Factoid

Factoid (pronounced fak-toid)

(1) Something fictitious or unsubstantiated that is presented as fact, devised especially to gain publicity and accepted because of constant repetition.

(2) An insignificant, surprising or trivial fact (frequently used, especially in the clickbait business; probably now the accepted meaning).

1973: A compound word, the construct being fact + -oid.  Fact dates from the 1530s and was from the Old French fact, from the Latin factum (something done, an act, deed, feat, exploit etc (which in Medieval Latin was used also to mean “state, condition, circumstance”)), a noun use neuter of factus (done or made), the past participle of facere (to do; to make) and perfect passive participle of faciō (do, make), ultimately from the primitive Indo-European dhe (to put, place, set).  When in the early sixteenth century fact entered the Middle English it was used with the sense of “an action, a thing performed, anything done, a deed (thus a neutral word of action in that the deeds could be for good or ill) but later and predominately during the 1600s, the understanding of fact was “an evil deed or crime” (the legacy of this preserved in legal jargon ex post facto (retrospective), post factum (after the crime (literally (after the act)) etc.  The Old & Middle French later evolved into faict & fait and the Latin was the source also of the Spanish hecho and Italian fatto.  The suffix -oid was from a Latinized form of the Ancient Greek -ειδής (-eidḗs) & -οειδής (-oeidḗs) (the “ο” being the last vowel of the stem to which the suffix is attached); from εἶδος (eîdos) (form, likeness).  It was used (1) to demote resembling; having the likeness of (usually including the concept of not being the same despite the likeness, but counter-examples exist), (2) to mean of, pertaining to, or related to and (3) when added to nouns to create derogatory terms, typically referring to a particular ideology or group of people (by means of analogy to psychological classifications such as schizoid).  Factoid is a noun (the noun factoidism is non-standard) and factoidal is an adjectival; the noun plural is factoids.

The modern understanding of what constitutes a fact (except for the Trump White House where the Orwellian “alternative facts” were sometimes helpfully provided) is something “empirically proven, known to be true; what actually happened”.  In the early seventeenth century, under the influence of the development of what later came to be known as the “scientific method”, this began to replace the earlier sense which was really a statement or belief although the word had picked up such an association with acts of crime that it for a while wasn’t clear if the choice by the scientists was wise.  However, by the early eighteenth century London’s Royal Society effectively formalized the modern vocabulary of knowledge (theory, fact, disproof, experiment, hypothesis etc) and the lawyers happily retained their phrases.  The modern use as standardized in science was thus innovative because in Middle English there was no noun, the closest expression from earlier centuries being a phrase like “a thing proved true”.  Dictionary entries as early as 1707 included an entry for “facts” as the “real state of things; in reality” but the reality of the nature of scientific progress was acknowledged in 1729 by the entry “something presented as a fact but which might be or is false”.

Beauty and the Beast

Marilyn Munroe (1926-1962).

Factoid was coined by Norman Mailer in the 1973 “biography” of Marilyn Monroe (Marilyn: A biography), a collection of photographs for which Mailer provided the captions and some supporting short-form text), a factoid something “…that looks like a fact, could be a fact, but in fact is not a fact” and yet comes to be accepted as one, usually because it’s at least plausible, and (certainly in the pre-Internet age), either difficult or time-consuming to verify.

Norman Mailer (1923–2007).

Writing in the particular milieu of the America of Nixon and Agnew, Mailer regarded factoids with some suspicion, thinking them things “…which have no existence before appearing in a magazine or newspaper, creations which are not so much lies as a product to manipulate emotion in the silent majority.”  He made this observation without obvious irony, despite admitting some of what he wrote in the book of Marilyn Munroe’s photographs was “speculative”.

However, even before the ubiquity of the internet, the meaning had begun to morph, with the new eventually supplanting rather than existing in parallel with Mailer’s creation, the Oxford English Dictionary (OED) defining factoid as (1) an item of unreliable information that is repeated so often that it becomes accepted as fact and (2) a brief or trivial item of news.  The newer meaning was first popularized by the Cable News Network (CNN) (although in this newer sense it seems first to have appeared in Canada) in the 1980s when they presented bizarre or obscure, but nevertheless true snippets as "factoids" during newscasts.

A modern factoid site.

Some purists attempted a rescue.  William Safire (1929–2009) advocated factlet for CNN’s color pieces and it was adopted by up-market publications like The Guardian and The Atlantic but the popular press like factoid and it’s become a staple of internet clickbait.  That’s how English works, meanings of words like factoid and decimate shift over time according to use, sometimes coming even to mean the opposite of their original form.  The –let suffix was from the Middle English –let & -elet, from the Old French -elet, a double diminutive from the Old French –el & -et.  It was used to create diminutive forms and in English is widely appended (booklet: a small book, applet: a small computer application, piglet: a young pig et al).  It’s applied almost exclusively to concrete nouns and except in jocular use (and unusually for a diminutive) never with names. When used with objects, it generally denotes something smaller; when used with animals, it is of their young form; when used of adult persons, it’s usually depreciative, connoting pettiness and conveying contempt.  A special use was in suits of armor where it denoted a piece of the larger whole, this sense carrying over to some aspects of military uniforms.  The other suggestion was factette though that may have fallen victim to historic association.  The –ette suffix was from the Middle English -ette, a borrowing from the Old French -ette, from the Latin -itta, the feminine form of -ittus.  It was used to form nouns meaning a smaller form of something and thus, because factette could be seen as an inferior form of fact, the inference might be draw that “inferior” and the feminine forms of words were also inferior.