Liberal

Liberal (pronounced lib-ruhl (U) or lib-er-uhl (non U))

(1) Favorable to progress or reform, as in political or religious affairs (and in this context a synonym of progressive and antonyms of reactionary.

(2) Noting or pertaining to a political party advocating measures of progressive political reform (used often with an initial capital letter, something in some cases perhaps influenced by the existence of political parties with the name (where the initial capital is correct)).

(3) Of, pertaining to, based on, or advocating liberalism, especially the freedom of the individual and governmental guarantees of individual rights and liberties.

(4) Favorable to or in accord with concepts of maximum individual freedom possible, especially as guaranteed by law and secured by governmental protection of civil liberties (now better described as libertarian now the definitions of “liberal” are so fluid).

(5) As “liberal education”, of or relating to an education that aims to develop general cultural interests and intellectual ability (as distinct from specific vocational training).

(6) Favoring or permitting freedom of action, especially with respect to matters of personal belief or expression.

(7) Of or relating to representational forms of government rather than aristocracies and monarchies.

(8) Free from prejudice or bigotry; tolerant, unprejudiced, broad-minded

(9) Open-minded, free of or not bound by traditional or conventional ideas, values etc.

(10) Characterized by generosity and willingness to give in large amounts; unstinting, munificent, openhanded, charitable, beneficent; lavish.

(11) Given or supplied freely or abundantly; generous.

(12) Abundant in quantity; lavish.

(13) Not strict or rigorous; not literal (often of translations, interpretations etc).

(14) Of, relating to, or based on the liberal arts.

(15) Of, relating to, or befitting a freeman (now rare).

(16) A person of liberal principles or views, especially in politics or religion.

(17) A member of a “liberal” party in politics (if applied to a part actually named “Liberal”, in some contexts an initial capital should be used).

(18) Unrestrained, licentious (obsolete although the sense seems still to be understood by the Fox News audience).

1350–1400: From the Middle English, from the twelfth century Old French liberal (befitting free people; noble, generous; willing, zealous), from the Latin līberālis (literally “of freedom, pertaining to or befitting a free person” and used also in the sense of “honorable”), the construct being līber (variously “frank, free, open unrestricted, unimpeded; unbridled, unchecked, licentious”) + -ālis.  The –alis suffix was from the primitive Indo-European -li-, which later dissimilated into an early version of –āris and there may be some relationship with hel- (to grow); -ālis (neuter -āle) was the third-declension two-termination suffix and was suffixed to (1) nouns or numerals creating adjectives of relationship and (2) adjectives creating adjectives with an intensified meaning.  The suffix -ālis was added (usually, but not exclusively) to a noun or numeral to form an adjective of relationship to that noun. When suffixed to an existing adjective, the effect was to intensify the adjectival meaning, and often to narrow the semantic field.  If the root word ends in -l or -lis, -āris is generally used instead although because of parallel or subsequent evolutions, both have sometimes been applied (eg līneālis & līneāris).  The noun came into use early in the nineteenth century.  The antonym in the sense of “permitting liberty” is “authoritarian” while in the sense of “open to new ideas and change”, it’s “conservative”.  Liberal is a noun & adjective, liberalism, liberalizer, liberalization, liberalist & liberality are nouns, liberalize is a verb and liberally is an adverb; the noun plural is liberals.

The mid-fourteenth century adjective meant “generous” (in the sense of “quantity”) and within decades this has extended to “nobly born, noble, free” and from the late 1300s: “selfless, magnanimous, admirable” although, as a precursor of what would come, by early in the fifteenth century it was used with bad connotations, demoting someone “extravagant, undisciplined or unrestrained”; Someone something of a libertine (in the modern sense) therefore and it was in this sense Don Pedro in William Shakespeare’s (1564–1616) Much Ado About Nothing (1599) spoke of the lustful villain in Act 4, Scene 1:

Why, then are you no maiden, Leonato,
I am sorry you must hear. Upon mine honor,
Myself, my brother, and this grievèd count
Did see her, hear her, at that hour last night
Talk with a ruffian at her chamber window
Who hath indeed, most like a liberal villain,
Confessed the vile encounters they have had
A thousand times in secret.

The evolution in use continued and while in the sixteenth & seventeenth centuries “liberal” was used as a term of reproach suggesting “lack of restraint in speech or action”, with the coming of the Enlightenment there was a revival of the positive sense, the word now used also to mean “free from prejudice, tolerant, not bigoted or narrow” and that seems to have emerged in the late 1770s although by the nineteenth century, use often was theological rather than political, a “liberal” church (Unitarians, Universalists et al) one not so bound the rigidities in doctrine & ritual as those said to be “orthodox” (not to be confused with the actual Orthodox Church).  It was also in the nineteenth century that in England the phrase “liberal education” became widely used although what to claimed to described had a tradition in pedagogy dating from Antiquity although the it path to modernity was hardly uninterrupted, various forms of barbarism intervening and in this context it probably is accurate to speak of some periods of the Medieval era as “the Dark Ages”.  There was never anything close to a standard or universal curriculum but theme understood in the nineteenth century was it was the only fitting education for what used to be called “a gentlemen” (a term related in sense development to the Classical Latin liber (a free man)) and contrasted with technical, specialist or vocational training.  Historically, the “liberal arts” inherited from the late Middle Ages were divided into the trivium (grammar, logic & rhetoric) and the quadrivium (arithmetic, geometry, music & astronomy).

Much associated with the worst of America’s “corrupting coasts” (New York City & Hollywood), Lindsay Lohan is a classic liberal.

The now familiar use in politics began in the first decade of the nineteenth century, one of the many ripples from the French Revolution (1789) when it was used to suggest a tendency to “favor freedom and democracy” over the long dominant hierarchical systems which characterized feudal European society.  In English, the label was initially applied by opponents to whichever party or politicians championed individual political freedoms and it seems the word often was spoken with a French accent, the implications being that such notions were associated with chaos and ruin; the revolution of 1789 had shocked and frightened the ruling establishment(s) just about everywhere.  However, there seems to have been a fork in the sense development in the US which came from a tradition which of course viewed more approvingly revolutions which swept away tyranny and there, certainly by the 1820s, “liberal” was already being used to mean “favorable to government action to effect social change” and some historians have linked this to the religious sense of “free from prejudice in favor of traditional opinions and established institutions” (and thus open to new ideas and plans of reform); this theme has continued to this day.  From the very foundations of the first colonial settlements, in what became the US there has always been a tension between the lure of freedom & democracy and that of religious purity, the notion what was being created was a society ordained by God.

