Corona

Corona (pronounced kuh-roh-nuh)

(1) A white or colored circle or set of concentric circles of light seen around a luminous body.

(2) In meteorology, such a circle or set of circles having a small radius and ranging in color from blue inside to red outside, attributable to the diffraction caused by thin clouds, mist, or sometimes dust (distinguished from halo).

(3) In solar astronomy, a faintly luminous envelope outside of the sun's chromosphere, the inner part consisting of highly ionized elements; also called aureola & aureole.

(4) A long, straight, un-tapered cigar, rounded at the closed end.

(5) In botany, a crown-like appendage, especially one on the inner side of a corolla, as in the narcissus.

(6) In anatomy, the upper portion or crown of a part, as of the head.

(7) In architecture, the projecting, slab-like member of a classical cornice supported by the bed molding or by modillions, dentils, etc., and supporting the cymatium.

(8) The tonsure of a monk or other cleric.

(9) In ecclesiastical dress, a gold-colored stripe around the lower edge of a clerical headdress, as of a miter.

(10) A chandelier of wrought metal, having the form of one or more concentric hoops.

(11) In zoology, the head or upper surface of an animal, such as the body of an echinoid or the disc and arms of a crinoid.

(12) As Coronaviruses, a group of viruses which infect mammals and birds.  In humans, they cause usually mild (including 229E, the common cold) respiratory infections but forms such as SARS, MERS the famous COVID-19 can be lethal.

1555–1565: From the Latin corōna (garland, crown) from the Ancient Greek κορώνη (korṓnē or korōnis (crown, any curved object)), akin to korōnís (wreath; curved, beaked) & kórax (crow; raven); related was the Latin curvus (curved).  A doublet of crown, the plural forms are coronas & coronae.

COVID-19 and Coca-Cola

COVID-19 (an abbreviation of coronavirus disease 2019) was the name of the disease caused by SARS-CoV-2.  The name was adopted in February 2020, chosen by the World Health Organization (WHO) in partnership with the Committee on Taxonomy of Viruses; until then, variously it had been called 2019-nCoV, Novel coronavirus or Wuhan coronavirus.  SARS-CoV-2 is related to MERS-CoV (which causes Middle East respiratory syndrome (MERS)) and SARS-CoV (which causes severe acute respiratory syndrome (SARS)).

The Sun and its corona (left) and a depiction of the SARS-CoV-2 virus (bottom).

The class to which these viruses belong is called corona because, when viewed under an electron microscope, there’s a resemblance to the crown-like corona (the halo or ring of fire) around the Sun, seem when viewed through an appropriate telescope or other device.  The corona around the sun has long been known but viruses have been seen only since the development of the electron microscope because human viruses are very small, typically 100 nanometers (1 metre = 1,000 mm = 1,000,000 micrometres = 1,000,000,000 nanometres).  In the evolutionary timeline of life on earth, it's believed bacteria emerged quite some time before viruses.  Bacteria appear to have been one of the earliest forms of life and, because no evidence of life has yet been detected anywhere else in the universe, they're perhaps among the oldest anywhere.  Single-celled organisms with a relatively simple structure and capable of independent reproduction, bacteria are thought to have appeared some 3.5 to 3.8 billion years ago (the Earth dating back 4.5 billion) and the evidence suggests the viruses emerged 2-3 billions years ago.  Unlike bacteria, viruses are not considered living organisms in the traditional sense because they cannot carry out metabolic processes or reproduce on their own; instead, they are genetic material (DNA or RNA) enclosed in a protein coat.

As far as is known, all life forms now extant (and all extinct forms known) are descended ultimately from the one initial instance; life started once which means humans are related to cats, dogs, trees & bananas as well as to bacteria & viruses.  That makes people, bacteria and just about everything else vulnerable to infection by one virus or another, the consequences ranging from nothing to death but the behavior can also be used to advantage and a certain class of virus, the bacteriophage, after a long period of neglect during the antibiotic era, is attracting new interest.

Some viruses can be helpful: A depiction of bacteriophages phaging.

Not all viruses are bad like SARS-CoV-2.  A bacteriophage, known almost always as a phage, is a virus which infects and replicates within bacteria.  Phages are composites of proteins that surround a DNA or RNA genome and may encode any number of genes from a handful to many hundreds.  Phages replicate within the bacterium following the injection of their genome into the target cytoplasm.  Phages exist naturally in the environment and are among the most common and diverse entities on earth.  Serious research began in several parts of Europe during the late nineteenth century and have been used for almost a century as anti-bacterial agents the former USSR and Central Europe.  In the West, phage therapy (using specific viruses to fight difficult bacterial infections) has been of interest for some time, attention heightened as the problem of antibiotic-resistant bacteria (superbugs in the popular imagination) began to grow in severity (the US Centers for Disease Control and Prevention (CDC) attributes one death every 15 minutes in the US to superbugs).  Since the discovery of penicillin, antibiotics have been used as a reliable cure for those suffering from once lethal bacterial infections but, over decades, a handful (compared with the trillions and trillions killed) of bacteria have proved resistant to antibiotics and as these survivors multiply, new infections emerge.  Historically this had prompted the development of revised or new antibiotics but the biological arms race has reached the point where some infections caused by called antibiotic resistant bacteria cannot be treated and for many other serious infections, the number of potent “last resort” antibiotics is dwindling.

