Kitsch

Kitsch (pronounced kich)

(1) Something though tawdry in design or appearance; an object created to appeal to popular sentiment or undiscriminating tastes, especially if cheap (and thus thought a vulgarity).

(2) Art, decorative objects and other forms of representation of dubious artistic or aesthetic value (many consider this definition too wide).

1926: From the German kitsch (literally “gaudy, trash”), from the dialectal kitschen (to coat; to smear) which in the nineteenth century was used (as a German word) in English in art criticism describe a work as “something thrown together”.  Among “progressive” critics, there was a revival in the 1930s to contrast anything thought conservative or derivative with the avant garde.  The adjective kitchy was first noted in 1965 though it may earlier have been in oral use; the noun kitchiness soon followed. Camp is sometimes used as a synonym and the two can be interchangeable but the core point of camp is that it attributes seriousness to the trivial and trivializes the serious.  Technically, the comparative is kitscher and the superlative kitschest but the more general kitschy is much more common.  The alternative spelling kitch is simply a mistake and was originally 1920s slang for “kitchen” the colloquial shortening dating from 1919.  Kitsch & kitchiness are nouns, kitschify, kitschifying & kitschified are verbs and kitschy & kitchlike are adjectives; the noun plural is kitsch (especially collectively) or kitsches.  Kitschesque is non-standard.

Kitsch can become ironic: a lava lamp in "hot dog stand" red & mustard.  Lava lamps were in the 1970s briefly fashionable as symbols of the modern but were soon re-classified kitsch.  In the twenty-first century, such was the demand that re-creations of the originals became available, bought because they were so kitsch; iconic can thus be ironic.

For something that lacks an exact definition, the concept of kitsch seems well-understood  although not all would agree on what objects are kitsch and what are not.  Nor is there always a sense about it of a self-imposed exclusionary rule; there are many who cherish objects they happily acknowledge are kitsch.  As a general principle, kitsch is used to describe art, objects or designs thought to be in poor taste or overly sentimental.  Objects condemned as kitsch are often mass-produced, clichéd, gaudy (the term “bling” might have been invented for the kitsch) or cheap imitations of something.  It can take some skill to adopt the approach but other items which can be part of the motif include rotary dial phones ("retro" can be a thing which transcends kitsch) and three ceramic ducks "flying" up the wall (although when lava lamps were in vogue, lava lamp buyers probably already thought them kitsch).  An application of physics of thermodynamics and fluid mechanics, the lava lamps once so admired by stoned hippies work by exploiting differences in density, thermal expansion, and buoyancy within two immiscible fluids (ie they do not mix), the dynamics driven by a localized heat source and the construction is simple; in a variously shaped glass vessel, there is a wax-based compound (the “lava”, which typically is paraffin wax mixed with additives to adjust density and melting point), floating in a liquid (usually water or a water-based solution with salts or alcohols to achieve the desired density).  At the base of the vessel there is a source of light and heat which traditionally was an incandescent bulb, the heat a product of the inefficiency with which the energy was converted into light; when the bulb is switched on, the liquid becomes heated and as the wax absorbs some of this heat, it melts and thermally expands, density thereby decreasing to the point it’s slightly less dense than the surrounding liquid.  Buoyant force then causes the wax to rise through the liquid in blobs, randomness meaning tiny variations in surface tension and viscosity create infinitely different shapes of the rounded forms which cool as they move away from the heat source, meaning the wax contracts, increasing its density beyond that of the liquid, causing it to sink back toward the bottom.  Because it’s a closed system working on a continuous cycle, the heating & cooling repeats continuously and, component failure and material decay aside, in theory a lava lamp could run forever.

Lindsay Lohan: Prom Queen scene in Mean Girls (2004).  If rendered in precious metal and studded with diamonds a tiara is not kitsch but something which is the same design but made with anodized plastic and acrylic rhinestones certainly is.

Führerkitsch: A painting attributed to Adolf Hitler.

