Hermeneutic

Hermeneutic (pronounced hur-muh-noo-tik or hur-muh-nyoo-tik)

(1) Of or relating to hermeneutics; interpretative; explanatory.

(2) That which explains, interprets, illustrates or elucidates.

(3) In theology, of or relating to the interpretation of Scripture (technically when using or relating to hermeneutics but sometimes used more loosely)

1670s: From the Ancient Greek ἑρμηνευτικός (hermēneutikós) (of, skilled in, interpreting), the construct being hermēneú(ein) (to make clear, interpret (derivative of ἑρμηνεύς (hermēneús) (an interpreter) + -tikos (–tic).  The –tikos suffix was commonly used to form adjectives.  The Greek τικός (-tikos) was derived from the noun τι (-tis) (“one who does” or “related to”).  Typically, when –tikos was appended to a word, it conveyed the sense of “being related to, characterized by, or pertaining to the base word”.  It was used also (n various contexts) to create adjectives that describe qualities or characteristics associated with the base word.  The form in French was herméneutique.  Hermeneutic is a noun & adjective, hermeneuticist & hermeneut are nouns, hermeneutical is an adjective, hermeneutically is an adverb; the noun plural is hermeneutics.

Hermeneutics is now an overarching technical term which can (despite the disapproval of some) be used to describe all or some of the theories and practices of interpretation.  The word started life in academic theology and referred to the interpretation of scripture and biblical scholarship generally but by the early eighteenth century it was used also of the analysis of literature and philosophical texts.  Hermeneutics thus began as a practice which evolved into a formal discipline, the parameters of which have changed as needs arose and can now encompass any aspect of deconstruction, understanding or transmission.  Still most associated by some with scriptural interpretation (with all the controversy that implies), in modern use, hermeneutics is applied to law, philosophy, history or any field in which information is contained in texts (and as the post-modernists told us, “text” exists in many forms beyond the written or spoken word).

Despite the impression given by some sources, the terms hermeneutics and exegesis (from the Ancient Greek ἐξήγησις (exḗgēsis) (interpretation), from ἐξηγέομαι (exēgéomai) (I explain, interpret), the construct being ἐξ (ex-) (out) + ἡγέομαι (hēgéomai) (I lead, guide)) tend not to be used interchangeably, probably because both are elements in the jargon of specialists who field them with the necessary precision.  Both are approaches to the interpretation of texts but they have distinct focuses and differing methods of operation.  Exegesis describes a critical analysis of a text, the purpose being to understand its meaning, the primary focus being the extraction of the original or intended meaning, the historical and cultural context thus a tool of exegesis, undertaken often by the interplay of linguistic analysis and historical research.  Hermeneutics (at least in modern use) casts a wider vista although it too is a discipline built around a theory of interpretation which encompasses a range of principles which can be applied to texts, symbols and any means of communication.  The essence of hermeneutics is that as well as an understanding of original meanings in the context of the time, place and circumstances of their origin, there's also the ongoing process of interpretation which can consider not only previous research but also an understanding of the way interpretation is (and has historically been) influenced by the relationship between the interpreter and the text; the effect of an interpreter's biases (conscious and not), history and culture.  Implicit is this is the need to deconstruct the biases and assumptions inherent in language.  Given all that, although the purists might not approve, the techniques and tools of exegesis can be thought of as a sub-set of those of hermeneutics.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

The source of the word "hermeneutics" was once tangled up with a folk etymology which attributed a link to Hermes, in Greek mythology the son of Zeus and Maia.  Hermes had a troubled and eventful past which included the theft of livestock from the herd of Admetus which grazed in the (admittedly neglectful) care of his brother Apollo and the invention of the lyre which he fashioned from the shell of a tortoise with strings made from the gut of the unfortunate pair of the cattle he’d earlier sacrificed to the twelve gods.  A bit of a hustler, through a complicated series of trades and negotiations, Hermes emerged with the gift to prophesize the future and assumed the role of psychopomp (from the Latin psȳchopompus, from the Ancient Greek ψῡχοπομπός (psūkhopompós or psȳchopompós) (conductor (guide) of souls), the construct being ψῡχή (psūkhḗ) (the soul, mind, spirit) + πομπός (pompós) (guide, conductor, escort, messenger).  It was the psychopomp who was given the task of escorting the souls of the dead to Hades, the psychopomp most familiar in popular culture being the grim reaper.  It’s not clear which of these many qualities and skills have over the last two centuries so appealed to the admirals of the Royal Navy that they chose HMS Hermes as the name of a dozen-odd warships, the Admiralty website blandly noting his role as divine messenger.  That was certainly what gave rise to the old story (which for years appeared in many dictionaries) of Hermes being the etymological source of “hermeneutic”, based on his role in interpreting divine will: Nephele, Amphion, Heracles, Perseus and Odysseus all benefiting from his skills.  Lending credence to that was the observation of more than one of the philosophers of Antiquity that interpretation of text matters because the same collection of words can be used to spread lies as well as truth so the task of Hermes was an important one although, being Hermes, in some of the myths its recounted how he wasn’t above “bending interpretations” to suit his own purposes.

Hermes, Aglauros & Herse in the chamber of Herse (1573), oil on canvas by Paolo Caliari (1528–1588).  The winged staff held by Hermes was the symbol of his position as divine messenger and Caliari depicts the scene in which Hermes has come to seduce the Athenian princess Herse.  Her sister Aglauros (a jealous type), attempts to prevent him entering her chamber but with a touch of his staff he will transform her into black stone and take what he wants.  Herse is shown apparently sanguine about her sister's sad fate; perhaps it was a difficult family.  It's a rarely painted subject and is from the epic-length Metamorphoses, by the Roman Poet Ovid (Publius Ovidius Naso; 43 BC–17 AD)

The connection with the sometimes dastardly Hermes is obviously an attractive tale but etymologists have concluded the true origin of "hermeneutic" lies in forms related to the Ancient Greek ἑρμηνεύω (hermēneuō) (translate, interpret), from ἑρμηνεύς (hermeneus) (translator, interpreter), of uncertain origin.  As ἑρμηνεία (hermeneia) (interpretation, explanation), it appears in the works of Aristotle (384-322 BC) which are among the oldest surviving philosophical texts in which appears the origins of textual analysis and the theoretical underpinning of the relationship between language and logic.

Sling

Sling (pronounced sling)

(1) A (sometimes improvised) device for hurling stones or other missiles, constructed typically by the use of a short strap with a long string at each end, operated by placing the missile in the strap, and, holding the ends of the strings in one hand, whirling the instrument around in a circle and releasing one of the strings to discharge the missile; often called a slingshot (or sling-shot).

(2) A bandage used to suspend or support an injured part of the body, most commonly in an arrangement suspended from the neck to support an injured arm or hand.

(3) A strap, band, or the like, forming a loop by which something is suspended or carried, as a strap attached to a rifle and passed over the shoulder.

(4) As sling-back, a design used for woman’s shoes which uses an exposed, usually thin strap which wraps around the ankle.

