Cybernetic

Cybernetic (pronounced sahy-ber-net-ik)

(1) Of or relating to cybernetics (the theoretical study of communication and control processes in biological, mechanical, and electronic systems, especially the comparison of these processes in biological and artificial systems).

(2) Of or relating to computers and the Internet (largely archaic (ie "so 1990s").

1948 (in English): From the Ancient Greek κυβερνητικός (kubernētikós) (good at steering, a good pilot (of a vessel)), from κυβερνητική τέχνη (kubernētikḗ tékhnē) (the pilot’s art), from κυβερνισμός (kubernismós) or κυβέρνησις (kubérnēsis) (steering, pilotage, guiding), from κυβερνάω (kubernáō) (to steer, to drive, to guide, to act as a pilot (and the ultimate source of the Modern English "govern").  Cybernetic & cybernetical are adjectives, cybernetics, cyberneticist & cybernetician are nouns and cybernetically is an adverb; the noun cybernetics is sometimes used as a plural but functions usually as a as singular (used with a singular verb)  

Although it's undocumented, etymologists suspect the first known instance of use in English in 1948 may have been based on the 1830s French cybernétique (the art of governing); that was in a paper by by US mathematician and philosopher Norbert Wiener (1894-1964) who was influenced by the cognate term "governor" (the name of an early control device proposed by Scottish physicist James Clerk Maxwell (1831–1879)), familiar in mechanical devices as a means of limiting (ie "governing") a machine's speed (either to a preferred rate or a determined maximum).  That was obviously somewhat different from the source in the original Greek kubernētēs (steersman) from kubernan (to steer, control) but the idea in both was linked by the notion of "control".  The French word cybernétique had been suggested by French physicist and mathematician André-Marie Ampère (1775-1836), (one of the founders of the science of electromagnetism and after whom is named the SI (International System of Units) unit of measurement of electric current, the ampere (amp)) to, describe the then non-existent study of the control of governments; it never caught on.  From cybernetics came the now ubiquitous back-formation cyber which has, and continues, to coin words, sometimes with some intellectual connection to the original, sometimes not: cybercafé, cybercurrency, cybergirlfriend, cybermania, cybertopia, cyberculture, cyberhack, cybermob, cybernate, cybernation, cyberpet, cyberphobia, cyberpunk, cybersecurity, cybersex, cyberspace, cyberfashion, cybergoth, cyberemo, cyberdelic et al.

Feedback

MIT Professor Norbert Wiener was an American mathematician and philosopher and one of the early thinkers developing the theory that the behaviour of all intelligent species was the result of feedback mechanisms that perhaps could be simulated by machines.  Now best remembered for the word cybernetics, his work remains among the foundations of artificial intelligence (AI).

The feedback loop at its most simple.

Cybernetics was an outgrowth of control theory, at the time something of a backwater in applied mathematics relevant to the control of physical processes and systems.  Although control theory had connections with classical studies in mathematics such as the calculus of variations and differential equations, it became a recognised field only in the late 1950s when the newly available power of big machine computers and databases were applied to problems in economics and engineering.  The results indicated the matters being studied manifested as variants of problems in differential equations and in the calculus of variations.  As the computer models improved, it was recognised the theoretical and industrial problems all had the same mathematical structure and control theory emerged.  The technological determinism induced by computing wasn’t new; the embryonic field had greatly been advanced by the machines of the eighteenth and nineteenth centuries.

Cybernetics can be represented as a simple model which is of most use when applied to complex systems.  Essentially, it’s a model in which a monitor compares what is happening with what should be happening, this feedback passed to a controller which accordingly adjusts the system’s behavior.  Wiener defined cybernetics as “the science of control and communications in the animal and machine”, something quite audacious at the time, aligning as it did the working of machines with animal and human physiology, particularly the intricacies of the nervous system and the implication the controller was the human brain and the monitor, vision from the eyes.  While the inherently mechanistic nature of the theory attracted critics, the utility was demonstrated by some success in the work of constructing artificial limbs that could be connected to signals from the brain.  The early theories underpinned much of the early work in artificial intelligence (AI).

Of cyberpunks and cybergoths

A cyberpunk Lindsay Lohan sipping martinis with Johnny Depp and a silver alien by AiJunkie.

The youth subcultures “cyberpunk” and “cybergoth” had common threads in the visual imagery of science fiction (SF) but differ in matters of fashion and political linkages.  Academic studies have suggested elements of cyberpunk can be traced to the dystopian Central & Eastern European fiction of the 1920s which arose in reaction to the industrial and mechanized nature of World War I (1914-1918) but in its recognizably modern form it emerged as a literary genre in the 1980s, characterized by darkness, the effect heightened by the use of stark colors in futuristic, dystopian settings, the cultural theme being the mix of low-life with high-tech.  Although often there was much representation of violence and flashy weaponry, the consistent motifs were advanced technology, artificial intelligence and hacking, the message the evil of corporations and corrupt politicians exploiting technology to control society for their own purposes of profit and power.  Aesthetically, cyberpunk emphasized dark, gritty, urban environments where the dominant visual elements tended to be beyond the human scale, neon colors, strobe lighting and skyscrapers all tending to overwhelm people who often existed in an atmosphere of atonal, repetitive sound.

