Garbage

Garbage (pronounced gahr-bij)

(1) Discarded material (often animal and vegetable matter from food production).

(2) Any matter that is no longer wanted or needed.

(3) Anything contemptibly worthless, inferior, or vile (physical material or, used figuratively, any idea or content (literature, music, film, ideas, theories et al).

(4) Worthless talk; lies; foolishness.

(5) In informal use in architecture & design, unnecessary items added merely for embellishment; garnish.

(6) In the space industry, no non-functional artificial satellites or parts of rockets floating in space (space junk, a genuine and growing problem in near-earth orbit).

(7) In computing, meaningless, invalid or unwanted data.

(8) The bowels of an animal; refuse parts of flesh; offal (obsolete).

(9) In North American slang (of ball sports), an easy shot.

(10) In North American slang (of team sports), as “garbage time”, the period at the end of a timed sporting event that has become a blowout when the outcome of the game has already been decided, and the coaches of one or both teams will often decide to replace their best players with substitutes.

(11) In North American slang, to eviscerate (obsolete).

1400–1450: From the Middle English garbage, garbidge & gabage (discarded parts of butchered fowls; entrails of fowls used for human food).  In the Middle English, garbelage meant “removal of refuse from spices” & garbelure meant “refuse found in spices” while the Old French garbage (also as jarbage) meant “tax on sheaves of grain”.  Quite what were the mechanics of the sense-shifts has never been clear and further to muddy the waters there was also the Old Italian garbuglio (confusion).  All dictionaries thus regard the original form as being of “unknown origin”.  The familiar modern meaning (refuse, filth) has been in use since at least the 1580s, an evolution from the earlier sense of “giblets, refuse of a fowl, waste parts of an animal (head, feet, etc) used for human food).  Etymologists noted it was one of many words to enter English through the vector of the French cooking book and its sense of “waste material, refuse” was influenced by and partly confused with “garble” in its older sense of “remove refuse material from spices” (while Middle English had the derived noun garbelage it seems only ever to have been used to mean “the action of removing refuse (ie not the material itself)).  In modern North American use, “garbage” generally means only “kitchen and vegetable wastes” while “trash” the more common term generally used of “waste; discarded rubbish”.  The alternative spelling garbidge is obsolete (although it does sometimes still appear as a marker of the use of an eye dialect).  Garbage is a noun, verb & adjective, garbaging & garbaged is a verb and garbagelike is an adjective; the noun plural is garbage.

Portrait by Lindsay Lohan constructed entirely from recycled garbage by Jason Mecier (b 1968).  His work is crafted using discarded items and he attempts where possible to use objects in some way associated with his subjects.  Although described by some as mosaics, his technique belongs to the tradition of college.

The derived terms are many and include “garbage can” or “garbage bin” (a receptacle for discarded matter, especially kitchen waste), “garbage bag” (a bag into which certain waste is placed for subsequent (often periodic) collection and disposal), such a bag functioning often as a “bin liner” (a usually plastic disposal bag used to make the disposal process less messy), “garbage day” (or “garbage time”), the day on which a local government or other authority collects the contents of a householder’s garbage bin, left usually kerbside, “garbage collector”, “garbage man”, “garbage lady” & “garbage woman” the employees (“garbos” in Australian slang) who staff the collection process (known (usually humorously) since 1965 also as “garbologists” whose trade is “garbology”, “garbage truck” (A vehicle for the collection and removal of waste, usually a truck with a custom-built apparatus to compact the collected waste), “garbage dump” (the place to which garbage trucks deliver their load), “garbage disposal (unit)” (an electric device installed in a kitchen drain that shred waste before washing it down the drain (known commercially (sometimes capitalized) also as a “garburator” or “garberator”), “garbage bandit” (the wildlife known to raid garbage bins for food).  For the two holding centres used in 1945 to imprison the suspected Nazi war criminals prior to trial, the British used the codename "Camp Dustbin" and the Americans "Camp Ashcan"; both resisted the temptation to use "garbage" or "trash".  In coining derived terms or in idiomatic use, depending on the country, not only are "garbage" & "trash" used interchangeably, elements such as "ash", "rubbish", "dust" etc can also sometimes be substituted.  

In appearing to characterize the supporters of Donald Trump (b 1946; US president 2017-2021) as “garbage”, Joe Biden (b 1942; US president 2021-2025) gave something of a “free kick” to the Trump campaign which wasted no time in focusing on this latest gaffe to divert attention from the joke which triggered the whole “garbagegate” thing.  In mid-October, 2024 US comedian Tony Hinchcliffe (b 1984), whole performing a set as part of the entertainment for a Trump rally at New York’s Madison Square Garden, included material in keeping with having “a bit of previous” in the use of jokes regarded variously as anti-Semitic, misogynistic and racist, the most controversial being: “I don't know if you guys know this, but there's literally a floating island of garbage in the middle of the ocean right now. I think it's called Puerto Rico.”  The punch-line was well-received, greeted with much laughter and applause.

Tony Hinchcliffe on stage, Madison Square Garden, New York, October 2024.

It was interesting the comedian used “island of garbage” rather than “island of trash” because, in the US, “trash” is the more commonly used term and one which has a long history of being applied to social & ethnic minorities (white trash, trailer trash etc) which presumably was the intended implication.  The choice may have been influenced by the well-known “Great Pacific garbage patch”, an accumulation of (mostly) plastic and other marine debris in the central Pacific which is believed to cover at least 600,000 square miles (1.5 million km²).  While “…literally a floating island of trash” could have worked, not only would it have been more blatant but the impact of the punch-line depended on the audience summoning the mental image of the Pacific Ocean phenomenon (caused by and essentially circular sea current which is oceanography is called a “gyre”) before learning the reference was actually to Puerto Rico (and by implication, Puerto Ricans).  The racial slur wouldn’t have pleased the Trump campaign professionals who will have explained to their candidate that while it’s important to “feed the base” with messages they like, it doesn’t have to be done that often and certainly not in a way with the potential to alienate an entire sub-set of demographic in which a percentage are known to be the prized “undecided voters”.  There is a significant Puerto Rican population in three of the so-called “battleground states” where the election will be decided.

Still what’s done is done and there was a problem to be managed, but the problem soon vanished after President Biden decided to issue a condemnation of the rally saying: “The only garbage I see floating out there is his supporters — his, his demonization of Latinos is unconscionable, and it’s un-American.”  That statement was reflected in the text of the transcript prepared by the official White House stenographers, but the political operatives in the White House press office decided to apply some spin, appending a “psychological apostrophe”, rendering “supporters” as “supporter’s”, explaining for those of us too dim to get it that what Mr Biden meant was that his critique was limited exclusively to the deplorable comedian.  Clearly the White House press office operates in the tradition of “Don’t report what he says, report what he means”, urged on reported by the staff of crazy old Barry Goldwater (1909–1998) during his disastrous 1964 presidential campaign against Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969).

