Janus

Janus (pronounced jey-nuhs)

(1) In Roman mythology, a god of doorways (and thus also of beginnings), and of the rising and setting of the sun, usually represented as having one head with two bearded faces back to back, looking in opposite directions, historically understood as the past and the future.

(2) When used attributively, to indicate things with two faces or aspects; or made of two different materials; or having a two-way action.

(3) In zoology, a diprosopus (two-headed) animal.

(4) In chemistry, used attributively to indicate an azo dye with a quaternary ammonium group, frequently with the diazo component being safranine.

(5) In astronomy, a moon of the planet Saturn, located just outside the rings.

(6) In figurative use, a “two-faced” person; a hypocrite.

(7) In numismatics, (as Janus coin),a coin minted with a head on each face.

(8) In architecture, as the jānus doorway, a style of doorway, archway or arcade, the name derived from the Roman deity Iānus (Janus) being the god of doorways.

Mid-late 1500s: From the Latin Iānus (the ancient Italic deity Janus), to the Romans of Antiquity, the guardian god of portals, doors, and gates; patron of beginnings and endings.  The Latin Iānus (literally “gate, arched passageway”) may be from the primitive Indo-European root ei- (to go), the cognates including the Sanskrit yanah (path) and the Old Church Slavonic jado (to travel).  In depictions, Janus is shown as having two faces, one in front the other in back (an image thought to represent sunrise and sunset reflect his original role as a solar deity although it represents also coming and going in general, young and old or (in recent years) just about anything dichotomous).  The doors of the temple of Janus were traditionally open only during the time of war and closed to mark the end of the conflict, the origins of allusions to the “temple of Janus” being used metaphorically to mean conflict or wartime and the month of January is named after Janus, the link being to “the beginning of the year”.  The most commonly used forms are Janus-faced & Janus-headed while specialized uses include Janus cat (a cat with diprosopus (a condition in which part of the face is duplicated on the head)) and Janus particle (in nanotechnology and physics, a spherical microscopic particle which has hemispheres with sharply differing properties, such as one hydrophilic hemisphere and one hydrophobic hemisphere).  Janus is a noun or proper noun and Janus-like, janian, janiform & januform are adjectives.

Prosthetic in studio (left), Ralph Fiennes (b 1962) on-set in character (centre) and Peter Dutton (b 1970; leader of the opposition and leader of the Liberal Party of Australia 2022-2025) imagined in the same vein (right).

The prosthetic used in the digitally-altered image (right) was a discarded proposal for the depiction of Lord Voldemort in the first film version of JK Rowling's (b 1965) series of Harry Potter children's fantasy novels; it used a Janus-like two-faced head.  It's an urban myth Peter Dutton auditioned for the part when the first film was being cast but was rejected as being "too scary".  If ever there's another film, the producers could do worse than to cast him and should Mr Dutton not resume (God Forbid) his political career, he could bring to Voldemort the sense of menacing evil the character has never quite achieved, fine though Mr Fiennes' performance surely was.  Interestingly, despite many opportunities, Mr Dutton has never denied being a Freemason.

Roman cast bronze coin from the aes grave series, circa 225-217 BC; it shows the bearded head of Janus opposite the prow of a war galley.

In the lushly populated pantheon of Roman gods, Janus (Iānus) was one of the oldest, represented with two faces, one looking forwards and the other backwards (ie artistically, to the left & right).  In some of the myths, Janus was a native of Rome where, at some point, he ruled with Camesus while others claimed he came from Thessaly and ended up in Rome as an exile, welcomed there by Camesus, who shared his kingdom with him.  He ruled alone after the death of his host and in many tales Janus built a city on a hill (consequently called Janiculum as would have been the convention).  He had come to Italy with his wife (Camasenea or Camise) and the best known of their children was Tiberinus.  Janus received Saturn when he was driven from Greece by Jupiter, Saturn ruling over Saturnia, a village situated on the heights of the capitol.  By consensus, it seems that during the reign of Janus people unfailingly were honourable & honest (the stories from Antiquity are well-named as “myths”) and there was universal peace and prosperity.  While trade was as old as humanity and it’s clear there had been various means of exchange, it’s Janus who is credited with inventing “money” in the modern sense in which currency is understood, the oldest known Roman bronze Roman coins cast with an effigy of Janus on one side and the prow of a boat on the reverse.  Where the myth-tellers differ is whether the “civilizing” of the first natives of Latium can be attributed to Janus or Saturn but upon his death he was deified so there was some sense of gratitude.

The fate of Tarpeia, pressed (bludgeoned in some stories) to death by the shields of the Sabines.

In the way the myths did tend to multiply, other legends became attached to his memory, the most famous being the events which transpired after Romulus and his companions had carried off the Sabine women, prompting Titus Tatius and the Sabines to attack the city.  One night, driven by her lust for Tatius, the treacherous Tarpeia delivered the citadel into the hands of the Sabines but rather than wedding her as he had promised, Tatius had her put to death on the very Roman basis: “nobody likes a snitch”.  His soldiers had already scaled the heights of the Capitol when Janus launched a jet of hot water which put them to flight; to commemorate this military miracle, it was decreed that in time of war the door of the Temple of Janus should always be left open so in times of trouble the god could come to the aid of the Romans.  It was closed only if the Roman Empire was at peace.  Janus was said also to have married the Nymph Juturna who gave him a son, the god Fontus (or Fons).

(John) Foster Dulles (1888–1959; US Secretary of State 1953-1959, left) with Dwight Eisenhower (1890-1969; US POTUS 1953-1961, right), Washington DC, 1955.

