Veblen

Veblen (pronounced vebluhn)

A product (a good) for which demand increases as the price increases, an anomaly in the classical laws of demand in the science of economics.

1899: The name is from the author, US economist and sociologist Thorstein Veblen (1857–1929); his observation was first mentioned in his book The Theory of the Leisure Class (1899).

Hermes Pink Ostrich Handbag.

The Veblen effect is one aspect of conspicuous consumption; it describes individual or corporate spending of money on goods and services for the purpose of displaying their financial resources, usually as a means to manifest social power and prestige.  It's related to the dealer's saying in the antique business: "If something doesn't sell, keep putting up the price until it does".  As a phenomenon the behavior obviously pre-dates social media but TikTok, Instagram and such have proved the ideal platform for both the flaunting of wealth and faking it.  Veblen goods are those which (at least to a certain point), behave differently from the classic demand curve of orthodox economics in that demand for them rises as the price increases.  They are usually luxury products (a thing something inherently a product of their price) but there are cases where transitory shortages not always directly related to cost can create scarcity and thus a desirably; the diabetes drug Ozempic which is used by those attracted to its appetite-suppressing side effect is an example.  The retail price at which most luxury goods are sold can contradict classic economic theory as demand, instead of increasing with a decrease in price, follows the opposite curve although the demand curve does not increase indefinitely with the price.  Once a certain threshold has been reached, demand will drop or fall away completely but the propensity to purchase goods and services on account of the higher rather than lower price differential compared to average prices in a generic category is one of the principal characteristics of the luxury domain.  

Lindsay Lohan with Hermes Pink Ostrich Birkin, London, 2017.

One interesting reaction by manufacturers or retailers to a price threshold being reached (at which point demand begins to fall), is artificially to create an impression of a supply-side shortage.  When it appears a price-point is exceeding what even conspicuous consumers will pay for a certain handbag, manufacturers sometimes claim they’re limited-production items available only to selected clients.  This is rarely true, the handbag being just another part-number, manufacturers producing as many as required to meet demand.  Economists provide some nuance to the Veblen effect by noting the influence of what they call “income and substitution effects”.  The income effect suggests that as the price of a Veblen good rises, individuals with higher incomes may actually experience an increase in real income (since they can still afford the more expensive item) and therefore demand more of the luxury item; the substitution effect is overridden by the desire for the specific status or prestige associated with the higher-priced item.  The professionals also caution the Veblen effect is not universal and both between and within cultures it can’t be relied upon always to appear as some manufacturers and retailers has discovered.

Ostrobogulous

Ostrobogulous (pronounced os-truh-bog-yuh-luhs or os-truh-bawg-yuh-luhs)

(1) Something (slightly or tending towards) the risqué or indecent.

(2) Something bizarre, interesting, or unusual.

Circa 1910s: The word was coined by the writer Victor Neuburg (1883–1940), a model of English eccentricity who was Jewish, bisexual and an occasionally intimate associate of the notorious occultist Aleister Crowley (1875–1947) with whom he shared several interests and proclivities.  Neuburg & Crowley travelled near and far to collaborate on many things but the best remembered (and still much celebrated in the cult which to this day surrounds the memory of Crowley) was the blending of occult rituals and certain sexual practices which was systematized as “Sex Magick”, a combination which has been a notable part of many sects and cults since.  Arthur Calder-Marshall (1908–1992) was an author (one with a remarkable eclectic oeuvre) acquainted with both and in one of his memoirs (Magic my Youth (1951) he recalled “Ostrobogulous was Vickybird’s (Victor Neuburg) favourite word. It stood for anything from the bawdy to the slightly off-colour. Any double entendre that might otherwise have escaped his audience was prefaced by, ‘if you will pardon the ostrobogulosity’”.  Ostrobogulous is an adjective, ostrobogulation & ostrobogulosity are nous and ostrobogulously is an adverb; the noun plural is ostrobogulations.

Neuburg claimed ostrobogulous was a most irregular formation, the construct being the Ancient Greek ostro (something rich) + the English bog (in the sense of “dirt” from the schoolboy slang sense of “the toilet”) + the Latin suffix ulus (full of), the literal translation thus “full of rich dirt”.  The Latin suffix -ulus was from the Proto-Italic -elos, from the primitive Indo-European -elós, thematized from -lós; it was cognate with the Proto-Germanic -ilaz & -ulaz and used to form (1) a diminutive of a noun, indicating small size or youth, (2) a diminutive of an adjective with diminished effect (denoting “somewhat” or “-ish”) and (3) an adjective from a verb.  The Oxford English Dictionary (OED) rejected that, claiming the first element was from the Greek adjective oestrous (oyster), from the Latin ostrea, from Ancient Greek ὄστρεον (óstreon) (all related to the Modern English oyster).  Neuburg however ignored the professional lexicographers and decided he was as qualified to determine Classical etymology as he was to coin novel Modern English forms and noted the Greek word ostreon which was a type of mollusc was harvested to obtain a rare and expensive purple dye, hence he decided that figuratively, it meant “something rich”.  In that he was on sound historic ground; what was known as Tyrian purple (also shellfish purple) was for long periods the most expensive substance in Antiquity, often (by weight) three times the value of gold, the exchange rate set by a Roman edict issued in 301 AD.

