Fluff

Fluff (pronounced fluhf)

(1) Light, downy particles, as of cotton.

(2) A soft, light, downy mass.

(3) In slang, a cloth diaper (nappy).

(4) In slang (New England region in the US), marshmallow crème, thus the local delicacy the “fluffernutter” (a sandwich made with peanut butter and marshmallow fluff), once a favorite of children’s school lunches but now likely to attract “mother shaming” on Instagram.

(5) In LGBTQQIAAOP slang, the passive partner in a lesbian relationship, known also as a “ruffle”.

(6) In slang, (Australia, New Zealand, Canada), a fart.

(7) In the slang of pop-culture fandom, fan fiction which (in whole or in part) is “sweet and feel-good” in tone, usually involving romance.

(8) In the slang (UK) of the role-playing game community, a form of role-playing which is inconsequential and not related to the plot and used sometimes in the context of (but not limited to) filling time.

(9) In UK slang short change deliberately given by a railway clerk (keeping the money for themselves), an example of a “deliberate fluff” (obsolete).

(10) Figuratively, something of no consequence; insubstantial.

(11) Figuratively (of literature, political argument, philosophy et al), a slight work or one of dubious artistic or intellectual value; unscholarly (used also as a polite euphemism for “bullshit (BS)” which is less explicit than “cattle feces” (“cattle faeces in non-US English).

(12) An error (flub, lapse, blooper, blunder, boo-boo, defect, error, fault, faux pas, gaffe, lapse, mistake, slip, stumble, brain-fart, brain-explosion), especially an actor's memory lapse in the delivery of lines (often in the form “fluffed their lines”.

(13) A young woman (often as “a bit of fluff”), the implication being of her providing a brief, amusing diversion rather than one sought for a permanent relationship)

(14) To make into fluff; shake or puff out (feathers, hair etc) into a fluffy mass (often followed by up).

(15) To make a mistake.

(16) To become fluffy; move, float, or settle down like fluff.

1780s: From the earlier (or perhaps contemporary) floow (woolly substance, down, nap, lint (which appeared also as flough, flue & flew)), possibly from the West Flemish vluwe (an imitative modification of floow), of uncertain origin but which may be from the French velu (hairy, furry), from the Latin villūtus (having shaggy hair), from villus (shaggy hair, tuft of hair) and may be compared with the Old English flōh (that which is flown off, fragment, piece), linked to the later “flaw”.  Although undocumented, etymologists generally conclude the word may have been a blend of flue +‎ puff.  “Fluffy stuff” is a common phenomenon in the natural world and descriptors existed in many European languages including the possibly onomatopoeic Middle Dutch vloe, the dialectal English floose, flooze & fleeze (particles of wool or cotton; fluff; loose threads or fibres), the Danish fnug (down, fluff) and the Swedish fnugg (speck, flake).  Traces of the sound of the word “fluff” are found in other languages including the Japanese フワフワ (fuwafuwa) (lightly, softly), the Hungarian puha (soft, fluffy), the Polish puchaty (soft, fluffy) and the Romanian puf (down; peachfuzz; soft hair of some animals; powderpuff).  Fluff & fluffing are nouns & verbs, fluffed is a verb, fluffiness & fluffer are nouns, fluffless & flufflike are adjectives, fluffy is an adjective (and non-standard) noun and fluffily is an adverb; the noun plural is fluffs.

Fluffied: Lindsay Lohan in bikini embellished with faux fur, photo-shoot for the fifth anniversary of ODDA magazine, April 2017.

In idiomatic use there’s “fluff around” of “fluff about” (ineffectually to act or waste time”, “fluff off” (an affectionate form of “fuck off”), “fluff-ball” or “ball of fluff” (a fluffy kitten or puppy with the quality of “cuteness”), “bum fluff” or “belly-button fluff” (small particles the fabric of clothing which accumulates in body crevices), “fluffhead” (someone vague or confused (synonymous with “airhead”), “fluff up” (a polite version of “fuck up”).  The term “fluffy bunny” isn’t from lagomorphology (the scientific study of rabbits (small mammals in the family Leporidae)) although it may be assumed it’s often heard in pet shops.  Fluffy bunny (also as “fluff bunny” & “fluffbunny”) was an adaptable noun used to mean: (1) a synonym of chubby bunny (a competitive eating game in which contestants had to pronounce words or phrases (such as “Irish wristwatch”) while holding increasing numbers of marshmallows is their mouth), (2) in the strange world of quantum mechanics, quantum entanglement which in theory can occur in theory never arises because of other physics and (3) a derogatory descriptor of a casual, naive practitioner of Wicca (or other neo-pagan religion), especially one deemed to have only a superficial understanding.  The slang “bit of fluff” (young woman with who one is enjoying or planning a brief affair) was first recorded in 1903 while the use to describe marshmallow confection seems to date from at least 1920, noted in Massachusetts.  The verb in the sense of “to shake into a soft mass” was in use by 1875 (directly from the noun) while the meaning “make a mistake” dates from 1884 as theater slang to refer to acts who had forgotten their lines.  The adjective fluffy (containing or resembling fluff) came into use in the 1820s.

