Liberal

Liberal (pronounced lib-ruhl (U) or lib-er-uhl (non U))

(1) Favorable to progress or reform, as in political or religious affairs (and in this context a synonym of progressive and antonyms of reactionary.

(2) Noting or pertaining to a political party advocating measures of progressive political reform (used often with an initial capital letter, something in some cases perhaps influenced by the existence of political parties with the name (where the initial capital is correct)).

(3) Of, pertaining to, based on, or advocating liberalism, especially the freedom of the individual and governmental guarantees of individual rights and liberties.

(4) Favorable to or in accord with concepts of maximum individual freedom possible, especially as guaranteed by law and secured by governmental protection of civil liberties (now better described as libertarian now the definitions of “liberal” are so fluid).

(5) As “liberal education”, of or relating to an education that aims to develop general cultural interests and intellectual ability (as distinct from specific vocational training).

(6) Favoring or permitting freedom of action, especially with respect to matters of personal belief or expression.

(7) Of or relating to representational forms of government rather than aristocracies and monarchies.

(8) Free from prejudice or bigotry; tolerant, unprejudiced, broad-minded

(9) Open-minded, free of or not bound by traditional or conventional ideas, values etc.

(10) Characterized by generosity and willingness to give in large amounts; unstinting, munificent, openhanded, charitable, beneficent; lavish.

(11) Given or supplied freely or abundantly; generous.

(12) Abundant in quantity; lavish.

(13) Not strict or rigorous; not literal (often of translations, interpretations etc).

(14) Of, relating to, or based on the liberal arts.

(15) Of, relating to, or befitting a freeman (now rare).

(16) A person of liberal principles or views, especially in politics or religion.

(17) A member of a “liberal” party in politics (if applied to a part actually named “Liberal”, in some contexts an initial capital should be used).

(18) Unrestrained, licentious (obsolete although the sense seems still to be understood by the Fox News audience).

1350–1400: From the Middle English, from the twelfth century Old French liberal (befitting free people; noble, generous; willing, zealous), from the Latin līberālis (literally “of freedom, pertaining to or befitting a free person” and used also in the sense of “honorable”), the construct being līber (variously “frank, free, open unrestricted, unimpeded; unbridled, unchecked, licentious”) + -ālis.  The –alis suffix was from the primitive Indo-European -li-, which later dissimilated into an early version of –āris and there may be some relationship with hel- (to grow); -ālis (neuter -āle) was the third-declension two-termination suffix and was suffixed to (1) nouns or numerals creating adjectives of relationship and (2) adjectives creating adjectives with an intensified meaning.  The suffix -ālis was added (usually, but not exclusively) to a noun or numeral to form an adjective of relationship to that noun. When suffixed to an existing adjective, the effect was to intensify the adjectival meaning, and often to narrow the semantic field.  If the root word ends in -l or -lis, -āris is generally used instead although because of parallel or subsequent evolutions, both have sometimes been applied (eg līneālis & līneāris).  The noun came into use early in the nineteenth century.  The antonym in the sense of “permitting liberty” is “authoritarian” while in the sense of “open to new ideas and change”, it’s “conservative”.  Liberal is a noun & adjective, liberalism, liberalizer, liberalization, liberalist & liberality are nouns, liberalize is a verb and liberally is an adverb; the noun plural is liberals.

The mid-fourteenth century adjective meant “generous” (in the sense of “quantity”) and within decades this has extended to “nobly born, noble, free” and from the late 1300s: “selfless, magnanimous, admirable” although, as a precursor of what would come, by early in the fifteenth century it was used with bad connotations, demoting someone “extravagant, undisciplined or unrestrained”; Someone something of a libertine (in the modern sense) therefore and it was in this sense Don Pedro in William Shakespeare’s (1564–1616) Much Ado About Nothing (1599) spoke of the lustful villain in Act 4, Scene 1:

Why, then are you no maiden, Leonato,
I am sorry you must hear. Upon mine honor,
Myself, my brother, and this grievèd count
Did see her, hear her, at that hour last night
Talk with a ruffian at her chamber window
Who hath indeed, most like a liberal villain,
Confessed the vile encounters they have had
A thousand times in secret.

The evolution in use continued and while in the sixteenth & seventeenth centuries “liberal” was used as a term of reproach suggesting “lack of restraint in speech or action”, with the coming of the Enlightenment there was a revival of the positive sense, the word now used also to mean “free from prejudice, tolerant, not bigoted or narrow” and that seems to have emerged in the late 1770s although by the nineteenth century, use often was theological rather than political, a “liberal” church (Unitarians, Universalists et al) one not so bound the rigidities in doctrine & ritual as those said to be “orthodox” (not to be confused with the actual Orthodox Church).  It was also in the nineteenth century that in England the phrase “liberal education” became widely used although what to claimed to described had a tradition in pedagogy dating from Antiquity although the it path to modernity was hardly uninterrupted, various forms of barbarism intervening and in this context it probably is accurate to speak of some periods of the Medieval era as “the Dark Ages”.  There was never anything close to a standard or universal curriculum but theme understood in the nineteenth century was it was the only fitting education for what used to be called “a gentlemen” (a term related in sense development to the Classical Latin liber (a free man)) and contrasted with technical, specialist or vocational training.  Historically, the “liberal arts” inherited from the late Middle Ages were divided into the trivium (grammar, logic & rhetoric) and the quadrivium (arithmetic, geometry, music & astronomy).

