Heckflosse

Heckflosse (pronounced hek-flos or hek-floss-ah (German))

A nickname for the Mercedes-Benz W111 & W112 sedans produced between 1959-1968 (1961-1971 for the coupés and cabriolets with the pruned fins) and translated in English as fintail ("finnie" the affectionate diminutive).

1959: A compound word in modern German, Heck (rear; back) + Flosse (fin).  As a surname, Heck (most common in southern Germany and the Rhineland) came from the Middle High German hecke or hegge (hedge), the origin probably as a topographic name for someone who lived near a hedge.  The link with hedges as a means of dividing properties led in the Middle Low German to heck meaning “wooden fencing” under the influence of the Old Saxon hekki, from the Proto-West Germanic hakkju.  In nautical slang heck came to refer to the “back of a ship” because the position of the helmsman in the stern was enclosed by such a fence and from here it evolved in modern German generally to refer to "back or rear".  Flosse is obscure but was probably related to the Middle English and Old English finn, the Dutch vin, the Low German finne and the Swedish fena.  Because all German nouns are capitalized, Heckflosse is correct but in English, where it's treated as a nickname, heckflosse is common.  Heckflosse is a noun; the noun plural is Heckflossen (although it has in English texts appeared as Heckflosses). 

The (low) rise and (gradual) fall of the Mercedes-Benz tail-fin

Lindsay Lohan examining the damage to a 2009 (fifth generation) Maserati Quattroporte leased by her father, the impact suffered in a minor traffic accident while her assistant was at the wheel, Los Angeles, 2009.  More than many, Lindsay Lohan probably understands the value of Peilstege.

Chrysler in 1957 really did claim their tail-fins were not mere decorations but "stabilizers" designed to move the centre of pressure rearward.  Although designed during Detroit’s tail-fin craze during the mid-late 1950s, Mercedes-Benz always claimed the Heckflosse (tail-fins), introduced in 1959, weren’t mere stylistic flourishes but rather Peilstege (parking aids or sight-lines (literally "bearing bars")), the construct being peil-, from peilen (take a bearing; find the direction) + Steg (bar) which marked the extent of the bodywork, this to assist while reversing.  It's never been clear if this interpretation existed during the design process or was applied retrospectively in response to criticism after the debut but by 1960, even in the US where the things has assumed absurd proportions, the fin-fad was fast fading.  As a cultural artefact, the distinctiveness of the Heckflosse made them a staple for film-makers crafting the verisimilitude of the 1960s High Cold War, just as the big 600s (W100, 1963-1981) from the same era are used still when wealth or evil (not always synonymous) needs to be conveyed.

1963 Mercedes-Benz 300 SE Lang (Long) (W112).

Although on a longer wheelbase than the standard 300 SE, the model designation remained the same, the SEL nomenclature not appearing until the subsequent (W109) 300 SEL (1965).  The additional framing around the badge appeared only on some early-build models and was a unique embellishment although the 300 SE, by German standards "dripped with chrome".  The chrome trim attached to the tail-fins on the 300 SE and the most expensive of the W111 range (220 S & 220 SE) wasn't fitted to the 220 or the cheaper W110 models and in a quirk of production-line economics, it transpired it was more expensive (ie labor intensive) not to fit the trim because of the additional finishing required.  The alpha-numeric soup of model designations which proliferated from the late 1960s started as something almost logical (ie a 300 used a 3.0 litre engine, a 220 a 2.2 etc) but as new product lines emerged, anomalies increased until, in the early 1990s, it was re-organized although the new system would generate its own inconsistencies and eventually the number often had only a vague relationship with engine displacement.

Heckflosse assembly line, Stuttgart, Germany, 1962.

The Heckflosse was one of the first cars to include in its design the concept of the “safety cell”, a passenger compartment designed to protect the occupants in the case of impacts or roll-overs, the structures to the front and rear (ie the engine bay and luggage compartment) essentially “sacrificial”.  This idea was the ancestor of the modern “crumple zone” in which the front and rear compartments were designed to deform upon impact rather than retaining structural integrity, the object being to absorb and dissipate the energy generated in a crash, preventing it reaching the passengers.  The concept was not new, having for generations been a part of naval architecture, warships using what designers dubbed the “armored citadel”: a kind of “box” containing the vital machinery and magazine (ammunition), the structure created by the armoured deck, waterline belt, and the transverse bulkheads.  While this design didn’t make warships “unsinkable”, it did make them harder to sink and there have been ships which have had their whole bow & stern blown off yet have remained afloat, able to be towed back to port.

1961 GAZ-13 Chaika (Seagull) (1959-1981, from the Soviet Union, left), Sunbeam Alpine (1959-1968, from the United Kingdom, centre) and 1961 Chrysler Imperial Crown Windsor (from the US, right).  There's long been much comment about the Heckflosse's fins (only the factory called them Peilstege) being a unexpected concession to a styling fad but they do need to be compared with what was happening not only on both sides of the Atlantic but in Moscow too.

1957 Ford Thunderbird.  Fin-wise, the closest comparison to the Heckflosse was probably the 1957 Ford Thunderbird which, compared with what Chrysler and General Motors (GM) were doing at the time, was quite restrained.  Genuinely, the fins on the first generation Thunderbird (1955-1957) were functional as Peilstege.