The Nazi regime devoted much attention to spectacle and representational architecture & art was a particular interest of Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).  Hitler in his early adulthood had been a working artist, earning a modest living from his brush while living in Vienna in the years before World War I (1914-1918) and his landscapes and buildings were, if lifeless and uninspired, executed competently enough to attract buyers.  He was rejected by the academy because he could never master a depiction of the human form, his faces especially lacking, something which has always intrigued psychoanalysts, professional and amateur.  Still, while his mind was completely closed to any art of which he didn’t approve, he was genuinely knowledgeable about many schools of art and better than many he knew what was kitsch.  However, the nature of the “Führer state” meant he had to see much of it because the personality cult built around him encouraged a deluge of Hitler themed pictures, statuettes, lampshades, bedspreads, cigarette lighters and dozens of other items.  A misocapnic non-smoker, he ordered a crackdown on things like ashtrays but generally the flow of kitsch continued unabated until the demands of the wartime economy prevailed.

To the Berghof, his alpine headquarters on the Bavarian Obersalzberg near Berchtesgaden, Barvaria, there were constant deliveries of things likes cushions embroidered with swastikas in which would now be called designer colors and more than one of his contemporaries in their memoirs recorded that the gifts sometimes would be accompanied by suggestive photographs and offers of marriage.  Truly that was “working towards the Führer”.  At the aesthetic level he of course didn't approve but appreciated the gesture although they seem never to have appeared in photographs of the house’s principle rooms, banished to places like the many surrounding buildings including the conservatory of Hans Wichenfeld (the chalet on which the Berghof was based).

Hitler's study in the Berghof with only matched cushions (left) and the conservatory (centre & right) with some pillowshams (embroidered with swastikas and the initials A.H.).

In the US, Life magazine in October 1939 (a few weeks after the Nazis had invaded Poland) published a lush color feature focused on Hitler’s paintings and the Berghof, the piece a curious mix of what even then were called “human-interest stories”, political commentary and artistic & architectural criticism.  One heading :“Paintings by Adolf Hitler: The Statesman Longs to Be an Artist and Helps Design His Mountain Home” illustrates the flavor but this was a time before the most awful aspects of Nazi rule were understood and Life’s editors were well-aware a significant proportion of its readership were well disposed towards Hitler’s regime.  Still, there was some wry humor in the text, assessing the Berghof as possessing the qualities of a “…combination of modern and Bavarian chalet” styles, something “awkward but interesting” while the interiors, “…designed and decorated with Hitler’s active collaboration, are the comfortable kind of rooms a man likes, furnished in simple, semi-modern, sometimes dramatic style. The furnishings are in very good taste, fashioned of rich materials and fine woods by the best craftsmen in the Reich.”  Life seemed to be most taken with the main stairway leading up from the ground floor which was judged “a striking bit of modern architecture.”  Whether or not the editors were aware Hitler thought “modern architecture” suitable only for factories, warehouses and such isn’t clear.  They also had fun with what hung on the walls, noting: “Like other Nazi leaders, Hitler likes pictures of nudes and ruins” but anyway concluded that “in a more settled Germany, Adolf Hitler might have done quite well as an interior decorator.”  There was no comment on the Führer’s pillows and cushions.

Lindsay Lohan themed pillowshams are available.

Whatever Life’s views on him as interior decorator, decades later, his architect was prepared to note the dictator’s “beginner’s mistakes” as designer.  In Erinnerungen (Memories or Reminiscences), published in English as Inside the Third Reich (1969)), Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) recalled:

“A huge picture window in the living room, famous for its size and the fact that it could be lowered, was Hitler s pride.  It offered a view of the Untersberg, Berchtesgaden, and Salzburg. However, Hitler had been inspired to situate his garage underneath this window; when the wind was unfavorable, a strong smell of gasoline penetrated into the living room.  All in all, this was a ground plan that would have been graded D by any professor at an institute of technology. On the other hand, these very clumsinesses gave the Berghof a strongly personal note. The place was still geared to the simple activities of a former weekend cottage, merely expanded to vast proportions.”

He commented also on the pillowshams: “The furniture was bogus old- German peasant style and gave the house a comfortable petit-bourgeois look.  A brass canary cage, a cactus, and a rubber plant intensified this impression.  There were swastikas on knickknacks and pillows embroidered by admiring women, combined with, say, a rising sun or a vow of "eternal loyalty."  Hitler commented to me with some embarrassment: "I know these are not beautiful things, but many of them are presents.  I shouldn't like to part with them."