Watergate Fluff

Watergate fluff is one of the alternative terms for the dish “Watergate Salad”, the others including Green Fluff, Green Goddess, Fluff Salad and Funeral Salad, the last picked up reputedly because it was so often served at wakes.  It’s not clear how the culinary delight came to be called “Watergate Salad” although there’s no doubt the use was triggered by some association the Watergate scandal of the early 1970s which revolved around attempts by the administration of Richard Nixon (1913-1994; US president 1969-1974) to “cover up” the involvement of operatives connected to the White House with the break-in in June 1972 of the Democratic National Committee (DNC) headquarters in Washington DC’s Watergate Building.  Interestingly, although the scandal (in the public perception although the legal proceedings would last longer) ended in August 1974 when Nixon resigned, the first known use of the term “Watergate Salad” dates from 1975 although in September 1974, Maryland's Hagerstown Daily Mail had published the recipe for “Watergate Cake”, also a similarly green-tinted dessert made with pistachio pudding in the mix and sometimes the icing.

The dish however predates the term.  Some claim the Kraft Foods Corporation deserves credit (apparently as a proud boast rather than an admission of guilt) as the creator because in 1975 they published a recipe called “Pistachio Pineapple Delight” as part of a promotional campaign to support the release that year of their “Pistachio Pudding Mix” (something with a long tradition, a whipped cream and pineapple concoction detailed in a Kansas newspaper in 1913, the year Richard Nixon was born).  At that point, history and myth become hard to separate, on story saying the food editor of the Chicago Tribune named it to stimulate interest, suggesting it was the ideal snack to enjoy while watching the televised hearings of proceedings pursuant to the scandal while another suggested it was associative because the Watergate Hotel (in the infamous building) served the salad on their popular weekend buffets; no menus appear to have survived to prove or disprove that one.  Best of all is it’s because the salad is “full of nuts” (like the crew involved in the scandal, including the memorable lawyer and Watergate conspirator & burglary coordinator G Gordon Liddy (1930–2021) who wasn’t really “a nut” but certainly portrayed as one).  True or not, that’s the one which deserves to be accepted.

Aleita Dupree's Watergate Salad recipe

Ingredients

1 (3 ½ oz) box of instant pistachio pudding mix.
1 (20 oz) can of crushed pineapple with juice (most use sweetened).
1 (8 oz) container of cool whip, thawed.
1 heaped cup of miniature marshmallows.
½ cup of chopped pecan nuts.
Stemmed maraschino cherries for garnish (optional).

Instructions

(1) In glass serving bowl, mix crushed pineapple and juice with pistachio pudding mix.  Stir pudding until mix completely is dissolved and mixture is smooth.

(2) Fold in the thawed cool whip.  Gently fold until pudding and cool whip is completely blended.

(3) Add miniature marshmallows and pecans.  Cover and chill until salad is set (should take up to 30 minutes).

(4) To serve, garnish with stemmed cherries and extra chopped pecans (if desired).

Fluff in fashion

Fluffiness in fashion: Lindsay Lohan in Falling for Christmas (Netflix, 2022, left) and in New York to promote Irish Wish (Netflix, 2024, right).  The fluffy cream coat is by David Koma (Davit Komakhidze (Georgian: დავით კომახიძე); b 1985)) a London-based, Georgian-born fashion designer (the label of his fashion house is stylized as DΛVID KOMΛ).  The crystal payette-embroidered layered cup bra hints at the profile of the customer base; it’s on sale at US$1250 (down from US$1750).  The fashion business is regarded by some as a bit “fluffy” (frocks and such) compared with “hard” industries such as heavy engineering or nuclear weapons construction but the annual turnover of the global fashion industry is substantial.  The numbers bounce around a bit because it difficult to determine where “fashion” ends and “commodities” begin but estimates between US$1.5-2.5 trillion are widely quoted (In financial use, one trillion = 1,000,000,000,000 (one million million or 1,000 billion)).

Punkess

Punkess (pronounced puhngk-es)

A feminine form of “punk”.

1976: The construct was punk + -ess.  The word was coined by fashion & pop culture writer Blair Sabol (b 1944) and appeared in the “Observations” column in the October 1976 edition of Vogue magazine.  Punkess is a noun; the noun plural is punkesses.

Vogue cover, October, 1976.

In coining “punkess”, Ms Sabol’s grammar was sound because appending the –ess suffix is the orthodox way to feminize a noun.  The -ess suffix was from the Middle English -esse, from the Old French -esse, from the Late Latin -issa, from the Ancient Greek -ισσα (-issa) and was appended to words to create the female form.   It displaced the Old English -en (feminine suffix of nouns).  The other often used suffix was–ette, from the Middle English -ette, a borrowing from the Old French -ette, from the Latin -itta, the feminine form of -ittus.  Properly applied, it was used to form nouns meaning a smaller form of something and thus related to –et, from the Middle English -et, from the Old French –et & its feminine variant -ette, from the Late Latin -ittus (and the other gender forms -itta & -ittum).  It was used to form diminutives, loosely construed.  Because of (1) the link with the Latin –itta (the feminine form of –ittus) and (2) the historic tendency to conflate diminutive forms (ie smaller, lesser, inferior) with “female”, the association of the use of the –ette suffix with feminized forms emerged and on some cases entered standard English (majorette (female drum major); usherette (female usher) et al).  The use became less common as gender-neutral language spread.

Vogue Observations (OB) page, October 1976.  In 1976, a pair of raw-hide, knee-high boots, hand-stitched in (just) post-Franco Spain, listed with a RRP (recommended retail price) of US$68 and for “darkening and waterproofing”, the purchase included a tin of ”Graza de Caballo (pig oil, goose grease, and essence of almond).”  Vogue remains an Oxford comma holdout.