On 1 October 1966, Heckflosses were part of the small motorcade in which, having served the twenty year sentences they were lucky to receive from the International Military Tribunal (IMT) at the first Nuremberg Trial (1945-1946), war criminals Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) and Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 & Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna 1940-1945) were driven from Spandau prison in Berlin.  The next day he boarded a Pan-Am Boeing 727 for a flight to Hanover, his first time on a jet aircraft because in 1945 permission had been denied (ostensibly on security grounds) for him to go on a test flight in one of the two-seater Messerschmitt Me-262s built for training.  Like many aspects of his life after release, the THF-HAJ flight had been planned while in Spandau, Speer particularly taken with the 727 because he'd so often seen it during its final descent while tending the prison grounds which he'd transformed into a landscaped park.

1971 Mercedes-Benz 280 SE 3.5 Coupé (1969-1971).

On the sedans, the uncharacteristic exuberances were left undisturbed until production ended in 1968 although after 1965, the range was restricted to a line of lower cost, utilitarian models.  The coupé and cabriolet were introduced in 1961 and lasted a decade; truncating the Heckflosse, they achieved an elegance of line Mercedes-Benz has never since matched but then, few have.

1969 Mercedes-Benz 300 SEL 6.3 (W109, 1968-1972).

By 1965, on the W108 and W109 (1965-1972 and which replaced the more expensive W111 models & all the W112 sedans), the fins, though barely discernible, still existed, the factory noting the contribution to structural rigidity, adding strength without the increase in weight the use of other techniques would have imposed.

1978 Mercedes-Benz 450 SLC 5.0 (C107, 1977-1981).

Advances in metallurgy and engineering meant achieving the required strength became possible even without additional curvature in the metal and in 1971 the R107 (roadster 1971-1989) and C107 (coupé 1971-1981) debuted with the rear surface an uninterrupted flat plane.

1978 Mercedes-Benz 450 SEL 6.9 (V116, 1975-1980).

Despite that, a year later, the W116 sedans (1972-1980) were released with the most vestigial of fins.  The retention of styling elements between generations is not unusual, the second generation Range Rover reprising the earlier model’s distinctive hood creases, even though no longer a structural necessity.  Because there was uncertainty around whether US regulators would outlaw convertibles, no coupé or cabriolet version of the W116 was developed which is why a LWB (long wheelbase) coupé version of the R107 SL was released (as the C107 SLC) and the R107 lasted an impressive 18 years, not replaced until 1989.

1954 Chevrolet Corvette.

Almost apologetically, much has always been made of Mercedes-Benz in the late 1950s not being tempted to follow the lead of GM and Chrysler (Ford never really got involved) in making the W111's tailfins (whether they were really there to help when parking or were merely thought fashionable) truly macropterous but that doesn't mean Detroit may have influenced things because they also did some small "Heckflossesque" fins.  One intriguing element on the original Chevrolet Corvette was the use of protrusions to house the taillights.  When in 1953 the Corvette was released, the fins with which US cars of the era were to become so associated had been around for a few year but hadn’t yet grown (variously upwards & outwards) to the absurd proportions they would later assume and there was nothing unusual in taillights being housed in some construction integrated with the bodywork; once just “bolted-on” lens, taillights had become a design element.  What appeared on the early Corvettes are not really fins and are most analogous with the streamlined nacelles which appeared on contemporary aircraft as enclosures for jet engines; that aspect of aviation architecture would for years be a popular motif for the taillight stylists (by then a highly valued member of the team).  Despite that, the accepted term describing the sculptural extensions is “taillight pod”.  Interestingly, in some of the internal corporate memos the term “nacelle” was used but “pod” became the accepted standard.

1954 Corvette taillight (left) in pod with finlets.

The pair of small blades adorning the upper surface (although sometimes referred to as “finettes”) were in the documents of the GM Design Studio called “taillight bezels” or “ornamental finlets” and, modest as they were, the C1 Corvette probably was the first production car with “four fins”, those with them tending to fit them in pairs although, as a piece of biomimicry of aquatic species, some of the memorable inter-war and early post-war Tatras from Czechoslovakia had a single "central fin" running downwards from the rear of the roof.  The Tatra's fin (the concept familiar from LSR (Land Speed Record) machines) was there to enhance straight line stability and it was needed because of the car's configuration (advanced aerodynamics, a rear-mounted V8 engine and swing axles).  The fin did what it said on the tin but did little to alter the handling characteristics which, by virtue of the mechanical layout, could in unskilled hands be challenging.  The Corvette's behavior was more predictable but that didn't apply to the stylists (they weren't yet "designers") at GM and Chrysler who embarked on a process of “finflation” from which, mercifully, Chevrolet's sports car was spared.  Those on the early Corvettes were at least in a similar aspect ratio to those which appeared on actual jet engine nacelles where they were used to direct airflow in the desired direction and there would have been a slight aerodynamic effect (for better or worse) but the finlets were essentially decorative as GM’s memos indicated and similar additions even appeared on some dagmars (such as the 1954 Buicks).  The Corvette’s designers clearly though the moment had passed for when the restyled 1956 range was released, the pods had been banished, never to return.

1959 Pontiac Bonneville Convertible (left) and 1959 Pontiac Catalina Convertible (right).  Pontiac used the elongation of the elliptical taillights as a marker of a model's place in the division's hierarchy.