Upon release, I Know Who Killed Me (2007) received generally bad reviews (it was at one point a popular inclusion on “worst movie ever” lists) but there’s since been a reappraisal by some and the film now has a cult following and appears with some frequency in “midnight screenings”.  Those searching for an adjective to describe I Know Who Killed Me might find ostrobogulous suitable because it leave the viewer free to decide which of its two meanings they prefer.  

However tangled might be the etymology, there’s no doubt Newburg coined ostrobogulous to mean “something (slightly or tending towards) the risqué or indecent” yet by the 1960s it was recorded being used by respectable middle-class folk to mean “something weird, strange, bizarre unusual’ without any hint of indecency; the sense rather of the “harmlessly mischievous”.  Quite how that happened isn’t known but it is an example of the meaning shifts and re-purposing common in English.  Now, it’s only artificially common in that it’s one of those curiosities which are a fixture of lists of strange and obscure words, a lexicographical fetish which has flourished since the advent of the internet.

Bedchamber

Bedchamber (pronounced bed-cheym-ber)

A now archaic word for bedroom; the alternative form was bed-chamber.

1325–1375:  From the Middle English bedchaumbre, the construct being bed + chamber.  Bed was from the Middle English bed or bedde, from the pre-1000 Old English bedd (bed, couch, resting-place; garden-bed, plot), from the Proto-Germanic badją (plot, grave, resting-place, bed) and thought perhaps derived from the Proto-Indo-European bhed (to dig).  It was cognate with the Scots bed and bede, the North Frisian baad and beed, the West Frisian bêd, the Low German Bedd, the Dutch bed, the German bett, the Danish bed, the Swedish bädd, the Icelandic beður and perhaps, (depending on the efficacy of the Proto-Indo-European lineage), the Ancient Greek βοθυρος (bothuros) (pit), the Latin fossa (ditch),the Latvian bedre (hole), the Welsh bedd (grave), the Breton bez (grave).  Any suggestion of links to Russian or other Slavic words is speculative.

Chamber dates from 1175-1225 and was from the Middle English chambre, borrowed from Old French chambre, from the Latin camera, derived from the Ancient Greek καμάρα (kamára) (vaulted chamber); the meaning “room”, usually private, drawn from French use.  As applied to anatomy, use emerged in the late fourteenth century; it was applied to machinery in 1769 and to ballistics from the 1620s.  The meaning "legislative body" is from circa 1400 and the term chamber music was first noted in 1789, not as a descriptor of any musical form but to indicate that intended to be performed in private rooms rather than public halls.

The Bedchamber Crisis, 1839

A Lady of the Bedchamber, a position held typically by women of noble descent, is a kind of personal assistant to the Queen of England.  A personal appointment by the Queen, they’ve existed for centuries, their roles varying according to the relationships enjoyed.  Most European royal courts from time-to-time also adopted the practice.

The 1839 bedchamber crisis is emblematic of the shifting of political power from monarch to parliament.  Although the eighteenth-century administrative and economic reforms created the framework, it was the 1832 Reform Act which, in doing away with a monarch’s ability to stack parliaments with ample compliant souls, shattered a sovereign’s capacity to dictate election results and within two years the new weakness was apparent.  In 1834, William IV (1765–1837; King of the UK 1830-1837)  dismissed the Whig Lord Melbourne (1779–1848; Prime Minister of the UK 1834 & 1835-1841) and appointed the Tory Sir Robert Peel (1788–1850; Prime Minister of the UK 1834–1835 & 1841–1846).  However, the King no longer enjoyed the electoral influence necessary to secure Peel a majority in the Commons and after being defeated in the house six times in as many weeks, the premier was obliged to inform the palace of his inability to govern, compelling the king to invite Melbourne to form a new administration, one which endured half a decade, out-living William IV.  The king's exercise in 1834 of the royal prerogative proved the last time the powers of the head of state would be invoked sack a prime-minister until an Australian leader was dismissed in 1975 by the governor-general (and in a nice touch the sacked PM had appointed the clearly ungrateful GG).

Queen Mary's State Bed Chamber, Hampton Court Palace (1819) by Richard Cattermole (1795–1858).

By 1839, Melbourne felt unable to continue and the new Queen Victoria (1819–1901; Queen of the UK 1837-1901), reluctantly, invited Sir Robert Peel to assume the premiership, a reticence some historians attribute as much to her fondness for the avuncular Melbourne as her preference for his Whig (liberal) politics.  Peel, knowing any administration he could form would be nominally in a minority, knew his position would be strengthened if there was a demonstration of royal support so asked Victoria, as a gesture of good faith, to replace some of the Whig Ladies of the Bedchamber with a few of Tory breeding.  Most of the ladies were the wives or daughters of Whig politicians and Sir Robert’s request made sense in the world of 1839.