The terms “Janus-faced” or “Janus-headed” are used in engineering an architecture to describe designs where the “face” or “head” of an object or shape is duplicated but the idea usually is applied to people.  To speak of someone as being “two faced” is to suggest, variously, they’re deceitful, duplicitous or hypocritical.  Many have been damned (and sometimes even admired) as “two-faced” but on one occasion, after someone had observed Foster Dulles was “a bit two-faced” about something, Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) responded he couldn’t be because “…if he had two faces, he wouldn’t use that one.”  During his not infrequent criticisms of Dulles, habitually Churchill would speak of his “great slab of a face” although in retirement the old enmities (mostly) were forgotten and in May 1959 he visited him in his hospital room in Washington DC.  The two had “a pleasant chat” and within a fortnight Dulles was dead.

Noses down: In the Berghof on the Obersalzberg on 21 June 1939, Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments & war production 1942-1945, (left) and Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945, right) study plans for Linz's new opera house (photograph by Heinrich Hoffmann (1885–1957; Nazi court photographer), Bavarian State Library's Fotoarchiv Hoffmann.

Sometimes, such realizations, literal or figurative, come too late.  In the entry Speer made on 30 November 1946 in his clandestine prison diary (Spandauer Tagebücher (Spandau: The Secret Diaries) (1975)) is the passage: “Once again I am obsessed by the thought of Hitler’s two faces, and that for so long a time I did not see the second behind the first.  It was only toward the end, during the last months, that I suddenly became aware of the duality; and, significantly, my insight was connected with an aesthetic observation: I suddenly discovered how ugly, how repellent and ill proportioned, Hitler’s face was. How could I have overlooked that for so many years?”  Clearly, such thoughts stayed with him because on 8 December 1953 he noted: “Last night I had the following dream: In a rather sizable group, sometime toward the end of the war, I declare that everything is lost, that there is no longer a chance and the secret weapons do not exist.  The others in the dream remain anonymous. Suddenly Hitler emerges from their midst I am afraid that he will have heard my remark and may order my arrest.  My anxiety increases because Hitler’s retinue displays extreme iciness.  Nobody says a word to me.  Suddenly the scene changes.  We are in a house on a slope, with a narrow driveway.  Only gradually do I realize that it is Eva Braun’s [Eva Hitler (née Braun; 1912–1945)] house.  Hider comes to tea, sits facing me, but remains frosty and forbidding.  He chews the comers of his fingernails, as he so often did.  There are bloody places where they are bitten down to the quick.  Looking into his swollen face, I realize for the first time that perhaps Hitler wore his moustache in order to divert attention from his excessively large, ill-proportioned nose.  Now I am afraid that I will be arrested any moment because I have perceived the secret of his nose.  Heart pounding, I wake up.”

An eighteenth century carving of Janus in the style of a herm.

A part of the etymological legacy of the Roman Empire, the name Janus appears in several European languages.  In Danish (from the Latin Iānus), it’s a Latinization of the Danish given name Jens.  In Faroese, it’s a male given name which begat (1) Janussson or Janusarson (son of Janus) and (2) Janusdóttir or Janusardóttir (daughter of Janus).  In Estonian it’s a male given name.  In Polish, it’s both a masculine & feminine surname (the feminine surname being indeclinable (a word that is not grammatically inflected).  There is no anglicized form of the Latin name Janus.  Although it was never common and is now regarded by most genealogy authorities as "rare", when used in the English-speaking world the spelling remain "Janus".  Often, when Latin names were adopted in English, even when the spelling was unaltered, there were modifications to suit local phonetics but Janus is pronounced still just as it would have been by a Roman.

Tristar pictures used the Janus motif in promotional material for I Know Who Killed Me (2007).  Not well-received upon release, it's since picked up a cult following.

Dating from the 1580s, was from the Latin ianitor (doorkeeper, porter), from ianua (door, entrance, gate), the construct being ianus (arched passageway, arcade" + tor (the agent suffix).  The meaning “usher in a school” and later “doorkeeper” emerged in the 1620s white the more specific (and in Scotland and North America enduring) sense of “a caretaker of a building, man employed to attend to cleaning and tidiness” seems first to have been documented in 1708 (the now unused feminine forms were janitress (1806) & janitrix (1818).  Why janitor survived in general use in Scotland and North America and not elsewhere in the English-speaking world is a mystery although the influence of US popular culture (film and television) did see something of a late twentieth century revival and in  sub-cultures like 4chan and other places which grew out of the more anarchic bulletin boards of the 1980s & 1990s, a janitor is the (often disparaging) term for a content moderator for a discussion forum.

Augustus Orders the Closing of the Doors of the Temple of Janus (circa 1681), oil on canvas by Louis de Boullogne (1654–1733), Rhode Island School of Design Museum.

Among the more annoying things encountered by those learning English are surely Janus words, those with opposite meanings within themselves.  Examples include:  Hew can mean cutting something down or adhering closely to it.  Sanction may mean “formal approval or permission” or “an official ban, penalty, or deterrent”.  Scan can mean “to look slowly and carefully” or “quickly to glance; a cursory examination”.  Inflammable, which many take to mean “easy to burn” but the treachery of the word lies in the in- prefix which is often used as a negative, with the result that inflammable can be deconstructed as “not flammable”.  Trip can (and usually does) suggest clumsiness but can also imply some nimbleness or lightness of foot, as in the saying “trip the light fantastic”.  Oversight is a particularly egregious example.  To exercise oversight over someone or something is provide careful, watchful supervision yet an oversight is an omission or mistake.  In the ever-shifting newspeak of popular culture, the creation of the janus-word is often deliberate.  Filth can mean “of the finest quality”, wicked can mean “very good” and in the way which might have pleased George Orwell (1903-1950) "bad" has become classic “newspeak” (coined by Orwell for Nineteen Eighty-Four (1949) and used now to describe ambiguous, misleading, or euphemistic words, used deliberately to deceive, typically by politicians, bureaucrats or corporations).  “Bad weed” can mean the drug was either of fine or poor quality depending on the sentence structure: “that was bad weed” might well suggest it was of not good while “man, that was some bad weed” probably means it was good indeed.  Saying nice now seems rarely to mean what dictionaries say nice has come to mean but can variously describe something wonderful, appalling or disgusting.