The gush was also trans-Atlantic.  William George Fitz-Gerald (circa 1870-1942) was a prolific Irish journalist who wrote under the pseudonym Ignatius Phayre and the English periodical Country Life published his account of a visit to the Berchtesgaden retreat on the invitation of his “personal friend” Adolf Hitler.  The idea of Hitler having a "friend" (as the word conventionally is understood) is not plausible but that an invitation was extended might in the circumstances have been though is unexceptional.  Although when younger, Fitz-Gerald’s writings had shown some liberal instincts, by the “difficult decade” of the 1930s, experience seems to have persuaded him the world's problems were caused by democracy and the solution was an authoritarian system, headed by what he called “the long looked for leader.”  Clearly taken by his contributor’s stance, in introducing the story, Country Life’s editor called Hitler “one of the most extraordinary geniuses of the century” and noted “the Führer is fond of painting in water-colours and is a devotee of Mozart.”

Country Life, March 1936 (both Hermann Göring (1893–1946) and Werner von Blomberg (1878–1946) were then generals and not field marshals).  General Göring wearing the traditional southern German Lederhosen (leather breeches) must have been a sight worth seeing.

Substantially, the piece in Country Life also appeared in the journal Current History with the title: Holiday with Hitler: A Personal Friend Tells of a Personal Visit with Der Führer — with a Minimum of Personal Bias”.  In hindsight it may seem a challenge for a journalist, two years on from the regime’s well-publicized murders of probably hundreds of political opponents (and some unfortunate bystanders who would now be classed as “collateral damage”) in the pre-emptive strike against the so-called “Röhm putsch”, to keep bias about the Nazis to a minimum although many in his profession did exactly that, some notoriously.  It’s doubtful Fitz-Gerald visited the Obersalzberg when he claimed or that he ever met Hitler because his story is littered with minor technical errors and absurdities such as Der Führer personally welcoming him upon touching down at Berchtesgaden’s (non-existent) aerodrome or the loveliness of the cherry orchid (not a species to survive in alpine regions).  Historians have concluded the piece was assembled with a mix of plagiarism and imagination, a combination increasingly familiar since the internet encouraged its proliferation.  Still, with the author assuring his readers Hitler was really more like the English country gentlemen with which they were familiar than the frightening and ranting “messianic” figure he was so often portrayed, it’s doubtful the Germans ever considered complaining about the odd deviation from the facts and just welcomed the favourable publicity.

As a "cut & paste" working journalist used to editing details so he could sell essentially the same piece to several different publications, he inserted and deleted as required, Current History’s subscribers spared the lengthy descriptions of the Berghof’s carpets, curtains and furniture enjoyed by Country Life’s readers who were also able to learn of the food severed at der Tabellenführer, (the leader's table) the Truite saumonée à la Monseigneur Selle (salmon trout Monseigneur style) and caneton à la presse (pressed duck) both praised although in all the many accounts of life of the court circle’s life on the Obersalzberg, there no mention of the vegetarian Hitler ever having such things on the menu.

Djuna Barnes (1892–1982) in polka-dots.

Briefly, Putzi Hanfstaengl was engaged to the US author Djuna Barnes who, although she denied being predominantly lesbionic, was regarded by some contemporary critics as having written the most definitive expressions of lesbian culture since Sappho.  It was one of Hanfstaengl's wives who spoke the most succinct thumbnail sketch of Hitler's sexuality: “I am telling you Putzi, he is a neuter.”