Cybergoth girls: The lasting legacy of the cybergoth's contribution to the goth aesthetic was designer colors, quite a change to the black & purple uniform.  Debate continues about whether they can be blamed for fluffy leg-warmers.

The cybergoth thing, dating apparently from 1988, thing was less political, focusing mostly on the look although a lifestyle (real and imagined) somewhat removed from mainstream society was implied.  It emerged in the late 1990s as a subculture within the goth scene, and was much influenced by the fashions popularized by cyberpunk and the video content associated with industrial music although unlike cyberpunk, there was never the overt connection with cybernetic themes.  Very much in a symbiotic relationship with Japanese youth culture, the cybergoth aesthetic built on the black & purple base of the classic goths with bright neon colors, industrial materials, and a mix of the futuristic and the industrial is the array of accessories which included props such as LED lights, goggles, gas masks, and synthetic hair extensions.  Unlike the cyberpunks who insisted usually on leather, the cybergoths embraced latex and plastics such as PVC (polyvinyl chloride), not to imitate the natural product but as an item while the hairstyles and makeup could be extravagantly elaborate.  Platform boots and clothing often adorned with spikes, studs and chains were common but tattoos, piercings and other body modifications were not an integral component although many who adopted those things also opted to include cybergoth elements. 

Although there was much visual overlap between the two, cyberpunk should be thought of as a dystopian literary and cinematic genre with an emphasis on high-tech while cybergoth was a goth subculture tied to certain variations in look and consumption of pop culture, notably the idea of the “industrial dance” which was an out-growth of the “gravers” (Gothic Ravers), movement, named as goths became a critical mass in the clubs built on industrial music.  While interest in cyberpunk remains strong, strengthened by the adaptability of generative AI to the creation of work in the area, the historic moment of cyberpunk as a force in pop culture has passed, the fate of many subcultures which have suffered the curse of popularity although history does suggest periodic revivals will happen and elements of the look will anyway endure.

Indigo

Indigo (pronounced in-di-goh)

(1) A blue dye obtained from various plants, especially of the genus Indigofera, or manufactured synthetically.

(2) A descriptor of color indigo, widely defined commercially and ranging from a deep violet blue to a dark, greyish blue (sometimes as "indigo blue").

(3) In technical use, as indigo blue (also casually referred to as indigotin or indigo), a dark-blue, water-insoluble, crystalline powder (C₁₆H₁₀N₂O₂), having a bronze-like luster, the essential coloring principle of which is contained along with other substances in the dye indigo and which can be produced synthetically.

(4) Any of numerous hairy plants belonging to the genus Indigofera, of the legume family, having pinnate leaves and clusters of usually red or purple flowers (the best-known of the plants including Amorpha (false indigo), Baptisia (wild indigo), and Psorothamnus and Dalea (indigo bush)).

(5) In zoology, as the Eastern indigo snake, the common name for the Drymarchon couperi.

(6) In zoology, as the indigobird (or indigo bird), any of various African passerine birds of the family Viduidae.

(7) A (rarely used) female given name.

1550s: The spelling change from indico to indigo happened in the 1550s, used originally in the sense of the “blue powder obtained from certain plants and used as a dye”.  Indigo was from the Spanish indico and the Portuguese endego (the Dutch indigo exclusively was from Portuguese), all from the Latin indicum (indigo), from the Ancient Greek ἰνδικόν (indikón) (Indian blue dye (literally “Indian substance”)), a neuter of indikos (Indian), from the Indic Ἰνδία (Indía).  Indic is a subgroup of the Indo-Iranian branch of Indo-European languages that includes Sanskrit, Hindi, Urdu, Bengali, and many other languages of India, Pakistan, and Sri Lanka; Indo-Aryan.  It replaced the late thirteenth century Middle English ynde, from the thirteenth century Old French inde (indigo; blue, violet), again from the Latin indicum; the earlier name in Mediterranean languages was annil or anil.  In the magical-realist novel Sassafrass, Cypress & Indigo (1982) by African American feminist Ntozake Shange (1948–2018), the name of one protagonist is Indigo and it continues to be used as a given name for females.  Indigo is a noun & adjective and indigotic is an adjective; the noun plural is indigos or indigoes.

Sir Issac Newton, light and the "two prism experiment" 

As used to refer to “the color of indigo”, use dates from the 1620s and in 1704 Sir Isaac Newton (1642–1727) adopted indigo as the name for the darkest of the two blues on his spectrum of the visible colors of light.  Newton identified seven colors in the spectrum of light (red, orange, yellow, green, blue, indigo and violet) and although he was a great figure of science and the Enlightenment, he was also an alchemist and theologian who published notable works of Biblical scholarship, something which may account for the choice of seven, that number being of some significance in scripture.  By objective analysis, there are probably six colors in the spectrum, but Newton’s world view which attributed something mystical to the number demanded there be seven.  He decided in advance light was made of seven colors but his experimental method to vindicate this theory of differential refraction was sound.  The orthodox view of the time suggested a prism acted on any incident light to add colour; Newton wished to prove what was really happening was a process of separation refraction.  For this, he used two prisms.  The first produced the full spectrum of colors and from this Newton isolated narrow beams of light of a single colour, directing them at the second prism, finding that for all colors, there was no further change as the beam passed through the second prism: “When any one sort of Rays hath been well parted from those of other kinds, it hath afterwards obstinately retained its colour, not with standing my utmost endeavours to change it.”