President Joe Biden nibbles on a baby dressed as chicken during White House Halloween event, Washington DC, 31 October 2024.

Predictably, the “battle of the transcripts” made things worse rather than better so Mr Mr Biden tweeted his “clarification” on X (formerly known as Twitter): “Earlier today I referred to the hateful rhetoric about Puerto Rico spewed by Trump's supporter at his Madison Square Garden rally as garbage—which is the only word I can think of to describe it. His demonization of Latinos is unconscionable. That's all I meant to say. The comments at that rally don't reflect who we are as a nation.”  The problem with the tweet was it was coherent and used close to standard English grammar, leading readers immediately to suspect it had been written by someone else, it anyway being widely assumed the president is no longer allowed unsupervised use of any internet-connected device.  Worse still, the apparent disdain of Trump’s supporters did appear to be in the tradition of Democratic Party “elite” opinion of the people they like to call “ordinary Americans”, Barack Obama (b 1961; US president 2009-2017) in 2008 caught belittling small-town Pennsylvanians for being bitter and turning to God, guns and anti-immigrant sentiment to make themselves feel better (he was probably also thinking of pick-up trucks and country & western music too) and crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) during the 2016 campaign infamously described the Trump crowd as “a basket of deplorables”.  Again, it’s really counter-productive to feed an already satiated base if the menu also further alienate some of the undecided.

Crooked Spiro & Tricky Dick: Spiro Agnew (1918–1996; US vice president 1969-1973, left) and Richard Nixon (1913-1994; US president 1969-1974, right).

The Republican Party has for over fifty years paid much lip service to defending and acknowledging the dignity of those they claim liberals in general and Democrats in particular disparage as “garbage”, or “deplorable”.  That they did this while driving down their wages didn’t escape attention but one can’t help but admire the way the Republican Party has managed to convince the deplorables repeatedly to vote against their own economic self-interest by dangling before their eyes distractions like the right to own guns, abortion and transgenderism.  Occasionally, there’s even been the odd amusing moment, such as on 11 September 1970 when Spiro Agnew gave a speech designed to appeal to what he called the "forgotten Americans", that group of white, working middle & lower class votes Nixon believe could be converted to the Republican cause because the once blue-collar Democratic Party had abandoned their interests to focus on fashionable, liberal causes such as minority rights.  The tone of the speech (though perhaps not the labored syntax which would be rejected as TLDR (too long, didn’t read) in the social media age) would be familiar to modern audiences used to political figures attacking the news media and was a critique of what later Republicans would label “fake news”.  In attacking the liberals, it also had some fairly tortured alterative flourishes:  

“In the United States today, we have more than our share of the nattering nabobs of negativism.  They have formed their own 4-H Club - the “hopeless, hysterical hypochondriacs of history”  “…As long as they have their own association, crooks will flourish.  As long as they have their own television networks, paid for by their own advertisers, they will continue to have their own commentators.  It is time for America to quit catering to the pabulum peddlers and the permissive.  It is time to speak up forcefully for the conservative cause."

Mr Trump lost no time in exploiting the latest in a long line of Mr Biden’s gaffes, turning up to a rally in Green Bay, Wisconsin (another battleground state) in a Trump branded Freightliner garbage truck flying an American flag, conducting an impromptu interview in the passenger’s seat decked out in the hi-viz (high-visibility) gear worn by garbagemen.  “How do you like my garbage truck?” he asked reporters.  “This truck is in honor of Kamala and Joe Biden.”

Probably the Biden camp was lucky the comedian didn’t use “trash” in his racist joke because had the president mangled his words enough to end up calling the Trumpers “trash” their reaction would likely have been visceral because it would of course have been deconstructed as a clipping of “white trash”.  The slur “white trash” has a long history in the US, first used in the ante-bellum South of the mid-nineteenth century (possibly and certainly concurrently as “poor white trash”), said to be the way black slaves referred to whites of low social status or working in low-level jobs.  It was apparently one of the first of the attempts to find an offensive term for white people, something which in the late twentieth century became something of a linguistic cottage industry and although literally dozens were coined and some have had some brief popularity in popular culture, none seem ever to have achieved critical mass acceptance and, importantly, none seem ever much to have offended the white folks.  Indeed, “white trash”, “white trashery” etc have even been adopted by sub-groups of white society as a kind of class identifier, rather as the infamous N-word has become a term of endearment among African Americans.

Edgar Winter's White Trash Live at the Fillmore (1971) and Edgar Winter's White Trash Recycled (1977).

Edgar Winter (b 1946) formed Edgar Winter’s White Trash in 1971, the name an allusion to the stereotype of “white trash” being most commonly found south of the Mason-Dixon Line because the band was an aggregation of musicians from Louisiana & Texas.  It was an example of a slur being “reclaimed” and “embraced” by a group originally it target.

Even when it’s directed at a whole society, the white people seem to cope.  In 1980, Lee Kuan Yew (1923–2015; prime minister of Singapore 1959-1990) felt compelled to issue a statement telling the people of Australia their economy needed significant reforms were the fate of becoming “the poor white trash of Asia” to be avoided.  Mr Lee’s advice was certainly prescient, 1980 being the last “good” year of the “old” Australian economy (things would get worse before they got better) and the reforms would be imposed over the next two decades (especially during the 1980s) but at the time, the mention of “poor white trash” attracted less comment than the implication Australia was “an Asian nation”, the political class dividing into an “Asianist” faction and a group which agreed with the UN (United Nations) that like New Zealand, the place belonged with “Western Europe and others”.

Litotes, meiosis & paradiastole

Litotes (pronounced lahy-tuh-teez, lit-uh-teez or lahy-toh-teez)

In formal rhetoric, a figure of speech whereby something is stated by denying its opposite, especially (though not of necessity) one in which an affirmative is expressed by the negative of its contrary (a certain class of understatement).

1650–1660: A learned borrowing from the Late Latin lītotēs, from the Ancient Greek λιτότης (litótēs) (literally “plainness” and used in the sense also of “simplicity, understatement”), from λιτός (litós) (smooth, plain, simple).  In the rules and conventions of classical rhetoric, litotes was known also as moderatour or antenantiosis; it was a device to achieve a ironic effect, emphasizing a point by stating a negative further to affirm a positive, often by the use of a double negatives.  Litotes is a noun, litotical is an adjective and litotically is an adverb; the noun plural is litotes.