Hence the interest in phages, a type of “friendly virus” which can be weaponized to fight even the most virulent and persistent bacterial infections.  Phages work as well as they do because viruses like the tiresome SARS-Cov-2 that makes humans sick, phages can infect only bacteria and are selective about which they target, a vital aspect of their role in medicine because human survival depends on the billions of bacteria in our bodies.  These phages are far from rare, existing in the natural environment almost everywhere on the planet and scientists conducting research find dirty waterways or damp, aerated, warm, decaying soil (both areas where high bacterial growth might be expected) are good places to collect samples.  The advantages phages offer are well known but there are also drawbacks and indeed some of the features of phages manifest as both.  For example, the great specificity of phages helpful in that they can be administered safely with the knowledge that no other organisms will be harmed but this can be a practical disadvantage in clinical medicine when it’s not known exactly which bacteria need to be targeted, which is why broad-spectrum antibiotics proved so effective at scale.  Being wholly natural, the shelf-life of phages is highly variable and there’s little experience in their administration beyond some communities in Eastern Europe where they’ve been part of medical practice for over a century.  Additionally, bacteria can develop resistance even to phages and one practical impediment to deployment not well recognized until recent years is that compared to chemical molecules, phages are quite big and there are sites in the human body which will be inaccessible.

Electron micrograph of a Coronaviruses in colorized and in grey-scale.

The images captured from electron microscopes are always in black-and-white but are often artificially colored in the post-production process for better visualization and to assist with analysis.  Because of the resolution limit of the optical microscope, even at the highest magnification, viruses couldn’t be seen because their size meant they lay beyond the spectrum of visible light, the range of resolution being limited by the wavelength of the visible light that illuminates the specimen.  It was the resolution of the electron microscope, developed in the early 1930s, and able to offer an illumination with a wavelength much smaller than visible light which first made viruses visible.  An electron has the properties both of a particle and a wave so an electron’s wavelength is determined by its energy (or speed).  If an electron is accelerated to a speed of a million meters per second (circa 2.2 million mph (3.5 million km/h)) the physical wavelength is around one-tenth of a nanometer or about the size of an atom.  This permits an electron microscope to probe the structure of atoms in a crystal and thus see viruses.

Lindsay Lohan taking a 330ml lunch.

In February 2021, at a time when the official number of people with COVID-19 was around 107 million, mathematicians calculated all the COVID-19 causing SARS-COV-2 virus then circulating the planet easily would fit in a single (330ml) Coca-Cola can.  Using a model based on the viral load per currently infected victim (which varies during the duration of the infection), it was estimated there were at the time around two-hundred quadrillion (200 million billion or 2x10¹⁷). SARS-CoV-2 virus particles in the world.  Using that number, knowing the size of the virus, it was possible to calculate the total volume and even after accounting for the distinctive projecting spike proteins meaning the spherical particles will leave gaps when stacked together, the total is still less than the internal volume of the 330 millilitre can.

Two-hundred quadrillion is a really big number, there are said to be about that many grains of sand on the planet, but Sars-CoV-2 particles are really small, around a hundred nanometres (one nanometre is a billionth of a meter) so the radius of Sars-CoV-2 is roughly a thousand times thinner than a human hair.  The mathematicians multiplied the numbers, worked out the wastage of space caused by the troublesome spikes accounted for about a quarter of the total volume and concluded that in February 2021, the volume of SARS-CoV-2 in the world was 160 millilitres.  By mid-2021, cases had almost doubled so by then, either the can would be full or, given the margin of error associated with such calculations, a second can might be required.  The caveat to all this is that the math is based on the official number of infected people and nobody knows what the real is although all agree it will be higher but by what factor is guesswork, reliable data just not available to build a model.  Guesses have been proffered ranged from double to twenty times higher.  Depending on which of those is closest, a six-pack or a carton of cans might be filled.

Rare collector’s item: Lindsay Lohan MH Corona Extra tobacco card #480: US$5.00 on eBay.  Unrelated to this card is the specification of the corona cigars, straight-shaped cigars with rounded tops (the end taken to the lips) and defined by length: a corona about 5½ inches (140 mm) long; a petit corona (or corona chica) about 5 inches (125 mm) long, a tres petit corona about 4½ inches (115 mm) long & a half corona about 3¾ (95 mm) inches long.

The Toyota (Corona) 1600GT

1958 Toyota Corona "Van".

It was the Toyota Corona (1957-2001) which not only established the company in the vital US market but lent respectability to the very idea of the “Japanese car”, that term in the early 1960s not the by-word for quality and reliability it would in subsequent decades become.  Noting the success of the small (by US standards) Volkswagen Beetle and other imports, the company shipped a small number of Coronas to the US in the late 1950s but they were unsuitable for the environment (as indeed were a number of the diminutive European models which lacked the ruggedness of the VW) and interest was minimal, the Corona withdrawn from sale in 1960 although unsold models lingered on the lots for another year.

1966 "shovel-nose" Toyota Corona.

It was the third generation Corona, launched in September 1964 in an array of body styles, which was the Toyota passenger car to achieve international success, including in the US.  It was a thoroughly conventional design (ie mechanically a scaled down US sedan) with a body which was modern, inoffensive and practical although some thought the reverse-slanted nose strange.  It came to be nick-named the “shovel-nose” and proved ahead of its time, adopted in 1972 by Lancia for the Beta and in 1976 it appeared on Ford’s Escort RS2000 before variations of the shape eventually became the default for manufacturers seeking to eke out as much aerodynamic efficiency as possible.

The "shovel-nose" caught on: 1972 Lancia Beta (left) & 1976 Ford Escort RS2000 (right).  

