Yalta

Yalta (pronounced yawl-tuh or yahl-tuh (Russian))

(1) A seaport in the Crimea, South Ukraine, on the Black Sea (In 2014, Moscow annexed Crimea).

(2) The second (code-name Argonaut) of the three wartime conferences between the heads of government of the UK, USA and USSR.

(3) A variant of chess played by three on a six-sided board.

From the Crimean Tatar Yalta (Я́лта (Russian & Ukrainian)), the name of the resort city on the south coast of the Crimean Peninsula, surrounded by the Black Sea.  Origin of the name is undocumented but most etymologists think it’s likely derived from the Ancient Greek yalos (safe shore), the (plausible) legend being it was named by Greek sailors looking for safe harbour in a storm.  Although inhabited since antiquity, it was called Jalita as late as the twelfth century, later becoming part of a network of Genoese trading colonies when it was known as Etalita or Galita.  The Crimea was annexed by the Russian Empire in 1783, sparking the Russo-Turkish War, 1787-1792. Prior to the annexation of the Crimea, the Crimean Greeks were moved to Mariupol in 1778; one of the villages they established nearby is also called Yalta.  Apparently unrelated are the Jewish family names Yalta & Yaltah, both said to be of Aramaic origin meaning hind or gazelle (ayala).

Yalta Chess

Yalta Conference, 1945.

Yalta chess is a three player variant of chess, inspired by the Yalta Conference (4-11 February 1945), the second of the three (Tehran; Yalta; Potsdam) summit meetings of the heads of government of the UK, US, and USSR.  The Yalta agenda included the military operations against Germany, the war in the far-east and plans for Europe's post-war reorganization.  The outcomes of the conference, which essentially defined the borders of the cold war, were controversial even at the time, critics regarding it as a demonstration of the cynical world-view of the power-realists and their system of spheres of influence.  In the seventy-five years since, a more sympathetic understanding of what was agreed, given the circumstances of the time, has emerged.

Yalta chess reflects the dynamics of the tripartite conference; three sides, allied for immediate military purposes but with very different histories, ideologies and political objectives, working sometimes in unison and forming ad-hoc table-alliances which might shift as the topics of discussion changed.  The whole proceedings of the conference are an illustration of a practical aspect of realpolitik mentioned by Lord Palmerston (1784–1865; UK Prime Minister, 1855–1858, 1859–1865) in the House of Commons on 1 March 1848: "We have no eternal allies, and we have no perpetual enemies.  Our interests are eternal and perpetual, and those interests it is our duty to follow."  

One of many chess variants (including a variety of three-player forms, circular boards and a four-player form which was once claimed to be the original chess), Yalta chess shouldn’t be confused with three-dimensional chess, a two-player game played over three orthodox boards.  In Yalta Chess, the moves are the same as orthodox chess, except:

(1) The pawns, bishops and queens have a choice of path when they are passing the centre (the pawns just if they are capturing).

(2) The queen must be put to the left of the king.

(3) The knights always move to a square of another color.

(4) All disagreements about the rules are resolved by a majority vote of the players.  It’s not possible to abstain; at the start of the match it must be agreed between the players whether a non-vote is treated as yes or no.

(5) If a player puts the player to the right in check, the player to the left may try to help him.

(6) If a player checkmates another, he may use the checkmated player’s pieces as his own (after removing the king) but a second move is not granted.

(7) If all three players are simultaneously in check, the player forcing the first check is granted checkmate.

Carburetor

Carburetor (pronounced kahr-buh-rey-ter or kahr-byuh-yey-tor)

(1) A device for mixing vaporized fuel with air to produce a combustible or explosive mixture for use in the cylinder(s) or chambers of an internal-combustion engine.

(2) In the slang of drug users, a water pipe or bong; a device for mixing air with burning cannabis or cocaine (rare since the 1970s and then usually in the form “carb” or “carby”).

1866: From the verb carburate, from the Italian carburate (to mix (air) with hydrocarbons”), an inflection of carburare & the feminine plural of carburato.  As a transitive verb carburet was used mean “to react with carbon”.  Strangely, the exact origin of the word is uncertain but it was likely a portmanteau of carbon (in the sensor of a clipping of hydrocarbon) + burette (a device for dispensing accurately measured quantities of liquid).  The construct was carb (a combined form of carbon) + -uret (an archaic suffix from Modern Latin) (uretum to parallel French words using ure).  The earlier compound carburet (compound of carbon and another substance; now displaced by carbide) was from 1795 and it was used as a verb (to combine with carbon) after 1802.  The use with reference to the fuel systems used in the internal combustion engines of vehicles dates from 1896.  Carburator, carbureter and carburetter were the now obsolete earlier forms and the standard spelling in the UK, Australia & New Zealand is carburettor.  Carb & carby (carbs & carbies the plural) are the the universally used informal terms (gasifer was rare) and although most sources note the shortened forms weren’t recorded until 1942 it’s assumed by most they’d long been in oral use.  Outside of a few (declining) circles, “carb” is probably now more generally recognized as the clipping of carbohydrate.  Carburetor & carburetion are nouns; the noun plural is carburetors.