Much associated with the worst of America’s “corrupting coasts” (New York City & Hollywood), Lindsay Lohan is a classic liberal.

The now familiar use in politics began in the first decade of the nineteenth century, one of the many ripples from the French Revolution (1789) when it was used to suggest a tendency to “favor freedom and democracy” over the long dominant hierarchical systems which characterized feudal European society.  In English, the label was initially applied by opponents to whichever party or politicians championed individual political freedoms and it seems the word often was spoken with a French accent, the implications being that such notions were associated with chaos and ruin; the revolution of 1789 had shocked and frightened the ruling establishment(s) just about everywhere.  However, there seems to have been a fork in the sense development in the US which came from a tradition which of course viewed more approvingly revolutions which swept away tyranny and there, certainly by the 1820s, “liberal” was already being used to mean “favorable to government action to effect social change” and some historians have linked this to the religious sense of “free from prejudice in favor of traditional opinions and established institutions” (and thus open to new ideas and plans of reform); this theme has continued to this day.  From the very foundations of the first colonial settlements, in what became the US there has always been a tension between the lure of freedom & democracy and that of religious purity, the notion what was being created was a society ordained by God.

In politics the usual brute-force distinction is of course between “liberals” and “conservatives” and while the nuances and exceptions are legion, it does remain the core template by which politics is reported and it applies to institutions as varied as the Roman curia, the Israeli cabinet, the Church of England and presidential elections in the Islamic republic or Iran; while not entirely accurate, it remains useful.  What is less useful is the noun “liberalism” which in the nineteenth century did have a (more or less) accepted definition but which since has become so contested as to now be one of those words which means what people want it to me in any given time and place.  That the title of the “true inheritor” of liberalism has been claimed groups as diverse as certain neo-Marxists and the now defunct faction of the US Republican Party which used to be called the “Rockefeller Republicans” illustrates the problem.  Also suffering from meaning shifts so severe as to render it a phrase best left to professional historians is “neo-liberal”, first used in 1958 as a reference to French politics and theology but re-purposed late in the twentieth century to describe a doctrine which was a synthesis of laissez-faire economics, deregulation and the withdrawal of the state from anything not essential to national security, law & order and economic efficiency.  Some critics of latter day neo-liberalism call it "an attempt to repeal the twentieth century" which captures the spirit of the debate.

1972 Chrysler Valiant Charger R/T E49 (left) and 1974 Ford Falcon XB GT Hardtop (right), 1974 RE-PO 500K endurance race, Phillip Island, Victoria, Australia, November 1974.

The fifth round of the 1974 Australian Manufacturers' Championship, the 1974 RE-PO 500K event was run under Group C (Touring Cars) regulations over 106 laps (501 km (311 miles)) and one quirky thing about the race was it being a footnote in Australian political history, both the E49 Charger of Lawrie Nelson (b 1943) and the Falcon GT of Murray Carter (b 1931) carrying “Liberal” signage as part of a paid sponsorship deal arranged by the Liberal Party of Australia.  Carter finished second (like the Liberal Party in that year's federal election (ie, they lost), although then party leader, Sir  Billy Snedden (1926–1987), provided one of the more memorable post election statements when he claimed "We didn't lose, we just didn't win enough votes to win." and he'd today be most remembered for that had it not be for the circumstances of his death which passed into legend.  Carter would later reveal that despite his solid result, the Liberal Party never paid up, the sponsorship deal apparently what later Liberal Party leader John Howard (b 1939; prime minister of Australia 1996-2007) might have called a "non-core promise".  

Death of former Australian Liberal Party leader Sir Billy Snedden.

The Liberal Party was in 1944 founded by Sir Robert Menzies (1894–1978; prime-minister of Australia 1939-1941 & 1949-1966) as essentially an “anti-Labor Party” aggregation of various groups and he emphasized at the time and often subsequently that he wanted his creation truly to be a “liberal” and not a “conservative” party; it was to be a “broad church” in which some diversity of opinion was not merely tolerated but encouraged.  Mostly he stuck to that although some would note as the years passed, perhaps he became a little less tolerant.  By 2024, the Liberal Party of Australia has fallen under the control of right-wing fanatics, religious fundamentalists & soft drink salesmen and it doubtful someone like Sir Robert would now want to join the party, even if they’d have him.  The current party leader is Peter Dutton (b 1970; leader of the opposition and leader of the Australian Liberal Party since May 2022) and interestingly, despite many opportunities, Mr Dutton has never denied being a Freemason.