The export range appeared in volume but the most desirable models were reserved for the JDM (Japanese domestic market), a long-standing, industry-wide practice which has had the effect of creating a minor export business for those who can satisfy the demand in markets like Australia, New Zealand & North America for the high-performance versions which have something of a cult-following.  The 1967 1600GT (or GT-5 for those with the optional five-speed gearbox) coupé (for this JDM “halo” model the Corona badge wasn’t used) was modest compared with some of the wild machinery which would appear in subsequent decades but by the standards of its time, there was some genuine sophistication.  The body was the standard two-door hardtop but the centrepiece was a double overhead camshaft (DOHC) cylinder head atop the 1600 cm³ four cylinder engine, the head designed by Yamaha which had also developed the one used on the straight-six in the exotic Toyota 2000 GT sports car made famous by the appearance of a custom built roadster version in the James Bond film You Only Live Twice (1967).

1967 Toyota 2000GT roadster.  Two 2000GT coupés were converted into roadsters for You Only Live Twice (one used for filming, the other a "back-up"), the work undertaken by Toyota’s special Toyopet Service Centre in Tsunashima.  The wire wheels were exclusive to the roadsters (15×5 inch magnesium wheels were used on the coupés) and the pair were very much movie props, neither vehicle fitted with side windows or a soft-top.  The "back-up car" is now on display in the Toyota Automobile Museum.

Known internally as the 9R, the 1600GT engine took a traditionally English approach to increasing power: twin carburetors, big valves and a high-compression ratio, the combination yielding a then impressive 110 horsepower at 6200rpm, the latter number something to note given the crankshaft was supported by only three main bearings.  Still, being a Toyota engine, reliability was solid and no history of bottom-end failure emerged; whether the unusual firing order (1243) had anything to do with this seems not to be discussed anywhere.  To cope with the new-found power, the Corona’s suspension was strengthened with re-calibrated springs and dampers along with two torque rods to locate the back axle.  That improved things but the Japanese manufacturers, although matching the Europeans in power, still had some way to go in achieving their dynamics; the 1600 GT was no cut-price Alfa Romeo.  It was though very well equipped, another lesson Toyota and other Japanese factories would (painfully) teach the West.  Always a low volume model, production of 1600 GTs totalled 2222, the last built late in 1968.

1967 Toyota 1600GT.  They were available also in red and white.

1974 Toyota Corona advertising.

The 1600GT's cult following notwithstanding, it really wasn't representative of the Coronas which went around the world and for decades provided owners and fleets with reliable, if uninspiring transport (very much the Camry of their time).  That made them memorable for many who may have enjoyed the charms of British, French or Italian machinery but found the quirks, oil-leaks, fragility or apparently insoluble issues electrical issues (often described as "gremlins") made ownership tiresome.  Toyota were aware of the advantage their approach (which put a premium on basic engineering and quality control over the finer points of handling and high-speed braking) and their advertising for the Corona in the 1970s said explicitly: "When your heart says Europe but your head says Japan".  People increasingly followed their heads and by 1989 Toyota released the Lexus, proving they were as good at building a Mercedes-Benz as they were at building Toyotas.  It took many attempts for Mercedes-Benz to become (almost) as good at building Toyotas.

Mercury

Mercury (pronounced mur-kyuh-ree)

(1) In chemistry, a heavy, silver-white, highly toxic metallic element (uniquely liquid at room temperature), once widely used in barometers & thermometers and still a component of pesticides & pharmaceutical preparations.  In industrial use it provides the reflecting surface of mirrors, can still be a part of dental amalgams and is used in some switches, mercury-vapor lamps, and other electric apparatus.  It’s also used as a catalyst in laboratories.  Symbol: Hg; atomic weight: 200.59; atomic number: 80; specific gravity: 13.546 at 20°C; freezing point: −38.9°C; boiling point: 357°C.  It’s known also as quicksilver or hydrargyrum.

(2) In clinical pharmacology, the metal as used in various organic and inorganic compounds, used usually to treat infections of the skin.

(3) In mythology, the Roman god who served as messenger of the gods and was also the god of commerce, thievery, eloquence, and science, identified with the Greek god Hermes (initial capital letter).

(4) In astronomy, the planet nearest the sun, having a diameter of 3,031 miles (4,878 km), a mean distance from the sun of 36 million miles (57.9 million km), and a period of revolution of 87.96 days, and having no satellites; the smallest planet in the solar system (diameter and mass: respectively 38 and 5.4% that of earth) (initial capital letter).

(5) Borrowing from mythology, a messenger, especially a carrier of news (largely archaic).

(6) In botany, any plant belonging to the genus Mercurialis, of the spurge family, especially the poisonous, weedy M. perennis of Europe.  Historically, it was most associated with the annual mercury (Mercurialis annua), once cultivated for medicinal properties (the fourteenth century French mercury or herb mercury).

(7) In botany, a similar edible plant (Blitum bonus-henricus), otherwise known since the fifteenth century as English mercury or allgood.

(8) In botany, in eighteenth century US regional use, the poison oak or poison ivy.

(9) In the history of US aerospace, one of a series of U.S. spacecraft, carrying one astronaut and the first US vehicle to achieve suborbital and orbital manned spaceflights (initial capital letter).

(10) Liveliness, volatility (obsolete since the mid-nineteenth century).

1300–1350: From the Middle English Mercurie, from the Medieval Latin, from the Classical Latin Mercurius (messenger of Jupiter, god of commerce) and related to merx (merchandise),  Mercury, mercuriality & mercurialist are nouns, mercurial is a noun & adjective, mercurous, intramercurial & mercuric are adjectives and mercurially is an adverb; the noun plural is mercuries.

