Epoch

Epoch (pronounced ep-uhk or ee-pok)

(1) A particular period of time marked by distinctive features, events etc.

(2) The beginning of a distinctive period in the history of anything.

(3) A point in time distinguished by a particular event or state of affairs; a memorable date.

(4) In geology, any of several divisions of a geologic period during which a geologic series is formed (much associated with rock formation).  An epoch (the shortest division of geologic time) is a sub-division of a period.  As a geochronologic unit, an epoch can range between hundreds of thousands to millions of years.

(5) In astronomy, an arbitrarily fixed instant of time or date, usually the beginning of a century or half century, used as a reference in giving the elements (such as coordinates of a planetary orbit) relating to a celestial body.

(6) In astronomy, the mean longitude of a planet as seen from the sun at such an instant or date.

(7) In chronology, astronomy & computing, a specific instant in time, chosen as the point of reference or zero value of a system that involves identifying instants of time.

(8) In physics, the displacement from zero at zero time of a body undergoing simple harmonic motion (the displacement of an oscillating or vibrating body at zero time).

(9) In AI (artificial intelligence), one complete presentation of the training data set to an iterative machine learning algorithm.

1605-1615: From the Medieval Latin epocha, from the Ancient Greek ἐποχή (epokhḗ) (epochē) (a check, cessation, stop, pause, fixed time, epoch of a star (ie the point at which it seems to halt after reaching the highest, and more generally the place of a star (thus the extension of use to “a historical epoch”))), from ἐπέχω (epékhō, (to hold in, check), the construct being ἐπι- (epi-) (upon) + ἔχω (ékhō) (to have, hold), from the primitive Indo-European root segh- (to hold).  The early seventeenth century adoption in English of epocha was in the sense of “point marking the start of a new period in time” and it was used by scholars and theologians of momentous events in history (the crucifixion of Christ; the Visigoths gathering at the gates of Rome etc).  Less than a decade after epocha had entered the language, the transferred meaning “a period of time” was in use and it entered the jargon of geology in 1802 although the technology then did not permit precise measurements and exploration was then embryonic (what are now understood as dinosaur fossils not so classified until 1824) so most of the early estimates of geological epochs were inaccurate.

Confusingly, “epoch” can be used either to refer to a distinct and defined historic period (ie with an agreed beginning & end) or the event associated with the beginning of that period.  The latter concept is best understood in the adjectival forms “epoch-making” and “epochful”.  Subepoch is a technical term from geology, used as a geochronologic unit comprising one or more ages, being a period of generally agreed significance within an epoch.  The companion superepoch (two or more sequential epochs references as one for illustrative or didactic purposes is non-standard.  In statistical analysis, sub_epoch, base-epoch, super_epoch & primary_epoch exist as commands in aspects of database handling and manipulation, the link being the use of “datum” as epoch’s coordinate term in cartography and engineering.  The alternative form epocha was in use between the seventeenth & nineteenth centuries.  Epoch is a noun & verb, epochful, epocjless & epochal are adjectives and epochally is an adverb; the noun plural is epochs.

Bal du moulin de la Galette (Dance at Le Moulin de la Galette, 1876), oil on canvas by Pierre-Auguste Renoir (1841–1919), Musée d'Orsay, Paris

The Belle Époque (appearing in texts often as La Belle Époque with capitalization not always used) was a period in European history characterized by peace, progress, cultural refinement and artistic innovation; the term was an adoption of the French La Belle Époque (literally “the beautiful era” and best understood as “the golden age”).  Historians date the start of the Belle Époque from the end of the Franco-Prussian War (1970-1871) although, “on the ground” it likely wasn’t so clear-cut because the impositions of war reparations made the first few post-war years “difficult” in France so “mid-1870s” may be a better point of origin.  The Belle Époque lasted until the blast of World War I (1914-1918) destroyed the continent’s sense of optimism and ended an era characterized by what might now be call an “end of history” feeling that held things like wars, famines and plagues were in the past and the future would be one of progress and improvement.

Art Nouveau.

An advertisement (1899) for Moët & Chandon's champagnes, designed by Czech painter & graphic artist Alphonse Mucha (1860–1939):  “White Star” champagne (left) & “Grand Crémant Imperial” (right).  The product is very much a period piece, Art Nouveau characterized by swirling shapes, stylized representations of women and intricate floral motifs.  For those with enough disposable income, La Belle Époque must have been an amusing time to live.  The “modern industrial” sense later summoned by the straight, sharp and geometric lines of Art Deco was a deliberate rejection of Art Nouveau's intricate, hand-crafted aesthetic yet in Art Deco the influence of the earlier style often is apparent.  Although by the 1920s unfashionable and in the inter-war years casually dismissed by many critics and historians, Art Nouveau's popular appeal never went away.  While there was never really a “revival”, the style's motifs remained a staple of commercial graphic art and the various “nostalgia movements” before being “cherry picked” by pop art, psychedelia and postmodernists.   

Those 40-odd years of what came to be called La Belle Époque were not without conflict or economic disruptions and it must be remembered Europe’s “golden age” was one of untroubled pleasure only for a select few, most of the population living lives of hard labor and drudgery, many on a variation of the Hobbesian (the very clever and deliciously wicked English philosopher Thomas Hobbes (1588-1679)) path: “nasty, crowded, brutish and short”.  La Belle Époque is a selective construct of the era’s intellectual and aesthetic landmarks in art, literature and architecture, characterized by opulence, eclecticism and an undeniable dynamism from which emerged movements such as Futurism, Cubism and Art Nouveau.  Viewed from our troubled times, the Belle Époque exists in a warm nostalgic glow and it’s telling the term first gained popularity in France during the 1930s, the decade of the Great Depression.  Even then, La Belle Époque was still in living memory but because it became mythologised as a “golden age”, it was as myth it passed into history.