So the grammar was (at least historically) sound but whether Ms Sabol’s choice was sociologically well-founded may to some have seemed dubious.  The word “punk” has enjoyed an extraordinary range of use since the seventeenth century and although its origin (in American English)  is murky, all uses thought forks of “punk” in the sense of “rotten wood dust used as tinder” (used thus since at least the late 1670s), evolving by the mid-nineteenth century to mean “something worthless”, personalized by 1910 to mean “an undesirable person (thus the link with petty criminals).  By 1976 however, what Ms Sabol (indirectly) was referencing was the “punk rock” movement which, musically, had actually been around for almost a decade but although the term “punk rock” had in the US appeared in the US pop-music press as early as 1972, it didn’t enter mainstream use until 1976-1977 when the industry (and there have been discussions about cause & effect) realized they had a marketable commodity to package.

An AI (artificial intelligence) generated female punk, who, were she IRL (in real life), might not have a Vogue subscription.

The punk persona of the 1976 punks was such that the female punk musicians stereotypically would have found the notion of “punkess” absurd; they were simply punks making their music.  Of course Ms Sabol was writing in Vogue, discussing not jarring music but the attitude of the women she called the harbingers of “punkess preakness”, those for whom “toughness and aloofness” was not “their trade, but rather feistiness and endurance”  In other words, punkness (for the Vogue readership) describes a kind of “selective attitudinal transference”.  It’s not correct to say critiques of language disparaging or dismissive of women didn’t exist in 1976, the point being that such objections tended then variously to be ignored or devalued, the critics marginalized but Ms Sabol’s crew of punkesses might have approved of the label; a generation earlier, there were those who would have called them “tough broads” so it may have seemed like progress.  Despite that, “punkess” never caught on although “punkette” was used by a number of publications, usually in the context of “young women who adopt the fashion aesthetic of the punk subculture”.

Punkess crooked Hillary Clinton iPhone 16 case by Harold Ninek.

“Punk” proved one of the more adaptable words in English, all traceable to the original sense of “something worthless”.  The re-purposing included (1) “pre World War I (1914-1918) bread of not the highest quality”, (2) “driftwood”, (3) “toxic or poor quality liquor”, (4) “a homosexual”, (5) within the homosexual community “a (usually weak, young) man kept by a man for sexual purposes”, (6) a “ineffectual or worn-out boxer”, (7) “insincerity” (which may have been an imperfect echoic of the slang “bunk”, (8) “Chinese insect repellent”, (9) “certain tobacco products”, (10) “some strains of cannabis”, (11) a “novice” at a trade (much used in the construction industry). (12) “a criminal” (historically much associated with petty crime and “juvenile delinquency”), (13) “decayed or rotted timber”, (14) “a foolish or absurd argument”, (15) a type of incense, (16) “a fungus (polyporus fomentarius etc) sometime dried for use as tinder”) (ie harking back to the seventeenth century original), (17) “a harlot or prostitute” (which gains linguistic respectability for having appeared in William Shakespeare’s (1564–1616) The Merry Wives of Windsor (1602): “This punk is one of Cupid’s carriers…” & Measure for Measure (1604): “She may be a punk, for many of them are neither maid, widow nor wife”, (18) “used or discarded fruits & vegetables”, (19) a 1970s pop-culture philosophy described as “hip nihilism”, (19) “a photographer’s assistant”, (20) a clipping of “punk rock” or “punk rocker”, (21) “the fashion styles associated with punk rockers and their audiences” (labeled “aggressively dumb” by some who didn’t approve), (22) in pyrotechnics, “a stick coated with a slow-burning paste, used to ignite fireworks, (23) “poverty and the poor”, (24) (as a verb) “to obtain” (often with a hint of the illicit), (25) (as verb) “to puncture a tyre” and (26) “a young elephant”.  Under the Raj, a punkah (or punka) was “a fan, especially made of leaf or cloth and hung from the ceiling”.  Punkah was from the Hindi पंखा (paṅkhā) (fan), from the Sanskrit पक्षक (pakṣaka), from पक्ष (pakṣa) (wing).  Before the advent of electricity a punkah remotely was operated manually by a servant, known as the “punkah-boy” or “punkahwallah” (depending on age).  Wallah was from Hindi -वाला (-vālā) either in the sense of “pertaining to” or (which etymologists think more likely) “man in charge”.

Celebration of Spring at St. Paedophilia’s—The Annual Running of the Altar Boys (2002) by Pat Oliphant.

Australian-born US political cartoonist Pat Oliphant (b 1935) used the device of a little penguin as his alter ego and that penguin’s name was “Punk”.  Punk often appeared in Oliphant’s cartoons, making some wry comment or asking a question.  One of the most controversial pieces appeared as “Celebration of Spring at St. Paedophilia’s—The Annual Running of the Altar Boys” in which Punk says: “I’ll call the bishop”, receiving the answer: “The bishop has first dibs.”  Widely condemned by the hierarchy of the US church, some newspapers refused to print the cartoon and others didn’t add it to their more widely-distributed on-line editions.  Oliphant’s cartoons are now held in the collection of the National Library of Congress.