Lindsay Lohan shopping at Indigo Seas, North Robertson Boulevard, Los Angeles, February 2009.  Most fashion houses would regard her dress’s blue as “too blue” to be within the indigo range but to illustrate how far (in commercial use) indigo can travel from blue, some would call this "Spanish indigo" (Hex: #003C92; RGB: 0, 60, 148).

Although some use extends even to grey, generally, indigo is a range of bluish-purples between blue and violet in the color wheel and such is the reverence for Newton it’s considered still one of the seven spectral colors (indigo’s hex code is #4B0082),  In this, although it may visually be dubious, indigo has fared better than the unfortunate Pluto, the International Astronomical Union (IAU) voting in 2006 to re-classify Pluto as a dwarf planet on the basis the icy orb failed to meet a set of criteria which the IAU claimed had been accepted for decades.  The IAU are a bunch of humorless cosmic clerks, something like the Vogons ("...not actually evil, but bad-tempered, bureaucratic, officious and callous.") in Douglas Adams' (1952–2001) Hitchhiker's Guide to the Galaxy (1979-1992) and, not affected by romantic tales, have refused to restore Pluto to planethood, leaving it desolate, lonely and cold; it's the solar system’s emo.  Indigo place on the spectrum seems however secure and according to Canva (the internet’s authority on colors), it’s the color of devotion, wisdom, justice, and higher knowledge; tied to intuition and what is not seen; it is also considered spiritual.  More prosaically, Canva list indigo as hexadecimal #4b0082, with RGB values of Red: 29.4, Green: 0, Blue: 51 and CMYK values of Cyan: 0.42, Magenta: 1, Yellow: 0, Black (K):0.49.  The decimal value is 4915330.  It has a hue angle of 274.6 degrees, a saturation of 100% and a lightness of 25.5%. #4b0082 color hex could be obtained by blending #9600ff with #000005. Closest websafe color is: #330099.

Darker then violet: Canva's example of a classic indigo.

Aberrant & Aberration

Aberrant (pronounced uh-ber-uhnt or ab-er-uhnt)

(1) Departing from the normal or usual course.

(2) In zoology & botany, deviating from the ordinary, natural type; an exceptional or abnormal example (which can be applied to an individual specimen or an entire species, in the case of the latter the aberrant point producing a new normative type).

(3) As a moral judgement, straying from the right way; deviating from morality or truth.

1560-1610: From the Latin aberrant (stem of aberrāns), present participle of aberrāre (to deviate), present active participle of aberrō (go astray; err), the construct being ab- (from) + errō (to wander).  The word was rare prior to the mid-nineteenth century when it became widely used in botany and zoology to describe any example deviating from the ordinary or natural type in the sense of producing something exceptional or abnormal and the seminal text in this context is of course Charles Darwin’s (1809-1882) On the Origin of Species (1859) although he and others had previously published work in this vein: “The more aberrant any form is, the greater must have been the number of connecting forms which, on my theory, have been exterminated.”  Despite the origins of the construct in Latin seeming to suggest something associated with “error”, and that does appear to have been the flavor of the original sixteenth century sense, it was always possible for the word to be used as a neutral descriptor (something differing from the norm).  Certainly, in zoology & botany, something aberrant was merely something different and of necessity there was no notion of good or bad although that certainly could be ascribed.

It was by the mid-eighteenth century that the notion of the “aberrant” became so associated with “aberrant sexual conduct” (especially homosexuality), lending the word a loading which it carries to this day and as an expression of disapprobation based on moral or religious constructs, the synonym most often appropriate in this is “deviant” (from that defined as normative) and it’s often used in conjunction with “abhorrent” or “abomination” which carries some Old Testament baggage.  Essentially, when borrowed by the moralists from the scientists, it came to mean “deviating from morality or truth”, that somewhat removed from a shrub known for its red flowers beginning to yield purple.  In some uses it is definitely neutral such as astronomy where it describes behaviour which is novel, unexpected or unique.  The synonyms (and these vary in utility according to context) historically included strange, abnormal, atypical exceptional, bizarre, different, odd, unusual, and later devious, errant, immoral, psycho, weird, deviant, flaky, mental, peculiar & queer (in senses both ancient & modern).  Aberrant is a noun & adjective, aberrance & aberrancy are adjectives and aberrantly is an adverb; the noun plural is aberrant.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

Aberration (pronounced ab-uh-rey-shun)

(1) The act of departing from the right, normal, or usual course.

(2) The act of deviating from the ordinary, usual, or normal type.

(3) Mental irregularity or disorder, especially of a minor or temporary nature; lapse from a sound mental state.  Most often associated in the literature with wandering; deviation and divergence.

(4) In astronomy, the apparent displacement of a celestial body due to the (5) finite speed of light and the motion of the observer with the earth.

(6) In optics, any disturbance of the rays of a pencil of light such that they can no longer be brought to sharp focus or form clear images.

(7) In photography, a defect in a camera lens or lens system, due to flaws in design, material, or construction, that can distort the image.  These are usually classified into spherical and chromatic aberrations.

