Veavage

Veavage (pronounced vee-vig)

(1) The expanse of bare skin a woman displays when wearing a dress (or top) with a neckline cut in a deep (often called plunging) “V”, the vertex (the bottom junction where the two diagonal strokes meet) typically reaching the midriff but the lines can intersect as low as the waist or even the hipline.  As a design, it’s the familiar “V-neckline” taken to its logical conclusion although much the same can be achieved with what technically are “scalloped necklines” or “U-plunges”.

(2) As “veavage dress”, “veavage top” etc, a garment so designed.

2026 (2010 for an earlier, now extinct purpose): A portmanteau word, the construct being ve(e) + (cle)avage.  In English, vee had a long history as an illustration of the pronunciation for the letter “V” but it was in US English in the mid-1860s it began widely to be used in building, architecture and engineering to describe various structures, components or configurations.  Because of the attractive properties of triangles, the “V-shape” would for millennia have been part of the man-made environment (indeed, it exists in botany, animals and geology) but the form “vee” appears in this context to have been well documented only from the mid-nineteenth century and use as a direct substitute for the Latin script letter “V/v” is documented from 1869.  In internal combustion engines, “vee” seems first used of piston engines in this configuration by 1915 although the first known V-twin was built in 1889 and the first V8 in 1903.  Although common as a descriptor of shapes or physical objects, the more abstract re-purposings included (1) a polyamorous relationship between three people, in which one person has two partners who are not themselves romantically or sexually involved and (2) in the (male) gay community, “a Vee” is a verbal shorthand for “a versatile” (one who is not exclusively “a top” (or “pitcher”) or “a “bottom” (or “catcher”) but indulges in both practices.  The coining is too recent for derived forms to have emerged but the possibilities include veavaged, veavaging and veavesque.  Veavage is a noun (and potentially a verb & adjective); the noun plural is veavages.

Of Vee

Cricket's “vee”, recommended for “high-percentage” shots.

Teevee was a respelling of the abbreviation TV (for television) so the two are synonymous but the former (with its four superfluous vowels) survived only as a “niche word”.  In the era between the early post-war years and services like YouTube and its many imitators becoming mainstream, a “teeveen” was a young person who “watched too much TV”.  In SF (sci-fi, science fiction) a three-vee was a screen able to display in three-dimensions; authors used also “3v”, “tri-v” “tri-vid”, “tri-d”, “trideo” & “tridim” and although they didn’t show quite the disdain for capitalization as later would emerge in the business of computer hardware & software, the literary preference seems to have tended to the lower case.  The humorists of the 1980s used a mix of upper and lower when creating shorthand critiques of the US cable television channel (1981) MTV (pronounced emm-tee-vee and an initialism of “Music Television”).  Claiming the channel’s programming was banal, they conjured up “eMpTyV”, “empty-vee”, “Empty-V”, “Emptyv”, “emptyV” & “eMpTy V”, all to be pronounced emp-tee-vee.  That was a variant of the technique used to produce rebus abbreviations (in structural linguistics technically a “gramogram”) such as “NRG” for “energy” or “XLR8” for “accelerate”.  All worked best when written because although non none possessed classic phonetic assimilation, sloppiness in real world use, sloppiness in pronunciation probably often rendered the sound of emm-tee-vee vs emp-tee-vee indistinguishable.  In cricket, the “vee” describes the arc of the field, forward of the batter, from cover to midwicket, in which drives classically are played (a shape better visualized as an “L” because, like many “vee” engines, the vertex is a 90^o angle) and coaches still instruct batters to “play in the vee” because that’s most productive for “high percentage” (ie more runs, fewer dismissals) shots but in the newer, shorter forms of the game, that’s now less relevant.  Whether “veagage” catches as jargon for coaches advocating “playing in the vee” remains to be seen.

Playing in the vee.  Australian cricketer Ellyse Perry (b 1990) with the trophies of the two Cricket Australia (the new name for the old Board of Control) Cricketer of the Year awards she won in 2023 (in the T20 and ODI (One Day International) categories). Note the splendid shoulder & upper-arm muscle definition.

In typography & computing, typography, a “vee” was a unit of vertical spacing, typically corresponding to the height of an ordinary line of text.  In machinery, a vee-belt (often as v-belt) was a drive-belt of reinforced rubber or other compounds which was mounted on drive wheels or pullies, the name gained from the V-shaped cross-section (some with notches which were called “toothed belts”).   “Vee Dub” was a slang term for a vehicle produced by Volkswagen (VW) and a “Vee Dubber” was a VW fan boy (some of whom were girls).  A “veejay” was the host of a television programme who presented videos, based on the earlier “DJ” (disc jockey, a radio presenter who introduced music broadcast by playing tracks from discs, a use which has survived many DJs now operating without discs).  A VJ was also a “vertical joist” which was a length of timber used as a vertical upright for structural support.  In vulgar slang, “VJ” also was a term for the vulva or vagina and the user-generated Urban Dictionary has an entry from 2010 listing “veavage” with the construct v(aginal) + (cl)eavage (ie the infamous “camel toe”) but that attracted negligible support.  A veep is “a vice-president”, a form popular use has made associated mostly with the VPOTUS (vice-president of the US).  

Of Veagage

Actor Keira Knightley (b 1985) in a classic black veavage dress, illustrating how the emphasis has shifted to skin rather than cleavage, the latter the traditional focus of the deeper “V-necklines”, things now done with “a hint”: less is more.

With due acknowledgment of the use in 2010 (documented by Urban Dictionary) which never gained traction, “veavage” is a new word but what it describes is not new though the emphasis genuinely is a variation of an old theme.  Veagage is a deeply plunging V-shaped cut in a garment which displays some of the chest & midriff down sometimes as far as the hipline although most stop at the waist.  Obviously something best worn on red carpets or for photo-shoots in controlled environments (light, surface irregularities, wind-speed & direction, crowds etc), it differs from the traditional approach to the female chest in that emphasis is on the skin rather than the breasts, the veagage look de-emphasising those glands so the cut is ideal for those able to summon much of a cleavage only with structural engineering such as a bra or Hollywood Tape (better known by the more evocative “tit-tape”).  So it can be a good, eye-catching choice for those without the anatomical advantage demanded by outfits optimized for “peak cleavage” but it has been criticized as a form of “privilege-dressing”, said to carry the whiff of “white feminism”.

Controversial and not accepted by all as something “real”, “white feminism” is said to be a fork of feminism concerned almost exclusively with concerns of white, middle-class, cisgender, heterosexual women, the problems of women not ticking those boxes ignored.  It’s thus an individualistic strain of feminism which aims to maximize one’s advantage within existing systems rather than seeking systemic reform for the collective benefit.  From there it may seem a bit of a leap to veagage as marker of political exclusion but it’s true a link can be constructed if one wishes to find such a connection (the notion of v=(c+p) (cleavage + privilege = veavage)) in that while it accommodates at least some on the spectrum of breast size, slenderness is essential and for those not genetically lucky or disciplined, there are the GLP-1 (Glucagon-like peptide-1) drugs and overwhelmingly, they remain a tool for those who are (in global terms) “rich”.  Like everything else, the frock is political.

Lindsay Lohan, Olympus Fashion Week, Bryant Park, Manhattan, February 2006.  Although Ms Lohan is more associated with the traditional use of the V-neckline, this is archetypical veavage.

Unlike some “straight-line letters” such as “W” or “X”, the letter “V” is almost always rendered with straight lines but fashion editors are more forgiving than geometers (since the time of the third century BC mathematician of Ancient Greece Euclid, the historic term for those whose primary research field was geometry) who would insist the plunging neckline of Ms Lohan’s red dress is not a “V” but a “curvilinear angle” (an angle with sides of curves rather than straight line segments).  In elementary geometry, the classic angle consists of two straight rays meeting at a vertex, whereas in a curvilinear angle the sides are arcs or other curves intersecting at a point.  In fashion, up to a certain stage, a “curvilinear angle” is still a “V-neckline” because the visual effect is so close but, as the curves become more curved, at some point the cut becomes closed to a “scallop” or “scoop” and is so described.

Model & writer Hari Nef (b 1992) in Schiaparelli.  Like the trade-off in warship design between armor & speed, less gland means more veavage so those not best suited to cleavage in a V-neckline have an alternative.

So with V-shaped necklines descending to the navel (or a little beyond) hardly a novelty given their not infrequent appearances over the last two-decades-odd, why did the word “veavage” suddenly make an appearance in 2026?  The obvious answer is of course “click-bait” but that’s not of necessity a bad thing because, in a sense, that trick is supply anticipating demand and there are aspects of the internet (which at least for now seem to have become structural) that should arouse more concern.  It’s a good word and a welcome addition to the fashion business; presumably an industry commentator noted a spike in the “deep vee” showing up on the catwalks or red carpets and, things “on trend” needing a tag, conjured up (or re-purposed) “veagage”.  The speculative link to the look becoming more prevalent because GLP-1s have rendered more women with physiques suitable for such things is intriguing but wholly impressionistic and trends anyway tend to wax and wane although, in its niche, veagage seems here to stay.