Aphantasia

Aphantasia (pronounced ay-fan-tay-zhuh)

The inability voluntarily to recall or form mental images.

2015: The word (not the diagnosis) was coined by UK neurologist Dr Adam Zeman (b 1957), neuropsychologist Dr Michaela Dewar (b 1976) and Italian neurologist Sergio Della Sala (b 1955), first appearing the paper Lives without imagery.  The construct was a- (from the Ancient Greek ἀ- (a-), used as a privative prefix meaning “not”, “without” or “lacking” + phantasía (from the Greek φαντασία (“appearance”, “imagination”, “mental image” or “power of imagination”, from φαίνω (phaínō) ( “to show”, “to make visible” or “to bring to light”).  Literally, aphantasia can be analysed as meaning “an absence of imagination” or “an absence of mental imagery” and in modern medicine it’s defined as “the inability voluntarily to recall or form mental images”.  Even in Antiquity, there was some meaning shift in phantasía, Plato (circa 427-348 BC) using the word to refer generally to representations and appearances whereas Aristotle (384-322 BC) added a technical layer, his sense being faculty mediating between perception (aisthēsis) and thought (noēsis).  It’s the Aristotelian adaptation (the mind’s capacity to form internal representations) which flavoured the use in modern neurology.  Aphantasia is a noun and aphantasic is a noun & adjective; the noun plural is aphantasics.

Scuola di Atene (The School of Athens, circa 1511), fresco by Raphael (Raffaello Sanzio da Urbino, 1483–1520), Apostolic Palace, Vatican Museums, Vatican City, Rome.  Plato and Aristotle are the figures featured in the centre.

In popular use, the word “aphantasia” can be misunderstood because of the paths taken in English by “phantasy”, “fantasy” and “phantasm”, all derived from the Ancient Greek φαντασία (phantasía) meaning “appearance, mental image, imagination”.  In English, this root was picked up via Latin and French but the multiple forms each evolved in distinct semantic trajectories.  The fourteenth century phantasm came to mean “apparition, ghost, illusion” so was used of “something deceptive or unreal”, the connotation being “the supernatural; spectral”.  This appears to be the origin of the association of “phantas-” with unreality or hallucination rather than normal cognition.  In the fifteenth & sixteenth centuries, the spellings phantasy & fantasy were for a time interchangeable although divergence came with phantasy used in its technical senses of “mental imagery”; “faculty of imagination”; “internal representation”, this a nod to Aristotle’s phantasía.  Fantasy is the familiar modern form, used to suggest “a fictional invention; daydream; escapism; wish-fulfilment, the connotation being “imaginative constructions (in fiction); imaginative excess (in the sense of “unreality” or the “dissociative”); indulgence (as in “speculative or wishful thoughts”)”.

While the word “aphantasia” didn’t exist until 2015, in the editions of the American Psychiatric Association's (APA) Diagnostic and Statistical Manual of Mental Disorders (DSM) published between 1952 (DSM-I) and 2013 (DSM-5), there was not even any any discussion (or even mention) of a condition anything like “an inability voluntarily to recall or form mental images”.  That’s because despite being “a mental condition” induced by something happening (or not happening) in the brain, the phenomenon has never been classified as “a mental disorder”.  Instead it’s a cognitive trait or variation in the human condition and technically is a spectrum condition, the “pure” aphantasic being one end of the spectrum, the hyperaphantasic (highly vivid, lifelike mental imagery, sometimes called a “photorealistic mind's eye”) the other.  That would of course imply the comparative adjective would be “more aphantasic” and the superlative “most aphantasic” but neither are standard forms.

If That rationale for the “omission” was the DSM’s inclusion criteria including the requirement of some evidence of clinically significant distress or functional impairment attributable to a condition.  Aphantasia, in isolation, does not reliably meet this threshold in that many individuals have for decades functioned entirely “normally” without being aware they’re aphantasic  while others presumably had died of old age in similar ignorance.  That does of course raise the intriguing prospect the mental health of some patients may have been adversely affected by the syndrome only by a clinician informing them of their status, thus making them realize what they were missing.  This, the latest edition of the DSM (DSM-5-TR (2022)) does not discuss.  The DSM does discuss imagery and perceptual phenomena in the context of other conditions (PTSD (post-traumatic stress disoder), psychotic disorders, dissociative disorders etc), but these references are to abnormal experiences, not the lifelong absence of imagery.  To the DSM’s editors, aphantasis remains a recognized phenomenon, not a diagnosis.

Given that aphantasia concerns aspects of (1) cognition, (2) inner experience and (3) mental representation, it wouldn’t seem unreasonable to expect the condition now described as aphantasia would have appeared in the DSM, even if only in passing or in a footnote.  However, in the seventy years between 1952-2022, over nine editions, there is no mention, even in DSM-5-TR (2022), the first volume released since the word was in 2015 coined.  That apparently curious omission is explained by the DSM never having been a general taxonomy of mental phenomena.  Instead, it’s (an ever-shifting) codification of the classification of mental disorders, defined by (1) clinically significant distress and/or (2) functional impairment and/or (3) a predictable course, prognosis and treatment relevance.  As a general principle the mere existence of an aphantasic state meets none of these criteria.