The arrival of political parties called “Liberal Party” & “Conservative Party” (often with modifiers (Liberal Democrats, Liberal Movement etc) created the need for labels which distinguish between the “liberal” and “conservative” factions within each: while all members of a Liberal Party are “big L Liberals” some will be “small c conservatives” and some “small l liberals” which sounds a clumsy was of putting things but it’s well-understood.  Some though noted there were sometimes more similarities than differences, the US writer Ambrose Bierce (1842-circa 1914) in an entry in his Devil's Dictionary (1911) recording: "Conservative (noun), a statesman who is enamored of existing evils, as distinguished from the Liberal, who wishes to replace them with others."  These days it he might be called a cynical structuralist.  Bierce, a US Civil War (1861-1865) veteran, never lost his sense of adventure and, aged 71, vanished without a trace in one of the great mysteries in American literary history.  The consensus was he probably was shot dead in Mexico and in one of his last letters there’s a hint he regarded such as fat as just an occupational hazard: “Good-bye. If you hear of my being stood up against a Mexican stone wall and shot to rags, please know that I think it is a pretty good way to depart this life.  It beats old age, disease, or falling down the cellar stairs. To be a Gringo in Mexico--ah, that is euthanasia!”

So, “liberal” being somewhat contested, while the comparative was “more liberal” and the superlative “most liberal”, modified forms appeared including anti-liberal, half-liberal, non-liberal, over-liberal, pre-liberal, pseudo-liberal, quasi-liberal, semi-liberal, uber-liberal, ultra-liberal, arch-liberal, classical-liberal, neoclassical-liberal and, of course, liberal-liberal & conservative-liberal.  In modern use there have been linguistic innovations including latte-liberal (the sort of “middle class” liberal who, stereotypically, orders complicated forms of coffee at the cafés & coffee shops in up-market suburbs, the term very much in the vein of “Bollinger Bolshevik” or “champagne socialist”.  A latte liberal is a variation of the earlier wishy-washy liberal (someone who will express fashionable, liberal views but will not deign to lift a finger to further their cause) with the additional implication they are of the middle class and committed only to the point of "virtue signaling".  The portmanteau word milliberal (the construct being mill(ennial) +‎ (li)beral is a liberal of the millennial generation (those born between 1981-1986).  The term boba-liberal comes from internet-based (notably X, formerly known as Twitter) political discourse (mostly in the US it seems) and is a slur describing a liberal-leaning Asian American with politics or attitudes considered too tepid or whitewashed by other Asian Americans, stereotyped as focusing on superficial gestures over more meaningful actions especially in regards to Asian American activism.  Those who comment on stories on Fox News have also contributed to the lexicon, the portmanteau libtard (the construct being lib(eral) + (re)tard) and the meaning self explanatory, as it is for NazLib, the construct being Naz(i) + Lib(eral).  So, especially in the US, “liberal” is a word which must be handled with care, to some a mere descriptor, to some a compliment and to others an insult.  While there are markers which may indicate which approach to adopt (is one's interlocutor carrying a gun, driving a large pick-up truck, listening to country & western music etc), none are wholly reliable and probably the best way is to work into the conversation a “litmus paper” phrase like “liberal gun laws”.  From the reaction, one's path will be clear.

But although there are some for who it seems a calling, being a liberal is not in the DNA and there have been some who became conservative, just as there are conservatives who converted to liberalism.  Indeed, were the views of many to be assessed, it’d like be found they are various to some degree liberal on some issues and conservative on others, a phenomenon political scientists call “cross-cutting cleavages”.  Political journeys are common and may be endemic to one’s aging (and certainly financial) path, there being many youthful anarchists, socialists and nihilists who have ended up around the boardroom table, very interested in preserving the existing system.  The path from liberalism can also be a thing of blatant opportunism.  It is no criticism of Donald Trump (b 1946; US president 2017-2021) that he re-invented himself as an anti-liberal because that was the way to become POTUS (president of the United States), despite for decades his stated positions on many social issues revealing his liberal instincts.  It’s just the way politics is done.  It’s also the way business is done and it was unfortunate Rupert Murdoch (b 1931) elected to settle in the matter of Dominion Voting Systems v. Fox News to ensure no more of Fox’s internal documents entered the public domain.  Those which did appear were interesting in that far from Fox’s anti-liberal stance being Mr Murdoch’s ideological crusade, it was more the path to profit and were Fox’s audience to transform into something liberal, there would go Fox News.

Once was liberal: Candace Owens Farmer (née Owens and usually styled “Candace Owens”; b 1989) with "Candace Coffee Mug", one item in a range of Candace merchandise.