Victoria rejected his request and prevailed upon Melbourne to continue which he did, until a final defeat in 1841.  By then it was clear only Peel could command a majority in the Commons and he insisted on his bedchamber cull, forcing Victoria to acquiesce to the parliament imposing on her the most intimate of her advisors.  This is the moment in constitutional history where the precedent is established of the parliament and not the Crown determining the formation and fate of governments.  Since then, the palace can warn, counsel and advise but not compel.

A lady in, if not of, the bedchamber.  A recumbent Lindsay Lohan in The Canyons (IFC Films, 2013).

Prompt

Prompt (pronounced prompt)

(1) Something done, performed, delivered etc at once or without undue delay.

(2) Ready & quick to act as the circumstances demand (archaic).

(3) Quick or alert.

(4) Punctual.

(5) To move or induce to action; to occasion or incite (often as “prompted”).

(6) To assist by suggesting something.

(7) To remind someone of what has been forgotten (formalized in live performance (the stage, singing etc) where a “prompt” is a supplied from the wings to remind a performer of a missed cue or forgotten line (the noun prompter can indicate both a person employed to deliver cues or the device used (printed or on a screen).

(8) In computing, the message or symbol on the screen which indicates where an entry is require, the most basic of which is the “command prompt” of text-based operating systems which stood ready to receive a structured command.

(9) In computing, in artificial intelligence (AI), machine learning algorithms (MLI) and related systems, to request particular output by means of instructions, questions, examples, context, or other input.

(10) In commercial use, a time limit given for payment of an account for produce purchased, this limit varying with different goods (archaic).

(11) In futures trading, the “front” (closest or nearest).

(12) The act of prompting.

1350-1400: From the Middle English prompte (ready, eager (adjective) & prompten (verb), from the French prompt, all forms ultimately from the Latin prōmptus (evident; manifest, at hand, ready, quick, prepared), participle of prōmō (to take or bring out or forth, produce, bring to light) and the adjectival use of past participle of prōmere (to bring forth, deliver, set forth), the construct being from prō- (forth, forward; for; on behalf of, in the interest of, for the sake of; before, in front of; instead of; about; according to; as, like; as befitting), a combining form of the preposition prō, from the Proto-Italic pro-, from the primitive Indo-European pro-, o-grade of per-) + emere (to buy, obtain, take).  The synonyms can include urge, spur, remind, refresh, instigate, impel, punctual, quick, rapid, hasty & timely.  Modifiers are applied as requited including over-prompt, quasi-prompt & un-prompt.  Prompt is a noun, verb & adjective, promptness & prompter are nouns, prompter & promptest are adjectives, promptly is an adverb and prompting & prompted are verbs; the noun plural is prompts.

The noun (in the phrase “in prompte”) emerged in the early fifteenth century in the sense of “readiness" and was from the Latin verb prōmptus while the more familiar meaning “hint, information suggested, act of prompting” dates from the mid-1500s.  The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades.  The ideas of coaching (someone) or assisting them by providing a reminder of that which clearly had been forgotten (or imperfectly learned) was first used in the early fifteenth century, the best-known use in live theatre (to assist a speaker with lines) dating from the 1670s.  The adjectival use (ready, prepared (to do something), quick to act as occasion demands) was from the thirteenth century Old French prompt and directly from Latin prōmptus (brought forth), hence “visible, apparent, evident, at hand”, a use now obsolete.  The commercial sense of the noun prompt “a time limit given for payment for merchandise purchased" dates from the mid-eighteenth and while the concept remains, the word is no longer formally use although the phrase “prompt payment requested” often remains as a reminder.  It remains unclear whether the verb was derived from the adjective or vice-versa and another oddity is that the first recorded instance of “prompting”, the gerund (the verbal noun logically derived from prompt and meaning “incitement or impulse to action” is from 1402, a quarter of a century before the verb.

The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades and predates screens, prompts emerging as soon as user input switched from the flicking of switches to character-based entries via a keyboard or similar input device.  The first prompts were those which sat (undifferentiated) on a plotter or printer, awaiting user input.  Command prompts were familiar from the late 1970s and appeared in early versions of Apple and CP/M systems among others but it was the IBM PC which introduced them to what was then the (still small) mainstream.  When the IBM PC was released in 1981, the user interface was exclusively text-based and the PC-DOS (or MS-DOS) command prompt was (almost) the only way for users to interact with their hardware and software.  The quirky exception to that was that on genuine IBM machines, the BIOS (Basic Input/Output System) included a BASIC (the Beginners All-Purpose Symbolic Instruction Code programming language) interpreter so it was possible to do certain things with the hardware even if an operation system (OS) wasn’t present.  IBM’s lawyers guarded their BIOS with rare efficiency so the numerous PC clones almost all needed an OS to be useful.