Crooked Hillary Clinton in Orange Nina McLemore pantsuit, 2010.  If in response to the prompt "Imagine a truthful person" one sees an image of crooked Hillary Clinton (b 1947; US secretary of state 2009-2013), that obviously wrong but is not an instance of aphantasia because the image imagined need not be correct, it needs just to exist.

The early editions (DSM-I (1952) & DSM-II (1968)) heavily were slanted to the psychoanalytic, focusing on psychoses, neuroses and personality disorders with no mention of any systematic treatment of cognition as a modular function; the matter of mental imagery (even as abstract though separated from an imagined image), let alone its absence, wholly is ignored.  Intriguingly, given what was to come in the field, there was no discussion of the cognitive phenomenology beyond gross disturbances (ie delusions & hallucinations).  Even with the publication of the DSM-III (1980) & DSM-III-R (1987), advances in scanning and surgical techniques, cognitive psychology and neuroscience seem to have made little contribution to what the DSM’s editorial board decided to include and although DSM-III introduced operationalized diagnostic criteria (as a part of a more “medicalised” and descriptive psychiatry), the entries still were dominated by a focus on dysfunctions impairing performance, the argument presumably that it was possible (indeed, probably typical) for those with the condition to lead, full, happy lives; the absence of imagery ability thus not considered a diagnostically relevant variable.  Even in sections on (1) amnestic disorders (a class of memory loss in which patients have difficulty forming new memories (anterograde) or recalling past ones (retrograde), not caused by dementia or delirium but of the a consequence of brain injury, stroke, substance abuse, infections or trauma), with treatment focusing on the underlying cause and rehabilitation, (2) organic mental syndromes or (3) neuro-cognitive disturbance, there was no reference to voluntary imagery loss as a phenomenon in its own right.

Although substantial advances in cognitive neuroscience meant by the 1990s neuropsychological deficits were better recognised, both the DSM-IV (1994) and DSM-IV-TR (2000) continued to be restricted to syndromes with behavioural or functional consequences.  In a way that was understandable because the DSM still was seen by the editors as a manual for working clinicians who were most concerned with helping those afflicted by conditions with clinical salience; the DSM has never wandered far into subjects which might be matters of interesting academic research and mental imagery continued to be mentioned only indirectly, hallucinations (percepts without stimuli) and memory deficits (encoding and retrieval) both discussed only in the consequence of their affect on a patient, not as phenomenon.  The first edition for the new century was DSM-5 (2013) and what was discernible was that discussions of major and mild neuro-cognitive disorders were included, reflecting the publication’s enhanced alignment with neurology but even then, imagery ability is not assessed or scaled: not possessing the power of imagery was not listed as a symptom, specifier, or associated feature.  So there has never in the DSM been a category for benign cognitive variation and that is a product of a deliberate editorial stance rather than an omission, many known phenomenon not psychiatrised unless in some way “troublesome”.

The term “aphantasia” was coined to describe individuals who lack voluntary visual mental imagery, often discovered incidentally and not necessarily associated with brain injury or psychological distress.  In 2015 the word was novel but the condition had been documented for more than a century, Sir Francis Galton (1822–1911) in a paper published in 1880 describing what would come to be called aphantasia.  That work was a statistical study on mental imagery which doubtless was academically solid but Sir Francis’s reputation later suffered because he was one of the leading lights in what was in Victorian times (1837-1901) the respectable discipline of eugenics.  Eugenics rightly became discredited so Sir Francis was to some extent retrospectively “cancelled” (something like the Stalinist concept of “un-personing”) and these days his seminal contribution to the study of behavioural genetics is acknowledged only grudgingly.

Galton in 1880 noted a wide variation in “visual imagination” (ie it was understood as a “spectrum condition”) and in the same era, in psychology publications the preferred term seems to have been “imageless thought”.  In neurology (and trauma medicine generally) there were many reports of patients losing the power of imagery after a brain injury but no agreed name was ever applied because the interest was more in the injury.  The unawareness that some people simply lacked the facility presumably must have been held among the general population because as Galton wrote: “To my astonishment, I found that the great majority of the men of science to whom I first applied, protested that mental imagery was unknown to them, and they looked on me as fanciful and fantastic in supposing that the words “mental imagery” really expressed what I believed everybody supposed them to mean. They had no more notion of its true nature than a colour-blind man who has not discerned his defect has of the nature of colour.”

His paper must have stimulated interest because one psychologist reported some subjects possessing what he called a “typographic visual type” imagination in which ideas (which most would visualize as an image of some sort) would manifest as “printed text” which was intriguing because in the same way a computer in some aspects doesn’t distinguish between an image file (jpeg, TIFF, webp, avif etc) which is a picture of (1) someone and (2) their name in printed form, that would seem to imply at least some who are somewhere on the aphantasia spectrum retain the ability to visualize printed text, just not the object referenced.  Professor Zeman says he first became aware of the condition in 2005 when a patient reported having lost the ability to visualize following minor surgery and after the case was in 2010 documented in the medical literature in the usual way, it provoked a number of responses in which multiple people informed Zeman they had never in their lifetime been able to visualize objects.  This was the origin of Zeman and his collaborators coining “congenital aphantasia”, describing individuals who never enjoyed the ability to generate voluntary mental images.  Because it was something which came to general attention in the age of social media, great interest was triggered in the phenomenon and a number of “on-line tests” were posted, the best-known of which was the request for readers to “imagine a red apple” and rate their “mind's eye” depiction of it on a scale from 1 (photorealistic visualisation) through to 5 (no visualisation at all).  For many, this was variously (1) one’s first realization they were aphantasic or (2) an appreciation one’s own ability or inability to visualise objects was not universal.