Of Cleavage

Actor Sydney Sweeney (b 1997) with a more traditional implementation of the V-neckline.  Empirically, this look is likely to remain the dominant approach although, as it has for years, the veavege will run in parallel. 

The noun cleavage seems first to have appeared in the 1805, the construct being cleave + -age.  It was used first in geology and mineralogy to describe “the tendency (of rocks or gems) to break cleanly along natural fissures” with the generalized meaning “action or state of cleaving or being cleft” emerging in the mid 1860s.  Although the artistic record confirms the popularity of the look had over the centuries come and gone in the cyclical way fashion behaves, use of “cleavage” in the sense of the “the hollow between a woman's breasts (usually when artificially supported), especially as exposed by a low-cut garment” appears not to have been seen in print prior to the use in an article in Time magazine discussing the (nominally) self-censorship codes of practice adopted (not entirely willingly) by the Hollywood film studios.  In finding a single word, Time’s editors proved good practitioners of journalistic succinctness because what they were reducing to a word had been described in the industry’s bureaucratese as “the shadowed depression dividing an actress' bosom into two distinct sections.”  Cleavage caught on although to this day the more up-market fashion glossies still hanker after the French décolletage.

Variations on a theme of Vee: Lindsay Lohan (during blonde phase) in V-neckline, V Magazine's Black and White Ball, Standard Hotel, New York City, September 2011.

Cleave was in use prior to 950 and was from the Middle English cleven, from the Old English strong verb clēofan (to split, to separate), from the Proto-West Germanic kleuban, from the Proto-Germanic kleubaną, from the primitive Indo-European glewb- (to cut, to slice).  It was a doublet of clive and cognate with the Dutch klieven, the dialectal German klieben, the Swedish klyva, the Norwegian Nynorsk kløyva; it was akin to the Ancient Greek γλύφω (glúphō) (carve) and the Classical Latin glūbere (to peel).  Given the time and place of cleave’s emergence, etymologists suspect the original sense was likely related to the handling of timber (ie to split or divide by or as if by a cutting blow, especially along a natural line of division, as the grain of wood).  The suffix -age was from the Middle English -age, from the Old French -age, from the Latin -āticum.  Cognates include the French -age, the Italian -aggio, the Portuguese -agem, the Spanish -aje & Romanian -aj.  It was used to form nouns (1) with the sense of collection or appurtenance, (2) indicating a process, action, or a result, (3) of a state or relationship, (4) indicating a place, (5) indicating a charge, toll, or fee, (6) indicating a rate & (7) of a unit of measure.  The French suffix -age was from the Middle & Old French -age, from the Latin -āticum, (greatly) extended from words like rivage and voyage.  It was used usually to form nouns with the sense of (1) "action or result of Xing" or (more rarely), "action related to X" or (2) "state of being (a or an) X".  A less common use was the formation of collective nouns.  Historically, there were many applications (family relationships, locations et al) but use has long tended to be restricted to the sense of "action of Xing".  Many older terms now have little to no connection with their most common modern uses, something particularly notable of those descended from actual Latin words (fromage, voyage et al).

Bella Hadid (b 1996, right), Cannes Film Festival, 2021.

A veavage can of course be an eye-catching billboard and the obvious stuff to advertise is jewellery (left).  Model Bella Hadid showed how it could be done with scalloped neckline, wearing a black Schiaparelli gown (cut for the purpose with an untypically wide aperture) used to frame a sculptural piece, fashioned in gilded brass to resemble an anatomical cast of the lungs’ bronchi (the paired series of cartilaginous, tube-like airways branching from the trachea into each lung, acting as the primary passage for air distribution).  However, in while in commerce a handy advertising space, those adopting a veavage seem most inclined to restrict adornments to earrings or other accessories which don't interrupt the line of skin between neck and waist, the trick being to achieve a “lengthening effect”  

Golfer and multi-media personality Paige Spiranac (b 1993).

Despite the etymological implication, a veagage is about the display of skin and is not dependent on being framed in a “V” but the point about it is the de-emphasis of the breasts (and thus the cleavage).  What Paige Spiranac wore to Sports Illustrated 60^th anniversary event could (with some strategically placed double-sided tape) be used for the purpose but technically the ensemble was a variant of the “curtain reveal” motif (in “open” mode).  Whether it would produce a veagage or a cleavage would depend on the wearer.

In the 1980s, US political scientists used the term “cross-cutting cleavages” to describe what had been revealed as a phenomenon both increasing frequency and spreading demographically and geographically.  The term referred to a social structure in which different lines of division in society intersect rather than coincide (ie groups created by one social division are mixed across the groups created by another division, instead of aligning with them).  In the West, as an identifiable trend, this likely was something that had ebbed and flowed since the decline of feudalism but in the post-war years it became of interest to political scientists because it was clearly something influencing social conflict and voting behaviour, the issue-by-issue alignment within and between sectional classifications no longer as predictable.  What had become obvious was the membership of groups in one dimension was overlapping with multiple groups in another.

Influencer Sophadophaa (she stresses : “It’s Sophia not Sophie”) in red gown with plunging vee.

Because the veagage effect is most effective when at its most 2D (two dimentional), when that’s what’s wanted, the usual approach is to have the fabric cling to the skin (with double-sided tape as required) but V-necklines can be executed differently for other outcomes; the double-sided tape is still applied but in different places.

Overlap was not new in that “coalitions of interest or concern” had long been known to be subject to these “crossovers” (especially at the margins) but in the days before big machine databases transformed this into something political parties could not merely manage but exploit, it was a genuine problem.  The more optimistic academics suggested cross-cutting cleavages operated to stabilize democracy because, with individuals simultaneously belonging to many groups (class, religion, occupation, region), the overlap prevented politics from collapsing into a series of polarized conflicts, what some called “the Balkanization of society”.  The argument was the behaviour compelled political parties to build broad coalitions across multiple groups, moderating the inherent tendency to conflict and reducing the likelihood of groups becoming the captives of extremist positions.  There may have been something in this because in the US, between the 1930s & 1980s it was those broad (notably geographical) coalitions which characterized US politics; political conflict didn’t go away but it was diffuse rather than binary.  In operation, that mid-century model was very different from Europe.  There, “cleavage theory” was a descriptive model of the way several centuries of major (and often bloody) social conflicts (cleavages) worked finally as the catalyst for state formation and industrialization.

Wonderbra New Deep Plunge Bra.

The manufacturers have for decades noted the appeal of the V-neckline and have created a vibrant market in accessories and devices.  Up to a point, the conventional cantilever method works but there are practical limits.  However, while physics can’t be fooled, optics can and what Wonderbra did for the New Deep Plunge Bra was replace the conventional fabric-covered gore with one of translucent plastic, thus creating a “one skin tone fits all” fitting.  Except on close inspection, it was close to invisible.

The West (and especially the US) is of course now in the age of “mega identity politics” and the parameters of those identities are in the effective control of a relative handful of extremists (“absolutists” or “purists” the more polite forms) who have the historically unique (in reach, immediacy and scope) platform of social media set agendas and cancel transgressors; even in groups originally created because of oppression, now routinely oppress heretics who depart from the orthodoxy.  This does not imply political parties have become “single issue” operations but substantially they are tending towards the ideologically monolithic as aggregations of what scholars have labelled “stacked identities” and the process of “purification” is not organic: within the party machines, those seeking absolute control undertaking purges, witness the gradual preponderance within the Republican Party of the MAGA (Make America Great Again) over those condemned as “pseudo conservatives”, the RINOs (Republicans in Name Only).  In the Democratic Party, identities have come to trump (the verb) all else and few now dare to raise the matter of trans-females competing in sporting competitions for women because the “trans rights” have become a litmus-paper test of adherence to orthodoxy.  So, the machinery which decades ago assembled coalitions of interest now creates tribes with much of what that word implies, political scientists sanitizing things a bit with the tag “affective polarization”.  While the cause-and-effect processes in all this were not wholly binary, it has rendered conflict now identity-based in that conflicts are between world views and way of life rather than the minutiae of policies.

Ultradeep U-Plunge.  Where the vee didn't plunge so deep, a more conventional construction could be used although many did include "clear" shoulder straps, made of the same kind of material as sometimes used for the gore.