While programmers, nerds, and other obsessive types understood the charm of the command prompt and took to it fondly, most users had no wish to memorize even part of the sometime arcane command set needed and modern capitalism soon responded, menu systems soon available which allowed users to interact with their machine while hiding the essential ugliness beneath.  In time, these were augmented by graphical environments (some of which frankly overwhelmed the OS) and ultimately, the most successful of these would evolve into OSs, some of which included the ability to run multiple command prompts which at first contained and later emulated PC-MS-DOS.  The most elaborate of these was IBM’s OS/2 2.0 (and its successors) which permitted on a single machine literally hundreds of simultaneous command prompt sessions in a mix of 8, 16 & 32-bit flavors, some of which could even been launched as a bootable virtual machine, started from a floppy-diskette image.  Technically, it was an impressive achievement but around the planet, there were only a relative handful of organizations which needed such capabilities (typically those with megalomaniacs seduced by the idea of replacing perhaps dozens of MS-DOS based PCs each housing an interface handler of some type with one machine).  That could be made to work but the aggregate need was so limited that the direction proved a cul-de-sac.

The command prompt (with long file names, left) and the PowerShell prompt (right).  Both use the classic $p$g configuration.

The prompt didn’t however go away and in one form or another most OSs include one, Microsoft’s PowerShell (introduced in 2006 on Windows and ported to cross-platform compatibility within .NET in 2016) in its default configuration almost identical to that of the IBM-PC-1, all those years ago.  PowerShell included an enhanced list of commands but the earlier prompts were also not static and many options became available to customize the look, the list changing from release to release but a typical version included:

$Q (equal sign).
$$ $ (dollar sign).
$T (Current time).
$D (Current date).
$P (Current drive and path).
$V (OS version number).
$N (Current drive).
$G> (greater than sign).
$L & (less than sign).
$B| (pipe).
$E (Escape code (ASCII code 27)).
$_ (Carriage return and line feed).

Few actually customized their line beyond $P$G (so they would know the active sub-directory and that became the default with which most versions of PC/MS-DOS shipped) but $t $d$_$p$g had its followers (its displayed the time and the date above the prompt when in DOS.  Those for who aesthetics mattered could even set text and background colors and there were some genuinely nostalgic types who liked to emulate the bright orange or acid green screens they remembered from the world of the mainframes.  Most pleasing though was probably bright blue on black.

Prompt was one of the finalists for the Oxford University Press (OUP) 2023 Word Of The Year (WotY) although it didn’t make the cut for the shortlist.  Prompt was there not because the selection committee noted either a new international interest in punctuality or Microsoft’s PowerShell convincing a new generation to start enjoying a CLI (command-line interpreter) but because of the social and technological phenononom that is generative AI (artificial intelligence), the best-known of which is ChatGPT.  Of course, even those who weren’t dedicated command-line jockeys have for decades been interacting with the prompts of search engines but the influence of generative AI has been extraordinary and nudging “prompt” to OUP’s WotY finals is just a footnote, the editors noting even the emergence of a new job description: prompt engineer although, given the implications of generative AI, it might be a short-lived profession.  OUP also explained the expansion of meaning was a development of a wider sense: “Something said or done to aid the memory; a reminder” and that the earlier sense “prepared, ready” was long extinct although many clearly think of ChatGPT in this way.

Prompt would have been a worthy WotY and it’ll be with us for the foreseeable future, not something guaranteed for the winner: “Rizz”.  In its explanatory note, OUP sid rizz was “a popular Gen Z internet slang term”, a shortened form of the word “charisma”, used to describe someone’s ability to attract another person through style or charm, able also to be used as a verb (such as to “rizz up”, meaning to attract or chat up another person.  Rizz has about it the whiff of something which may quickly become cheugy (something once cool which became uncool by becoming too widely used by those who will never be cool) and the imprimatur of OUP’s WotY might be a nail in its coffin.  Time will tell but additionally, rizz is probably better click-bait than prompt, something to which even OUP's editors probably aren’t immune.  The other six finalists were:

Situationship: This describes a relationship (which may be sexual or romantic or neither) not thought (by the participants) formal or established (ie outside what are regarded as society’s conventions).  So, the state of relationship it describes in hardly new but it’s a clever use of language (the construct a portmanteau of situation + (relation)ship and it seems to have existed since around 2008-2011 (the sources differ) but its only recently that the use on social media and various dating apps and television shows that it’s achieved critical mass.

The anyway statuesque Taylor Swift, adding to the effect in 6 inch (150 mm) heels.

