine along with what would become prohibitively expensive insurance rates) but one which looked like one.  Splitting the market between drag-strip monsters and boulevard cruisers which could be made to look much the same proved a great success.  For some reason though, late in the decade Chevrolet briefly offered the stand-alone SS 427 in an Impala body but without the Impala badge while, confusingly, the actual Impala could be ordered with both the SS package and the 427 cubic inch (7.0 litre) V8.  Thus there was the SS 427 and the Impala SS 427, the former rather more special and much sought after today so many clones of both have been concocted, leading to a small industry of specialists able to pick real from fake, the difference a matter (in the collector market) of tens of thousands of dollars.

1958 Mercedes-Benz 300 SL Roadster. 

Manufacturers had been pursuing the concept even before Chevrolet formalized it in the marketing manual.  Even in the interwar years the coincidently named SS cars (which after 1945 become Jaguar) offered essentially the same racy looking machines in a variety of configurations, some of which delivered the performance the lines promised and some did not, the former thought of as genuine sports cars, the latter we would now call boulevard cruisers.  Jaguar considered pursuing the strategy in the early post-war years before deciding sports cars really should all be sporty and although their saloons would come with engines small and large, the roadsters and coupés would be about both show and go.  Mercedes-Benz understood the attraction the 300SL gullwing (W198) had for buyers but knew also it, and the planned roadster version which would be its replacement, were always going to be too expensive for most and that few of them anyway needed a car which could hit what was in the 1950s a most impressive 150 mph (240 km/h).  What they wanted was a stylish machine which recalled the 300 SL in which to cruise along wide boulevards.

1955 Mercedes Benz 190 SL.

Thus was crafted the 190 SL (W121; 1955-1963), built on the modest platform of the company’s small, four cylinder saloon rather than the exotic space-frame of the 300 SL.  Eschewed too were costly features like dry-sump lubrication and fuel-injection and the engine was barely more powerful than in the saloon but for a boulevard cruiser that was perfect and over an eight-year run, it out-sold the expensive 300 SL roadster a dozen-fold.  There were plans even for a 220 SL, using the 2.2 litre (134 cubic inch) six cylinder from the “pontoon” saloon and prototypes were built but the continuing success of the 190SL and capacity constraints first postponed and finally doomed the project.  Even this had been an attempt not to create a true sports car but instead make the little roadster cruise the boulevards more smoothly and, in the decades which followed, this indeed was the historic course subsequent generations of the SL would follow.  It would not be until the 1990s some SLs again became genuinely fast and in the twenty-first century the factory returned to making versions for which a racetrack would seem a native environment.

Blister

Blister (pronounced blis-tah or blis-ter)

(1) A thin vesicle on the skin, containing watery matter or serum and induced typically by caused by friction, pressure, burning, freezing, chemical irritation, disease or infection.

(2) In botany, a swelling on a plant.

(3) A swelling containing air or liquid, as on a painted surface.

(4) In medicine, something applied to the skin to raise a blister; a vesicatory (blister agent) or other applied medicine (mostly archaic).

(5) In glass-blowing, a relatively large bubble occurring during the process.

(5) In roofing, an enclosed pocket of air, which may be mixed with water or solvent vapor, trapped between impermeable layers of felt or between the membrane and substrate.

(7) In military jargon, a transparent bulge or dome on the fuselage of an airplane, usually for purposes of observation or mounting a gun but used sometimes as a housing for rearward air extraction.

(8) In photography, a bubble of air formed where the emulsion has separated from the base of a film, usually as a result of defective processing.

(9) In metallurgy, a form of smelted copper with a blistered surface.

(10) A dome or skylight on a building.

(11) The moving bubble in a spirit level.

(12) The small blister-like covering of plastic, usually affixed to a piece of cardboard or other flat sheet, and containing a small item (pens, hardware items etc).

(13) As “blister pack” or “blister card”, the packaging used for therapeutic or medicinal tablets in which the pills sit under small blister-like coverings, often labeled sequentially (1,2,3 or Mon, Tue, Wed etc) to aid patients.

(14) As “blister packaging” a type of pre-formed packaging made from plastic that contains cavities; a variant of bubble-wrap.

(15) In slang, an annoying person; an irritant.

(16) The rhyming slang for “sister”, thus the derived forms “little blister”, “big blister”, “evil blister” etc).