Meiosis (pronounced mahy-oh-sis)

(1) In cell biology, part of the process of gamete formation, consisting of chromosome conjugation and two cell divisions, in the course of which the diploid chromosome number becomes reduced to the haploid

(2) In formal rhetoric, belittlement or notably expressive understatement.

1580–1590: From the Ancient Greek meíōsis (a lessening), the construct being meiō-, (a variant stem of meioûn (to lessen) from meíōn (less)) + -sis.  The –sis suffix was from the Ancient Greek -σις (-sis) and was used to forms noun of action), often via Latin but increasingly also from French; it had exactly the same effect as the Latin –entia and the English -ing.  Historically, the use in terms borrowed from Ancient Greek was comparatively rare but there are many modern coinages based on Ancient Greek roots, reflecting to ongoing reverence for the ancient languages.  Meiosis is a noun, meiotic is an adjective and meiotically is an adverb.

Paradiastole (pronounced par-uh-die-ast-oh-lee

In formal rhetoric, a form of euphemism in which a positive synonym is substituted for a negative word.

Circa 1640: From the Ancient Greek παραδιαστολή (paradiastolḗ), the construct being παρα- (para-) (next to, alongside) + διαστολή (diastolḗ) (separation, distinction).  Paradiastole is a noun, paradiastolic is an adjective and paradiastolically is an adverb; the noun plural is paradiastoles.

Hirohito saluting on white horse at an army parade, Yoyogi Parade Ground, Tokyo, 1933.

The use of understatement is cross-cultural and is identifiable in many languages and the English upper classes made it something of a tradition; it was never unexpected to hear some grandee refer to his forty-room country house as “the cottage” but for sheer scale, few can match Emperor Hirohito (1901-1989; Emperor (昭和天皇 (Shōwa-tennō) of Japan 1926-1989).   Having endured hearing a long succession of bad news about the state of Japanese military affairs, he learned of the defeat of his axis partner, Nazi Germany and then, the dropping of atomic bombs on Hiroshima and Nagasaki.  Unlike some of the generals, admirals and politicians advising him, the emperor accepted the inevitable and on 14 August 1945, delivered a speech effectively accepting the terms of the Potsdam Declaration (26 July 1945), the Allies' demand of unconditional surrender.  It had taken two A-Bombs to summon the most memorable understatement of World War II (1939-1945):  “…the war situation has developed not necessarily to Japan's advantage...”  So, if the word “understatement” is well understood and widely practiced, why the need for “litotes”, “meiosis” & “paradiastole”, all figures of speech which are a form of understatement.  For what most people do, most of the time, there’s really no need at all and “understatement” is better because its meaning isn’t obscure, unlike the classical trio.  However, in the arcane world of literary theory and textual deconstruction, the words do have some utility to convey subtle or nuanced meanings.

Lindsay Lohan and her lawyer in court, Los Angeles, December, 2011.

A litotes is a form of understatement in which a double negative or a negation is used to affirm something positive, usually with some implication of restraint in the expression, a familiar example being “he’s not the most intelligent person I know” which people understand as “he’s a bit dim” without brutal edge and in that it’s also an applied euphemism.  It can also be used to create ambiguities in meaning, illustrated in the BBC TV comedy series Yes Minister (1980-1984) when the minister discovers his performance in office is in many places being described as “not bad” and he’s troubled because the mere phrase does not convey the meaning.  Without the context in which the words were uttered and the various non-verbal clues attached to the delivery, he has no idea whether he’s being regarded “quite good” or “not quite good enough”.  It does seem “litotes” is sometimes applied to what are, strictly speaking, an example of “meiosis”, usually in instances where what’s being described is apparently “weak or understated” but having the effect of intensification.

Boris Johnson (b 1964; UK prime-minister 2019-2022) with champagne flute (image digitally altered by In Defence of Marxism).

The nuance attached to a meiosis was it was a type of understatement downplaying the significance of something, often with the hope of creating the impression things are not as bad as they seem.  Done well, it can work:  When Harold Macmillan (1894–1986; UK prime-minister 1957-1963) casually alluded to a few “local difficulties” (the crisis engendered by the resignation of his entire team of Treasury ministers) before flying off for a tour of the Commonwealth, his words did the trick and the ructions almost immediately subsided.  Unlike litotes, the meiosis is not so associated with double negatives but is characterized by “minimizing language”.  In politics, the paradiastole is perhaps the highest form of the understatement because it’s of such utility in the deployment of that standard tool of the politician: the lie.

Donald Trump (b 1946; US president 2017-2021) on the hustings, Trump National Golf Club, Bedminster, New Jersey, August, 2024.

The paradiastole is a rhetorical device used to reframe something negative or morally questionable as something positive or at least neutral and there’s some connection with the mechanics of “Newspeak” described by George Orwell (1903-1950) in Nineteen Eighty-Four (1949) while in structural linguistics it’s defined as the “rhetorical technique of evaluative redescription”.  While most of us relate to that as “euphemism”, the paradiastole differs in that instead of being a “polite” way of referring to something, it’s used in an attempt to shift the perception of meaning.  Some paradiastoles are themselves ironic such as the use in IT to describe bugs in software as “undocumented features” but often it’s an attempt to deceive or manipulate by seeking to recast something unpleasant as favorable.

Blister

Blister (pronounced blis-tah or blis-ter)

(1) A thin vesicle on the skin, containing watery matter or serum and induced typically by caused by friction, pressure, burning, freezing, chemical irritation, disease or infection.

(2) In botany, a swelling on a plant.

(3) A swelling containing air or liquid, as on a painted surface.

(4) In medicine, something applied to the skin to raise a blister; a vesicatory (blister agent) or other applied medicine (mostly archaic).

(5) In glass-blowing, a relatively large bubble occurring during the process.

(5) In roofing, an enclosed pocket of air, which may be mixed with water or solvent vapor, trapped between impermeable layers of felt or between the membrane and substrate.

(7) In military jargon, a transparent bulge or dome on the fuselage of an airplane, usually for purposes of observation or mounting a gun but used sometimes as a housing for rearward air extraction.

(8) In photography, a bubble of air formed where the emulsion has separated from the base of a film, usually as a result of defective processing.

(9) In metallurgy, a form of smelted copper with a blistered surface.

(10) A dome or skylight on a building.

(11) The moving bubble in a spirit level.

(12) The small blister-like covering of plastic, usually affixed to a piece of cardboard or other flat sheet, and containing a small item (pens, hardware items etc).