The late fourteenth century adjective mercurial (pertaining to or under the influence of the planet Mercury) evolved by the 1590s to include the sense “pertaining to the god Mercury, having the form or qualities attributed to Mercury (a reference to his role as god of trade or as herald and guide)”.  The meaning “light-hearted, sprightly, volatile, changeable, quick” was in use by the 1640s and was intended to suggest the qualities supposed to characterize those born under the planet Mercury, these based on the conduct of the god Mercury (which seems a generous interpretation given some of his antics), probably also partly by association with the qualities of quicksilver. A variant in this sense was the now rare noun mercurious, in use by the 1590s.  The adjective mercuric (relating to or containing mercury) dates from 1828 and in chemistry applied specifically applied to compounds in which each atom of mercury was regarded as bivalent.  Mercurous was by the 1840s applied to those in which two atoms of mercury are regarded as forming a bivalent radical. 

In the mythology of Antiquity, the Roman Mercury (or Mercurius) was identified with the Greek Hermes, protecting travelers in general and merchants in particular.  He was depicted as the messenger of Jupiter and in some tales even as his agent in some of Jupiter’s amorous ventures (famously in Amphytrion (circa 188 BC) by the playwright Titus Maccius Plautus (circa 254–184 BC)).  The location of Rome’s first Temple of Mercury was chosen because it was so close to both the port and the commercial precinct, the god of commerce thus well-placed.  Although it’s not entirely certain, the structure was thought to date from 496 BC and historians note the sanctuary was built outside the pomerium (the city’s religious boundary), leading to speculation the cult may have been of foreign origin.  Mercury’s attributes included the caduceus (the wand), a variety of very fetching broad-brimmed hats, winged sandals (essential for one so “fleet of foot” and the purse (symbolizing the profits merchants gained from their trade).  The tales from Antiquity are not consistent (and in some cases contradictory but Mercury in some traditions was the father of Evander or of Lares (charged with the supervision of crossroads and prosperity); Lares was born after Mercury raped Lara, the water Nymph in the kingdom of the dead.  The identification of Mercury with the Greek Hermes was ancient but in the early medieval period he was linked also with the Germanic Woden and noting his role as a messenger and conveyor of information, since the mid-seventeenth century Mercury was often used as a name for newspapers although has been a common name for a newspaper and some critics have adapted it for their own purposes: In Australia the Hobart Mercury was in the 1980s sometimes derisively called the “Hobart Mockery”.

Vintage wall thermometer: As the temperature increased, the mercury expanded in volume and rose (hence "mercury rising").  The red colour was achieved with the addition of a dye.

The origin of the chemical name of mercury (Hg) reflects the influence of Scientific Latin on early-modern chemistry; Hg is an abbreviation of the Latin name of the element: hydrargium (literally “water-silver”), from the Ancient Greek hydrargyros (liquid silver), an allusion to its unique quality of being a silvery liquid when at room temperature (all other metals being solid).  The older English name was quicksilver (still prevalent in literary & poetic circles) which was coined in the sense of “living silver”, a reference to the liquid tending to move “like a living thing” when provoked with the slight provocation.  The “quick” referred not to speed but “alive” in the sense of the Biblical phrase “the quick and the dead”.  Alchemists called it azoth and in medical and sometimes chemical use that’s still occasionally seen.  As late as the fifteenth century, in mainstream Western science the orthodox view was that mercury was one of the elemental principles thought present in all metals.  In Antiquity, it was prepared from cinnabar and was then one of the seven known metals (bodies terrestrial), coupled in astrology and alchemy with the seven known heavenly bodies (the others: Sun/gold, Moon/silver, Mars/iron, Saturn/lead, Jupiter/tin, Venus/copper.  In idiomatic use, (with a definite article), because of the use in barometers & thermometers, “the mercury” was a reference to temperature thus “mercury rising” meant “warmer”, the use dating from the seventeenth century and it has persisted even as the devices have moved to digital technology.  The name mercury was adopted because the stuff flows quickly about, recalling the Roman god who was the “swift-footed messenger of the gods”.

The same rationale appealed to the astronomers of Antiquity who noted the swift movement of the planet which required only 88 days for each solar orbit.  Mercury is sometimes visible from the Earth as a morning or evening star and in our solar system and is the both the smallest and the closest planet to the Sun.  Second in density only to Earth, it’s a lifeless (as far as is known or seems possible) place with a cratered surface which makes it not dissimilar in appearance to Earth's Moon.  It behaves differently from Earth in that the rotational period of 58.6 days is two-thirds of its 88-day annual orbit, thus it makes three full axial rotations every two years.  The atmosphere is close to non-existent, something which, combined with the rotational & orbital dynamics and the proximity to the Sun produces rapid radiational cooling on its dark side, meaning the temperature range is greater than any other planet in our solar system (466°-184°C (870°-300°F)).  Being so close to the Sun, Mercury is visible only shortly before sunrise or after sunset, observation further hindered by Earth’s dust & pollution, this distorting the planet’s light which obliquely must pass through the lower atmosphere.  It wasn’t until circa 1300 that the Classical Latin name for the planet was adopted in English while a (presumably hypothetical) resident of the place was by 1755 a Mercurian or a century later as Mercurean.  The novel adjective intramercurial (being within the orbit of the planet Mercury) was coined in 1859 to describe a hypothetical planet orbiting between Mercury and the Sun.  The idea had existed among French astronomers since the 1840s but became a matter of some debate between 1860-1869 until observations of solar eclipses finally debunked the notion.  The origin of the noun amalgamation (act of compounding mercury with another metal), dating from the 1610s, was a noun of action from archaic verb amalgam (to alloy with mercury), the figurative, non-chemical sense of “a combining of different things into one uniform whole” in use by 1775.