(17) In slang, a “B-lister” (ie a celebrity used for some purpose or invited to an event when it’s not possible to secure the services of an “A-Lister”.  In industry slang, the less successful celebrity managers are “blister agencies”.

(18) To raise a blister; to form or rise as a blister or blisters; to become blistered.

(19) To criticize or severely to rebuke (often as “blistering attack”).

(20) To beat or thrash; severely to punish.

(21) In cooking, to sear after blanching

1250–1300: From the Middle English blister & blester (thin vesicle on the skin containing watery matter), possibly from the Old French blestre (blister, lump, bump), probably from the Middle Dutch blyster & bluyster (swelling; blister), from the Old Norse blǣstri (a blowing), dative of blāstr (swelling).  All the European forms are from the primitive Indo-European bhlei- (to blow, swell), an extension of the root bhel- (to blow, swell).  The verb emerged late in the fifteenth century in the sense of “to become covered in blisters” and the medical use (of vesicatories) meaning “to raise blisters on” is in the literature from the 1540s.  The noun & adjective vesicatory dates from the early eighteenth century was from the Modern Latin vesicularis, from vesicula (little blister), diminutive of vesica (bladder).  In historic medicine, a vesicant (plural vesicants) or vesicatory (plural vesicatories) is used as an agent which induces blistering.  Typically a chemical compound, the primary purpose was intentionally to create a blister to draw blood or other bodily fluids to the surface, often in an attempt to relieve inflammation, improve circulation in a specific area, or treat various conditions indirectly by this counter-irritation technique.  Historically, vesicatories were commonly used with substances like cantharidin (from blister beetles) being applied to the skin to achieve this effect but in modern medicine the practice is (mostly) obsolete because more effective and less invasive treatments now exist.  Blister & blistering are nouns, verbs & adjectives, blistered is a verb & adjective, and blisterlike, blisterless & blistery are adjectives; the noun plural is blisters.

1968 MGC Roadster with bulge, blister and the bulge's curious stainless steel trim.

The MGC (1967-1969) was created by replacing the MGB’s (1962-1980) 1.8 litre four cylinder engine with a 2.9 litre (178 cubic inch) straight-six, something which necessitated a number of changes, one of which was the bonnet (hood) which gained a bulge to accommodate the revised placement of the radiator and, on the left-hand side, a small blister because the forward of the two carburettors sat just a little too high to fit even with the bulge.  Because to raise the whole bulge would have the bonnet look absurd, the decision was taken just to add a blister.  A blister (in this context) is of course a type of bulge and where a blister ends a bulge begins is just a convention of use, blisters informally defined as being smaller and of a “blister-like shape”, something recalling one appearing on one’s foot after a day in tight, new shoes.  A blister (which some seem to insist on calling a “teardrop” in they happen to assume that shape) also differs from a scoop in that it’s a enclosed structure whereas a scoop has an aperture to permit airflow.  There are however some creations in the shape of a typical blister which are used for air-extraction (the aperture to the rear) but these tend to be called “air ducts” rather than blisters.  MGC’s bulged and blistered bonnet has always been admired (especially by students of asymmetry) and both the originals (in aluminium which is an attraction in itself) and reproduction items are often used by MGB owners, either just for the visual appeal or to provide greater space for those who have installed a V8.  The apparently superfluous stainless steel trim piece in the bulge (there's no seam to conceal) is believed to be a motif recalling the small grill which was in a similar place on BMC’s (British Motor Corporation) old Austin-Healey 3000 (1959-1967), the MGC created because the 3000 couldn’t easily be modified to comply with the increasingly onerous US regulations.  Because there were doubts the cost of developing a replacement would ever be recovered, the decision was taken to build what was, in effect, a six-cylinder MGB.  The considerable additional weight of the bigger engine spoiled the MGB’s almost perfect balance and although a genuine 120 mph (195 km/h) machine, the MGC was never a critical or commercial success with only 8,999 (4,542 roadsters & 4,457 coupés) produced during its brief, two season life.

Republic P-47C Thunderbolt with the original colonnaded canopy (top) and the later P-47D with blister canopy (bottom).