1585-1595; From Late Latin aberrātiōn (stem of aberrātiō) from the Classical Latin aberrationem (nominative aberratio) and equivalent to aberrātus, noun of action from past-participle stem of aberrāre.  The meaning in Latin appears never to have shifted from a literal “wandering or straying or losing one’s way”, no figurative flourishes ever found in surviving texts.  The modern meaning in English (deviation from normative types) was in use by at least 1846.  Aberration is a noun; the verb aberrate is rare to the point of being almost unused.  Aberration & aberrationality are nouns, aberrate & aberrating are verbs, aberrational is an adjective, aberrated is an adjective & verb and aberrationally is an adverb; the noun plural is aberrations.  Except in scientific use, the verbs aberrate & aberrating are rare while abberated remains in occasional use

Until the release Broken English (1979), Marianne Faithfull’s discography had been a predictable pastiche of any number of “girl” singers of the 1960s, the music rarely original, usually melodic and pleasing but never with an arrangement which could suggest her voice could be called “interpretative”.  Faithless (1978, a repackaged re-release of Dreamin' My Dreams (1976)) was representative of her output, being inoffensive and unmemorable but Broken English was so startlingly different that some reviewers assumed it was a kind of aberration.  Subsequent material however confirmed there had been a change of direction, her troubled years resulting in a voice which was described usually as “gin soaked” and the repertoire selected to suit.  Thought aberrant at the time, Broken English proved no aberration. 

Sir Billy Snedden (1926–1987) who, at 61, breathed his last in a Travelodge at Sydney's Rushcutters Bay, in the company of a somewhat younger woman who was his son’s ex-girlfriend, an event recorded on what was perhaps the Melbourne Truth's most memorable front page.  Remarkably, despite decades of speculation, her identity has never publicly been confirmed but it's thought Sir Billy's last liaison was something habitual rather than a temporary aberration.

Politicians like the word aberration because it’s an abstract way of suggesting something “really didn’t happen” and if it did it was someone else’s fault.  When the Labor Party won the 1972 Australian general election after having spent 23 years in opposition, one of the head-kickers from the ousted Liberal Party suggested it was “a temporary aberration” and once this unfortunate filing error was fixed, things would get back to normal.  That theory needed some nuancing when the Liberals, although making some gains, failed to win the next election in 1974, the revised opinion now it was “a temporary aberration by the voters in Sydney & Melbourne”.  That comment attracted some wry comment about “politicians in denial” but the Liberals seemed to have a point when, in 1975, the two big cities also realised their mistake, the Labor administration swept from office in a landslide, an election in which, uniquely, every seat swung against the government.  There were special circumstances surrounding the 1975 election, just as there had been an unusual conjunction of electoral conditions between 1949-1972 when Labor endured their long stint in opposition.  However, the comment which attracted the most derision in the second “aberration” election was that of the Liberal leader Sir Billy Snedden who, after pondering the results, announced: “We didn’t lose the election; we just didn’t get enough seats to win”.  There was much laughter at that but actually, up to a point, Snedden had a point because there have been a number of elections where the losers gained more votes that the winners including the UK in 1951, Australia in 1961 and of course, Crooked Hillary Clinton in 2016.

Guidance

Guidance (pronounced gahyd-ns)

(1) The act or function of guiding; leadership; direction.

(2) When used as a modifier (marriage guidance et al), advice or counseling (that provided for students choosing a course of study or preparing for a vocation; that given to couples with “marriage problems” etc).

(3) Supervised care or assistance, especially therapeutic help in the treatment of minor emotional disturbances, use prevalent in the management of “troubled youth”.

(4) Something that guides (used of both hardware & software).

(5) The process by which the flight of a missile or rocket may be altered in speed and direction in response to controls situated either wholly in the projectile or partly at the point of launch (ground, air, sea or space-based).

(6) The general term for the part of the publishing industry devoted to “self-help” titles.

1765–1775: The construct was guide + -ance.  Guide dates from the mid-fourteenth century and was from the Middle English guide (to lead, direct, conduct), from the Old French verb guider (to lead; to conduct (guide the noun), from the Old Occitan guida, from the earlier guier & guidar, from the Frankish wītan (to show the way, lead), from the Proto-Germanic wītaną & witanan (to see, know; go, depart (also “to look after, guard, ascribe to, reproach”)), from the primitive Indo-European weyd or weid (to see, know).  It was cognate with the Old English wītan (to see, take heed to, watch after, guard, to keep) and related to the Modern English wit.  The Proto-Germanic was the source also of the German weisen (to show, point out) and the Old English witan (to reproach) & wite (fine, penalty).  The development in French was influenced both by the Old Provençal noun guidar (guide, leader) and the Italian guidare, both from the same source.  The suffix -ance was an alternative form of -ence, both added to an adjective or verb to form a noun indicating a state or condition, such as result or capacity, associated with the verb (many words ending in -ance were formed in French or by alteration of a noun or adjective ending in –ant).  The suffix -ance was from the Middle English -aunce & -ance, from the Anglo-Norman -aunce and the continental Old French -ance, from the Latin -antia & -entia.  The –ence suffix was a word-forming element attached to verbs to form abstract nouns of process or fact (convergence from converge), or of state or quality and was from the Middle English -ence, from the Old French -ence, from the Latin –entia & -antia (depending on the vowel in the stem word).  The Latin present-participle endings for verbs stems in -a- were distinguished from those in -i- and -e- and as the Old French evolved from Latin, these were leveled to -ance, but later French borrowings from Latin (some of them subsequently passed to English) used the appropriate Latin form of the ending, as did words borrowed by English directly from Latin, thus diligence, absence et al.  There was however little consistency, English gaining many words from French but from the sixteenth century the suffix –ence was selectively restored, such was the reverence for Latin.  Guidance is a noun; the noun plural is guidances.