How visualization can manifest: Lindsay Lohan and her lawyer in court, Los Angeles, December. 2011.  If an aphantasic person doesn't know about aphantasia and doesn't know other people can imagine images, their lives are probably little different from them; it's just their minds have adapted to handle concepts in another way.

Top right: What’s thought “normal” visualization (thought to be possessed by most of the population) refers to the ability to imagine something like a photograph of what’s being imagined.  This too is a spectrum condition in that some will be able to imagine an accurate “picture”, something like a HD (high definition photograph” while others will “see” something less detailed, sketchy or even wholly inaccurate.  However, even if when asked to visualize “an apple” one instead “sees a banana”, that is not an indication of aphantasia, a condition which describes only an absence of an image.  Getting it that wrong is an indication of something amiss but it’s not aphantasia.

Bottom left: “Seeing” text in response to being prompted to visualize something was the result Galton in 1880 reported as such a surprise.  It means the brain understands the concept of what is being described; it just can’t be imagined as an image.  This is one manifestation of aphantasia but it’s not related to the “everything is text” school of post-modernism.  Jacques Derrida’s (1930-2004) fragment “Il n'y a pas de hors-texte” (literally “there is no outside-text”) is one of the frequently misunderstood phrases from the murky field of deconstruction bit it has nothing to do with aphantasia (although dedicated post-modernists probably could prove a relationship).

Bottom right: The absence of any image (understood as a “blankness” which does not necessarily imply “whiteness” or “blackness” although this is the simple way to illustrate the concept), whether text or to some degree photorealistic is classic aphantasia.  The absence does not mean the subject doesn’t understand the relevant object of concept; it means only that their mental processing does not involve imagery and for as long as humans have existed, many must have functioned in this way, their brains adapted to the imaginative range available to them.  What this must have meant was many became aware of what they were missing only when the publicity about the condition appeared on the internet, am interesting example of “diagnostic determinism”.

WebMD's classic Aphantasia test.

The eyes are an out-growth of the brain and WebMD explains aphantasia is caused by the brain’s visual cortex (the part of the brain that processes visual information from the eyes) “working differently than expected”, noting the often quoted estimate of it affecting 2-4% of the population may be understated because many may be unaware they are “afflicted”.  It’s a condition worthy of more study because aphantasics handle the characteristic by processing information differently from those who rely on visual images.  There may be a genetic element in aphantasia and there’s interest too among those researching “Long Covid” because the symptom of “brain fog” can manifest much as does aphantasia.

Aphantasia may have something to do with consciousness because aphantasics can have dreams (including nightmares) which can to varying degrees be visually rich.  There’s no obvious explanation for this but while aphantasia is the inability voluntarily to generate visual mental imagery while awake, dreaming is an involuntary perceptual experience generated during sleep; while both are mediated by neural mechanisms, these clearly are not identical but presumably must overlap.  The conclusions from research at this stage remains tentative the current neuro-cognitive interpretation seems to suggest voluntary (conscious) imagery relies on top-down activation of the visual association cortex while dream (unconscious) dream imagery relies more on bottom-up and internally driven activation during REM (rapid eye movement) sleep.  What that would seem to imply is that in aphantasia, the former pathway is impaired (or at least inaccessible), while the latter may remain intact (or accessible).

The University of Queensland’s illustration of the phantasia spectrum.

The opposite syndrome is hyperphantasia (having extremely vivid, detailed, and lifelike mental imagery) which can be a wonderful asset but can also be a curse, rather as hyperthymesia (known also as HSAM (Highly Superior Autobiographical Memory) and colloquially as “total recall”) can be disturbing.  Although it seems not to exist in the sense of “remembering everything, second-by-second”, there are certainly those who have an extraordinary recall of “events” in their life and this can have adverse consequences for mental health because one of the mind’s “defensive mechanisms” is forgetting or at least suppressing memories which are unwanted.  Like aphantasia & hyperphantasia, hyperthymesia is not listed by the DSM as a mental disorder; it is considered a rare cognitive trait or neurological phenomenon although like the imaging conditions it can have adverse consequences and these include disturbing “flashbacks”, increased rumination and increased rates of anxiety or obsessive tendencies.

Customer

Customer (pronounced kuhs-tuhm-ah)

(1) A habitual patron, regular purchaser, returning client; one who has a custom of buying from a particular business (obsolete in its technical sense).

(2) A patron, a client; one who purchases or receives a product or service from a business or merchant, or intends to do so.

(3) In various slang forms (cool customer, tough customer, ugly customer, customer from hell, dream customer etc), a person, especially one engaging in some sort of interaction with others.

(4) Under the Raj, a native official who exacted customs duties (historic use from British colonial India).

Late 1300s: From the Middle English customere & custommere (one who purchases goods or supplies, one who customarily buys from the same tradesman or guild), from custumer (customs official, toll-gatherer), from the Anglo-French custumer, from the Old French coustumier & costumier (from which modern French gained coutumier (customary, custumal)), from the Medieval Latin noun custumarius (a toll-gatherer, tax-collector), a back-formation from the adjective custumarius (pertaining to custom or customs) from custuma (custom, tax).  The literal translation of the Medieval Latin custumarius was “pertaining to a custom or customs”, a contraction of the Latin consuetudinarius, from consuetudo (habit, usage, practice, tradition).  The generalized sens of “a person with whom one has dealings” emerged in the 1540s while that of “a person to deal with” (then as now usually with some defining adjective: “tough customer”, difficult customer” etc) was in use by the 1580s.  Derived terms are common including customer account, customer base, customer care, customer experience, customer-oriented, customer research, customer resistance, customer service, customer success, customer support, direct-to-customer, customer layer, customer-to-customer, ugly customer, tough customer, difficult customer etc.  Customer is a noun; the noun plural is customers.