When the Republic P-47 Thunderbolt (1941-1945) entered service with the USAAF (United States Army Air Force) in 1942, it was the largest, heaviest, single seat, piston-engined fighter ever produced, a distinction it enjoys to this day.  However, one thing it did share with some of its contemporaries was the replacement in later versions of the colonnaded canopy over the cockpit by an all-enveloping single panoramic structure which afforded the pilot unparalleled visibility, something made possible by advances in injection molding to fabricate shapes in Perspex, then still a quite novel material.  These canopies were adopted also for later versions of the The Supermarine Spitfire (1938-1948) and the North American P-51 Mustang (1941-1946) but the historians of aviation seem never to have settled on a description, opinion divided between “bubble-top” and “blister top”.

In military aviation, “blister” is more familiar as a use to describe the transparent bulge (or dome) on the fuselage of an airplane, usually for purposes of observation or mounting a gun but used sometimes to house a rearward air extraction device.  However, because of other linguistic traditions in military design, the “blisters” used as gun mounting position were also described with other words, the use sometimes a little “loose”.  One term was barbette (plural barbettes), a borrowing from the French and used historically to mean (1) a mound of earth or a platform in a fortification, on which guns are mounted to fire over the parapet and (2) (in naval use), the inside fixed trunk of a warship's gun-mounting, on which the turret revolves and used to contain the hoists for shells and cordite from the shell-room and magazine.

Meme-makers know whatever the advantages conferred by blister-packs, getting to the tablet can take a vital second or two.  Imodium is a medication used to treat occasional diarrhea.

Also used was turret, from the Middle English touret, from the Old French torete (which endures in Modern French as tourette), a diminutive of tour (tower), from the Latin turris.  In architecture (and later adoptions like electronic circuitry and railcar design), turrets tended to be variations of or analogous with “towers” but in military use there was a specific evolution.  The early military turrets were “siege towers”, effectively a “proto-tank” or APC (armoured personnel carrier) in the form of what was essentially a “building on wheels”, used to carry ladders, casting bridges, weapons and soldiers equipped with the tools and devices need to storm so fortified structure such as a fort or castle.  From this evolved the still current idea notion of an armoured, rotating gun installation on a fort or warship and as powered land vehicles and later flying machines (aircraft) were developed, the term was adopted for their various forms of specialized gun mountings.  In aircraft, the term blister came later, and allusion to the blister-like shape increasingly used to optimize aerodynamic efficiency, something of little concern to admiralties.

Mar-a-Lago, Ocean Boulevard, Palm Beach, Florida.

Another military blister was the cupola (plural cupolas or cupolae), from the Italian cupola, from the Late Latin cūpula (a small cask; a little tub), from the Classical Latin cuppella, from cuppa & cūpa (tub), from the Ancient Greek κύπελλον (kúpellon) (small cup), the construct being cūp(a) + -ula, from the primitive Indo-European -dlom (the instrumental suffix) and used as a noun suffix denoting an instrument.  The origin in Latin was based on the resemblance to an upturned cup, hence the use to describe the rounded top of just about any structure where no specific descriptor existed.  In military use, a cupola is basically a helmet fixed in place and that may be on a building, a ship or an armored vehicle, the function being to protect the head while offering a field of view.  Sometimes, especially in tanks or armored cars, guns or flame-throwers were integrated into cupolas and in naval gunnery, there was the special use to describe the dome-like structures protecting a (usually single) gun mounting, something which distinguished them from the larger, flatter constructions which fulfilled the same purpose for multi-gun batteries.  Turrets and cupolas are among the architectural features of Mar-a-Lago, Donald Trump’s (b 1946; US president 2017-2021) winter palace on Ocean Boulevard, Palm Beach, Florida.

Northrop P-61 Black Widow:  A prototype with the troublesome dorsal blister turret (left), the early production P-61A with the blister removed (upper right) and the later P-61B with the blister restored (lower right).