So, whereas the national and state legislatures once thrashed things out and often managed to achieve compromises, that’s now less common because a “compromise” is seen as a “surrender” or “betrayal” and the consequences for that included being “cancelled” or “primaried”, two weaponized devices able successfully to be deployed by a remarkably small number of committed extremists.  None of this is any secret but there’s no obvious solution because the simple fix (mass active participation of the electorate (the so-called “sensible centre”) in party politics) has little appeal for either the voters or those running the party machines, both groups for their own reasons appalled by the notion.  The days are gone when the Republicans had their “moderate” faction (the so-called Rockefeller Republicans (named after Nelson Rockefeller (1908–1979; US vice president 1974-1977 and who earned immortality by having “died on the job”) and the Democrats their “Southern Conservatives” (the so-called “Dixiecrats” in the not always attractive tradition of figures like old Strom Thurmond (1902-2003; senator for South Carolina 1954-2003)).  By the 2020s, that overlap has almost completely disappeared with politics now more polarized than at any time in living memory and political scientists lament the shift but they should recall a remark in the paper Toward a More Responsible Two‑Party System (1950), published by the APSA (American Political Science Association): “The two parties do not differ enough.”  Expanding on that, the authors added: “Alternatives between the parties are defined so badly that it is often difficult to determine what the election has decided even in broadest terms.”  As a critique this came to be called the “Tweedledum & Tweedledee problem” (two characters in Through the Looking-Glass, and What Alice Found There (1871) by Lewis Carroll (pen name of Charles Lutwidge Dodgson (1832–1898)) who had different names but look the same and behave in identical ways.

Das U-boob Theorie.

Orla U-Plunge Backless Adhesive Bra in Black (left) and Salma Hayek (b 1966, right) demonstrates the uvage, Evening Standard Theatre Awards, London, November 2015.  Orla's “adhesive” is a reference to the side panels which adhere directly to the skin (using the same technology as surgical tape), allowing the bra to a achieve a “backless” effect.  Because the cut of some gowns obviously is a “U” rather than a “V”, the fashionistas might feel compelled to add “uvage” (pronounced yoo-vig, the construct being u + (clea)vage)) to the lexicon because, if the two styles appear together on the catwalk, single-word differentiation might be helpful.

Heart & wedge: Luciana Heart Cut Out Long Sleeve Mini Dress in black (left) and French content creator & author Léna Situations (Léna Mahfouf, b 1997), in Georges Hobeika (b 1962) black gown with inverted V-neckline (technically a wedge), Academy Awards ceremony, Los Angeles, March 2026.  Ms Mahfouf uses “Léna Situations” as an online pseudonym because that was the name of the fashion & lifestyle-focused blog she, as a teen-ager, created in 2012; it gained her a “brand identity” and was thus for some purposes retained in adulthood.  The blog would have seemed familiar to the members of the long defunct Situationist International because her concept was sharing fragments of her life in different “situations” which might be defined by the place, the outfit worn or what was being experienced so was thus a series of spectacles, able to be understood as individual relics of time & place or a series of narratives.  Using that model, platforms like Instagram have allowed just about everybody to become a situationist and while the original situationists would have recognized “social lives mediated by images, media & commodities”, they'd not have approved.

However, although tempting, being too specific about geometry might lead to a proliferation of terms because designers have proved inventive when shaping “cut-outs” in gowns.  A heart shape could perhaps attract “cardivage” (pronounced kar-dee-vig, the construct being cardi(ac) + (clea)vage) and an inverted vee could be called a “wedgeage” (pronounced wed-jige, the construct being wedge + (cleav)age).  In formal logic, the wedge symbol (∧) represents “AND” (the logical conjunction); in its opposite orientation (V) the symbol is called a “vee” and represents logical “OR”.  So, imposing precision may be a needless solution to a non-existent problem and the industry seems likely to continue to tolerate what Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) in 1906 called “terminological inexactitude” (used as a euphemism for the un-parliamentary “lie” and coined because in the House of Commons, Mr Speaker had long since proscribed use of  “mendacious”).  Beyond the "V", "U", "heart" and "wedge", there are more shapes so veavage seems likely to serve as a generic for all.

Charli XCX (stage-name of English singer-songwriter Charlotte Emma Aitchison (b 1992)) in a Christopher John Rogers (b 1993) white fit & flare dress with ruffled peplum, featuring a more conventional implementation of the V-neckline.

Ms Mahfouf's retention of a youthful online pseudonym is not unique, Charli XCX another example.  The star herself revealed the stage name is pronounced chahr-lee ex-cee-ex; it has no connection with Roman numerals and XCX is anyway not a standard Roman number.  XC is “90” (C minus X (100-10)) and CX is “110” (C plus X (100 +10)) but, should the need arise, XCX could be used as a code for “100”, on the model of something like the “May 35th” reference Chinese internet users, when speaking of the “Tiananmen Square Incident” of 4 June 1989, adopted in an attempt to circumvent the CCP's (Chinese Communist Party) “Great Firewall of China” censorship apparatus.  In 2015, Ms XCX revealed the text string was an element in her MSN screen name (CharliXCX92) when young (it stood for “kiss Charli kiss”) and, after appearing in the early publicity for her music, it gained critical mass so Charli XCX we still have.

In 1950, the political scientists had concluded there was “too great a degree of internal heterogeneity” in that, housing both liberal and conservative wings, the forces tended to “cancel each other out” with the consequence being party programmes which were vague and often similar, meaning voters found it hard to identify clear policy alternatives.  In a sense, that took the “science” out of “political science” and the academics didn’t like it, preferring clear battle-lines (Roundheads vs Cavaliers; democracy vs fascism and such) for without clear differences, there really was no politics; all that remained was the dreary business of management.  In retrospect, the APSA likely agrees people should be careful what they wish for and and many contemporary political scientists now argue the system has moved too far in the opposite direction, producing intense polarization and reinforcing cleavages.  Still, we may as well get used to the system because, with cleavages widening and edges hardening, most conclude it’ll likely get worse before it gets better.

Of Vee Engines

Ford FE V8 (left) and Y-Block (right). The frontal view of the FE engine illustrates both why the configuration is called a “vee” and why it would have been understandable had the 90^o engines been dubbed “L8s”.  Ford’s first OHV (overhead valve) V8 (for pick-up trucks & passenger vehicles) picked up the nickname “Y-Block” because the skirt extended to an unusually low point, the additional cast iron thus recalling the tail of the letter “Y”.

The “V” in certain engines (V4, V8, V16 etc) is a reference to the angle of the banks of the block’s cylinder banks when viewed along the line of the crankshaft and the configuration in ICE (internal combustion engines) was used within half-a-decade of the “first” automobile appearing on the roads in 1886, Wilhelm Maybach (1846-1929) and Gottlieb Daimler (1834-1900) in 1889 installing a 565 cm³ (34 cubic inch) V-twin (ie two cylinder) unit in the Daimler Stahlradwagen (steel-wheeled car).  The Stahlradwagen’s V-twin used what was, by the standards of which would follow, a very narrow angle for the vee (quoted usually a 17^o but listed also “in the 20^o class”) and over the years, “vee” engines have appeared with angles ranging between 12.5 and 180^o (while the latter may seem a contradiction in terms, the 180^o vee (e a straight line) is accepted engineering jargon).  The first V8 (1903) & V12 (1904) appeared in what was for each the “ideal vee angle” (90 & 60^o respectively), the number dictated by desire for the even firing intervals to ensure the smoothest power delivery and those pioneers set the template which has tended since to be followed although there have been many exceptions.  Of course, a V8 in a 90^o configuration really should be a “L8” but because the Maybach & Daimler V-twin had established the terminological model, regardless of the angle, such things have always been “V-something”.  

Ferrparts schematic of crankcase parts for the 365 GT4 BB's 4.4 litre (270 cubic inch) flat-12.  According to engineers, this is a "flattened vee".

That’s fine because, conceptually, there’s always a vertex but according to Ferrari, the “Flat 12” engine fitted the various iterations of the Berlinetta Boxer (1973-1974) was also a type of “vee”, despite the two banks of six being horizontally opposed (ie at 180^o); they called it a “flattened vee” which, as Euclid would have told them, there being no vertex, that means they’re describing a “straight-line segment”.  The engineers would have acknowledged the wisdom of the geometers but argued the use was an established convention in engineering to distinguish the two types of “flat” engines (those with pistons which move in and out simultaneously (on the model of a boxer’s gloves) being “boxers” and those in which the pistons move in unison being “flattened vees” or “180^o vees”.  The Ferrari website explains all this while variously and cheerfully calling the engine a “flat 12”, “boxer-type” or “180^o V12”; so, take your pick.  It’s on that site the factory acknowledged the true story about how the original 365 GT4 BB (1973) picked up the “BB” designation and why “Berlinetta Boxer” was concocted as a cover story.

1930 Cadillac V16 452.

At one end of the spectrum, Lancia produced a range of what they described as “narrow-angle” small-displacement V4s and that was apt because the vee was set at 12.5^o, the compactness of the jewel-like power-plant permitting outstanding packaging efficiency.  Less obviously efficient was Cadillac which, for a brief, shining moment, made a 452 cubic inch (7.4 litre) V16 with the two banks eight arrayed in a 45^o vee; that made it a photogenic piece of machinery but it had the misfortune of being introduced in 1930, right at the onset of the Great Depression and although an encouraging 2,500 left the line in the first year of production, demand collapsed and it was only for reasons of prestige GM (General Motors) kept it in the catalogue.  By the time it was withdrawn from sale in 1938, not even a further 1400 had been ordered.  It was in that year replaced by a technically less intriguing 431 cubic inch (7.1 litre) V16 which, built with a 135^o vee, was even less successful, a reported 516 engines leaving the plant although it’s believed only 499 were installed in rolling chassis.  Also with a  vee was the most charismatic V16 of all, the BRM V16 (1947-1955) which was one of those “glorious failures” at which the British are so adept but no grand prix car since has sounded so good.