Fitz-Gerald was though skilled at his craft and interpolated enough that was known to be true or at least plausible to paint a veneer of authenticity over the whole.  Of the guests he reported: (1) Hitler’s long-time German-American acquaintance & benefactor (when speaking of Hitler, both better words than "friend") Ernst "Putzi" Hanfstaengl (1887–1975 and a one-time friend of Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945) was a fine piano player (which nobody ever denied), (2) that Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) was a wine connoisseur (he entered the wine business after marrying into the Henkell family’s Wiesbaden business although his mother-in-law remained mystified, remarking of his career in government it was: “curious my most stupid son-in-law should have turned out to be the most successful” and (3) that Dr Joseph Goebbels (1897-1975; Nazi propaganda minister 1933-1945) was an engaging dinner companion and a “droll raconteur” (it is true Goebbels’ cynicism and cruel wit could be amusing even to those appalled by his views, something like the way one didn’t have to agree with the press baron Lord Beaverbrook (Maxwell Aitken, 1879-1964) to enjoy his tart cleverness).  Much of the credibility was however sustained by it being so difficult for most to “check the facts” and few would have been able to find out that in the spring of 1936 when Fitz-Gerald claimed to be enjoying the Führer’s hospitality, the quaint old Haus Wachenfeld was part of a vast building site, the place being transformed into the sprawling Berghof, the whole area unliveable and far from the idyllic scene portrayed.

Führerkitsch: A painting attributed to Adolf Hitler.

Dutifully, Hitler acknowledged the many paintings which which were little more than regime propaganda although the only works for which he showed any real enthusiasm were those which truly he found beautiful.  However, he knew there was a place for the kitsch… for others.  In July 1939, while being shown around an exhibition staged in Munich called the “Day of German Art”, he complained to the curator that some German artists were not on display and after being told they were “in the cellar”, demanded to know why.  The only one with sufficient strength of character to answer was Frau Gerhardine "Gerdy" Troost (1904–2003), the widow of the Nazi’s first court architect Paul Troost (1878–1934) and one of a handful of women with whom Hitler was prepared to discuss anything substantive.  “Because it’s kitsch” she answered.  Hitler sacked the curatorial committee and appointed his court photographer (Heinrich Hoffmann (1885–1957)) to supervise the exhibition and the depictions of happy, healthy peasants and heroic nude warriors returned.  Hitler must have been satisfied with Herr Hoffman's selections because in November that year he conferred on him the honorific "professor", a title he would award about as freely as he would later create field marshals.

Kitsch: One knows it when one sees it.

What is kitsch will be obvious to some while others will remain oblivious and the disagreements will happen not only at the margins.  Although there will be sensitive souls appalled at the notion, it really is something wholly subjective and the only useful guide is probably to borrow and adapt the threshold test for obscenity coined by Justice Potter Stewart (1915–1985; associate justice of the US Supreme Court 1958-1981) in Jacobellis v Ohio (1964):

I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description and perhaps I could never succeed in intelligibly doing so. But I know it when I see it…

Matinée de septembre (September Morn (1911)), oil on canvas by Paul Émile Chabas (1869–1937), in the collection of the Metropolitan Museum of Art, New York City (not currently on display).

What makes something defined (or re-defined) as kitsch is thus a construct of factors including artistic merit (most obviously when lacking), the price tag and the social or political circumstances of the time.  When Paul Émile showed Matinée de Septembre at the Paris Salon of 1912, it did not attract much comment, female nudes having for decades been a common sight in the nation’s galleries (although there had been a legislative crackdown on low-cost commercial products, presumably on the basis that while the “educated classes” could appreciate nudes in art, working class men ogled naked women merely for titillation).  In other words, Parisian salon-goers had seen it all before and Matinée de Septembre, while judged competently executed, was in no way compelling or exceptional.  The work may thus have been relegated to an occasional footnote in the history of art were it not for the reaction in Chicago when a reproduction appeared in the street-front window of a photography store.  Reflecting the contrasting aspirations of those Europeans who first settled in the continent, in the US there has always been a tension between Puritanism and Libertarianism and one of the distinguishing characteristics of the USSC (US Supreme Court) is that it has, over centuries, sometimes imperfectly, managed usually to interpret the constitution in a way which straddles these competing imperatives with rulings cognizant of what prevailing public opinion will accept and while the judges weren’t required to rule on the matter of Matinée de Septembre’s appearance in a shop window, the brief furore was an example of one of the country’s many moral panics.