The attractive aerodynamic properties of the classic blister shape was an obvious choice for use in aircraft but even then, they weren’t a complete solution.  The Northrop P-61 Black Widow was the first aircraft designed from a clean sheet of paper as a night-fighter, cognizant of the experience of the RAF (Royal Air Force) which during the Luftwaffe’s (the German air force) Blitz of London (1940-1941) had pressed into service day-fighter interceptors.  Designed to accommodate on-board radar, the Black Widow was heavily gunned and incorporated notable US innovations such as remote control firing mechanisms.  Part of the original was a remotely-controlled blister turret on the dorsal section which proved the shape’s aerodynamic properties worked only when pointed in the appropriate direction; when pointed at right-angles to the aircraft’s centre-line, the tail section between the twin-booms suffered severe buffeting.  Accordingly, the blister turret was deleted from the early production versions but the early experience of the military confirmed the need for additional firepower and after a re-design, it was restored to the slightly lengthened P-61B.  The integration of so many novel aspects of design meant the P-61 didn’t enter service until 1944 and, as the first of its breed, it was never a wholly satisfactory night-fighter but it was robust, had good handling characteristics and offered the advantage of being able to carry a heavy payload which meant it could operate as a nocturnal intruder with a lethal disposable load.  It was however in some ways a demanding airframe to operate, the manufacturer recommending that when fully-loaded in its heaviest configuration, a take-off run-up of 3 miles (4.8 km) was required.  Although its service in World War II (1939-1945) was limited, remarkably, like the de Havilland Mosquito (DH.98), the Black Widow was also a Cold War fighter, both in service until 1951-1952 because of a technology deficit which meant it wasn’t until then jet-powered night-fighters came into service.  The Black Widow was in 1949 (by then designated F-51), the first aircraft in service in the embryonic USADC (US Air Defense Command), formed to defend the country from any Soviet intrusion or attack.

Xanax (Alprazolam), a fast-acting benzodiazepine.  It is marketed as anti-anxiety medication and supplied in blister packs.

Lindsay Lohan released the track Xanax in 2019.  With a contribution from Finnish pop star Alma (Alma-Sofia Miettinen; b 1996), the accompanying music video was said to be “a compilation of vignettes of life”, Xanax reported as being inspired by Ms Lohan’s “personal life, including an ex-boyfriend and toxic friends”.  Structurally, Xanax was quoted as being based around "an interpolation of" Better Off Alone, by Dutch Eurodance-pop collective Alice Deejay, slowed to a Xanax-appropriate tempo.

Xanax by Lindsay Lohan

I don't like the parties in LA, I go home

In a bad mood, pass out, wake up alone

Just to do it all over again, oh

Looking for you

Only one reason I came here

Too many people, I can't hear

Damn, I got here at ten

Now it's 4 AM

I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care about us

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe

No, I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care 'bout us

 

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe, yeah

 

But you're like Xanax to me

When you kiss me, I can't breathe

 

I try to stay away from you, but you get me high

Only person in this town that I like

Guess I can take one more trip for the night

Just for the night

 

Only one reason I came here

Too many people, I can't hear

Damn, I got here at ten

Now it's 4 AM

 

I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care about us

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe

No, I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care 'bout us

 

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe, yeah

 

But you're like Xanax to me

When you kiss me, I can't breathe

 

But you're like Xanax to me

When you kiss me, I can't breathe

Xanax lyrics Universal © Music Publishing Group

Mall

Mall (pronounced mal or mawl)

(1) A clipping of shopping mall, a (usually) large retail complex containing a variety of stores and often restaurants and other business establishments housed in a series of connected or adjacent buildings or in a single large building.  Shopping centre is the usual alternative descriptor but market, plaza, marketplace & mart are also used.

(2) A large area, sometimes lined with shade trees and shrubbery, used as a public walk or promenade (in some places called boulevard, boardwalk, esplanade, alameda, parade or walk).

(3) In urban business districts, a street from which motor-traffic has been excluded and given over entirely to pedestrians.

(4) A strip of land, usually planted or paved, separating lanes of opposite traffic on highways, boulevards etc (use restricted to certain US states).

(5) In the game of pall-mall, either (1) the game itself, (2) the mallet used in the game or (3) the place or alley where pall-mall was played.

(6) The game of polo (obsolete since the late seventeenth century).

(7) To beat with a mall, or mallet; to beat with something heavy; to bruise.

(8) In the jargon of US property development, to build up an area with the development of shopping malls

(9) In slang, (often as malling), to shop at the mall (the “mall rat” being one who frequents such places (usually in a pack) without necessarily intending to shop.

1737: From The Mall, a fashionable tree-lined promenade (then thought of as a “pall-mall alley”) in St James's Park, London where originally the game pall-mall was played.  The name of the game was also spelled palle-malle, paille-maille, pel-mell & palle-maille, pell-mell.  The noun plural is malls.

Eighteenth century woodcut of men playing pall mall.