Of cyberpunks and cybergoths

Punk has been used as a prefix to create literally dozens of forms and punkitude (the quality or state of being a punk; punkishness; adopting or projecting a punkish persona) captures the flavor of many, the construct being punk + att(itude).  Also existing in many forms, the suffix –punk seems first to have been used in 1986 to create cyberpunk and it spiked in 1992 with the coining of steampunk (although some sources claim this was first seen in 1989).  It’s used to apply the aesthetic or (perceived) attitudes of the 1970s (and beyond) punk subculture (loosely defined) on genres previously unrelated.

A cyberpunk Lindsay Lohan sipping martinis with Johnny Depp and a silver alien by AiJunkie.

The youth subcultures “cyberpunk” and “cybergoth” had common threads in the visual imagery of science fiction (SF) but differ in matters of fashion and political linkages.  Academic studies have suggested elements of cyberpunk can be traced to the dystopian Central & Eastern European fiction of the 1920s which arose in reaction to the industrial and mechanized nature of World War I but in its recognizably modern form it emerged as a literary genre in the 1980s, characterized by darkness, the effect heightened by the use of stark colors in futuristic, dystopian settings, the cultural theme being the mix of low-life with high-tech.  Although often there was much representation of violence and flashy weaponry, the consistent motifs were advanced technology, artificial intelligence and hacking, the message the evil of corporations and corrupt politicians exploiting technology to control society for their own purposes of profit and power.  Aesthetically, cyberpunk emphasized dark, gritty, urban environments where the dominant visual elements tended to be beyond the human scale, neon colors, strobe lighting and skyscrapers all tending to overwhelm people who often existed in an atmosphere of atonal, repetitive sound.

Cybergoth girls: The lasting legacy of the cybergoth's contribution to the goth aesthetic was designer colors, quite a change to the black & purple uniform.  Debate continues about whether they can be blamed for fluffy leg-warmers.

The cybergoth thing, dating apparently from 1988, thing was less political, focusing mostly on the look although a lifestyle (real and imagined) somewhat removed from mainstream society was implied.  It emerged in the late 1990s as a subculture within the goth scene, and was much influenced by the fashions popularized by cyberpunk and the video content associated with industrial music although unlike cyberpunk, there was never the overt connection with cybernetic themes.  Very much in a symbiotic relationship with Japanese youth culture, the cybergoth aesthetic built on the black & purple base of the classic goths with bright neon colors, industrial materials, and a mix of the futuristic and the industrial is the array of accessories which included props such as LED lights, goggles, gas masks, and synthetic hair extensions.  Unlike the cyberpunks who insisted usually on leather, the cybergoths embraced latex and plastics such as PVC (polyvinyl chloride), not to imitate the natural product but as an item while the hairstyles and makeup could be extravagantly elaborate.  Platform boots and clothing often adorned with spikes, studs and chains were common but tattoos, piercings and other body modifications were not an integral component although many who adopted those things also opted to include cybergoth elements. 

Although there was much visual overlap between the two, cyberpunk should be thought of as a dystopian literary and cinematic genre with an emphasis on high-tech while cybergoth was a goth subculture tied to certain variations in look and consumption of pop culture, notably the idea of the “industrial dance” which was an out-growth of the “gravers” (gothic ravers), movement, named as goths became a critical mass in the clubs built on industrial music.  While interest in cyberpunk remains strong, strengthened by the adaptability of generative AI to the creation of work in the area, the historic moment of cyberpunk as a force in pop culture has passed, the fate of many subcultures which have suffered the curse of popularity although history does suggest periodic revivals will happen and elements of the look will anyway endure.

Misocapnic

Misocapnic (pronounced miss-oh-kap-nick or migh-soh-kap-nick)

Hating tobacco smoke (the more recent extensions in meaning including “hating those who smoke tobacco” and “hating the tobacco industry”).

1855: A linguistic mongrel, misocapnic was borrowed from Greek and combined with English elements, modelled on a Latin lexical item, the construct being miso- (a combining form of Ancient Greek μῑσέω (mīséō) (to hate) from μῖσος (mîsos) (hatred) which was used to create forms conveying the notion of a “hatred, dislike or aversion” of or to something) + the stem of the Ancient Greek καπνός (kapnós) (smoke) + ‑ic.  The -ic suffix was from the Middle English -ik, from the Old French -ique, from the Latin -icus, from the primitive Indo-European -kos & -ḱos, formed with the i-stem suffix -i- and the adjectival suffix -kos & -ḱos.  The form existed also in the Ancient Greek as -ικός (-ikós), in Sanskrit as -इक (-ika) and the Old Church Slavonic as -ъкъ (-ŭkŭ); A doublet of -y.  In European languages, adding -kos to noun stems carried the meaning "characteristic of, like, typical, pertaining to" while on adjectival stems it acted emphatically; in English it's always been used to form adjectives from nouns with the meaning “of or pertaining to”.  A precise technical use exists in physical chemistry where it's used to denote certain chemical compounds in which a specified chemical element has a higher oxidation number than in the equivalent compound whose name ends in the suffix -ous; (eg sulphuric acid (H₂SO₄) has more oxygen atoms per molecule than sulphurous acid (H₂SO₃)).  Misocapnic is an adjective and misocapnist & misocapnism are nouns; the noun plural is misocapnists.  A person who hates tobacco smoke or smoking (and often smokers) is a misocapnist and if it becomes a calling (noted in “reformed” smokers) they become practitioners of misocapnism.  Misocapnists range from the merely disapproving to the rabid activists, the comparative “more misocapnic”, the superlative “most misocapnic”.