On the Corvette, the “taillight pod” and “ornamental finlets” combo didn’t make it into the 1956 range but the idea clearly became lodged somewhere in the GM collective memory because, on a grander scale, both were reprised on the 1959 Pontiacs; longer, higher and wider than the 1953 original, the look might have attracted more publicity had GM’s take on fins that year not been dominated by the Cadillac with the “twin bullet taillights” and the Chevrolet’s “bat wings”.  Compared with those extravagances, what Pontiac did was almost subtle and anyway overshadowed by two of the division’s more enduring debuts, the “split grill” and “year of the wide-track” campaign, the former coming and going, the latter lasting for more than a decade.  In a harbinger of what was to come (and ultimately doom Pontiac), all five GM divisions built their cars using the single platform of the GM B-Body and it was remarkable the stylists were able to achieve noticeably different appearances despite sharing the same structural core.  Whether the 1959 Pontiac's four finlets made them a more functional Peilstege than the two on the 1959 Heckflosse seems dubious although at 213.7 inches in length (5,428 mm) compared with the W111's 192 (4,875), drivers of Pontiacs would have needed them more.  Even a 1959 Rolls-Royce Silver Cloud II was only 213 inches (5,410) long and its bustleback had no fins whatever but many were chauffeur-driven so presumably “the help” were anyway good at parking. 

The Heckflosse as rally and race car

Mercedes-Benz 220 SE, Monte Carlo Rally, 1960.

To those accustomed to how things are done in the modern WRC (World Rally Championship) or have memories of the marvellous Group B cars of the 1980s (a category which enthralled everybody except the clipboard crew at the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation)) which, being international sport’s dopiest regulatory body, of course outlawed the things) it will seem improbable the Heckflosse would have been a successful rally car but the record was illustrious.  It’s best remembered for the 220 SE which won the 1960 Monte Carlo Rally but there were many other successes including the 1961 Algiers-Cape Town Central Africa Rally, an arduous event of some 13,500 kilometres (8400 miles) conducted over several weeks on a route from Cape Town to Algiers (a 190 D (a diesel-engined W121 “pontoon” rather than a Heckflosse) had won in 1959 which proved it was a rally which didn’t rely solely on speed).  First run in 1951 and based on an event staged in 1930, in 1956 a Fiat 1100 and a Ford Ranch Wagon V8 (two vehicles most unalike) had tied for first place, the latter driven by Elon Musk's (b 1971) maternal grandfather, chiropractor Joshua Norman Haldeman (1902–1974), who was an interesting character.

Mercedes-Benz factory rally team (part of the competition department, scaled down since the withdrawal from top-flight Formula One and sports car racing after 1999),  Acropolis Rally, 1963.

The most prestigious African rally was the East African Safari and a Heckflosse 220 SE won in 1961, following victories by 219s the previous two years. The 219 (W105, 1956-1959) was a curious anomaly among the post-war Mercedes-Benz saloons in terms of both nomenclature and engineering.  Using a “mix & match” approach which had been part of the transportation business even before things became motorized, the 219 used the 2.2 litre six-cylinder engine familiar in the various 220s (W128 & W180) but mounted it on the shorter “pontoon” platform used by the 4-cylinder 180 & 190 (W120 & W121) variants, the sacrificed length all accounted for by the shorter rear-doors (and thus wheelbase).  It was one of the more elaborate “de-frilling” exercises seen around the world, the variations including a lower cost version of an existing model (Citroën ID vs DS, Cadillac Calais vs De Ville or Chevrolet Biscayne vs Bel Air & Impala) or an existing body with a smaller engine substituted (Humber Hawk vs Super Snipe).  The 219’s designation was unusual in that it was the only occasion the familiar three numerals featured something other than a “0” as the last digit and it’s notable also because the factory, in a blatant attempt to evade the taxes levied on cars with 2.2 litre engines, slightly reduced the displacement.  The FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) government must have decided this was “un-German” trickery (dieselgate was decades away) because eventually they informed Daimler-Benz the 219 would be taxed as a 2.2 litre vehicle,  This brought production to an end because the effect of the tax increase would have negated the advantage the 219 had enjoyed.

The winning Mercedes-Benz 300 SE, Spa-Francorchamps 24 Hour, 1964.  Note the absence of the chrome trim which usually adorned the W112, the same weight-saving measure not always applied to the rally cars.

Although not obviously a machine built for the circuits, the Heckflosse did win enjoy success on the track, a 220 SE in 1961 winning the second Armstrong 500 in Australia, the event which became the annual Bathurst 1000.  It was even less obviously a rally car but the 220 SE enjoyed a remarkable record in the Poland Rally, winning four successive titles between 1960-1964 and the car also won the 1962 Liège-Sofia-Liège, the factory taking the title in the same event in 1963 with the new 230 SL (the W113 “Pagoda”, 1963-1971).  The Heckflosse also won the Acropolis Rally in two successive years, a 220 SE taking the chequered flag in 1962 and a 300 SE (W112) the following year.  The 300 SE was very much a luxury model which used the then still novel engineering of air suspension which provided a smooth ride but added to weight and complexity, neither quality sought by teams using cars in competition although the system did have the advantage of permitting ground clearance easily to be adjusted; to compensate for the added mass, the 300 SE used a variant of the 3.0 litre straight-6 from the 300 SL (W198; 1954-1963) Gullwing and roadster, a powerful, robust unit.  However, by 1963 it was obvious the days of the big sedans being effective rally cars was drawing to a close; the greater power of the 300 SE had permitted the Heckflosse quite an Indian summer but the immediate future clearly belonged to lighter, more nimble machines such as the Alfa Romeo Giulia, Mini Cooper, Saab 96 and Volvo 122.

Ewy Rosqvist with 220 SE Heckflosse.