Lindsay Lohan's latter-day Cady Heron as a High School guidance counsellor.  In November 2023, Karen Smith (Amanda Seyfried (b 1985)), Gretchen Wieners (Lacey Chabert (b 1982)) & Cady Heron (Lindsay Lohan (b 1986)) were re-united for a presumably lucrative commercial for Walmart's upcoming Black Friday sale.  Constructed as a Mean Girls (2004) spoof and replete with references & allusions, Lindsay Lohan's now grown up Cady Heron appeared as North Shore High School's guidance counsellor, a self-explanatory joke.

The use of the word in jargon divides essentially into two classes, technical & descriptive.  Technical use includes the form “autoguidance” (the construct being auto(matic) + guidance) which is a general term describing the mechanical or electronic devices used to provide a machine with the ability autonomously to move without relying on external directional inputs.  Autoguidance systems date back decades and originally relied on the interaction of stuff like gyroscopes, accelerometers & altimeters (then known as “inertial guidance”) but became more integrated as electronics became smaller and improved in capacity & durability.  The most publicized use was in “guided missiles”, a term which entered general use in the 1950s (although it first appeared in British documents in 1944 in the sense of “a projectile capable of altering course in flight”, distinguishing the German V2 ballistic missile from the V1 (an early (unguided) cruise missile)) and the development of artificial intelligence (AI) has not only refined the technology but actually shifted the paradigm to one in which the machine (in some sense) makes "decisions", a process different from earlier autoguidance systems which were pre-programmed with a defined set of parameters which limited the scope of “decision making” to certain options.  The worrying implication of AI is that it might start making “its own decisions”, not because it has achieved some form of consciousness (in a sense comparable to that possessed by humans) but because the code produces unintended consequences.  When lines of code can be in the millions, not every permutation of events can be tested (although the use of AI should raise the count).  “Teleguidance” came into use to refer to the remote guidance of missiles and torpedoes but later also became a part of “space guidance” (an omnibus term encompassing the guidance operations required to launch a spacecraft into orbit or space, navigate in space and return to Earth or some other place).  Space guidance is especially complex because there can be a lag of minutes or hours between instructions being sent from Earth and received by the craft, thus the need for ground-based transmissions to interact with autoguidance systems.  Specialized forms in engineering include “non-guidance”, “pre-guidance” & “self-guidance”, all of which can be used of hardware components or segments of software within the one guidance system.

Quantum Physics for Dummies by Steven Holzner PhD (1957-2013) sounds like a Pythonesque joke title but it’s real and provides genuinely useful guidance on one of science’s more impenetrable topics.  For most of us, reading it will not mean we will understand quantum physics but it will help us more fully to understand what we don’t know; it is a good self-help book.

The term “e-guidance” is different in that it was just a buzz-phrase (which never really caught on) which referred to guidance given electronically (ie using the internet) and the forms which evolved (teleconferencing, telemedicine) were different again; they referred usually to human-to-human contact via screens rather than in person.  The descriptive uses included the familiar forms such as “guidance counselor”, “marriage guidance” & “guidance industry”, the latter responsible for the dreaded self-help books which although genuinely useful if focused on something specific (eg SpeedPro's highly recommended How to Build & Power Tune Weber & Dellorto DCOE, DCO/SP & DHLA Carburettors), also includes titles like “Getting Closure in Seven Days” or “201 Ways to Feel Better” (even God handed down only 10) et al, the utility of which varied to the extent it’s tempting sometimes to apply the noun “misguidance”.  Misguidance seems not to be used by those whose guidance systems have gone wrong, engineers preferring the punchy “fail” while the management-speak crew came up with “unplanned event”.

Guidance “books”, in one form or another can be traced back thousands of years and while there is evidence multiplication algorithms existed in Egypt (circa 1700-2000 BC) a handful of Babylonian clay tablets dating from circa 1800-1600 BC are the oldest guidance documents yet found, containing not solutions to specific issues but a collection of general procedures for solving whole classes of problems.  Translators consider them best understood as an early form of instruction manual and one tablet was found to include “This is the procedure”, a phrase familiar in many modern publications.  “Guidance” seems to have appeared in book titles in the 1610s.  In 2016, Lindsay Lohan threatened the world with a self-help book offering guidance on living one’s life.  It’s not clear if the project remains in preparation but hopefully a book will one day emerge.

Kim Jong-un & Kim Ju-ae with entourage (pencils poised) on an official visit to a Pyongyang greenhouse farm.