Lindsay Lohan entering her fifth decade.  Her five eras thus far may loosely be labelled: (1) child star, (2) troubled Hollywood starlet, (3) nemesis, (4) reinvention and (5) redemption.

Signed to the Ford agency, Lindsay Lohan secured her first modelling gig aged three but what’s understood as the “Lindsay Lohan era” ran for the decade after the release of Mean Girls (2004).  It was characterized by her low-speed car crashes, court appearances and becoming a staple of the tabloid press and lower reaches of the glossy magazine industry, a reasonable contribution to GDP (gross domestic product), providing predictable cash flow for paparazzi on both sides of the Atlantic.  Improbable as it once seemed, she proved a survivor in the churn of the industry's destructive “child star” machine and on 2 July, 2026 celebrated her 40^th birthday.  That happened during the 23^rd FIFA (Fédération Internationale de Football Association (the International Federation of Association Football which, for historic reasons, recognizes more countries than the UN (United Nations)) World Cup and, on the day, playing at the Bay Area Stadium in Santa Clara, San Francisco, USA beat Bosnia-Herzegovina 2-0 so that was a good birthday present.  

Geologyin's illustration of the concept of geological epochs.

In scientific usage there is precision, the ICS (International Commission on Stratigraphy) codifying a strict hierarchy on the discipline of geology, the structure being Eon → Era → Period → Epoch → Age.  However, in ordinary English discourse (and even in the work of professional scholars and historians) there is no fixed hierarchy in that an age may be longer than an era and an era may be longer than an epoch; unless following established conventions, writers can opt for whichever word best conveys the intended nuance, a choice that can be influenced by the search for rhetorical effect or the rhythm of the narrative.  So, in the way of English, there are no “rules” but, as a general principle, (1) Age = “known for...”, (2) Era = “lasting period of...” and (3) Epoch = “a period with a turning point that defined its nature.”  The overlaps in use don’t usually cause confusion but among the fastidious there are acknowledged nuances and accepted conventions of use:

(1) An epoch is a distinct period marked by particular characteristics or events, thus the use in geology where defining changes or sets of conditions can be established by scientific techniques such as chemical analysis or radiocarbon dating.  In non-scientific use, because of the etymological lineage, an epoch typically begins with some sort of event thought a turning point or watershed and this can be an organic development with no exact fixed date (the Industrial Revolution) or something decidedly exact (the epoch of the computer operating system Unix is defined as 00:00:00 UTC, 1 January 1970 although this was not first set precisely then).

(2) An age is a period with a specific, dominant association.  That might be a technology (bronze age; oil age; jet age etc), a characteristic (age of empires; age of European colonialism etc) or an individual (Napoleonic age; Elizabethan Age etc).  Unlike the epochs of geologists and astronomers, “ages” can run in parallel or overlap.  While some are sequential such as the “Three Age System” (Stone Age; Bronze Age; Iron Age) tracking the evolution of humanity's tools and metalworking capabilities between prehistory and Antiquity, others can co-exist such as the Age of Sail & Age of Enlightenment.  Because of the nature of the word and historic pattern of use, of the three, “age” is the most flexible and adaptable because it’s merely associative, not exclusive and often with no precise chronology.

(3) An era is a period (by human standards usually but not necessarily long) with origins at a certain point (usually an event) and characterized by an enduring pattern; eras tend to be major historical phases or systems (the Nazi era; the analogue era etc).  Generally “era” is used to denote something coherent (though it need not be long); a stretch of history with a recognizable character, a beginning and an end.  That can reference the life of an individual (Queen Victoria lent her name to the “Victorian era” 1837-1901), several individuals (there were four Kings of England named George whose collective reign defined the “Georgian era” 1714-1830) or a specific closed-time set (the “inter war era”: 1918-1939).

Eras tour merchandise.  Canvas tapestry featuring photographs from Taylor Swift’s The Eras Tour, cotton canvas, 800 mm (31½ inches) x 1220 mm (48 inches).

Taylor Swift’s “Eras” project tends to be thought of as a concert tour but it’s better imagined as pop culture’s greatest ever exercise in vertical integration, a merging of music (audio streaming, packaged (in multiples in the case of the vinyl releases) & live performance), video content, merchandise ranging from framed posters, a “limited edition” book, a film with concert footage, outfits emulating those worn on stage, jewellery, hoodies, pillows, stainless steel tumblers and more.  Although there has in recent years been a bit of mission creep, the idea of a canvas tapestry as a piece of tour merchandise in the pop music business would, until recently, likely have occurred to few.  Commerce has moved on from a half-century earlier when, at a Led Zeppelin concert, one might be able to buy a Tee-shirt (in S, M, L & XL), maybe with a choice of black or white (black quickly selling out).

Ms Swift is good with words and for the “Eras” project may have pondered using “Ages” or “Epochs”.  Given the accepted conventions (Age = “known for...”, Era = “lasting period of...” and Epoch = “a period with a turning point that defined its nature.”) and the concept of the “Eras” project, a convincing case could have been made for “Ages” because each subset was thematically distinct while the use of “Epochs” would have worked because the word is understood as a “period of time with a beginning and end” but linking each with a single “triggering event” might have descended to abstractions so “Eras” seems the best choice.  Certainly it’s unlikely she long considered using “Periods”; although etymologically defensible, it would have been decarded on much the same basis as that of the publishers of the magazine Australian Women’s Weekly who, upon in 1983 switching to issuing monthly editions, opted not to change the title to “Women’s Monthly”.