Genuinely different and obvious a cut above a Ford: 1939 Mercury 8 Coupe.

Reflecting the philosophy of Henry Ford which put a premium on engineering and price, concepts like product differentiation & multi-brand market segmentation came late to the Ford Motor Company.  Unlike General Motors (GM) which throughout the 1930s fielded seven brand-names, it wasn’t until 1938 that Ford added a third, using until then just Ford and Lincoln and even they operated as separate companies whereas GM maintained a divisional structure.  The debut in 1938 of the Mercury label, sitting on the pricing scale between Ford and Lincoln made sense in a way that twenty years on, Edsel never did and, until internal cannibalization began in the 1960s, the Mercury brand worked well.  Even after that, the marketing momentum accrued over decades maintained Mercury’s viability and it wasn’t shuttered until 2011, a victim of the industry’s restructuring after the Global Financial Crisis (GFC 2008-2012).  Debatably, the Mercury brand may yet prove useful and, should a niche emerge, there may be a resurrection, Ford maintaining registration of the trademark.

A (slightly) better Ford LTD: 1969 Mercury Marquis Brougham four-door hardtop.

Perhaps it was the experience of GM which had discouraged Ford.  Although Harvard had begun awarding MBAs since 1908, history unfortunately doesn’t record whether any of them were involved in the brand-name proliferation decision of the mid 1920s which saw the introduction of companion offerings to four of GM’s five existing divisions, only the entry-level Chevrolet not augmented.  The new brands, slotted above or below depending on where the perceived price-gap existed, mean GM suddenly was marketing nine products in competition with Ford offering two and one probably didn’t need a MBA to conclude only one approach was likely correct.  As things turned out, GM’s approach was never given the chance fully to explore the possibilities, the effects of the Great Depression of the 1930s suppressing demand in the economy to an extent then unknown, necessitating downsizing in just about every industrial sector.  Axed by GM in 1931 was Viking (Oldsmobile’s companion), Marquette (added to Buick) and Oakland (actually usurped by its nominal companion, Pontiac).  LaSalle (a lower-priced Cadillac) survived the cull… for a while.

Ford in the late 1930s had clearly been thinking about how to cover the widely understood "price-points" in the market, most of which existed between the mass-market Fords and the Big Lincolns, then a very expensive range.  One toe in the water of brand-proliferation was the creation in 1937 of "De Luxe Ford" which, despite some of the hints in the advertising, was neither a separate company nor even a division; it was described by historians of the industry as "a marque within a marque".  Structurally, this seems little different to the approach the company had been using since 1930 when it introduced a “Deluxe” trim option for certain models which could be ordered to make the “standard” Ford a little better appointed but the 1937 De Luxe Fords were more plausibly different because some relative minor changes to panels and detailing did make the two “marques” visually distinct.  The Deluxe vs De Luxe spelling was perhaps too subtle a touch to be noticed by many.

1968 Mercury Cougar GT-E 427.  The tennis court hints at the target market.

A long wheelbase Food Mustang with a higher specification, the original Mercury Cougar (1967-1970) was the brand's great success story.  The 1968 GT-E 427 was a tiny part of that but is remembered as the last use of the Le Mans winning 427 cubic inch (7.0 litre) V8 and the corporation's only 427 pony-car.  Civilized with hydraulic valve lifters and an automatic transmission, it was a glimpse of what might have been had Ford, as it once planned, put the 427 in a Mustang.     

The De Luxe Ford line was deliberately positioned between Ford and Lincoln but intriguingly, at the same time, Ford introduced both a new, lower priced V12 Lincoln called the Lincoln-Zephyr and the Mercury range, all three of these ventures contesting the same, now crowded, space.  The De Luxe Ford “marque” would last only until 1940 although Ford’s Deluxe option remained on the books; it’s doubtful many outside Ford’s advertising agency noticed.  It would seem Ford was hedging its bets and may have decided to persist with whichever of Mercury and De Luxe Ford proved most successful and as things transpired, that was Mercury so as the 1941 model year dawned, in the dealers’ brochures there were Fords, Mercurys, Lincoln-Zephyrs & Lincolns.  World War II of course intervened and when production resumed after the end of hostilities, that was simplified to Fords, Mercury & Lincoln, remaining that way until the mid-1950s when in a booming economy, the temptation to proliferate proved irresistible and the exclusive Continental division was created, followed by the infamous Edsel, the model spread of which over-lapped the pricing of both Ford and Mercury, an approach which seems to go beyond hedging.  The Continental experiment lasted barely two seasons and the Edsel just three, the latter a debacle which remains a case study in marketing departments.

A natural Mercury: 1955 Ford Thunderbird.

So by 1960 the corporation again offered just Fords, Mercurys & Lincolns but it was a troubled time for the latter, the huge Lincolns of the late 1950s, although technically quite an achievement in body engineering, had proved so unsuccessful that Ford’s new management seriously considered closing it down as well but it was saved when handed a prototype Ford Thunderbird coupé which was developed into the famous Lincolns of 1961-1969, remembered chiefly for the romantic four-door convertibles and being the cabriolet in which John Kennedy (JFK, 1917–1963; US president 1961-1963) was assassinated.  That was one of the Thunderbird’s footnotes in corporate history, the other being that when introduced in 1955 it was the first Ford blatantly to intrude on what, according to marketing theory, should have been the domain of Mercury, home of the up-market offerings.