William Shakespeare (1564–1616) used the word sometimes to mean “prostitute” and in his work was the clear implication that a buyer was as guilty as the seller, the law both unjust and hypocritical, something which in the twentieth century would be rectified in Swedish legislation.

Shakespeare: All's Well That Ends Well (circa 1602), Act 5, scene 3

LAFEW:  This woman’s an easy glove, my lord; she goes off and on at pleasure.

KING: This ring was mine. I gave it his first wife.

DIANA: It might be yours or hers for aught I know.

KING (to attendants) Take her away. I do not like her now.  To prison with her, and away with him. Unless thou tell’st me where thou hadst this ring, Thou diest within this hour.

DIANA: I’ll never tell you.

KING: Take her away.

DIANA: I’ll put in bail, my liege.

KING: I think thee now some common customer.

DIANA (to Bertram): By Jove, if ever I knew man, ’twas you.

In Sweden, the law was amended in a way of which Shakespeare might have approved, Chapter 6, Section 11 of the Swedish Penal Code making it an offence to pay for sex, the act of “purchasing sexual services” criminalized, the aim being to reduce the demand for prostitution.  The law provides for fines or a maximum term of imprisonment for one year, depending on the circumstances of the case.  So selling sexual services is not unlawful in Sweden but being a customer is, an inversion of the model for centuries applied in the West.  Individuals who engage in prostitution are not criminalized under Swedish law, which is intended to protect sex workers from legal penalties while targeting the customers, now defined as those who “exploit them”.  The Swedish model aims to reduce prostitution by focusing on the demand side and providing support for those who wish to exit prostitution and as a statement of public policy, the law reform reflected the government’s view prostitution was a form of gender inequality and exploitation.  The effectiveness of the measure has over the years been debated and the customer-focused model of enforcement has not widely been emulated.

The customer is always right

Reliable return customer: Lindsay Lohan in the Chanel Shop, New York City, May 2013.

The much quoted phrase (which in some areas of commerce is treated as a proverb): “the customer is always right” has its origins in retail commerce and is used to encapsulate the value: “service staff should give high priority to customer satisfaction”.  It is of course not always literally true, the point being that even when patently wrong about something, it is the customer who is paying for stuff so they should always be treated as if they are right.  Money being the planet’s true lingua franca, variations exist in many languages, the best known of which is the French le client n'a jamais tort (the customer is never wrong), the slogan of Swiss hotelier César Ritz (1850-1918) whose name lived on in the Hôtel Ritz in Paris, the Ritz and Carlton Hotels in London and the Ritz-Carlton properties dotted around the world.  While not always helpful for staff on the shop floor, it’s an indispensible tool for those basing product manufacturing or distribution decisions on aggregate demand.  To these counters of beans, what is means is that if there is great demand for red widgets and very little for yellow widgets, the solution probably is not to commission an advertising campaign for yellow widgets but to increase production of the red, while reducing or even ceasing runs of the yellow.  The customer is “right” in what they want, not in the sense of “right & wrong” but in the sense of their demand being the way to work out what is the “right” thing to produce because it will sell.

Available at Gullwing Motor Cars: Your choice at US$129,500 apiece.

The notion of “the customer is always right” manifests in the market for pre-modern Ferraris (a pre-1974 introduction the accepted cut-off).  While there nothing unusual about differential demand in just about any market sector, dramatically is it illustrated among pre-modern Ferraris with some models commanding prices in multiples of others which may be rarer, faster, better credentialed or have a notionally more inviting specification.  That can happen when two different models are of much the same age and in similar condition but a recent listing by New York-based Gullwing Motor Cars juxtaposed two listings which left no doubt where demand exists.  The two were both from 1972: a 365 GTC/4 and a Dino 246 GT.

Some reconditioning required: 1972 Ferrari 356 GTC/4

The 365 GTC/4 was produced for two years between 1971-1972 during which 505 were built.  Although now regarded as a classic of the era, the 365 GTC/4 lives still in the shadow of the illustrious 365 GTB/4 with which, mechanically, it shares much.  The GTB/4 picked up the nickname “Daytona”, an opportunistic association given 1-2-3 finish in the 1967 24 Hours of Daytona involved three entirely different models while the GTC/4 enjoyed only the less complementary recognition of being labeled by some il gobbone (the hunchback) or quello alla banana (the banana one).  It was an unfair slight and under the anyway elegant skin, the GTB/4 & GTC/4 shared much, the engine of the latter differing mainly in lacking the dry-sump lubrication, the use of six twin-choke side-draft Weber carburetors rather than the downdrafts, this permitting a lower hood (bonnet) line and a conventionally mounted gearbox rather than the the Daytona's rear transaxle.  Revisions to the cylinder heads allowed the V12 to be tuned to deliver torque across a broad rev-range rather than the focus on top-end power which was one of the things which made the Daytona so intoxicating.

Criticizing the GTC/4 because it doesn’t quite have the visceral appeal of the GTB/4 seems rather like casually dismissing the model who managed only to be runner-up to Miss Universe.  The two cars anyway, despite sharing a platform, were intended for different purposes, the GTB/4 an outright high performance road car which could, with relatively few modifications, be competitive in racing whereas the GTC/4 was a grand tourer, even offering occasional rear seating for two (short) people.  One footnote in the history of the marque is the GTC/4 was the last Ferrari offered with the lovely Borrani triple-laced wire wheels; some GTB/4s had them fitted by the factory and a few more were added by dealers but the factory advised that with increasing weight, tyres with much superior grip and higher speeds, they were no longer strong enough in extreme conditions and the cast aluminum units should be used if the car was to be run in environments without speed restrictions such as race tracks or certain de-restricted public roads (then seen mostly in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990), Montana & Nevada in the US and Australia's Northern Territory & outback New South Wales (NSW)).  The still stunning GTB/4 was the evolutionary apex of its species; it can't be improved upon but the GTC/4 is no ugly sister and when contemplating quello alla banana, one might reflect on the sexiness of the fruit.