The earliest known use of misocapnic was in the book: A Paper, Of Tobacco: Treating Of The Rise, Progress, Pleasures, And Advantages Of Smoking, With Anecdotes Of Distinguished Smokers (1839) by Joseph Fume (a pseudonym of English writer William Andrew Chatto (1799–1864) (who also published as Stephen Oliver (Junior))).  Noted by scholars as work of genuine interest and now in the public domain (still available in re-print), “Of Tobacco” explored the history, chemistry, and cultural significance of smoking discussing the ceremonial use of tobacco by Native Americans and its introduction to Europe.  It includes also the word “mundungus” (used usually to mean “offal; waste animal product; organic matter unfit for consumption”, it came also to be slang for “poor-quality tobacco with a foul, rancid, or putrid smell”) which was from the Spanish mondongo (tripe, entrails).  The earliest known use of the adjectival form misocapnic was in an 1855 pamphlet by Church of England (broad faction) priest & historian Charles Kingsley (1819–1875), a notorious controversialist.

In the West, anti-smoking measures began seriously to be imposed in the 1980s, displeasing those accustomed to enjoying cigarettes at their desk or while flying on airliners.  That was consequent upon a legal and medical saga which dates from the mid-century, the US Surgeon-General first issuing warnings in the 1960s, trigging the campaign (fought tooth and nail by the tobacco industry) which saw multi-billion dollar settlements imposed.  Opposition to smoking however wasn’t something new, one of the most celebrated of the unimpressed being noted amateur theologian James I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) who in 1604 issued his A Counterblaste to Tobacco, one of the earliest diatribes against the habit:

“Have you not reason then to bee ashamed, and to forbeare this filthie noveltie, so basely grounded, so foolishly received and so grossely mistaken in the right use thereof? In your abuse thereof sinning against God, harming your selves both in persons and goods, and raking also thereby the markes and notes of vanitie upon you: by the custome thereof making your selves to be wondered at by all forraine civil Nations, and by all strangers that come among you, to be scorned and contemned. A custome lothsome to the eye, hatefull to the Nose, harmefull to the braine, dangerous to the Lungs, and in the blacke stinking fume thereof, neerest resembling the horrible Stigian smoke of the pit that is bottomelesse…”

Such was the king’s disdain for "the noxious plante" he imposed a heavy excise tax on tobacco imported from the North American colonies (an approach now favoured by Western governments as a public health measure) but within two decades-odd, politics & economics had triumphed, the population’s ever-growing demand for tobacco compelling him to instead create a royal monopoly for the crop.  Over the ensuing centuries, the plant would prove a mainstay of the economy and, via the trade routes secured by the Royal Navy, Great Britain would emerge as tobacco merchant to the world.  The combination of the royal imprimatur and his subjects’ embrace of the addictive habit lent tobacco a respectability which would extend to all classes of society, including (until well into the twentieth century), much of the medical establishment and the alleged medical efficacy had a long history, smoking a pipe at breakfast made compulsory for the schoolboys at London’s Eton College during The Great Plague of 1665, something widely advocated as a defence against “bad air”.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists and much quoting of research and statistics, much of which would later be wholly debunked.  The tactics and techniques similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as "attractive, sexy and cool".  Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade, it was an admirable part of the public health programme but the difficult thing was that images of smoking undeniably could be sexy.  Lindsay Lohan demonstrates.    

The industry learned early the value of celebrity endorsement & association, “Prince Albert” tobacco introduced by the RJ Reynolds Tobacco Company in 1907 and named after the prince who would become King Edward VII (1841–1910; King of the UK & Emperor of India 1901-1910) although the myth it was named after heavy smoker Prince Albert of Saxe-Coburg and Gotha (1819-1861; consort of Victoria (1819–1901; Queen of the UK 1837-1901)) persists.  Prince Albert tobacco is rated as “high quality” and Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), on 3 October 1947 (two years into the 20 year sentence he was lucky to receive for war crimes and crimes against humanity) noted with approval in his clandestine prison diary (Spandauer Tagebücher (Spandau: The Secret Diaries) (1975)): “After breakfast my first pipe.  No matter which nation is on duty we receive a tin of American Prince Albert as our weekly ration.”  High quality the Prince Albert may have been but some seven months later he observed “I nearly made myself sick to my stomach breaking in my pipe.”  Still, he kept smoking although it’s not clear if he’d quit the habit when, aged 76, he died in a London hotel room in the company of a woman some decades younger and not his wife.

Although later the industry would use their sponsorship of sport to turn the sporting organizations into “tobacco industry lobbyists”, even before the political pressures appeared, the usefulness of sport as a promotional tool was understood, the Gallaher (to become best known for the “Benson & Hedges” brand) company in 1966 gaining the “naming rights” to the annual 500 mile (805 km) endurance race for what then genuinely were “production cars”, run on the 3.9 mile (6.2 km) Mount Panorama Circuit at Bathurst in Australia.  It’s the race which in 1973 became the Bathurst 1000 (625 miles), the country that year switching to the metric system.  Gallaher took up the event sponsorship to promote their brand but the sales numbers hadn’t much improved after the well-publicized 1966 race so they decided to leverage their money, “suggesting” certain changes to the race rules.

Changing of the guard: Mini Coopers (1275 cm³), Bathurst, 1966 and Ford Falcon GTs (4482 cm³), Bathurst, 1967.