On Saturday 16 March, the DPRK’s (Democratic People’s Republic of Korea (North Korea)) state media department issued a statement, referring to Kim Jong-un’s (Kim III, b 1982; Supreme Leader of DPRK since 2011) daughter as “great person of guidance”, a term Pyongyangologists swiftly noted was reserved usually for senior leaders, the implication being a programme was in place preparing her status as a potential successor, thus one day becoming Kim IV.  The analysts said it was significant the statement was issued in both English and Korean-language versions of the official Korean Central News Agency report on the visit by the Supreme Leader and his daughter (within the family presumably now thought the "Supreme Daughter") visit to a greenhouse farm.  Attaching great importance to the use of the plural form of the honorific (the unavoidable suggestion being it applied to both), the analysts noted the crucial sentence:

“The great persons of guidance, together with cadres of the Party, the government and the military went round the farm.”

The existence of the Supreme Daughter has for some time been known although the official details are scant, her age or name never mentioned by state media but according to South Korean’s military intelligence service, her name is Kim Ju Ae and she is now aged thirteen.

Official DPRK Central News Agency photograph: Ri Sol-ju (b circa 1987; wife of Supreme Leader Kim Jong-un) (left), Kim Ju-ae (b circa 2011; daughter of Kim Jong-un) (centre) and Kim Jong-un (Kim III, b 1982; Supreme Leader of DPRK (North Korea) since 2011) (right), undisclosed location, February 2023.

The Kim regime, which will have the same sensitivity to domestic public opinion as any authoritarian or despotic operation (an often under-estimated political dynamic in such systems) and it would seem the groundwork for a possible succession has been in preparation for some time.  The appearance in 2023 of Kim Ju-ae at a banquet and subsequent parade commemorating the 75th anniversary of the Korean People's Army (KPA) attracted interest and even then the DPRK-watchers thought it might be a signal she had been anointed as Kim IV to succeed the Supreme Leader when he dies (God forbid).  That was actually her second public appearance, the first in 2022 when she accompanied her father inspecting some of his nuclear missiles, the big rockets long a family interest.  Fashionistas were on that occasion most impressed by the presumptive Kim IV in 2022 because she was dressed in black white & red, matching the color scheme the DPRK uses on its intercontinental ballistic missiles (ICBM); everyone thought that a nice touch.  In honor of the occasion, the DPRK issued a range of ICBM-themed postage stamps featuring the daughter.

Daddy-Daughter day with ICBMs: DPRK postage stamp issue featuring ICBMs, the Supreme Leader & his daughter, Kim Ju-ae.  Like most eleven year old girls, Kim Ju-ae seemed much taken by the beauty of nuclear weapons.

However, the publicity attached to the Kim’s visit to the farm was believed to be the “first expression of elevating Kim Ju Ae to the ranks” of the leadership according to a statement from Seoul’s University of North Korean Studies (UNKS) in Seoul, something confirmed by the Sejong Institute’s Center for Korean Peninsula Strategy (CKPS) which noted the North Korean term hyangdo (guidance) was typically only reserved for “top leaders or successors.”  Attributing meaning to actions in the DPRK seems sometimes more art than science and the record is patchy but the CKPS observed “this level of personal worship for Kim Ju Ae strongly suggests that she will succeed Kim Jong Un as the next leader of North Korea" and it certainly follows the pattern of behavior adopted in the run-up to Kim Jong-il (Kim II, 1941-2011; Dear Leader of DPRK 1994-2011) inheriting the country in 2011 after the death of Kim Il-sung (Kim I, 1912–1994; Great Leader of DPRK 1948-1994).  Notably, the lesson of the political uncertainty after the unexpected early death of the Dear Leader may have been learned and the mistake of not having prepared international & domestic opinion for the reign of the Supreme Leader will not be repeated.  In this, the public appearances and use of “great person of guidance” can be thought of as the early building blocks of the Stalinist personality cult used to reinforce and perpetuate the rule of the Kims since the 1950s.  Since her debut, Kim Ju Ae has appeared at a number of her father's official engagements which have included a visit to a poultry farm, military drills & parades and a tour of a weapons factory.  All this is taken as solid evidence Kim Ju Ae is the preferred successor and she can be thought of as something like a “crown prince” or “crown princess”; the heir to the throne.  It has never been confirmed is the new Supreme Daughter is the oldest or even an only child because the rumors of one or more sons have never been confirmed although the reports persist, including that the health of the possible son is not good.  By contrast, the official photographs seem to suggest Kim Ju Ae is in rude good health and although reports of food shortages in the DPRK appear frequently, she certainly looks well.

The Dear Leader (left), the Supreme Leader (centre) and the Supreme Daughter (right), looking at things through binoculars.  Dating from the time of the Great Leader, looking at things through binoculars is a family tradition and there have been websites devoted to the subject. 

Of course, while deconstructing phrases from Pyongyang is an exercise both abstract and remote for the DPRK-watchers, for the people of North Korea who have enjoyed some 75 years of guidance from the Great Leader, the Dear Leader and the Supreme Leader, the prospect of decades more of the same from the Supreme Daughter will be of more immediate interest.  Public opinion in the DPRK is difficult to assess (although The Economist did publish an interview with the Dear Leader in which he admitted genuine support for the regime was likely little more than 25%) but it shouldn’t be assumed the folk there are not sophisticated consumers of political information and as the despairing staff of old Barry Goldwater (1909–1998) used to beg the press, they may be more focused on “what he means, not what he says.”