Because race remains the central fault-line in US politics, political cartoonists and commentators have never been prepared to have as much fun with the black conservatives as they enjoyed with “gay Republicans”, the latter a breed thought close to non-existent as last as the 1990s.  Black conservatism is to some extent aligned with black Christian religiosity but it’s a creature also of that under-reported demographic, the successful, black middle class, a diverse group but one which appears to have much in common with the priorities of their white counterparts.  In that sense Candace Owens is not wholly typical but she is much more entertaining and here early political consciousness was as a self-declared (though apparently retrospectively) liberal before moving to a nominally conservative stance although whether this was an ideological shift or a pursuit of clicks on the internet (on the model Mr Murdoch values to maximize revenue from Fox News) isn’t clear.  What is clear is Ms Owens knows about the Freemasons, her research into the cult beginning apparently when she “freaked out” after learning Buzz Aldrin (b 1930; who in 1969 was the second man to set foot on the Moon) is a confessed Freemason.  On 30 September, 2024, she discussed the Freemasons on her YouTube channel:

What is Freemasonry?  OK, so during the late Middle Ages, the world was united under the holy Roman Catholic church.  OK?  So if you had any opposition to the church throughout Europe, you were forced to go underground.  Right?  We were a Christian society.  And among the only organized groups that were able to move freely throughout Europe were these guilds of stonemasons, and they would then be, therefore, because they could move freely, hence, Freemasons.  They were able to maintain the meeting halls or lodges in virtually every major city, and the Masons were, essentially, very talented at architecture, and they had a bunch of secret knowledge — sometimes secret knowledge of architecture and of other topics.  And that knowledge was dated back to the times of Egypt. Right?  And it was essential maintaining this knowledge in the construction of European churches and cathedrals.

So one of the things that is well known is that Freemasons were in opposition to the church.  Right? They wanted to crush the church, which is why it is not ironic that the person who founded the Mormon church, as just one example — many of the churches, the very many Protestant faiths that we have — was Joseph Smith and he was a Freemason.  That's a fact, just as one example. Now, you may know some people that are Freemasons and you're going, well, I know this person and he goes to a lodge and he's completely harmless.  Yes. It is a known thing that 97 — like, something like 97% of Freemasons are not in the top tier degree of Freemasonry.  And it is understood that at the top tier degree of Freemasonry, you essentially become one of the makers of the world.

So I'm — just for those of you guys who've never even heard of that, and like I said, I would have been among you. I'm very new to relearning American history through the lens of Freemasonry. Some known Freemasons — George Washington was a Freemason, Thomas Jefferson was a Freemason, Benjamin Franklin was a Freemason, Buzz Aldrin was a Freemason — don't get me started. For those of you that have been listening to this podcast for a long time, you already know where I'm at — or where I'm at when it comes to NASA and the weird satanic chants that they were doing to establish the Apollo program and all the weird stuff that happened leading up to the moon landing. So I freaked out when I learned Buzz Aldrin was a Freemason.  It's not helping my case in believing those moon landings, I'll tell you that for free.  Franklin Roosevelt was another Freemason.

Autographed publicity photo of Buzz Aldrin issued by NASA (National Aeronautics and Space Administration) prior to the Apollo 11 Moon mission (16-24 July 1969).

Whether Ms Owens changed her views on matters Masonic after hearing Mr Aldrin had endorsed Mr Trump isn’t known but he issued an unambiguous statement of support, sentiments with which presumably she’d concur.  The former astronaut was especially impressed the Republican candidate had indicated that in a second term he would elevate space exploration as a “policy of high importance again” and that his first administration had “reignited national efforts to get back to the Moon and push on to Mars.”  Beyond that, Mr Aldrin noted: “The Presidency requires clarity in judgement, decisiveness, and calm under pressure that few have a natural ability to manage, or the life experience to successfully undertake. It is a job where decisions are made that routinely involve American lives – some urgently but not without thought.  For me, for the future of our country, to meet enormous challenges, and for the proven policy accomplishments above, I believe we are best served by voting for former President Trump. I wholeheartedly endorse him for President of the United States. Godspeed President Trump, and God Bless the United States of America.”  Masonic votes having the same value as any other, Mr Trump welcomed the support.

Ms Owens had been scheduled to speak at a number of engagements in Australia  & New Zealand but interestingly, in October 2024, the Australian government issued a press statement confirming her visa had been "canceled", based on her "capacity to incite discord", leading immediately to suspicions her silencing had been engineered by the Freemasons.  It’s good we have Ms Owens to warn us about liberals and the Freemasons, an axis of evil neglected by political scientists who tend often to take a structralist approach to the landmarks in the evolution of the use of the term “liberal” which they classify thus:

(1) Classical Liberalism which emerged in the seventeenth & eighteenth centuries, was rooted in the ideas of the Enlightenment with an emphasis on limited government, a free market (ideas as well as goods & services), individual liberty, freedom of speech, the rule of law and the enforcement of private property rights.  The movement was a reaction to absolute monarchies and state-dominated mercantilist economies.

(2) Social Liberalism (understood as “liberal” in modern US use) was a layer of rather than a fork off classical liberalism but it did accept a greater role for the state in regulating the economy and providing social welfare to ensure a fairer distribution of wealth and opportunity.  It was a nineteenth century development to address the excesses of “unbridled” capitalism” and its critique of economic inequality was remarkably similar to that familiar in the twenty-first century.