(5) A rope, chain, net, etc, used for hoisting freight or other items or for holding them while being hoisted.

(6) An act or instance of slinging.

(7) In nautical use, a chain or halyard for supporting a hoisting yard (an in the plural (as slings), the area of a hoisting yard to which such chains are attached; the middle of a hoisting yard.

(8) To throw, cast, or hurl; fling, as from the hand.

(9) To place in or secure with a sling to raise or lower; to raise, lower, etc by such means; to hang by a sling or place so as to swing loosely.

(10) To suspend.

(11) An iced alcoholic drink, typically containing gin, water, sugar, and lemon or lime juice.

(12) In mountaineering, a loop of rope or tape used for support in belays, abseils, etc.

(13) A young or infant spider, such as one raised in captivity or those in labs used in scientific or industrial research (a shortening of s(pider)ling).

(14) In the sport of badminton, carrying the shuttle on the face of the racquet rather than hitting it cleaning (penalized as a foul).

1175–1225: From the Middle English noun slynge (hand-held implement for throwing stones) & verb slyngen (past tense slong, past participle slungen & slongen) (to knock down" using a sling (and by the mid-thirteenth century “to throw, hurl, fling, especially if using a sling), probably from the Old Norse slyngja & slyngva (to hurl, to fling), from the Proto-Germanic slingwaną (to worm, twist) which was cognate with the Middle Low German slinge (a sling), the Old High German slingan and the Old English slingan (to wind, twist) and etymologists speculate that while the Middle English noun may be derived from the verb, the sense of “strap, hoist” may be of distinct (an uncertain) origin.  The Old English slingan (to wind, twist) came from the same source and comparable European forms include the German schlingen (to swing, wind, twist), the Old Frisian slinge, the Middle Dutch slinge and the Danish and Norwegian slynge, from the primitive Indo-European slenk (to turn, twist) which may be compared with the Welsh llyngyr (worms, maggots), the Lithuanian sliñkti (to crawl like a snake) and the Latvian slìkt (to sink).  The Oxford English Dictionary (OED) approved the past tense slung but not slang.  Sling is a noun & verb, slinger is a noun, slinging & slung are verbs and slinged is a verb & adjective; the noun plural is slings.

The notion of the verb was doubtlessly that of the missile being twisted and twirled before it is released and the stone or piece of metal hurled was by the late fourteenth century known as a sling-stone, the older English word for which was lithere, from the Old English liþere (related to leather), the connection being the strips of tanned animal hide used in slings.  Etymologists note the likely influence of Low German cognates in the sense development in English, the use to describe a “loop for lifting or carrying heavy objects” documented since the early fourteenth century and the “leather shoulder strap for a musket or other long-arm” was in use by at least 1711.  As pieces of fabric used to support injured arms, there evidence of use dating back thousands of years but such things seem formally to have been called slings only after the 1720s, the earlier medical word in Middle English for a “sling or supporting loop used in treating dislocations”, although there was also the early fifteenth century stremb & suspensorie, from the Medieval Latin stremba.  The slingshot (also sling-shot or hand-catapult) dates from 1849 and although it seems likely to have previously been in oral use, it’s not documented as a verb until 1969.  The slung-shot, first recorded in 1848, was a rock wrapped in a sling, used as a weapon by the criminal class and those living in rough neighborhoods.

Separamadu Lasith Malinga (b 1983), a Sri Lankan cricketer and right-arm fast bowler who was known as "Slinga Malinga" because of his unusual delivery, often referred to as a "sling action".

As a battlefield weapon, the sling is ancient and has endured (often in improvised form) to this day because it’s simple, reliable and can readily be fashioned from whatever falls to hand.  As projectiles, rocks can be lethal if delivered with force and in many environments (include urban), ammunition is effectively limitless.  In Antiquity, the armies of Greece, Rome & Carthage all had units of slingers attached to their infantry formations and used continued into the sixteenth century when the first grenades were developed.  There’s a political aspect too, the Palestinian resistance fighters gaining notably more international sympathy when they restricted their weapons to stones and slings rather than guns and bombs.  The sweetened, flavored liquor drink known as the sling was a creation of US English, dating from 1792, the origin mysterious although it may have been from the notion of “throwing back” a drink or linked with the German schlingen (to swallow).  In the nineteenth century, it was used also as a verb in the sense “to drink slings”.  The noun gun-slinger, although now associated with the Hollywood version of the nineteenth century American west, is documented only since 1916 and sling hash was US slang for a waiter or waitress, especially one employed at a lunch counter or cheap restaurant. In Australian slang a sling was a (1) a part of one’s wages paid in physical cash, thereby avoiding taxation and (2) that part of a business’s turnover not entered in the transactional record, again as a form of tax evasion.  It picked up- on the earlier use of sling to mean “to sell, peddle, or distribute something (often drugs, sex etc) illicitly, e.g. drugs, sex, etc.).  A rare variation was undersling (to sell with an implication of illegality) and that presumably was for emphasis, being a blend of “under the table” and “sling”.

Lindsay Lohan in open-toed slingbacks, New York City, April 2006.

Slingback shoes are so-named for the distinctive ankle strap which crosses around the back and sides of the ankle and heel.  In this it’s a style distinct from a conventional arrangement in which a strap completely encircles the ankle.  Produced in a variety of heel heights and in open & closed-toe styles, most slingbacks are made with a low vamp little different from those with enclosed heels.  In a sense, the slingback shoe is related to the many types of sandal but is almost always more formal.  To accommodate different ankle sizes, slingback straps are almost always of adjustable length, typically with a buckle and such is the design that it’s rarely necessary for the wearer to re-buckle after the first fitting.  In that sense, slingbacks are effectively slip-ons.

Two Singapore Slings.

The Singapore sling cocktail said to have been invented in 1915, by a bartender at Raffles Hotel’s (named after Sir Stamford Raffles (1781–1826), a colonial official who under the Raj was a notable figure in the early development of Singapore) Long Bar.  Selling sometimes a thousand a day during the peak season, the current price of a Singapore sling (including taxes) is SGD$46 (US$34) so the Long Bar’s cash flow is usually positive.  The unusual story of its origin is also a tale of one of the Far East’s early contributions to women’s rights because although the European men in the Long Bar coped with the heat & humidity with gin & tonics or whisky & sodas, they didn’t approve of women drinking alcohol in public places so they were served iced teas or fruit juices.  However, although it’s not recorded where it was a product of feminist agitation or local initiative, a bartender created a drink visually indistinguishable from the fruit juices usually served but which was actually a cocktail infused with gin, cherry liqueur & grenadine, the latter chosen for the pinkish-red hue it produced, something said to lend it some “feminine appeal”.  Thus was born the Singapore Sling which, more than a century later remains a symbol of the city-state although there have been many variations over the years including the addition of ingredients such as lime, pineapple juice, Cointreau or Benedictine liqueur.

The Singapore Sling Chicane in its original form (left) and before & after (2012-2013, right).