The second of the DPRK Central News Agency's photographs recording the visit to the greenhouse farm.  Fashionistas will be interested to learn the wearing of leather is a more recent family thing, started by the Supreme Leader who reportedly has banned his subjects from donning black leather, the echo of a number of royal households who centuries ago imposed a proscription on commoners using the color purple which was reserved for royalty.  Of course, the sartorial choice may be something purely pragmatic, black garments known to be "most slimming" and whether the ban has been extended to the Supreme Daughter's fetching chocolate brown has been neither confirmed nor denied.  The notebooks carried by civilian & military members of the entourage are both compulsory & essential: if the Supreme Leader says something interesting, they write it down and presumably, should the Supreme Daughter say something interesting, that too will be noted although experienced stenographers develop techniques to limit the workload.  Those employed at World War II (1939-1945) Führerhauptquartiere (Führer Headquarters) admitted they never bothered writing down the first thing said by the famously sycophantic Wilhelm Keitel (1882–1946; Nazi field marshal & head of Oberkommando der Wehrmacht (OKW), the armed forces high command) because it was always the last thing said by Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).

Swiftie

Swiftie (pronounced swiftee)

(1) In slang (originally Australian) a trick, ruse, or deception (often in the form “(s)he pulled a swiftie”).

(2) A self-identifying term used by the most devoted (some suggest obsessed) fans of the musician Taylor Swift (b 1989).  The collective is “Swifties” (the initial capital not always used) and as fandom they distinguish themselves from mere casual listeners although the media tends to apply the term to all.  In 2017, Taylor Swift trade-marked the term Swiftie for commercial use and The Oxford English Dictionary elevated it from “slang” to “word” in 2022; it was a finalist in Oxford’s 2023 Word of the Year judging.

(3) As "Singapore Swiftie", an emerging alternative form for term "exclusivity clause", most associated with contract law.

1945 (for the Australian slang) and (at least) 2010 (of Taylor Swift’s fans):  The construct was swift + -ie.  The word swift existed in the Middle English as an adjective & adverb prior to 900 and was an adjective in the Old English.  It was akin to the Old English swīfan (to revolve) and the Old Norse svīfa (to rove) and was most common as an adjective (moving or capable of moving with great speed or velocity; fleet; rapid; coming, happening, or performed quickly or without delay; quick or prompt to act or respond).  The Old English swift was from the Proto-Germanic swiftaz (swift; quick), from the primitive Indo-European sweyp & weyp- (to twist; wind around) and cognate with the Icelandic svipta (to pull quickly) and the Old English swīfan (to revolve, sweep, wend, intervene).  While the derived forms (swiftly, swiftness et al) are well-known and most have survived, one which went extinct was the thirteenth century swiftship “the ability to run fast”.  In the Australian way, the slang “swiftie” (also often as “swifty”) was also re-purposed as a nickname for someone “slow” (both mentally & physically).  The suffix -ie was a variant spelling of -ee, -ey & -y and was used to form diminutive or affectionate forms of nouns or names.  It was used also (sometimes in a derogatory sense to form colloquial nouns signifying the person associated with the suffixed noun or verb (eg bike: bikie, surf: surfie, hood: hoodie etc).  Swiftie is a noun; the noun plural is swifties.

The surname Swift was of English origin and is thought to have been literally a reference to someone who was “swift” (a fast runner).  There are entries in parish records in Suffolk dating from 1222 recording the birth of “Nicholas, ye sonne of Swyfte” and Swift evolved as a name often given to a messenger or courier (the faster a carrier, the faster the transmission of the message, a concept which has survived into the internet age.  In the household books of the court of Edward III (1312–1377; King of England 1327-1377), a Ralph Swyft was recorded as his courier.  The name became common in England and in later centuries spread throughout the English-speaking world.

As SWIFT, it’s the acronym for the Society for Worldwide Interbank Financial Telecommunication: an international consortium that routes instructions concerning transfer of funds between financial institutions.  Except in the business of money transfers, it was an obscure organization until Mr Putin’s (Vladimir Vladimirovich Putin; b 1952; president or prime minister of Russia since 1999) special military operation against Ukraine when the significance of SWIFT in the commodities markets (where Russia is a big player) became widely understood after the imposition of trade and other economic sanctions.

In the purple: Dr Taylor Swift in academic gown after being conferred an honorary doctorate in fine arts from New York University, May 2022.

The noun swift was applied to name any of numerous long-winged, swallow-like birds of the family Apodidae, related to the hummingbirds and noted for their rapid flight.  It was used also of several types of moth, butterfly & lizard noted for their rapid movements and in engineering was used of the adjustable device on the processing apparatus upon which a hank of yarn is placed in order to wind off skeins or balls or the main cylinder on a machine for carding flax.  In the plural, the word was used of the faster-flowing current of a stream or reaches of a river and “swifts” in that sense remains in literary and poetic use although it’s otherwise obsolete.  Historically, the adjective Swiftian meant “of or pertaining to the Anglo-Irish satirist and essayist Jonathan Swift (1667–1745) or his works” (the best known of which were A Tale of a Tub (1704) & Gulliver's Travels (1726) but of late it has in academia been used also of Taylor Swift.  Universities are businesses which operate to make a profit and even Harvard now runs Taylor Swift courses which focus on her musical and lyrical style.  Jonathan Swift in 1713 became Dean of St Patrick's Cathedral, Dublin, thus his later common sobriquet: “Dean Swift”.  It’s thought unlikely Talyor Swift will follow her namesake into ecclesiastical administration.