One carburetor: 1931 Supercharged Duesenberg SJ with 1 x updraft Stromberg (left; the exhaust manifold the rare 8-into-1 monel "sewer-pipe") (left), 1966 Ford GT40 (Mark II, 427) with 1 x downdraft Holly (centre; the exhaust headers were referred to as the "bundle of snakes") and 1960 Austin Seven (later re-named Mini 850) with 1 x sidedraft SU.

Except for some niches in aviation, small engines (lawnmowers, garden equipment etc) and for machines where originality is required (historic competition and restorations), carburetors are now obsolete and have been replaced by fuel-injection.  There is the odd soul who misses the challenge of tinkering with a carburetor, especially those with the rare skill to hand-tune multiple systems like the six downdraft Webers found on some pre-modern Ferraris, but modern fuel injection systems are more precise, more reliable and unaffected by the G-forces which could lead to fuel starvation.  Fuel injection also made possible the tuning of induction systems to produce lower emissions and reduced fuel consumption, the latter something which also extended engine life because all the excess petrol which used to end up contaminating the lubrication system stayed instead in the fuel tank.

Two carburetors: 1970 Triumph Stag with 2 x sidedraft Strombergs (left), 1960 Chrysler 300F with 2 x Carter downdrafts on Sonoramic cross-ram (long) manifold (centre) and 1969 Ford Boss 429 with 2 x Holly downdrafts on hi-riser manifold.

Until the 1920s, all but a handful of specialized devices were simple, gravity-fed units and that was because the engines they supplied were a far cry from the high-speed, high compression things which would follow.  In the 1920s, influenced by improvements in military aviation pioneered during World War I (1914-1918), the first recognizably “modern” carburetors began to appear, the conjunction of adjustable jet metering and vacuum controls replacing the primitive air valves and pressurized fuel supply mechanisms allowed engineers to use a more efficient “downdraft” design, replacing the “updraft” principle necessitated by the use of the gravity-feed.  Between them, the “downdraft” and “sidedraft” (a favorite of European manufacturers) would constitute the bulk of carburetor production.  The next major advance was the “duplexing” of the carburetor’s internals, doubling the number of barrels (known now variously as chokes, throats or venturi).  Although such designs could (and sometimes were) implemented to double the capacity (analogous with the dual-core CPUs (central processing units) introduced in 2005), the greatest benefit was that they worked in conjunction with what was known as the “180^o intake manifold”, essentially a bifurcation of the internals which allowed each barrel to operate independently through the segregated passages, making the delivery more efficient to the most distant cylinders, something of real significance with straight-eight engines.  Few relatively simple advances have delivered such immediate and dramatic increases in performance: When the system was in 1934 applied to the them relatively new Ford V8 (the “Flathead”), power increased by over 25%.

Three carburetors: 1967 Jaguar E-Type (XKE) 4.2 with 3 x sidedraft SUs (left), 1967 Ferrari 275 GTB/C with 3 x downdraft Webers (centre) and 1965 Pontiac GTO with 3 x downdraft Rochesters.

Advances however meant the demand for more fuel continued and the first solution was the most obvious: new manifolds which could accommodate two or even three carburetors depending on the configuration of the engine.  Sometimes, the multiple devices would function always in unison and sometimes a secondary unit would cut-in only on demand as engine speed rose and more fuel was needed, an idea manufacturers would perfect during the 1960s.  World War II (1939-1945) of course saw enormous advances in just about every aspect of the design of internal combustion engines (ICE) and carburetors too were improved but in a sense, the concept had plateaued and it was fuel-injection to which most attention was directed, that being something which offered real advantages in flight given it was unaffected by G-forces, atmospheric pressure or acrobatics, working as well in inverted as level flight, something no carburetor could match.

Four carburetors: 1973 Jaguar XJ12 (S1) with 4 x sidedraft Zenith-Strombergs (left; the Jaguar V12 was unusual in that the carburetors sat outside the Vee), 1976 Aston Martin V8 with 4 x downdraft Webers (centre; Aston Martin-Lagonda originally fitted the V8 with fuel injection but it proved troublesome) and 1965 Ford GT40 (X1 Roadster 1, 289) with 4 x downdraft Webers (right, again with the "bundle of snakes" exhaust headers).

