Gild

Gild (pronounced gild)

(1) To coat with gold, gold leaf, or a gold-colored substance.

(2) To render something with a bright, pleasing, or specious aspect; having the color or appearance of gold.

(3) Smear with blood; to make red, as with blood (archaic except in historic reference).

(4) To adorn in some way.

(5) In cooking, to render some surface with a golden appearance.

(6) To make appear drunk (now rare).

1300–1350: From the Middle English gilden & gulden (to gild, to cover with a thin layer of gold), from the Old English gyldan (akin to gold) and related to the Old Norse gylla (to gild), the Old High German ubergulden (to cover with gold) (the verb from gultham (gold)) and the Middle High German vergülden, from the Proto-West Germanic gulþijan, from the Proto-Germanic gulþijaną, from gulþą (gold).  In historic UK use, the noun gildsman was an alternative spelling of guildsman (a man who is a member of a guild).   Gild is a noun & verb, gilding is a verb & adjective, gilded is a verb, begild is a verb & adjective and begilded & gildable is an adjective.

1967 Cadillac Eldorado.

The figurative use of gild apparently began in the late sixteenth century.  The noun gilding (golden surface produced by gilding (the verb)" was from the mid fifteenth century, the verb pre-dating the form by some two decades.  The adjective gilded emerged 1400 as the past participle of the Middle English gilden and by the early fifteenth century was used also as a noun with the sense of "gilding".  The noun eldorado entered English in the 1590s from the Spanish El Dorado (the golden one ( the name given in the sixteenth century to the country or city laden with gold believed to lie in the heart of the Amazon jungle)); it was derived from the past participle of dorar (to gild), from Latin deaurare (to gild, to gild over), the construct being de- (probably used here as an intensifier) + aurare (to gild), from aurum (gold).  The legend began with the tales of early Spanish explorers and, regarding gold, there would once have been some truth in the story but, in the way of such things, there was embellishment (gilding the story as it were) until Eldorado was thought a city where the “streets were paved with gold” and for two centuries this drew explorers and adventurers.

Cartoon with a modern feeling: Chicago Labor Newspaper's (1894) critique of the policies of the Pullman railroad company.

The terms “gilded age” and “golden age” are sometimes confused, the former coined by Mark Twain (1835-1910) and Charles Dudley Warner (1829-1900) as the title of their 1873 novel.  The Gilded Age: A Tale of Today was a novel which satirized greed and political corruption in post-Civil War America and it lent the name to the period of US history (circa 1870-circa 1900) immediately prior to the era of progressivism and reform when something was done about political corruption and economic exploitation by the trusts (rail, steel etc).  A gilded age is thus suggestive of a time in which things seem superficially attractive and there is prosperity but the activity conceals the squalor and ugliness beneath.  Whenever there are periods of great social and economic inequality such as that which has evolved in the West over the last four-odd decades (trickle-down economics and its better disguised successors) with aggregated wealth high but disproportionately held by a tiny minority, the term gilded age is often suggested as a descriptor: Gilded age 2.0 in the fashionably modern parlance).  A golden age differs in that it’s associated with a period of peace, prosperity and progress, often expressed by historians in phrases such as the “golden age of the Gupta dynasty” which referred to the Gupta Empire in India which existed between the fourth and sixth centuries.

Gilding the lily: 1959 Chevrolet Impala convertible with after-market accessories (1) rear fender skirts (spats) and (2) “Continental” spare tyre kit.  The “Continental” alluded to was the Ford Motor Company’s original Lincoln Continental (1940–1942 & 1946–1948), first seen in 1939 in the one-off vehicle commissioned for his personal use by Edsel Ford (1893–1943; president of the Ford Motor Company (FoMoCo) 1919–1943).  The Continentals included both features but use of skirts was common whereas the externally mounted spare type housing had become unusual and it became for decades a signature motif of Lincolns and much beloved for just as long by the after-market industry, “Continental kits” appears of some most improbable cars. 