In politics the usual brute-force distinction is of course between “liberals” and “conservatives” and while the nuances and exceptions are legion, it does remain the core template by which politics is reported and it applies to institutions as varied as the Roman curia, the Israeli cabinet, the Church of England and presidential elections in the Islamic republic or Iran; while not entirely accurate, it remains useful.  What is less useful is the noun “liberalism” which in the nineteenth century did have a (more or less) accepted definition but which since has become so contested as to now be one of those words which means what people want it to me in any given time and place.  That the title of the “true inheritor” of liberalism has been claimed groups as diverse as certain neo-Marxists and the now defunct faction of the US Republican Party which used to be called the “Rockefeller Republicans” illustrates the problem.  Also suffering from meaning shifts so severe as to render it a phrase best left to professional historians is “neo-liberal”, first used in 1958 as a reference to French politics and theology but re-purposed late in the twentieth century to describe a doctrine which was a synthesis of laissez-faire economics, deregulation and the withdrawal of the state from anything not essential to national security, law & order and economic efficiency.  Some critics of latter day neo-liberalism call it "an attempt to repeal the twentieth century" which captures the spirit of the debate.

1972 Chrysler Valiant Charger R/T E49 (left) and 1974 Ford Falcon XB GT Hardtop (right), 1974 RE-PO 500K endurance race, Phillip Island, Victoria, Australia, November 1974.

The fifth round of the 1974 Australian Manufacturers' Championship, the 1974 RE-PO 500K event was run under Group C (Touring Cars) regulations over 106 laps (501 km (311 miles)) and one quirky thing about the race was it being a footnote in Australian political history, both the E49 Charger of Lawrie Nelson (b 1943) and the Falcon GT of Murray Carter (b 1931) carrying “Liberal” signage as part of a paid sponsorship deal arranged by the Liberal Party of Australia.  Carter finished second (Nelson a DNF (did not finish)), like the Liberal Party in that year's federal election (ie, they lost), although then party leader, Sir Billy Snedden (1926–1987), provided one of history's more memorable post election statements when he claimed "We didn't lose, we just didn't win enough votes to win." and he'd today be most remembered for that had it not be for the circumstances of his death which passed into legend.  Carter would later reveal that despite his solid result, the Liberal Party never paid up, the sponsorship deal apparently what later Liberal Party leader John Howard (b 1939; prime minister of Australia 1996-2007) might have called a "non-core promise".  

Death of former Australian Liberal Party leader Sir Billy Snedden.

The Liberal Party was in 1944 founded by Sir Robert Menzies (1894–1978; prime-minister of Australia 1939-1941 & 1949-1966) as essentially an “anti-Labor Party” aggregation of various groups and he emphasized at the time and often subsequently that he wanted his creation truly to be a “liberal” and not a “conservative” party; it was to be a “broad church” in which some diversity of opinion was not merely tolerated but encouraged.  Mostly he stuck to that although some would note as the years passed, perhaps he became a little less tolerant.  By 2024, the Liberal Party of Australia has fallen under the control of right-wing fanatics, religious fundamentalists & soft drink salesmen and it doubtful someone like Sir Robert would now want to join the party, even if they’d have him.  The current party leader is Peter Dutton (b 1970; leader of the opposition and leader of the Australian Liberal Party since May 2022).

The Australian arm of Rupert Murdoch's (b 1931) media empire has become essentially the propaganda unit of the Liberal Party of Australia.  In 2018 Brisbane’s Murdoch-owned Courier-Mail (known to sceptical locals as the “Curious Snail”) was able to run a gushing puff-piece on Mr Dutton, headed (left) by a statement from his wife Kirilly (b 1974): “He is not a monster.”  People might give him the benefit of the doubt on that one but the Courier-Mail has never been able to run the one on the right because neither Mr Dutton or his wife have ever denied he’s a Freemason.

A depiction of Peter Dutton in the regalia of a Freemason Grand Master (digitally altered image).  Note the apron worn beneath the jacket, a style unique to The Ancient and Accepted Scottish Rite of Freemasonry.

The arrival of political parties called “Liberal Party” & “Conservative Party” (often with modifiers (Liberal Democrats, Liberal Movement etc) created the need for labels which distinguish between the “liberal” and “conservative” factions within each: while all members of a Liberal Party are “big L Liberals” some will be “small c conservatives” and some “small l liberals” which sounds a clumsy was of putting things but it’s well-understood.  Some though noted there were sometimes more similarities than differences, the US writer Ambrose Bierce (1842-circa 1914) in an entry in his Devil's Dictionary (1911) recording: "Conservative (noun), a statesman who is enamored of existing evils, as distinguished from the Liberal, who wishes to replace them with others."  These days it he might be called a cynical structuralist.  Bierce, a US Civil War (1861-1865) veteran, never lost his sense of adventure and, aged 71, vanished without a trace in one of the great mysteries in American literary history.  The consensus was he probably was shot dead in Mexico and in one of his last letters there’s a hint he regarded such as fat as just an occupational hazard: “Good-bye. If you hear of my being stood up against a Mexican stone wall and shot to rags, please know that I think it is a pretty good way to depart this life.  It beats old age, disease, or falling down the cellar stairs. To be a Gringo in Mexico--ah, that is euthanasia!”