There is of course a vagueness associated with the definitions because not all “eras” and “ages” have as convenient bookends the end of one war and the start of another; that’s why context can matter.  In speaking of the time after World War II (1939-1945), “post-war era” is a common term but the meaning can vary depending on what’s being discussed.  It’d be absurd to speak of 2026 as being in the “post-war” era (although in a sense that’s true) so meaning must be gleaned from context.  The two decade period 1918-1939 came to be called both the “inter-war” and “pre-war” era (although many tend to restrict the latter to a start-point in the mid-1930s) and in much historiography there's sometimes the suggestion the “post-war” era can usefully be said to have ended some 20 years hence; that’s about 1965 so conveniently (1) in the new era of the High Cold War, (2) about the length of a then typical “generation” and (3) in the 1960s, a very different era.  So it can be inexact and some with a focus on political economy fix the end date on exactly 17 October 1973, the day OAPEC (Organization of Arab Petroleum Exporting Countries) proclaimed an oil embargo targeting the US and other states providing military aid to Israel during the 1973 Yom Kippur War.  At that point, the West’s long post-war boom, although already stuttering, ended.  In a similar vein, although also very much a Western-centric view, some historians have argued the nineteenth century is best imagined as a construct running from the close of the Congress of Vienna (1814-1815) to the outbreak of World War I (1914-1918).  There’s much support for that although there are different views about the conceptual view of the twentieth century. While 1914 seems a logical starting-point, candidates for the end date include 1989 (fall of the Berlin Wall (1961-1989)), 1991 (dissolution of the Soviet Union (1922-1911)) and the 9/11 terrorist strikes in 2001.

Taylor Swift Style: Fashion through the eras.

Between March 2023 and December 2024, Taylor Swift’s “Eras” tour took in 149 shows in 51 cities over five continents; each performance ran for a remarkable 3½ hours and there was a mid-tour revision of the song set to interpolate material The Tortured Poets Department (2024), her eleventh studio album.  The “Eras” title was an allusion to the show’s format, a retrospective in which each of her albums was designated as a “musical era”, the many outfits worn tied to those themes and just as each song and each performance was a product, so could be each outfit, some available on-line for purchase by devoted Swifties.  So, as set piece events go, Ms Swift set a high bar and, on revenues in excess of US$2 billion, profits were high and continue to grow.

Even when there are precise start and end dates, things can at the margin become blurred.  Pedants enjoy pointing out the 1960s began on 1 January 1961 so an expression like “the 1960s” ends on 31 December 1969 but the decade in which most of those years existed actually includes 1970, a quirk which extends also to centuries and millennia, something ultimately a product of there being no year zero in the calendar now defining BCE (before Common Era) and CE (Common Era) (the pair the secular version of BC (Before Christ) and AD (from the Latin Anno Domini (in the year of the Lord)), all based on the (nominal) birth date of Jesus Christ.  “Ages” and “eras” can at once be “exact” and “indicative”.  Many of the civilizations of antiquity all had their so-called “golden ages” and these tended to be associated with particular dynasties or reigns.  The examples are many and are cross-cultural, including the Gupta Empire in India (mid-third to mid-sixth century AD) founded by Mahārāja Śrī-Gupta, the Tang dynasty (626-684) & the reign of Tae-tsong (618-626) in China and, in Egypt, the reigns of Sethos I and Ram'eses II (1336-1224 BC).  In the West, the use of “golden ages” is legion including in Russia during the rule of Czar Peter the Great (1672-1725) (memorable because the Russian people have not enjoyed many “golden ages”) and, of course, in England, the “Elizabethan age”, referencing the reign of Elizabeth I (1533–1603; Queen of England & Ireland 1558-1603).  However, at the granular level, the idea of the term “Elizabethan age” denoting a “golden age” in literature was contested by the English writer, literary scholar and Anglican lay theologian C. S. Lewis (1898–1963) who, in his Introduction to English Literature in the Sixteenth Century (1654), distinguished the “estimable” literature of the later Elizabethan period from what he called that of the earlier “drab age”.  Lewis found drabness in the poetry and prose of the later medieval period up to the early Renaissance, distinguishing it from the “golden era style” between circa 1580-1603.  Lewis was an uncompromising critic but while most in the profession may well agree much that was written in the fifteenth century and early Tudor period was “drab”, among those published in the period were Sir Thomas Wyatt (1503-1542) and John Skelton (circa 1460-1529); their writing was not beyond criticism but the works were hardly drab.

Sarah Chapelle's (b 1992) Swiftie site documenting looks from The Eras tour: Fearless v6 (worn 18 October, 2024, far left), Midnights v5 (worn 16 August, 2024, centre left), 1989 v2 (worn 19 March, 2023, centre right) and Reputation v1 (worn 18 March, 2023, far right).  Some outfits can be purchased on-line but buyers should note they should not expect their appearance exactly to emulate what's “on the tin”.  

Simulacrum describes an image that while not purely realistic, maintains enough of a likeness for the subject to be recognizable.  In some jurisdictions it can be deemed “deceptive and misleading” if a product is represented in manner judged to be a “deliberate misrepresentation” intended to induce a purchase.  Legal recourse is available but is practical only if enough money is involved (such as real estate); although in theory someone purchasing a McDonalds Big Mac after being tempted by the image in the advertising might have grounds for an action, a claim of under $US10 would not impress a judge and even a class action would, on several grounds, be thrown out.  Presumably a disgruntled consumer could lodge a claim for the “pain & suffering” caused by one's Big Mac not looking as attractive as the one in the advertising but that'd likely anger the judge still more.  The classic simulacrums were the stylish images rendered in the 1960s by Art Fitzpatrick (1919–2015) & Van Kaufman (1918-1995) for GM’s (General Motors) PMD (Pontiac Motor Division) and those of Ms Swift in the Eras Tour outfits are in the same “mannerist but not quite surrealist” tradition.  Although obviously “unrealistic”, these depictions are not “deceptive and misleading” because they’re so obviously simulacral and exist only as devices, the extent of the licence taken illustrated by them appearing next to a flesh & blood Ms Swift in the same outfit.  They are “impossible” rather than “idealized”.