Although at first instance a jury found the work not obscene and thus fit for public view, local politicians quickly responded and found a way to ensure such things were restricted to art galleries and museums, places less frequented by those “not of the better classes”.  The notoriety gained from becoming a succès de scandale (from the French and literally “success from scandal”) made it one of the best-known paintings in the US and, not being copyrighted, widely it was reproduced in prints, on accessories and parodied in what would now be called memes.  The popularity however meant a re-assessment of the artistic merit and many critics dismissed it as “mere kitsch” although it was in 1957 donated to New York’s Metropolitan Museum of Art where it has on occasion been hung as well as being loaned to overseas institutions.  The Met placed it in storage in 2014 and while that’s not unusual, whether the decision was taken because of it’s the depiction of one so obviously youthful isn’t clear.  The artist claimed his model was at the time aged 16 (thus some two years older than the star-cross’d lover in William Shakespeare’s (1564–1616) Romeo and Juliet (1597) and half a decade older than the girl who appeared on the cover of Blind Faith’s one-off eponymous album (1969)) but there is now heightened sensitivity to such depictions.

Kitsch also has a history also of becoming something else.  As recently as the 1970s, tea-towels, placemats, oven mitts, tea-trays and plenty else in the West was available adorned with depictions of indigenous peoples, often as racist tropes or featuring the appropriation of culturally sensitive symbols.  These are now regarded as kitsch only historically and have been re-classified as examples variously (depending on the content) of cultural insensitivity or blatant racism.

Kitsch at work: Lava Lamps and Random Number Generation

Some may have dismissed the Lava Lamp as "kitsch" but the movement of the blobs possesses properties which have proved useful in a way their inventor could never have anticipated.  The US-based Cloudflare is a “nuts & bolts” internet company which provides various services including content delivery, DNS (Domain Name Service), domain registration and cybersecurity; in some aspects of the internet, Cloudflare’s services underpin as many as one in five websites so when Cloudflare has a problem, the world has a problem.  For many reasons, the generation of truly random numbers is essential for encryption and other purposes but to create them continuously and at scale is a challenge.  It’s a challenge even for home decorators who want a random pattern for their tiles, their difficulty being that however a large number of tiles in two or more colors are arranged, more often than not, at least one pattern will be perceived.  That doesn’t mean the tiles are not in a random arrangement, just that people’s expectation of “randomness” is a shape with no discernible pattern whereas in something like a floor laid with tiles, in a random distribution of colors, it would be normal to see patterns; they too are a product of randomness in the same way there’s no reason why if tossing a coin ten times, it cannot all ten times fall as a head.  What interior decorators want is not necessarily randomness but a depiction of randomness as it exists in the popular imagination.

Useful kitsch: Wall of Entropy, Cloudflare, San Francisco.  Had this been in an installation in a New York gallery circa 1972, it would have been called art.  

For most purposes, computers can be good enough at generating random numbers but in the field of cryptography, they’re used to create encryption keys and the concern is that what one computer can construct, another computer might be able to deconstruct because both digital devices are working in ways which are in some ways identical.  For this reason, using a machine alone has come to be regarded as a Pseudo-Random Number Generator (PRNG) simply because they are deterministic.  A True Random Number Generator (TRNG) uses something genuinely random and unpredictable and this can be as simple as the tiny movements of the mouse in a user’s hand or elaborate as a system of lasers interacting with particles.

One of Cloudflare’s devices encapsulating unpredictability (and thus randomness) is an installation of 100 lava lamps, prominently displayed on a wall in their San Francisco office.  Dubbed Cloudflare’s “Wall of Entropy”, it uses an idea proposed as long ago as 1996 which exploited the fluid movements in an array of lava lamps being truly random; as far as is known, it remains impossible to model (and thus predict) the flow.  What Cloudflare does is every few milliseconds take a photograph of the lamps, the shifts in movement converted into numeric values.  As well as the familiar electrical mechanism, the movement of the blobs is influenced by external random events such as temperature, vibration and light, the minute variations in each creating a multiplier effect which is translated into random numbers, 16,384 bits of entropy each time.

Wall of Entropy, Cloudflare, San Francisco.