The Bathurst race then was unusual in that it was a true stand-alone event, neither part of any series nor governed by rules set by the Confederation of Australian Motor Sport (CAMS) or the Fédération Internationale de l'Automobile (the FIA; the International Automobile Federation (world sport’s dopiest regulatory body)) and in 1966 there was no rule requiring a minimum number of pit stops.  Taking advantage of this were the “giant-killing” 1.3 litre (78 cubic inch) Morris Mini Cooper 1275 S, able to run the 500 miles without needing tyre changes and, at most, only one stop for fuel.  Accordingly, although not the fastest machines in a straight line, the Minis filled the first nine places, the only other car in the top ten a 273 cubic inch (4.5 litre) Chrysler Valiant V8 which finished tenth, six laps down on the winner.  Timed at a then impressive 120 mph (193 km/h) down the long Conrod Straight, the Valiant posted competitive lap times but the frequent stops for tyres and fuel (more time-consuming tasks then than now) lent the Minis a significant advantage.

Clockwise from top left: The eight “Gallaher GT” Falcon GTs in corporate livery outside the corporation's Rydalmere facility in Sydney, September 1967; a packet of “Gallaher GTs 20s”; one of the surviving cars after restoration and an image from the 1967 advertising campaign (note the "driving glove" an affectation from the days of open roadsters, sweaty palms & teak-rim steering wheels).

No documents have ever been sighted which prove it was Gallaher which “suggested” mandating a minimum number of pit-stops but few have doubts and once implemented for the 1967 event, the advantage enjoyed by the small, light, economical cars was negated and not for another 20 years would a four-cylinder car win the race and the Mini remains the only front wheel drive (FWD) vehicle to enjoy a victory.  With a little nudge, the planets were thus aligned for Gallaher and their “Gallaher GT” cigarette brand.  As a promotional tie-in, eight of the new 289 cubic inch (4.7 litre) XR Ford Falcon GTs were painted silver to match the cigarette’s packaging and, adorned with corporate livery, issued to the travelling salesmen (and they were then all men) who went forth and promoted.  Other than the paint, the cars were standard except for an alarm system fitted to the boot (trunk) lid; even at 50c a packet, the Falcon could be holding over Aus$3000 in stock (as late as the early 1980s, the agents would visit places like sports grounds or shopping centres, handing out free samples of cigarettes).  So the plan was to use the Falcon GT’s victory at Bathurst to promote sales of Gallaher GT cigarettes and part of the plan worked in that the Fords finished first and second but the success didn’t rub off on the fags, the Gallaher GT quietly withdrawn in March 1968, some six months after the chequered flag had been waved at Bathurst, Gallaher leaving to others (like Benson & Hedges, Gallaher holding the UK but not Australian rights to the trademark) the task of getting Australians addicted.  Tobacco advertising finally vanished from Australian race-tracks in 1996 when the federal government imposed a ban.

Sydney Morning Herald “souvenir” front page, 14 March 1983 (left), Benson & Hedges packet with royal warrant (1877-1999, centre) and packet with “B&H coat of arms”, used after the warrant was withdrawn (right).

Gallaher took advantage of the 1983 royal tour of Australia to promote its Benson & Hedges brand, a packet embossed with the royal warrant (indicated by a coat of arms and the title “By appointment to…”) appearing on a “souvenir” front page, Sydney Morning Herald, 14 March 1983.  In 1999, the UK papers reported it was the advocacy of the most misocapnic Prince of Wales (now Charles III (b 1948; King of the United Kingdom since 2022)) which persuaded Elizabeth II (1926-2022; queen of the UK and other places, 1952-2022) to withdraw the royal warrant.

Cynophagia

Cynophagia (pronounced)

The practice of eating dog meat.

Late 1700-early 1800s: The construct was cyno- + phagia.  Cyno was a combining form of the Ancient Greek κύων (kúōn or kýon) (dog) and the suffix –phagia was from the Ancient Greek -φαγία (-phagía) (and related to -φαγος (-phagos) (eater)), corresponding to φαγεῖν (phageîn) (to eat), infinitive of ἔφαγον (éphagon) (I eat), which serves as infinitive aorist for the defective verb ἐσθίω (esthíō) (I eat).  In English, use is now most frequent in mental health to reference the consumption of untypical items.  Being a cynophagist (a person who engages in cynophagia) is not synonymous with being a cynophile (a person who loves canines) although it’s not impossible there may be some overlap in the predilections.  The construct was cyno- +‎ -phile.  The –phile suffix was from the Latin -phila, from the Ancient Greek φίλος (phílos). (dear, beloved) and was used to forms noun & adjectives to convey the meanings “loving”, “friendly”, “admirer” or “friend”.  In the context of metal health, the condition would be described as cynophilia.  The -philia suffix was from the Ancient Greek φιλία (philía) (fraternal) love).  It was used to form nouns conveying a liking or love for something and in clinical use was applied often to an abnormal or obsessive interest, especially if it came to interfere with other aspects of life (the general term is paraphilia).  The companion suffix is the antonym -phobia. The related forms are the prefixes phil- & philo- and the suffixes -philiac, -philic, -phile & -phily.  Cynophagia, cynophagy, cynophagism & cynophagist are nouns and cynophagic is an adjective; the noun plural is cynophagists.