(3) Neoliberalism as a term first appeared in the late 1950s but in the familiar modern sense it was defined in the era of Ronald Reagan (1911-2004; US president 1981-1989) & Margaret Thatcher (1925–2013; UK prime-minister 1979-1990) who embarked on project built around a philosophy which afforded primacy to free markets, deregulation, privatization and a reduction in government spending, often combined with globalization.  Their program simultaneously to restrict the money supply while driving up asset prices had implications which wouldn’t be understood for some decades.  The Reagan-Thatcher neoliberal project was a reaction to the post oil-crisis stagflation (a portmanteau word, the construct being stag(nation) + (in)flation)) and the alleged failure of the welfare state & the orthodoxy of Keynesian economics, named after English economist and philosopher John Maynard Keynes (later Lord Keynes) 1883-1946).

(4) Political Liberalism was most famously articulated by US philosopher John Rawls (1921–2002) in his book A Theory of Justice (1971), a work nobody much under forty should attempt because few younger than that would have read enough fully to understand the intricacies.  In summary, it does sound remarkably simple because it calls for a pluralist society built on principles of justice and fairness, administered by a system of governance which permits a diversity of viewpoints while maintaining a fair structure of cooperation.  Rawls’ political liberalism draws one in to what soon becomes and intellectual labyrinth; once in, it’s hard to get out but it’s a nice place to spend some time and most rewarding if one can maintain the same train of thought for several weeks.

(5) Cultural Liberalism is not new but from the mid-twentieth century, its range of application expanded as previously oppressed groups began to enjoy a recognition of their rights, initially usually as a result of a change in societal attitudes and later, by a codification of their status in law, the matters addressed including ethnicity, feminism, civil liberties, reproductive rights, religion and the concerns of the LGBTQQIAAOP community.

(6) Liberal Internationalism is an approach to foreign policy (really a formal doctrine in some countries) advocating global cooperation, international institutions, human rights, and the promotion of democracy.  Its core tenants included support for multilateralism, international organizations like the United Nations (UN), global trade and the promotion of liberal democratic governance worldwide.  What is called the “liberal world order” has underpinned the western world since 1945 but its dominance is now being challenged by other systems which have their own methods of operation.

Kitsch

Kitsch (pronounced kich)

(1) Something though tawdry in design or appearance; an object created to appeal to popular sentiment or undiscriminating tastes, especially if cheap (and thus thought a vulgarity).

(2) Art, decorative objects and other forms of representation of dubious artistic or aesthetic value (many consider this definition too wide).

1926: From the German kitsch (literally “gaudy, trash”), from the dialectal kitschen (to coat; to smear) which in the nineteenth century was used (as a German word) in English in art criticism describe a work as “something thrown together”.  Among “progressive” critics, there was a revival in the 1930s to contrast anything thought conservative or derivative with the avant garde.  The adjective kitchy was first noted in 1965 though it may earlier have been in oral use; the noun kitchiness soon followed. Camp is sometimes used as a synonym and the two can be interchangeable but the core point of camp is that it attributes seriousness to the trivial and trivializes the serious.  Technically, the comparative is kitscher and the superlative kitschest but the more general kitschy is much more common.  The alternative spelling kitch is simply a mistake and was originally 1920s slang for “kitchen” the colloquial shortening dating from 1919.  Kitsch & kitchiness are nouns, kitschify, kitschifying & kitschified are verbs and kitschy is an adjective; the noun plural is kitsch (especially collectively) or kitsches.  Kitschesque is non-standard.

Kitsch can become ironic.  Lava lamps were in the 1970s briefly fashionable as symbols of the modern but were soon re-classified kitsch.  In the twenty-first century, such was the demand that re-creations of the originals became available, bought because they were so kitsch.

For something that lacks and exact definition, kitsch is probably surprisingly well-understood as a concept although not all would agree on what objects are kitsch and what are not.  Nor does is there always a sense about it of a self-imposed exclusionary rule; there are many who cherish objects they happily acknowledge are kitsch.  As a general principle, kitsch is used to describe art, objects or designs thought to be in poor taste or overly sentimental.  Objects condemned as kitsch are often mass-produced, clichéd, gaudy (the term “bling” might have been invented for the kitsch) or cheap imitations of something.  It can take some skill to adopt the approach but other items which can compliments such a thing include rotary dial phones and three ceramic ducks flying up the wall (although when lava lamps were in vogue, lava lamp buyers probably already thought the kitsch.

Lindsay Lohan: Prom Queen scene in Mean Girls (2004).  If rendered in precious metal and studded with diamonds a tiara is not kitsch but something which is the same design but made with anodized plastic and acrylic Rhinestones certainly is.

Führer kitsch: A painting attributed to Adolf Hitler.