(13) As “blister pack” or “blister card”, the packaging used for therapeutic or medicinal tablets in which the pills sit under small blister-like coverings, often labeled sequentially (1,2,3 or Mon, Tue, Wed etc) to aid patients.

(14) As “blister packaging” a type of pre-formed packaging made from plastic that contains cavities; a variant of bubble-wrap.

(15) In slang, an annoying person; an irritant.

(16) The rhyming slang for “sister”, thus the derived forms “little blister”, “big blister”, “evil blister” et al).

(17) In slang, a “B-lister” (ie a celebrity used for some purpose or invited to an event when it’s not possible to secure the services of an “A-Lister”.  In industry slang, the less successful celebrity managers are “blister agencies”.

(18) To raise a blister; to form or rise as a blister or blisters; to become blistered.

(19) To criticize or severely to rebuke (often as “blistering attack”).

(20) To beat or thrash; severely to punish.

(21) In cooking, to sear after blanching

1250–1300: From the Middle English blister & blester (thin vesicle on the skin containing watery matter), possibly from the Old French blestre (blister, lump, bump), probably from the Middle Dutch blyster & bluyster (swelling; blister), from the Old Norse blǣstri (a blowing), dative of blāstr (swelling).  All the European forms are from the primitive Indo-European bhlei- (to blow, swell), an extension of the root bhel- (to blow, swell).  The verb emerged late in the fifteenth century in the sense of “to become covered in blisters” and the medical use (of vesicatories) meaning “to raise blisters on” is in the literature from the 1540s.  The noun & adjective vesicatory dates from the early eighteenth century was from the Modern Latin vesicularis, from vesicula (little blister), diminutive of vesica (bladder).  In historic medicine, a vesicant (plural vesicants) or vesicatory (plural vesicatories) is used as an agent which induces blistering.  Typically a chemical compound, the primary purpose was intentionally to create a blister to draw blood or other bodily fluids to the surface, often in an attempt to relieve inflammation, improve circulation in a specific area, or treat various conditions indirectly by this counter-irritation technique.  Historically, vesicatories were commonly used with substances like cantharidin (from blister beetles) being applied to the skin to achieve this effect but in modern medicine the practice is (mostly) obsolete because more effective and less invasive treatments now exist.  Blister & blistering are nouns, verbs & adjectives, blistered is a verb & adjective, and blisterlike, blisterless & blistery are adjectives; the noun plural is blisters.

1968 MGC Roadster with bulge, blister and the bulge's curious stainless steel trim.

The MGC (1967-1969) was created by replacing the MGB’s (1962-1980) 1.8 litre four cylinder engine with a 2.9 litre (178 cubic inch) straight-six, something which necessitated a number of changes, one of which was the bonnet (hood) which gained a bulge to accommodate the revised placement of the radiator and, on the left-hand side, a small blister because the forward of the two carburettors sat just a little too high to fit even with the bulge.  Because to raise the whole bulge would have the bonnet look absurd, the decision was taken just to add a blister.  A blister (in this context) is of course a type of bulge and where a blister ends a bulge begins is just a convention of use, blisters informally defined as being smaller and of a “blister-like shape”, something recalling one appearing on one’s foot after a day in tight, new shoes.  A blister (which some seem to insist on calling a “teardrop” in they happen to assume that shape) also differs from a scoop in that it’s a enclosed structure whereas a scoop has an aperture to permit airflow.  There are however some creations in the shape of a typical blister which are used for air-extraction (the aperture to the rear) but these tend to be called “air ducts” rather than blisters.  MGC’s bulged and blistered bonnet has always been admired (especially by students of asymmetry) and both the originals (in aluminium which is an attraction in itself) and reproduction items are often used by MGB owners, either just for the visual appeal or to provide greater space for those who have installed a V8.  The apparently superfluous stainless steel trim piece in the bulge (there's no seam to conceal) is believed to be a motif recalling the small grill which was in a similar place on BMC’s (British Motor Corporation) old Austin-Healey 3000 (1959-1967), the MGC created because the 3000 couldn’t easily be modified to comply with the increasingly onerous US regulations.  Because there were doubts the cost of developing a replacement would ever be recovered, the decision was taken to build what was, in effect, a six-cylinder MGB.  The considerable additional weight of the bigger engine spoiled the MGB’s almost perfect balance and although a genuine 120 mph (195 km/h) machine, the MGC was never a critical or commercial success with only 8,999 (4,542 roadsters & 4,457 coupés) produced during its brief, two season life.

Republic P-47C Thunderbolt with the original colonnaded canopy (top) and the later P-47D with blister canopy (bottom).

When the Republic P-47 Thunderbolt (1941-1945) entered service with the USAAF (United States Army Air Force) in 1942, it was the largest, heaviest, single seat, piston-engined fighter ever produced, a distinction it enjoys to this day.  However, one thing it did share with some of its contemporaries was the replacement in later versions of the colonnaded canopy over the cockpit by an all-enveloping single panoramic structure which afforded the pilot unparalleled visibility, something made possible by advances in injection molding to fabricate shapes in Perspex, then still a quite novel material.  These canopies were adopted also for later versions of the The Supermarine Spitfire (1938-1948) and the North American P-51 Mustang (1941-1946) but the historians of aviation seem never to have settled on a description, opinion divided between “bubble-top” and “blister top”.

In military aviation, “blister” is more familiar as a use to describe the transparent bulge (or dome) on the fuselage of an airplane, usually for purposes of observation or mounting a gun but used sometimes to house a rearward air extraction device.  However, because of other linguistic traditions in military design, the “blisters” used as gun mounting position were also described with other words, the use sometimes a little “loose”.  One term was barbette (plural barbettes), a borrowing from the French and used historically to mean (1) a mound of earth or a platform in a fortification, on which guns are mounted to fire over the parapet and (2) (in naval use), the inside fixed trunk of a warship's gun-mounting, on which the turret revolves and used to contain the hoists for shells and cordite from the shell-room and magazine.

Also used was turret, from the Middle English touret, from the Old French torete (which endures in Modern French as tourette), a diminutive of tour (tower), from the Latin turris.  In architecture (and later adoptions like electronic circuitry and railcar design), turrets tended to be variations of or analogous with “towers” but in military use there was a specific evolution.  The early military turrets were “siege towers”, effectively a “proto-tank” or APC (armoured personnel carrier) in the form of what was essentially a “building on wheels”, used to carry ladders, casting bridges, weapons and soldiers equipped with the tools and devices need to storm so fortified structure such as a fort or castle.  From this evolved the still current idea notion of an armoured, rotating gun installation on a fort or warship and as powered land vehicles and later flying machines (aircraft) were developed, the term was adopted for their various forms of specialized gun mountings.  In aircraft, the term blister came later, and allusion to the blister-like shape increasingly used to optimize aerodynamic efficiency, something of little concern to admiralties.