After the war, like the chip manufacturers with their multi-core CPUs in the early 2000s, the carburetor makers developed four-barrel devices.  In Europe, the preference for multiple single or two barrel (though they tended to call them “chokes”) induction but in the US, by the early-1950s just beginning the power race which would rage for almost two decades, for the Americans the four-barrel was ideal for their increasingly large V8s although sometimes even the largest available wasn’t enough and the most powerful engines demanded with two four-barrels and three two-barrels.  It was in the 1950s too that fuel-injection reached road cars, appearing first in a marvelously intricate mechanical guise on the 1954 Mercedes-Benz 300 SL (W198) Gullwing.  Others understood the advantages and developed their own fuel-injection systems, both mechanical and electronic but while both worked well, the early electronics were too fragile to be used in such a harsh environment and these attempts were quickly abandoned and not revisited until the revolution in integrated circuits (IC) later in the century.  Mechanical fuel-injection, while it worked well, was expensive and never suitable for the mass-market and even Mercedes-Benz reserved it for their more expensive models, most of the range relying on one or two carburetors.  In the US, Chevrolet persisted with mechanical fuel injection but availability dwindled until only the Corvette offered the option and in 1965 when it was made available with big-block engines which offered more power at half the cost, demand collapsed and the system was discontinued, the big engines fed either by three two barrels or one very large four barrel.

Five carburetors:  Le Monstre's 331 cubic inch (5.4 litre) Cadillac V8 (left) with its unusual (and possibly unique) five-carburetor induction system; the layout (one in each corner, one in the centre) is a "quincunx", from the Latin quīncunx.  Le Monstre ahead of Petit Pataud, Le Mans, 1950 (right).  At the fall of the checkered flag, the positions were reversed.  

Le Monstre was a much-modified 1950 Cadillac which ran at that year's Le Mans 24 hour endurance classic. one half of a two car team the other being a close to stock 1950 Cadillac coupe.  The idea behind the five carburettors was that by the use of progressive throttle-linkages, when ultimate performance wasn’t required the car would run on a single (central) carburettor, the other four summoned on demand and in endurance racing, improved fuel economy can be more valuable than additional power.  That’s essentially how most four-barrel carburettors worked, two venturi usually providing the feed with all four opened only at full throttle and Detroit would later refine the model by applying “méthode Le Monstre” to the triple carburettor systems many used between 1957-1971.  As far as is known, the only time a manufacturer flirted with the idea of a five carburetor engine was Rover which in the early 1960s was experimenting with a 2.5 (153 cubic inch) litre in-line five cylinder which was an enlargement of their 2.0 litre (122 cubic inch) four.  Fuel-injection was the obvious solution but the systems then were prohibitively expensive (for the market segment Rover was targeting) so the prototypes ended up with two carburettors feeding three cylinders and one the other two, an arrangement as difficult to keep in tune as it sounds.  Rover’s purchase of the aluminium 3.5 litre (214 cubic inch) V8 abandoned by General Motors (GM) meant the project was terminated and whatever the cylinder count, mass-produced fuel injection later made any configuration possible.  Motor racing is an unpredictable business and, despite all the effort lavished on Le Monstre, in the 1950 Le Mans 24 hour, it was the less ambitious Petit Pataud which did better, finishing a creditable tenth, the much modified roadster coming eleventh having lost many laps while being dug from the sand after an unfortunate excursion from the track.  Still, the results proved the power and reliability of Cadillac’s V8 and Europe took note: over the next quarter century a whole ecosystem would emerge, crafting high-priced trans-Atlantic hybrids which combined elegant European coachwork with cheap, powerful, reliable US V8s, the lucrative fun lasting until the first oil crisis began in 1973.

Six carburetors: 1979 Honda CBX with six sidedraft Keihins (left), 1965 Lamborghini P400 Miura (prototype chassis) with 6 x downdraft Webers (centre) and 1970 Ferrari 365GTB/4 (Daytona) with 6 x downdraft Webers (right).

It was the development of these big four barrels which in the US reduced the place of the multiple systems to a niche reserved for some specialist machines and even the engineers admitted that for what most people did, most of the time, the multiple setups offered no advantage.  The research did however indicate they were still a selling point and because people were still prepared to pay, they stayed on the option list.  There were a handful of engines which actually needed the additional equipment to deliver maximum power but they were rare, racing derived units and constituted not even 1% of Detroit’s annual production.  Paradoxically, the main advantage of the multiple setups was economy, a six-barrel (ie 3 x two-barrel) engine running only on its central carburetor unless the throttle was pushed open.  As it was, the last of Detroit’s three-carb setups was sold in 1971, the configuration unable easily to be engineered to meet the increasingly onerous exhaust emission rules.

Eight carburetors: 1955 Moto Guzzi 500cm³ Ottocilindri V8 Grand Prix motorcycle with 8 x Dell'Ortos.  One carburetor per cylinder was long common practice in motorcycle design and the 1959 Daimler V8, designed along the lines of a motorcycle power-plant, was intended originally to be air-cooled and run 8 carburetors; the production versions were water-cooled and used 2 x sidedraft SUs.  The very though of keeping eight carburetors in sync would alarm most but in 1967, the Cooper-Maserati Formula One team, seeking that elusive quality of increased power and sustained reliability did ponder bolting a dozen Webers to what was by then their antiquated (pre-historic in F1 terms) 3.0 litre V12.  The idea never left the engineers' sketch pad.  