Factory cutaway diagram of Daimler-Benz DB 605 Inverted V12 as fitted to Messerschmitt Bf-109.

The DB 60X series was literally “an upside-down V12” but it was regarded thus only because the convention had been to mount them in the still familiar aspect.  Equipped with a dry-sump and direct fuel-injection, the angle assumed in flight made little difference to the engine, unlike the early Allied aero-engines which were carburetor-fed.  In combat, that was a great advantage for the German pilots who were fortunate the British didn't accept a spy's offer to supply them with a stolen example of the vital DB fuel pump.  As it was, the RAF (Royal Air Force) had to wait until Bendex developed a "pressurized carburetor" (a type of throttle-body fuel-injection) although the stop-gap "fix" which proved a remarkably effective partial amelioration was "Miss Shilling's orifice".   

In the first half of the twentieth century, the V12 engine held great appeal for the designers of military aircraft because the layout solved several critical aerodynamic and mechanical problems which would have remained insurmountable (and probably exacerbated) had the traditional in-line engines been further extended or enlargedused.  More cylinders meant more power and this the V12s achieved without the excessive length (and thus the dreaded “crankshaft flex”) which would have been suffered by an in-line 12.  The virtues the designers sought were (1) robustness, (2) lightness, (3) power and (4) compactness, the quest always for a better power-to-weight ratio and for this the V12 proved the “sweet-spot”.  The British industry in the inter-war years developed many V12 aero-engines (notably the Rolls-Royce Merlin which became famous by powering all the early Supermarine Spitfires) but because the Germans didn’t return to military aviation until the mid-1930s, they had the advantage of working on a “clean sheet of paper”, one of their many innovations being the “inverted V12”, the most numerous the Daimler-Benz DB 600 series.  In these, the crankshaft was above the cylinders so the cylinder banks pointed downward and this offered several advantages including (1) improved pilot visibility, (2) greater propeller ground clearance (meaning also the larger propellers became possible without needing longer landing gear), (3) easier access to accessories (fuel pumps, magnetos and such at atop, meaning mechanics could fix or replace components more quickly), (4) the fitting of a Motorkanone (a cannon firing through the propeller hub) became viable (5) shorter exhaust stacks and (5) the plumbing for the advanced MFI (mechanical fuel injection) system was both simplified and made more accessible.

Exhaust stubs of left-hand bank of a BRM V16.

Like the DB inverted V12s, some of the BRM V16 had low-mounted exhaust stubs but whether the flow of the gasses had any effect on aerodynamics was never studied although, the breathing must have been efficient because the 1.5 litre (91 cubic inch) V16 could at 12,000 rpm generate up to 600 HP.  At full cry it produced the most glorious sound ever heard in Formula One but unfortunately it was at the threshold of pain for those standing close so the system was revised to use a pair of long "dump pipes".

Almost as a footnote, the German designers noted they were able also to exploit the location of the stubs to gain unanticipated benefits from the path of the inverted V12’s exhaust thrust and cowling flow.  It’s overstating things to call it a “jet thrust” effect but that’s how it can be visualized, high-velocity exhaust gases exiting the stacks producing a small rearward thrust component and the engineers experimented to find the optimum length and angle, calculating the “effective thrust” at between 50–150 lb (220–670 N) depending on the power setting and throttle used.  In real-world conditions, this translated into perhaps an additional 25-odd horsepower which may not sound significant in engines generating over a thousand but in combat, it could be the difference between life and death.  Additionally, the aeronautical engineers used an aspect of fluid dynamics to improve the “boundary-layer management” along the cowling (ie using the hot, high-energy exhaust stream flowing along the sides of the cowling to “energize” the boundary layer of air "attached" to the fuselage surface).  What this did was slightly delay any flow separation, reducing “draw” and providing a better flow over the wing’s critical root area.  The differences were slight and subtle but again, in combat happening at altitude, at hundred of mph, inches and seconds matter so it could be the difference between life and death.

Superbird

Superbird (pronounced soo-per-burd)

(1) A single-season (1970) version of the Plymouth Road Runner with certain aerodynamic enhancements, built to fulfil homologation requirements for use in competition.

(2) A one-off Falcon XA GT built by Ford Australia for the motor show circuit in 1973.

(3) A series of 700-odd XA Falcon Hardtops (RPO77) built by Ford Australia in 1973.

1969: The construct was super + bird.  The Middle English super was a re-purposing of the prefix super-, from the Latin super, from the Proto-Italic super, from the primitive Indo-European upér (over, above) and cognate with the Ancient Greek ὑπέρ (hupér).  In this context, it was used as an adjective suggesting “excellent quality, better than usual; wonderful; awesome, excellent etc.  Bird was from the Middle English bird & brid, from the Old English bridd (chick, fledgling, chicken).  The origin was a term used of birds that could not fly (chicks, fledglings, chickens) as opposed to the Old English fugol (from which English gained the modern “fowl”) which was the general term for “flying birds”.  From the earlt to mid-fourteenth century, “bird” increasingly supplanted “fowl” as the most common term.  Superbird is a noun; the noun plural is Superbirds and an initial capital is appropriate for all (standard) uses because Superbird is a product name.  If used as hoc for some other purposes, it should probably be without the initial capital.

Of super- and supra-

The super- prefix was a learned borrowing of the Latin super-, the prefix an adaptation of super, from the Proto-Italic super, from the primitive Indo-European upér (over, above) and cognate with the Ancient Greek ὑπέρ (hupér).  It was used to create forms conveying variously (1) an enhanced sense of inclusiveness, (2) beyond, over or upon (the latter notable in anatomy where the a super-something indicates it's "located above"), (3) greater than (in quantity), (4) exceptionally or unusually large, (5) superior in title or status (sometimes clipped to "super"), (6) of greater power or potency, (7) intensely, extremely or exceptional and (8) of supersymmetry (in physics).  The standard antonym was “sub” and the synonyms are listed usually as “on-, en-, epi-, supra-, sur-, ultra- and hyper-” but both “ultra” and “hyper-” have in some applications been used to suggest a quality beyond that implied by the “super-” prefix.  In English, there are more than a thousand words formed with the super- prefix.  The supra- prefix was a learned borrowing from the Latin suprā-, the prefix an adaptation of the preposition suprā, from the Old Latin suprād & superā, from the Proto-Italic superād and cognate with the Umbrian subra.  It was used originally to create forms conveying variously (1) above, over, beyond, (2) greater than; transcending and (3) above, over, on top (in anatomy thus directly synonymous with super) but in modern use supra- tends to be differentiated in that while it can still be used to suggest “an enhanced quality or quantity”, it’s now more common for it to denote physical position or placement in spatial terms.

Superbirds of the northern & southern hemispheres

1969 Dodge Daytona (red) & 1970 Plymouth Road Runner Superbird (blue).

The Plymouth Superbird was a "homologation special" built only for the 1970 model year.  By the mid-1950s, various race categories sanctioned by NASCAR (National Association for Stock Car Auto Racing) had become popular with both competitors and audiences, something which induced the manufacturers, more or less openly, to provide resources to the teams running their products.  This had started modestly enough with the supply of parts and technical assistance but so tied up with prestige did success become that some created competition departments and, officially and not, ran teams or provided so much financial support that effectively they functioned as factory operations.  NASCAR had begun as a "stock" car series in the literal sense that the first cars used were "showroom stock" with only minimal modifications but that didn't last long, cheating soon rife and in the interests of spectacle (ie higher speeds and thus more crashes), certain "performance enhancements" were permitted although the rules were always intended to maintain the original spirit of using cars which were "close" to those sold from the showroom floor.

Lindsay Lohan's artwork for her cover of Anything (originally on the album The High Road (2006) by JoJo (stage name of Joanna Levesque (b 1990)).

Despite NASCAR's efforts, the cheating didn't stop although the teams became more adept in its practice and one model produced by Chrysler's Dodge division typified the way manufactures worked within the homologation rules to game the system.  The rules (having to build and sell a minimum number of a certain model in that specification) had been intended to restrict the use of cars to “volume production” models available to the general public but in 1956 Dodge did a special run of what it called the D-500 (an allusion to the number which had to built to be “legal” under NASCAR regulations).  Finding a loophole in the interpretation of the word “option” the D-500 appeared in the showrooms with a V8 rated at a then impressive 260 HP (horsepower).  Distinguished by crossed-flag “500” emblems on the hood (bonnet) and trunk (boot) lid, the model was Dodge’s high-performance offering for the season and had things been left at that, it wouldn't have been in any way exceptional.

Lindsay Lohan, as a superbird: generative AI (artificial intelligence) rendering by Stable Diffusion.