Conducted on a street circuit the Singapore Grand Prix was added to the Formula One (F1) calendar in 2008 and is notable as the first ever night time Grand Prix, a wise move in the equatorial zone.  Although regarded as one of the more challenging of the street circuits, the city-state had previously staged motor-racing events and they were conducted on an a narrow and treacherous course called the Thomson Road Grand Prix circuit, created overnight from public roads which offered almost no run-off areas and featured monsoon drains, bus stops, and lampposts, all dangerously close to the racing line which itself was marked by the oil trails left by the cars, trucks and buses which usually percolated around.  More than one driver called the circuit the “most dangerous in the world”.  The racing however was good, the original Grand Prix on the course run in 1961 under Formula Libre rules (much more interesting than the current, dull Formula One cars) and the events between 1966-1973 were usually Formula Two (F2) events but by 1973 Singapore had developed to such an extent the organization was just too disruptive and the safety concerns about Thomson Road were not merely theoretical because there had been injuries and deaths.  However, in 2008 the Marina Bay Street Circuit was designed and despite being regarded as “difficult”, it conformed to all modern safety requirements.  Notably, it contained 23 corners, more than any other on the calendar and by far the most famous was turn 10 which attracted such interest it was divided by analysts into 3 smaller turns (10a, 10b, & 10c).  The corner was called the Singapore Sling Chicane.

Lindsay Lohan, 2009 Singapore Grand Prix.

It was well-named because between turns 9 & 10, F1 cars were travelling at around 170 mph (273 km/h) and the Singapore Sling was defined with raised kerbing which, it hit at speed would literally launch a car into the air if the driver varied by less than an inch (25 mm) from the ideal line.  One driver called them “little tortoises that would wreck the car if you get something wrong” and after many complaints from various drivers the height of the kerbing was reduced.  However, that only reduced the danger they posed and crashes continued so in 2010 Turn 10 was modified but there were still airborne adventures and broken cars still littered the chicane at every event.  Physicists even ran the number through one of the super-computers used usually to model the climate or simulate thermo-nuclear weapons and determined that if a F1 machine hit “a tortoise” at racing speed, it was guaranteed to hit the wall.  Accordingly, in 2013 Turn 10 became just a left-handed turn instead of the left / right / left format of the notorious Singapore Sling Chicane.  That in itself was unusual because the Fédération Internationale de l'Automobile (the FIA; the International Automobile Federation which is international sport’s dopiest regulatory body) has for decades adored chicanes to the point of fetishism, such is their desire to make racing as slow and processional as possible.  In recent seasons however, F1 has become so predictably processional, there have been calls to bring back the Singapore Sling Chicane and given nobody has come up with a better suggestion to make the competition interesting, it may be worth considering.  Of course, they could change the rules relating to the cars and the adoption of large capacity hydrogen-burning internal combustion engines would be a good start. 

Boulle

Boulle (pronounced bool)

(1) In woodworking, furniture design, cabinet making and bibelots, denoting or relating to a type of marquetry of patterned inlays of brass and tortoiseshell (and occasionally other metals such as pewter or silver), widely used in French (and later Italian) furniture from the late-seventeenth century.

(2) Something ornamented with such marquetry; furniture having ornamentation of this kind.

Circa 1680s: Named after André Charles Boulle (1642–1732), the French cabinet-maker much associated with the style although Boulle was noted also for his work in the intarsia (an Italian form of decorative wood inlaying (and (in knitting) a design resembling a mosaic)) of wood.  The alternative spellings are buhl and the less common boule; Boulle (and buhl) are the common short forms for the product (often with an initial capital letter) but among historians of furniture, antique dealers etc, boullework, boulle work & boulle-work are all used as descriptors.  Boulle is a noun & proper noun and an adjective, the verb form usually spelled bouled; the noun plural is boulles.

Armoire (circa 1700) by André-Charles Boulle, Royal Collection Trust, London.

Variation of the type of marquetry which came to be known as boulle work had been around for centuries before it was brought to an extraordinary standard fineness and intricracy by French cabinetmaker André Charles Boulle (1642–1732).  His most memorable creations were veneered furniture with tortoiseshell inlaid primarily with brass, pewter and silver, his elaborate designs often incorporating arabesques.  The large pieces by Boulle and his imitators are a staple of museums and the high-end of antique market but the technique was used also on countless bibelots.  Those personally crafted by Boulle are the most prized but because (1) the sheer volume of the eighteenth and nineteenth century imitations and (2) Boulle not signing or imposing some verifiable marking, it can at the margins be difficult definitively authenticate the works.  For this reason, the sign “attributed to André-Charles Boulle” is often seen in museum collections and is not unknown in antique shops.

Pair of oak cabinets by Pierre Garnier (circa 1726-1806) a Master Ébéniste, veneered with ebony and boulle marquetry in brass, pewter and tortoiseshell, representing a later neoclassical rendering of the Boulle technique, Royal Collection Trust, London.

Boulle was appointed furniture-maker, gilder and sculptor to Louis XIV (1638–1715; le Roi Soleil (the Sun King), King of France 1643-1715) and his work adorned the palaces and other royal places of the L'Ancien Régime but most of the furniture in the Royal Collection made by, or attributed to, Boulle was later acquired by George IV (1762–1830; King of the UK 1820-1830).  A Francophile and noted for the extravagance of his tastes, the king had been furnishing the royal palaces with French furniture since the 1780s and this habit he was able to indulge more and more after the French Revolution (1789) because, for a variety of reasons, in the aftermath of that and during the Napoleonic years, much more fine French furniture came onto the market, much of it shipped to England.

A boulle tortoise shell inkwell with brass inlays, circa 1870.

Marquetry is the use of small pieces of different materials (including burl timber, tortoiseshell, pewter, silver, brass, horn, mother-of-pearl) to create elaborate designs inlaid upon furniture.  So skilled was Boulle at pictorial marquetry he became known as a “painter in wood” but it was his use of tortoiseshell and brass that made his reputation and established him as a favourite of royalty and the nobility.  Pewter or brass inlay on tortoiseshell was known as premier-partie, while tortoiseshell inlay on brass or pewter was contre-partie but the most sumptuous pieces included mother-of-pearl, stained horn and dyed tortoiseshell.

Beetle

Beetle (pronounced beet-l)

(1) Any of numerous insects of the order Coleoptera, having biting mouthparts and characterized by hard, horny forewings modified to form shell-like protective elytra forewings that cover and protect the membranous flight wings.

(2) Used loosely, any of various insects resembling true beetles.

(3) A game of chance in which players attempt to complete a drawing of a beetle, different dice rolls allowing them to add the various body parts.

(4) A heavy hammering or ramming instrument, usually of wood, used to drive wedges, force down paving stones, compress loose earth etc.

(5) A machine in which fabrics are subjected to a hammering process while passing over rollers, as in cotton mills; used to finish cloth and other fabrics, they’re known also as a “beetling machine”

(6) To use a beetle on; to drive, ram, beat or crush with a beetle; to finish cloth or other fabrics with a beetling machine.