Cannibalizing the corporation: 1965 Ford LTD.

The Thunderbird though was just the first act of trespass and fancier Fords continued to appear, the landmark being the LTD, which began in 1965 as a luxury trim-package for the Galaxie, something which proved so popular it soon became model in its own right, encouraging a host of imitators from the mass-market competition, the most successful of which was Chevrolet’s Caprice (that innovation in retrospect the first nail in the coffins of the now shuttered Pontiac & Oldsmobile).  However, like Pontiac & Oldsmobile, Mercury would endure for decades, all three surviving before being sacrificed in the wake of the GFC and between the debut of the LTD and the end of the line, there were many successful years but the rationale for the existence of Mercury which had been so well defined in 1938 when there was genuine product differentiation and a strict maintenance of price points, gradually was dissipated to the point that with the odd exception (such as the wildly successfully Mercury Cougars of the late 1960s), Fords and Lincolns were allowed to become little more than competitors in the same space and the brand never developed the sort of devoted following which might have transcended the sameness.  By the twenty-first century, there were few reasons to buy a Mercury because a Ford could be ordered in essentially identical form, usually for a little less money.

Xylo-punk band Crazy and the Brains performing Lindsay Lohan, recorded live, Mercury Lounge, New York City, 2013.  Punk bands are said still not widely to have adopted the xylophone.

Fuselage

Fuselage pronounced fyoo-suh-lahzh, fyoo-suh-lij, fyoo-zuh-lahzh or fyoo-suh-lahzh)

(1) In aeronautical design, the complete central structure of an airplane, to which are attached the wings (or rotors), tail and other stabilizing fins or surfaces (engines sometimes also directly attached or enclosed).  It is inside the fuselage where the crew, passengers, cargo and most internals systems are located.

(2) In design, a style which borrows from or alludes to the elements used in aircraft fuselages.

(3) By extension, the main body of an aerospace vehicle

1909 (In English): From the French fuselage, the construct being fusel(é) (spindle-shaped), from fuseler (to shape like a spindle), from the Old French fus or fuseau (spindle), from the Latin fusus (spindle) + -age.  The French suffix -age was from the Middle & Old French -age, from the Latin -āticum, (greatly) extended from words like rivage and voyage.  It was used usually to form nouns with the sense of (1) "action or result of Xing" or (more rarely), "action related to X" or (2) "state of being (a or an) X".  A less common use was the formation of collective nouns.  Historically, there were many applications (family relationships, locations et al) but use has long tended to be restricted to the sense of "action of Xing".  Many older terms now have little to no connection with their most common modern uses, something particularly notable of those descended from actual Latin words (fromage, voyage et al).  In English, the suffix -age was from the Middle English -age, from the Old French -age, from the Latin -āticum.  Cognates include the French -age, the Italian -aggio, the Portuguese -agem, the Spanish -aje & Romanian -aj.  It was used to form nouns (1) with the sense of collection or appurtenance, (2) indicating a process, action, or a result, (3) of a state or relationship, (4) indicating a place, (5) indicating a charge, toll, or fee, (6) indicating a rate & (7) of a unit of measure.  Fuselage is a noun & adjective; the noun plural is fuselages.

Many languages also borrowed fuselage but there were sometimes variations in spelling including in Catalan (fuselatge), Portuguese (fuselagem), Spanish (fuselaje), Russian (fjuzeljáž (фюзеля́ж)), Kazakh (füzeläj (фюзеляж)) and Ukrainian (fjuzeljáž (фюзеля́ж)).  It’s not clear when “fuselage” was first used in English, the earliest known reference dating from 1909 but it’s not improbable the word had earlier been in oral use.  The alternative was presumably “hull” (the body or frame of shop, boat or other such vessel).  Hull was from the Middle English hul, hulle & holle (seed covering, hull of a ship), from the Old English hulu (seed covering), from the Proto-Germanic hul- (and related to the Dutch hul (hood) and the German Hülle & Hülse (cover, veil)), and may have been from either the primitive Indo-European forms ḱel- (to cover, hide) or kal- (hard).  Hull came into wide use in aircraft design when “flying boats” were developed.

Flying boats: Short S.25 Sunderland (1938-1946) (left) and Dornier Do X (1929-1932) (right). 

Most aeroplanes have fuselages; flying boats have hulls, a tribute to the nautical part of their hybrid origin.  Commercially, flying boats were widely used during the inter-war years because of their range and, needing only a suitable body of water (sea, lake, river), their ability to operate in regions without suitable aerodromes.  A vital military machine during World War II (1939-1945), the advances in aircraft design during that conflict, coupled with the proliferation of airstrip construction able to be re-purposed for civil use doomed them for all but some specialist uses.  Quickly they almost vanished from European and (most) North American skies and waterways, enduring in the Far East only until infrastructure there too was improved.

The fuselage can be optional: Dunne D.5 (1908) (left), Northrop YB-49 prototype (1947) (centre) and Northrop Grumman B-2 Spirit (1989) (right).