The use to describe a "shaded walk serving as a promenade" was generalized from The Mall, the name of a broad, tree-lined promenade in St. James's Park, London (the name dating from the 1670s and an evolution of the earlier (1640s) maill), so-called because it operated as open alley used to play the game of pall-mall, an ancestor of the modern croquet.  Pall-mall (although described as a “lawn game”) was played on a surface of compacted & leveled soil, boarded in at each side, using a wooden ball which was struck with a mallet to send it through an iron arch placed at the end of the alley, the winner the one who managed to do so with the fewest shots.  The game's name is from the French pallemaille, from the Italian pallamaglio, the construct being palla (ball) + maglio (mallet), from the Latin malleus (hammer, mallet), from the primitive Indo-European root mele- (to crush, grind).  The French and Italian forms (like the English pall-mall) both refer to a game something like croquet, played in Europe after the sixteenth century.

A View of St James Palace, Pall Mall (1763), oil on canvas by Thomas Bowles (1712-1791).

The mall in the sense of a street in an urban business district from which motor-traffic has been excluded and given over entirely to pedestrians dates from 1951.  The sense of an "enclosed shopping gallery" is from 1962 (although such structures in the US pre-date the descriptor and the mall rat (one who frequents a mall) wasn’t labeled as such until 1985.  Mall is the common term in North America but in many countries they’re called shopping centres, markets, plazas, marketplaces, marts or blends of these words.  Mall is still used in the original sense of a shaded walk but is now rare, plaza, esplanade (especially if riparian, costal etc) or boardwalk tending to be preferred whereas mall is most associated with suburban shopping centres or urban streets given over to pedestrians.  The strip mall is a smaller array of shops, assembled usually in a single line parallel with a major arterial road with parking for cars directly in front.  The Pavilion on the Mali in New York’s Central Park was used in the nineteenth century by the “Park Band:, the mali a paved path lined with trees.

Lindsay Lohan enjoying Wetzel's Pretzels, Americana Mall, Los Angeles, June 2009.

The concept of a large structure or area containing the outlets of many traders wasn’t new, recognizable forms identified in the archaeological record of many cultures across millennia.  What distinguished the modern mall was that it was inherently (1) suburban and (2) dependent on customers using private motor vehicles rather than walking or public transport.  It was these factors which enabled malls to develop at scale; the land being bar from city centres was cheap and the customer catchment was vast, needing only to be in driving range so thus could service an area of a hundreds square miles or more, something which explains why malls always had vast, often multi-layered car parks.  Urban geographers regard the Northland Center in Southfield, Michigan (which opened in 1954) as the first mall in the modern sense.  Immediately successful, it spawned imitators, immediately in the US and within a decade around the world, the building of malls tracking the development of road systems and the growth in car ownership.  One effect was the decline of commercial activity in city centres as traders followed their customers’ migration to the suburbs, a trend which really didn’t decline until the 1990s when the fashion for inner-city living returned.  This affected both the viability of malls and interest in developing new ones, something exacerbated by the arrival of the “big box” operations which were either single outlets at scale or thematic clusters of traders within the one geographical space.  For many customers, the clusters were attractive because, unlike the malls which tended to limit the number of similar businesses which could lease space, in a cluster one could find many shops servicing the same market centre, typically specialties such as home improvement or decorating.  Consequently, many malls had during the last quarter century been abandoned, demolished or re-purposed, the twenty-first century growth in on-line shopping accelerating the decline.

Pall Mall “Girl Watching” cigarette advertising, circa 1962.

Pall Mall menthol cigarette advertising, 1969.  By then called “the black demographic”, one of the first widespread uses of African-Americans in advertising published in mainstream media was for menthol cigarettes, reflecting the high market penetration of the product in that group.  Where there were profits to be had, commerce was a great supporter of DEI (diversity, equity & inclusion), long before the concept was imposed by governments.

The game Pall Mall was the subject of a number of contemporary paintings and sketches and Samuel Pepys (1633–1703; noted English diarist & Admiralty administrator) who had mentioned the game as early as 1661, in May 1663 noted in his diary: “I walked in the park… discoursing with the keeper of Pell Mell who was speaking of it; who told me of what the earth is mixed that do floor the Mall and that over all there is cockel-shells powdered.”  In an entry in 1665, Pepys referred to both street and game as Pell Mell.  There were many “Pall Mall” alleys in London and one of them became the street well known variously as a centre of artistic life, the home of many London clubs, the location of the War Office (when war offices were a thing) and a place on the Monopoly board.  Mall tends to be pronounced mawl in most of the world except in England where Pall Mall is pel mal although, even then, the phonetic influence of the US is such that mawl is often heard for uses other than the street.  In Australia, when the Queen Street Mall was in 1982 opened by Sir Joh Bjelke-Petersen (1911–2005; Country Party premier of Queensland, 1968-1987), he insisted it must be pronounced mawl because he had no wish to be reminded of Malcolm Fraser (1930–2015; Liberal Party prime minister of Australia 1975-1983).