The Nazi regime devoted much attention to spectacle and representational architecture and art was a particular interest of Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).  Hitler in his early adulthood had been a working artist, earning a modest living from his brush while living in Vienna in the years before World War I (1914-1918) and his landscapes and buildings were, if lifeless and uninspired, competent enough to attract buyers.  He was rejected by the academy because he could never master a depiction of the human form, his faces especially lacking, something which has always intrigued psychoanalysts, professional and amateur.  Still, while his mind was completely closed to any art of which he didn’t approve, he was genuinely knowledgeable about many schools of art and better than many he knew what was kitsch.  However, the nature of the “Führer state” meant he had to see much of it because the personality cult built around him encouraged a deluge of Hitler themed pictures, statuettes, lampshades, bedspreads, cigarette lighters and dozens of other items.  A non-smoker, he ordered a crackdown on things like ashtrays but generally the flow of kitsch continued unabated until the demands of the wartime economy prevailed.  In the Berghof, his alpine headquarters on the Bavarian Obersalzberg near Berchtesgaden, there were constant deliveries of things likes cushions embroidered with swastikas in which would now be called designer colors and more than one of his contemporaries in their memoirs recorded that the gifs sometimes would be accompanied by suggestive photographs and offers of marriage.  Truly that was “working towards the Führer”.

Führer kitsch: A painting attributed to Adolf Hitler.

Hitler dutifully acknowledged the many paintings which were little more than regime propaganda although the only works for which he showed any real enthusiasm were those which truly he found beautiful.  However, he knew there was a place for the kitsch… for others.  In July 1939, while being shown around an exhibition staged in Munich called the “Day of German Art”, he complained to the curator that some German artist were not on display and after being told they were “in the cellar”, demanded to know why.  The only one with sufficient strength of character to answer was Frau Gerhardine "Gerdy" Troost (1904–2003), the widow of the Nazi’s first court architect Paul Troost (1878–1934) and one of a handful of women with whom Hitler was prepared to discuss anything substantive.  “Because it’s kitsch” she answered.  Hitler sacked the curatorial committee and appointed his photographer to supervise the exhibition and the depictions of farm-workers in the field and heroic nude warriors returned.

Kitsch: One knows it when one sees it.

What is kitsch will be obvious to some while others will remain oblivious and the disagreements will happen not only at the margins.  Although there will be sensitive souls appalled at the notion, it really is something wholly subjective and the only useful guide is probably to borrow and adapt the threshold test for obscenity coined by Justice Potter Stewart (1915–1985; associate justice of the US Supreme Court 1958-1981) in Jacobellis v Ohio (1964):

I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description and perhaps I could never succeed in intelligibly doing so. But I know it when I see it…

Kitsch also has a history also of becoming something else.  As recently as the 1970s, tea-towels, placemats, oven mitts, serving trays and plenty else was available in the West adorned with depictions of indigenous peoples, often as racist tropes or featuring the appropriation of culturally sensitive symbols.  These are now regarded as kitsch only historically and have been re-classified as examples variously (depending on the content) of cultural insensitivity or blatant racism.

Cognac

Cognac (pronounced kohn-yak, or kaw-nyak (French))

(1) The brandy distilled in and shipped from the legally delimited area surrounding the town of Cognac, in western-central France (often with initial capital letters).

(2) Any French brandy (now technically incorrect since passage of various laws and WTO rules).

(3) Any expensive brandy (also incorrect).

(4) A town in south-west France famed for the brandy distilled from grapes grown in the region.

(5) A descriptor used for a range of brown shades from earthy to reddish-brown.

1585-1595: Borrowed from French Coniacke, (wine produced in Cognac region of western France), cognac’s origin was as a distilling of an otherwise unsaleable white wine.  The term Cognac brandy was in use as early as the 1680s and the sense of it being “a superior brandy” dates from 1755.  The city's name is from Medieval Latin Comniacum, from the personal name Cominius + the Gallo-Roman suffix -acum (from -aceus (indicating a resemblance). Cominius is an old Italic family name.

James Suckling 100 points crystal cognac glass from Lalique.

Although the traditional balloon glass was long associated with brandy and cognac, the distillers now advise the best choice is actually a “tulip” glass because it permits the aromas better to waft to the nose.  That's the most important part in enjoying Cognac; it's not so much drunk as breathed in, consumed mostly by a mere moistening of the lips while slowly but deeply inhaling; a nip of cognac can last a long time.  Enjoyed thus, it really should be taken neat.  

Named after the town of Cognac, France and known within the trade also as eau de vie, cognac is a brandy produced in any of the designated growing regions approved by the Bureau National Interprofessionnel du Cognac (BNIC).  In a pleasing irony, it’s distilled from an extremely dry, thin and acidic white wine thought undrinkable and unsuitable even for cooking yet which is ideal for distilling.  Grand Marnier, the cognac-based liqueur, from the French grand (great) + Marnier-Lapostolle (name of the manufacturer) was first sold in 1901.

Although the BNIC is the body which writes the rules and controls production, the industry is regulated under the French Appellation d'origine contrôlée which codifies all regulations including the naming requirements.  One linguistic curiosities of the quintessentially French business of cognac business is the official grades (XO, VSOP etc) are in English because they were standardised in the eighteenth century when the trade was dominated by the British, even before Pax Britannia’s control of the sea lanes.  The BNIC’s categories are:

VS (Very Special), denoted usually by the three stars (☆☆☆) on the label, VS designates a blend in which the youngest brandy has been cask-aged for a minimum of two years.