The word cynophagia was coined as part of the movement in European scholarship in the late eighteenth & early nineteenth centuries which used words from classical languages (Ancient Greek & Latin) as elements to create the lexicon of “modern” science & medicine, reflecting the academic & professional reverence for the supposed purity of the Ancient world.  The reason there was a cynophagia but not a “ailourphagia” (which would have meant “the practice of eating cat meat”) is probably because while the reports from European explorers & colonial administrators would have sent from the orient many reports of the eating of dogs, there were likely few accounts of felines as food.  The construct of “ailourphagia” would have been ailour-, from the Ancient Greek αἴλουρος (aílouros) (cat) + phagia.  The Greek elements of ailouros were aiolos (quick-moving or nimble) & oura (tail), the allusion respectively to the agility of cats and their characteristic tail movements.  There are of course ailurophiles (one especially fond of cats), notably the "childless cat ladies" and disturbingly, there's also paedophage (child eater). 

Historically, east of Suez, consuming dog meat was not uncommon and in some cultures it was a significant contribution to regional protein intake while in other places it was either unlawful of taboo.  Carnivorism (the practice of eating meat) is an almost universal human practice but what is acceptable varies between cultures.  Some foods are proscribed (such as shellfish or pig-meat) and while it’s clear the origin of this was as a kind of “public heath” measure (the rules created in hot climates in the pre-refrigeration age) but the observance became a pillar of religious observance.  Sometimes, a similar rule seems originally to have had an economic imperative such as the Hindu restriction on the killing of cattle for consumption, thus the phrase “sacred cow”, the original rationale being the calculation the live beasts made an economic contribution which much outweighed their utility as a protein source.  So, what is thought acceptable and not is a cultural construct and that varies from place-to-place, the Western aversion to eating cats & dogs attributable to the sentimental view of them which has evolved because of the role for millennia as domestic pets.  Over history, it’s likely every animal in the world has at some point been used as a food source, some an acquired taste such as the “deep fried tarantula” which, long a tasty snack in parts of Cambodia, became a novelty item in Cambodian restaurants in the West.  There are though probably some creatures which taste so awful they’re never eaten, such as parrots which ate the seeds of tobacco plants, lending their flesh a “distinctive flavor”.  The recipe for their preparation was:

(1) Place plucked parrot and an old boot in vat of salted water and slow-cook for 24 hours.
(2) After 24 hours remove parrot & boot.
(3) Throw away parrot and eat old boot.

Analysts had expected “more of the same” from Donald Trump (b 1946; US president 2017-2021) in his debate with Kamala Harris (b 1964; US vice president since 2021): the southern border, illegal immigrants, inflation et al.  What none predicted was that so much of the post-debate traffic would be about Mr Trump’s assertion Haitian immigrants in Springfield, Ohio (one of literally dozens of localities in the country so named, one factor which influenced it becoming the name of the town in the Fox cartoon series The Simpsons) were eating the pets of the residents (ie their cats & dogs).  As racist tropes go, it followed the script in terms of the “otherness, barbarism, incompatibility” etc of “outsiders in our midst” although there seemed to be nothing to suggest there was any tradition of such consumption in Haiti.  Still, at least it was something novel and it wasn’t the first time pet cats had been mentioned in the 2024 presidential campaign, Mr Trump’s choice of running mate as JD Vance (b 1984; US senator (Republican-Ohio) since 2023) bring renewed attention to the latter’s 2021 interview then Fox News host Tucker Carlson (b 1969) in which he observed the US had fallen into the hands of corporate oligarchs. Radical Democratic Party politicians and “…a bunch of childless cat ladies who are miserable at their own lives and the choices that they've made and so they want to make the rest of the country miserable, too.”

Eventually, that would be answered by the childless cat ladies, notably the most famous: the singer Taylor Swift who posted an endorsement of Kamala Harris, posing with Benjamin Button, the Ragdoll she adopted in 2019.  Benjamin Button was no stranger to fame, the seemingly nonplussed puss appearing of the cover announcing Ms Swift as Time magazine’s 2023 Person of the Year.

Childless cat lady Taylor Swift with ragdoll Benjamin Button (as stole).  Ragdoll cats make good stoles because (apparently because of a genetic mutation), they tend to "go limp" when picked up.  

Ms Swift is of course a song-writer so well accustomed to crafting text to achieve the desired effect and one word nerd lawyer quickly deconstructed, much taken by the first three paragraphs which interlaced the first person (“I” & “me/my”) and the “you” while avoiding starting any sentence with “I” (a technique taught as a way of conveying “objectivity”) until the she announces her conclusion:

 “Like many of you, I watched the debate tonight. If you haven’t already, now is a great time to do your research on the issues at hand and the stances these candidates take on the topics that matter to you the most. As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country.”

“Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site. It really conjured up my fears around AI, and the dangers of spreading misinformation. It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”

“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election. I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”

So, a classic example of a technique which might be used by someone disinterested: two premises which lead to a conclusion, the rhythm of the lyric being “I, I, you, you, you.”  Then, after the “you, you, you” of the “discussion” has made it clear where her focus is, every sentence in the third paragraph begins with “I”, emulation a cadence which might appear in a musical track: “I’ve done my research, and I’ve made my choice. Your research is all yours to do, and the choice is yours to make.”  One can see why her songs are said to be so catchy.

The intervention of Ms Swift and Benjamin Button produced reactions. 