(7) In slang, quickly to move; to scurry (mostly UK), used also in the form “beetle off”.

(8) Something projecting, jutting out or overhanging (used to describe geological formation and, in human physiology, often in the form beetle browed).

(9) By extension, literally or figuratively, to hang or tower over someone in a threatening or menacing manner.

(10) In slang, the original Volkswagen and the later retro-model, based on the resemblance (in silhouette) of the car to the insect; used with and without an initial capital; the alternative slang “bug” was also analogous with descriptions of the insects.

Pre 900: From the late Middle English bittil, bitil, betylle & bityl, from the Old English  bitula, bitela, bītel & bīetel (beetle (and apparently originally meaning “little biter; biting insect”)), from bēatan (to beat) (and related to bitela, bitel & betl, from bītan (to bite) & bitol (teeth)), from the Proto-West Germanic bitilō & bītil, from the Proto-Germanic bitilô & bītilaz (that which tends to bite, biter, beetle), the construct being bite +‎ -le.  Bite was from the Middle English biten, from the Old English bītan (bite), from the Proto-West Germanic bītan, from the Proto-Germanic bītaną (bite), from the primitive Indo-European bheyd- (split) and the -le suffix was from the Middle English -elen, -len & -lien, from the Old English -lian (the frequentative verbal suffix), from the Proto-Germanic -lōną (the frequentative verbal suffix) and was cognate with the West Frisian -elje, the Dutch -elen, the German -eln, the Danish -le, the Swedish -la and the Icelandic -la.  It was used as a frequentative suffix of verbs, indicating repetition or continuousness.  The forms in Old English were cognate with the Old High German bicco (beetle), the Danish bille (beetle), the Icelandic bitil & bitul (a bite, bit) and the Faroese bitil (small piece, bittock).

In architecture, what was historically was the "beetle brow" window is now usually called "the eyebrow".  A classic example of a beetle-brow was that of Rudolf Hess (1894–1987; Nazi deputy führer 1933-1941).  

Beetle in the sense of the tool used to work wood, stonework, fabric etc also dates from before 900 and was from the Middle English betel & bitille (mallet, hammer), from the Old English bītel, bētel & bȳtel which was cognate with the Middle Low German bētel (chisel), from bēatan & bētan (beat) and related to the Old Norse beytill (penis).  The adjectival sense applied originally to human physiology (as beetle-browed) and later extended to geological formations (as a back-formation of beetle-browed) and architecture where it survives as the “eyebrow” window constructions mounted in sloping roofs.  The mid-fourteenth century Middle English bitelbrouwed (grim-browed, sullen (literally “beetle-browed”)) is thought to have been an allusion to the many beetles with bushy antennae, the construct being the early thirteenth century bitel (in the sense of "sharp-edged, sharp" which was probably a compound from the Old English bitol (biting, sharp) + brow, which in Middle English meant "eyebrow" rather than "forehead."  Although the history of use in distant oral traditions is of course murky, it may be from there that the Shakespearean back-formation (from Hamlet (1602)) in the sense of "project, overhang" was coined, perhaps from bitelbrouwed.  As applied to geological formations, the meaning “dangerously to overhang cliffs etc” dates from circa 1600.   The alternative spellings bittle, betel & bittil are all long obsolete.  Beetle is a noun & verb & adjective, beetled is a verb, beetling is a verb & adjective and beetler is a noun; the noun plural is beetles.

Gazing back.

Even before he went mad (something of a calling among German philosophers) Friedrich Nietzsche (1844–1900) would warn the impressionable: “And if you gaze for long into an abyss, the abyss gazes also into you.”  In some European towns, gaze for long at the houses and Rudolf Hess also gazes at you.  Attending the first Nuremberg Trial (1945-1946) as a journalist, the author Rebecca West (1892–1983) perceived an abyss in Hess, writing he was “…so plainly mad… He looked as if his mind had no surface, as if every part of it had been blasted away except the depth where the nightmares lived.”  Imprisoned for life (Count 1: Conspiracy & Count 2: Crimes against peace) by the IMT (International Military Tribunal), Hess would spend some 46 years in captivity and when in 1987 he took his own life, he was the last survivor of the 21 who has stood in the dock to receive their sentences.  Opinion remains divided over whether Hess was “mad” in either the clinical or legal sense but his conduct during the trial and what is known of his decades in Berlin’s Spandau prison (the last 20-odd years as the vast facility’s sole inmate) does suggest he was at least highly eccentric.

The Beetle (Volkswagen Type 1)

First built before World War II (1939-1945), the Volkswagen (the construct being volks (people) + wagen (car)) car didn’t pick up the nickname “beetle” until 1946, the allied occupation forces translating it from the German Käfer and it caught on, lasting until the last one left a factory in Mexico in 2003 although in different places it gained other monikers, the Americans during the 1950s liking “bug” and the French coccinelle (ladybug) and as sales gathered strength around the planet, there were literally dozens of local variations, the more visually memorable including: including: bintus (Tortoise) in Nigeria, pulga (flea) in Colombia, ඉබ්බා (tortoise) in Sri Lanka, sapito (little toad) in Perú, peta (turtle) in Bolivia, folcika (bug) in Bosnia and Herzegovina, kostenurka (turtle) in Bulgaria, baratinha (little cockroach) in Cape Verde, poncho in Chile and Venezuela. buba (bug) in Croatia, boblen (the bubble), asfaltboblen (the asphalt bubble), gravid rulleskøjte (pregnant rollerskate) & Hitlerslæden (Hitler-sled) in Denmark. cepillo (brush) in the Dominican Republic, fakrouna (tortoise) in Libya, kupla (bubble) & Aatun kosto (Adi's revenge) in Finland, cucaracha (cockroach) in Guatemala, El Salvador and Honduras, Kodok (frog) in Indonesia, ghoorbaghei (قورباغه ای) (frog) in Iran, agroga عكروكة (little frog) & rag-gah ركـّة (little turtle) in Iraq, maggiolino (maybug) in Italy, kodok (frog) in Malaysia, pulguita (little flea) in Mexico and much of Latin America, boble (bubble) in Norway, kotseng kuba (hunchback car) & boks (tin can) in the Philippines, garbus (hunchback) in Poland, mwendo wa kobe (tortoise speed) in Swahili and banju maqlub (literally “upside down bathtub”) in Malta.

A ground beetle (left), a first generation der Käfer (the Beetle, 1939-2003) (centre) and an "New Beetle" (1997-2011).  Despite the appearance, the "New Beetle" was of front engine & front-wheel-drive configuration, essentially a re-bodied Volkswagen Golf.  The new car was sold purely as a retro, the price paid for the style, certain packaging inefficiencies. 