VSOP (Very Superior Old Pale), still often (though now less frequently) called Reserve, designates a blend in which the youngest has been cask-aged for a minimum of two years.  VSOP is sometimes incorrectly cited as Very Special Old Port or Very Special Over Proof.

Napoléon designates a blend in which the youngest brandy has been cask-aged for a minimum of six years.  Although long used as a marketing term (often as a synonym for XO), Napoléon was never part of the official naming system of Cognacs, appearing only in recent years, when, as a transitional arrangement due to stocks not being sufficient to permit implementation of a change in the rule governing use of the XO label, it was used specifically to denote those blends which, while aged the requisite six years, did not in other ways conform with the revised XO specifications.  Slated originally for introduction in 2016, the revised rules were instead gazetted in 2018.

XO (Extra Old), designates a blend in which the youngest brandy has been cask-aged for a minimum of ten years.

XXO (Extra Extra Old), designates a blend in which the youngest brandy has been cask-aged for a minimum of fourteen years.

Hors d'âge (Beyond Age), designates a blend, at least functionally equivalent to XO, but is applied by distillers to a cognac with some special characteristics which distinguish it in some way.

The naming conventions aren’t as old as the spirit.  When first produced from un-aged distilled grape wine from the Charente in the early 1600s, there was no system of ageing designations and it was sold simply as brandy, or, from the 1680s, Cognac brandy.  By century’s end however, the wine houses began storing the brandy in barrels of oak and to distinguish the aged product, this was called “old”, the un-aged, “young”.  The now familiar, hierarchical naming regime for the oak-aged spirit didn't begin until a batch called VSOP (Very Special Old Pale) was bottled for the Prince of Wales (George Augustus Frederick, 1762–1830; King George IV of Great Britain 1820-1830).

Lindsay Lohan color-co-ordinated in cognac (hair, eyes, outfit & nails), Christian Siriano Spring 2023 Collection Show, New York Fashion Week, February 2023.

The French wine industry was little-regulated until the phylloxera (a type of aphid) crisis of the mid-nineteenth century induced the government in 1888 to create the Viticulture Committee with a remit which grew gradually from disease control to encompass other regulatory aspects of the industry.  One concern was the widespread counterfeiting of cognac and in 1909 a decree was issued which defined the “Cognac” appellation area as the eight Cognac vintages named in a map based upon the work of geologist and paleontologist Henri Coquand (1813-1881).  It’s that map which remains the basis of the rule that cognac can only be produced within a delimited geographical area, defined by the 1909 decree which meant the “Cognac”, “Eau-de-vie de Cognac”, and “Eau-de-vie des Charentes” appellations are restricted exclusively to wine spirits grown and distilled within the defined regions of Charente-Maritime and Charente, as well as several villages in the Dordogne and Deux-Sèvres departments.

Later, the regulatory body was the National Bureau of Distribution of Cognac Wines and Eaux (NBDCWE) which in 1936 defined the conditions for the production of eaux-de-vie giving rise to the “cognac” appellation and two years later re-defined the appellation area, commune by commune, vintage by vintage.  The 1936 ruling outlined the requirements for distilled wine or brandy to be considered Cognac, mandating (1) the product must originate in the Cognac Appellation d’origine contrôlée (AOC) mapped that year, (2) that the grapes used to make cognac must come from one of the six designated growing areas (crus) located in the Cognac region (the six crus including  Borderies, Fins Bois, Bons Bois and Bois Ordinaires, Bois à terroirs, Grande Champagne and Petite Champagne), (3) that the grapes must come from one of the six approved appellations and (4), the cognac must be made from grapes blended from 90% eau de vie from Ugni Blanc, Folle Blanche and Colombard grapes with up to 10% Folignan, Jurancon blanc, Blanc Rame, Montils or Semillon grapes.

The NBDCWE was in 1946 replaced by the NIBC and in 1983 it formalized the long-established designations used to classify cognacs by age.  The designations are determined by the youngest eau-de-vie blended in the Cognac, thus nothing may be represented as cognac unless it has been aged at least two years (the VS (Very Special standard)).  The distillers may sell younger eau-de-vie as brandy (for example Rémy Martin’s Rémy V) but not labelled as cognac.  The point of the designations being based on the youngest part of the blend is significant in that a VS cognac may contain a proportion of much older eau-de-vie.  It’s for that reason some cognacs are sold without an official designation attached, if it’s thought by the house the label might confuse or inaccurately portray nature of the blend.  Rémy Martin’s 1738 Royal Accord by contains eau-de-vie aged between four & twenty years and thus, technically, is a VSOP but the house chose to forego a designation because it would tend to undersell the value of blend which included eaux-de-vie aged up to twenty years.