Super simulacrum: The Colossus of Rhodes (circa 1560), hand-colored by Dutch portrait and religious painter Maarten van Heemskerck (1498–1574) on an engraving by Dutch publisher & designer Philip Galle (1537–1612).

The Colossus of Rhodes was one of the Seven Wonders of the Ancient World and although it stood for barely half a century before being felled by an earthquake, it's ruins lying for almost a millennium as a kind of tourist attraction before the metal was carted of as scrap to be melted-down an re-cycled.  The notion the statue's legs straddled the entrance to Rhodes Harbor with tall-masted ships passing between them was wholly fanciful; even with modern materials and techniques, such a construction would be impossible.  The engineers and architects of the sixteenth century would of course have known it couldn't be done but such was the allure of the era of Classical Antiquity that brilliant myths seduced the public imagination better than tiresome facts.

Other “era-related” terminology also often used interchangeably relates to that long span of history between the fall of the Western Roman Empire (476 AD) and the dawn of the Renaissance in the late fourteenth century: (1) Middle Ages, (2) Dark Ages and (3) Medieval.  “Middle Ages” is the most obviously descriptive because it refers to the period between the dying gasps of Classical Antiquity and the cultural & artistic revival of the Renaissance while Medieval simply means “relating to the Middle Ages” (although by virtue of association and use, it came to be used also as a slur).  As general principle, historians tend to divide the Middle Ages into (1) Early (476-circa 1000), (2) High (circa 1000-circa 1300) and (3) Late (circa 1300-circa 1500).  “Dark Ages” reflected the prejudices of fifteenth century writers who regarded the earlier Middle Ages (476-circa 1000) as a period of stagnation, lack of progress and “intellectual darkness”, a stark contrast to the idealized vision of Classical Antiquity they constructed from what evidence there was, “filling in the gaps” with imaginations as famously vivid as any of the Medieval scribes and artists responsible for some fabulous beasts.  The Seven Wonders of of the Ancient World” they found especially compelling, some of their speculative depictions of the Colossus of Rhodes and the Walls and Hanging Gardens of Babylon such examples of architectural gigantism even Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) might have been embarrassed.  Maybe they looked in awe at the scale of Great Pyramid of Giza and assumed all the ancients operated in “think big” mode.

Tony Abbott (b 1957; Prime Minister of Australia 2013-2015) agitprop.

Mr Abbott's combination of relentless negativity and repetition of 3WSs (three word slogans) contributed to his resounding victory in the 2013 general election although, in office, the results were mixed and it ended badly.  Recently revived as the Liberal Party's federal president (the institution's third “Lazerus with a triple bypass” after Sir Robert Menzies (1894–1978; Prime Minister of Australia 1939-1941 & 1949-1966) and John Howard (b 1939; Prime Minister of Australia 1996-2007)), Mr Abbott unquestionably was one of history's most effective leaders of the opposition but as Roy Jenkins (1920–2003) remarked of Lord Randolph Churchill (1849–1895):  “He was essentially a opposition politician and behaved as such even when in government”.  Of such matters, Jenkins was a fair judge.  Although medieval may literally mean “relating to the Middle Ages” and can be used as a neutral adjective (medieval architecture, medieval manuscripts etc), it is also used as a term of derision: “Mr Abbott’s views on certain topics seem distinctly medieval although, to be fair, the thirteenth century probably never produced a finer mind”.  Used in that way, it implies “outdated, harsh or unenlightened”, a throwback to the stereotypes of the Dark Ages but more recent scholarship has cast doubt on whether the “Dark Ages” was a time as culturally sterile and technologically stagnant and was for centuries an orthodoxy among historians.  A view now more popular is the earlier conceptions of the period were formed because of the relative scarcity of written records and although it’s now clear there was progress in agriculture, law, architecture, theology, literature, engineering and state formation, it is true that compared with what came before and what followed, progress often was fitful.  Of note also is there were in the Renaissance and beyond not a few who didn’t count “advances in theology” as progress worth mentioning.

Swiftie

Swiftie (pronounced swiftee)

(1) In slang (originally Australian) a trick, ruse, or deception (often in the form “(s)he pulled a swiftie”).

(2) A self-identifying term used by the most devoted (some suggest "obsessed") fans of the musician Taylor Swift (b 1989).  The collective is “Swifties” (the initial capital not always used) and as fandom they distinguish themselves from mere casual listeners although the media tends to apply the term to all.  In 2017, Taylor Swift trade-marked the term Swiftie for commercial use and The Oxford English Dictionary elevated it from “slang” to “word” in 2022; it was a finalist in Oxford’s 2023 Word of the Year judging.

(3) As "Singapore Swiftie", an emerging alternative form for term "exclusivity clause", most associated with contract law.