So, “liberal” being somewhat contested, while the comparative was “more liberal” and the superlative “most liberal”, modified forms appeared including anti-liberal, half-liberal, non-liberal, over-liberal, pre-liberal, pseudo-liberal, quasi-liberal, semi-liberal, uber-liberal, ultra-liberal, arch-liberal, classical-liberal, neoclassical-liberal and, of course, liberal-liberal & conservative-liberal.  In modern use there have been linguistic innovations including latte-liberal (the sort of “middle class” liberal who, stereotypically, orders complicated forms of coffee at the cafés & coffee shops in up-market suburbs, the term very much in the vein of “Bollinger Bolshevik” or “champagne socialist”.  A latte liberal is a variation of the earlier wishy-washy liberal (someone who will express fashionable, liberal views but will not deign to lift a finger to further their cause) with the additional implication they are of the middle class and committed only to the point of "virtue signaling".  The portmanteau word milliberal (the construct being mill(ennial) +‎ (li)beral is a liberal of the millennial generation (those born between 1981-1986).  The term boba-liberal comes from internet-based (notably X, formerly known as Twitter) political discourse (mostly in the US it seems) and is a slur describing a liberal-leaning Asian American with politics or attitudes considered too tepid or whitewashed by other Asian Americans, stereotyped as focusing on superficial gestures over more meaningful actions especially in regards to Asian American activism.  Those who comment on stories on Fox News have also contributed to the lexicon, the portmanteau libtard (the construct being lib(eral) + (re)tard) and the meaning self explanatory, as it is for NazLib, the construct being Naz(i) + Lib(eral).  So, especially in the US, “liberal” is a word which must be handled with care, to some a mere descriptor, to some a compliment and to others an insult.  While there are markers which may indicate which approach to adopt (is one's interlocutor carrying a gun, driving a large pick-up truck, listening to country & western music etc), none are wholly reliable and probably the best way is to work into the conversation a “litmus paper” phrase like “liberal gun laws”.  From the reaction, one's path will be clear.

But although there are some for who it seems a calling, being a liberal is not in the DNA and there have been some who became conservative, just as there are conservatives who converted to liberalism.  Indeed, were the views of many to be assessed, it’d like be found they are various to some degree liberal on some issues and conservative on others, a phenomenon political scientists call “cross-cutting cleavages”.  Political journeys are common and may be endemic to one’s aging (and certainly financial) path, there being many youthful anarchists, socialists and nihilists who have ended up around the boardroom table, very interested in preserving the existing system.  The path from liberalism can also be a thing of blatant opportunism.  It is no criticism of Donald Trump (b 1946; US president 2017-2021) that he re-invented himself as an anti-liberal because that was the way to become POTUS (president of the United States), despite for decades his stated positions on many social issues revealing his liberal instincts.  It’s just the way politics is done.  It’s also the way business is done and it was unfortunate Rupert Murdoch (b 1931) elected to settle in the matter of Dominion Voting Systems v. Fox News to ensure no more of Fox’s internal documents entered the public domain.  Those which did appear were interesting in that far from Fox’s anti-liberal stance being Mr Murdoch’s ideological crusade, it was more the path to profit and were Fox’s audience to transform into something liberal, there would go Fox News.

Once was liberal: Candace Owens Farmer (née Owens and usually styled “Candace Owens”; b 1989) with "Candace Coffee Mug", one item in a range of Candace merchandise.

Because race remains the central fault-line in US politics, political cartoonists and commentators have never been prepared to have as much fun with the black conservatives as they enjoyed with “gay Republicans”, the latter a breed thought close to non-existent as last as the 1990s.  Black conservatism is to some extent aligned with black Christian religiosity but it’s a creature also of that under-reported demographic, the successful, black middle class, a diverse group but one which appears to have much in common with the priorities of their white counterparts.  In that sense Candace Owens is not wholly typical but she is much more entertaining and here early political consciousness was as a self-declared (though apparently retrospectively) liberal before moving to a nominally conservative stance although whether this was an ideological shift or a pursuit of clicks on the internet (on the model Mr Murdoch values to maximize revenue from Fox News) isn’t clear.  What is clear is Ms Owens knows about the Freemasons, her research into the cult beginning apparently when she “freaked out” after learning Buzz Aldrin (b 1930; who in 1969 was the second man to set foot on the Moon) is a confessed Freemason.  On 30 September, 2024, she discussed the Freemasons on her YouTube channel:

What is Freemasonry?  OK, so during the late Middle Ages, the world was united under the holy Roman Catholic church.  OK?  So if you had any opposition to the church throughout Europe, you were forced to go underground.  Right?  We were a Christian society.  And among the only organized groups that were able to move freely throughout Europe were these guilds of stonemasons, and they would then be, therefore, because they could move freely, hence, Freemasons.  They were able to maintain the meeting halls or lodges in virtually every major city, and the Masons were, essentially, very talented at architecture, and they had a bunch of secret knowledge — sometimes secret knowledge of architecture and of other topics.  And that knowledge was dated back to the times of Egypt. Right?  And it was essential maintaining this knowledge in the construction of European churches and cathedrals.

So one of the things that is well known is that Freemasons were in opposition to the church.  Right? They wanted to crush the church, which is why it is not ironic that the person who founded the Mormon church, as just one example — many of the churches, the very many Protestant faiths that we have — was Joseph Smith and he was a Freemason.  That's a fact, just as one example. Now, you may know some people that are Freemasons and you're going, well, I know this person and he goes to a lodge and he's completely harmless.  Yes. It is a known thing that 97 — like, something like 97% of Freemasons are not in the top tier degree of Freemasonry.  And it is understood that at the top tier degree of Freemasonry, you essentially become one of the makers of the world.

So I'm — just for those of you guys who've never even heard of that, and like I said, I would have been among you. I'm very new to relearning American history through the lens of Freemasonry. Some known Freemasons — George Washington was a Freemason, Thomas Jefferson was a Freemason, Benjamin Franklin was a Freemason, Buzz Aldrin was a Freemason — don't get me started. For those of you that have been listening to this podcast for a long time, you already know where I'm at — or where I'm at when it comes to NASA and the weird satanic chants that they were doing to establish the Apollo program and all the weird stuff that happened leading up to the moon landing. So I freaked out when I learned Buzz Aldrin was a Freemason.  It's not helping my case in believing those moon landings, I'll tell you that for free.  Franklin Roosevelt was another Freemason.