However, whether on the circuits or the rally course, there was in the early 1960s nothing unusual about men winning trophies but something of note happened on November 4, 1962 when two Swedish women (driver Ewy Rosqvist (1929–2024) & co-driver Ursula Wirth (1934–2019)), in a 220 SE Fintail (Heckflosse) won the VI Gran Premio Internacional Standard Supermovil YPF (Sixth Touring Car Grand Prix of Argentina), conducted over five days and 2,874 miles (4,625 km) on some of the country’s gruelling, mountainous roads.  The women not only won but dominated the event; for the first time, a single vehicle won all six stages and they set a new race record.  To rub it in, all other competitors were men.  Ewy Rosqvist’s only complaint about the 220 SE was that when driving in the mountains, she’d have preferred one with power steering.  According to company lore, the rough road and hot weather testing of one of the competition department's Heckflosses was conducted in the Australian outback (a good place to find both qualities) and, as test drivers, the factory sent with the car the Ott brothers (dubbed by the locals “Crash Ott” and “Red Ott”); the report from the two burly Bavarians assured head office power assistance was “not needed” because the steering was  “acceptably light”.  

220 SE Heckflosse with spotter plane above.

Working as a veterinary assistant travelling between remote farms, Ewy Rosqvist was brought up on a diet of twisty, often icy roads of dubious quality and it was on those she learned the finer points of rally-style driving, travelling sometimes up to 200 km (125 miles) in a day.  With animals to care for, speed was required (in her bag was often some “time-critical” bull semen) and she took to keeping a log-book in which she recorded how long it took to go from one farm to the next; these entries she regarded as her “lap times”.  Later, she would recall the “unpaved roads, gravel paths and farm roads” with some gratitude because they honed techniques which proved good enough for her to win several European rally championships; she called her memoir Fahrt durch die Hölle (Driving through Hell (1963)).

Argentine Turismo Standard Grand Prix, 1962.

Victory celebrations: Ewy Rosqvist (left) with Ursula Wirth (right).  Between them (in sunglasses) stands Mercedes-Benz team manager Karl Kling (1910–2003) who was a factory driver in 1954-1955, driving both the W196R F1 cars and W196S (300 SLR) sports cars.

Although Daimler-Benz was not unaware of the publicity which would be generated by having a women driving for their competition department, when in 1962 the factory offered her a seat in the Mercedes-Benz works team, genuinely the appointment was on merit and with what was achieved in South America, she justified her place.  The team had appeared in Argentina with a four-car entry (two 220 SEs (W111) and two 300 SEs (W112)), the operation run with the sort of thoroughness which had characterized their Grand Prix campaigns in the 1930s & 1950s and, given the conditions encountered, it was just as well: of the 286 vehicles which started only 43 would finish.  Immediately the women made an impression by winning the first stage and they repeated the feat on the subsequent five, eventually finishing three hours ahead of the second-placed Volvo and setting a new record average speed of 126.87 km/h (78.84 mph).  Undeniably, the women were the most glamorous and photogenic in the field and they captured the country’s imagination, German language newspaper Freie Presse (published in Buenos Aires) reporting: “It was not the Cuban missile crisis [16-28 October 1962], but rather the two blondes from Scandinavia who dominated the headlines in the country’s daily newspapers.”

Edition

Edition (pronounced ih-dish-uhn)

(1) One of a series of printings of the same publication, each issued at a different time and differing from another by alterations, additions etc (historically sometimes referred to as impressions).

(2) The format in which a work is published (single volume edition, abridged edition, leather-bound edition, French language edition etc).

(3) In newspaper production, a form of differentiation between different versions of the “same” issue (late edition, city edition etc) and used in a similar manner in radio & television broadcasting.

(4) In book collecting, as “first edition”, a copy of a book from its first release or print run.

(5) The whole number of impressions or copies of a book, newspaper etc, printed from one set of type at one time.

(6) A version of anything (physical and not), often (sometimes misleadingly) in forms such as “limited edition”, “special edition” etc).

1545–1555: From the French édition, from the Middle French, from the Latin ēditiōn- (publication), the stem of ēditiō (a bringing forth, publishing), the construct being ēdit, the past participle of ēdere (to give out; bring forth, produce) + -iōn (the suffix appended to a perfect passive participle to form a noun of action or process, or the result of an action or process).  When the word entered English in the sense of “version, translation, a form of a literary work” (and later “act of publishing”) the dominant linguistic influence was probably the Latin editionem (a bringing forth, producing (although in specialized use it also carried the meaning “a statement, an account rendered”, from the past-participle stem of ēdere, the construct being e(x) (in the sense of “out”) + -dere, a combining form of dare (to give), from the primitive Indo-European root do- (to give).  Edition is a noun; the noun plural is editions.  The adjective editionism is non-standard and was coined to describe the practice in commerce in which different “editions” of essentially the same product are brought to market in an effort to induce customers to purchase multiple items even though the difference between them may be little more than the packaging.  It's a cynically profitable approach (the additional production & distribution costs marginal) which works especially well for those with a dedicated (hopefully obsessional) following.

More Issues Than Vogue sweatshirt from Impressions.