Newspapers haven’t always been effective in changing voting intentions or nudging governments in particular public policy directions.  During the inter-war years the Beaverbrook (the Daily & Sunday Express and the less disreputable Evening Standard) press in the UK ran a long and ineffective campaign promoting “empire free trade” and the evidence suggests the editorial position a publication adopted to advocate its readers vote one way or the other was more likely to reflect than shift public opinion.  One reason is that in the West, while politics is very interested in the people, the people tend not to be interested in politics and most thoughtful editorials are barely read.  People are however rabid consumers of popular culture and one opposition leader would later claim an interview a woman’s magazine conducted with his (abandoned) ex-wife did him more political damage than anything written by political or economics reporters, however critical.  With 283 million followers on Instagram (Ms Harris has 18 million), Ms Swift’s intervention may prove decisive if she shifts just a few votes in the famous “battleground states”.

Celebrity endorsements are not unusual; some successful, some not.  In 2016, Lindsay Lohan endorsed crooked Hillary Clinton (who did win the popular vote so there was that).

Whether Ms Swift’s endorsement of Kamala Harris will shift many opinions isn’t known (many analysts concluding the electorate long ago coalesced into “Trump” & “anti-Trump” factions) but the indications are she may have been remarkably effective in persuading to vote those who may not otherwise have bothered, the assumption being most of these converts to participation will follow her lead and it’s long been understood that to win elections in the US, the theory is simple: get those who don’t vote to vote for you.  In practice, that has been difficult to achieve at scale (the best executions in recent years by the campaign teams of George W Bush (George XLIII, b 1946; US president 2001-2009) in 2004 and Barack Obama (b 1961; US president 2009-2017) in 2008.

However, in including a custom URL which directed people to vote.gov where they could register to vote produced a spike in voter registration, the US General Services Administration (GSA) revealing an “unprecedented” 338,000-odd unique visits to their portal in the hours after Ms Swift’s post.  Although the “shape” of the hits isn’t known, most seem to be assuming that (as well as some childless cat ladies), those who may be voting for the first time will tend to be (1) young and (2) female, reflecting the collective profile of Ms Swift’s “Swifties”.  They are the demographic the Democratic Party wants.  The GSA called it the “Swift effect” and added that while in the past there had been events which produced smaller spikes, they were brief in duration unlike the Swifties woh for days kept up the traffic, the aggregate numbers dwarfing even the “intensity and enthusiasm” in the wake of the US Supreme Court (SCOTUS) overturning Roe v Wade (1973) prior to the 2022 mid-term congressional elections.

In an interview with JD Vance, Fox News asked what he thought might be the significance of Ms Swift mobilizing the childless cat lady vote and he responded: “We admire Taylor Swift’s music. But I don’t think most Americans, whether they like her music, or are fans of hers or not, are going to be influenced by a billionaire celebrity who I think is fundamentally disconnected from the interests and problems of most people.  When grocery prices go up by 20 per cent, it hurts most Americans. It doesn’t hurt Taylor Swift. When housing prices become unaffordable, it doesn’t affect Taylor Swift, or any other billionaire.”  Fox News choose not to pursue the matter of whether self-described “billionaire celebrity” Donald Trump could be said to be “…fundamentally disconnected from the interests and problems of most people.”

In “damage-limitation” mode, the Trump campaign mobilized generative AI in an attempt to re-capture the childless cat lady vote.  After the debate, Mr Trump had added geese to the alleged diet of Springfield’s Haitian residents.

Mr Trump may have himself to blame for Ms Swift’s annoying endorsement because he’d earlier posted fake, AI-generated images on his social media platform, Truth Social, suggesting she’d urged her the Swifties to vote for him.  Such things were of course not foreseen by the visionary AI (artificial intelligence) researchers of the 1950s, the genie is out of the bottle and given that upholding the “freedom of speech” guaranteed by the First Amendment to the constitution is one of the few things on which the SCOTUS factions agree, the genie is not going back.

The meme-makers have really taken to generative AI.

So while generative AI doesn’t allow mean the meme makers can suddenly create images once impossible, it does mean they can be produced by those without artistic skills or specialized resources and the whole matter of the culinary preferences of Haitians in Ohio is another blow for the state.  It was only in May 2024 that a number of schools in issued a ban on Gen Alpha slang terms including:

Ohio: It means “bad” with all that implies (dull, boring, ugly, poor etc).  Because of the way language evolves, it may also come to mean “people who eat pet cats & dogs”.  The implication is it’s embarrassing to be from Ohio.

Skibidi: A reference to a viral meme of a person’s head coming out of a toilet; it implies the subject so described is “weird”.

Sigma: Unrelated to the 18^th letter of the Greek alphabet, it’s been re-purposed as a rung on the male social hierarchy somewhat below the “alpha-male”.

Rizz: This one has a respectable pedigree, being the the Oxford English Dictionary’s (OED) 2023 word of the year.  It’s said technically to be a “Gen Z word”, short for “charisma”.  It has been banned because Gen Alpha like to use it in the negative (ie “lacking rizz”; “no rizz” etc).

Mewing: A retort or exclamation used to interrupt someone who is complaining about something trivial.  Gen Alpha are using it whenever their teachers say something they prefer not discuss.

Gyatt: A woman with a big butt, said originally based on the expression “goddam your ass thick.”

Bussin’: “Good, delicious, high quality” etc.

Baddie: A tough, bolshie girl who “doesn’t take shit form no one”.  It’s a similar adaptation of meaning to a term like “filth” which means “very attractive”.