The arrangement of colors which avoids any two being together, in the horizontal or vertical, was a deliberate choice rather than randomness although, there's no reason why, had the selection truly been random, this wouldn't have been the result.  Were there an infinite number of Walls of Entropy, every combination would exist including ones which avoid color paring and ones in which the colors are clustered to the extent of perfectly matching rows, colums or sides.  What Cloudflare have done in San Francisco is make the lamps conform to the popular perception of randomness and that's fine because the colors have no (thus far observed) effect on the function.  In art and for other purposes, what's truly random is sometimes modified so it conforms to the popular idea of randomness.

Misocapnic

Misocapnic (pronounced miss-oh-kap-nick or migh-soh-kap-nick)

Hating tobacco smoke (the more recent extensions in meaning including “hating those who smoke tobacco” and “hating the tobacco industry”).

1855: A linguistic mongrel, misocapnic was borrowed from Greek and combined with English elements, modelled on a Latin lexical item, the construct being miso- (a combining form of Ancient Greek μῑσέω (mīséō) (to hate) from μῖσος (mîsos) (hatred) which was used to create forms conveying the notion of a “hatred, dislike or aversion” of or to something) + the stem of the Ancient Greek καπνός (kapnós) (smoke) + ‑ic.  The -ic suffix was from the Middle English -ik, from the Old French -ique, from the Latin -icus, from the primitive Indo-European -kos & -ḱos, formed with the i-stem suffix -i- and the adjectival suffix -kos & -ḱos.  The form existed also in the Ancient Greek as -ικός (-ikós), in Sanskrit as -इक (-ika) and the Old Church Slavonic as -ъкъ (-ŭkŭ); A doublet of -y.  In European languages, adding -kos to noun stems carried the meaning "characteristic of, like, typical, pertaining to" while on adjectival stems it acted emphatically; in English it's always been used to form adjectives from nouns with the meaning “of or pertaining to”.  A precise technical use exists in physical chemistry where it's used to denote certain chemical compounds in which a specified chemical element has a higher oxidation number than in the equivalent compound whose name ends in the suffix -ous; (eg sulphuric acid (H₂SO₄) has more oxygen atoms per molecule than sulphurous acid (H₂SO₃)).  Misocapnic is an adjective and misocapnist & misocapnism are nouns; the noun plural is misocapnists.  A person who hates tobacco smoke or smoking (and often smokers) is a misocapnist and if it becomes a calling (noted in “reformed” smokers) they become practitioners of misocapnism.  Misocapnists range from the merely disapproving to the rabid activists, the comparative “more misocapnic”, the superlative “most misocapnic”.

The earliest known use of misocapnic was in the book: A Paper, Of Tobacco: Treating Of The Rise, Progress, Pleasures, And Advantages Of Smoking, With Anecdotes Of Distinguished Smokers (1839) by Joseph Fume (a pseudonym of English writer William Andrew Chatto (1799–1864) (who also published as Stephen Oliver (Junior))).  Noted by scholars as work of genuine interest and now in the public domain (still available in re-print), “Of Tobacco” explored the history, chemistry, and cultural significance of smoking discussing the ceremonial use of tobacco by Native Americans and its introduction to Europe.  It includes also the word “mundungus” (used usually to mean “offal; waste animal product; organic matter unfit for consumption”, it came also to be slang for “poor-quality tobacco with a foul, rancid, or putrid smell”) which was from the Spanish mondongo (tripe, entrails).  The earliest known use of the adjectival form misocapnic was in an 1855 pamphlet by Church of England (broad faction) priest & historian Charles Kingsley (1819–1875), a notorious controversialist.

In the West, anti-smoking measures began seriously to be imposed in the 1980s, displeasing those accustomed to enjoying cigarettes at their desk or while flying on airliners.  That was consequent upon a legal and medical saga which dates from the mid-century, the US Surgeon-General first issuing warnings in the 1960s, trigging the campaign (fought tooth and nail by the tobacco industry) which saw multi-billion dollar settlements imposed.  Opposition to smoking however wasn’t something new, one of the most celebrated of the unimpressed being noted amateur theologian James I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) who in 1604 issued his A Counterblaste to Tobacco, one of the earliest diatribes against the habit:

“Have you not reason then to bee ashamed, and to forbeare this filthie noveltie, so basely grounded, so foolishly received and so grossely mistaken in the right use thereof? In your abuse thereof sinning against God, harming your selves both in persons and goods, and raking also thereby the markes and notes of vanitie upon you: by the custome thereof making your selves to be wondered at by all forraine civil Nations, and by all strangers that come among you, to be scorned and contemned. A custome lothsome to the eye, hatefull to the Nose, harmefull to the braine, dangerous to the Lungs, and in the blacke stinking fume thereof, neerest resembling the horrible Stigian smoke of the pit that is bottomelesse…”

Such was the king’s disdain for "the noxious plante" he imposed a heavy excise tax on tobacco imported from the North American colonies (an approach now favoured by Western governments as a public health measure) but within two decades-odd, politics & economics had triumphed, the population’s ever-growing demand for tobacco compelling him to instead create a royal monopoly for the crop.  Over the ensuing centuries, the plant would prove a mainstay of the economy and, via the trade routes secured by the Royal Navy, Great Britain would emerge as tobacco merchant to the world.  The combination of the royal imprimatur and his subjects’ embrace of the addictive habit lent tobacco a respectability which would extend to all classes of society, including (until well into the twentieth century), much of the medical establishment and the alleged medical efficacy had a long history, smoking a pipe at breakfast made compulsory for the schoolboys at London’s Eton College during The Great Plague of 1665, something widely advocated as a defence against “bad air”.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists and much quoting of research and statistics, much of which would later be wholly debunked.  The tactics and techniques similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as "attractive, sexy and cool".  Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade, it was an admirable part of the public health programme but the difficult thing was that images of smoking undeniably could be sexy.  Lindsay Lohan demonstrates.

Billboard “welcoming” visitors to Zion, Illinois, 1919.  Eighty years before the attorneys-general secured the MSA, at least one local government knew smoking was dangerous.  Zion is a township in Lake County, Illinois and it's population in 1919 was declared to be  5460.  Named after Jerusalem's Mount Zion the settlement was founded in 1901 by a faith healer who ran Zion as a personal fiefdom though it later fell into the hands of a proponent of “flat earth theory” who maintained control until forced out when the extent of his corrupt activities became known.    

The industry learned early the value of celebrity endorsement & association, “Prince Albert” tobacco introduced by the RJ Reynolds Tobacco Company in 1907 and named after the prince who would become King Edward VII (1841–1910; King of the UK & Emperor of India 1901-1910) although the myth it was named after heavy smoker Prince Albert of Saxe-Coburg and Gotha (1819-1861; consort of Victoria (1819–1901; Queen of the UK 1837-1901)) persists.  Prince Albert tobacco is rated as “high quality” and Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), on 3 October 1947 (two years into the 20 year sentence he was lucky to receive for war crimes and crimes against humanity) noted with approval in his clandestine prison diary (Spandauer Tagebücher (Spandau: The Secret Diaries) (1975)): “After breakfast my first pipe.  No matter which nation is on duty we receive a tin of American Prince Albert as our weekly ration.”  High quality the Prince Albert may have been but some seven months later he observed “I nearly made myself sick to my stomach breaking in my pipe.”  Still, he kept smoking although it’s not clear if he’d quit the habit when, aged 76, he died in a London hotel room in the company of a woman some decades younger and not his wife.  Lust killed him before the tobacco could.

Although later the industry would use their sponsorship of sport to turn the sporting organizations into “tobacco industry lobbyists”, even before the political pressures appeared, the usefulness of sport as a promotional tool was understood, the Gallaher (to become best known for the “Benson & Hedges” brand) company in 1966 gaining the “naming rights” to the annual 500 mile (805 km) endurance race for what then genuinely were “production cars”, run on the 3.9 mile (6.2 km) Mount Panorama Circuit at Bathurst in Australia.  It’s the race which in 1973 became the Bathurst 1000 (625 miles), the country that year switching to the metric system.  Gallaher took up the event sponsorship to promote their brand but the sales numbers hadn’t much improved after the well-publicized 1966 race so they decided to leverage their money, “suggesting” certain changes to the race rules.