1945: (for the Australian slang) and (at least) 2010 (of Taylor Swift’s fans):  The construct was swift + -ie.  The word swift existed in the Middle English as an adjective & adverb prior to 900 and was an adjective in the Old English.  It was akin to the Old English swīfan (to revolve) and the Old Norse svīfa (to rove) and was most common as an adjective (moving or capable of moving with great speed or velocity; fleet; rapid; coming, happening, or performed quickly or without delay; quick or prompt to act or respond).  The Old English swift was from the Proto-Germanic swiftaz (swift; quick), from the primitive Indo-European sweyp & weyp- (to twist; wind around) and cognate with the Icelandic svipta (to pull quickly) and the Old English swīfan (to revolve, sweep, wend, intervene).  While the derived forms (swiftly, swiftness etc) are well-known and most have survived, one which went extinct was the thirteenth century swiftship “the ability to run fast”.  In the Australian way, the slang “swiftie” (also often as “swifty”) was also re-purposed as a nickname for someone “slow” (both mentally & physically).  The suffix -ie was a variant spelling of -ee, -ey & -y and was used to form diminutive or affectionate forms of nouns or names.  It was used also (sometimes in a derogatory sense to form colloquial nouns signifying the person associated with the suffixed noun or verb (eg bike: bikie, surf: surfie, hood: hoodie etc).  Swiftie is a noun; the noun plural is swifties.

The surname Swift was of English origin and is thought to have been literally a reference to someone who was “swift” (a fast runner).  There are entries in parish records in Suffolk dating from 1222 recording the birth of “Nicholas, ye sonne of Swyfte” and Swift evolved as a name often given to a messenger or courier (the faster a carrier, the faster the transmission of the message, a concept which has survived into the internet age.  In the household books of the court of Edward III (1312–1377; King of England 1327-1377), a Ralph Swyft was recorded as his courier.  The name became common in England and in later centuries spread throughout the English-speaking world.

As SWIFT, it’s the acronym for the Society for Worldwide Interbank Financial Telecommunication, an international consortium that routes instructions concerning transfer of funds between financial institutions.  Except in the business of money transfers, it was an obscure organization until Mr Putin’s (Vladimir Vladimirovich Putin; b 1952; president or prime minister of Russia since 1999) special military operation against Ukraine when the significance of SWIFT in the commodities markets (where fossil-fuel rich Russia is a big player) became widely understood after the imposition of trade and other economic sanctions.

In the purple: Dr Taylor Swift in academic gown after being conferred an honorary doctorate in fine arts from New York University, May 2022.

The noun swift was applied to name any of numerous long-winged, swallow-like birds of the family Apodidae, related to the hummingbirds and noted for their rapid flight.  Swift was used also of several types of moth, butterfly & lizard noted for their rapid movements and in engineering was used of the adjustable device on the processing apparatus upon which a hank of yarn is placed in order to wind off skeins or balls or the main cylinder on a machine for carding flax.  In the plural, the word was used of the faster-flowing current of a stream or reaches of a river and “swifts” in that sense remains in literary and poetic use although it’s otherwise obsolete.  Historically, the adjective Swiftian meant “of or pertaining to the Anglo-Irish satirist and essayist Jonathan Swift (1667–1745) or his works” (the best known of which were A Tale of a Tub (1704) & Gulliver's Travels (1726) but of late it has in academia been used also of Taylor Swift.  Universities are businesses which operate to make a profit and even Harvard now runs Taylor Swift courses which focus on her musical and lyrical style.  Jonathan Swift in 1713 became Dean of St Patrick's Cathedral, Dublin, thus his later common sobriquet: “Dean Swift”.  It’s thought unlikely Talyor Swift will follow her namesake into ecclesiastical administration.

Operation Hummingbird (1934): Crushing the "Röhm Putsch"

Adolf Hitler looking at Ernst Röhm, 1934.  Suspecting Röhm would at some time "pull a swiftie" on him, Hitler was persuaded to "pull a swiftie" first.  Giver the swiftness at which things were executed, the operation's "hummingbird" tag was well-deserved. 

Nacht der langen Messer (Night of the Long Knives), also called Unternehmen Kolbri (Operation Hummingbird) was a purge executed in Nazi Germany between 30 June-2 July 1934, when the regime carried out a number of extrajudicial executions, ostensibly to crush what was referred to as "the Röhm Putsch".  Targets of the purge were those in the Nazi (National-Socialist) movement labelled as identifying with the need to continue the revolution so it would be as much socialist as it was nationalist.  Ironically, at the time, there was no putsch planned although Ernst Röhm (1887–1934; chief of the Sturmabteilung (the stormtroopers (the SA)), head of the four-million strong SA had certainly in the past hinted at one.  A brutal act of mass-murder (the first of many to follow), the Night of the Long Knives was executed with remarkable swiftness and the most generous interpretation is it can be thought a "preventive" rather than a "pre-emptive strike".  Elsewhere in Europe, the events were noted with some alarm although most statesman of the Western democracies came quickly to conclude (in the Westphalian way) it was an "internal German matter" and it was best politely not publicly again to speak of it.  Among Germans, the lesson about the nature of the Nazi state was well-learned.  

The Singapore Swiftie

The lawyers in the Singapore government have a famously acute commercial sense and wouldn’t have needed the back of an envelope, let also a spreadsheet, to work out that if an exclusivity clause could be agreed with Taylor Swift, guaranteeing her six concerts in the city-state would be her only performances in the region, the economic benefits in terms of inward capital flows would be considerable.  For Taylor Swift’s operation too there would have been advantages, not the least of which would have been Singapore’s high level of security and world-class infrastructure but the cost off-sets would also have been considerable including a reduction in travel expenses and the logistical impositions of touring (the set-up and tear-down of the venues is a major operation with a high labor component).  The amount the government paid for the exclusivity clause wasn’t disclosed but presumably both parties were satisfied with the transaction.  Such is Ms Swift’s cultural power that it seems not even Greta Thunberg (b 2003) was prepared to risk incurring the wrath & indignation of the Swifties by commenting on the addition carbon generated by so many of them flying to see their idol.

Juxtaposition.