Lindsay Lohan admiring Herbie’s carburetors (Herbie: Fully Loaded (2005)).

Sherpa

Sherpa (pronounced sher-puh or shur-puh)

(1) A member of a people of Tibetan stock (thought ultimately of Mongolian origin) living on the southern slopes of the Nepalese Himalayas, noted as mountaineers and well-known for their frequent service as porters on mountain-climbing expeditions.

(2) The Southern Tibetan language of the Sherpa people.

(3) An official (chosen by or allocated to a government representative or delegate at a summit meeting or conference) who assists with preparation and related matters.

(5) A native inhabitant of a region, employed by visiting journalists, NGO (non-government organization) employees etc to assist  in resolving local administrative and other difficulties (also sometimes called "fixers").

(5) A synthetic fabric with a long, thick pile, in the style of faux fur, lambs wool or fleece and often used in cold climates to line coats or jackets.

1847: An adoption of colonial English, under the Raj, from the Tibetan Sherpa, literally "dweller in an eastern country".  Sherpa is a verb, noun & proper noun; the two noun plural forms are being Sherpas, (especially collectively) & Sherpa,  all forms capitalized or not depending on context.  When used in the context of summit meetings and such, sherpa is sometimes used as a verb but some insist this remains irregular.

Lunch at the G7 Summit hosted in 1982 by François Mitterrand (1916–1996; President of France 1981-1995) at the Palace of Versailles.

The origin of the use of sherpa in international diplomacy dates from the mid 1970s.  Not alone in his feelings, French president Valéry Giscard d'Estaing (1926–2020; President of France 1974-1981) was finding international meetings increasingly too formal and bureaucratic and decided what was needed was a smaller aggregation consisting essentially of those who mattered.  From this idea emerged the G5, seen originally as a kind of informal fireside chat among the leaders of France, Germany, Japan, the UK and the US, the membership mirroring that of the Group of Five (finance ministers) which had coalesced in the aftermath of the disruptions caused by the first oil shock in 1973-1974.  Italy was quickly added to the formation to create a group of six and, a couple of years later, Canada joined, this formation enduring to this day as the Group of Seven (G7).  Russia was added in 1997 (creating the G8) but expelled in 2014 when Moscow began it's military adventures in the Crimea.  In many of the early meetings at Versailles the heads of government were often accompanied by only a single advisor and they came to be called "sherpas", an allusion to the idea of mountain guides marking the way through strange surroundings.   

Lindsay Lohan in sherpa-lined jacket, Falling for Christmas (Netflix, 2022).

Counter-intuitively, the attraction of the gathering was that it was vested with no formal powers which, paradoxically appears to have made it work rather better as a decision-making apparatus.  Being informal and thus smaller, without the usual array of advisors and experts, it was also more nimble, the original vision being a single high-level official from each country preparing the summit by negotiating on behalf of the head of government.  This was the birth of the sherpa, the metaphor well-borrowed because just as Sherpas of the Himalayas use their familiarity with the technically difficult terrain of the mountains to assist the better-known climbers on their summit ascents, so their G7 counterparts carry the discussions to just short of the summit so their heads of government can plant the flags on the peak.  Historically, the sherpa was meant to be so low-profile as to be almost unknown by most in the general public except the real political junkies.

In recent years, there have been changes, the entourages have grown and the awareness of the sherpa process has risen, especially as the G7 focused increasingly on issues of international development, thus becoming a target for the professional lobbyists attached to the NGOs which feed of the processes.  Nevertheless, the sherpas continue to try to resolve as much contentious material ahead of time, reputedly even drafting the final communiqués well in advance of the meetings beginning.  Despite the changes, more than one Sherpa has noted the G7 in many ways still reflect the original ideal of an intimate conversation whereas the G20 meetings with the phalanxes of aides and representatives of many institutions is by comparison a huge structure of stage-management.

Tony Blair (b 1953; UK prime-minister 1997-2007) & Alastair Campbell (b 1957; variously spokesman, campaign director, press secretary and director of communications for Labour Party (1994-2005) & Tony Blair 

It’s an unusual role in that many more are qualified for the job than are suitable to fulfill it given it simultaneously demands both the skills and knowledge of a politician yet needs someone who prefers not to be in the spotlight.  Inevitably some sherpas do become well-known, sometimes by design and sometimes not.  Alastair Campbell often acted as sherpa for Tony Blair and he noted in his diary that the nature of the sherpa’s role was to “…get all of the shit, none of the glory, and you spend a lot of the time taking seriously people you despise.  You would not be human if that did not make you angry.”

Blurb

Blurb (pronounced blurb)

(1) A brief promotional piece, almost always laudatory, used historically for books, latterly for about any product.