Mar-a-Lago, Ocean Boulevard, Palm Beach, Florida.

Another military blister was the cupola (plural cupolas or cupolae), from the Italian cupola, from the Late Latin cūpula (a small cask; a little tub), from the Classical Latin cuppella, from cuppa & cūpa (tub), from the Ancient Greek κύπελλον (kúpellon) (small cup), the construct being cūp(a) + -ula, from the primitive Indo-European -dlom (the instrumental suffix) and used as a noun suffix denoting an instrument.  The origin in Latin was based on the resemblance to an upturned cup, hence the use to describe the rounded top of just about any structure where no specific descriptor existed.  In military use, a cupola is basically a helmet fixed in place and that may be on a building, a ship or an armored vehicle, the function being to protect the head while offering a field of view.  Sometimes, especially in tanks or armored cars, guns or flame-throwers were integrated into cupolas and in naval gunnery, there was the special use to describe the dome-like structures protecting a (usually single) gun mounting, something which distinguished them from the larger, flatter constructions which fulfilled the same purpose for multi-gun batteries.  Turrets and cupolas are among the architectural features of Mar-a-Lago, Donald Trump’s (b 1946; US president 2017-2021) winter palace on Ocean Boulevard, Palm Beach, Florida.

Northrop P-61 Black Widow:  A prototype with the troublesome dorsal blister turret (left), the early production P-61A with the blister removed (upper right) and the later P-61B with the blister restored (lower right).

The attractive aerodynamic properties of the classic blister shape was an obvious choice for use in aircraft but even then, they weren’t a complete solution.  The Northrop P-61 Black Widow was the first aircraft designed from a clean sheet of paper as a night-fighter, cognizant of the experience of the RAF (Royal Air Force) which during the Luftwaffe’s (the German air force) Blitz of London (1940-1941) had pressed into service day-fighter interceptors.  Designed to accommodate on-board radar, the Black Widow was heavily gunned and incorporated notable US innovations such as remote control firing mechanisms.  Part of the original was a remotely-controlled blister turret on the dorsal section which proved the shape’s aerodynamic properties worked only when pointed in the appropriate direction; when pointed at right-angles to the aircraft’s centre-line, the tail section between the twin-booms suffered severe buffeting.  Accordingly, the blister turret was deleted from the early production versions but the early experience of the military confirmed the need for additional firepower and after a re-design, it was restored to the slightly lengthened P-61B.  The integration of so many novel aspects of design meant the P-61 didn’t enter service until 1944 and, as the first of its breed, it was never a wholly satisfactory night-fighter but it was robust, had good handling characteristics and offered the advantage of being able to carry a heavy payload which meant it could operate as a nocturnal intruder with a lethal disposable load.  It was however in some ways a demanding airframe to operate, the manufacturer recommending that when fully-loaded in its heaviest configuration, a take-off run-up of 3 miles (4.8 km) was required.  Although its service in World War II (1939-1945) was limited, remarkably, like the de Havilland Mosquito (DH.98), the Black Widow was also a Cold War fighter, both in service until 1951-1952 because of a technology deficit which meant it wasn’t until then jet-powered night-fighters came into service.  The Black Widow was in 1949 (by then designated F-51), the first aircraft in service in the embryonic USADC (US Air Defense Command), formed to defend the country from any Soviet intrusion or attack.

Xanax (Alprazolam), a fast-acting benzodiazepine.  It is marketed as anti-anxiety medication and supplied in blister packs.

Lindsay Lohan released the track Xanax in 2019.  With a contribution from Finnish pop star Alma (Alma-Sofia Miettinen; b 1996), the accompanying music video was said to be “a compilation of vignettes of life”, Xanax reported as being inspired by Ms Lohan’s “personal life, including an ex-boyfriend and toxic friends”.  Structurally, Xanax was quoted as being based around "an interpolation of" Better Off Alone, by Dutch Eurodance-pop collective Alice Deejay, slowed to a Xanax-appropriate tempo.

Xanax by Lindsay Lohan

I don't like the parties in LA, I go home

In a bad mood, pass out, wake up alone

Just to do it all over again, oh

Looking for you

Only one reason I came here

Too many people, I can't hear

Damn, I got here at ten

Now it's 4 AM

I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care about us

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe

No, I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care 'bout us

 

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe, yeah

 

But you're like Xanax to me

When you kiss me, I can't breathe

 

I try to stay away from you, but you get me high

Only person in this town that I like

Guess I can take one more trip for the night

Just for the night

 

Only one reason I came here

Too many people, I can't hear

Damn, I got here at ten

Now it's 4 AM

 

I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care about us

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe

No, I can't be in this club

It's too crowded and I'm fucked

Ain't nobody here for love

Ain't nobody care 'bout us

 

I got social anxiety, but you're like Xanax to me, yeah

Social anxiety, when you kiss me, I can't breathe, yeah

 

But you're like Xanax to me

When you kiss me, I can't breathe

 

But you're like Xanax to me

When you kiss me, I can't breathe

Xanax lyrics Universal © Music Publishing Group

Lettrism

Lettrism (pronounced let-riz-uhm)

A French avant-garde art and literary movement established in 1946 and inspired, inter alia, by Dada and surrealism.  The coordinate term is situationism.

1946: From French lettrisme, a variant of lettre (letter).  Letter dates from the late twelfth century and was from the From Middle English letter & lettre, from the Old French letre, from the Latin littera (letter of the alphabet (in plural); epistle; literary work), from the Etruscan, from the Ancient Greek διφθέρᾱ (diphthérā) (tablet) (and related to diphtheria).  The form displaced the Old English bōcstæf (literally “book staff” in the sense of “the alphabet’s symbols) and ǣrendġewrit (literally “message writing” in the sense of “a written communication longer than a “note” (ie, something like the modern understanding of “a letter”)).  The –ism suffix was from the Ancient Greek ισμός (ismós) & -isma noun suffixes, often directly, sometimes through the Latin –ismus & isma (from where English picked up ize) and sometimes through the French –isme or the German –ismus, all ultimately from the Ancient Greek (where it tended more specifically to express a finished act or thing done).  It appeared in loanwords from Greek, where it was used to form abstract nouns of action, state, condition or doctrine from verbs and on this model, was used as a productive suffix in the formation of nouns denoting action or practice, state or condition, principles, doctrines, a usage or characteristic, devotion or adherence (criticism; barbarism; Darwinism; despotism; plagiarism; realism; witticism etc).  Letterism is listed by some sources as an alternative spelling but in literary theory it used in a different sense.  Lettrism and lettrist are nouns; the noun plural is letterists.