Exclusivity clauses are common in commercial contracts and are used variously for purposes such as (1) guarding software, products or services from unwanted distribution, (2) granting exclusive rights to certain parties and forbidding the transfer of those permissions to others, (3) obliging certain parties to purchase products or services exclusively from one’s company rather than a competitor.  So, there’s nothing novel about exclusivity clauses and in most jurisdictions, usually they’re enforceable unless they offend against some over-arching restriction such as “unconscionable conduct” or a violation of competition rules.  As a general principle, the guidelines for an exclusivity clause to be held valid are (1) voluntariness (ie entered into without coercion), (2) certainty of terms (ie no ambiguity), (3) a beginning and an end (although the clauses can, with the agreement of both parties, be extended indefinitely, the clause should be limited in time and renewal & termination protocols must be clear), (4) product & service standards and payment terms must be clear (including variation protocols) and (5) the consequences of any breach must be explicit and detail specific remedies such as monetary compensation.

There are reasons other than the music to become a Swiftie:  The statuesque Taylor Swift in a Sachin & Babi patchwork dress at Capital FM’s Jingle Bell Ball, London, December 2014.  The eye was drawn by the intricate detailing and although some missed her trademark red lipstick, the garment's array of variegated reds meant that would have been too much, the same admirable restraint dictating the choice of black shoes.  Solid colors tend to dominate the red carpet so this piece was a rare splash of genuine adventurism.

Reaction to the deal (soon labeled the “Singapore swiftie”, the formation presumably influenced also by the equally alliterative "Singapore Sling") in the region was swift.  Authorities in Hong Kong & Thailand were immediately critical and one Philippine politician told local media Singapore was operating by “the law of the jungle” and not the law of a “neighborhood of countries bound by supposed principles of solidarity and consensus”, a not so subtle reminder that in the neighborhood diplomatic relations have in recent decades been usually smooth, the members of Asean (Association of Southeast Asian Nations), the regional economic and security bloc, famously operating on the basis of “consensus”, a reasonably achievement in an organization of which Myanmar (sometimes still referred to as Burma) is a member.

A Singapore Swiftie: Prime Minister Lee Hsien Loong.

However, even while the waves from west & north were disturbing Asean’s usually calm waters, Lee Hsien Loong (b 1952; Prime Minister of Singapore since 2004) was addressing the matter of the Singapore Swiftie in a press conference conducted as part of an Asean summit held, unusually, in Melbourne: “A deal was reached.  And so it has turned out to be a very successful arrangement.  I don't see that as being unfriendly” Mr Lee said, confirming an “incentive” had been paid to secure the deal.  That matter had already attracted interest but the Singapore Tourism Board declined to comment on the amount paid, saying the terms were “commercial in confidence” and Taylor Swift's concert promoter was just as reticent.  The math however will have been done by many and not only does the Singapore economy gain from all the visitors arriving to rent hotel rooms, buy food and catch trains but the city state benefits also from its citizens not leaving the territory, taking their money to neighboring countries to spend there.  Thus, Singapore’s gain is the loss of others and while the numbers in the estimates of the benefit gained bounce around a bit, all were in the hundreds of millions of US dollars.

Pulling a swiftie on X (when it was known as Twitter)?

Lindsay Lohan’s tweet to Taylor Swift on 14 December 2020 contained no message but it nevertheless garnered some 8K retweets, 53K Likes and over 1000 responses.  Neither sender nor recipient have ever commented but Twitter's deconstructionists pondered this postmodern message and concluded: "Lindsay Lohan is a Swiftie."

Plenty of touring acts will have noted all of this and while few have anything like the drawing power of Dr Swift, doubtless most will have suggested promoters add the Singapore Swiftie to their negotiating toolbox, the hope being that in playing countries & cities off against each other, a bidding war will ensue; certainly, for decades, the approach has worked well for operators like the IOC (International Olympic Committee), FIFA (Fédération internationale de football association) and Formula One.  Hopefully there’s also a linguistic legacy and in the jargon of law and commerce, the dull & boring “exclusivity clause” will be replaced by the exciting and attractively alliterative “Singapore Swiftie”.

Prompt

Prompt (pronounced prompt)

(1) Something done, performed, delivered etc at once or without undue delay.

(2) Ready & quick to act as the circumstances demand (archaic).

(3) Quick or alert.

(4) Punctual.

(5) To move or induce to action; to occasion or incite (often as “prompted”).

(6) To assist by suggesting something.

(7) To remind someone of what has been forgotten (formalized in live performance (the stage, singing etc) where a “prompt” is a supplied from the wings to remind a performer of a missed cue or forgotten line (the noun prompter can indicate both a person employed to deliver cues or the device used (printed or on a screen).

(8) In computing, the message or symbol on the screen which indicates where an entry is require, the most basic of which is the “command prompt” of text-based operating systems which stood ready to receive a structured command.

(9) In computing, in artificial intelligence (AI), machine learning algorithms (MLI) and related systems, to request particular output by means of instructions, questions, examples, context, or other input.

(10) In commercial use, a time limit given for payment of an account for produce purchased, this limit varying with different goods (archaic).

(11) In futures trading, the “front” (closest or nearest).

(12) The act of prompting.

1350-1400: From the Middle English prompte (ready, eager (adjective) & prompten (verb), from the French prompt, all forms ultimately from the Latin prōmptus (evident; manifest, at hand, ready, quick, prepared), participle of prōmō (to take or bring out or forth, produce, bring to light) and the adjectival use of past participle of prōmere (to bring forth, deliver, set forth), the construct being from prō- (forth, forward; for; on behalf of, in the interest of, for the sake of; before, in front of; instead of; about; according to; as, like; as befitting), a combining form of the preposition prō, from the Proto-Italic pro-, from the primitive Indo-European pro-, o-grade of per-) + emere (to buy, obtain, take).  The synonyms can include urge, spur, remind, refresh, instigate, impel, punctual, quick, rapid, hasty & timely.  Modifiers are applied as requited including over-prompt, quasi-prompt & un-prompt.  Prompt is a noun, verb & adjective, promptness & prompter are nouns, prompter & promptest are adjectives, promptly is an adverb and prompting & prompted are verbs; the noun plural is prompts.