The trickery however lay in the option list, knowledgeable buyers able to "tick the box" for the D-500-1 (or DASH-1) option, which made one's D-500 close to race-ready and, to ensure eligibility in NASCAR’s various competitions, it could be ordered as a two-door sedan, hardtop or convertible.  In its default configuration with dual four-barrel carburetors, the D-500-1's 315 cubic inch (5.2 litre) V8 thought to produce around 285 HP but more significant was the inclusion of heavy-duty suspension and braking components, more valuable on the circuits than additional power.  It was a successful endeavour which both triggered an "arms race" between the manufacturers and intensified the ongoing battle with the NASCAR regulators who did not wish to see their series transformed into something contested by specialized racing cars which bore only a superficial resemblance to the “showroom stock”.  Well before the 2020s, it was obvious NASCAR had surrendered to the inevitable but more than a decade, the battle raged.

Evening (The Fall of Day) (1869–1870), charcoal, crayon), oil & graphite on canvas by English-born US artist William Rimmer (1816–1879), Museum of Fine Arts Boston, Massachusetts.

That someone ran a Stable Diffusion prompt to depict Lindsay Lohan with wings is in the long tradition of winged humans, something in the imagination at least since the tale of Ικαρος (Icarus) was told in the mythology of Antiquity.  In the best-known version, Icarus was the son of Daedalus and one of Minos' slaves called Naucrate and it was when Daedalus explained to Ariadne how Theseus could find a way to escape the Labyrinth, so enraged was Minos he imprisoned Daedalus and his son in the structure.  Undeterred, Daedalus took fallen feathers and fashioned wings for them both, applying wax to fix them to their shoulders; a cautious parent, Daedalus warned Icarus to fly neither too close to the ground nor too near the sun.  Icarus however was headstrong and, finding the power of flight intoxicating, soared higher and higher until he was so close to the sun the heat melted the wax, disintegrating his wings; no longer a superbird, he fell into the sea around the island of Samos and drowned.  As a tribute, the sun god Helios called the body of water the Ικάριο Πέλαγος (Ikario Pelagos) (Icarian Sea), the name still used of the stretches of the Aegean between the Cyclades and Asia Minor (the modern-day Türkiye Cumhuriyeti (Republic of Türkiye, still often referred to as Turkey)).  Other versions from Antiquity have him drowning in nautical accidents but generally his name is used as a cautionary tale about the consequences of not heeding the advice of those who know better although, curiously, there’s also the odd reference to him having invented woodwork and carpentry.  In Rimmer’s evocative drawing, the model has always been presumed to be the doomed Icarus but the artist may also have had in mind the fallen angel Lucifer, the imagery of a prideful descent perhaps influenced by John Milton’s (1608–1674) Paradise Lost (1667) or Dante Alighieri’s (circa 1265–1321) Divina Commedia (Divine Comedy (circa 1310-1321)).

LP (long playing) album label for Led Zeppelin’s Presence (1976), issued by Atlantic Recording Corporation on the Swansong label.

The English graphic art production house Hipgnosis (best known for album covers which were (in the pre-CD (compact disc) era) for a quarter century-odd a vibrant part of the pop-art world) used Rimmer’s Evening as a model for the logo of Swan Song Records, set up in 1974 by the English band Led Zeppelin (1968-1974) after the expiration of their distribution contract with Atlantic Records (which anyway handled the distribution of Swan Song’s products).  The idea was to combine the imagery of Rimmer with the wings of a white swan and the notion of “songs”.  At the time, the popular music business substantially was controlled by the major labels and Swan Song was one of a number of (usually short-lived) labels created in an attempt to give musicians who could not secure a recording contract a way of having their output reach audiences.  Although the label remains active for the purposes of re-issuing older material, after the surviving members of Led Zeppelin disbanded in 1980, there were only spasmodic releases until in 1983 it was announced active operations would cease and no new contracts would be executed.

1970 Plymouth Superbird (left) and 1969 Dodge Daytona (right). Despite the obvious conceptual and visual similarities, it's when two are seen in close proximity (especially in profile) that the differences become more obvious, the Superbird's nose-cone less pointed, the rear wing higher with a rake more acute.  

By 1969, NASCAR's regulators had fine-tuned their rules restricting engine power and, further to "equalize" things, had mandated minimum weights.  Scope for innovation was thus limited so manufacturers turned to the then less policed field of aerodynamics, ushering what came to be known as the "aero-cars" and it was an era when the discipline had become suddenly fashionable, wings and spoilers sprouting on the cars used in Formula One and the Can-Am (the wonderful series for (Group 7) unlimited displacement sports cars) although initially, Chrysler's approach had been a modest "tweaking" rather than a radical alteration of the lines.  When the aerodynamics of the sleek-looking 1968 Charger proved to be unexpectedly inefficient, Dodge for 1969 modified the most suspect areas at the front and rear, "smoothing out" the air-flow and labelling the result the "Charger 500" in a nod to the NASCAR homologation rules which demanded for eligibility the production of 500 mechanically identical cars.  However, unlike the quite subtle modifications which proved so successful for Ford’s Torino Talladega and Mercury’s Cyclone Spoiler, what was done to created the 500 did not resolve the issues so production ceased after 392 were built.  Dodge solved the problem of the missing 108 needed for homologation purposes by subsequently introducing a different "Charger 500" which was just a trim level and nothing to do with homologation but, honor apparently satisfied on both sides, NASCAR turned to the telescope the same blind eye chosen when it became clear Ford with the Talladega and Cyclone Spoiler had also "bent the rules" a bit.

The rear wings (like the nosecone, the units on the Daytona and Superbird were not interchangeable) genuinely were there for the aerodynamic advantage they conferred but there were possibilities for repurposing.  Most of the photographs (left) of “washing hanging out to dry” from a wing were staged for comic effect but, between events, racing drivers really would use the structure as a place to air sweaty race overalls while for photographers, amateurs and professionals alike, the wings also proved an irresistible prop which could be adorned with decorative young ladies.  Had OnlyFans existed in the era, it can be guaranteed some content providers would have been juxtaposed against a Superbird’s wing.

Not discouraged by the 500's aerodynamic recalcitrance, Dodge recruited engineers from Chrysler's aerospace & missile division (which was being shuttered because Richard Nixon's (1913-1994; US VPOTUS 1953-1961 & POTUS 1969-1974) détente era had arrived and the US & Soviet Union were beginning their arms-reduction programmes) and quickly created the Daytona, adding to the 500 a protruding nosecone and high wing at the rear.  As successful on the track as the scale-models had been in the wind-tunnel, this time the required 500 really were built (a reported 503 leaving the line).  Not best-pleased, NASCAR responded by again moving the goalposts, requiring manufacturers to build one example of each vehicle for at least half their registered dealers (exclusive or shared) so, there at the time being a reported 3832 franchised Plymouth dealers in the US, duly the company built a reported 1935 Road Runner Superbirds (although NASCAR apparently stopped counting once they'd verified the existence of the 1920 which satisfied their rules).  It was an exercise probably more expensive for Plymouth than Dodge because it's believed neither division made any profit on their "homologation cars" and some claim each was invoiced to dealers at a loss.  Now more unhappy than ever, NASCAR lawyered-up and drafted rules which included restricting the aero cars to an engine displacement of 5.0 litre (305 cubic inch) while permitting the rest of the field to run the full 7.0 litres (427 cubic inch); this rendered the aero-cars uncompetitive and their brief, shining moment ended.

Blondes have more fun: Emelia Hartford (b 1993) and her 1970 Plymouth Superbird at the Goodyear San Angelo Proving Grounds.  Before her restoration efforts, it had for 30 years sat neglected.

The estimable Emelia Hartford both builds and races cars and in 2025 she took a fully-restored NASCAR race Superbird to the high-speed test track at Goodyear’s San Angelo Proving Grounds facility in Texas.  Although in 1970 the boffins at Chrysler had studied their slide-rules and calculated that, in NASCAR-spec, a Superbird could not, even under ideal conditions, achieve 220 mph (354 km/h), it was an age of empiricists and nobody would be convinced until the rubber hit the road.  The numbers really did come from slide-rules and pencil & paper because, although engineers were by then using computers (they took up entire rooms), for many calculations, the old ways produced results more quickly.  Ms Hartford has a presence on YouTube and among her viewers must be some of Goodyear’s staff because somewhere in the corporate memory was jogged the recollection of the day, all those years ago, when a NASCAR Superbird had not quite hit the 220 mph mark.  Goodyear thus extended Ms Hartford an invitation to the proving grounds to see if it really was possible; it transpired the slide-rule operators had, more than a half century earlier, been right, the restored Superbird achieving 211 mph (340 km/h).

1969 Ford Torino Sportsroof (left), 1969 Ford Torino Talladega (centre) and 1970 Ford Torino Sportsroof (left).  What Ford did for its aero cars was much less dramatic than what Chrysler's missile engineers concocted but the modifications proved remarkable effective.  The 1970 Torino (the design language of which Ford Australia adopted for the Falcon Hardtop (1972-1978)), although it look sleek and the racing teams were promised “specific efficiencies”, proved less slippery than the Talladega so team managers for some time continued to use the older platform.