In the early days of aviation, before even an airplane had flown the English Channel, designers had been intrigued when their slide-rule calculations suggested the optimal shape of a flying machine was a "flying wing" with no conventional fuselage and certainly no tail-plane apparatus.  Tests of scale models in primitive wind tunnels proved the math was substantially correct and proof of concept tests using an unpowered glider proved inconclusive, it being clear only a powered flight would demonstrate if such a design could achieve stable flight.  When tested, the designer admitted an early, under-powered, version was "more a hopper than a flyer" but when fitted with more powerful engines, the "flying wings" proved remarkably stable.  However, more conventional designs proved more suitable for military use and that, increasingly was where the source of funding was to be found.  Despite that, the idea continued to fascinate designers and a flying wing was one of the extraordinary range of experimental aircraft under development in Nazi Germany during World War II, most of which never made any contribution to the Luftwaffe's war effort.  In the US, Northrop built both propeller and jet-powered prototypes in the 1940s and after early difficulties, a stable platform emerged although, like most designs, it both offered advantages and imposed restrictions but the whole project was cancelled; ever since some have argued this was due to political influence while others claim the flaws in the concept were so fundamental they couldn't be fixed.  The Northrop Grumman B-2 Spirit (in service with the US Air Force (USAF) until at least 2034) is a modified version of a flying wing in that its really a variation of a delta with an integrated fuselage.

Ascending the stairs: Lindsay Lohan entering a fuselage, Mykonos, Greece, August 2016.

In the early days of aviation during the twentieth century’s first decade, French engineers and inventors were the most innovative on the planet and this is reflected in the world-wide adoption of many French terms for some of the bits and pieces which continue to be used.  English, rarely inclined to create a new word if there was a manageable one in some other language which could be absorbed (“borrowed” still the term etymologists, strangely perhaps, prefer) and the French words which formed the basis of the early lexicon of aviation are a particular example of technological determinism in language.  Other orthodox terms in aviation include:

Aileron: A hinged flight-control surface usually attached to the trailing edge of each wing and used to change the roll (ie cause fuselage to begin rotation).  Although the word “flaps” is commonly used of ailerons, the flaps are usually positioned closer to the fuselage and are used to increase or reduce lift & drag.  The flap-like devices mounted on the trailing edges of the vertical stabilizers (somewhere in the tail-section) are properly called “elevators”.  Aileron was a diminutive of aile (wing) and before powered flight (flying machines) had been used in ornithology to refer to the extremities of a bird's wings used to control their flight.  There is an entry in a French-English dictionary dating from 1877 (with the lead meaning: “small wing”) and in the context of the language of aviation, the earliest known use in entry in French technical literature is from 1908.

Empennage: The tail assembly of an aircraft, including the horizontal and vertical stabilizers, elevators, and rudder. Empennage was from the French empenner (to feather an arrow).

Chassis: This was the original term used in English to describe the framework of an aircraft but soon was replaced by "frame, structure etc"), presumably because of the association with the heavy steel constructions used in cars and trucks, things far removed from the lightweight designs needed in the air.  Chassis was from the French chassis (frame, supporting structure), from châsse (reliquary; coffin), from the Latin capsa (case).

Concours d'Elegance: Not strictly an aviation term and most associated with affairs like those in Pebble Beach where rows of vintage Bentleys, Ferraris and such (the latter always in a much better state of finish than when they left the factory) are judged for their closeness to perfection.  Although not strictly a term from aviation, there are such events for old aircraft.  Concours d'Elegance was from the French concours d'élégance (competition of elegance).

Pilot: Pilot was from the Middle French pilot & pillot, from the Italian pilota & piloto, (pedotta, pedot & pedotto the older forms), the pil- element probably influenced by pileggiare (to sail, navigate), ultimately from the unattested Byzantine Greek *πηδώτης (pēdṓtēs) (helmsman), from the Ancient Greek πηδόν (pēdón) (blade of an oar, oar) (the the Ancient and Modern Greek πηδάλιον (pēdálion) (rudder).  Familiar from nautical use, pilot was a straight borrowing for the person fulfilling the same function in the air.  The construct of pilotage was pilot + -age.

Canard: A type of aircraft configuration where the tail-plane is ahead of the main lifting surfaces.  In aviation, a canard is either (1) a type of aircraft in which the primary horizontal control and stabilization surfaces are in front of the main wing or (2) a horizontal control and stabilization surface located in front of the main wing of an aircraft (a fore-plane).  In just about any form of engineering involving movement and fluid dynamics (air, plasma, water etc), a canard is a small, wing-like structure used usually as a stabilizing device.  Canard was from the French canard (duck, hoax) and in English as “a canard”, is still used in that sense to mean “a false or misleading report or story, especially if deliberately so”.

The Fuselage Chryslers, 1968-1973

1969 Imperial LeBaron, four-door hardtop.

The “fuselage” Chryslers were released late in 1968 for the 1969 model year and, as a class, remain the largest regular production cars ever made by the US industry.  In the catalogue between 1968-1973, by the end of their run the Imperial was built on a 127 inch (3226 mm) wheelbase, was 235 ½ (5981 mm) inches in length and almost 80 (2022 mm) inches in width.  Big cars from Detroit were not uncommon in the 1960s (Buick in 1959 even naming their top-of-the-range model the Electra 225, a tribute to its 225 inch (5715 mm) length) but even by those standards the fuselage cars not only were vast but the bulbous shape (source of the “fuselage” tag) made them appear more excessive still; it wasn’t only for the big Chryslers the derisive “land yacht” was coined but the line exemplified the idea.  In fairness, the trend generally was “longer, heavier & fatter”, even once compact (by US standards) and agile machines like Ford’s Mustang and Thunderbird bloating with each update although the manufacturers were aware there was considerable public demand for something smaller and by the late 1960s, those in the pipelines were well-advanced.  However, demand for the full-sized cars remained strong and Chrysler decided their lines should be more full-sized than ever, thus the fuselage design.  There was at the time a bit of an aeronautical influence about and that was nothing new, jet aircraft and space rockets during the previous two decades having contributed many of the motifs which appeared on US cars.  During the development cycle for the fuselage cars, Chrysler were well-acquainted with the appearance of the Boeing 747, sketches circulating for some three years before its first public appearance in September 1968, coincidently just days after the Chrysler’s debuted.  In its appearance, the bulging 747 was the same sort of departure from the earlier, slender 707 as the 1969 Chryslers were from their rectilinear predecessors.