Letter from letterist Lindsay Lohan (2003).

A Lettrist was (1) one who practiced Lettrism or (2) a supporter or advocate of Lettrism.  Confusingly, in the English-speaking world, the spelling Letterist has been used in this context, presumably because it’s a homophone (if pronounced in the “correct (U)” way) and the word is “available” because although one who keeps as diary is a “diarist”, even the most prolific of inveterate letter writers are not called “letterists”.  The preferred term for a letter-writer is correspondent, especially for those who writes letters regularly or in an official capacity.  The Letterist International (LI) was a Paris-based collective of radical artists and cultural theorists which existed 1952-1957 before forming the Situationist International (SI), a trans-European, unstructured collective of artists and political thinkers which eventually became more a concept than a movement.  Influenced by the criticism that philosophy had tended increasingly to fail at the moment of its actualization, the SI, although it assumed the inevitability of social revolution, always maintained many (cross-cutting) strands of expectations of the form(s) this might take.  Indeed, just as a world-revolution did not follow the Russian revolutions of 1917, the events of May, 1968 failed to realize the predicted implications; the SI can be said then to have died.  The SI’s discursive output between 1968 and 1972 may be treated either as a lifeless aftermath to an anti-climax or a bunch of bitter intellectuals serving as mourners at their own protracted funeral.  In literary theory, while “Lettrism” has a defined historical meaning, the use of “letterism” is vague and not a recognized term although it has informally been used (often with some degree of irony) of practices emphasizing the use of letters or alphabetic symbols in art or literature and given the prevalence of text of a symbolic analogue in art since the early twentieth century, it seem surprising “letterism” isn’t more used in criticism.  That is of course an Anglo-centric view of things because the French Lettrists themselves are said to prefer the spelling “Letterism”.

Jacques Derrida smoking pipe.

The French literary movement Lettrism was founded in Paris in 1946 and the two most influential figures in the early years were the Romanian-born French poet, film maker and political theorist Isidore Isou (1925–2007) and his long-term henchman, the French poet, & writer Maurice Lemaître (1926-2018).  Western Europe was awash with avant-garde movements in the early post-war years but what distinguished Lettrism was its focus on breaking down (deconstruction was not yet a term used in this sense) traditional language and meaning by emphasizing the materiality of letters and sounds rather than conventionally-assembled words.  Scholars of linguistics and the typographic community had of course long made a study of letters, their form, variation and origin, but in Lettrism it was less about the letters as objects than the act of dismantling the structures of language letters created, the goal being the identification (debatably the creation) of new forms of meaning through pure sound, visual abstraction and the aesthetic form of letters.  Although influenced most by Dada and surrealism, the effect the techniques of political propaganda used during the 1930s & 1940s was noted by the Lettrists and their core tenent was an understanding of the letter itself as the fundamental building block of art and literature.  Often they would break down language into letters or phonetic sounds, assessing and deploying them for their aesthetic or auditory qualities rather than their conventional meaning(s).  In that sense the Lettrists can be seen as something as precursor of post-modernism’s later “everything is text” orthodoxy although that too has an interesting origin.  The French philosopher Jacques Derrida (1930-2004) made famous the phrase “Il n'y a pas de hors-texte” which often is translated as something like “there is no meaning beyond the text” but “hors-texte” (outside the text) was printers’ jargon for those parts of a book without regular page numbers (blank pages, copyright page, table of contents et al) and Derrida’s point actually was the hors-texte must be regardes as a part of the text.  There was much intellectual opportunism in post modernism and for their own purposes it suited may to assert what Derrida said was “There is nothing outside the text” and what he meant was “everything is part of a (fictional) text and nothing is real” whereas his point was it’s not possible to create a rule rigidly which delineates what is “the text” and what is “an appendage to the text”.  Troublingly for some post modernists, Derrida did proceed on a case-by-case basis although he seems not to have explained how the meaning of the text in an edition of a book with an appended "This page is intentionally left blank" page might differ from one with no such page.  It may be some earnest student of post-modernism has written an essay convincingly exactly that.

The Lettrism project was very much a rejection of traditional language structures and the meanings they denoted; it was a didactic endeavor, the Lettrists claiming not only had they transcended conventional grammar & syntax but they could obviate even a need for meaning in words, their work a deliberate challenge to their audiences to rethink how language functions.  As might be imagined, their output was “experimental” and in addition to some takes on the ancient form of “pattern poetry” included what they styled “concrete poetry” & “phonetic poetry”, visual art and performance pieces which relied on abstraction, the most enduring of which was the “hypergraphic”, an object sometimes describe as “picture writing” which combined letters, symbols, and images, blending visual and textual elements into a single art form, often as collages or as graphic-like presentations on canvas or paper.  This wasn’t a wholly new concept but the lettrists vested it with new layers of meaning which, at least briefly, intrigued many although it was dismissed also as “visual gimmickry” or that worst of insults in the avant-garde: “derivative”.  Despite being one of the many footnotes in the history of modern art, Lettrism never went away and in a range of artistic fields, even today there are those who style themselves “lettrists” and the visual clues of the movement’s influence are all around us.

Chrysler’s letterism: The Chrysler 300 “letter series” 1955-1965.

The “letter series” Chrysler 300s were produced in limited numbers in the US between 1955-1965; technically, they were the high-performance version of the luxury Chrysler New Yorker and the first in 1955 was labeled C-300, an allusion to the 300 hp (220 kW) 331 cubic inch (5.4 litre) Hemi V8, then the most powerful engine offered in a production car.  The C-300 was well received and when an updated version was released in 1956, it was dubbed 300B, the annual releases appending the next letter in the alphabet as a suffix although in 1963 “I” was skipped because it was thought it might be confused with a “1” (ie the numeral “one”), the same reasoning explaining why there are so few “I cup” bras, some manufacturers filling the gap in the market between “H cup” & “J cup” with an “HH cup” but there’s no evidence Chrysler’s concerns ever prompted them to ponder a “300HH”.  Retrospectively thus, the 1955 C-300 is often described as the 300A although this was never an official factory designation.  While in the narrow technical sense not a part of the “muscle car” lineage (defined by the notion of putting a “big” car’s “big” engine into a smaller, lighter model), the letter series cars were an important part of the “power race” of the 1950s and an evolutionary step in what would emerge in 1964 as the muscle car branch and the most plausible LCA (last common ancestor of both was the Buick Century (1936-1942).  The letter series was retired after 1965 because the market preference for high-performance car had shifted to the smaller, lighter, pony cars & intermediates (neither of which existed in the early years of the 300) though the “non letter series” 300s (introduced in 1962) continued until 1971 with an toned-down emphasis on speed and a shift to style.