(2) To advertise or praise in the manner of a blurb.

1907: Coined by US graphic artist and humorist Gelett Burgess (1866–1951).  Blurbs are a specific type of advertisement, similar exercises in other contexts known also as “puff pieces”, “commendations” or “recommendations”.  Generally, they contain elements designed to tempt a buyer which may include a précis (something less than a detailed summary), a mention of the style and a recommendation.  The term was originally invoked to mock the excessive praise printed on book jackets and was often parodied in a derisively imitative manner and is still sometimes critically used thus but it’s also now a neutral descriptor and an accepted part of the publishing industry.  Blurb is a noun & verb, blurbing & blurbed are verbs, blurbist is a noun and blurbish is an adjective; the noun plural is blurbs.

The blurb has apparently existed for some two-thousand–odd years but the word became well-known only after a publishing trade association dinner in 1907, Gelett Burgess displaying a dust jacket printed with the words “YES, this is a “BLURB”!”, featuring the (fictitious) Miss Belinda Blurb who was said to have been photographed “...in the act of blurbing”, Burgess adding that to blurb was “… to make a sound like a publisher…” and was “…a check drawn on fame, and it is seldom honoured”.  There are sources claiming the word was coined by US academic and literary critic Brander Matthews (1852–1929) in his essay American Character (1906) but Professor Matthews acknowledged the source genuinely was Burgess, writing in the New York Times (24 September 1922): “Now and again, in these columns I have had the occasion to employ the word “blurb”, a colourful and illuminating neologism which we owe to the verbal inventiveness of Mr Gelett Burgess”.

Burgess had released Are You a Bromide? in 1906 and while sales were encouraging, he suggested to his publishers (BW Huebsch) that each of the attendees and the upcoming industry dinner should receive a copy with a “special edition” dust cover.  For this, Burgess used the picture of a young lady who had appeared in an advertisement for dental services, snapped in the act of shouting.  It was at the time common for publishers to use pictures of attractive young ladies for book covers, even if the image was entirely unrelated to the tome’s content, the object being to attract a male readership.  Burgess dubbed his purloined model “Miss Belinda Blurb” and claimed she had been photographed “in the act of blurbing”; mid-blurb as it were.

Are you a Bromide (Publisher's special edition, 1907).

The dust cover was headed with the words “YES, this is a “BLURB”! All the Other Publishers commit them. Why Shouldn’t We?” and knowing a blurb should not in moderation do what can be done in excess, went on to gush about the literary excellence of his book in rather the manner a used car salesman might extol the virtues of some clapped-out car in the corner of the yard.  His blurb concluded “This book is the Proud Purple Penultimate!”  The industry must have been inspired because the blurb has become entrenched, common in fiction and non-fiction alike and the use of the concept can be seen in film, television, social media and just about anywhere there’s a desire to temp a viewer.  Indeed, the whole idea of “clickbait” (something which tells enough to tantalize but not enough to satisfy without delving deeper) is a functional application of a blurb.  Depending on the source, the inspiration for the word came from either (1) the sound made by a book as it falls to the floor, (2) the sound of a bird chirping or (3) an amalgam of “burp” & “blather”.  The author left no clue.

In his book, Burgess innovated further, re-purposing the word "bromide".  In inorganic chemistry, a bromide is a binary compound of bromine and some other element or radical, the construct being brom- (an alternative form of bromo- (used preceding a vowel) which described a substance containing bromine (from the French brome, from the Ancient Greek βρῶμος (brômos) (stink)) + ide (the suffix used in chemistry to describe substances comprising two or more related compounds.  However, early in the twentieth century, Bromide was a trade name for a widely available medicine, taken as a sedative and in some cases prescribed to diminish “an excessive sexual appetite”.  It was the sedating aspect which Burgess picked up to describe someone tiresome and given to trite remarks, explaining “a bromide” was one “…who does his thinking by syndicate and goes with the crowd” and was thus boring and banal.  A bromine’s antonym was, he helpfully advised, a “sulphite”.  Unfortunately, while blurb flourished, bromide & sulphites as binary descriptors of the human condition have vanished from the vernacular.

Lindsay Lohan with body double during shooting for Irish Wish (Netflix, due for release in 2023).  The car is a Triumph TR4.

Nteflix's blurb for Irish Wish: Always a bridesmaid, never a bride — unless, of course, your best friend gets engaged to the love of your life, you make a spontaneous wish for true love, and then magically wake up as the bride-to-be.  That’s the supernatural, romantic pickle Lindsay Lohan (Mean Girls, The Parent Trap) finds herself in upcoming romantic comedy, Irish Wish.  Set in the rolling green moors of Ireland, the movie sees Lohan's Maddie learn her dreams for true love might not be what she imagined and that her soulmate may well be a different person than she originally expected. Apparently magic wishes are quite insightful.

Blurb Your Enthusiasm (2023, distributed by Simon & Schuster).