Swiftie: A (devoted / enthusiastic / obsessive etc) fan of the singer Taylor Swift (b 1989).  It was once pop culture orthodoxy that the particular conjunction of technological, demographic, economic and social conditions which were unique to the Western world in the 1960s meant what was described as the “claustrophobic hothouse” which produced “Beatlemania” couldn’t again happen.  While various pop-culture figures developed fan-bases which picked up descriptors (such as the “Dead Heads” associated with the Grateful Dead), the particular fanaticism surrounding the Beatles has never quite been replicated.  The Swifties however are said in devotion to go close and their numbers probably greater, Taylor Swift’s appeal truly cross-cultural and international; probably only the Ayatollahs and such are unmoved.  Etymologically, “Swiftie” is a conventional affectionate diminutive and among Swifties there are factions including die-hard Swifties, hardcore Swifties and self-proclaimed Swifties.  Someone a little ashamed of their fondness would presumably be a “confessed Swiftie” but none appear to exist and her appeal seems to transcend the usual pop-music boundaries.  Her songs are said to be "infectiously catchy" (a pleonasm she'd probably not allow in her lyrics).

Beige flag: Beige flag has a range and can be a trait which while not something distasteful or shocking, is of a nature which makes one pause and perhaps reconsider one’s relationship with whoever exhibits it.  It can be something which does little more than indicate the person isn’t interesting and is thus a adaptation of “red flag” which is something to which the only rational reaction is an immediate sundering of a relationship.  So a red flag might be being a Scientologist, a Freemason or listening to country & western music whereas a beige flag might be driving a front wheel drive car; undesirable but perhaps not a deal-breaker.  It can also mean something which suggests someone is just not interesting though not actually evil.  Of late however, the meaning of beige flag has shifted, thus it’s making OUP’s list of finalists.  Now, it appears to be used to reference traits which can be thought “neutral” and it’s been further adapted to cover those situations or objects which cause one briefly to pause, before moving on and probably forgetting what they’ve just seen.  It just wasn’t interesting.

Lindsay Lohan, de-influencing.

De-influencing: De-influencing is one which will probably annoy the pedants.  In the social media era, the word influencer has come to mean “someone who seeks to influence the consumption, lifestyle, political behavior etc of their online audience by the creation of social media content, often as a part of a marketing campaign”.  A de-influencer is “someone who attempts to discourage consumption of particular products or consumption in general using the same platforms”.  So the de-influencers are the latest in the long tradition of anti-materialists who have existed at least since Antiquity, whole schools of philosophy sometimes constructed around their thoughts.  There’s said to be a discernible increase in their presence on the socials and many are linked also the various movements concerned with environmental concerns, notably climate change.  The pedants will object because the de-influencers are of course trying to exert influence but OUP are right to note the trend and the associated word.

Heat dome: A heat dome is a persistent high-pressure weather system over a particular geographic area, which traps a mass of hot air below it.  The weather phenomenon, the physics of which have for decades been understood by climate modelers and meteorologists, suddenly entered general in the high (northern) summer of 2023 when much of the northern hemisphere suffered from prolonged, unusually high temperatures, July measured as the hottest month ever recorded.  Under a heat dome, the atmospheric pressure aloft prevents the hot air from rising and dissipating, effectively acting as a lid or cap over the area, thus the image of a dome sitting over the land and they create their own feedback loop: Static areas of high pressure (which already contain warm or hot air trapped under the high) will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.  This is climate change in action and heat dome may well become as common an expression as “cyclone” or “hurricane”.

The UK's Royal Meteorological Service's simple illustration of the physics of a heat dome.  Heat domes are also their own feedback loop.  A static areas of high pressure which already contains warm or hot air trapped under the high will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.

Parasocial: The adjective parasocial designates a relationship characterized by the one-sided, unreciprocated sense of intimacy felt by a viewer, fan, or follower for a well-known or prominent figure (typically a pop-culture celebrity), in which the follower or fan comes to feel something similar to knowing the celebrity as they might an actual friend.  The parasocial is really a variation of fictosexual (an identity for someone for whom the primary form of sexual attraction is fictional characters) in that the pop-culture celebrity is also an at least partially fictional construct and the relationship is just as remote.  It’s almost irrelevant that one is flesh & blood and parasocial relationships do have certain advantages in that never having to have actual contact, one can never be rejected.  What appears most to have interested OUP is the idea that our relationship with celebrity culture is changing to something more intimate, presumably because the medium is the cell phone (mobile), increasingly our most personally intimate possession.

When one attempts transform a parasocial relationship into something conventional, one sometimes becomes a stalker.

Dunbar

Dunbar (pronounced duhn-bahr)

(1) A proper noun (given and surnames, town & locality names et al).

(2) As Dunbar's number, a suggested cognitive limit to the number of people with whom one can maintain stable social relationships (those in which an individual knows who each person is and how each person relates to every other person).