1955 Chrysler C-300 (300A).

The 1955 C-300 typified Detroit’s “mix & match” approach to the parts bin in that it conjured something “new” at relatively low cost, combining the corporation’s most powerful Hemi V8 with the New Yorker Series (C-68) platform, the visual differentiation achieved by using the front bodywork (the “front clip” in industry jargon) from the top-of-the-range Imperial.  The justification for the existence of the thing was to fulfill the homologation requirements of NASCAR (National Association for Stock Car Auto Racing) that a certain number of various components be sold to the public before a car could be defined as a “production” car (ie a “stock” car, a term which shamelessly would be prostituted in the years to come) and used in sanctioned competition.  Accordingly, the C-300 was configured with the 331 cubic inch Hemi V8 fitted, with dual four barrel carburetors, solid valve lifters and a high-lift camshaft profiled for greater top-end power.  Better to handle the increased power, stiffer front and rear suspension was used and it was very much in the tradition of the big, powerful grand-touring cars of the 1930s such as the Duesenberg SJ, something that with little modification could be competitive on the track.  Very successful in NASCAR racing, the C-300 also set a number of speed records in timed trials but it was very much a niche product; despite the price not being excessive for what one got, only 1,725 were made.

1956 Chrysler 300B (left) and Highway Hi-Fi phonograph player (right).

The 300B used a updated version of the C-300s body so visually the two were similar although, ominously, the tailfins did grow a little.  The big news however lay under the hood (bonnet) with the Hemi V8 enlarged to 354 cubic inches (5.8 litres) and available either with 340 horsepower (254 kW) or in a high- compression version generating 355 (365), the first time a US-built automobile was advertised as producing greater than one horsepower per cubic inch of displacement.  It was a sign of the times; other manufacturers took note.  The added power meant a top speed of around 140 mph (225 km/h) could be attained, something now to ponder given the retardative qualities of the braking system but also of note was that seson’s much talked-about option: the Highway Hi-Fi phonograph player which allowed vinyl LP records to be played when the car was on the move; the sound quality was remarkable good but on less than smooth surfaces, experiences were mixed.  Success on the track continued, the 300B wining the Daytona Flying Mile with a new record of 139.373 MPH, and it again dominated NASCAR, repeating the C-300’s Grand National Championship.  Despite that illustrious record, only 1,102 were sold.

1957 Chrysler 300C.

The 1955-1956 Chryslers had a balance and elegance of line which could have remained a template for the industry but there were other possibilities and these Detroit choose to pursue, creating a memorable era of extravagance but one which proved a stylistic cul-de-sac.  The 1957 300C undeniably was dramatic and featured many of the motifs so associated with the US automobile of the late 1950s including the now (mostly) lawful quad-headlights, the panoramic “Vista-Dome” windshield, the lashings of chrome and, of course, those tailfins.  The Hemi V8 was again enlarged, now in a “tall deck” version out to 395 cubic inches (6.4 litres) rated at 375 horsepower (280 kW) and for the first time a convertible version of the 300 was available.  By now the power race was being run in earnest with General Motors (GM) offering fuel-injected engines and Mercury solving the problem in the tradition American (there’s no replacement for displacement) way by making a 430 cubic inch V8 although it was so big and heavy it made the bulky Hemi seem something of a lightweight; the 430 did however briefly find a niche in in power-boat racing.  For 300C owners who wanted more there was also a high-compression version with more radical valve timing rated at 390 horse power (290 kW) and this was for the first time able to be ordered with a three-speed manual transmission.  Few apparently felt the need for more and of the 2,402 300Cs sold (1,918 coupes & 484 convertibles), only 18 were ordered in high-compression form.

1958 Chrysler 300D.

Again using the Hemi 392, now tuned for a standard 380 horsepower (280 kW), there was for the first time the novelty of the optional Bendix “Electrojector” fuel injection, which raised output to a nominal 390 horsepower (290 kW) although its real benefit was the consistency of fuel delivery, overcoming the starvation encountered sometimes under extreme lateral load.  Unfortunately, the analogue electronics of the era proved unequal to the task and the unreliability was both chronic and insoluble, thus almost all the 21 fuel-injected cars were retro-fitted with the stock dual-quad induction system and it’s believed only one 300D retains its original Bendix plumbing.  Also rare was the take-up rate for the manual transmission option and interestingly, both the two known 300Ds so equipped were ordered originally with carburetors rather than fuel injection.  The engineers also secured one victory over the stylists.  After testing on the proving grounds determined the distinctive, forward jutting “eyebrow” header atop the windscreen reduced top speed by 5 mph (8 km/h), they managed to convince management to authorize an expensive change to the tooling, standardizing the convertible’s compound-curved type “bubble windshield”, a then rare triumph of function over fashion.  Although the emphasis of the letter series cars was shifting from the track to the roads, the things genuinely still were fast and one (slightly modified) 300D was set a new class record of 156.387 mph (251.681 km/h) on the Bonneville Salt Flats.  Production declined to 810 units (619 coupes & 191 convertibles).

1959 Chrysler 300E.

With the coming of the 1959 range, the Hemi was retired and replaced by a new 413 cubic inch (6.8 litre) V8 with wedge-shaped combustion chambers.  Lighter by some 100 lb (45 kg) and cheaper to produce than the Hemi with its demanding machining requirements and intricate valve train, the additional displacement allowed power output to be maintained at 380 horsepower (280 kW) while torque (something more significant for what most drivers on the street do most of the time actually increased).  The manual transmission option was also deleted with no market resistance and despite the lower production costs, the price tag rose, something probably more of a factor in the declining sales than the loss of the much vaunted Hemi and, like the 300D (and most of the rest of the industry) the year before, the economy was suffering in the relatively brief but sharp recession and Chrysler probably did well to shift 390 units (550 coupes & 140 convertibles).