Most expensive: Henri IV Dudognon Heritage Cognac Grande Champagne.  Listed at almost US$2 million, it’s bottled in crystal which is dipped in 24-karat gold and Sterling platinum with 6,500 certified cut diamonds as decoration.  Said now to be aimed at the Middle-East market since the Standing Committee of the Chinese Communist Party's (CCP) Politburo cracked down on such extravagances, it’s assumed not many mix this with Coca-Cola.

Highly regarded: Remy Martin’s Louis XIII Grande Champagne Très Vieille Age Inconnu (pre-1950).  There was an official price list on which this appeared but, because of limited supply, it’s really only indicative and most sell at auction, the highest known paid for a decanter thought to be the US$44,630 achieved in a private Hong Kong sale in 2013.

Most fancy box: Camus Cuvee 5.150.  Camus use a sequential numbering system for their more interesting releases, the 5.150 the fifth release in their master collection which marked the company’s sesquicentenary (150 years).  With production limited to a run of 1,482, thoughtfully the crystal decanter was supplied with a brace of tasting glasses, presumably to dissuade those buyers tempted to drink straight from the bottle.  According to Camus, the 5.150 is a blend of five distinct and rare eaux-de-vie from five different regions and is unique in the history of cognac.  A bottle was listed at US$13,500.

Most interesting choice of packaging materials: Hennessy Beaute du Siecle Cognac.  Unusually in an industry which tends to favor creations made from precious metals and stones when packaging its more extravagant products, Hennessy’s most expensive cognac comes in a one litre bottle and a container styled in the manner of an art deco jewel-box, rendered in aluminum and bronze.  Limited to an edition of one-hundred and priced at US$194,927, the designer was French artist Jean-Michel Othoniel (b 1964).

Most expensive by the glass: Croizet Cognac Leonie 1858. General Eisenhower is said on the eve of the D-Day landings in 1944 to have shared a couple of nips of the 1858 with Winston Churchill, the bottle liberated from somewhere.  One sold at auction in 2011 for US$156,760 but for a more manageable US$8,764, it’s available by the glass (a 40 ml (1.3 oz) nip) at the InterContinental in Hong Kong.  Founded in 1805, Croizet is one of the older cognac houses and bottles only single vintages, a rarity in the industry but not even they can replicate the original.  It was distilled with grapes picked from vines with a lineage back to those planted by Julius Caesar’s armies in 55 BC and is the only cognac of its kind left because the vines were destroyed in the great phylloxera crisis of the 1870s.  At US$8,764 a nip, supply is dwindling slowly but, once gone, that’s it.  To encourage consumption, the InterContinental Hong Kong’s Lobby Lounge uses it in what’s claimed to be the world’s most expensive cocktail, the US$13,919 Winston which includes also Grand Marnier, Chartreuse VEP and Angostura bitters.  Better value for money is probably the hotel’s VVIP Presidential Suite Cognac Croizet Experience which, for US$166,117, includes a two-night stay in the Presidential Suite, a bottle of the 1858, a paired menu created by their Executive Chef and exclusive access to the Cognac Croizet vineyards for up to four people in Charentes, near Bordeaux.  During the one-night stay, there's a tour of the estate, gourmet dining and a cognac-blending tutorial from the cellar master.

Best value: Frapin Château Fontpinot XO. It tends to retail around US$175 (US$2000 a dozen)) and is one of the most rewarding XO blends.  Although many treat the language of wine tasting with some derision, just inhaling the vapors of the Fontpinot XO really does  summon thoughts of dark chocolate, still juicy dried fruit, warm caramel and herbs.  There are many more expensive cognacs with a similar taste but few match the endless aromatics of this one.  It’s a economical purchase too because one tends to neglect drinking, just to longer enjoy breathing it in.

Oldest vintage sold at auction: Gautier Cognac 1762.  In 2020, a bottle of Gautier Cognac 1762, the largest of the three known still to exist, was sold by Sotheby’s for US$144,525.  In 1762, Britain was entering the Seven Years’ War, Catherine II was empress of Russia, Mozart was six years old and George Washington had just turned thirty.  Cognac remains cheap by auction standards, the record price achieved by wine being the US$558,000 realized by a 1945 Romanee-Conti while ancient bottles of single-malt Scotch whisky have sold for almost US$2 million.  The new owner was described only as “an Asian private collector” and Sotheby’s added the buyer would get to “enjoy a bespoke experience at Maison Gautier, courtesy of the distillery” as part of his winning bid.

The future of the contents isn’t known but the auction house claimed, though some two-hundred and sixty years on, it should still be drinkable.  Their expert revealed the opinion is based on (1) the ullage (level of liquid inside) which was high, suggesting that the seal had not been compromised so evaporation was thus minimal and (2) a pleasing OBE (old bottle effect), the quality of which is determined by whether it imparts either a pleasant “tropical” note or the less appealing “porridge-y” sound.  He did add however that because glass isn’t entirely inert, it would have imparted some flavor of its own.  That notwithstanding, he suspected the depth of flavor from grapes grown on ancient root stock could give the spirit a complexity different from that known in the modern era.