Given more power than they had when run in NASCAR spec, the aero cars could go faster but Ford’s experiments had proved what their calculations had suggested: above 190 mph, it would take an additional 50 HP to achieve an additional 3 mph (5 km/h) but an even greater increase would be realized simply by slightly altering the shape of the nose, lowering the leading edge by about an inch (25mm).  Under the rules, it was impossible to gain 50 HP but the rhinoplasty, although at a glance imperceptible to the untrained eye, successfully delivered the improved performance of the Talladega and Cyclone Spoiler.  The point was emphasised when in 1971 one of the Daytonas just rendered unlawful by NASCAR was taken to the Bonneville Salt Flats where it was used to set 28 USAC (United States Auto Club) & FIA (Fédération Internationale de l'Automobile, the International Automobile Federation) world speed records.  Although modified to produce more power and fitted with low-drag tyres and a very tall (ie numerically low) final drive ratio, even under Bonneville’s ideal conditions, the top speeds recorded were 216.465 mph (348.367) over a flying mile and 217.368 (349.820) over a flying kilometre.  Ms Hartford's 211 mph run was thus both impressive and in line with expectations but more may have been possible because, as the NASCAR teams discovered, fitting simple "smooth" fibreglass covers atop the A-pillars delivered a precious 1 mph (1.6 km/h).

The graphic for the original Road Runner (1968, left) and the version used for the Superbird (1970, right).  The image was used under licence from Warner Brothers, as was the distinctive "meep-meep" tone of the horn (the horn button on the steering wheel actually read "beep beep"), the engineering apparently as simple as replacing the aluminium strands in the mechanism with copper windings.  The fee for the cartoon character was US$50,000 with the rights to the "beep-beep" invoiced at a further US$10,000; both proved sound investments.  

Discounted Superbird, 1970.  When new, the seriously weird looking machines often lingered on lots and deals had to be done; nobody could have anticipated what they'd become a half-century on.

So extreme in appearance were the cars (at certain angles, distinctly they were ungainly) they proved at the time sometimes hard to sell and as well as being heavily discounted, some were converted back to the standard Road Runner specification by dealers anxious to get them out of the showroom (a generation on, some Volkswagen dealers resorted to the same approach after US buyers proved less attracted to the Harlequin Golfs than Europeans had been to the Harlekin Polos).  Views changed over time and they're now much sought by collectors, the record known price paid for a Superbird being US$1,650,000 for one of the 135 fitted with the 426 Street Hemi.  Despite the Superbirds having been produced in some four times the quantity of Daytonas, as collectables, they're treated as interchangeable with the determinates of price (all else being equal) being (1) engine specification (the Hemi-powered models the most desirable followed by the 6-BBL Plymouths (there were no Six-Pack Daytonas built) and then the 4 barrel 440s), (2) transmission (those with a manual gearbox attracting a premium) and (3) the usual combination of mileage, condition and originality.  Mapped on to that equation is the variable of who happens to be at an auction on any given day, something unpredictable.  That was demonstrated in August 2024 when a highly optioned Daytona in the most desirable configuration achieved US$3.36 million at Mecum’s auction in Monterey, California.

1969 Plymouth Road Runner advertisement.

The US$3.36 million achieved generated headlines on sites where such things are discussed, but what attracted the interest of amateur sociologists was the same Daytona had in May 2022 sold for US$1.3 million when offered by Mecum in an auction at the Indiana State Fairgrounds.  The US$1.3 million was at the time the highest price then paid for a Hemi Daytona (of the 503 built, only 70 were fitted with the Hemi and of those, only 22 had the four-speed manual) and the increase in value by some 250% was obviously the result of something other than the inflation rate.  The consensus was that although the internet had made just about all markets inherently global, local factors can still influence both the buyer profile and their behaviour, especially in the hothouse environment of a live auction.  Those who frequent California’s central coast between Los Angeles and San Francisco include a demographic not typically found in the mid-west and among other distinguishing characteristics there are more rich folk, able to spend US$3.36 million on a half-century old car they’ll probably never drive between purchase and a return to the auction circuit.  That’s how the collector market works, the cars now essentially the same sort of commodity as certain paintings; it's not that cars are art (although New York's MoMA (Museum of Modern Art) has a few on permanent exhibit including an early Jaguar E-Type (XKE, 1961-1974)) but the market structures and dynamics are more similar than they are different.

1970 Plymouth Hemi Superbird in TorRed over Black vinyl.  Between 2022-2025, its realized value fell by some US$1.2 million.

Still, it's a volatile market and some who “overpaid” by buying in a “peak market” have booked considerable losses when compelled to sell at a time when demand proved less buoyant.  Although the aero-cars are among the more collectable Mopars, they remain a traded commodity and about such things, all that can be guaranteed about their value is: “it will fluctuate”.  In 2025, a Hemi Superbird sold at auction for US$418,000 which, given its condition and specification, was at the lower end of expectations but in 2022, the same machine had gone over the block for US$1.65 million.  The loss booked was thus US$1.2 million-odd or around 75%, neither of those numbers encouraging for collectors and immediately, the conspiracy theorists began offering explanations involving the interplay of tax deductions, charitable donations and such.  There are of course cases where losses even greater in magnitude can be imagined; the early 1 Gb USB sticks sold for US$199.00 and were an immaculate, unused example still in its original blister pack to be offered for sale in 2026, the nominal loss would be greater than 75%.  Still, “vintage” USB sticks are not (yet) a collectable and most who buy Superbirds don’t expect to suffer depreciation.

The Buick Skylark Grand Sport which in 1965 didn't become a Superbird.

Plymouth paid Warner Brothers US$50,000 to licence the trademarked image of the bird but “Superbird” was free to use which must have been pleasing, the avian reference an allusion to the big wing at the rear.  Curiously, had Buick a half-decade earlier decided to pursue what seems in retrospect a “sales department thought bubble”, Plymouth would have had to come up with something else because in 1965 Buick did run a one-off advertisement for their new Skylark GS (Grand Sport, the marque’s well-manicured toe in the muscle car water) with the copy headed “Superbird”.  It may seem strange Buick had been tempted by the muscle car business because, by the time the rungs of Alfred P Sloan’s (1875–1966; president of General Motors (GM) 1923-1937 and Chairman of the Board 1937-1946) "Sloan ladder" were in the 1940 finalized, Buick was second only to Cadillac in the five-step GM (General Motors) corporate hierarchy with Chevrolet at the bottom, followed by Pontiac and Oldsmobile.  However, the unexpected success the year earlier of Pontiac’s GTO had proved an irresistible temptation: there were profits to be made.  As it was, Cadillac was the only GM division in the era not to sell a muscle car.

1936 Buick Century.

Debatably, the Buick Century was the "first muscle car" and although in the mid 1930s some fanciful names appeared, it's unlikely anyone within GM would have thought of "Road Runner" or "Superbird", "Century" (denoting the 100 mph (160 km/h) speed all were able to achieve) thought both distinctive and informative.  The definition of “muscle car” is by some contested with the only consensus seemingly that none accept it can encompass FWD (front-wheel-drive), despite Cadillac in 1970 rating the Eldorado's 500 cubic inch (8.2 litre) V8 at at stellar 400 HP which was 25 more than Ford claimed for the Boss 429 Mustang which used a slightly detuned racing engine.  Ford of course had reasons to under-rate the stated output of the Boss 429 but it remains an amusing comparison.  The definition most prefer is: “a big engine from a big, heavy car installed in a smaller, lighter car” and although in 1936 the improvement in the economy remained patchy (and would soon falter), Buick rang in the changes, re-naming its entire line.  The new Century was a revised revised version of the model 60, created by replacing the 233 cubic inch (3.8 litre) straight eight with the 320 cubic inch (5.2 litre) unit from the longer, heavier Roadmaster.  Putting big engines into small cars was nothing new and during the interwar years some had taken the idea to extremes, using huge aero-engines, but those tended to be one-offs for racing or LSR (land speed record) attempts.  In Europe, (slightly) larger engines were sometimes substituted and British manufacturers often put six cylinder power-plants where once there had been a four but their quest was usually for smoothness and refinement rather than outright speed and the Century was really the first time a major manufacturer had used the concept in series production.  Many now acknowledge the Century as the LCA (last common ancestor) of the muscle cars which in the 1960s came to define the genre.

1970 Buick GSX 455 Stage 1.  It was available only in two colors and of the 678 built, 491 were Saturn Yellow and 197 Apollo White, the names topical because the Apollo moon missions of the era missions were launched using Saturn V rockets.