Louise Willder has for a quarter century been a copywriter for Penguin, in that time composing some 5000 blurbs, each a two-hundred-odd word piece which aims both to inform and tempt a purchase.  Her non-fiction debut Blurb Your Enthusiasm is not only a review of the classic blurbs (the good, the bad and the seriously demented) but also an analysis of the trends in the structure of blurbs and the subtle shifts in their emphasis although, over the centuries, the purpose seems not to have changed.  Ms Willder also documents the nuances of the blurb, the English tendency to understatement, the hyperbolic nature of Americans and the distaste the French evidently have of having to say anything which might disclose the blurb’s vulgar commercial purpose and she traces, over time, how changing attitudes and societal mores mean what’s written of a nineteenth century classic is very different now to when first it was published.  Inevitably too, there are the sexual politics of authorship and publishing and blurbs can reveal as much by the odd hint or what’s left unsaid than what actually appears on a dust cover.  Academics and reviewers have perhaps neglected the blurb because it has traditionally been dismissed as mere advertising but, unless the author’s name or the subject matter is enough of a draw, even more than a cover illustration or title, it’s the blurb which can close the sale and collectively, they’re doubtlessly more widely read than reviews.  Blurb Your Enthusiasm is highly recommended.

Logo

Logo (pronounced loh-goh)

(1) A graphic representation (a visual symbol) of a institutional name or trademark (occasionally called a logotype).

(2) In computing (as Logo), a high-level programming language widely used to teach children the foundation of coding.

(3) In printing, a logotype.

(4) An ensign, a badge of office, rank, or power (now mostly archaic except in formal use in some branches of the military.

(5) In scientific documents, a single graphic which contains one or more separate elements.

(6) As “sonic logo”, a sound or short melody associated with a brand and used in its advertising; a specific use of a jingle (the audio equivalent of a visually expressed logo).

(7) As Logo TV (spoken usually as “Logo”), a cable channel owned by Paramount Media Networks and originally focused on certain segments within the LGBTQQIAAOP community but now less specific.

1937: A clipping of logotype or logogram.  Logo was from the Ancient Greek λόγος (lógos) (translated usually as “word” but used (sometimes loosely) also in the sense of “speech, oration, discourse, quote, story, study, ratio, calculation, reason”).  As the prefix logo-, it operated as a combining form appearing in loanwords from Greek relating to “words, speech” (which produced forms such as logography) and the formation of new compound words (such as logotype).  A logogram is a character or symbol (usually non-alphanumeric but this is a practice rather than a definitional rule) which represents a word or phrase.  When used in the context of a word-game or puzzle, it should be styled as a logogriph.  In typography, a logotype is a single type combining two or more letters (the synonym being ligature (from the Middle English ligature, from the Middle French ligature, from the Late Latin ligātura, from the Classical Latin ligātus, past participle of ligāre (to tie, bind))) while in symbolism (usually but not necessarily commercial) it’s a symbol or emblem used as a trademark or a means of identification of an institution or other entity (the clipped form logo is almost universal in this context (and technically a synonym).  Logo is a noun; the noun plural is logos.

Lohanic logo: Lindsay Lohan’s corporate logo.

The IBM Logo

Good: The IBM logo in approved positive & reversed color schemes.

Known internally as the “8-bar”, the design of the IBM logo dates from 1972 and remains in its original form.  Despite the visual perception, the stripes alternate in height (the ratio being 11/10 or 10/11), something done to ensure they appear to be the same and whether the solid or the unfilled space is rendered larger depends on whether a light or dark background is used.  The other adjustment which is not immediately obvious is the variation in the points used in the counter shapes; the positive a sharp, the reversed more blunt.  The difference is too subtle to be noticed at a glance and again, is a designer’s technique to ensure optical integrity is maintained on both light & dark backgrounds.

Bad: Ways the IBM logo should not be deployed.

It’s apparently not an apocryphal tale there was a time when the only acceptable dress for men working for IBM was a blue suit and a white shirt.  That was relaxed but the rules regarding the use of the logo remain as stringent as ever and the preferred “core colors” come exclusively from the blue and gray families, the cautionary note added that while dark or light background colors both work well with the core colors, there must always be a minimum of five “steps” (the graduation of shades) between foreground and background colors to ensure an appropriate contrast and legibility. Any background color from the IDL color palette with sufficient contrast may be used with a core color 8-bar logo. Here are a few examples of possible color combinations.  Unapproved color combinations are banned as is the use of more than one color or any progression of gradients in the stripes.  Alignment is also specifically defined.  The 8-bar logo has both horizontal and vertical relationships with other objects (brand logotypes et al) which appear in the same image and the IBM logo is based on the cap height of the logotype or can scale larger by a defined ratio and must not be placed in containers of any shape.