They're even on the moon: Autographed publicity photo of confessed Freemason Buzz Aldrin issued by NASA (National Aeronautics and Space Administration) prior to the Apollo 11 Moon mission (16-24 July 1969).

Most have concluded Mr Aldrin secretly would have left on the surface of the moon some sort of Masonic symbol or icon.  Of the other eleven men to have walked on the moon, only Apollo 15's James Irwin (1930–1991) and Apollo 16's John Young (1930–2018) are known to have been confessed Freemasons but so secretive is the cult there could be others.  As a footnote, as a member of New Jersey's Montclair Lodge No. 144 which is associated with the Scottish Rite, Mr Aldrin presumably would have worn his apron underneath his jacket, something unique to the Scottish tradition. 

Whether Ms Owens changed her views on matters Masonic after hearing Mr Aldrin had endorsed Mr Trump isn’t known but he issued an unambiguous statement of support, sentiments with which presumably she’d concur.  The former astronaut was especially impressed the Republican candidate had indicated in a second term he would elevate space exploration as a “policy of high importance again” and that his first administration had “reignited national efforts to get back to the Moon and push on to Mars.”  Beyond that, Mr Aldrin noted: “The Presidency requires clarity in judgement, decisiveness, and calm under pressure that few have a natural ability to manage, or the life experience to successfully undertake. It is a job where decisions are made that routinely involve American lives – some urgently but not without thought.  For me, for the future of our country, to meet enormous challenges, and for the proven policy accomplishments above, I believe we are best served by voting for former President Trump. I wholeheartedly endorse him for President of the United States. Godspeed President Trump, and God Bless the United States of America.”  Masonic votes having the same value as any other, Mr Trump welcomed the support.

They're everywhere: Confessed Freemason Most Worshipful Brother Harry S. Truman (1884–1972; US president 1945-1953) in Masonic regalia including Worshipful Master collar and apron (over jacket) with Provincial Honours.  Although he served as US president or vice president for eight years, Truman later wrote: “The greatest honor that has ever come to me, and that can ever come to me in my life, is to be Grand Master of Masons in Missouri.”

Masonic aprons are obligatory wear for any Mason when in a lodge or temple and they’re worn always on the outside except in Scotland where the tradition is for them to sit under the jacket.  Like much else in the cult of Freemasonry, the apron is a symbol of a mason’s place in the hierarchy (as codified a system as the precedence afforded to the orders of knighthood in the UK's imperial honors) and although variations exist, there are essentially five layers of apron-wear:

(1) Enterered Apprentice: The apron of an entered apprentice is plain white to symbolise purity and innocence and usually made of lamb's leather.

(2) Fellow Craft: The Fellowcraft apron has the same white background as that of the Enterered Apprentice except for the addition of two blue rosettes.  Despite much research and speculation, it’s not known why the color blue is used.

(3) Master Mason: The decoration on a Master Mason’s apron is much more elaborate and is recognizably Masonic in a way the simpler constructions are not.  Because many Master Masons elect not to progress to the status of Worshipful Master, for many this will be the apron they wear for their entire Masonic career.

(4) Worshipful Master: The only change to the apron when one enters the chair as Worshipful Master is the blue rosettes are replaced by three levels.  The symbols are distinctive so the wearer instantly is recognizable as being a present or past Worshipful Master of a Lodge.

(5) Provincial Honours: Once a mason has gone through the chair and become Worshipful Master, his title changes from Brother to Worshipful Brother.  As the years pass, he may be granted Provincial honours and his apron will then be changed from light blue to dark blue with gold braid.

Knowing masons are everywhere among us, Ms Owens had been scheduled to speak at a number of engagements in Australia  & New Zealand but interestingly, in October 2024, the Australian government issued a press statement confirming her visa had been "canceled", based on her "capacity to incite discord", leading immediately to suspicions her silencing had been engineered by the Freemasons.  It’s good we have Ms Owens to warn us about liberals and the Freemasons, an axis of evil neglected by political scientists who tend often to take a structralist approach to the landmarks in the evolution of the use of the term “liberal” which they classify thus:

(1) Classical Liberalism which emerged in the seventeenth & eighteenth centuries, was rooted in the ideas of the Enlightenment with an emphasis on limited government, a free market (ideas as well as goods & services), individual liberty, freedom of speech, the rule of law and the enforcement of private property rights.  The movement was a reaction to absolute monarchies and state-dominated mercantilist economies.

(2) Social Liberalism (understood as “liberal” in modern US use) was a layer of rather than a fork off classical liberalism but it did accept a greater role for the state in regulating the economy and providing social welfare to ensure a fairer distribution of wealth and opportunity.  It was a nineteenth century development to address the excesses of “unbridled” capitalism” and its critique of economic inequality was remarkably similar to that familiar in the twenty-first century.

(3) Neoliberalism as a term first appeared in the late 1950s but in the familiar modern sense it was defined in the era of Ronald Reagan (1911-2004; US president 1981-1989) & Margaret Thatcher (1925–2013; UK prime-minister 1979-1990) who embarked on project built around a philosophy which afforded primacy to free markets, deregulation, privatization and a reduction in government spending, often combined with globalization.  Their program simultaneously to restrict the money supply while driving up asset prices had implications which wouldn’t be understood for some decades.  The Reagan-Thatcher neoliberal project was a reaction to the post oil-crisis stagflation (a portmanteau word, the construct being stag(nation) + (in)flation)) and the alleged failure of the welfare state & the orthodoxy of Keynesian economics, named after English economist and philosopher John Maynard Keynes (later Lord Keynes) 1883-1946).

(4) Political Liberalism was most famously articulated by US philosopher John Rawls (1921–2002) in his book A Theory of Justice (1971), a work nobody much under forty should attempt because few younger than that would have read enough fully to understand the intricacies.  In summary, it does sound remarkably simple because it calls for a pluralist society built on principles of justice and fairness, administered by a system of governance which permits a diversity of viewpoints while maintaining a fair structure of cooperation.  Rawls’ political liberalism draws one in to what soon becomes and intellectual labyrinth; once in, it’s hard to get out but it’s a nice place to spend some time and most rewarding if one can maintain the same train of thought for several weeks.