A cluster of mall rats.

Indigo

Indigo (pronounced in-di-goh)

(1) A blue dye obtained from various plants, especially of the genus Indigofera, or manufactured synthetically.

(2) A descriptor of color indigo, widely defined commercially and ranging from a deep violet blue to a dark, greyish blue (sometimes as "indigo blue").

(3) In technical use, as indigo blue (also casually referred to as indigotin or indigo), a dark-blue, water-insoluble, crystalline powder (C₁₆H₁₀N₂O₂), having a bronze-like luster, the essential coloring principle of which is contained along with other substances in the dye indigo and which can be produced synthetically.

(4) Any of numerous hairy plants belonging to the genus Indigofera, of the legume family, having pinnate leaves and clusters of usually red or purple flowers (the best-known of the plants including Amorpha (false indigo), Baptisia (wild indigo), and Psorothamnus and Dalea (indigo bush)).

(5) In zoology, as the Eastern indigo snake, the common name for the Drymarchon couperi.

(6) In zoology, as the indigobird (or indigo bird), any of various African passerine birds of the family Viduidae.

(7) A (rarely used) female given name.

1550s: The spelling change from indico to indigo happened in the 1550s, used originally in the sense of the “blue powder obtained from certain plants and used as a dye”.  Indigo was from the Spanish indico and the Portuguese endego (the Dutch indigo exclusively was from Portuguese), all from the Latin indicum (indigo), from the Ancient Greek ἰνδικόν (indikón) (Indian blue dye (literally “Indian substance”)), a neuter of indikos (Indian), from the Indic Ἰνδία (Indía).  Indic is a subgroup of the Indo-Iranian branch of Indo-European languages that includes Sanskrit, Hindi, Urdu, Bengali, and many other languages of India, Pakistan, and Sri Lanka; Indo-Aryan.  It replaced the late thirteenth century Middle English ynde, from the thirteenth century Old French inde (indigo; blue, violet), again from the Latin indicum; the earlier name in Mediterranean languages was annil or anil.  In the magical-realist novel Sassafrass, Cypress & Indigo (1982) by African American feminist Ntozake Shange (1948–2018), the name of one protagonist is Indigo and it continues to be used as a given name for females.  Indigo is a noun & adjective and indigotic is an adjective; the noun plural is indigos or indigoes.

Sir Issac Newton, light and the "two prism experiment" 

As used to refer to “the color of indigo”, use dates from the 1620s and in 1704 Sir Isaac Newton (1642–1727) adopted indigo as the name for the darkest of the two blues on his spectrum of the visible colors of light.  Newton identified seven colors in the spectrum of light (red, orange, yellow, green, blue, indigo and violet) and although he was a great figure of science and the Enlightenment, he was also an alchemist and theologian who published notable works of Biblical scholarship, something which may account for the choice of seven, that number being of some significance in scripture.  By objective analysis, there are probably six colors in the spectrum, but Newton’s world view which attributed something mystical to the number demanded there be seven.  He decided in advance light was made of seven colors but his experimental method to vindicate this theory of differential refraction was sound.  The orthodox view of the time suggested a prism acted on any incident light to add colour; Newton wished to prove what was really happening was a process of separation refraction.  For this, he used two prisms.  The first produced the full spectrum of colors and from this Newton isolated narrow beams of light of a single colour, directing them at the second prism, finding that for all colors, there was no further change as the beam passed through the second prism: “When any one sort of Rays hath been well parted from those of other kinds, it hath afterwards obstinately retained its colour, not with standing my utmost endeavours to change it.”

Lindsay Lohan shopping at Indigo Seas, North Robertson Boulevard, Los Angeles, February 2009.  Most fashion houses would regard her dress’s blue as “too blue” to be within the indigo range but to illustrate how far (in commercial use) indigo can travel, some would call this "Spanish indigo" (Hex: #003C92; RGB: 0, 60, 148).