Although the company traces it lineage to 1888 (by virtue of M&A activity), it was in 1924 the Computing-Tabulating-Recording Company (CTR) changed its name to International Business Machines (IBM) and the first logo used the whole name, stylized in the shape of a globe.  The present logo is an evolution of two earlier (1947 & 1956) designs which used solid text although the aspect ratios were essentially the same.

The logo you have when you’re not having a logo: McLaren MP4/4 (top) and Jordan EJ13 (bottom).  Around the turn of the century when Western governments began to extend the bans of print and television advertising for cigarettes to sporting sponsorship, the Formula One constructors found a loophole, removing the text while keeping the color schemes.  Semiotically, it worked well because Marlboro’s white chevron on a red background was so distinctive the message was conveyed even without the name.  Jordan, which ran with Benson & Hedges livery, changed the text to Be on Edge (BE(ns)ON (& H)EDGE(s) which was a nice touch.  The regulators amended their rules so outfits like fossil fuel companies took over the role.  They’ll be the next to be cancelled.

All publicity is good publicity: The Westinghouse logo on the hood of Caryl Chessman (1921–1960), gas chamber at San Quentin Prison, California, 2 May 1960.  The hoods were used to prevent the accumulation of cyanide particles in the hair.

Greenline

Greenline (pronounced green-lahyn)

(1) In Lebanon, a demarcation line which divided predominantly Christian East Beirut and the predominantly Muslim West Beirut, described during the civil war (1975-1990).

(2) In Cyprus, a demarcation line which divides the island between the Greek (south) and Turkish Cypriots (north), passing through the capital, Nicosia and described in 1974.

(3) In France, a demarcation line which divided the nation between the Nazi-occupied north (Zone nord) and the nominally independent (Vichy) south (Zone libre) and operative between 1940-1942 when the south was occupied and renamed Zone sud (Zone south) until the liberation of France in 1944.

(4) In Israel, the Armistice border, described in 1949 and following essentially the line of demarcation between the military forces of Israel and Egypt, Jordan, Lebanon & Syria at the conclusion of the 1948 Arab–Israeli War.  It served as the de facto borders of the State of Israel between 1949 and the Six-Day War (1967).

(5) Any similar demarcation line between two hostile communities.

(6) To ease access to services to residents in specific areas, particularly by designating such areas as suitable for real-estate lending and property insurance.

1942 (the first generally acknowledged use in this context): The construct was green +‎ line (and also used commonly as green-line & green line and often with an initial capital).  The noun green was from the Middle English adjective grene, from the Northumbrian groene (green in the sense of the color of healthy, living plants which were growing & vigorous and used figuratively also to convey the meaning "freshly cut" or (of wood) “unseasoned”), from the earlier groeni, from the Old English grēne, from the Proto-West Germanic grōnī, from the Proto-Germanic grōniz, from the primitive Indo-European ghre- (to grow) and was related to the North Frisian green, the West Frisian grien, the Dutch groen, the Low German grön, green & greun, the German grün, the Danish & Norwegian Nynorsk grøn, the Swedish grön, the Norwegian Bokmål grønn and the Icelandic grænn.  The Proto -Germanic grōni- was the source also of the Old Saxon grani, the Old Frisian grene, the Old Norse grænn and the Old High German gruoni.  Line was from the Middle English line & lyne, from the Old English līne (line, cable, rope, hawser, series, row, rule, direction), from the Proto-West Germanic līnā, from the Proto-Germanic līnǭ (line, rope, flaxen cord, thread), from the Proto-Germanic līną (flax, linen), from the primitive Indo-European līno- (flax).  It was influenced in Middle English by Middle French ligne (line), from the Latin linea.  Greenline & greenlining are nouns & verbs, greenliner is a noun, greenlined is a verb & adjective; the noun plural is greenlines.

Green lines: Lindsay Lohan in Inhabit striped tie-back tube-top with Linea Pelle braided belt.

Around the planet, there have been many “Greenlines”, “Green Lines” and “Green-Lines”, the term often applied to rail-transport corridors, shipping companies and the boundary lines of spaces designated as “green”, usually in the context of environmental protection.  However, the best recognized use is now probably that from geopolitics where a “greenline” is a line described on a map to draw a demarcation between two hostile communities.  Such lines have existed for centuries, formally and informally but the first use of the term is generally thought to be the line drawn in 1940 which divided France between the Nazi-occupied north (Zone nord) and the nominally independent (Vichy) south (Zone libre).  It was operative between 1940-1942 when the south was occupied and renamed Zone sud (Zone south) and that arrangement lasted until the liberation of France in 1944.  It’s not known what the color was on the line originally drawn but the one which reached the Foreign Ministry in Berlin for approval was green and still exists in the US national archives.

The Cyprus Greenline.