(5) Cultural Liberalism is not new but from the mid-twentieth century, its range of application expanded as previously oppressed groups began to enjoy a recognition of their rights, initially usually as a result of a change in societal attitudes and later, by a codification of their status in law, the matters addressed including ethnicity, feminism, civil liberties, reproductive rights, religion and the concerns of the LGBTQQIAAOP community.

(6) Liberal Internationalism is an approach to foreign policy (really a formal doctrine in some countries) advocating global cooperation, international institutions, human rights, and the promotion of democracy.  Its core tenants included support for multilateralism, international organizations like the United Nations (UN), global trade and the promotion of liberal democratic governance worldwide.  What is called the “liberal world order” has underpinned the western world since 1945 but its dominance is now being challenged by other systems which have their own methods of operation.

Zephyr

Zephyr (pronounced zef-uhr (U) or zef-er (non-U))

(1) A gentle, mild breeze, considered the most pleasant of winds.

(2) By extension, any of various things of fine, light quality (fabric, yarn etc), most often applied to wool.

(3) In the mythology of Antiquity, the usual (Westernised) spelling of Ζεφυρος (Zéphuros or Zéphyros), the Greek and Roman god of the west wind, son of Eos & Astraeus and brother of Boreas; the Roman name was Zephyrus, Favonius.

(4) As a literary device, the west wind personified which should be used with an initial capital letter.

(5) In the mythology of Antiquity, as Zephyrette, a daughter of Aeolus; a tiny female spirit of the wind. 

(6) A model name used on cars of variable distinction produced by the Ford Motor Company (FoMoCo) and sold under the Ford, Mercury & Lincoln brands.

(7) A type of soft confectionery made by whipping fruit and berry purée (mostly apple purée) with sugar and egg whites, to which is added a gelling agent such as pectin, carrageenan, agar, or gelatine.  Often called zefir, the use was a semantic loan from the Russian зефи́р (zefír). 

Circa 1350: From the Middle English zeferus & zephirus, from the Old English zefferus, from the Latin zephyrus, from the Ancient Greek Ζέφυρος (Zéphuros or Zéphyros) (the west wind), probably from the Greek root zophos (the west, the dark region, darkness, gloom).  The Latin Zephyrus was the source also of zéphire (French), zefiro (Spanish) and zeffiro (Italian).  The feminine form zephyrette (capitalised and not) is rare and the alternative spellings were zephir & zefir, the latter (in the context of food) still current.  The casual use in meteorology dates from circa 1600 and the meaning has shifted from the classical (something warm, mild and occidental) to now be any gentle breeze or waft where the wish is to suggest a wind not strong and certainly not a gust, gale, cyclone, blast, typhoon or tempest.  Zephyr is a noun & verb, zephyred is a verb & adjective, zephyring is a verb and zephyrous, zephyrlike & zephyrean are adjectives; the noun plural is zephyrs.  The adverb zephyrously is non-standard.

Cupid and Psyche (1907) by Edvard Munch (1863–1944).

In Greek mythology, Ζεφυρος (transliterated as Zéphuros or Zéphyros) was the god of the west wind, one of the four seasonal Anemoi (wind-gods), the others being his brothers Notus (god of the south wind), Eurus (god of the east wind) and Boreas (god of the east wind).  The Greek myths offer many variations of the life of Zephyrus, the offspring of Astraeus & Eos in some versions and of Gaia in other stories while there were many wives, depending on the story in which he was featured.  Despite that, he’s also sometimes referred to as the “god of the gay”, based on the famous tale of Zephyrus & Hyakinthos (Hyacinthus or Hyacinth).  Hyacinth was a Spartan youth, an alluring prince renowned for his beauty and athleticism and he caught the eye of both of both Zephyrus and Apollo (the god of sun and light) and the two competed fiercely for the boy’s affections.  It was Apollo whose charms proved more attractive which left Zephyrus devastated and in despair.  One day, Zephyrus chanced upon the sight of Apollo and Hyacinth in a meadow, throwing a discus and, blind with anger, sent a great gust of wind at the happy couple, causing the discus to strike Hyacinth forcefully in the head, inflicting a mortal injury.  Stricken with grief, as Hyacinth lay dying in his arms, Apollo transformed the blood trickling to the soil into the hyacinth (larkspur), flower which would forever bloom in memory of his lost, beautiful boy. Enraged, Apollo sought vengeance but Zephyrus was protected by Eros, the god of love, on what seems the rather technical legal point of the intervention of Zephyrus being an act of love.  There was however a price to be paid for this protection, Zephyrus now pledged to serve Eros for eternity and the indebted god of the west wind soon received his first task.  There are other tales of how Cupid and Psyche came to marry but in this one, with uncharacteristic clumsiness, Cupid accidently shot himself with one of his own arrows of love while gazing upon the nymph Psyche and it was Zephyrus who kidnapped her, delivering his abducted prize to Cupid to be his bride.

Chloris and Zephyr (1875) by William-Adolphe Bouguereau (1825-1905), Musee des Beau-Arts of the Musées Mulhouse Sud Alsace.

Zephyros was in classical art most often depicted as a handsome, winged youth and a large number of surviving Greek vases are painted with unlabeled figures of a winged god embracing a youth and these are usually identified as Zephyros and Hyakinthos although, some historians detecting detail differences list a number of them as being of Eros (the god of Love) with a symbolic youth.  Although sometimes rendered as a winged god clothed in a green robe and crowned with a wreath of flowers, in Greco-Roman mosaics, Zephyros appears usually in the guise of spring personified, carrying a basket of unripened fruit.  In some stories, he is reported to be the husband of Iris, the goddess of the rainbow and Hera’s messenger and in others, Podarge the harpy (also known as Celano) is mentioned as the wife of Zephyrus but in most of the myths he was married to Chloris.  Chloris by most accounts was an Oceanid nymph and in the tradition of Boreas & Orithyia and Cupid and Psyche, Zephyrus made Chloris his wife by abduction, making her the goddess of flowers, for she was the Greek equivalent of Flora and, living with her husband, enjoyed a life of perpetual spring.