Gullwing’s offering was described as “a highly original unrestored example in Marrone Colorado (Metallic Brown) with a tan leather interior, factory air conditioning, and power windows; showing 48K miles (77K kilometres) on the odometer.  It has been sitting off the road for several years and is not currently running.”  It was certainly highly original and seemed complete but properly should be regarded as a “project” because of the uncertainty about the extent (and thus the cost) of the recommissioning.  At an asking price of US$129,500, it would represent good value only if it was mechanically sound and no unpleasant surprises were found under the body’s shapely curves although, given the market for 365 GTC/4s in good condition, it was a project best taken on by a specialist.

Some assembly required: 1972 Dino 246 GT by Ferrari

The days are gone when the Dino 246 was dismissed as “more of a Fiat than a Ferrari” and even if the factory never put their badge on the things (although plenty subsequently have added one), they are now an accepted part of the range.  The 246 replaced the visually almost similar but slightly smaller and even more jewel-like Dino 206, 152 of which (with an all-aluminium 2.0 litre (122 cubic inch) V6 rather than the V12s which had for some years been de rigueur in Ferrari’s road cars) were built between 1967-1969, all with berlinetta (coupé) bodywork.  Mass-produced by comparison, there were 3569 Dino 246s produced between 1969-1974, split between 2,295 246 GTs (coupés) & 1,274 246 GTSs (spyders (targa)).  Fitted with an iron-block 2.4 litre (147 cubic inch) V6, the Dinos were designed deliberately to be cheaper to produce and thus enjoy a wider market appeal, the target those who bought the more expensive Porsche 911s, a car the Dino (mostly) out-performed.  In recent decades, the Dino 246 has been a stellar performer in the collector market, selling typically for three times the price of something like a 365 GTC/4; people drawn to the seductive lines rather than the significantly better fuel consumption.

Most coveted of the 246s are those described with the rhyming colloquialism “chairs and flares” (C&F to the Ferrari cognoscenti), a reference to a pair of (separately available) options available on later production Dino 246s.  The options were (1) seats with inserts (sometimes in a contrasting color) in the style used on the Daytona & (2) wider Campagnolo Elektron wheels (which the factory only ever referred to by size) which necessitated flared wheel-arches.  At a combined US$795.00 (in 1974), the C&F combination has proved a good investment, now adding significantly to the price of the anyway highly collectable Dino.  Although it's hard to estimate the added value because so many other factors influence calculation, all else being equal, the premium is usually between US$100-200,000 but these things are always relative; in 1974 the C&F option added 5.2% to a Dino GTS's list price and was just under a third the cost of a new small car such as the Chevrolet Vega.  It was a C&F Dino 246 GTS which in 1978 was found buried in a Los Angeles where it had sat for some four years after being secreted away in what turned out to be an unplanned twist to a piece of insurance fraud.  In remarkably good condition (something attributed to its incarceration being during one of California’s many long droughts), it was fully restored.

Not in such good condition is the post-incineration Dino 246 GT (not a C&F) being offered by Gullwing Motor Cars, the asking price the same US$129,500 as the 365 GTC/4.  Also built in 1972, Gullwing helpfully describe this as “a project”, probably one of history’s less necessary announcements.  The company couldn’t resist running the title “Too Hot to Handle” and described the remains as “…an original car that has been completely burnt.  Originally born in Marrone Colorado with beige leather.  It comes with its clear matching title and this car clearly needs complete restoration, but the good news is that it's certainly the cheapest one you will ever find.  The Dino market is hot and shows no signs of cooling. An exciting opportunity to own an iconic 246GT Dino. This deal is on fire!”  It’s still (technically) metal and boasts the prized “matching numbers” (ie the body, engine & gearbox are all stamped with the serial numbers which match the factory records) so there’s that but whether, even at the stratospheric prices Dinos often achieve, the economics of a restoration (that may be the wrong word) can be rationalized would need to be calculated by experts.  As with the 365 GTC/4, Gullwing may be amenable to offers but rather that the customer always being right, this one needs "the right customer".

Aggregate demand: The highly regarded auction site Bring-a-Trailer (BAT, their origin being a clearing house for “projects” although most were less challenging than Gullwing’s Dino) publishes auction results (including “reserve not met” no-sales) and the outcomes demonstrate how much the market lusts for Dinos.  BAT also has a lively comments section for each auction and more than once a thread had evolved to discuss the seeming incongruity of the prices achieved by Dinos compared with the rarer Berlinetta Boxer (365 GT4 BB, BB 512 & BB 512i) (1973-1984) which was when new much more expensive, faster and, of course, a genuine twelve cylinder Ferrari.  In such markets however, objective breakdowns of specifications and specific performance are not what decide outcomes: The customer is always right.

Digging up: The famous "buried" 1974 Dino 246 GTS, being extracted, Los Angeles, 1978 (left) and the body tag of a (never buried) 1974 Dino 246 GTS.  While it's true the factory never put a "Ferrari badge" on the Dino 206 & 246 (nor did one appear on the early Dino 308s) the Ferrari name does appear on the tags and some parts.  Gullwing's Dino would be a more challenging "project" and even with today's inflated values, the financial viability of a restoration might be dubious. 