Darker than violet: Canva's example of the classic (#4b0082) indigo.

Although some use extends even to grey, generally, indigo is a range of bluish-purples between blue and violet in the color wheel and such is the reverence for Newton it’s considered still one of the seven spectral colors (indigo’s hex code is #4B0082),  In this, although it may visually be dubious, indigo has fared better than the unfortunate Pluto, the International Astronomical Union (IAU) voting in 2006 to re-classify Pluto as a dwarf planet on the basis the icy orb failed to meet a set of criteria which the IAU claimed had been accepted for decades.  The IAU are a bunch of humorless cosmic clerks, something like the Vogons ("...not actually evil, but bad-tempered, bureaucratic, officious and callous.") in Douglas Adams' (1952–2001) Hitchhiker's Guide to the Galaxy (1979-1992) and, not affected by romantic tales, have refused to restore Pluto to planethood, leaving it desolate, lonely and cold; it's the solar system’s emo.  Indigo place on the spectrum seems however secure and according to Canva (an internet authority on color), it’s the color of devotion, wisdom, justice, and higher knowledge; tied to intuition and what is not seen; it is also considered spiritual.  More prosaically, Canva list indigo as hexadecimal #4b0082, with RGB values of Red: 29.4, Green: 0, Blue: 51 and CMYK values of Cyan: 0.42, Magenta: 1, Yellow: 0, Black (K):0.49.  The decimal value is 4915330.  It has a hue angle of 274.6 degrees, a saturation of 100% and a lightness of 25.5%. #4b0082 color hex could be obtained by blending #9600ff with #000005. Closest websafe color is: #330099.

Um Antropólogo em Martem, Portuguese edition of An Anthropologist on Mars: Seven Paradoxical Tales (1995) by Dr Oliver Sacks.  The color used for the cover is “too purple” to be within the indigo range.  Noting the long uncertainty about just what the hue of indigo really was, the British neurologist and author Oliver Sacks (1933–2015) told an interviewer:

“I had been reading about the color indigo, how it had been introduced into the spectrum by Newton rather late, and it seemed no two people quite agreed as to what indigo was, and I thought I would like to have an experience of indigo.  And I built up a sort of pharmacological launch-pad with amphetamines and LSD (lysergic acid diethylamide, better known as “acid”) and a little cannabis on top of that, and when I was really stoned I said, 'I want to see indigo now.'  And as if thrown by a paintbrush, a huge pear-shaped blob of the purest indigo appeared on the wall.  Again it had this luminous, numinous quality; I leaped toward it in a sort of ecstasy.  I thought, 'This is the color of heaven.' ... I thought maybe this is not a color which actually exists on the Earth, or maybe it used to exist or no longer exists. All this went through my mind in 4 or 5 seconds, and then the blob disappeared, giving me a strong sense of loss and heartbrokenness, and I was haunted a little bit when I came down, wondering whether indigo did exist in the real world.”

Piktochart’s spectrum of “indigo alternatives” compared with “true indigo” (right).  Internet color authority Piktochart lists indigo being associated with a variety of strong, evocative qualities including calm, serenity, trust, stability and mystery, adding that in some cultures it’s vested with symbolic meaning: In India there is historical significance derived from its use in traditional dyeing practices while in Japan, it’s linked with protection and healing.

#2b0082: A darker shade of indigo, providing a deeper, more intense version suitable for creating a dramatic effect. It evokes feelings of mystery and sophistication.

#350082: Slightly lighter than #2b0082, this shade offers a balance between deep and medium-dark, making it versatile for various design needs. It conveys a sense of depth and richness.

#400082: A medium-dark shade that maintains the richness of indigo while being slightly less intense. It balances intensity and calmness, evoking stability and reliability.

#560082: A medium shade that is vibrant and maintains the essence of Indigo. This shade can evoke feelings of creativity and inspiration.

#610082: A medium-light shade that is softer and can be used for a more subtle effect. It evokes feelings of calmness and relaxation.

#6c0082: A lighter shade that is still recognizable as indigo but offers a softer, more approachable feel. It evokes feelings of tranquility and peace.

IndiGo Airbus A320neo.  A low-cost operator, Indigo (InterGlobe Aviation Limited)) is India's largest carrier (by both fleet size and passenger numbers) and enjoys a market share close to two thirds of domestic air travel.