In publishing and (sometimes vaguely) related fields, the terms “issue”, “edition” and “version” have come to be used so loosely that they sometimes function interchangeably but within the publishing industry, there are conventions of use: Issue traditionally was used to refer to a specific release of a recurring publication (magazine, journal, newspaper etc) and tended to be tied to the release sequence (“October 2024 Issue”, “Fall 2024 Issue”, “Issue No. 215” etc).  Issue can however be used also as “re-issue” which refers usually to a “re-print” of a previous edition although it’s not uncommon for blurbs like “re-issued with new foreword” or “re-issued in large print” to appear, the implication being the substantive content remains the same.  Edition was used of a particular form or version of a publication that might differ from previous ones in significant ways which might include text corrections, foreign language translations, or updates, thus descriptions like “German Language Edition”, “Second Edition” or “Abridged Edition.  Some editions (especially those which appear in an irregular sequence) actually give in their title some hint of the nature of what distinguishes them from what came before such as the convention adopted by the American Psychiatric Association's (APA) Diagnostic for their Statistical Manual of Mental Disorders (DSM).  What the APA does is change the number if a DSM is regarded as a “new edition” but retain the number with an appended “R” (revised) or “TR” (text revision) if it’s an “updated edition”.  Thus has appeared the DSM-III-R (1987), the DSM-IV-TR (2000) and the DSM-5-TR (2022).  There’s some overlap in use for version and this perhaps reflects the influence of technology because it tends to be used of a specific form or variant of a publication such as language (eg Spanish version), format (eg audio version) or materials used in the construction (eg e-book version) rather than an implication of a chronological or iterative update (which in publishing tends to be called an “edition”.  In that the industry differs from IT where version numbers are almost always sequential although the convention widely used in the 1980s in which something like “version 2.4.3” could be interpreted as 2=major release, 4=update and 3=bug fix has long fallen into disuse.

Holy Bible, Revised Standard Version (RSV), 1952 limited edition, first printing by Thomas Nelson & Sons, brown full leather binding with inlaid gold lettering, silk end paper and green cardboard slip case, custom bound by the Chicago Bible Society.  US$750 from Abe Books.

There are also special uses which assume a life of their own, notably the Revised Standard Version (RSV), an English translation of the Bible published in 1952 by the Division of Christian Education of the National Council of the Churches of Christ in the US.  The RSV was a revision of the American Standard Version (ASV, 1901) and was published to render the text into the modern English which readily would be understood by a contemporary reader of modest education.  The object was not to change the meaning of the text but to preserve it and paradoxically this required editing the classic verses written by William Tyndale (circa 1494–1536) or in the King James Version (KJV, 1611) because the over hundreds of years the language had evolved and the much of what was in the original needed to be interpreted for a general audience and the controversy of clerical gatekeepers between God and his people had for centuries been a thing.  The RSV however has not been the last word and those who track novel initializms will have been delighted by the appearance of the New Revised Standard Version (NRSV, released in 1989 by the National Council of Churches (NCC) and the New Revised Standard Version Updated Edition (NRSVue), published in 2021.  Students of such things aren’t expecting the next update for at least a decade but finding a name might prove more of a challenge than editing the Old Testament’s Book of Leviticus for a modern audience although those who have worked in biblical forks have found alpha-numeric solutions such as RSV-2CE (Revised Standard Version, Second Catholic Edition (2006))

First Edition of James Joyce’s Ulysses, "Copy No 1", held in the National Library of Ireland.  It contains in Joyce's hand an inscription to the English political activist Harriet Shaw Weaver (1876–1961) who was for decades his patron.

A first edition of Ulysses (1922) by James Joyce (1882–1941) in 2009 sold on the opening day of an antiquarian book fair London for Stg£275,000, at the time a record for a twentieth century first edition.  Ulysses is regarded in the industry as the most collectable modern novel and the first editions, printed on hand-made Dutch fine-paper, are well-catalogued and this was number 45 of the first edition print run (all signed by the author) of 100, one of four not previously accounted for.  It had been sold originally by the Manhattan’s obviously subversive Sunwise Turn bookshop (Ulysses at the times banned in the US) and remained in the possession of the same family, stored in its original box and thus not exposed to light, accounting for the preservation of the construction.  Proving that dealers in literary circles can gush with the finest used car salesmen, the dealer who arranged the sale explained: “The color is amazing – this lovely Aegean Sea, Greek flag blue which would normally have darkened into a more dirty blue but because it has been in a box it is a complete thing of beauty.”  The almost pristine condition was a product also of its history of use, an inspection suggesting it was seemingly unread except for the well-thumbed final chapter where the most salacious passages can be found.  The existence of unread copies of well-known books is not unusual and those notorious for sitting neglected on the bookshelf include “challenging” texts such as A Theory of Justice (1971) by John Rawls (1921–2002), A Brief History of Time (1988) by Stephen Hawking (1942–2018) and Joyce’s own, bafflingly difficult Finnegans Wake (1939).  Intriguingly, the antiquarian book business also includes the category “pre-first edition” (any limited run copy of a book printed before the “first edition” is published).  The apparent oxymoron is explained by “first edition” being an industry definition rather than a literal description; pre-first editions thus analogous with “pre-production” or “final prototype” cars which (if they’ve survive the crusher which claims many) can be prized by collectors.

Among special editions there are, inter alia, “Collector's Editions”, “Anniversary Editions” and even, in one instance, the “So Fetch Edition”.

In commerce, “special editions” have become notable income generators for content providers and the movie business has embraced the concept with editions such as “the making of”, “bloopers & out-takes”, “director’s cut” and others and the idea isn’t new.  Led Zeppelin's eighth studio album (In Through the Out Door (1979)) originally was sold with an outer sleeve of plain brown paper, stamped with nothing more than the while the cardboard sleeve proper within was released with six different versions of the artwork.  Buyers would thus not know which sleeve they were selecting.  There’s nothing to suggest it was anything but a gimmick and neither the band nor the record company were expecting many to keep buying copies in the plain brown wrapped until they’d scored all six covers but there were press reports at the time of “Led Heads”, doing exactly that.  The industry took note.

Taylor Swift's The Anthology, one of 34 available editions of The Tortured Poets Department.