Standardized wind: The Beaufort wind force scale

With strategically placed palms, Lindsay Lohan resists a zephyr's efforts to induce a wardrobe malfunction, MTV Movie Awards, Los Angeles, 2008 (left) which may be C&Ced (compared & contrasted) with the stronger breeze (probably 3-4 on the Beaufort Scale) disrupting the modern art installation that is Donald Trump's (b 1946; US president 2017-2021 and since 2025) hair (right).

Beaufort Wind Scale, circa 1865.

The Beaufort wind force scale was devised because the British Admiralty was accumulating much data about prevailing weather conditions at spots around the planet where the Royal Navy sailed and it was noticed there was some variation in way different observers would describe the wind conditions.  In the age of sail, wind strength frequency and direction was critical to commerce and warfare and indeed survival so the navy needed to information to be as accurate an consistent as possible but in the pre-electronic age the data came from human observation, even mechanical devices not usually in use.  What Royal Navy Captain (later Rear Admiral) Sir Francis Beaufort 1774–1857) early in nineteenth century noticed was that a sailor brought up in a blustery place like the Scottish highlands was apt to understate the strength of winds while those from calmer places were more impressed by even a moderate breeze, little more than what a hardy Scots sold salt would call a zephyr.  Accordingly, he developed a scale which was refined until formally adopted by the Admiralty during the 1930s after he’d been appointed Hydrographer of the Navy.  The initial draft reflected the functional purpose, the lowest rating describing the sort of gentle zephyr which was just enough to enable a ship's captain slowly to manoeuvre while the highest was of the gale-force winds which would shred the sails.  As sails gave way to steam, the scale was further refined by referencing the effect of wind upon the sea rather than sails and it was adopted also by those working in shore-based meteorological stations.  In recent years, categories up to 17 have been added to describe the phenomena described variously as hurricanes, typhoons & cyclones.

The National Biscuit Company's Zephyrettes, circa 1915.

In the mythology of Antiquity, Zephyrette was a daughter of Aeolus and a tiny female spirit of the wind.  That the nymph's name was early in the twentieth century appropriated by the National Biscuit Company (1898–1971, Nabisco (1971–1985) & RJR Nabisco (1985–1999) and now a subsidiary of Mondelēz International) to describe a light, crisp cracker, recommended to be used for hors d'oeuvres might outrage feminists studying denotation and connotation in structural linguistics and the more they delve, the greater will be the outrage.  Mostly, the word "zephyr" now is used by novelists and poets because while indicative of the force of a wind, it's not defined and is thus not a formal measure so what's a zephyr in one poem might be something more or less in another.  In other texts, such inconsistencies might be a problem but for the few thousand souls on the planet who still read poetry, it's all part of the charm.

For good & bad: FoMoCo's Zephyrs

Lincoln Zephyr V12, 267 cubic inches (4.4 litre).  It was the last of the American V12s.

In the inter-war era, the finest of the big American cars, the Cadillacs, Lincolns, Packards and Duesenbergs, offered craftsmanship the equal of anything made in Europe and engineering which was often more innovative.  The 1930s however were difficult times and by mid-decade, sales of the big K-Series Lincolns, the KA (385 cubic inch (6.3 litre) V8) and KB (448 cubic inch (6.3 litre) V12) were falling.  Ford responded by designing a smaller, lighter Lincoln range to bridge the gap between the most expensive Ford and the lower-priced K-Series Lincolns, the intention originally to power it with an enlarged version of the familiar Ford V8 but family scion Edsel Ford (1893–1943; president of the Ford Motor Company (FoMoCo), 1919-1943), decided instead to develop a V12, wanting both a point of differentiation and a link to K-Series which had gained for Lincoln a formidable reputation for power and durability.  Develop may however be the wrong word, the new engine really a reconfiguration of the familiar Ford V8, the advantage in that approach being it was cheaper than an entirely new engine, the drawback the compromises and flaws of the existing unit were carries over and in some aspects, due to the larger size and greater internal friction, exaggerated.

Lincoln Zephyr V12, 292 cubic inches (4.8 litre).

The V12 however was not just V8 with four additional pistons, the block cast with a vee-angle of 75^o rather than the eight’s 90^o, a compromise between compactness and the space required for a central intake manifold and the unusual porting arrangement for the exhaust gases.  The ideal configuration for a V12 is 60^o and without staggered throws on the crankshaft, the 75^o angle yielded uneven firing impulses, although, being a relatively slow and low-revving unit, the engine was felt acceptably smooth.  The cylinder banks used the traditional staggered arrangement, permitting the con-rods to ride side-by-side on the crank and retained the Ford V-8’s 3.75 inch (90.7 mm) stroke but used a small bore of just 2.75 inches (69.75 mm), then the smallest of any American car then in production, yielding a displacement of 267 cubic inches (4.4 litres), a lower capacity than many of the straight-eights and V8s then on the market.

Because the exhaust system was routed through the block to four ports on each side of the engine, cooling was from the beginning the problem it had been on the Ford V8 but on a larger scale.  Although the cooling system had an apparently impressive six (US) gallon (22.7 litre) capacity, it quickly became clear this could, under certain conditions, be marginal and the radiator grill was soon extended to increase airflow.  Nor was lubrication initially satisfactory, the original oil pump found to be unable to maintain pressure when wear developed on the curfaces of the many bearings; it was replaced with one that could move an additional gallon (3.79 litre) a minute.  Most problems were resolved during the first year of production and the market responded to the cylinder count, competitive price and styling; after struggling to sell not even 4000 of the big KAs in 1935, Lincoln produced nearly 18,000 Zephyrs in 1936, sales growing to over 25,000 the following year.  Production between 1942-1946 would be interrupted by the war but by the time the last was built in 1948, by which time it had been enlarged to 292 cubic inches (4.8 litre (there was in 1946, briefly, a 306 cubic inch (5.0 litre) version) over 200,000 had been made, making it the most successful of the American V12s.  It was an impressive number, more than matching the 161,583 Jaguar built over a quarter of a century (1971-1997) and only Daimler-Benz has made more, their count including both those used in Mercedes-Benz cars and the the DB-60x inverted V12 aero-engines famous for their wartime service with the Luftwaffe and the Mercedes-Benz T80, built for an assault in 1940 on the LSR (Land Speed Record).  Unfortunately, other assaults staged by the Third Reich (1939-1945) meant the run never happened but the T80 is on permanent exhibition in the factory's museum in Stuttgart so viewers can ponder Herr Professor Ferdinand Porsche's (1875–1951) pre-war slide-rule calculations of a speed of 650 km/h (404 mph) (not the 750 km/h (466 mph) sometimes cited).