A handy (and potentially life-saving) accessory for wartime KdF-Wagens was a passenger-side mount for a MP 40/41 Maschinenpistole (submachine gun), usually dubbed the Schmeisser by Allied troops on the basis German weapons designer Hugo Schmeisser (1884–1953) was responsible for the earlier and visually similar MP 18 (the world’s first mass-produced submachine gun).  Although he was not involved in the development of the MP 40, that weapon did use a magazine produced in accordance with one of his patents.

The Beetle (technically, originally the KdF-Wagen and later the Volkswagen Type 1) was one of the products nominally associated with the Nazi regime’s Gemeinschaft Kraft durch Freude (KdF, “Strength Through Joy”), the state-controlled organization which was under the auspices of the Deutsche Arbeitsfront (German Labor Front) which replaced the independent labor unions.  Operating medical services, cruise liners and holiday resorts for the working class, the KdF envisaged the Volkswagen as a European Model T Ford in that it would be available in sufficient numbers and at a price affordable by the working man, something made easier still by the Sparkarte (savings booklet) plan under which a deposit would be paid with the balance to be met in instalments.  Once fully paid, a Volkswagen would be delivered.  All this was announced in 1939 but the war meant that not one Volkswagen was ever delivered to any of those who diligently continued to make their payments as late as 1943.  Whether, even without a war, the scheme could have continued with the price set at a politically sensitive 990 Reichsmarks is uncertain.  That was certainly below the cost of production and although the Ford Model T had demonstrated how radically production costs could be lowered once the efficiencies of mass-production reached critical mass, there were features unique to the US economy which may never have manifested in the Nazi system, even under sustained peace although, had the Nazis won the war, from the Atlantic to the Urals they'd have had a vast pool of slave labor, a obvious way to reduce unit labor costs.  As it was, it wasn’t until 1964 that some of the participants in the Sparkarte were granted a settlement under which they received a discount (between 9-14%) which could be credited against a new Beetle.  Inflation and the conversion in 1948 from Reichsmark to Deutschmark make it difficult accurately to assess the justice of that but the consensus was Volkswagen got a good deal.  The settlement was also limited, nobody resident in the GDR (The German Democratic Republic, the old East Germany (1949-1990)) or elsewhere behind the iron curtain received even a Reichspfennig (cent).

Small, life-size & larger than life: A scale model (left), a 1955 Volkswagen Beetle (centre) and the “Huge Bug”, on the road with the 1959 Cabriolet used as a template.

Produced or assembled around the world between 1938-2003, over 21.5 million Beetles were made and there were also untold millions of scale models, ranging from small, colorful molded plastic toys distributed in cereal boxes (an early form of “indirect marketing” to children) through the ubiquitous “Matchbox Toys” to some highly detailed and expensive renditions, some powered by electric motors.  However, as far as in known, there's been only one “up-scaled” Beetle and so impressive was it in execution, until seen with objects (ideally a standard Beetle) to give some sense of the size, it’s not immediately obvious the thing is some 40% bigger.  While it may be tempting to call this a “Super Beetle” that would only confuse because the factory applied that label to a version introduced in 1970 and customers nick-named those “Super Bug” so that’s taken too; maybe “Big Bug” is best although the builders liked “Huge Bug”.

The Huge Bug was created by a Californian father and son team who disassembled a 1959 Beetle Cabriolet so the relevant components could be scanned and digitized, enabling versions 40% larger to be fabricated.  Built on the chassis of a Dodge Magnum, mechanical components were carried over so the Huge Bug features a specification which would have astonished Germans (or anyone else) in 1957, including a 345 cubic inch (5.7 litre) Hemi V8, automatic transmission, power steering, heated seats, air conditioning & power windows.  Not unexpectedly, whenever parked, the Huge Bug attracts those wanting a unique backdrop for selfies.  If the Huge Bug seems too conventional (if large) an approach, others have allowed their imagination to wander in other directions.

Herbie, the love bug

Lindsay Lohan (left) among the Beetles (centre) on the red carpet for the Los Angeles premiere of Herbie Fully Loaded (2005), El Capitan Theater, Hollywood, Los Angeles, 19 June 19, 2005.  The Beetle (right) was one of the many replica “Herbies” in attendance and, on the day, Ms Lohan (using the celebrity-endorsed black Sharpie) autographed the glove-box lid, removed for the purpose.

In a Beetle it’s a simple task quickly to remove and re-fit a lid but unfortunately it was upside down when signed.  Autographs on glove-box lids (and other parts) are a thing and the most famous (and numerous) are those of Carroll Shelby (1923–2012) on Shelby American AC Cobras and Mustangs.  Many are authentic because for a donation to the Shelby foundation (typically around US$250) an owner could send to Shelby American headquarters in California a lid with a SSAE (stamped, self-addressed envelope) and it would come back duly signed and with a letter of authenticity (though one owner noted dryly the felt pen (silver ink) he’d enclosed wasn’t returned.  There are many slight variations in the signatures which hints they were done by hand and not an auto-pen although those that differ most are the ones signed while the lid was fixed to the car; for most it’s an unnatural action to sign on other than a flat, horizontal surface.  There are also some of questionable provenance, not all of which are on Cobra replicas built long after Carroll Shelby’s death and “Carroll Shelby glove-box signature vinyl transfer tapes” are available on-line in black, white and silver for as little as US$6.00.  Beware of imitations one might say but given there are over 50,000 “imitation” Cobras against a thousand-odd originals, the fake signature industry is sort of in the same spirit.

One of the cars used in the track racing sequences, now on display in the Peterson Automotive Museum on Wilshire Boulevard, Los Angeles, California (left), a Disney Pictures promotional image (centre) and a Herbie “replica” (with glove-box lid signed by Lindsay Lohan) built on a modified 1964 Beetle (right).

Before the release in 2005 of Herbie: Fully Loaded, following the first "Herbie" film (The Love Bug (1968)), there had been three sequels and a television series so the ecosystem of Herbie replicas (clones, tributes etc) was well-populated and as a promotional gimmick Disney Pictures invited fans to bring their replicas to line the red carpet at the Los Angeles premiere.  Producing a “true” Herbie replica is technically possible but not all will be the same because even within each film there were variations in the appearance because a number of Beetles were required for the filming with not all identical in every visual aspect.  In post-production, there is a “continuity editor” who is tasked with removing or disguising such inconsistencies but minor details, especially if not in any way significant, often slip through something which delights the film obsessives who curate sites documenting the “errors”.  Among Beetle (especially the pre 1968 models) collectors there’s a faction of originality police (as uncompromising as any found in the communities patrolling vintage Ferraris, Corvettes, Jaguars, Porsches and such) and when the Herbie “replica” (above right) was offered for sale (as a “Herbie-Style 1964 Volkswagen Beetle Sunroof Sedan”) they were there to pounce, noting:

(1) The last year for the Golde folding sunroof was 1963, 1964 Sunroof Sedans fitted with a steel, sliding-roof.  The consensus was either the roof from an earlier Sunroof Sedan was spliced on or a hole was cut for salvaged Golde assembly to be installed.  Neither would be technically difficult for someone with the parts and skill but an inspection would be required to know which and on the basis of the photographs the work had been done well.