The attraction of releasing multiple versions of essentially the same product with variations restricted to some added content or detail differences in the packaging is that the additional costs in production and distribution are marginal yet there’s sometimes it’s possible to charge a premium for the “non-standard editions”.  The practice had for decades been quite a thing with car manufacturers but the music business came also to like the idea because, unlike with the cars where customers tended to buy one at a time, obsessive fans of musicians might be persuaded they needed several copies of what was essentially the same thing.  Leftist UK student site The Tab noted few music fans were as obsessive as Taylor Swift’s (b 1989) Swifties and, more significantly, they were also impressively numerous and thus an irresistible catchment of disposable income.  What The TAB noted was the almost simultaneous release of a remarkable (and apparently unprecedented) 34 versions of Ms Swift’s eleventh album, The Tortured Poets Department (2024), something which as well as generating revenue has the statistical benefit of afforcing her presence on the charts, every sale counting as a 1.0.  Some were technologically deterministic in than four were released as audio cassettes and nine were exclusively digital but most were essentially the same product except for the inclusion of a bonus track and some were available only through the retailer Target.  The most obsessive Swifties obviously could buy all 34 editions but for those which want just an exhaustive collection of the music, it appeared all was included on the accurately named The Anthology so there was that.  One day, all 34, still (where appropriate) unopened in their original packaging, will begin to appear on auction sites.  The approach attracted some adverse comment (which the Swifties doubtless ignored) and probably confirmed in the mind of J.D. Vance (b 1984; US vice president since 2025) that childless cat ladies are evil.

All editions: The Tab’s The Tortured Poets Department discography:

1. Collector’s Edition Deluxe with The Manuscript
2. Collector’s Edition Deluxe with The Albatross
3. Collector’s Edition Deluxe with The Bolter
4. Collector’s Edition Deluxe with The Black Dog
5. Standard album and The Manuscript
6. Standard and The Manuscript (signed)
7. Standard and But Daddy I Love Him (Acoustic)
8. Standard and Guilty As Sin? (Acoustic)
9. Standard and Down Bad (Acoustic)
10. Standard and Fortnight (Acoustic)
11. Standard and Fresh Out The Slammer (Acoustic)
12. Target exclusive with The Albatross
13. Target exclusive with The Bolter
14. Target exclusive with The Black Dog
15. Target exclusive vinyl
16. The Manuscript vinyl (pressing one)
17. The Manuscript vinyl (pressing two)
18. The Albatross vinyl
19. The Bolter vinyl
20. The Black Dog vinyl
21. The Manuscript vinyl
22. The Anthology
23. Standard and The Black Dog ‘voice memo’
24. Standard album and Who’s Afraid of Little Old Me voice memo
25. Standard album and Cassandra voice memo
26. Standard album (digital)
27. Standard album and Daddy I Love Him (Acoustic)
28. Standard album and loml (live from Paris)
29. Standard album and My Boy Only Breaks His Favorite Toys (live from Paris)
30. Standard album and The Alchemy / Treacherous mashup (live from Paris)
31. The Manuscript cassette
32. The Bolter cassette
33. The Albatross cassette
34. The Black Dog cassette

1976 Lincoln Continental Mark IV, Lipstick edition.  The shade of red appears to be close to Dior's lipstick #744 (Party Red).

The car manufacturers have produced at least hundreds of “special editions” and while many of them really weren't “especially special”, they kept returning to the concept because it was lucrative, the things usually profitable to an extent exceeding greatly the nominal sum of their parts.  Quite how many have existed over the years is difficult to estimate because, in addition to the well-documented examples from manufacturers which were sold nationally or even globally, some were offered only briefly or regionally and barely advertised.  Additionally, dealers or sometimes an agglomeration of them would also conjure up their own "special editions" so the total of such things is probably in the thousands.  Sometimes, fashion houses were paid to lend their name, AMC teaming with Pierre Cardin, Levi Strauss (Volkswagen also had a denim-trimmed Beetle though without a specific brand attribution) & Oleg Cassini while the Lincoln Continental at times was offered with themes by Emilio Pucci, Cartier, Bill Blass and de Givenchy although the most memorable were the reputed 500 “Lipstick editions”, a study in red & white, quite a sight given the expanse of sheet metal and leather.

1969 Dodge Charger R/T SE (left), 1972 Chrysler VH Valiant Charger 770SE E55 (centre left), 1976 Holden HX LE (centre right) and 2002 Mazda Miata Special Edition (MX-5 in some markets) (right).

In most of the “special” editions, offered over the decades, it was only in the advertising or press kits that terms like “special edition” or “limited edition” appeared.  Sometimes though, such physical badges did appear on the vehicles. In the US, on the 1969 Dodge Chargers with the SE option, the badge included both “SE” & “Special Edition” while in Australia, only “SE” appeared on the 1972 Chrysler VH Valiant Charger 770SE E55 (one of the industry’s longer model names) although the marketing material called it a “Special Edition”, a usage borrowed from the parent corporation in the US and even the badge used was the same part as that which had been stuck on the 1970 Dodge Challenger SE.  Holden’s frankly cynical (but most profitable) 1976 LE spelled out “Limited Edition” under a “LE” (in a larger font) while Mazda used only the full term for the Miata (MX-5) Special Edition models.

Last Call: 2023 Dodge Challenger SRT Demon 170 (with two-piece “underwire”).