The noun (in the phrase “in prompte”) emerged in the early fifteenth century in the sense of “readiness" and was from the Latin verb prōmptus while the more familiar meaning “hint, information suggested, act of prompting” dates from the mid-1500s.  The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades.  The ideas of coaching (someone) or assisting them by providing a reminder of that which clearly had been forgotten (or imperfectly learned) was first used in the early fifteenth century, the best-known use in live theatre (to assist a speaker with lines) dating from the 1670s.  The adjectival use (ready, prepared (to do something), quick to act as occasion demands) was from the thirteenth century Old French prompt and directly from Latin prōmptus (brought forth), hence “visible, apparent, evident, at hand”, a use now obsolete.  The commercial sense of the noun prompt “a time limit given for payment for merchandise purchased" dates from the mid-eighteenth and while the concept remains, the word is no longer formally use although the phrase “prompt payment requested” often remains as a reminder.  It remains unclear whether the verb was derived from the adjective or vice-versa and another oddity is that the first recorded instance of “prompting”, the gerund (the verbal noun logically derived from prompt and meaning “incitement or impulse to action” is from 1402, a quarter of a century before the verb.

The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades and predates screens, prompts emerging as soon as user input switched from the flicking of switches to character-based entries via a keyboard or similar input device.  The first prompts were those which sat (undifferentiated) on a plotter or printer, awaiting user input.  Command prompts were familiar from the late 1970s and appeared in early versions of Apple and CP/M systems among others but it was the IBM PC which introduced them to what was then the (still small) mainstream.  When the IBM PC was released in 1981, the user interface was exclusively text-based and the PC-DOS (or MS-DOS) command prompt was (almost) the only way for users to interact with their hardware and software.  The quirky exception to that was that on genuine IBM machines, the BIOS (Basic Input/Output System) included a BASIC (the Beginners All-Purpose Symbolic Instruction Code programming language) interpreter so it was possible to do certain things with the hardware even if an operation system (OS) wasn’t present.  IBM’s lawyers guarded their BIOS with rare efficiency so the numerous PC clones almost all needed an OS to be useful.

While programmers, nerds, and other obsessive types understood the charm of the command prompt and took to it fondly, most users had no wish to memorize even part of the sometime arcane command set needed and modern capitalism soon responded, menu systems soon available which allowed users to interact with their machine while hiding the essential ugliness beneath.  In time, these were augmented by graphical environments (some of which frankly overwhelmed the OS) and ultimately, the most successful of these would evolve into OSs, some of which included the ability to run multiple command prompts which at first contained and later emulated PC-MS-DOS.  The most elaborate of these was IBM’s OS/2 2.0 (and its successors) which permitted on a single machine literally hundreds of simultaneous command prompt sessions in a mix of 8, 16 & 32-bit flavors, some of which could even been launched as a bootable virtual machine, started from a floppy-diskette image.  Technically, it was an impressive achievement but around the planet, there were only a relative handful of organizations which needed such capabilities (typically those with megalomaniacs seduced by the idea of replacing perhaps dozens of MS-DOS based PCs each housing an interface handler of some type with one machine).  That could be made to work but the aggregate need was so limited that the direction proved a cul-de-sac.

The command prompt (with long file names, left) and the PowerShell prompt (right).  Both use the classic $p$g configuration.

The prompt didn’t however go away and in one form or another most OSs include one, Microsoft’s PowerShell (introduced in 2006 on Windows and ported to cross-platform compatibility within .NET in 2016) in its default configuration almost identical to that of the IBM-PC-1, all those years ago.  PowerShell included an enhanced list of commands but the earlier prompts were also not static and many options became available to customize the look, the list changing from release to release but a typical version included:

$Q (equal sign).
$$ $ (dollar sign).
$T (Current time).
$D (Current date).
$P (Current drive and path).
$V (OS version number).
$N (Current drive).
$G> (greater than sign).
$L & (less than sign).
$B| (pipe).
$E (Escape code (ASCII code 27)).
$_ (Carriage return and line feed).

Few actually customized their line beyond $P$G (so they would know the active sub-directory and that became the default with which most versions of PC/MS-DOS shipped) but $t $d$_$p$g had its followers (its displayed the time and the date above the prompt when in DOS.  Those for who aesthetics mattered could even set text and background colors and there were some genuinely nostalgic types who liked to emulate the bright orange or acid green screens they remembered from the world of the mainframes.  Most pleasing though was probably bright blue on black.

Prompt was one of the finalists for the Oxford University Press (OUP) 2023 Word Of The Year (WotY) although it didn’t make the cut for the shortlist.  Prompt was there not because the selection committee noted either a new international interest in punctuality or Microsoft’s PowerShell convincing a new generation to start enjoying a CLI (command-line interpreter) but because of the social and technological phenononom that is generative AI (artificial intelligence), the best-known of which is ChatGPT.  Of course, even those who weren’t dedicated command-line jockeys have for decades been interacting with the prompts of search engines but the influence of generative AI has been extraordinary and nudging “prompt” to OUP’s WotY finals is just a footnote, the editors noting even the emergence of a new job description: prompt engineer although, given the implications of generative AI, it might be a short-lived profession.  OUP also explained the expansion of meaning was a development of a wider sense: “Something said or done to aid the memory; a reminder” and that the earlier sense “prepared, ready” was long extinct although many clearly think of ChatGPT in this way.