(2) The hood (“bonnet” over the frunk) was from an earlier model (with a pre-1963 Wolfsburg crest).

(3) The licence plate light was from 1963 (the updated engine and conversion to 12-volt electrics (both common in early Beetles) were disclosed in the sales blurb).

(4) The radio antenna was on the driver’s side whereas in the film it appears on the passenger’s side and there were many detail differences (decals and such) but there were inconsistencies also in the film.

Herr Professor Porsche

Herr Professor Ferdinand Porsche (1875–1951) didn't exactly "invent" the concept of the Beetle but he was much involved in the design although Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) claimed to be the one who insisted on the use of an air-cooled engine because "not every rural doctor has a garage".  Porsche's appointment as a professor was a personal gift from the Führer who created them (he made his personal photographer a professor!) about as freely as he would later churn out Field Marshals.  There were many Volkswagens produced during the war but all were delivered either to the military or the Nazi Party organization where they were part of the widespread corruption endemic to the Third Reich, the extent of which wasn’t understood until well after the demise of the regime.  The wartime models were starkly utilitarian and this continued between 1945-1947 when production resumed to supply the needs of the Allied occupying forces, the bulk of the output being taken up by the British Army, the Wolfsburg factory being in the British zone.  As was the practice immediately after the war, the plan had been to ship the tooling to the UK and begin production there but the UK manufacturers, after inspecting the vehicle, pronounced it wholly unsuitable for civilian purposes and too primitive to appeal to customers.  Accordingly, the factory remained in Germany and civilian deliveries began in 1947, initially only in the home market but within a few years, export sales were growing and by the mid-1950s, the Beetle was a success even in the US market, something which must have seem improbable in 1949 when two were sold.  The platform proved adaptable too, the original two-door saloon and cabriolet augmented by a van on a modified chassis which was eventually built in a bewildering array of body styles (and made famous as the Kombi and Microbus (Type 2) models which became cult machines of the 1960s counter-culture) and the stylish, low-slung Karmann-Ghia (the classic Type 14 and the later Type 34 & Type 145 (Brazil), sold as a 2+2 coupé and convertible.  Later there would be attempts to use more modern body styling while preserving the mechanical layout (the Type 3, 1961-1973 and Type 4 (411/412), 1968-1974) but the approach was by the early 1970s understood to be a dead end although the concept was until 1982 pursued by Volkswagen's Brazilian operation. 

Ferdinand Porsche explaining the Beetle to Adolf Hitler during the ceremony marking the laying of the foundation stone at the site of the Volkswagen factory, Fallersleben, Wolfsburg in Germany's Lower Saxony region, 26 May 1938 (which Christians mark as the Solemnity of the Ascension of Jesus Christ, commemorating the bodily Ascension of Christ to Heaven) (left).  The visit would have been a pleasant diversion for Hitler who was at the time immersed in the planning for the Nazi's takeover of Czechoslovakia and later the same day, during a secret meeting, the professor would display a scale-model of an upcoming high-performance version (right). 

The Beetle also begat what are regarded as the classic Porsches (the 356 (1948-1965), the 911 (1964-1998) and 912 (1965-1969 & 1976)).  Although documents filed in court over the years would prove Ferdinand Porsche’s (1875-1951) involvement in the design of the Beetle revealed not quite the originality of thought that long was the stuff of legend (as a subsequent financial settlement acknowledged), he was attached to the concept and for reasons of economic necessity alone, the salient features of the Beetle (the separate platform, the air-cooled flat engine, rear wheel drive and the basic shape) were transferred to the early post-war Porsches and while for many reasons features like liquid cooling later had to be adopted, the basic concept of the 1938 KdF-Wagen is still identifiable in today’s 911s.  The Beetle had many virtues as might be surmised given it was in more-or-less continuous production for sixty-five years during which over 20 million were made.  However, one common complaint was the lack of power, something which became more apparent as the years went by and average highway speeds rose.  The factory gradually increased both displacement & power and an after-market industry arose to supply those who wanted more, the results ranging from mild to wild.  One of the most dramatic approaches was that taken in 1969 by Emerson Fittipaldi (b 1946) who would later twice win both the Formula One World Championship and the Indianapolis 500.

The Fittipaldi 3200

Team Fittipaldi in late 1969 entered the Rio 1000 km race at the Jacarepagua circuit, intending to run a prototype with an Alfa Romeo engine but after suffering delays in the fabrication of some parts, it was clear there would be insufficient time to prepare the car.  No other competitive machine was immediately available so the decision was taken to improvise and build a twin-engined Volkswagen Beetle, both car and engines in ample supply, local production having begun in 1953.  On paper, the leading opposition (Alfa Romeo T33s, a Ford GT40 and a Lola T70 was formidable but the Beetle, with two tuned 1600 cm³ (98 cubic inch) engines, would generate some 400 horsepower in a car weighing a mere 407kg (897 lb) car.  Expectations weren't high and other teams were dismissive of the threat yet in qualifying, the Beetle set the second fastest time and in the race proved competitive, running for some time second to the leading Alfa Romeo T33 until a broken gearbox forced retirement.

Fittipaldi 3200, Interlagos, 1969.  The car competed on Pirelli CN87 Cinturatos (which were for street rather than race-track use) tyres which was an interesting choice but gearbox failures meant it never raced long enough for their durability to be determined.

The idea of twin-engined cars was nothing new, Enzo Ferrari (1898-1988) in 1935 having entered the Alfa Romeo Bimotor in the Grand Prix held on the faster circuits.  At the time a quick solution to counter the revolutionary new Mercedes-Benz and Auto-Union race cars, the Bimotor had one supercharged straight-eight mounted at each end, both providing power to the rear wheels.  It was certainly fast, timed at 335 km/h (208 mph) in trials and on the circuits it could match anything in straight-line speed but its Achilles heel was that which has beset most twin-engined racing cars, high fuel consumption & tyre wear and a tendency to break drive-train components.  There were some successful adoptions when less powerful engines were used and the goal was traction rather than outright speed (such as the Citroën 2CV Sahara (694 of which were built between 1958-1971)) but usually there were easier ways to achieve the same thing.  Accordingly, while the multi-engine idea proved effective (indeed sometimes essential) when nothing but straight line speed was demanded (such as land-speed record (LSR) attempts or drag-racing), in events when corners needed to be negotiated, it proved a cul-de-sac.  There was certainly potential as the handful of "Twinis" (twin-engined versions of the BMC (British Motor Corporation) Mini (1959-2000) built in the 1960s demonstrated.  The original Twini had been built by constructor John Cooper (1923–2000 and associated with the Mini Cooper) after he'd observed a twin-engined Mini-Moke (a utilitarian vehicle based on the Mini's platform) being tested for the military.  Cooper's Twini worked and was rapid but after being wrecked in an accident (not directly related to the novel configuration), the project was abandoned.   