1969 Chrysler 300 advertising.  In graphics & text, the "fuselage" motif was integral to the promotion; it was no mere nickname. 

In some ways the styling has aged surprisingly well because the basic lines are uncluttered and, particularly on the higher priced editions, there was some nice detailing but at the time, critics found the look peculiar and a deviance from the direction other manufacturers were travelling.  The sides were unusually deep and rounded (recalling, obviously, an airplane’s fuselage) with a beltline so high the glasshouse (the cabin area defined by the windows) was relatively shallow, something accentuated by the surrounding bulk.  The corporation’s full-sized platform (internally the “C-Body”), it was shared by the Plymouth, Dodge, Chrysler and Imperial lines, the latter a surprise to some because since 1955 when it had been established as a separate division, the Imperial had been built on a unique platform.  However, despite some encouraging results in the 1950s, Imperial never achieved the volume which would have justified another unique platform so the line was merged into mainstream development.

1969 Imperial LeBaron advertising.  The "messaging" in this advertisement remains obscure.

The debut season saw good sales for the fuselage cars (though still more than 10% down on the previous C-Body (1965-1968)) but demand dropped precipitously in the next three years although sales were in buoyant in 1973 when many manufacturers set records; it was the last good year for the “old” American economy and the swansong of the long post-war boom built on cheap, limitless energy and the uniquely advantageous position the country enjoyed after the war; something squandered by the mistakes of more than one administration.  It was certainly unfortunate timing for Chrysler that the first oil crisis should hit just weeks after they had replaced the fuselage cars with something mechanically similar but with clever styling tricks (even the engineers admitted it was “nips & tucks; smoke & mirrors”), something dimensionally similar appeared both smaller and more modern.  Underneath, as the fuselage line had been, was essentially a good product, Chrysler’s basic engineering always good and while the big machines would never behave like a Lotus Elan, on the road they were competent and in most aspects as good as or better than the competition.

The last of Harry S Truman's (1884–1972; US president 1945-1953) many cars was a 1972 Chrysler Newport, the entry-level model in Chrysler's Fuselage range (some Plymouth & Dodge models were cheaper still).  Purchased some six months before his death, the licence plate (5745) was a special request, a reference to 7 May, 1945 (VE Day (Victory in Europe).  Truman was in office on that day and the plate has since permanently been retired.

The first oil shock hit demand for the 1974 cars and the timing was bad for all points in the production and distribution chain.  Noting the favourable reviews, dealers had ordered large stocks to meet the expected demand but the Arab Oil Embargo meant sales of big cars collapsed and the Chryslers, with V8 engines between 318-440 cubic inches (5.2-7.2 litres) were as thirsty as any of their ilk and supplies of cars expected to be sold in days languished on dealer’s lots for months.  In response, Chrysler shut down two manufacturing plants while trying to increase production or imports of small, fuel-efficient vehicles.  Sales of the big cars in 1974 were barely half those of the previous year and the breakdown of those was a harbinger for the whole industry, the numbers disproportionately slanted towards the higher-priced lines, the entry-level models attracting interest mostly from fleet operators and law enforcement.  The days of the low-cost big sedans which appealed to those like Harry Truman who liked the virtues without the ostentation, were over.

1978 Chrysler New Yorker advertising.  Still obviously bulky, the 1974-1978 re-style toned down the fuselage look although the interiors in tufted leather or velor became increasingly baroque.  Publications like Road & Track (R&T) where the writers disapproved of anything so big (they thought everyone should drive a Lancia) sneered at the extravagant fit-out, dismissing it as "gingerbread" but it was a luxurious and isolating environment.  There were still many who liked that sort of thing, none of whom maintained subscriptions to R&T.

So the writing was on the wall and even by 1977 when the oil crisis faded from memory and it seemed buyers were ready again to buy big, Chrysler was left with its now 1974 range while press and public fawned over General Motors’ (GM) newly slimmed-down, taut looking, full-size cars, the style and dimensions of which were so obviously the future.  Tellingly, while radically reduced in weight and external measurements, on the inside, they were in most places as capacious as both their predecessors and the now antique Chryslers which were still just an update of the 1969 fuselage range.  With the coming of 1976, the corporation had accepted the inevitable and axed the Imperial brand, Chrysler's top-of-the-range New Yorker tarted-up with left-over Imperial trim to become the new flagship.  The end was close and in 1978 it came, that the last year of the big Chryslers released with such high expectations a decade before and when the line was retired, it took with it the once popular four-door hardtop body-style, other manufacturers having already retired their models.  Shockingly inefficient though they are, the few surviving land yachts have a small but devoted following who appreciate what remains a unique driving experience (one as enjoyable as a passenger) and it's unlikely anything like them will ever be built again.