Prompt would have been a worthy WotY and it’ll be with us for the foreseeable future, not something guaranteed for the winner: “Rizz”.  In its explanatory note, OUP sid rizz was “a popular Gen Z internet slang term”, a shortened form of the word “charisma”, used to describe someone’s ability to attract another person through style or charm, able also to be used as a verb (such as to “rizz up”, meaning to attract or chat up another person.  Rizz has about it the whiff of something which may quickly become cheugy (something once cool which became uncool by becoming too widely used by those who will never be cool) and the imprimatur of OUP’s WotY might be a nail in its coffin.  Time will tell but additionally, rizz is probably better click-bait than prompt, something to which even OUP's editors probably aren’t immune.  The other six finalists were:

Situationship: This describes a relationship (which may be sexual or romantic or neither) not thought (by the participants) formal or established (ie outside what are regarded as society’s conventions).  So, the state of relationship it describes in hardly new but it’s a clever use of language (the construct a portmanteau of situation + (relation)ship and it seems to have existed since around 2008-2011 (the sources differ) but its only recently that the use on social media and various dating apps and television shows that it’s achieved critical mass.

The anyway statuesque Taylor Swift, adding to the effect in 4 inch (100 mm) heels.

Swiftie: A (devoted / enthusiastic / obsessive etc) fan of the singer Taylor Swift (b 1989).  It was once pop culture orthodoxy that the particular conjunction of technological, demographic, economic and social conditions which were unique to the Western world in the 1960s meant what was described as the “claustrophobic hothouse” which produced “Beatlemania” couldn’t again happen.  While various pop-culture figures developed fan-bases which picked up descriptors (such as the “Dead Heads” associated with the Grateful Dead), the particular fanaticism surrounding the Beatles has never quite been replicated.  The Swifties however are said in devotion to go close and their numbers probably greater, Taylor Swift’s appeal truly cross-cultural and international; probably only the ayatollahs and such are unmoved.  Etymologically, “Swiftie” is a conventional affectionate diminutive and among Swifties there are factions including die-hard Swifties, hardcore Swifties and self-proclaimed Swifties.  Someone a little ashamed of their fondness would presumably be a “confessed Swiftie” but none appear to exist and her appeal seems to transcend the usual pop-music boundaries.  Her songs are said to be "infectiously catchy" (a pleonasm she'd probably not allow in her lyrics).

Beige flag: Beige flag has a range and can be a trait which while not something distasteful or shocking, is of a nature which makes one pause and perhaps reconsider one’s relationship with whomever exhibits it.  It can be something which does little more than indicate the person isn’t interesting and is thus a adaptation of “red flag” and thus something to which the only rational reaction is an immediate sundering of a relationship.  So a red flag might be being a Scientologist, a Freemason or listening to country & western music whereas a beige flag might be driving a front wheel drive car; undesirable but perhaps not a deal-breaker.  It can also mean something which suggests someone is just not interesting though not actually evil.  Of late however, the meaning of beige flag has shifted, thus it’s making OUP’s list of finalists.  Now, it appears to be used to reference traits which can be thought “neutral” and it’s been further adapted to cover those situations or objects which cause one briefly to pause, before moving on and probably forgetting what they’ve just seen.  It just wasn’t interesting.

Lindsay Lohan, de-influencing.

De-influencing: De-influencing is one which will probably annoy the pedants.  In the social media era, the word influencer has come to mean “someone who seeks to influence the consumption, lifestyle, political behavior etc of their online audience by the creation of social media content, often as a part of a marketing campaign”.  A de-influencer is “someone who attempts to discourage consumption of particular products or consumption in general using the same platforms”.  So the de-influencers are the latest in the long tradition of anti-materialists who have existed at least since Antiquity, whole schools of philosophy sometimes constructed around their thoughts.  There’s said to be a discernible increase in their presence on the socials and many are linked also the various movements concerned with environmental concerns, notably climate change.  The pedants will object because the de-influencers are of course trying to exert influence but OUP are right to note the trend and the associated word.

Heat dome: A heat dome is a persistent high-pressure weather system over a particular geographic area, which traps a mass of hot air below it.  The weather phenomenon, the physics of which have for decades been understood by climate modelers and meteorologists, suddenly entered general in the high (northern) summer of 2023 when much of the northern hemisphere suffered from prolonged, unusually high temperatures, July measured as the hottest month ever recorded.  Under a heat dome, the atmospheric pressure aloft prevents the hot air from rising and dissipating, effectively acting as a lid or cap over the area, thus the image of a dome sitting over the land and they create their own feedback loop: Static areas of high pressure (which already contain warm or hot air trapped under the high) will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.  This is climate change in action and heat dome may well become as common an expression as “cyclone” or “hurricane”.

The UK's Royal Meteorological Service's simple illustration of the physics of a heat dome.  Heat domes are also their own feedback loop.  A static areas of high pressure which already contains warm or hot air trapped under the high will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.

When one attempts transform a parasocial relationship into something conventional, one sometimes becomes a stalker.

Parasocial: The adjective parasocial designates a relationship characterized by the one-sided, unreciprocated sense of intimacy felt by a viewer, fan, or follower for a well-known or prominent figure (typically a pop-culture celebrity), in which the follower or fan comes to feel something similar to knowing the celebrity as they might an actual friend.  The parasocial is really a variation of fictosexual (an identity for someone for whom the primary form of sexual attraction is fictional characters) in that the pop-culture celebrity is also an at least partially fictional construct and the relationship is just as remote.  It’s almost irrelevant that one is flesh & blood and parasocial relationships do have certain advantages in that never having to have actual contact, one can never be rejected.  What appears most to have interested OUP is the idea that our relationship with celebrity culture is changing to something more intimate, presumably because the medium is the cell phone (mobile), increasingly our most personally intimate possession.