1939 Lincoln-Zephyr Three Window Coupe (Model Code H-72, 2500 of which were made out of the Zephyr’s 1939 production count of 21,000).  It was listed as a six-seater but the configuration was untypical of the era, the front seat a bench with split backrests, allowing access to the rear where, unusually, there were two sideways-facing stools.  In conjunction with the sloping roofline, it was less than ideal for adults and although the term “3+2” was never used, that’s probably the best description.  The H-72 Three Window Coupe listed at US$1,320, the cheapest of the six variants in the 1939 Zephyr range.

It may sound strange that in a country still recovering from the Great Depression Ford would introduce a V12 but the famous “Flathead” Ford V8 was released in 1932 when economic conditions were at their worst; people still bought cars.  The V12 was also different in that although a configuration today thought of as exotic or restricted to “top of the line” models, for Lincoln the Zephyr was a lower-priced, mid-size luxury car to bridge a gap in the corporate line-up.  Nor was the V12 a “cost no object” project, the design using the Flathead’s principle elements and while inaccurate at the engineering level to suggest it was the “Ford V8 with four cylinders added” the concept was exactly that and if the schematics are placed side-by-side, the familial relationship is obvious.  Introduced in November 1935 (as a 1936 model), the styling of the Lincoln Zephyr attracted more favourable comment than Chrysler’s Airflows (1934-1937), an earlier venture into advanced aerodynamics (then known as “streamlining”) and the name had been chosen to emphasize the wind-cheating qualities of the modernist look.  With a raked windscreen and integrated fenders, it certainly looked slippery and tests in modern wind tunnels have confirmed it indeed had a lower CD (drag coefficient) than the Airflows which looked something like unfinished prototypes; the public never warmed to the Airflows, however accomplished the engineering was acknowledged to be.  By contrast, the Zephyrs managed to cloak the functional efficiency in sleek lines with pleasing art deco touches; subsequently, New York’s MOMA (Museum of Modern Art) acknowledged it as “the first successfully streamlined car in America”.  So much did the style and small V12 capture the headlines it was hardly remarked upon that with a unitary body, the Zephyr was the first Ford-made passenger vehicle with an all-steel roof, the method of construction delivering the required strength at a lighter weight, something which enabled the use of an engine of relatively modest displacement.

The American Home Front 1941-1942 (2006) by Alistair Cooke (1908-2004),  The cover illustration was of him filling up the Zephyr's V12, Pasadena, California, 1942.

In 1942, just after the US had entered the war (thereby legitimizing the term “World War II” (1939-1945)) the expatriate (the apocope “expat” not in general use until the 1950s when Graham Greene's (1904-1991) novel The Quiet American (1955) appears to have given it a boost) UK-born US journalist Alistair Cooke began a trip taking from Washington DC and back, via Virginia, Florida, Texas, California, Washington state and 26 other states, purchasing for the project a 1936 Lincoln Zephyr V12, his other vital accessories five re-tread tyres (with the Japanese occupation of Malaya, rubber was in short supply and tyres hard to find), a gas (petrol) ration coupon book and credentials from his employer, the BBC (British Broadcasting Corporation).  It was a journalist’s project to “discover” how the onset of war had changed the lives of non-combatant Americans “on the home front” and his observations would provide him a resource for reporting for years to come.  Taking photographs on his travels, he’d always planned to use the material for a book but, as a working journalist during the biggest event in history, it was always something done “on the side” and by the time he’d completed a final draft it was 1945 and with the war nearly over, he abandoned the project, assuming the moment for publication had passed.  It wasn’t until two years after his death that The American Home Front 1941-1942 (2006) was released, the boxed manuscript having been unearthed in the back of a closet, under a pile of his old papers.

Cooke had a journalist’s eye and the text was interesting as a collection of unedited observations of the nation’s culture, written in the language of the time.  In the introduction Cooke stated: “I wanted to see what the war had done to the people, to the towns I might go through, to some jobs and crops, to stretches of landscape I loved and had seen at peace; and to let the significance fall where it might.”  During his journey, he interviewed many of the “ordinary Americans” then traditionally neglected by history (except when dealt with en masse), not avoiding contentious issues such as anti-Semitism and racism but also painted word-pictures of the country through which he was passing, never neglecting to describe the natural environment, most of it unfamiliar to an Englishman who’d spent most of his time in the US in cities on the east and west coasts.  As a footnote, although the Zephyr’s V12 engine has always been notorious for the deficiencies in its cooling system, at no time during the journey did Cooke note the car overheating so either the radiator and plumbing did the job or he thought the occasional boil-over so unremarkable he made no remark. 

1969 Ford (UK) Zephyr Zodiac Mark IV.

Lincoln ceased to use the Zephyr name after 1942, subsequent V12 cars advertised simply as Lincolns, distinguished in name only by the coachwork.  The Zephyr badge was in 1950 revived by Ford of England for their line of mainstream family cars, augmented after 1953 by an up-market version called the Zodiac, noted for its bling.  The first three generations (1950-1966) were well-regarded (the Mark III (1962-1966) in most ways a superior car to the contemporary US Ford Falcon) and enjoyed success in both the home and export markets but the Mark IV (1966-1972), despite a tantalizingly advanced specification and offering a lot of interior space and external metal for the money, proved so ghastly the name was retired when the range was replaced with something (the Mark 1 Granada (1972-1977) which was on paper less ambitious but was, on the road, much superior.  Not having suffered the tainted Mark IV Zephyrs, Ford felt it safe to recycle the Zephyr name in the US, firstly on the bland Mercury clone (1978-1983) of the (US) Ford Fairmont and finally, for two seasons (2005-2006), on an undistinguished Lincoln which with some haste was re-branded "MKZ".  On either side of the Atlantic, there have been no Zephyrs since.