Dodge in 2023 embarked on a run of “special editions” on a grand scale, their “Last Call” programme a series of Dodge Challengers & Chargers packaged in a variety of ways but all distinguished by the inclusion of some flavor of Chrysler's third generation HEMI V8 (2003-), the significance of last call being the engine was being withdrawn from use in passenger-cars, a victim of government regulations intended to reduce vehicle emissions.  The programme yielded an array of Chargers & Challengers with specifications (ie horsepower and such) varying from “impressive” to “bonkers” and they were produced in batches of between 100 and 3,300.  The customers responded well with most editions soon “sold out” and, judging from the number with minimal mileage and still in “as delivered” condition which appeared rapidly on auction sites, many had been bought by those expected to “flip” them for profit.  Some did realise gains from the transactions but the market soon cooled, especially for the editions produced in the thousands but how many have been “stashed away” in the hope that years from now there will be those who will pay much, isn't known.

Last Call: 2023 Dodge Challenger SRT Hellcat Black Ghost Special Edition (with one-piece “underwire”).  As well as the impressive engineering, the Last Call programme yielded some unusually long model names.

That strategy may play out well for those speculating on a surge in value in the years to come when, for a certain class of customer, the specifications of a Last Call Dodge will seem intoxicating in a world in which such things have long been extinct.  That was for many the plan but the future has been clouded by Donald Trump (b 1946; US president 2017-2021 and since 2025), his second administration releasing plans to “roll-back” vehicle emission standards and Chrysler, thus encouraged, announced in 2025 the HEMI V8 would re-appear in passenger vehicles, a decision which wouldn't have much troubled the board because the market has greeted the replacement straight-six engines with restrained enthusiasm.  Doubtless there will be those who noted Chrysler's announcement and, contemplating the thought of their carefully stored Challenger(s) becoming a depreciating asset, will have consulted lawyers to find if grounds for redress exist, the argument being they were “induced” to purchase on the promise of a “last call” being exactly that.  Unfortunately, there is a precedent and it's not encouraging.

Another “last call”: The “last American convertible” ceremony, Cadillac Clark Street Assembly Plant, Detroit, Michigan, 21 April 1976.

In the US, by the late 1960s, sale of convertibles had for years been declining and with the growing volume of government regulations about vehicle safety (which included “roll-over standards”, the industry was working on the assumption the body-style would soon be banned.  Given the declining demand for such things the manufacturers were sanguine about this and even pleased to have something to have to use to “trade off” against regulations they definitely did not want imposed.  By 1975 the Cadillac Eldorado was the only one of the few big US convertibles still available selling in reasonable numbers but the platform was in its final years and with no guarantee a version based on the new, smaller Eldorado (to debut in 1978) would enjoy similar success, General Motors (GM) decided it wasn’t worth the trouble but, sensing a “market opportunity”, promoted the 1976 model as the “Last American convertible”.  Sales spiked, some to buyers who purchased the things as investments, assuming in years to come they’d have a collectable and book a tidy profit on-selling to those who wanted a (no longer available) big drop-top.  Not only did GM use the phrase as a marketing hook; when the last of the 1976 run rolled off the Detroit production line on 21 April, the PR department, having recognized a photo opportunity, conducted a ceremony, complete with a “THE END OF AN ERA 1916-1976”) banner and a “LAST” Michigan license plate.  The final 200 Fleetwood Eldorado convertibles were “white on white on white”, identically finished in white with white soft-tops, white leather seat trim with red piping, white wheel covers, red carpeting & a red instrument panel; red and blue hood (bonnet) accent stripes marked the nation’s bicentennial year.

The “last American convertible” ceremony, Cadillac Clark Street Assembly Plant, Detroit, Michigan, 21 April 1976.

Of course in 1984 a convertible returned to the Cadillac catalogue so some of those who had stashed away their 1976 models under wraps in climate controlled garages weren’t best pleased and litigation ensued, a class action filed against GM alleging the use of the (now clearly incorrect) phrase “Last American Convertible” had been “deceptive or misleading” in that it induced the plaintiffs to enter a contract which they’d not otherwise have undertaken.  The suit was dismissed on the basis of there being insufficient legal grounds to support the claim, the court ruling the phrase was a “non-actionable opinion” rather than a “factual claim”, supporting GM's contention it had been a creative expression rather than a strict statement of fact and thus did not fulfil the criteria for a “deceptive advertising” violation.  Additionally, the court found there was no actual harm caused to the class of plaintiffs as they failed to show they had suffered economic loss or that the advertisement had led them to make a purchase they would not otherwise have made.  That aspect of the judgment has since been criticized with dark hints it was one of those “what’s good for General Motors is good for the country” moments but the documentary evidence did suggest GM at the time genuinely believed the statement to be true and no action was possible against the government on several grounds, including the doctrines of remoteness and unforeseeability.  If HEMI V8 powered coupés and sedans soon re-appear in Dodge's showrooms, it may not be only Greta Thunberg (b 2003) who will be upset.