Although it's in recent years the prices paid for the things sharply have spiked, the lure of the Dino is not a recent thing.  In 1978, a 1974 246 GTS was discovered buried in a Los Angeles yard and it transpired it was on the LAPD’s (Los Angeles Police Department) long list of stolen vehicles.  The department’s investigators concluded the burial had been a “rush job” because while it had been covered with carpets and some plastic sheeting in an inexpert attempt to preserve it from the sub-terrain, one window had been left slightly open.  Predictably, the back-story was assumed to be an “insurance scam”, the owner allegedly hiring two “contractors” to “make it disappear” in a manner consistent with car theft, hardly an unusual phenomenon in Los Angeles.  The plan was claimed to be for the Dino to be broken up with all non-traceable (ie not with serial numbers able to be linked to a specific vehicle) parts on-sold with whatever remained to be dumped “somewhere off the coast”.  In theory, the scamming owner would bank his check (cheque) from Farmers Insurance while the “contractors” would keep their “fee for service” plus whatever profits they realized from their “parting-out” which, even at the discount which applies to “fenced” stolen goods, would have been in the thousands; a win-win situation, except for the insurance company and, ultimately, everyone who pays premiums.

Dug Up: The 'buried" Dino after restoration.  Two of the Campagnolo wheels are said to be original and the 14 x 7½ wheels & fender flares combo was at the time a US$680.00 (about a third the cost of a new, small car); their presence can now add US$100,000 to a 246's value so they proved a reasonable investment.

However, it’s said that when driving the Dino, the hired pair found it so seductive they decided to keep it, needing only somewhere to conceal it until they could concoct another plan.  Thus the hasty burial but for whatever reason (the tales differ), they never returned to reclaim the loot and four years later the shallow automotive grave was uncovered after a “tip-off” from a “snitch” (tales of children finding it while “playing in the dirt” an urban myth.  The matter of insurance fraud was of course pursued but no charges were laid because police could not discover who had done the burial and rather than being scraped and “parted-out” (this time lawfully) as might have been expected, the Dino was sold and restored.  That was possible because it was in surprisingly good condition after its four years in a pit, something accounted for by (1) the low moisture content of the soil, (2) the degree of protection afforded by the covers placed at the time of burial and (3) its time underground coinciding with one of the prolonged droughts which afflict the area.  So, although Dino values were not then what they became, purchased at an attractive price (a reputed US$9000), it was in good enough shape for a restoration to be judged financially viable and it was “matching numbers” (#0786208454-#355468) although that had yet become a fetish.  The car remains active to this day, still with the Californian licence plate “DUG UP”.

Sandra West with her 1964 Ferrari 330 America.

Cars (for fraudulent purposes being buried or otherwise secreted away is a not uncommon practice (some have even contained a dead body or two) but there’s at least one documented case of an individual being, in accordance with a clause in their will, buried in their Ferrari.  Sandra West (née Hara, 1939-1977) became a Beverly Hills socialite after marrying Texas oil millionaire and securities trader Ike West (1934-1968) and as well as jewels and fur coats (then socially acceptable evening wear), she developed a fondness for Ferraris.  Her husband died “in murky circumstances” in a room of the Flamingo Hotel in Las Vegas and while the details of his demise at a youthful 33 seem never to have been published, he had a history of drug use and “health issues” related to his frequent and rapid fluctuations in weight.  His widow inherited some US$5 million (then a considerable fortune) so the LA gossip columnists adjusted their entries from “Mrs West” to “Sandra West, Beverly Hills Socialite and Heiress”.  Her widowed life seems not to have been untroubled and her death in 1977 was certainly drug-related although sources differ about whether it was an overdose of some sort or related to the injuries she’d suffered in an earlier car accident.

Sandra West's burial.  The legal proceedings related to the contested "burial clause" had been well publicized and the ceremony attracted a large crowd.

She left more than one will but a judge ultimately found one to be valid and it included a clause stating she must be buried “…in my lace nightgown … and in my Ferrari with the seat slanted comfortably.”  Accordingly, after a two month delay caused by her brother contesting the “burial clause”, Mrs West’s appropriately attired body was prepared while the Ferrari was sent (under armed guard) by train to Texas where the two were united for their final journey.  Car and owner were then encased in a sturdy timber box measuring 3 metres (10 feet) x 2.7 m (9 feet) x 5.8 m (19 feet) which was transported by truck to San Antonio for the ceremony, conducted on 4 May 1977 in the Alamo Masonic Cemetery (chartered in 1848, the Ancient Free and Accepted Masons in 1854 purchased this property because of the need for a burial ground for Freemasons).  It was an unusual ceremony in that a crane was used carefully to lower the crate into an obviously large grave while to deter “body snatchers” (who would be interested in exhuming car rather than corpse), a Redi-mix truck was on-hand to entomb the box in a thick layer of concrete.  In a nice touch, her grave lies alongside that of her husband and has been on the itinerary of more than one tourist operator running sightseeing tours.  Mrs West owned three Ferraris and it’s not clear in which her body was laid; while most reports claim it was her blue, 1964 330 America (s/n 5055), some mention it as a 250 GTE but 330 America #5055 has not since re-appeared (pre-modern Ferraris carefully are tracked) so that is plausible and reputedly it was “her favourite”.  Inevitably (perhaps sniffing the whiff of a Masonic plot), conspiracy theorists have long pointed out the only documentary evidence is of “a large crate” being lowered into the grave with no proof of what was at the time within.  However, given burial clause was ordered enforceable by a court, it should be assumed that under the remarkably plain gravestone which gives no indication of the unusual event, rests a Ferrari of some tipo.