Still, in 1969, Team Fittipaldi had nothing faster available and while on paper, the bastard Beetle seemed unsuited to the task as the Jacarepagua circuit then was much twistier than it would become, it would certainly have a more than competitive  power to weight ratio, the low mass likely to make tyre wear less of a problem.  According to Brazilian legend, in the spirit of the Q&D (quick & dirty) spirit of the machines hurried assembly, after some quick calculations on a slide-rule, the design process moved rapidly from the backs of envelopes to paper napkins at the Churrascaria Interlagos Brazilian Barbecue House where steaks and red wine were ordered.  Returning to the workshop, most of the chassis was fabricated against chalk-marks on garage floor while the intricate linkages required to ensure the fuel-flow to the four Weber DC045 carburetors were constructed using cigarette packets as templates to maintain the correct distance between components.  In the race, the linkages performed faultlessly.

Fittipaldi 3200: The re-configuration of the chassis essentially transformed the rear-engined Beetle into a mid-engined car, the engines between the driver and the rear-axle line, behind which sat the transaxle.  

The chassis used a standard VW platform, cut just behind the driver’s seat where a tubular sub-frame was attached.  The front suspension and steering was retained although larger Porsche drum brakes were used in deference to the higher speeds which would be attained.  Remarkably, Beetle type swing axles were used at the rear which sounds frightening but these had the advantage of providing much negative camber and on the smooth and predictable surface of a race-track, especially in the hands of a race-driver, their behavior would not be as disconcerting as their reputation might suggest.  Two standard 1600cm³ Beetle engines (thus the 3200 designation) were fitted for the shake down tests and once the proof-of-concept had been verified, they were sent for tuning, high-performance Porsche parts used and the displacement of each increased to 2200cm³ (134 cubic inch).  The engines proved powerful but too much for the bottom end, actually breaking a crankshaft (a reasonable achievement) so the stroke was shortened, yielding a final displacement only slightly greater than the original specification while maintaining the ability to sustain higher engine speeds.

Fittipaldi 3200 (1969) schematic (left) and Porsche 908/01 LH Coupé (1968–1969) (right): The 3200's concept of a mid-engined, air-cooled, flat-eight coupe was essentially the same as the Porsche 908 but the Fittipaldi 3200's added features included drum brakes, swing axles and a driver's seat which doubled as the fuel tank.  There might have been some drivers of the early (and lethal) Porsche 917s who would have declined an offer to race the 3200, thinking it "too dangerous".

The rear engine was attached in a conventional arrangement through a Porsche five-speed transaxle although first gear was blanked-off (shades of the British trick of the 1950s which discarded the "stump-puller" first gear to create a "close ratio" three-speed box) because of a noted proclivity for stripping the cogs while the front engine was connected to the rear by a rubber joint with the crank phased at 90^o to the rear so the power sequenced correctly.  Twin oil coolers were mounted in the front bumper while the air-cooling was also enhanced, the windscreen angled more acutely to create at the top an aperture through which air could be ducted via flexible channels in the roof.   Most interesting however was the fuel tank.  To satisfy the thirst of the two engines, the 3200 carried 100 litres (26.4 (US) / 22 (Imperial) gallons) of a volatile ethanol-based cocktail in an aluminum tank which was custom built to fit car: It formed the driver’s seat!

Incongruity: The Beetle and the prototypes, Interlagos, 1969 

In the Rio de Janeiro 1000 kilometre race on the Guanabara circuit, the 3200, qualified 2^nd and ran strongly in the race, running as high as second, the sight of a Beetle holding off illustrious machinery such as a Porsche special, a Lola-Chevrolet R70, and a Ford GT40, one of motorsport’s less expected sights.  Unfortunately, in the twin-engined tradition (there have been some glorious failures and a handful of specialized successes), it proved fast but fragile, retiring with gearbox failure before half an hour had elapsed.  It raced once more but proved no more reliable.

How to have fun with a Beetle.

Caffeine addiction is one of humanity’s most widespread vices and it extends to those driving cars.  In famous tort case, Stella Liebeck v. McDonald's Restaurants, P.T.S., Inc. and McDonald's International, Inc (1994 Extra LEXIS 23 (Bernalillo County, N.M. Dist. Ct. 1994), 1995 WL 360309 (Bernalillo County, N.M. Dist. Ct. 1994), a passenger in a car (a 1989 model with no cup holders) received severe burns from spilled coffee, just purchased from a McDonald’s drive-through.  Although the matter received much publicity on the basis it was absurd to be able to sue for being burned by spilling what was known by all to be “hot” and the case came to be cited as an example of “frivolous” litigation, there were technical reasons why some liability should have been ascribed to McDonalds.  The jury awarded some US$2.6 million in damages although this was, on appeal, reduced to US$640,000 and the matter was settled out of court before a further appeal.

How to have coffee in a Beetle

Hertella Auto Kaffeemachine, 1959.  What could go wrong?

In the twenty-first century, some now judge cars on the basis of the count, capacity & convenience of its cup-holders but in the less regulated environment of the FRG (Federal Republic of Germany, the old West Germany, 1949-1990) of 1959, one company anticipated the future trend by offering a dashboard-mounted coffee maker for the Volkswagen Beetle.  The Hertella Auto Kaffeemachine was not a success, presumably because even those not familiar with Sir Isaac Newton's (1642–1727) First Law of Motion (known also as the Law of Inertia: “An object at rest will remain at rest, and an object in motion will continue in motion with the same speed and in the same direction unless acted upon by an unbalanced external force”) could visualise the odd WCS (worst case scenario).

A happy caffeine addict, pouring himself a cup of coffee in his VW Beetle.

That it was in 1959 available in 6v & 12v versions is an indication Hertella may have envisaged a wider market because VW didn’t offer a 12v system as an option until 1963 and the company seems to have given some thought to Newtonian physics, the supplied porcelain cups fitted at the base with a disc of magnetic metal which provided some resistance to movement although the liquid obviously moved as the forces were applied.  The apparatus was mounted with a detachable bracket, permitting the pot to be removed for cleaning.  The quality of the coffee was probably not outstanding because there’s no percolation; the coffee added in a double-layer screen and “brewed” on much the same basis as one would tea-leaves and for those who value quality, a thermos-flask would have been a better choice but there would have been caffeine addicts willing to try the device.  The trouble was there clearly weren’t many of them and even in the FRG of the Wirtschaftswunder (the post war “economic miracle”) the fairly high price would have deterred many although now, one in perfect condition (especially if accompanied by the precious documents or packaging) would command a price well over US$1000.

How to advertise a Beetle

Although the popular perception of motoring in the US during the 1960s is it was all about gas-guzzling behemoths and tyre-smoking muscle cars no less thirsty, Detroit’s advertising did not neglect to mention fuel economy and the engineers always had in the range a combination of power-train and gearing options for those for whom that was important; it was a significant if unsexy market.  However, the advertising for domestic vehicles, whatever the segment, almost always emphasised virtues like attractiveness and, in the era of annual product updates, made much of things being “new”.  Volkswagen took a different approach, centred around the “Think Small” campaign, created by the advertising agency Doyle Dane Bernbach (DDB).  Positioning VW Beetle ownership as a kind of inverted snobbery, the campaign embraced simplicity and honesty, quite a contrast with the exaggerations common at the time.  The technique was ground-breaking and its influences have been seen in the decades since.