 

1962 Ford Galaxie 500/XL Sunliner Convertible 390 (left), 1967 Ford Zodiac Executive (centre) and 1974 Leyland P76 V8 Executive (right). 

The Mark IV Zodiac's wheel covers (the design concept known as "starburst") had first been seen in the US on the 1962 Ford Galaxie and for Detroit's colonial outposts the use of components, years after they'd been discontinued in the US, was common.  In Australia, for the Fairlane and LTD, Ford at various times used the wheel covers introduced on the 1969 & 1970 Thunderbird (replacing the former with something flatter after owners reported vulnerability to damage from curbsides so either Australians were less competent at parking or the guttering designs used by cities was different) and some were still being fitted as late as 1982.  At least that was within the corporate family.  in 1973, Leyland Australia clearly so liked what ended up on the Zodiac they pinched the idea for the ill-fated P76 (1973-1976).  God punishes those who violate his seventh commandment but in fairness to Leyland (even in retrospect they need all the help they can get), the "starburst" motif had long been popular for wheelcovers, hubcaps (there is a difference) and aluminum wheels.

Starburst sea anemone (left), Kelsey-Hayes cast aluminum wheel for 1967 C2 Chevrolet Corvette (centre), the five-stud (option code N89) version unique to the 1967 range, replacing the knock off version (option code P48, 1963-1966) which had to be retired when US regulators passed rules restricting the use of the centre-lock, knock-off hubs.  To conceal the five studs, there was a "centre cap" (ie a hubcap in the classic sense) in the style of the wheel and these colloquially are known as "starbursts" (right).  The Corvette's wheels were manufactured by Western Wheel Corporation (a division of Kelsey-Hayes).

As a noun & verb, “starburst” widely has been used in slang and commerce but its origin is owed to astronomers of the 1830s and in the field it’s been used variously to describe (1) a violent explosion, or the pattern (likened to the shape of a star) supposed to be made by such an explosion and (2) a region of space or period of time (distinct concepts for this purpose) with an untypically or unexpectedly high rate of star formation.  In SF (science fiction), starbursts can be more exotic still and have described machines from light-speed propulsion engines to truly horrid doomsday weapons.  In typography, a starburst is a symbol similar in shape to an asterisk, but with either or both additional or extended rays and it’s used for a brand of fruit-flavored confectionery, the name implying the taste “explodes” in the mouth as one chews or sucks.  In corporate use, starburst is slang for the breaking up of a company (or unit of a company) into a number of distinct operations and in software it was in the early 1980s used as the brand name of an application suite (based around the Wordstar word-processor) which was (along with Electric Office) one of the first “office suites”, the model Microsoft would later adopt for its “Office” product which bundled, Word, Excel, the dreaded PowerPoint and such.  It was the name of a British made-portable surface-to-air missile (MANPADS) produced in the late twentieth century, in botany it’s a tropical flowering plant (Clerodendrum quadriloculare), the term applied also to a species of sea anemone in the family Actiniidae and, in human anatomy, certain cell types (based on their appearance).  In photography, the “starburst effect” refers to the diffraction spikes which radiate from sources of bright light.

 

2006 Lincoln Zephyr.

 

Available only in 2005-2006 before it was “refreshed” and renamed MKZ (2007-2012), the Lincoln Zephyr picked up its styling cues from a concept car displayed at the 2004 New York International Auto Show although with the lines tempered for production-line reality.  In a sign of the times, it replaced the rear wheel drive (RWD), V6 & V8 powered LS sedan (2000-2006, with one model sharing showrooms with the Zephyr for its final year) which had been well-reviewed in press reports but never succeeded as a challenger to the BMW 5-Series and Mercedes-Benz E-Class.  The twenty-first century Zephyr wasn’t a “bad” car in the sense the word is attached to the English Mark IV Zephyr & Zodiac but it was bland and built on the Mazda CD3 front wheel drive (FWD) platform which provided the underpinnings for also the Mazda 6, Ford Fusion and Mercury Milan; despite Lincoln’s efforts, had it not had the badges, most would have assumed the Zephyr was a fancy Ford or a Mercury, so closely did it resemble both.  Struggling to find some point of differentiation, journalists always mentioned the wood trim in the interior was “real timber”, quoting with approval from the document in the press-pack: “Ebony or maple wood inserts”.  Even that wasn't enough to persuade many it was worth some US$30,000, a US$6000-odd premium over the substantially similar Mercury Milan Premier V6.  It did though undercut by US$4000 what a basic V6 LS has cost the year before so the price of entry to Lincoln ownership became less but that also brought the usual marketing conundrum: “Lowering the price increases sales but tarnishes the perception of the brand as a prestige product”.

 

2012 Lincoln MKZ.

There was also the name.  The original Lincoln Zephyr had existed only between 1935-1942 and, except a as niche among collectors, had long ago faded from public consciousness, the same phenomenon which made the choice of “Maybach” by Mercedes-Benz so curious; Toyota’s decision to create “Lexus” was a much better idea and perhaps an indication Japanese MBAs were better informed than German MBAs.  For 2007 the Zephyr was renamed MKX and even that “naming strategy” (now an MBA fixation) may not within the corporation been well-communicated because initial suggestions for pronunciation included “Mark 10” & “Mark X”, picking up on the (actually quite muddled) history of Lincoln's “Mark” cars which, off & on, existed between 1956-1998 (although the label was in 2006-2007 revived for a pick-up truck(!)).  Neither caught on and before long, like everyone else, company executives were saying “em-kay-zee”.  The “Mark” moniker would have been tempting because, as the “Zephyr affair” demonstrated, despite a history stretching back to 1917, the only Lincoln brand names with any traction in the public imagination are “Continental” and “Mark something”.  When MKZ production ended in 2012, the demise wasn’t so much unlamented as unnoticed.