In the troubled decades since, there have been many green lines and one of the best known is also illustrative of some of the phenomena associated with the concept.  Since 1974, after a conflict which was the culmination of years of disputes, the island of Cyprus has been divided by a Greenline, the self-declared Turkish Republic of Northern Cyprus (the TRNC, recognized only by Republic of Türkiye) to the north and the Greek dominated Republic of Cyprus to the south.  The Greenline extends from east to west for 180 km (120 miles) and is a United Nations (UN) controlled buffer zone separating the two and constitutes almost 3% of the land mass.  The 1974 Greenline was actually an outgrowth, dictated by necessity, of a line drawn some ten years earlier in the capital, Nicosia, in response to communal violence and at certain places in the densely populated ancient city of Nicosia, the it’s now just a few metres across while at its widest point, it stretches 7.4 km (4.6 miles).  In most aspects of public administration the northern and southern zones function as separate states although during periods there is a remarkable degree of cooperation and a pragmatic sense of what it’s possible profitably to do without disturbing the status quo.  However, even at times of high stress, both sides continue to administer shared essential services, notably Nicosia’s sewerage system, the rationale being “you just can’t separate shit”.

A section of the Greenline which bisects Nicosia.

One thing the buffer zone has achieved is the creation of a significant wildlife refuge for many species and, like the exclusion zone declared after the meltdown at the Chernobyl nuclear power-plant in 1986, it has provided a habitat almost unique in Europe, its residents including the threatened Egyptian fruit bat, the endangered Mouflon sheep, the bee orchid, the Cyprus spiny mouse and the Eurasian thick-knee, a dwindling species of shorebird also known as a stone-curlew; all have multiplied in their new home.  Surveys have revealed the space has also become an important stopover and staging area for the migratory birds which use Cyprus during their spring and fall flights, buzzards, ospreys, harriers and the Northern lapwing (long in decline in Europe) all regular visitors.  Being a buffer zone, humans are excluded from the area but there are moves to extend environmental protection to the fragile areas directly beyond the borders as part of a plan to develop ecotourism and agritourism, producing and marketing “green” food from the area.  However, environmental awareness among Cypriots remains patchy and illegal dumping and poaching within the buffer zone remains prevalent.

The Museum of Barbarism, 2 Sehit Murruvet Ilhan Sok. Kumsal, Nicosia, Cyprus.

The Museum of Barbarism lies on the Turkish side of Nicosia just across a border crossing on the Greenline.  Essentially a static installation, frozen in both time and place, it's said to remain in almost exactly the same state as it was was found on Christmas Day, 1974.  The provided narrative states that on 24 December, Greek Cypriot irregulars forcibly entered the house of Dr Ilhan, a Major in the Turkish army who was that night on duty and in another place.  It's claimed the Doctor's wife, three children and a neighbor were killed by machine gun fire, six others seriously injured.

Telex

Telex (pronounced tel-eks)

(1) A two-way teletypewriter service channeled through a public telecommunications system for instantaneous, direct communication between subscribers at remote locations (sometimes with initial capital letter).

(2) A physical teletypewriter machine used to send or receive on such a service.

(3) A message transmitted by telex.

(4) To transmit such a message.

1932:  A compound coined word to describe "a communication system of teletypewriters", the construct being tel(eprinter) + ex(change).

The Telex

Although most associated with the clunky looking teleprinters used to type and send/receive messages, telex actually refers to the network over which the message traffic passed.  Point-to-point messaging like the telegraph long pre-dated the telex network and, being based on physical wires and cables, introduced into English the verbal shorthand for such messages: the wire and the cable.  Teleprinters evolved from the telegraph, both using binary signals, best understood by reference to Morse-code in that symbols were represented by the on/off of an electrical current.  Because this is so different from the variable voltage model of analog telephone systems, the telex network was wholly separate.

Slovenian news site, telex.si. 

The first telex network was built in Germany as a university research project in the later years of the Weimar Republic, the first commercial services being offered by the Reichspost (German post office) in 1932.  Adoption was slow until the post-war years but telex become widely popular after 1945 and by the 1960s was the de-facto standard for long-distance corporate communications.  It was a robust and high-security network with both error-checking for the message and a machine-2-machine answerback protocol under which the sending machine sent a WRU (WhoaReyoU) code to which the recipient machine would respond with the transmission of an unambiguous identifying code.  It meant it was difficult to send a message to an incorrect address; something a few eMail and Twitter users might wish existed on their systems.

Still a niche market.  

Telex is used now only by those prepared to pay the cost for very high security.  Although still available from swisstelex in some western European countries, telex is now almost entirely a relic except for niches like underground military installations or TvHF (telex via HF radio) which remains a required element of the Global Maritime Distress and Safety System.  Telex generally went into decline as services like fax, eMail and SMS because ubiquitous.  These innovations, although technically much different for telex, were, to the users, lineal descendants, inheriting particularly the stylistic techniques of abbreviated English such as CUL8R or FYEO which the Nokia generation of the 1990s claimed as their invention.  Except for the swisstelex service, vendors offering telex emulation across various platforms do so without dedicated lines.