Limited Edition, less limited profit: The Holden LE

1976 HX Holden LE

By the mid 1970s, the market had come to prefer the cheaper, smaller and easier to use cassette tapes which meant warehouses were soon full of the once desirable 8-track players and buyers were scarce.  In Australia, GMH (General Motor Holden) by 1975 had nearly a thousand in the inventory which also bulged with 600-odd Monaro body-shells, neither of which were attracting customers; fashions change and both had become unfashionable.  Fortunately, GMH was well-acquainted with the concept of the "parts-bin special edition" whereby old, unsaleable items are bundled together and sold at what appears a discount, based for advertising purposes on a book-value retail price there’s no longer any chance of realizing.  Thus created was the high-priced, limited edition LE (which stood for "Limited Edition", the Monaro name appearing nowhere although all seem still to use the name), in metallic crimson with gold pin striping, golf "honeycomb" aluminium wheels, fake (plastic) burl walnut trim and crushed velour (polyester) upholstery; in the 1970s, this was tasteful.  Not designed for the purpose, the eight-track cartridge player crudely was bolted to the console but five-hundred and eighty LEs were made, GMH pleasantly surprised at how quickly they sold with no need to resort to discounting.  When new, they listed at Aus$11,500, a pleasingly profitable premium of some 35% above the unwanted vehicle on which it was based; these days, examples are advertised for sale for (Aus$) six-figure sums and anyone who now buys a LE does so for reasons other than specific-performance.  Although of compact size (in US terms) and fitted with a 308 cubic inch (5.0 litre) V8, it could achieve barely 110 mph (175 km/h), acceleration was lethargic by earlier and (much) later standards yet fuel consumption was high; slow and thirsty the price to be paid for the early implementations of the emission control plumbing bolted to engines designed during more toxic times.      

1971 Holden HQ Monaro LS 350

The overwrought and bling-laden Holden HX typified the tendency during the 1970s and of US manufacturers and their colonial off-shoots to take a fundamentally elegant design and, with a heavy-handed re-style, distort it into something ugly.  A preview of the later “malaise era” , it was rare for a facelift to improve the original.  The 1971 HQ Holden was admired for an austerity of line and fine detailing; what followed over three subsequent generations lacked that restraint.  The HX LE was one of a number of "special" and "limited" editions offered during the era and it remains one of the few remembered.

In English, malaise was an unadapted loanword from the French malaise (ill ease), the construct being mal- (bad, badly) + aise (ease).  It was used to describe (1) a feeling of general bodily discomfort, fatigue or unpleasantness (sometimes associated with the onset of illness), (2) an ambiguous feeling of mental or moral depression (the sense tending more to “melancholy” than “angst”) and (3) ill will or hurtful feelings for others.  The US cars of the years between 1974-1984 (some say it went on a bit longer) came to be called “malaise era” cars, the name from the thoughtful but perhaps unfortunate “Crisis of Confidence” address Jimmy Carter (1924-2024; US president 1977-1981) delivered in July 1979.  Carter’s years of malaise remains emblematic the America of the late 1970s (a time of stagflation, oil-shock induced energy price-rises & shortages, high interest rates and general gloom) but the details have become blurred.  The use of the word “malaise” emerged from a retreat the president had convened at the Camp David retreat after concluding neither he, his advisors or the entire machinery of government could come up with solution to the nation’s many problems.  Attended by notables from the clergy, academia and other realms including the governor of Arkansas, BillClinton (b 1946; US president 1993-2001), the curious event prompted one historian to describe it as “…the most remarkable exercise in presidential navel-gazing in American history…” but what did lodge in Carter’s memory was an observation by the pollster Patrick Caddell (1950–2019) that after some fifteen years of trauma including assassinations, race riots, the war in Vietnam and Watergate, the nation was experiencing a “malaise” and the president decided this notion would be the centrepiece of his address to the people.

Malaise: 1978 Ford Mustang II King Cobra.

An emblematic malaise era machine, twenty-first century viewers would be surprised to learn it was possible for a relatively small, light car with a 302 cubic inch (4.9 litre) V8 to deliver such anaemic performance.  However, the Mustang II (1973-1978) was the the right car for the right car (debuting some weeks before the first oil shock) and was a great success.

The word “malaise” wasn’t included in the text of Carter’s speech but, replete with phrases like “…strikes at the very heart and soul and spirit of our national will…” & “…crisis of confidence…”, the tone was clear and almost universally the press called it the “malaise speech”.  Despite what has long been the popular perception, at the time the speech was not a political disaster and was well-received, Carter’s approval ratings surging; it was only as the year unfolded he came to be damned by his own words and if any single term is now associated with his unhappy single term, it's “malaise”.  As was customary for presidential addresses of this nature, the speech was nationally televised live by the three major commercial networks (ABC (American Broadcasting Company), CBS (Columbia Broadcasting System) & NBC (National Broadcasting Company)) and simultaneously broadcast by many radio stations, the total audience estimated at some 65 million (there was then no FoxNews but it's not difficult to predict what the nature of that commentary would have been).  Given the coverage, it’s certain the address contributed greatly to the eventual public disillusionment with the president and may thus have been an example of videomalaise (a term from late 1990s political science which linked voters’ decreasing trust in politicians with depictions of the latter on televised news).

Honorable exception: 1973 Pontiac Firebird Trans-Am SD-455.

Available only on the Firebird (Formula or Trans-AM) in 1973 & 1974, the SD-455 was one of the few bright spots of the malaise era although it did need slightly to be detuned for commercial release, its original 310 (HP) horsepower configuration able to pass the EPA's (Environmental Protection Authority) emission tests only if a devious "cheater" device was installed (shades of Volkswagen's later "dieselgate" although Pontiac got off with nothing more than a "slap on the wrist" rather than the billions it cost the equally guilty Germans).  The production version was rated at 290 HP which was still enough to make it the powerful US car of its time.

The "malaise era" cars were so named because compared with the previous generations, they were heavier, slower, thirstier and less pleasant to drive, a collection of characteristics which weren't the fault of President Carter but he had the misfortune to be in the White House at the same time.  They were of course safer and less polluting but those advantages were hidden while the ugliness of the battering-ram bumper-bars, reduced power and sometimes tiresome driving characteristics were obvious.  When speaking of these mostly unlamented machines, the phrase “Malaise Era” is believed to have been coined by writer Murilee Martin (the pen name of Phil Greden) who used it first in 2007 on the website Jalopnik.