Pre 1100: From a Boernician family in ancient Scotland who are the ancestors of those who first used the name Dunbar. They lived in the barony of Dunbar on the North Sea coast near Edinburgh. The construct of the place name is from the Gaelic dùn (a fort) + barr (top; summit).  The surname Dunbar was created by the eleventh century barony of Dunbar in the Lothians, created when Cospatrick fled to Scotland after being deprived of his Earldom of Northumberland by William the Conqueror.

Dunbar’s Number

British anthropologist Robin Dunbar (b 1947) explored the idea there might be a relationship between brain size and social group size through his studies of non-human primates.  This ratio was mapped using neuroimaging and the observation of time devoted to important social behaviour among primates.  Dunbar concluded that the size (relative to body mass) of the neocortex (the part of the brain associated with cognition and language) is linked to the size of a cohesive social group.  This ratio is a measure of the complexity a social system can handle.

Using this mathematical model, Dunbar applied the principle to humans, examining historical, anthropological and contemporary psychological data about group sizes, including how big groups get before they fragment, split off or collapse, finding a remarkable consistency around the number one-hundred and fifty (150).  The 150 number appears to apply to early hunter-gatherer societies and an array of more modern formations: offices, communes, factories, residential campsites, military organisations, medieval English villages and even Christmas card lists.  Where the number exceeds 150, network cohesion reduces.

Others have done research in this area and their theories tend to suggest the tightest circle has just 5 (loved ones) followed by successive layers of 15 (close friends), 50 (friends), 150 (meaningful contacts), 500 (acquaintances) and 1500 (those you can recognise).  People migrate in and out of these layers, but the idea is that space has to be carved out for any new entrants.  Dunbar offered no suggestion why these layers exist in multiples of five, but noted it did seem fundamental to monkeys and apes and most research indicated this was replicated in human relationships.  Dunbar’s 150 number is contested within the discipline although most in the field concur there probably is a Dunbarian number.  However, reducing it to a mean value may not be a helpful model of social interaction because connections aren’t normally distributed (shaped like a bell curve), a few people with massive or tiny numbers of contacts tending to distort the result.  There are also critiques on methodological grounds. Primates’ brain sizes are influenced by other aspects besides social complexity and social capacity can be stretched in different cultural settings, especially with the advent of newer technologies.

There are friends and there are followers and there is no such thing as a Dunbar number for followers; one can certainly suffer a surplus of "friends" but one can never have too many "followers".

People had friends before there was Facebook but the platform’s use of “friends” as the original prime identifier of a linkage with another did annoy those who thought “acquaintances” should have been offered as an alternative and had Facebook’s founders known what was to come, they might have done things a little differently.  However, because of Facebook’s origins as a parochial system peculiar to a single educational institution, the use of “friend” at the time certainly reflected the purpose and the approach was little difference to the other embryonic social media platforms early in the twenty-first century.  Once deconstructed, the structural similarities between Facebook, Bebo, Friendster, hi5 and MySpace were quite striking but Facebook flourished and the others did not.  There were many reasons for this but Facebook certainly benefited from learning from the mistakes of those who came first and their product offered a better experience for users who clearly preferred ease of navigation and simplicity of use compared to extensive (and not always intuitive) configurability.  Having a large group of Harvard University students as a beta test group proved invaluable and unlike others, what Facebook had from day one of its general release was a product which was inherently global and scalable.

Had the evolution of the socials been predictable, Facebook might well from the start have had “customers” and “acquaintances” as well as “friends” and it probably would also have allowed the addition of “followers”, now one of the core measures in the ecosystem.  The difference between “friends” and “followers” is that friends are presumed to enjoy a mutual connection and the establishment of the relationship needs mutual consent while followers may attach themselves of their own volition; friends are thus symmetrical, followers inherently an asymmetric concept although it’s known many Facebook accounts have friend counts which suggest the user is accumulating them essentially as followers.

“Friend” has before been used in novel (frankly Orwellian) ways.  The head of the Nazi SS (the Schutzstaffel (protection squad), a paramilitary formation which became an economic empire and in wartime eventually morphed into a parallel army close to a million-strong), Heinrich Himmler (1900–1945; Reichsführer SS 1929-1945), also coordinated an interesting aggregation of individuals and institutions styled the Freundeskreis Reichsführer SS (Circle of Friends of the Reichsführer SS (FRFSS)).  The origins of the FRFSS lay in the Freundeskreis der Wirtschaft (Circle of Friends of the Economy), a kind of combination of think tank and slush fund, the money provided by those in industry or the finance sector who either wished to support the party or anticipated them gaining power and wished to be on the winning side.  Himmler’s power grew during the 1930s but many of his grand designs (a good number of them crackpot schemes) hadn’t proceeded beyond the planning stage because of a lack of funds, the resources of the state directed primarily towards re-armament.  In re-constituting the Circle of Friends of the Economy as the FRFSS, funds became available on the basis of mutual interest, Himmler as the coordinator of repression in the Nazi state able to use the SS to deliver cheap labor (mostly from concentration camps) in exchange for the money and technical assistance he needed to build the economic enterprises he intended to create to make the SS independent of the state.  In this hunt he faced some competition from others, notably Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945) who led an expensive lifestyle as well as needing money for his industrial empire.  Himmler’s Dunbar number has never been certain but it’s believed the number of friends in the FRFSS never exceeded a few dozen.