The model which in 1965 Buick seemingly flirted with promoting as the “Superbird” was the Skylark Grand Sport, built on the corporate intermediate A-Body shared with Chevrolet, Pontiac & Oldsmobile.  In its first season the Grand Sport was an option rather than a model and it used the 401 cubic inch (6.6 litre) Buick “Nailhead” V8 which technically violated GM’s corporate edict placing a 400 cubic inch displacement limit on engines in intermediates but this was “worked around” by “rounding down” to 400 for purposes of documentation and for that there was a (sort of) precedent; earlier Pontiac’s 336 cubic inch (5.5 litre) V8 contravened another GM rule and PMD (Pontiac Motor Division) solved that problem by claiming the capacity was really 326 (5.3) with the GM board again turning a blind eye for as long as it took for the foundry to organize the downsizing.  The Grand Sport option proved a success and for 1967 the package was elevated to a model as the GS 400, Buick’s new big-block engine a genuine 400 cid (there were also small-block Skylark GSs appropriately labelled GS 340 and later GS 350) and on the sales charts it continued to perform well, but, being a Buick, its appearance was more restrained than the muscle cars from the competition (including those from other GM divisions) so it tended to be overshadowed.  In 1968, that began to changed when the “Stage 1” option was introduced as a dealer-installed option.  What this did was increase power and torque, optimizing the delivery of both for quarter-mile (402 m) sprints down drag strips and as a proof-of-concept exercise (in terms of market demand), it worked and in 1969 the Stage 1 package appeared on the factory’s official option list.  When tested, it performed (on the drag strip) so well it was obvious the official output numbers were under-stated but things really clicked the next year when Buick enlarged the V8 to 455 cubic inches (7.5 litre), delivering 510 lb⋅ft (691 Nm) of torque, the highest rating in the industry.  It's often claimed Detroit wouldn't top this until the second generation Dodge Viper (ZB I, 2003-2006) debuted with its V10 enlarged to 506 cubic inches (8.3 litres) but the early 472 (1968) & 500 (1970) cubic inch (7.7 & 8.2 litre) Cadillac V8s were rated respectively at 525 lb⋅ft (712 Nm) & 550 lb⋅ft (746 Nm).

1970 Buick GSX brochure.

Buick in 1970 made available the GSX “Performance and Handling Package” which added a hefty US$1,100 to the GS 455’s base price US$3,098, a factor in it attracting only 678 buyers, 400 of whom ordered the “Stage 1” option.  In this context, use of the word “stage” was unusual but, like the color choices, that too was an allusion to the space program, the big Saturn V rockets divided into “stages”.  Although Buick buyers had for years overwhelmingly purchased cars with automatic transmission, the GSX was a Buick of a different flavor and this was reflected 199 of them being sold with the optional four-manual; clearly the GSX was attracting the much sought “conquest buyers” (ie those who usually purchased another brand).  Presumably, whether or not “conquests” most buyers presumably were content because the straight-line performance was impressive; while the GSX didn't possess the ability of genuine race-bred engines like the Chrysler Street Hemi, Ford Boss 429 or the most lusty of the big-block Chevrolets effortlessly to top 140 mph (225 km/h), on the drag strip, the combination of the prodigious low-speed torque and relatively light weight meant it could be a match for just about anything.  The use of “Stage 1” of course implied there would be at least a “Stage 2” (a la Pontiac’s Ram Air II, III etc) but the world was changing and only a handful of "Stage 2" components were assembled and shipped to dealers.  While both the GSX and Stage 1 would live until 1972, 1970 would be peak Buick muscle.

1967 Dodge Coronet R/T advertisement.

Another footnote to the tale is that in 1967, months before Plymouth released the Road Runner, Dodge (Plymouth’s corporate stable-mate) published an advertisement for the Coronet R/T (Road/Track) which must have been ticked off by the legal department because cleverly it included the words “road” and “runner” arranged in such as way a viewer would read them as “Road Runner” without them appearing in a form which might have attracted a C&D (cease & desist letter) from Warner Brothers.  Obviously, the tie-in with Road/Track was the idea of a machine suited both to street and competition use and the agency must have congratulated themselves but the satisfaction would have been brief because within hours of the advertisement appearing in magazines on newsstands, Chrysler’s corporate marketing division instructed Dodge to “pull the campaign”.  By then, Plymouth’s plans for the surprise release in a few months of the appropriately licensed “Road Runner” were well advanced and they didn’t want any thunder stolen.  The Dodge advertisement remained a one-off but the division must have wished they’d thought of using “Road Runner” themselves because the Super Bee (their later take on the Road Runner's "stripped down, low cost" concept) only ever sold a quarter of the volume of Plymouth’s original; it pays to be first but a flaky name like “Super Bee” can’t have helped.  Subsequently, the names Road Runner & Roadrunner (the latter which, without the initial capital, is the taxonomic term for the bird (genus Geococcyx and known also as chaparral birds or chaparral cocks) Warner Brothers' Wile E. Coyote could never quite catch) have been used for products as varied as a Leyland truck, sports teams, computer hardware & software and a number of publications.

Don't mess with popular and respected birds.

However, just because Chrysler’s lawyers dotted the i's and crossed the t's with Warner Brothers didn’t mean their involvement with the Plymouth Road Runner was done.  Shortly after the Road Runner was released late in 1967, the corporate office became aware “...certain Chrysler-Plymouth Division dealers in the Southwest [were] using live Roadrunner birds in local sales promotions and offering cash rewards for the capture of live specimens.”  That would at the time have seemed to dealers just a clever marketing gimmick but consulted, the legal department determined it was “...against Federal Law to hunt, capture kill, sell or offer to purchase a nonautomotive Roadrunner.”  Further to clarify, it was added Roadrunners were “…none-game birds classified as national resources and protected by Federal and International law.”  Who knew?  In the C&D letter Chrysler-Plymouth's public relations manager circulated to all dealers, the cultural significance was also mentioned, the Roadrunner described as a “...popular and respected bird... particularly in New Mexico where it is honored as the state's official bird.”  Accordingly, the corporate directive banned “...any future use of live Roadrunners in promotional activities.”

1970 Plymouth Road Runner with a Warner Brothers' interpretation of the genus Geococcyx in fibreglass.

So using live examples of the “popular and respected bird” was out but the marketing department wasn’t deterred and for promotional purposes later arranged production in fibreglass of large representations of the cartoon bird, designed to emerge, grinning and wide-eyed through the hood (bonnet) scoop which Chrysler called the “air-grabber” because it did what it said on the tin: funnelled desirable cold air straight to the induction system.  While "air grabber" might seem a bit brutish, it was that sort of car and in 1970 Plymouth briefly had called a variant of the idea the "Incredible Quivering Exposed Cold Air Grabber" but that improbable moniker didn't last much beyond an appearance in an early brochure (I.Q.E.C.A.G. one of history's less mnemonic initializms) and the hardware has only ever been known as the "shaker".  Being advertising, the large fibreglass birds owed much to the Warner Brothers depiction of the creature and little to how evolution had produced genus Geococcyx.  Some of the fibreglass promotional props survived to be exhibited protruding through a Road Runners air-grabber and die-cast models of the ensemble (car plus “popular and respected bird”) sometimes are available.

Australia's Ford Falcon Superbirds

1973 Ford XA Falcon GT Superbird, built for the show circuit and first shown at the Melbourne Motor Show in March 1973. 

Based on the then-current XA Falcon GT Hardtop, Ford Australia’s original Superbird was a one-off created for display at the 1973 Sydney and Melbourne Motor Shows, the purpose of the thing to distract attention from Holden’s new, four-door HQ Monaro model, a range added after the previous year’s limited production SS had generated sufficient sales for the “proof-of-concept” to be judged a success.  Such tactics are not unusual in commerce and Ford was responding to the Holden’s earlier release of the SS being timed deliberately to steal the thunder expected to be generated by the debut of the Falcon Hardtop.  Despite the SS in 1972 being so successful a second batch was needed to meet demand, for some reason GMH (General Motors Holden's) decided that when added as a regular-production model, it would use the "Monaro GTS" name which, since 1968, had been used exclusively of two-door hardtop coupés.  So, despite Chevrolet in the US having for a decade built an enviable "brand recognition" for the SS badge and the success of its own SS in 1972, Holden opted not to take advantage of the new model inheriting the aura and instead diluted the value of the Monaro brand.  Even at the time it seemed a strange choice and tellingly, within a few years, after production of the Monaro coupés ended, the four door models were renamed simply "GTS".       

1973 Ford XA Falcon GT Superbird with model in ankle-length, sleeveless floral sheath maxi dress.  The model was Jill Goodall (b 1952) who in the 1970s appeared on the covers of Australian fashion magazines and in television & print advertising.  She worked also as an actor, including a role as a “harem girl” in the James Bond film The Spy Who Loved Me (1977).