The key theme was one of self-deprecating humor which took the criticisms of the car (quirky, small, ugly, lacking luxuries) and made a headline of them, emphasising instead attributes such as reliability, fuel efficiency, and affordability, all done with some wry observations.  Whether making a virtue of the by then dubious qualities of swing axles (centre right) convinced many is uncertain but the "Why are the wheels crooked" one dates from 1962, some three years before the publication of Ralph Nadar's (b 1934) Unsafe at Any Speed (1965) in which a chapter was devoted to the troubling behavior swing axles induced in the Chevrolet Corvair (1960-1969).  Still, the focus on authenticity had real appeal in a consumerist age when agencies produced elaborate graphics and full-color photographs taken in exotic locations: VW’s monochromatic look was emblematic of the machine being advertised, one which in 1969 still looked almost identical to one from 1959.  A key to the success of the campaign was the template: most of the upper part of the page usually a single image of a Beetle, a caption beneath and then the explanatory text.

Spoof in National Lampoon's Encyclopedia of Humor (1973).

The US magazine National Lampoon (1970-1998) ran a parody in the style of VW’s campaign in their Encyclopedia of Humor (1973).  The "If Ted Kennedy drove a Volkswagen, he'd be President today" piece not only borrowed the template but also reprised VW’s claim of “watertight construction” which had appeared in one of the manufacturer’s genuine advertisements.  Although what the magazine did was protected under the constitution’s first amendment (freedom of speech; freedom of the press) other legal remedies beckoned and Volkswagen filed suit claiming (1) violations of copyright and their trademark and (2) defamation.  Apparently, a number of those who had seen the spoof believed it to be real and the company was receiving feedback from the outraged vowing never to buy another VW, a reaction familiar at scale in the age of X (formerly known as Twitter) but which then required writing a letter, putting it in an envelope, affixing a postage stamp and dropping it in the mailbox.  So pile-ons happened then but they took longer to form.  In a settlement, National Lampoon undertook to (1) withdraw all unsold copies of the 450,000 print run (2) destroy the piece’s hot plate (in pre-digital printing, a physical “plate” was created onto which ink was laid to create the printed copy) and (3) publish in the next issue Volkswagen's explanatory disclaimer of involvement.  National Lampoon was also estopped from using the spoof for any subsequent purpose.

The 1967 Oldsmobile Delmont 88 which Ted Kennedy crashed into the water under Dike Bridge Chappaquiddick Island, Massachusetts.

The Oldsmobile belonged to Kennedy's mother, despite old Joe Kennedy (1888–1969) once having asserted "The Kennedys drive Buicks!".  By the time Mary Jo Kopechne died, the company had already retired the Delmont nameplate after a two-year run.  The notorious incident the parody referenced was the “Chappaquiddick Incident” in which Ted Kennedy (1932–2009) drove off a bridge, shortly before midnight on 18 July 1969, after the then senator had left a cocktail party in the company of Miss Mary Jo Kopechne (1940-1969) who had worked on Robert F Kennedy’s (RFK, 1925–1968; US attorney general 1961-1964) presidential campaign in 1968.  Miss Kopechne died in the crash, Senator Kennedy not reporting the matter for more than ten hours after he left the scene.  Kennedy received a two month, suspended sentence for leaving the scene of an accident but while his political career continued for decades, he never succeeded in his attempts to become president and his conduct in the Chappaquiddick Incident contributed to that although as one notorious interview in 1979 revealed, apart from his sense of entitlement, he could disclose no good reason why he should be POTUS.

Volkswagen's genuine "watertight construction" advertisement which inspired National Lampoon.  It was one of the few in the series to be run in color and that was because water really didn't look like "water" in monochrome.

Years after the Chappaquiddick Incident, when Ted was the only of the brothers left alive, Pat Buchanan (b 1938; US paleoconservative and advisor to many Republican presidents) interviewed Richard Nixon (1913-1994; US president 1969-1974), their discussions including the former president’s reminiscences of politicians he’d known.  Broadcast of CNN’s Crossfire programme on 9 November 1982, among those remembered were the Kennedys and Nixon pronounced Ted the best and most natural politician while Robert was driven and intense, “like a seventeenth century Jesuit priest”, a phrase he attributed to Theodore Roosevelt’s (TR, 1858–1919; US president 1901-1909) daughter Alice Lee Roosevelt Longworth (1884–1980).  John Kennedy (JFK, 1917–1963; US president 1961-1963) he thought “quite a shy person” for whom the public aspect of politics was “an effort”, albeit one he performed very well.  Nixon was a flawed character but in his (enforced) retirement, he was a fair judge of the politicians he knew and long after he died, an outtake from the interview sessions was released which included some “off the record” comments about Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969).

Nixon on the Kennedys and LBJ.

At that time, the first volume (The Path to Power (1982)) of Robert Caro’s (b 1935) biography of LBJ had just be published to great acclaim and, during a commercial break and perhaps unaware the cameras were still recording, Nixon leaned towards Buchanan and in sotto voce remarked that Caro “…makes him look like a goddamn animal”, pausing to add “…of course he was… he was a man”.  Nixon knew LBJ well and as a political operative, ranked him with Theodore Roosevelt (TR, 1858–1919; US president 1901-1909) and Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945) as the finest of the century.  Caro’s biography of LBJ is one of the most comprehensive of its kind with the fourth volume published in 2012; that took the story to 1964 and the fifth volume remains a work in progress with the manuscript now said to be 1,000 pages odd.  Because it will cover his tumultuous presidency which began with such promise before being consumed by the military involvement in the Far East, there’s obviously much material to be considered and the author (now almost 90) has revealed that should he die, the draft will not be completed by somebody else but will be published “as is”.  So vast is Caro’s work, unless some remarkable new material emerges, it’s hard to believe anyone will ever write another biography of LBJ.

Nixon on “Beetle” Smith and the role of those subordinate to the president.

General Walter Bedell “Beetle” Smith (1895–1961) on several occasions between 1943-1945 served as General Dwight Eisenhower’s (1890-1969; US president 1953-1961) chief of staff and in the post war years held a number of appointments including Director of the CIA (Central Intelligence Agency) between 1950-1953.  In the interview with Buchanan, “Beetle” was also discussed and Nixon’s comments many have been brought to the attention of Donald Trump (b 1946; US president 2017-2021 and since 2025) who would have agreed with every word.  Even in MAGA (Make America Great Again) circles there are some who probably prefer not to take political advice from Richard Nixon but Mr Trump is known to be an admirer and is probably much taken with his predecessor’s (who was a trained lawyer!) opinion that “if the president does it, it can’t be illegal”.