Theodolite

Theodolite (pronounced thee-od-l-ahyt)

(1) In surveying, a precision instrument having a telescopic sight for establishing horizontal and sometimes vertical angles; usually called a transit in US & Canada.

(2) As phototheodolite, an instrument consisting of a theodolite mounted on a camera which can take at each of several stations of known position and elevation (as determined by transit survey) a series of photographs used in terrestrial photogrammetry.

1571: From the New Latin theodolitus the origin of which is contested.  It was probably coined either from the Arabic al-idhâda (a sort of rule) or the Ancient Greek theā (a viewing) plus a second element of unknown origin which may have been invented.  The North American use of” transit” rather than theodolite is historic.  During the nineteenth century, Americans preferred the surveyor’s compass and, later, the surveyor’s transit, which were cheaper and more robust and, despite technical progress, the name stuck.

Many have attempted to trace the etymology of theodolite but no satisfactory explanation has been found.  The first use was in a book by English mathematician and surveyor Leonard Digges called Geometrical practical treatize, named Pantometria, diuided into three bookes, longimetria, planimetria, and stereometria (1571, second edition 1591).  The author didn’t mention any derivation and used the spellings “theodelitus” and “theodolitus” alternately.  Writing a few years later, another mathematician named the same instrument a “horizontall or flatte sphere”, although inconsistencies in spelling was at the time not unusual, the same author when speaking of an alidade (a sighting device or pointer for determining directions or measuring angles used in both surveying and astronomy), spelled it as “alideday” and “athelida”.

One explanation is that both theodelitus and athelidae were corruptions of the Arabic al-idhâda (a sort of rule), and both mathematicians would have been acquainted with the work of earlier Arabic mathematicians.  That’s not unconvincing for athelidae but theodelitus is more likely to have been derived from (or at least influenced by) the Ancient Greek; the second element has mystified all.  The first part of the New Latin theo-delitus might stem from the Ancient Greek θεᾶσθαι (to behold or look attentively upon) or θεῖν (to run) but the second part is puzzling though sometimes attributed to an unscholarly variation of one of the following Greek words: δῆλος (evident; clear), δολιχός (long) or δοῦλος (slave) or even an unattested Neo-Latin compound combining ὁδός (way) and λιτός (plain).  It has been also suggested that -delitus is a variation of the Latin supine deletus, in the sense of "crossed out".

From mechanical to digital

Copper & brass theodolite, Hall Brothers of London, circa 1894.

A theodolite is an optical device used to measure angles between visible points in the horizontal and vertical planes.  Historically they were used in land surveying but they’re used also in all aspects of civil engineering, meteorology and rocket telemetry.  The earliest theodolites were small mounted telescope which rotated horizontally and vertically; modern versions are sophisticated digital instruments which can track weather balloons, airplanes, and other moving objects, at distances up to 12 miles (20 km / 65,600 feet).  Nearly always used mounted on a tripod and originally mechanical-optical instruments, almost all theodolites in active use are now digital.  Theodolites, whether mechanical or digital, are instruments used to determine the relative position of points on the earth's surface by measuring the horizontal and vertical angles. Digital theodolites are more convenient and accurate as they provide the operator with readouts.  With the traditional device, it was necessary manually to read the numbers directly from a graduated circle.

The modern digital theodolite.

A digital theodolite consists of a telescope mounted on a base, a sight at the top used to align the target, vision of which is clarified by adjusting a focusing knob, an objective lens on the opposite side used to sight and magnify the target as required.  Despite the differences in construction, the parts of a digital theodolite are mostly similar to the non-digital theodolite, except for the addition of a liquid crystal display (LCD) and the operating keys for changing the settings.  In the same manner as the non-digital theodolite, leveling is performed using optical plummets or plumb bobs and the spirit or bubble level.  In use, it’s made first to stand vertically above the survey point with the help of a plumb bob or optical plummet and is then made in level to the horizon with the help of internal spirit levels.  Once the leveling process is complete, the telescope is used to focus on the target and the respective horizontal and vertical angles are displayed on the screen.

Skeuomorph

Skeuomorph (pronounced skyoo-uh-mawrf)

(1) An ornament or design on an object that mimics the form of the object when made from another material or by other techniques, usually one that reflects a previously functional element.

(2) In digital technology. a design or design element, as an icon on a digital device, that mimics the three-dimensional look or the sound of a physical object, even if that object is obsolete.