Although it featured a new wool fabric (described in the press-kit as a "rough-blend") for the upholstery and a power-steering system with the rim-effort increased from 4 to 8 lbs (1.8 to 3.6 kg), mechanically, the Superbird show car was something of a “parts-bin special” in that it differed from a standard GT Hardtop mostly in the use of some of the components orphaned when the run of 250-odd (Phase 4) Falcon GTHOs in 1972 was cancelled after a Sydney tabloid newspaper had stirred a moral panic with one of their typically squalid and untruthful stories about the “160 mph [258 km/h] supercars” which soon would be sold to males aged 17-25 (always a suspect demographic in the eyes of a tabloid editor).  Apparently, it was a “slow news day” so the story got moved from the sports section at the back to the front page where the headline spooked the politicians who demanded manufacturers not proceed with the limited-production specials which existed only to satisfy the homologation rules for competition.  Resisting for only a few days, the manufacturers complied and within a week the nation’s regulatory body for motor sport announced the end of “series-production” racing; subsequently, the "production" cars used on the track would no longer need to be so closely related to those available in showrooms.

Ms Goodall with 1973 Ford XA Falcon GT Superbird.  The XA Hardtop's styling motifs were borrowed from the second generation Ford (US) Torino (1970-1971), a machine which, like the 1968 Dodge Charger, looked slippery but, when used at speed on the ovals, was found to induce rather more drag than had been hoped.  Although one German race-driver noted some "chassis flex" in the pillarless coupé, the Australian car's aerodynamics proved sound and the cars were stable on the circuits.  Contemporary tests of the road cars noted the XA GT Hardtop's top speed being some 8 mph (13 km/h) higher than an identically configured sedan, the gain attributed to (1) the reduced frontal area (the hardtop's roofline 2 inches (50 mm) than the sedan) and (2) the efficiency of the air flow over and around the rear section.  

The Falcon GT Superbird displayed at the motor shows in 1973 was a harbinger in that it proved something a “trial run” for future ventures in which parts intended solely for racing would be added to a sufficient number of vehicles sold (almost surreptitiously) to the public to homologate them for use on the circuits.  In that sense, the mechanical specification of the Superbird previewed some of what would later in the year be supplied (with a surprising amount of car-to-car variability) in RPO83 (regular production option 83) including many of the settings and parts intended for the 1972 GTHO (the genuine homologation model which would have been produced in a batch of 300-odd) such the suspension rates, a 780 cfm (cubic feet per minute) carburetor, the 15” x 7” aluminium wheels, a 36 (imperial) gallon (164 litre) fuel tank and various bits and pieces designed for greater durability under extreme (ie race track) conditions.  Cognizant of the effect the tabloid press has on politicians, none of the special runs in the immediate aftermath of the 1972 moral panic included anything which much increased performance.  However, while the details of the mechanical specification delighted the nerds, it was the large orange Superbird logo on the flanks which attracted most comment, the press-kit handed to journalists mentioning the "unique black shadows" which "highlighted its appearance".  However, although nicely done, the black shadows professionally were hand-painted and not included in the full-sized decal which became available from Ford dealers in white (part-number XA-19C 600), black (XA-19C 600 B) & orange (XA-19C 600 C) at Aus$59 which may sound reasonable but the ABS (Australian Bureau of Statistics) reports that in the March quarter, 1973, average MFTWE (male full-time weekly earnings) were Aus$102.50.  Demand for the decal in any color was subdued and it was not long available.

Toned down: 1973 Ford Falcon 500 Hardtop with RPO77 (Superbird option pack) in Polar White with Cosmic Blue accents over white vinyl.

Most who saw the Superbird probably didn’t much dwell on the mechanical intricacies, taken more by the stylized falcon which extended three-quarters the length of the car.  It was the graphic which no doubt generated publicity in a way the specification sheet never could and as an "adhesive transparancy" it could be ordered from Ford dealers but so low was the take-up rate it was decided instead to capitalize on the success of the show car by releasing a production Superbird (RPO77) with the graphic's length scaled down to a mere 18 inches (450 mm), applied to the rear quarters with an even smaller version on the glovebox lid.  In keeping with that restraint, RPO77 included only “dress-up” items and a 302 cubic inch (4.9 litre) V8 in the same mild-mannered state of tune as the versions sold to bank managers and such.  It was a much more modest machine than the Melbourne Motor Show car with its high-compression 351 (5.8) V8 so although not quite a "budgerigar in a birdcage next to a hunting falcon", the messages conveyed by the respective avian graphics were in accord with the hardware.

1973 Ford XA Falcon Superbird in the Lime Glaze & Jewell Green combo over black vinyl.  The other available color combinations were Polar white / Cosmic Blue and Yellow Fire / Walnut Glow.

Still, as a package which offered a bundle of options at an substantial discount (nominally about 11%), RPO77's cost breakdown attracted buyers and did succeed in stimulating interest in the two-door Hardtop, sales of which had proved sluggish after the initial spike in 1972.  It seems of the 750 planned, some 700 were built and that all but 200 were fitted with an automatic transmission was an indication of the target market.  In Australia, the surviving Superbirds are now advertised for six figure (Aus$) sums while the surviving three Phase 4 GTHOs (the fourth was destroyed in a rally which sounds and improbable but it was said to have been competitive, only the sheer weight of the thing meaning the tyre's sidewalls were subject to frequent failure) command over a million.

A (sort of) Superbird at speed.

Murray Carter (b 1931), Falcon RPO83 XA GT Hardtop (modified to resemble the then current XB GT, a common practice in the era), Oran Park round of the 1975 ATCC (Australian Touring Car Championship) 27 April, 1975.  The “Superbird” finished third in the race and second in the 1975 championship.  There was much production-line standardization between the XA-XB-XC Hardtops (more so than the sedans and station wagons which used different rear doors) so the visual updating wasn't difficult and the car would later receive XC panels before being stripped of anything useful and scrapped, race teams then an unsentimental crew.

Although RPO77 was purely an “appearance package”, the Superbird was a footnote in the homologation of the hardtop body for racing, Ford using the specification sheet provided to state motor vehicle registration authorities in their submission to CAMS (Confederation of Australian Motorsport, then the national regulatory body for the sport).  The advantages in citing the Superbird as a base were (1) being built between March-May, 1973 the structure benefited from the changes to the rails and braces which didn’t appear on the earlier cars and (2) at 2910 lb (1320 KG), it was up to 210 lb (95 KG) lighter (depending on configuration) than the Falcon GT Hardtops which were basis of the vehicles actually used in racing.  Whether CAMS was deceived or was just anxious to accommodate isn’t clear but the certification was granted with the designation “Superbird” appearing in their published documentation.  That’s why it was common in press reports at the time for the racing RPO83 XA Hardtops to be referred to as “Superbirds” even though not one was based on a RPO77 Falcon.  Despite all that, the race cars were on occasions seen with “Superbird” emblazoned in bold type.  

The motor show Superbird (unused image from a publicity photo session, Melbourne, 1973).  Built in August 1972, the Superbird was re-painted in "Pearl Silver" and road-registered (LHA 614) in Victoria.  It was restored to its original "Wild Violet" before being sold (without the graphic).

As a nerdy footnote, the 302 V8 used in the RPO77 Superbirds was exclusive to Australia in being based on the Cleveland (335) engine which in the US was the basis only for 351 and 400 (6.6) versions.  The rationale for the Australians developing their unique "302 Cleveland" was one of production-line standardization, the local operation having never produced the Windsor line of V8s which by 1969 provided the US market with both 302 & 351 versions.  According to the convention in use at the time, the Australian engines could have been dubbed "302 Geelong" & "351 Geelong" (Geelong the city where the Ford foundry was located) but that was never adopted and both tend to be called "Australian Clevelands".  Creating the 302 Cleveland wasn't challenging or expensive and both the Australian engines were (with detail differences between them) a single-configuration compromise optimized for use on the street, eschewing use of the components which delivered improved top-end power (as fitted to some of the US engines) which worked well at high speed but was not ideal for street use where a progressive curve of low and mid-range torque is the most desired characteristic.

For the Superbird photo-shoot, as well as the floral maxi, Ms Goodall also donned some dresses with a shorter cut.  She had studied graphic design in Melbourne and after retiring from modelling, worked as a studio manager and photographer.  Now based in Germany and known professionally as Jill Seer, she has exhibited her work in European galleries.

What the Australian engineers did for their 351 was was combine the large (61-64 cm³) combustion chambers from the US "4V" heads (ie "4 venturi" indicating their use with a four barrel carburetor) with the smaller "2V" intake ports, the arrangement producing a good quench and air/fuel swirl through the ports, enhancing the low-to-mid range torque output.  The short-stroke Australian 302 was different in that it used a 56.4–59.4 cm³ combustion chamber in conjunction with the high-swirl, small ports.  That combination ("closed" combustion chamber & small ports) turned out to be a "sweet-spot" for street use which has made the Australian 302 heads a popular item for those in the US modifying 351s, the swap made possible by the shared bore and bolt pattern.  While in "heavy duty" use the Cleveland (335) suffered from fundamental flaws (excessive weight and limited lubrication channels), the canted-valve heads were right from day one, the reason why the 1969 Boss 302 (which put efficient Cleveland heads on the lighter, well-oiled Windsor block) was so highly regarded.  Although its sounds oxymoronic, Ford Australia really did market its 302 as "an economy V8" but that phrase needs to be read as something comparative rather than absolute, both the 302 & 351 even then regarded as "thirsty".