Changings of the guard: The low fuel consumption and tyre wear of the Mini Coopers (1.3 litres (78 cubic inch)) allowed them to take the first nine places at Bathurst in 1966 (left).  In 1967, a convenient rule change transformed the race from one in which economy was the greatest asset to one which put a premium on power & torque, the new XR Falcon GTs (289 cubic inch (4.7 litres)) finishing 1-2 (centre) with the first Mini in fifth, two laps down.  For 1968, Ford increased the XT Falcon GT's displacement to 302 cubic inches (4.9 litres) but were a victim of the power race the company had triggered and their best result was a disappointing seventh place, Holden's new HK Monaro GTS (327 cubic inch (5.3 litres)) taking all podium positions (right).

The Bathurst race then was unusual in that it was a true stand-alone event, neither part of any series nor governed by rules set by the Confederation of Australian Motor Sport (CAMS) or the Fédération Internationale de l'Automobile (the FIA; the International Automobile Federation (world sport’s dopiest regulatory body)) and in 1966 there was no rule requiring a minimum number of pit stops.  Taking advantage of this were the “giant-killing” Morris Mini Cooper 1275 S, able to run the 500 miles while needing only one tyre change and fuel stop.  Accordingly, although not the fastest machines in a straight line, the Minis filled the first nine places, the only other car in the top ten a 273 cubic inch (4.5 litre) Chrysler Valiant V8 which finished tenth, six laps down on the winner.  Timed at a then impressive 120 mph (193 km/h) down the long Conrod Straight (then without the chicane imposed by the FIA), the Valiant posted competitive lap times but the frequent stops for tyres and fuel (more time-consuming tasks then than now) lent the Minis a significant advantage.

Clockwise from top left: The eight “Gallaher GT” Falcon GTs in corporate livery outside the corporation's Rydalmere facility in Sydney, September 1967; a packet of “Gallaher GTs 20s”; one of the surviving cars after restoration and an image from the 1967 advertising campaign (note the "driving glove" an affectation from the days of open roadsters, sweaty palms & teak-rim steering wheels).

No documents have ever been sighted which prove it was the tobacco company which “suggested” mandating a minimum number of pit-stops but few have doubts and once implemented for the 1967 event, the advantage enjoyed by the small, light, economical cars was negated; not for another 20 years would a four-cylinder car win the race and the Mini remains the only front wheel drive (FWD) vehicle to enjoy a victory.  With this nudge, the planets were thus aligned for Gallaher and their “Gallaher GT” cigarette brand.  As a promotional tie-in, eight of the new 289 cubic inch (4.7 litre) XR Ford Falcon GTs were painted silver to match the cigarette’s packaging and, adorned with corporate livery, issued to the travelling salesmen (and they were then all men) who went forth and promoted.  Other than the paint, the cars were standard except for an alarm system fitted to the boot (trunk) lid; even at 50c a packet, the Falcon could be holding over Aus$3000 in stock (as late as the early 1980s, agents would visit places like sports grounds or shopping centres, handing out free samples of cigarettes).  So the plan was to use the Falcon GT’s victory at Bathurst to promote sales of Gallaher GT cigarettes and part of the plan worked in that the Fords finished first and second but the success didn’t rub off on the fags, the Gallaher GT quietly withdrawn in March 1968, some six months after the chequered flag had been waved at Bathurst, Gallaher leaving to others (like Benson & Hedges, Gallaher holding the UK but not Australian rights to the trademark) the task of getting Australians addicted.  Tobacco advertising finally vanished from Australian race-tracks in 1996 when the federal government imposed a ban.

Sydney Morning Herald “souvenir” front page, 14 March 1983 (left), Benson & Hedges packet with royal warrant (1877-1999, centre) and packet with “B&H coat of arms”, used after the warrant was withdrawn (right).

Gallaher took advantage of the 1983 royal tour of Australia to promote its Benson & Hedges brand, a packet embossed with the royal warrant (indicated by a coat of arms and the title “By appointment to…”) appearing on a “souvenir” front page, Sydney Morning Herald, 14 March 1983.  In 1999, the UK papers reported it was the advocacy of the most misocapnic Prince of Wales (now Charles III (b 1948; King of the United Kingdom since 2022)) which persuaded Elizabeth II (1926-2022; queen of the UK and other places, 1952-2022) to withdraw the royal warrant.