1889: The construct was the Ancient Greek σκεῦος (skeûos) (implement, tool, vessel) + μορφή (morphḗ) (shape; form), modeled after the earlier zoomorph (resembling an animal) and phyllomorph (resembling a plant).  The suffix -morph was appended to words to denote “of or pertaining to shape or structure”.  Skeuomorph & skeuomorphism are nouns, skeuomorphic is an adjective and skeuomorphically is an adverb; the noun plural is skeuomorphs.

Magic Cap's start-up screen (1994).

The classic desktop metaphor, built with skeuomorphs, which was the start-up screen for the Magic Communicating Applications Platform (1994-2001 and commonly known as Magic Cap), an operating system for personal digital assistants (PDA) constructed wholly in the object oriented programming (OOP) model.  Loaded with good ideas and ahead of its time, Magic Cap failed because the planet's communication infrastructure was neither robust enough or sufficiently fast to realize the OS's possibilities.  Additionally, even as things evolved, there was never enough inter-operability with other systems and services which had achieved critical mass.

A skeuomorph is a design element in an object which mimics the design of a similar object made from another material or serving another function; it can thus be considered a derivative object which retains visual cues from the original object.  Quite when the idea emerged of the skeuomorph as something which consciously and deliberately “carries over” an earlier motif for some purpose beyond the functional is uncertain but in engineering and architecture, the technique pre-dates Antiquity.  Because architectural generations (expressed usually as eras or epochs) tend to extend over at least several human generations, what comes to be defined as “attractive” or “elegant” can become well-established but as technological advances make possible structures which are bigger, taller or able to be created with different materials or in different shapes, it had been common for motifs like familiar visual elements to be (explicitly or in detail) to be included in the new.  It softened the shock of the new.  In domestic architecture, this continues to this day, much to the disgust of architects who are appalled at the mash-up of influences which can appear in a McMansion (in which there will be chandeliers with electric bulbs emulating wax candles; a classic skeuomorph) but since modernity was delivered with the twentieth century, in big buildings and representational architecture, the shock of the new seems to have become the objective and skeuomorphs are regarded as sentimental or worse: bourgeois.

Instagram’s old skeuomorph (left) and the new flat logo (right).

In 2018 Instagram switched its logo from a skeuomorph UI to a flat UI.  It was a move which at the time surprised many because the retro brown and cream camera with a rainbow stripe (a nod to the Polaroid cameras which were such a symbol of the late twentieth century) had become instantly recognisable but the company insisted the new design reflected how the app had changed. When first released (as Burbn), the app was used almost exclusively for its photo filters and effects that lent digital images a “retro edge”, the dominant pattern of use then to use Instagram as handler to edit images which were then uploaded to a platform such as Facebook or X (then known as Twitter).  However, Instagram clicked with generation brought up on short-form content and static images and became suddenly a massive social phenomenon.  So, the logo changed because as the company put it: “We've been inspired by all the ways the community has grown and changed, and we wanted to create something that reflects how vibrant and diverse storytelling on Instagram has become”.  Exactly how all this was reflected in the new logo was neither immediately obvious nor expanded on by Instagram but the point probably was just that it was changed, the medium being the message.  In 2012 Facebook bought Instagram for US$1 billion which now sounds a bargain but back then, a billion US$ was still a lot of money.

Skeuomorphs in action: The Lindsay Lohan Quiz for iOS.

In the more ephemeral world of screen icons, graphical user interfaces (GUI) and app design where the life of a design can be closer in duration to that of the premiership of Liz Truss (b 1975; UK prime-minister Sep-Oct 2022) than something like Westminster Abbey, skeuomorphs proved popular because instantly they could adopt symbols which were unambiguous and universally understood; the sense of continuity with the past really wasn’t important at all, the retro-look just amusing.  Although using a representation of an old-style rotary-dial telephone on a screen icons does sound paradoxical, it made sense because the symbol was internationally recognized whereas were an image of cell phone (mobile) to be used, it would not have worked as well because it could be easily confused with a calculator or some other rectangular device.  Equally, envelopes and mail-boxes were used where E-mail was involved because nothing else could possibly be so evocative of “mail”.

Among software designers, the dominant theme in the early skeuomorphs was to create panels with a 3D appearance to gain some resemblance to physical buttons.  This was at least partially because designers tend wherever possible to exploit to the maximum whatever is permitted by the medium which is their platform but it was also partly the persuasive utility of the skeuomorph itself.  The alternative approach was the “flat design” which deliberately avoided imitating real-world textures or objects, a paradigm inherited from a school of art and design which rejected the idea of one thing imitation another.  Imitation however thrived, thus smartphones have digital cameras which produce the audible sound of a mechanical shutter when a photograph is taken and note-taking apps may emulate the appearance (in 2D) of textured bond paper.  The trends come and go and no approach has ever seemed to be dominant, both motifs (and hybrid forms) peacefully co-existing, frequently on the one device although in recent years things do seem to have moved to the darker and more minimalist.