1960 Chrysler 300F (left) and 300F engine with Sonoramic intake in red (right).

Although the rococo styling cues remained, underneath now lay radical modernity, the corporation’s entire range (except for exclusive Imperial line) switching from ladder frame to unitary construction.  The stylists however indulged themselves with more external flourishes, allowing the tailfins an outward canter, culminating sharply in a point and housing boomerang-shaped taillights.  Even the critics of such things found it a pleasing look although they were less impressed by the faux spare tire cover (complete with an emulated wheel cover!) on the trunk (boot), dubbing it the “toilet seat”.  The interior though was memorable with four individual bucket in leather with a center console between extending the cockpit’s entire length and there was also Chrysler’s intriguing electroluminescent instrument display which, rather than being lit with bulbs, exploited a phenomenon in which a material emits light in response to an electric field; the ethereal glow was much admired.  Buyers in 1959 may have felt regret in not seeing a Hemi in the engine bay, but after lifting the hood (bonnet) of a 300F they wouldn’t have been disappointed because, in designer colors (gold, silver, blue & red) sat the charismatic “Sonoramic” intake manifold, a “cross-ram” system which placed the carburetors at the sides of engine, connected by long tubular runners.  What the physics of this did was provide a short duration “supercharging” effect, tuned for the mid-range torque most used when overtaking at freeway speeds.  Also built were a handful of “short ram” Sonoramics which had the tubes (actually with the same length) re-tuned to deliver top-end power rather than mid-range torque.  Rated at a nominal 400 (300 kW) horsepower, these could be fitted also with the French-built Pont-a-Mousson 4-speed manual transmission used in the Chrysler V8-powered Facel Vega and existed only for the purpose of setting records, six 300Fs so equipped showing up at the 1960 Dayton Speed Week where they took the top six places in the event’s signature Flying Mile, crossing the traps at between 141.5-144.9 mph (227.7-233.3 km/h).  The market responded and sales rose to 1217 (969 & 248 convertibles) and the 300F (especially those with the “short ram” Sonoramics) is the most collectable of the letter series.

1961 Chrysler 300G.

The 300G gained canted headlights, another of those styling fads of the 1950s & 1960s which quickly became passé but now seem a charming period piece.  There was the usual myriad of detail changes the industry in those days dreamed up each season, usually for no better reason that to be “different” from last year’s model and thus be able to offer something “new”.  As well as the slanted headlights, the fins became sharper still and taillights were moved.  Mechanically, the specification substantially was unaltered, the Sonoramic plumbing carried over although the expensive, imported Pont-a-Mousson transmission was removed from the option list, replaced by Chrysler’s own heavy-duty 3-speed manual unit, the demand for which was predictably low.  The lack of a fourth cog didn’t impede the 300G’s performance in that year’s Daytona Flying Mile where one would again take the title with a mark of 143 mph (230.1 km/h) and to prove the point a stock standard model won the one mile acceleration title.  People must have liked the headlights because production reached 1617 units (1,280 coupes & 337 convertibles).

1962 Chrysler 300H.

Perhaps a season or two too late, Chrysler “de-finned” its whole range, prompting their designer (Virgil Exner (1909–1973)) to lament his creations now resembled “plucked chickens”.  For 1962 the 300 name also lost some of its exclusivity with the addition to the range of the 300 Sport series (offered also with four-door bodywork) and to muddy the waters further, much of what was fitted to the 300H could be ordered as an option on the basic 300 so externally, but for the distinctive badge, there was visually little to separate the two.  Mechanically, the “de-contenting” which the accountants had begun to impose as the industry chase higher profits (short-term strategies to increase “shareholder value” are nothing new) was felt as the Sonoramic induction system moved to the 300H’s option list with the inline dual 4-barrel carburetor setup last seen on the 300E now standard.  However, because of weight savings gained by the adoption of a shorter wheelbase platform, the specific performance numbers of 300H actually slightly shaded its predecessor but the cannibalizing of the 300 name and the public perception the thing’s place in the hierarchy was no longer so exalted saw sales decline 570 (435 coupes & 135 convertibles), the worst year to date.  The magic of the 300 name however seemed to work because Chrysler in the four available body styles (2 door convertible, 2 & 4 door hardtop & 4 door sedan) sold 25,578 of the 300 Sport series, exceeding expectations.  Since 1962, the verbal shorthand to distinguished between the ranges has been “letter series” and “non letter series” cars.

1963 Chrysler 300J.

Presumably in an attempt to atone for past sins, a spirit of rectilinearism washed through Chrysler’s design office while the 1963 range was being prepared and it would persist until the decade’s end when new sins would be committed.  Unrelated to that was the decision to skip a 300I because of concerns it might be read as the wholly numeric 3001.  The decontenting continued with the swivel feature for the front bucket seats deleted while full-length centre console was truncated at the front compartment with the rear seat now a less eye-catching bench.  The 413 V8 was offered in a single configuration but Sonoramics were again standard and the manual transmission remained optional and seven buyers actually ticked the box. The 300J was still a fast car, capable of a verified 142 mph (229 km/h) although the weight and gearing conspired against acceleration although a standing quarter mile (400 m) time of 15.8 was among the quickest of the cars in its class.  Still, it did seem the end of the series might be nigh with the convertible no longer offered and the sales performance reflected the feeling, only 400 coupes leaving the showrooms.

1964 Chrysler 300K.

Selling in 1963 only 400 examples of what was intended as one of the corporations “halo” cars triggered management to engage in what the Americans had come to call an “agonizing reappraisal”.  The conclusion drawn was the easiest way to stimulate demand was to lower the basic entry price to ownership of the name and if buyers really wanted the fancy stuff once fitted as standard, they could order it from an option list; it was essentially the same approach as used for most of Chrysler’s other ranges.  Accordingly, the leather trim and many of the power accessories joined air-conditioning on the option list.  The base engine was now running a single four barrel carburetor although for and additional US$375, the Sonoramic could be ordered and combined with Chrysler’s new, robust four-speed manual transmission.  Surprising some observers, the convertible coachwork made a return to the catalogue.  All that meant the 300K could be advertised for US$1000 less than the 300J and the market responded in a text book example of price elasticity of demand, production spiking to 3647 (3,022 coupes & 625 convertibles).

1965 Chrysler 300L (four speed manual).

Despite the stellar sales of the 300K, even before the release of the 300L, the decision had been taken it would be the last of the letter series.  The tastes of those who wanted high performance had shifted to the smaller, lighter pony cars and intermediates which hadn’t even been envisaged when the C-300 had made its debut a decade earlier.  Additionally, the letter series had outlived their usefulness as image-makers for the corporation now they were no longer the fastest machines in the fleet and production-line rationalization meant it was easier and more profitable to maintain a single 300 line and allow buyers to choose their own combination of options; in other words, after 1965, it would still be possible to create a letter series 300 in most aspects except the badge and the now departed Sonoramics of fond memory.  When the last 300L was produced it was configured with a single four barrel carburetor and had it not been for the badges, few would have noticed the difference between it and any other 300 with the same body.  The lower price though continued to attract buyers and in its final year 2845 were sold (2,405 coupes & 440 convertibles).