The Singapore Swiftie

The lawyers in the Singapore government have a famously acute commercial sense and wouldn’t have needed the back of an envelope, let also a spreadsheet, to work out that if an exclusivity clause could be agreed with Taylor Swift, guaranteeing her six concerts in the city-state would be her only performances in the region, the economic benefits in terms of inward capital flows would be considerable.  For Taylor Swift’s operation too there would have been advantages, not the least of which would have been Singapore’s high level of security and world-class infrastructure but the cost off-sets would also have been considerable including a reduction in travel expenses and the logistical impositions of touring (the set-up and tear-down of the venues is a major operation with a high labor component).  The amount the government paid for the exclusivity clause wasn’t disclosed but presumably both parties were satisfied with the transaction.  Such is Ms Swift’s cultural power that it seems not even Greta Thunberg (b 2003) was prepared to risk incurring the wrath & indignation of the Swifties by commenting on the addition carbon generated by so many of them flying to see their idol.

Exclusivity clauses are common in commercial contracts and are used variously for purposes such as (1) guarding software, products or services from unwanted distribution, (2) granting exclusive rights to certain parties and forbidding the transfer of those permissions to others, (3) obliging certain parties to purchase products or services exclusively from one’s company rather than a competitor.  So, there’s nothing novel about exclusivity clauses and in most jurisdictions, usually they’re enforceable unless they offend against some over-arching restriction such as “unconscionable conduct” or a violation of competition rules.  As a general principle, the guidelines for an exclusivity clause to be held valid are (1) voluntariness (ie entered into without coercion), (2) certainty of terms (ie no ambiguity), (3) a beginning and an end (although the clauses can, with the agreement of both parties, be extended indefinitely, the clause should be limited in time and renewal & termination protocols must be clear), (4) product & service standards and payment terms must be clear (including variation protocols) and (5) the consequences of any breach must be explicit and detail specific remedies such as monetary compensation.

There are reasons other than the music to become a Swiftie:  The statuesque Taylor Swift in a Sachin & Babi patchwork dress at Capital FM’s Jingle Bell Ball, London, December 2014.  The eye was drawn by the intricate detailing and although some missed her trademark red lipstick, the garment's array of variegated reds meant that would have been too much, the same admirable restraint dictating the choice of black shoes.  Solid colors tend to dominate the red carpet so this piece was a rare splash of genuine adventurism.

Reaction to the deal (soon labeled the “Singapore swiftie”, the formation presumably influenced also by the equally alliterative "Singapore Sling") in the region was swift.  Authorities in Hong Kong & Thailand were immediately critical and one Philippine politician told local media Singapore was operating by “the law of the jungle” and not the law of a “neighborhood of countries bound by supposed principles of solidarity and consensus”, a not so subtle reminder that in the neighborhood diplomatic relations have in recent decades been usually smooth, the members of Asean (Association of Southeast Asian Nations), the regional economic and security bloc, famously operating on the basis of “consensus”, a reasonably achievement in an organization of which Myanmar (sometimes still referred to as Burma) is a member.

A Singapore Swiftie: Prime Minister Lee Hsien Loong.

However, even while the waves from west & north were disturbing Asean’s usually calm waters, Lee Hsien Loong (b 1952; Prime Minister of Singapore since 2004) was addressing the matter of the Singapore Swiftie in a press conference conducted as part of an Asean summit held, unusually, in Melbourne: “A deal was reached.  And so it has turned out to be a very successful arrangement.  I don't see that as being unfriendly” Mr Lee said, confirming an “incentive” had been paid to secure the deal.  That matter had already attracted interest but the Singapore Tourism Board declined to comment on the amount paid, saying the terms were “commercial in confidence” and Taylor Swift's concert promoter was just as reticent.  The math however will have been done by many and not only does the Singapore economy gain from all the visitors arriving to rent hotel rooms, buy food and catch trains but the city state benefits also from its citizens not leaving the territory, taking their money to neighboring countries to spend there.  Thus, Singapore’s gain is the loss of others and while the numbers in the estimates of the benefit gained bounce around a bit, all were in the hundreds of millions of US dollars.

Pulling a swiftie on X (when it was known as Twitter)?

Lindsay Lohan’s tweet to Taylor Swift on 14 December 2020 contained no message but it nevertheless garnered some 8K retweets, 53K Likes and over 1000 responses.  Neither sender nor recipient have ever commented but Twitter's deconstructionists pondered this postmodern message and concluded: Lindsay Lohan is a Swiftie.

Plenty of touring acts will have noted all of this and while few have anything like the drawing power of Taylor Swift, doubtless most will have suggested promoters add the Singapore Swiftie to their negotiating toolbox, the hope being that in playing countries & cities off against each other, a bidding war will ensue; certainly, for decades, the approach has worked well for operators like the IOC (International Olympic Committee), FIFA (Fédération internationale de football association) and Formula One.  Hopefully there’s also a linguistic legacy and in the jargon of law and commerce, the dull & boring “exclusivity clause” will be replaced by the exciting and attractively alliterative “Singapore Swiftie”.