To refer to the 1959 Chevrolet as a “lily” is a bit of a stretch although the “batwing” rear fins (General Motors (GM) at the time preferred “seagull wings”) and the “cat’s eyes” tail-lamps remain memorable.  The 1959 GM bodies were actually a rush job because the 1958 range was thought staid, bloated and old fashioned compared with the sleek lines of the lines Chrysler had for 1957 ushered in with the slogan “Suddenly it’s 1960s”.  Accordingly (and uniquely), GM’s 1958 bodies were a one-off.  However, whatever one’s opinion of the 1959 Chevrolet, most seem to agree that adding the “Continental” spare-wheel kit and the fender skirts over the rear wheels is gilding the lily but a remarkable number appear in the auction houses so outfitted and almost all the additions are modern re-productions rather than those purchased when the cars were new, or at least young and the photographic record of the era does appear to confirm these accessories were, in period, rare indeed.  It’s thus gilding the lily and an example of the way perceptions of the past can be shaped.

The phrase “gilding the lily” is used to describe the act of adding unnecessary adornment to something already beautiful, the implication being the embellishments are beyond superfluous to the point of detracting from the perfection.  So it's used to mean "unnecessarily to adorn something already beautiful, either in poor taste (a modern expression of which is “bling”) or in an attempt to make something appear more valuable (it has also been used (though less satisfactorily) to mean “inordinately to praise someone”).  It’s of Shakespearian origin although the exact text-string “gilding the lily” appears nowhere in his works, the modern idiom a mis-quote and Lord Salisbury's words were:

Therefore, to be possess'd with double pomp,
To guard a title that was rich before,
To gild refined gold, to paint the lily,
To throw a perfume on the violet,
To smooth the ice, or add another hue
Unto the rainbow, or with taper-light
To seek the beauteous eye of heaven to garnish,
Is wasteful and ridiculous excess.

King John (circa 1594), Act IV, Scene 2 by William Shakespeare (1564–1616).

The phrase “gilded cell” seems first to have been used in the early 1980s in the US to describe the unusually pleasant conditions (compared with mainstream jails) often afforded to celebrities or the rich who have been sentenced to a form of confinement for some offence.  In use, “gilded cell” is applied to those serving sentences “in the community” rather than a jail, often when fitted with that latter-day status symbol, the “ankle bracelet” monitor.  In the US, the companion phrase used of those put in federal government jails less unpleasant than most is the usually derisive “Cub Fed” a play on the brand “Club Med”, a well-known chain of all-inclusive beach resorts.  Although the conditions in “Club Fed” institutions are more lenient, that really is a relative measure and these remain minimum-security prisons (technically usually styled Federal Prison Camps (FPC) and nothing like a luxury resort; while these prisons do have dormitory housing, minimal perimeter security, and a lower staff-to-inmate ratio, they still enforce strict routines and restrictions, along with recreational and educational programs.  Despite the public perception, the the inmate population at Club Fed is said to be quite diverse.

In idiomatic use, the use as “gilded cage” refers to a place (and, by extension, a situation) which is superficially attractive but nevertheless restrictive (a luxurious trap) and appears to have been coined by the writers of the popular song A Bird in a Gilded Cage (1900).  In the slang of apothecaries, there was also “gild the pill”, the history of which is murky but it’s said to refer to the ancient practice of coating bitter tasting pills with a thin layer of metal, the modern version of the phrase being “sugarcoat the pill”.  The phrase “gilded cage” refers to a situation where someone is in a luxurious or privileged environment but feels trapped or restricted, the image being an elaborate golden cage which is exquisitely made but a cage none the less.  Those said to live in gilded cages include (1) celebrities who may enjoy lavish surroundings and many luxuries but exist under the “media spotlight” and lack privacy, (2) those in unhappy marriages with someone rich; while they may have all the material comforts this brings, the relationship may be loveless, sexless and constrained by expectations and limitations imposed by a spouse, (3) those in high paid jobs which they don’t enjoy (or may hate); it may be the long hours, stress or travel but it’s also often the case that expectation of lifestyle (and thus expenses) rise to meet income, thus trapping them in the job, (4) members of royal families who are restricted in what they can say, do or wear and (5) politicians, who may disagree with party platform or a decision of cabinet but are compelled to “toe the line”.  The point about the idiomatic “gilded cage” is that at any time, one can escape the confines but to do so means to sacrifice much; it’s all a question of what one wants from life.